--- title: Lofty Reviews meta\_title: 'Lofty Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 405 reviews by the users' company size, role or industry to find out how Lofty works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 405 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Lofty Reviews & Product Details Visit Website Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. * * * Product Website Lofty Seller [Lofty](https://www.g2.com/sellers/lofty) Discussions [Lofty Community](https://www.g2.com/products/lofty-lofty/discuss) Languages Supported English Solution Type All-in-One Overview by Dave Carter Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/lofty-lofty/pricing) ## Lofty Integrations (7) What do users say about integrations? Verified by Lofty [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") API Nation ](https://www.g2.com/products/api-nation/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") dotloop ](https://www.g2.com/products/dotloop/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp Email Marketing ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Rezora ](https://www.g2.com/products/rezora/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier for G Suite ](https://www.g2.com/products/zapier-for-g-suite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zillow Premier Agent ](https://www.g2.com/products/zillow-premier-agent/reviews) Show More ![Rod K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rod K.") RK Rod K. Small Business Owner Small-Business (50 or fewer emp.) 4/23/2026 "total CRM" 5/5 What do you like best about Lofty? UI / UX, integrations, performance, pricing / ROI, and support / onboarding are the main areas I’m focused on. I’d also like AI / intelligence options that can show all the MLS properties in Utah. Review collected by and hosted on G2.com. What do you dislike about Lofty? difficult to locate the updates on SEO input Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? helping me to get found for buyers/sellers in Utah for Real Estate Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12677380/official_response/edit) Hello Rod, thank you for your review! We greatly appreciate your time and business. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Ryan V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan V.") RV Ryan V. Real Estate Agent Small-Business (50 or fewer emp.) 11/20/2023 "Organized CRM with Scope for Improvement" 4/5 What do you like best about Lofty? I love that my calls can be recorded and an AI summary is provided. Review collected by and hosted on G2.com. What do you dislike about Lofty? The things that could be most improved are customer service as well as additional features being added that we always have to pay for. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I use Lofty to keep everything organized, from who I should call to managing my day-to-day tasks. Review collected by and hosted on G2.com. Show More Response from Ana Mastrogiuseppe of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-8901975/official_response/edit) Hi Ryan! We're thrilled to hear you're loving Lofty's property matching feature! While we're sorry for any past delays in customer service, we're committed to improvement. It's great to know that Lofty's all-in-one platform helps you centralize your real estate operations efficiently. Thanks again for choosing Lofty! 4/15/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Andrew K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew K.") AK Andrew K. Broker Associate Small-Business (50 or fewer emp.) 4/22/2026 "Full-Featured Lead-to-Deal Platform, But Needs More Testing and Fewer Redesigns" 3.5/5 What do you like best about Lofty? Lofty offers a full featured software designed to turn leads into deals. Review collected by and hosted on G2.com. What do you dislike about Lofty? Unfortunately much of the software is released before being fully tested and needs too many redesigns and bug fixes to function as intended. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Saving time and money. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12670341/official_response/edit) Hello Andrew, thank you so much for your review. We greatly appreciate your time and business. I have taken your feedback and passed it along to our Product leadership team. Please let me know if there's anything else I can help with. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Robert T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robert T.") RT Robert T. Lic'd OR Principal Broker, Lic'd WA Broker Small-Business (50 or fewer emp.) 11/10/2022 "User-Friendly CRM with Comprehensive Features" 5/5 What do you like best about Lofty? I like that Lofty is user-friendly and offers every option you need to stay in touch with existing clients and find new ones. It helps with website creation, database management, and social posting. I appreciate the range of tools it offers for managing my real estate CRM tasks effectively. Review collected by and hosted on G2.com. What do you dislike about Lofty? Nothing I don’t like Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Lofty is user-friendly, helping me with database management, website creation, and social media tools for staying in touch with clients and lead generation. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-7345452/official_response/edit) Hi Robert, thank you so much for your review. We greatly appreciate your time and business! 1/20/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![shaye C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "shaye C.") SC shaye C. 10/30/2025 "Effortless Setup, Boosts Client Engagement" 4.5/5 What do you like best about Lofty? I appreciate the ease of setting up Lofty due to the helpful videos that guided me through the process. This made the initial experience smooth and straightforward. Lofty significantly helps me in managing my work as a realtor by allowing me to keep in touch with clients effectively. Its ability to handle a large volume of leads ensures that no prospect falls through the cracks, enhancing my client relationship management. I particularly love the smart plans feature, which has been invaluable in prompting interactions with clients, including instances where I might have forgotten to reach out. The outlines and Comparative Market Analysis (CMA) tools provided by Lofty are incredibly useful in my daily operations. I also value that Lofty comes with a search website feature, which allows my clients to search without having to leave my website, adding a seamless experience for them. Overall, these features collectively support and improve my efficiency and productivity as a realtor. Review collected by and hosted on G2.com. What do you dislike about Lofty? I dislike the limited ability to customize landing pages in Lofty, which restricts my capability to tailor web experiences for my clients. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I find Lofty helps me keep in touch with clients and manage leads effectively, ensuring none fall through the cracks. Its smart plans boost interactions with online leads, enhancing client engagement. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-11885624/official_response/edit) Hello Shaye, thank you so much for taking the time to give us a review! We appreciate your business & time so much. If you have any feedback regarding landing pages & how we could improve them, please feel free to let me know. Have a great week! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller FD Farrah D. 10/23/2025 "Strong Customer Support with AI-Powered Features" 4/5 What do you like best about Lofty? I have found Lofty to be incredibly helpful in solving various organizational challenges related to my real estate CRM needs. It excels in prioritizing clients' needs and organizing their data, which has been a significant benefit for me. I really appreciate the AI capabilities of the platform, which enhance its efficiency and usefulness. Additionally, the support quality has been outstanding. Despite facing many initial challenges, customer service has been very supportive and resolved issues well, which is a crucial factor for me in deciding to use Lofty again. Furthermore, Lofty's ability to integrate with many of my lead generation platforms is another aspect that I enjoy, as it ensures a smooth workflow and efficiency in managing tasks. Review collected by and hosted on G2.com. What do you dislike about Lofty? I find the process of conducting searches within the multiple MLS's that Lofty feeds from to be less intuitive and more complicated than I would like. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I use Lofty to organize and prioritize client needs, streamline data management, and integrate with multiple lead generation platforms effectively. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Melanie T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melanie T.") MT Melanie T. Co-Founder Small-Business (50 or fewer emp.) 10/22/2025 "Marketing Powerhouse with Ease of Use" 4/5 What do you like best about Lofty? I have been using Lofty to manage my real estate database, maintain contact with my sphere of influence, and handle new leads for a year now. I appreciate how Lofty seamlessly promotes listings with its excellent marketing tools, offering easy access to create various marketing materials like videos and flyers, which significantly streamline my promotional efforts. The operation of the CRM has been pretty seamless, even though setting up the MLS integration was a bit more complex than what I was used to with past systems. I also like the ability to send and customize mass emails, which is a very useful feature for my work. Most importantly, I would buy Lofty again due to its ease of use. Review collected by and hosted on G2.com. What do you dislike about Lofty? Setting up the MLS integration with Lofty was more complex than I'm used to, which can be a hurdle for those coming from other systems. Additionally, I would appreciate more options at the basic level for texting and calling, which are essential features for maintaining contact with leads and clients. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I use Lofty to manage my real estate database, stay in contact with leads, and easily create marketing materials, enhancing my marketing efforts efficiently. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Art L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Art L.") AL Art L. Real Estate Agent Small-Business (50 or fewer emp.) 10/21/2025 "Effortless, Feature-Rich Real Estate Platform" 5/5 What do you like best about Lofty? I appreciate the seamless and easy experience with Lofty, as the setup process was straightforward, especially with the clear instructions provided for integrating CSV files into the system. The platform effectively allows me to keep up with my database on a weekly basis and efficiently make calls and send texts directly from my system. I find the drip campaigns particularly powerful and well-suited for my needs, as they greatly enhance my marketing efforts. Additionally, the integration of my website with my current local MLS is a significant advantage. The availability of different marketing materials through Lofty is also a valuable resource, making it a robust tool for my real estate endeavors. Overall, Lofty provides such strong and useful features that I am fully satisfied with the service and would rate my likelihood to recommend it to a friend or colleague at a 10 out of 10. Review collected by and hosted on G2.com. What do you dislike about Lofty? NA Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I am able to keep up with my database weekly and make calls and texts from my system, which streamlines my communication efforts. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Devena W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devena W.") DW Devena W. 10/21/2025 "Seamless CRM Solution Boosts Efficiency" 5/5 What do you like best about Lofty? I find Lofty very user-friendly, as the CRM software is easy to understand and maneuver through various modules. I'm particularly impressed with the option to set specific times for SMS and text message reminders, which keeps me ahead of my tasks by sending notifications directly to my cell phone. This feature allows me to click a link and call my clients directly, which is incredibly convenient for my real estate work. I also appreciate the software's task and appointment features, as well as the ability to log every call and email, which helps me keep up with my clients efficiently. What makes Lofty very unique and appealing to me is its quickness in retrieving information on demand. This is enhanced by the way it separates tasks, to-dos, emails, logging, and client information, making it easy for me to search and create new things within the software. Overall, its user-friendliness and efficiency make it indispensable to my workflow. Review collected by and hosted on G2.com. What do you dislike about Lofty? Nothing. I am satisfied Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I find the product lets me input and manage tasks with text reminders, helping me stay on top of my schedule. It's user-friendly, allows efficient information retrieval, and organizes everything uniquely, from tasks to client interactions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Dee M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dee M.") DM Dee M. Social Media Manager Enterprise (\> 1000 emp.) 10/25/2025 "Great Social Media Integration, But Needs Easier Setup and Better Communication Sync" 4/5 What do you like best about Lofty? Social Media integration is good, the cross platform interactions with YouTube could use some work. Hashtags dont translate over to YouTube so it doesn't produce and views or engagement. Review collected by and hosted on G2.com. What do you dislike about Lofty? Smart plans need to be made easier to understand and set up, need to be more user friendly all around. AI integrations should be included in the price of the platform. Need to offer text and email integrations so that when working outside of lofty (on the Phone) all the communications still show up in lofty. this last suggestion would get you a 10 for rating. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Team integration is still not set up for us. we requested to upgrade the website services and there hasn't been any progress made toward this. Lofty is good for tracking conversations with people your not in regular contact with, but lacks in the area that integrates phone messaging with he platform. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Lofty? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Lofty ](https://www.g2.com/products/lofty-lofty/discussions/new) ![Kevin L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin L.") KL Kevin Leatherman • Last activity over 4 years ago When will Chime be implementing e-signatures? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) ![David G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David G.") DG David Gill • Last activity over 4 years ago When is Chime going to add a email verifier to CRM? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) [ View all Discussions ](https://www.g2.com/products/lofty-lofty/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 14 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/lofty-lofty/pricing) Lofty Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image") BoldTrail 4.5/5(1,554) [ Compare Now ](https://www.g2.com/compare/boldtrail-vs-lofty-lofty) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f5f0475e8381f6df4405145e8e7d0611/real-geeks.png "Product Avatar Image") Real Geeks 4.5/5(109) [ Compare Now ](https://www.g2.com/compare/lofty-lofty-vs-real-geeks) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0435c19447ab8dcf32e39b33f58b6351/boomtown.png "Product Avatar Image") BoomTown 4.7/5(588) [ Compare Now ](https://www.g2.com/compare/boomtown-vs-lofty-lofty) ##### ##### Lofty Features Platform Features Contact & Account Management Opportunity & Pipeline Management Task / Activity Management Client Management Lead Scoring Contact Management Lead Generation Task Management Marketing Automation Third-Party Integration [ View More Features ](https://www.g2.com/products/lofty-lofty/features) ## Top-Rated Alternatives [ ![BoldTrail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoldTrail") BoldTrail 4.5/5(1,554) ](https://www.g2.com/products/boldtrail/reviews) [ ![BoomTown](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoomTown") BoomTown 4.7/5(588) ](https://www.g2.com/products/boomtown/reviews) [ ![CINC](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CINC") CINC 4.4/5(204) ](https://www.g2.com/products/cinc/reviews) [ View All Alternatives ](https://www.g2.com/products/lofty-lofty/competitors/alternatives) ##### Categories on G2 [Real Estate Marketing](https://www.g2.com/categories/real-estate-marketing)[Real Estate CRM](https://www.g2.com/categories/real-estate-crm) ##### Explore More [Best cloud-based budgeting and forecasting solutions](https://www.g2.com/discussions/best-cloud-based-budgeting-and-forecasting-solutions)[Xcode vs Genymotion for a mobile team comparing mobile app debugging platforms that need to cover both iOS and Android from a single setup: which is worth building the cross-platform testing workflow around?](https://www.g2.com/discussions/xcode-vs-genymotion-for-a-mobile-team-comparing-mobile-app-debugging-platforms-that-need-to-cover-both-ios-and-android-from-a-single-setup-which-is-worth-building-the-cross-platform-testing-workflow-around)[Which feature management tools reduce production risk through instant rollback capabilities when issues arise?](https://www.g2.com/discussions/which-feature-management-tools-reduce-production-risk-through-instant-rollback-capabilities-when-issues-arise) [Which event ticketing platforms are good for music venues or festivals that need to manage tiered pricing, reserved seating and high-volume sales at once?](https://www.g2.com/discussions/which-event-ticketing-platforms-are-good-for-music-venues-or-festivals-that-need-to-manage-tiered-pricing-reserved-seating-and-high-volume-sales-at-once)[Best-rated experience management service for tech companies](https://www.g2.com/discussions/best-rated-experience-management-service-for-tech-companies)[Pros and Cons Details](https://www.g2.com/products/lofty-lofty/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)