Lofty is hands down one of the best tools I’ve used for my business. It’s a legit one-stop-shop that makes everything so much easier. I can set up nurture campaigns for past clients, automate things like mailing out cards based on the campaign, and keep all my social media accounts connected in one place. The social studio, ad tools, and lead farming options? Total game-changers. Plus, their customer support is absolutely amazing—they’re always quick to help and genuinely care about making sure you’re set up for success. And what really takes Lofty to the next level is how well it integrates with other platforms. It’s seamless—everything just works together. If you’re looking for a CRM that can do it all, Lofty’s the real deal. Review collected by and hosted on G2.com.

Honestly, the only thing that I currently don't like about Lofty is that the Home Report feature doesn't allow for editing property details. If my clients were to do any updates, renovations, etc. I want to be able to make adjustments so that the value would accurately reflect the condition of their home. Review collected by and hosted on G2.com.

The website is easy to configure and personalize, and the CRM is generally good. Lofty has done a good job of adding "out of the box" features that were once paid add-ons. There are still a ton of paid add-ons for features that not every agent needs to take advantage of, but the agents that do still have the option to pay for them as needed. Once you understand the logic behind the system, everything makes sense and is easy to use. Support is quite good as well, and they are generally available live during US business hours. Review collected by and hosted on G2.com.

There is a steep learning curve for many things. Things that I would think would be straightforward take several clicks and multiple screens to access, or you have to get lost to find them. Once you find them though, they are easy to use. Review collected by and hosted on G2.com.

There are so many things, first, the AI has been awesome I love how it's getting better the more I use it. the property tracking auto-updates for clients is a time-saver. The ease of creating landing pages is one of my favorites. The fact that the agents and I can market their property from one spot is so helpful. The more I use it the more I learn. As new agents are on board the sign-in and training make implementing lofty great. When I have an issue which isn't very often customer service has been rock solf at getting me answers. Review collected by and hosted on G2.com.

The system can be overwhelming, and only because there is so much at your fingertips, it's hard to take it all in. The only negative I have is the blog for the website. It could be I am missing something, but I have not found it easy to use. Other than that, the AI could be a little better on it follow-up, but that could just be a personal preference. Review collected by and hosted on G2.com.

The way it has a lot of integrations so I can handle everything in one platform. Its easy to setup, use, and is something I use daily Review collected by and hosted on G2.com.

the pricing for advertising is quite steep. And the customer support can be hit or mis s sometimes. Review collected by and hosted on G2.com.

Easy to use and has lots of built in features. The integration with outside systems is seamless Review collected by and hosted on G2.com.

The CPL on the Listing Blast was high at least in my experience Review collected by and hosted on G2.com.

It's rather easy to use and making calls and text from the app. Review collected by and hosted on G2.com.

The ai features aren't as good. They still seem to be too robotic. Review collected by and hosted on G2.com.

Website ,individual listing websites. Sending emails to clients Review collected by and hosted on G2.com.

High Cost

Steep Learning Curve

Customer Support Issues

Overkill for Smaller Teams

Technical and Usability Problems

Add-Ons and Hidden Costs

Lacks Tech Support

Courses are great but not organized Review collected by and hosted on G2.com.

If you pay $1000 or met per month then it’s fine. Otherwise expect to get no leads. Review collected by and hosted on G2.com.

I had been with Lofty for about 2 years. I had originally signed up with the basic plan which was $650 per month and I received about 10 leads per month. Then I increased my budget to $1000 and I received about 15-20. I decided to reduce my spend as I couldn’t afford it without my lender pitching in, and I reduced to $650. I only received ONE LEAD. They said that according to my ‘contract’ they won’t refund me because they don’t guarantee leads. Very unprofessional to treat a client who has been with them for 2 years in this way. Review collected by and hosted on G2.com.

I love the lead generation and the SEO tools built in. The ability to create a solid Hot, Warm, and Cold list, as well as contact multiple buyers/sellers at a time is great Review collected by and hosted on G2.com.

I would improve the text size and make it a bit more clean and modern. A strong listings side of it to create custom searched would be helpful Review collected by and hosted on G2.com.

The endless capabilities. There is literally so much you can do and they are always adding more! There's no need to have a separate website and CRM provider while sending properties on a 3rd platform. You can now do it all in one spot and it's super user friendly! You can make it as simple or complicated as you want. It's very easy to implement from day 1 and it's easy to integrate dozens of other apps that you're probably already using. You'll use this every single day for a variety of tasks rather than having a different app for each. Review collected by and hosted on G2.com.

Customer support can take a little bit too long to get back to you Review collected by and hosted on G2.com.