--- title: Lofty Reviews meta\_title: 'Lofty Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 405 reviews by the users' company size, role or industry to find out how Lofty works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 405 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Lofty Reviews & Product Details Visit Website Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. * * * Product Website Lofty Seller [Lofty](https://www.g2.com/sellers/lofty) Discussions [Lofty Community](https://www.g2.com/products/lofty-lofty/discuss) Languages Supported English Solution Type All-in-One Overview by Dave Carter Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/lofty-lofty/pricing) ## Lofty Integrations (7) What do users say about integrations? Verified by Lofty [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") API Nation ](https://www.g2.com/products/api-nation/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") dotloop ](https://www.g2.com/products/dotloop/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp Email Marketing ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Rezora ](https://www.g2.com/products/rezora/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier for G Suite ](https://www.g2.com/products/zapier-for-g-suite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zillow Premier Agent ](https://www.g2.com/products/zillow-premier-agent/reviews) Show More ![Uros M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Uros M.") UM Uros M. Mid-Market (51-1000 emp.) 4/16/2026 "Great CRM Features, Needs Better Support" 4/5 What do you like best about Lofty? I like Lofty because it is constantly improving and offers useful features like chatbot follow-up, landing pages, and smart plans. These tools help me manage tasks like CRM, lead communication, lead generation, and organizing communication effectively, allowing me to stay in touch with clients effortlessly. Review collected by and hosted on G2.com. What do you dislike about Lofty? Customer service and issue solving. It takes too long to hear back, chat almost never gets answered anymore. Tech team says problem is solved, and it is not. I don't understand why there is no more effort to understand the problem, test it before coming back to customers saying it is solved. Moving my account from another brokerage to new brokerage was very unpleasant. The person who supposed to help was not responding at all. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I use Lofty for CRM, keeping lead communication organized, and staying in touch with clients. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12636241/official_response/edit) Hello Uros, thank you for your review. We appreciate your time and business. I am sorry to hear about your experience with Support. I would be happy to pass this feedback along to our Support leadership. Validated ReviewerIncentivizedSource: Seller invite ![Greg G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Greg G.") GG Greg G. Realtor Small-Business (50 or fewer emp.) 7/14/2026 "User-Friendly Platform with Clean, Professional-Looking Websites" 4.5/5 What do you like best about Lofty? It's user friendly. Websites look nice and clean. Review collected by and hosted on G2.com. What do you dislike about Lofty? Adding new leads can be a pain. Also, going back and forth between leads takes an extra step. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? It's helps me see which clients are opening emails and searching properties. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-13107757/official_response/edit) Hello Greg, thank you for your review! We greatly appreciate your time & business. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Vittorio I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vittorio I.") VI Vittorio I. Mid-Market (51-1000 emp.) 5/13/2026 "Lofty Keeps Us On Point and Organized" 5/5 What do you like best about Lofty? I find Lofty to be a great tool that helps me stay organized. I appreciate how it keeps me on track with tasks and the way it speaks to me and reminds me of important tasks, such as making phone calls and getting back to my clients. It plays a very important part in my business. Review collected by and hosted on G2.com. What do you dislike about Lofty? I wish Lofty could verify email and phone numbers to make sure they're correct. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I use Lofty to stay on time getting back to my clients, organizing my day. It keeps me organized and reminds me of tasks, so I don't forget important calls, crucial for my business. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12807173/official_response/edit) Hello Vittorio, thank you for your review. We greatly appreciate your time and business. Validated ReviewerIncentivizedSource: Seller invite ![Mike L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike L.") ML Mike L. Realtor® Small-Business (50 or fewer emp.) 7/15/2026 "Powerful CRM with Room to Grow" 4.5/5 What do you like best about Lofty? I really don't know how it compares to other CRMS. I do find it a bit complicated. Review collected by and hosted on G2.com. What do you dislike about Lofty? I find it a somewhat too much complicated. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Compared to other CRMs, I really don't know. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-13111948/official_response/edit) Hello Mike, thank you for your review. We appreciate your time & business! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Tamisha L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tamisha L.") TL Tamisha L. Owner/Broker/Property Manager Small-Business (50 or fewer emp.) 7/14/2026 "Effortless Lead Organization and Seamless Importing" 5/5 What do you like best about Lofty? The ability to truly organize my leads and people and pull leads into the system Review collected by and hosted on G2.com. What do you dislike about Lofty? That the templates are entirely too basic. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Keeping leads organized and allowing consumers to communicate to us Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-13107624/official_response/edit) Hello Tamisha, thank you so much for your review! We greatly appreciate your time & business. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Tom G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom G.") TG Tom G. realtor Small-Business (50 or fewer emp.) 5/13/2024 "Absoltely aawful. Went downhill fast in the past year. THe worst company ive ever dealt with" 0/5 What do you like best about Lofty? it used to be great now its awful. support is the worst and they scam you for money and dont deliver Review collected by and hosted on G2.com. What do you dislike about Lofty? lofty upsells you products then doesnt deliver them. support never reesponds. been trying to reach them for nearly a month . its a scam dont do it Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? literlly only creates more problems. terrible program dont use it Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-9643187/official_response/edit) Hi Tom, thanks for your feedback. I apologize for the experience you've had & I've made sure to forward this to our Leadership team for further review. 5/13/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 1/15/2026 "Lofty Packs a Powerful Real Estate Feature Set with Smart Automation" 4/5 What do you like best about Lofty? 1. Strong Real Estate Feature Set Lofty isn’t just a CRM — it includes tools many agents need: IDX website integration, lead capture pages, marketing automation (“Smart Plans”), power dialer, AI assistant follow-ups, and analytics reporting. It’s designed to help you convert more leads without juggling 3–4 separate apps. 2. Lead Generation Powerhouse Beyond contact management, Lofty has built-in PPC and digital marketing tools that push traffic into your CRM, plus automated follow-up that keeps leads warm. For teams that lean on lead gen, that’s a big plus. 3. User Experience & Customization The interface is clean, organized, and intuitive for everyday tasks. Features like SMS reminders, appointment syncing, and easy call logging help keep workflows tight. Customers also appreciate customization options and robust integration with email, calendars, and apps. 4. AI Tools & Automation Lofty’s AI assistant can automate messaging, appointment setting, and routine tasks — a real time-saver if you use it consistently. Review collected by and hosted on G2.com. What do you dislike about Lofty? 1. Learning Curve Can Be Real Because Lofty packs so much functionality, new users can feel overwhelmed. Getting every feature dialed in — from automation to IDX sites — takes time and some training. 2. Mixed Support Experiences Customer support can have slow responses and long wait times, or difficulty resolving complex issues quickly. That’s not trivial when you depend on the system daily. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Integrating many of my work tasks into one platform. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12219370/official_response/edit) Hello, thank you for leaving a review. We appreciate your business and time. I am happy to pass your feedback along. Is there a specific support request that has not been resolved for you that we can assist with? Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller HB Holly B. Real Estate 1/13/2026 "Great Presentation, but Slow Onboarding" 4/5 What do you like best about Lofty? I feel like Lofty has great presentation for my website and it's somewhat and mostly enjoyable to use compared to others. It seems pretty user friendly and aesthetically pleasing. I like the website and the plans being able to integrate with social media and also do marketing from there and create presentations. The higher caliber presentations give off a more luxury feel than those I've experienced before, like with Keller Williams, making them feel higher quality depending on your style. Review collected by and hosted on G2.com. What do you dislike about Lofty? It took forever to onboard and get everything up and running. Coordinating with my MLS was a hassle, and it definitely took, like, three weeks or over a month. Also, the phone number I selected wasn't assigned, and when I addressed this, it just didn't seem important and was overlooked. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? Lofty gives my website a great presentation, making it aesthetically pleasing and user-friendly. It's a CRM that's enjoyable to use compared to others. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12211244/official_response/edit) Hello Holly, thank you for taking the time to leave a review. We appreciate your business and effort. I am happy to hear that you're enjoying your Lofty website and marketing tools. I will be more than happy to pass your feedback regarding onboarding to our Onboarding and Customer Success team for review and sincerely apologize for the less than stellar experience. Please let us know if there's anything else I can assist with Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![David N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David N.") DN David N. 1/13/2026 "Streamlines CRM with Outstanding AI Support" 5/5 What do you like best about Lofty? I use Lofty for organizing my notes, leads, and database, and it helps me keep organized with assigning tasks and follow-up reminders. I appreciate that it integrates seamlessly with my email, Outlook, and Gmail, capturing leads automatically. One of my favorite features is the ability to record phone calls and receive a summary and next steps. The AI sales assistant is amazing, automating follow-ups and setting appointments, which I find incredibly beneficial. Their organization method with a pipeline system is excellent, allowing me to categorize leads efficiently. The support team is great, providing immediate assistance when needed, which I love. The setup process is fairly easy, thanks to the walkthrough and support available, and I've experienced tremendous success and scaling in my business since using Lofty. Review collected by and hosted on G2.com. What do you dislike about Lofty? I can't think of anything that doesn't work well for me. Maybe subscription management so I can see all the add-ons. I think they do have a billing center, so there's nothing I can think of. Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I use Lofty to organize my notes, leads, and database. It integrates with email, captures leads automatically, records calls with summaries, and provides SMS reminders. It prevents leads from falling through the cracks with its CRM and AI sales assistant. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12209045/official_response/edit) Hello David, thank you for leaving a review. We appreciate your time & business. I will be happy to pass your feedback along to our team. Have a wonderful day! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kevin M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin M.") KM Kevin M. Small-Business (50 or fewer emp.) 6/9/2026 "Streamlined Client Management with Easy Setup" 4/5 What do you like best about Lofty? I use Lofty for my real estate business, and I find it really helps me keep track of clients. I really appreciate that it's easy to use. I like the client retention systems because they keep me in constant contact with clients, and the initial setup was easy. Review collected by and hosted on G2.com. What do you dislike about Lofty? less paid-for features Review collected by and hosted on G2.com. What problems is Lofty solving and how is that benefiting you? I use Lofty to keep track of clients, ensuring constant contact and improving client retention. It's easy to use. Review collected by and hosted on G2.com. Show More Response from Mahriah Field of Lofty [Editedit](https://www.g2.com/survey_responses/lofty-review-12939924/official_response/edit) Hello, Kevin. Thank you so much for your review. We greatly appreciate your time & your business. I will make sure to pass all your feedback along. Have a great day! Validated ReviewerIncentivizedSource: Seller invite ## Questions about Lofty? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Lofty ](https://www.g2.com/products/lofty-lofty/discussions/new) ![Kevin L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin L.") KL Kevin Leatherman • Last activity over 4 years ago When will Chime be implementing e-signatures? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) ![David G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David G.") DG David Gill • Last activity over 4 years ago When is Chime going to add a email verifier to CRM? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) [ View all Discussions ](https://www.g2.com/products/lofty-lofty/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 14 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/lofty-lofty/pricing) Lofty Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image") BoldTrail 4.5/5(1,554) [ Compare Now ](https://www.g2.com/compare/boldtrail-vs-lofty-lofty) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f5f0475e8381f6df4405145e8e7d0611/real-geeks.png "Product Avatar Image") Real Geeks 4.5/5(109) [ Compare Now ](https://www.g2.com/compare/lofty-lofty-vs-real-geeks) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0435c19447ab8dcf32e39b33f58b6351/boomtown.png "Product Avatar Image") BoomTown 4.7/5(588) [ Compare Now ](https://www.g2.com/compare/boomtown-vs-lofty-lofty) ##### ##### Lofty Features Platform Features Contact & Account Management Opportunity & Pipeline Management Task / Activity Management Client Management Lead Scoring Contact Management Lead Generation Task Management Marketing Automation Third-Party Integration [ View More Features ](https://www.g2.com/products/lofty-lofty/features) ## Top-Rated Alternatives [ ![BoldTrail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoldTrail") BoldTrail 4.5/5(1,554) ](https://www.g2.com/products/boldtrail/reviews) [ ![BoomTown](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoomTown") BoomTown 4.7/5(588) ](https://www.g2.com/products/boomtown/reviews) [ ![CINC](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CINC") CINC 4.4/5(204) ](https://www.g2.com/products/cinc/reviews) [ View All Alternatives ](https://www.g2.com/products/lofty-lofty/competitors/alternatives) ##### Categories on G2 [Real Estate Marketing](https://www.g2.com/categories/real-estate-marketing)[Real Estate CRM](https://www.g2.com/categories/real-estate-crm) ##### Explore More [Best cloud-based budgeting and forecasting solutions](https://www.g2.com/discussions/best-cloud-based-budgeting-and-forecasting-solutions)[Xcode vs Genymotion for a mobile team comparing mobile app debugging platforms that need to cover both iOS and Android from a single setup: which is worth building the cross-platform testing workflow around?](https://www.g2.com/discussions/xcode-vs-genymotion-for-a-mobile-team-comparing-mobile-app-debugging-platforms-that-need-to-cover-both-ios-and-android-from-a-single-setup-which-is-worth-building-the-cross-platform-testing-workflow-around)[Which feature management tools reduce production risk through instant rollback capabilities when issues arise?](https://www.g2.com/discussions/which-feature-management-tools-reduce-production-risk-through-instant-rollback-capabilities-when-issues-arise) [Which event ticketing platforms are good for music venues or festivals that need to manage tiered pricing, reserved seating and high-volume sales at once?](https://www.g2.com/discussions/which-event-ticketing-platforms-are-good-for-music-venues-or-festivals-that-need-to-manage-tiered-pricing-reserved-seating-and-high-volume-sales-at-once)[Best-rated experience management service for tech companies](https://www.g2.com/discussions/best-rated-experience-management-service-for-tech-companies)[Pros and Cons Details](https://www.g2.com/products/lofty-lofty/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)