--- title: Lofty Reviews meta_title: 'Lofty Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 405 reviews by the users' company size, role or industry to find out how Lofty works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 405 scale: '5' date_modified: '2026-08-12' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Lofty Reviews **Vendor:** Lofty **Category:** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) **Average Rating:** 4.3/5.0 **Total Reviews:** 405 ## About Lofty Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. ## Lofty Pros & Cons **What users like:** - Users value the **ease of use** of Lofty, enjoying its seamless setup and comprehensive toolset for efficient management. (19 reviews) - Users appreciate the **intuitive design and extensive features** of Lofty, enhancing customization and ease of use. (16 reviews) - Users love the **seamless integrations** of Lofty, allowing efficient handling of all tasks within one platform. (10 reviews) - Users love the **customization options** of Lofty, making it a versatile tool that meets all their business needs. (9 reviews) - Users value Lofty's **lead generation capabilities** , which efficiently manage relationships and enhance productivity for realtors. (9 reviews) - Users value the **automation features** of Lofty, citing time savings and streamlined follow-up processes for leads. (7 reviews) - Customer Support (7 reviews) - Easy Setup (7 reviews) - Efficiency (7 reviews) - Setup Ease (7 reviews) **What users dislike:** - Users report **poor customer support** with Lofty, often finding it unresponsive and unhelpful when issues arise. (11 reviews) - Users express frustration over **missing features** in Lofty, highlighting the lack of critical tools and poor performance. (9 reviews) - Users find the **steep learning curve** of Lofty challenging, requiring time and training to fully utilize its features. (8 reviews) - Users find the **AI inefficiency** in Lofty frustrating, citing slow responses and poor feature performance. (6 reviews) - Users find Lofty to have a **poor user interface** , making navigation and functionality confusing and difficult to manage. (6 reviews) - Expensive (5 reviews) - Limited Features (5 reviews) - Slow Speed (4 reviews) - Billing Issues (3 reviews) - Learning Difficulty (3 reviews) ## Lofty Reviews ### 1. FUBAR, no really. **Rating:** 0.0/5.0 stars **Reviewed by:** Alexander D. | Team Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2025 **What do you like best about Lofty?** Lofty is one of the few platforms that supports my local IDX data for tools like CMAs and granular property alerts. For a rural area with poor support from other major platforms, Lofty is my only choice. **What do you dislike about Lofty?** Everything is broken. 100%. All development is exclusively focused on the further implementation of lackluster AI features that appeal to hands-off part time agents but are totally useless to productive agents. Lofty does not work. Their support cannot help you. It will break when you need it not to. It will be weak when it is not broken. The best thing you can do with Lofty is accept the majority of its features are irrecoverably broken and get good at automating other platforms to fill in the gaps for your day-to-day usage. **What problems is Lofty solving and how is that benefiting you?** Lofty helps me manage contact with a large volume of leads with automation so I can spend more time talking to their support instead of running my business. **Official Response from Mahriah Field:** > Hello Alex, I appreciate you taking the time to leave a review. I apologize that you have not had a great experience and will bring this matter to our leadership team. If there is anything specific you would like me to pass along, please feel free to reply and let us know. ### 2. Marketing Powerhouse with Ease of Use **Rating:** 4.0/5.0 stars **Reviewed by:** Melanie T. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Lofty?** I have been using Lofty to manage my real estate database, maintain contact with my sphere of influence, and handle new leads for a year now. I appreciate how Lofty seamlessly promotes listings with its excellent marketing tools, offering easy access to create various marketing materials like videos and flyers, which significantly streamline my promotional efforts. The operation of the CRM has been pretty seamless, even though setting up the MLS integration was a bit more complex than what I was used to with past systems. I also like the ability to send and customize mass emails, which is a very useful feature for my work. Most importantly, I would buy Lofty again due to its ease of use. **What do you dislike about Lofty?** Setting up the MLS integration with Lofty was more complex than I'm used to, which can be a hurdle for those coming from other systems. Additionally, I would appreciate more options at the basic level for texting and calling, which are essential features for maintaining contact with leads and clients. **What problems is Lofty solving and how is that benefiting you?** I use Lofty to manage my real estate database, stay in contact with leads, and easily create marketing materials, enhancing my marketing efforts efficiently. ### 3. Great Social Media Integration, But Needs Easier Setup and Better Communication Sync **Rating:** 4.0/5.0 stars **Reviewed by:** Dee M. | Social Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2025 **What do you like best about Lofty?** Social Media integration is good, the cross platform interactions with YouTube could use some work. Hashtags dont translate over to YouTube so it doesn't produce and views or engagement. **What do you dislike about Lofty?** Smart plans need to be made easier to understand and set up, need to be more user friendly all around. AI integrations should be included in the price of the platform. Need to offer text and email integrations so that when working outside of lofty (on the Phone) all the communications still show up in lofty. this last suggestion would get you a 10 for rating. **What problems is Lofty solving and how is that benefiting you?** Team integration is still not set up for us. we requested to upgrade the website services and there hasn't been any progress made toward this. Lofty is good for tracking conversations with people your not in regular contact with, but lacks in the area that integrates phone messaging with he platform. ### 4. BRUTAL SUPPORT and TECH all around **Rating:** 0.0/5.0 stars **Reviewed by:** Spencer R. | Luxury Real Estate Professional, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Lofty?** Great in theory trying to be a jack of all trades **What do you dislike about Lofty?** Support is awful, unresponsive, incompetent. Wordpress plugin is missing a number of critical features. AI sales assistant is brutal. Social studio outputs are poor. The lofty texting and email is slow, the CRM server is very delayed, will slow down your browser dramatically anytime it is open, poor UI. **What problems is Lofty solving and how is that benefiting you?** None **Official Response from Mahriah Field:** > Hello Spencer, I am very sorry to hear that you've not had a great experience with Lofty. I have passed your feedback along to our Customer Success Manager, so that our team can help make any necessary changes. ### 5. Feature-Rich Platform, But Pricey for Canadian Solo Users **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Lofty?** As a small brokerage owner I like the multitude of features including the auto emails/texts and landing pages **What do you dislike about Lofty?** As a small brokerage based in Canada the US dollar exchange can be a little expensive and definitely not for a single user, in my opinion. Also the SEO seems lacking and can get expensive with FB/Google ads to drive traffic **What problems is Lofty solving and how is that benefiting you?** Lead distribution to may agents is automated which is nice along with the follow up tools ### 6. Great features, continuous upgrades and improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Kenneth J. | REALTOR & Managing Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2023 **What do you like best about Lofty?** The website is easy to configure and personalize, and the CRM is generally good. Lofty has done a good job of adding "out of the box" features that were once paid add-ons. There are still a ton of paid add-ons for features that not every agent needs to take advantage of, but the agents that do still have the option to pay for them as needed. Once you understand the logic behind the system, everything makes sense and is easy to use. Support is quite good as well, and they are generally available live during US business hours. **What do you dislike about Lofty?** There is a steep learning curve for many things. Things that I would think would be straightforward take several clicks and multiple screens to access, or you have to get lost to find them. Once you find them though, they are easy to use. **What problems is Lofty solving and how is that benefiting you?** Managing tasks that were once scattered across multiple tools and post-it notes in a single place has saved me time and headache. It took a fair bit of time to retool my processes to take advantage of Lofty's core offerings, but once I had the new and improved process down, I have saved HOURS per week using Lofty's integrated systems and tools. **Official Response from Ana Mastrogiuseppe:** > Thank you for the feedback, Kenneth! We’re glad to hear that Lofty’s easy customization, CRM, and support have been working well for you. We appreciate your feedback on the learning curve and will continue improving the user experience to make things even more intuitive. ### 7. Lofty has just about everything you'll need **Rating:** 4.0/5.0 stars **Reviewed by:** whitney j. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2025 **What do you like best about Lofty?** There are so many things, first, the AI has been awesome I love how it's getting better the more I use it. the property tracking auto-updates for clients is a time-saver. The ease of creating landing pages is one of my favorites. The fact that the agents and I can market their property from one spot is so helpful. The more I use it the more I learn. As new agents are on board the sign-in and training make implementing lofty great. When I have an issue which isn't very often customer service has been rock solf at getting me answers. **What do you dislike about Lofty?** The system can be overwhelming, and only because there is so much at your fingertips, it's hard to take it all in. The only negative I have is the blog for the website. It could be I am missing something, but I have not found it easy to use. Other than that, the AI could be a little better on it follow-up, but that could just be a personal preference. **What problems is Lofty solving and how is that benefiting you?** Im juggling lot and Lofty helps me communicate efficiently and timely with clients. **Official Response from Ana Mastrogiuseppe:** > Thank you for the thoughtful review, Whitney! We're so glad to hear Lofty's AI, property tracking, and landing page tools have been helping you and your team. We appreciate your feedback on the blog and AI follow-up, and we'll work on improving those areas to make your experience even better. ### 8. Easy to Use, But AI Features Need Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Lofty?** It's rather easy to use and making calls and text from the app. **What do you dislike about Lofty?** The ai features aren't as good. They still seem to be too robotic. **What problems is Lofty solving and how is that benefiting you?** Keeping track and up to date on my crm. ## Lofty Discussions - [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) - 1 comment, 1 upvote - [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) - 2 comments, 1 upvote - [View Lofty pricing details and edition comparison](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1216915&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+10%3A08%3A10+-0500&secure%5Bsession_id%5D=9197da9d-2cef-4211-b974-a4c09ba7a530&secure%5Btoken%5D=b3900353366deb3cf543e116fd54e0474b47fec288d9e58d92c0bdd280b44607&format=llm_user) ## Lofty Integrations - [API Nation](https://www.g2.com/products/api-nation/reviews) - [dotloop](https://www.g2.com/products/dotloop/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Rezora](https://www.g2.com/products/rezora/reviews) - [Zapier for G Suite](https://www.g2.com/products/zapier-for-g-suite/reviews) - [Zillow Premier Agent](https://www.g2.com/products/zillow-premier-agent/reviews) ## Lofty Features **Relationship Management** - Lead Generation - Social Media Integration - CRM Integration **Client Management** - Lead Scoring - Contact Management - Lead Generation **Presentation** - Website Builder - MLS Integration - SEO Strategization - IDX Website **Task Management** - Marketing Automation - Document Management - Third-Party Integration **Platform Features** - Contact & Account Management - Opportunity & Pipeline Management - Task / Activity Management - Listing Management - Email Marketing - Transaction Management - Lead Management - CMA Management - Forecasting & Reporting - Dashboards - Workflow Management - Template Management - Appointment Management - Client Management - Campaign Management - Commission Management - Calendar Management **Platform Branding** - Operability - Brand Management **Platform Content** - Social Media Management - Communication Management - Website Management - Campaign Building **Agentic AI - Real Estate CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Natural Language Interaction - Decision Making **Additional Functionality** - Reporting/Analytics - Interaction Tracking - Access Controls/Permissions - Real-Time Data - Segmentation - Data Import/Export - Alerts/Notifications - Lead Qualification - Mobile Access - Customer Database - Contact Database - Lead Distribution - Lead Capture - Property Database - AI Copilot - Reminders - For Real Estate - Client/Property Matching - Email Templates - Drag & Drop - Data Synchronization - Lead Nurturing - Generative AI - API - Referral Tracking - Customizable Fields - Email Tracking - Activity Tracking - Omnichannel Outreach **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM - Integration with Virtual Tour - Integration with Real Estate Activities Management ## Top Lofty Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,494 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [CINC](https://www.g2.com/products/cinc/reviews) - 4.4/5.0 (193 reviews)