--- title: Lofty Reviews meta\_title: 'Lofty Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 405 reviews by the users' company size, role or industry to find out how Lofty works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 405 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Lofty Reviews & Product Details Visit Website Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. * * * Product Website Lofty Seller [Lofty](https://www.g2.com/sellers/lofty) Discussions [Lofty Community](https://www.g2.com/products/lofty-lofty/discuss) Languages Supported English Solution Type All-in-One Overview by Dave Carter Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/lofty-lofty/pricing) ## Lofty Integrations (7) What do users say about integrations? Verified by Lofty [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") API Nation ](https://www.g2.com/products/api-nation/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") dotloop ](https://www.g2.com/products/dotloop/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp Email Marketing ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Rezora ](https://www.g2.com/products/rezora/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier for G Suite ](https://www.g2.com/products/zapier-for-g-suite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zillow Premier Agent ](https://www.g2.com/products/zillow-premier-agent/reviews) Show More ![Deanna C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deanna C.") DC Deanna C. Small-Business (50 or fewer emp.) 5/17/2024 "Excellent all in one CRM" 5/5 What do you like best about Lofty? Love the fact that Lofty is easy to use and has a social marketing suite. Hands down one of the easier CRMs to learn and completely robust system that has lead generation, social media capabilities and great work flows for past clients and new leads. Highly recommend! Review collected by and hosted on G2.com. What do you dislike about Lofty? Has a little bit of a learning curve but getting connected Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Having an affordable all in one system is crucial. Wonderful to be able to handle new leads, past clients, social media marketing all in one spot. Review collected by and hosted on G2.com. Show More Response from Ana Mastrogiuseppe of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-9668419/official_response/edit) Hi Deanna! Thanks for your review! We’re glad you find Lofty easy to use and appreciate its all-in-one features. We’re working on making the learning curve smoother and are here to help if you need anything. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kory P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kory P.") KP Kory P. COO Small-Business (50 or fewer emp.) 8/8/2024 "As close to an all in one as you can find" 5/5 What do you like best about Lofty? I absolutely love the AI Assistant in addition to the robust automations available. Review collected by and hosted on G2.com. What do you dislike about Lofty? Support can stumble with complex problems. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Centralized place for all real estate leads. Standardization of lead qualification process. Review collected by and hosted on G2.com. Show More Response from Ana Mastrogiuseppe of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-7632138/official_response/edit) Hi Kory! Thank you for your feedback! We’re thrilled you love the AI Assistant and automations. We’re working on improving support for complex issues and appreciate your input. If you need any help or have more suggestions, please let us know! 8/29/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 2/4/2025 "good website and CRM solution for Realtors" 3.5/5 What do you like best about Lofty? Lots of tools available, and the ability to expand usage is great Review collected by and hosted on G2.com. What do you dislike about Lofty? Difficult to navigate help desk, and figure out how to edit independently. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Website and CRM Review collected by and hosted on G2.com. Show More Response from Ana Mastrogiuseppe of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-10798124/official_response/edit) Hi! Thank you for your feedback! We're happy to hear you value Lofty’s tools and expansion options, and we’ll use your input to improve the help desk experience. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") AR Verified User in Real Estate Small-Business (50 or fewer emp.) 2/28/2024 "Lofty as a Title and a Goal: The Real Estate CRM that Almost Has it All" 4/5 What do you like best about Lofty? Lofty has strong core features and customization options, making it amenable to how your real estate group does business. It has basic integration options for working (GMail, Google Calendar, Microsoft Outlook, etc.) and a vast array of integrations for your Leads (Realtor, Zillow, Agent Image, etc.). The ability to post to your social media straight from Lofty (though there are \*serious\* limitations on files size) pair well with the marketing options Lofty provides. Lofty also has potential features and automation that would make your day-to-day work (from calling Leads, crafting CMAs, setting up tasks and To Do lists for listings and transactions) easier. Review collected by and hosted on G2.com. What do you dislike about Lofty? To use the full breadth of Lofty features and make it a true one-stop-shop of a Real Estate CRM platform they will nickel-and-dime you. Do you want to make CMAs straight from Lofty? Monthly fee! Do you want to call from Lofty? Monthly fee! They sell it as a CRM that does it all, but only if you are willing to transfer from your previous tools, implement them in Lofty, and pay a fee. Is it worth it? We'll see! Setting things up in Lofty is also a hassle and a half. We are three months in (after using a change management company to help) and we are still building basic smart plans to automate our communications and pipeline flows. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Lofty was implemented before I started. It was chosen because our real estate group when with Driven Leads for Google PPC Lead Generation. Now, after having transferred all data and tools from our previous CRMs, I am attempting to make Lofty our single source of truth. In the past, we would text from Top Producer, call from Vulcan7, etc. Moving those functions into Lofty has made it easier to track communications with Leads and setup our drip campaigns and automation. We are still working on the infrastructure for Lead Generation and Conversion. Having it all in Lofty has made life easier. Review collected by and hosted on G2.com. Show More Response from Ana Mastrogiuseppe of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-9356568/official_response/edit) HI! We're pleased you find Lofty's core features and integrations beneficial, though we understand your concerns about additional fees and the setup process. It's great that consolidating tools into Lofty has streamlined communication tracking and automation for your real estate group. Thanks again for choosing Lofty! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Zachary K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zachary K.") ZK Zachary K. Realtor Small-Business (50 or fewer emp.) 5/13/2024 "Best CRM to grace Real Estate" 5/5 What do you like best about Lofty? The ai assistant and how it can capture leads Review collected by and hosted on G2.com. What do you dislike about Lofty? make the ai assitant have better responses Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? -Captures leads on website -Ai assistant talks to and converts leads -Keeps me organzied Review collected by and hosted on G2.com. Show More Response from Ana Mastrogiuseppe of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-9644031/official_response/edit) Hello Zachary, we can't thank you enough for your wonderful review! Your feedback brightened our day, and we're delighted to hear that you enjoyed your experience with us. It's customers like you that motivate us to continuously strive for excellence. 8/9/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Edwin H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Edwin H.") EH Edwin H. Realtor Small-Business (50 or fewer emp.) 5/31/2024 "Unhappy Client" 0/5 What do you like best about Lofty? It's number of features were impressive. Review collected by and hosted on G2.com. What do you dislike about Lofty? Customer service is horrible. It was literally a bait and switch comming in and I didn't get the training I was promised. It was not an ease of use Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? There was an issue with my website that took them weeks to solve with no one contacting me with any updates Review collected by and hosted on G2.com. Show More Response from Ana Mastrogiuseppe of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-9734331/official_response/edit) Hi Edwin. We're sorry to hear about your experience. We strive to provide excellent customer service and ensure that all users receive the promised training and support. We'll address these concerns internally to improve our services and communication. If you have any further feedback or need assistance, please reach out to us directly. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Brenda B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brenda B.") BB Brenda B. Licensed Real Estate Broker State of Oregon Small-Business (50 or fewer emp.) 5/16/2024 "I don’t feel like I always need my phone." 4.5/5 What do you like best about Lofty? The follow up system especially the AI powered assistant has allowed me the freedom to put down my phone at night and know that any leads that come in will be followed up with quickly and efficiently. Review collected by and hosted on G2.com. What do you dislike about Lofty? The customer service can be hit or miss. Sometimes it takes days to respond. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I love being able to set it up one time and have it continually following up for months. Review collected by and hosted on G2.com. Show More Response from Ana Mastrogiuseppe of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-9661492/official_response/edit) Hi Brenda! Appreciate your input! Delighted to hear Lofty's AI-powered assistant helps you step away from your phone while ensuring efficient follow-ups. We'll work on improving customer service response times. It's awesome that Lofty's automated follow-up system streamlines your workflow. Thanks again for choosing Lofty! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Wesrom A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wesrom A.") WA Wesrom A. Small-Business (50 or fewer emp.) 2/27/2024 "Great Service for teams and solo realtors" 5/5 What do you like best about Lofty? The easy to use interface. The reporting boards. The helpers. All of the sections are made to be reached with one or 2 clicks. The automations and AI tools help facilitate the life of the members. Review collected by and hosted on G2.com. What do you dislike about Lofty? The dialer tool is not integrated with the basic feature. This is not a normal practice between the other options. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Helping market our events and engage with our leads. Review collected by and hosted on G2.com. Show More Response from Ana Mastrogiuseppe of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-9348849/official_response/edit) Hi Wesrom! We're glad you find Lofty's interface easy to use and appreciate the convenience of our reporting boards and automation tools. Your feedback on the dialer tool is noted, and we'll consider it for future enhancements. It's great to hear that Lofty is helping you market events and engage with leads. If you have more insights or need assistance, feel free to reach out. Thank you for choosing Lofty. 5/13/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Sundi C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sundi C.") SC Sundi C. Real Estate Agent, Team Lead & Owner Small-Business (50 or fewer emp.) 2/28/2024 "Lofty is the 1st CRM that really works for me!" 5/5 What do you like best about Lofty? I like that I can customize it the way I work. It's easy to navigate and feels fairly intuitive. Review collected by and hosted on G2.com. What do you dislike about Lofty? I do get frustrated as a Canadian user sometimes as there are some limitations. Sometime customer service is a bit slow or not knowledgable about my problem. This does seem to be getting better however. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Keeping my clients organized, providing a follow-up schedule and one-click advertising!! My favorite! I'm able to connect with my clients more, which results in more sales and I'm able to save SO much time not having to create an ad campaign - AND I get leads consistently. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller BC ben c. Small-Business (50 or fewer emp.) 11/20/2023 "Lofty, the platform for everything and everyone" 4/5 What do you like best about Lofty? Lofty is a platform that gives you everything that you need. There is no need to attempt to use 12 different platforms and website when you have Lofty. Keep in mind, I am pretty "techy" as people say, but I set up our website, not perfectly, but usably in just a few days. I really do recommend Lofty if you want an all-in-one solution, happy to explain more as well on FB. Review collected by and hosted on G2.com. What do you dislike about Lofty? The features can be a bit overwhelming if you don't stay focused. The onboarding is a good place to start and it doesn't solve everything despite Lofty's attempts to do so. Your best bet is asking questions in the facebook group, constantly asking support, and continuing to try and try. Support is hit or miss, if you have an enterprise account you can ask your regional leader more questions and ask them for support and if you don't, it is hit or miss Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? CRM, smart plans, grouping, website, dialer, texting, and much much more Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Lofty? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Lofty ](https://www.g2.com/products/lofty-lofty/discussions/new) ![Kevin L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin L.") KL Kevin Leatherman • Last activity over 4 years ago When will Chime be implementing e-signatures? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) ![David G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David G.") DG David Gill • Last activity over 4 years ago When is Chime going to add a email verifier to CRM? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) [ View all Discussions ](https://www.g2.com/products/lofty-lofty/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 14 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/lofty-lofty/pricing) Lofty Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image") BoldTrail 4.5/5(1,554) [ Compare Now ](https://www.g2.com/compare/boldtrail-vs-lofty-lofty) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f5f0475e8381f6df4405145e8e7d0611/real-geeks.png "Product Avatar Image") Real Geeks 4.5/5(109) [ Compare Now ](https://www.g2.com/compare/lofty-lofty-vs-real-geeks) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0435c19447ab8dcf32e39b33f58b6351/boomtown.png "Product Avatar Image") BoomTown 4.7/5(588) [ Compare Now ](https://www.g2.com/compare/boomtown-vs-lofty-lofty) ##### ##### Lofty Features Platform Features Contact & Account Management Opportunity & Pipeline Management Task / Activity Management Client Management Lead Scoring Contact Management Lead Generation Task Management Marketing Automation Third-Party Integration [ View More Features ](https://www.g2.com/products/lofty-lofty/features) ## Top-Rated Alternatives [ ![BoldTrail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoldTrail") BoldTrail 4.5/5(1,554) ](https://www.g2.com/products/boldtrail/reviews) [ ![BoomTown](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoomTown") BoomTown 4.7/5(588) ](https://www.g2.com/products/boomtown/reviews) [ ![CINC](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CINC") CINC 4.4/5(204) ](https://www.g2.com/products/cinc/reviews) [ View All Alternatives ](https://www.g2.com/products/lofty-lofty/competitors/alternatives) ##### Categories on G2 [Real Estate Marketing](https://www.g2.com/categories/real-estate-marketing)[Real Estate CRM](https://www.g2.com/categories/real-estate-crm) ##### Explore More [Best cloud-based budgeting and forecasting solutions](https://www.g2.com/discussions/best-cloud-based-budgeting-and-forecasting-solutions)[Xcode vs Genymotion for a mobile team comparing mobile app debugging platforms that need to cover both iOS and Android from a single setup: which is worth building the cross-platform testing workflow around?](https://www.g2.com/discussions/xcode-vs-genymotion-for-a-mobile-team-comparing-mobile-app-debugging-platforms-that-need-to-cover-both-ios-and-android-from-a-single-setup-which-is-worth-building-the-cross-platform-testing-workflow-around)[Which feature management tools reduce production risk through instant rollback capabilities when issues arise?](https://www.g2.com/discussions/which-feature-management-tools-reduce-production-risk-through-instant-rollback-capabilities-when-issues-arise) [Which event ticketing platforms are good for music venues or festivals that need to manage tiered pricing, reserved seating and high-volume sales at once?](https://www.g2.com/discussions/which-event-ticketing-platforms-are-good-for-music-venues-or-festivals-that-need-to-manage-tiered-pricing-reserved-seating-and-high-volume-sales-at-once)[Best-rated experience management service for tech companies](https://www.g2.com/discussions/best-rated-experience-management-service-for-tech-companies)[Pros and Cons Details](https://www.g2.com/products/lofty-lofty/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)