# Top 10 Lead Scoring Alternatives & Competitors (1)4.0 out of 5 Many buyers researching Lead Scoring on G2 ultimately choose a competing solution from this list of highly rated tools. Lead Scoring Software is used by teams seeking easily administered, simple platforms with features like lead management and analysis, according to G2 reviews. In most cases, users compare alternatives based on reliability and ease of use. The best overall alternative to Lead Scoring is [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews), rated ~4.4 stars on G2 from 24688+ reviewers. It is frequently praised for lead management and customization. Other well-known alternatives to Lead Scoring are: - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) – known for automation and automation features (G2 star rating ~4.4) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) – highly rated for lead generation and helpful (G2 star rating ~4.7) - [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) – offers lead generation and data accuracy (G2 star rating ~4.5) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) – best suited for teams that need lead management and easy integrations (G2 star rating ~4.1) Browse top options below. Based on G2 review data, Lead Scoring is most commonly used in industries like [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [CRM Software](https://www.g2.com/categories/crm), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation). Compare user ratings by vertical to find the best fit. ## Best Paid & Free Alternatives to Lead Scoring - Agentforce Sales (formerly Salesforce Sales Cloud) - ActiveCampaign - Apollo.io - GTM Studio - Powered by ZoomInfo - Zoho CRM - Thryv - Demandbase One - 6sense Revenue Marketing ## Top 10 Alternatives to Lead Scoring Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Lead Scoring stacks up to the competition, check reviews from current & previous users in industries like Chemicals, and find the best product for your business. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image") ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) [ Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) By [Salesforce](https://www.g2.com/sellers/salesforce) [ 4.4/5(25,873) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews#reviews) Product Description Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud. Categories in common with Lead Scoring: [ Lead Scoring ](/categories/lead-scoring) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ](https://www.g2.com/products/activecampaign/reviews) [ ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews) By [ActiveCampaign](https://www.g2.com/sellers/activecampaign) [ 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews#reviews) Product Description ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster. Categories in common with Lead Scoring: [ Lead Scoring ](/categories/lead-scoring)[ Salesforce AppExchange Apps ](/categories/salesforce-appexchange-apps) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image") ](https://www.g2.com/products/apollo-io/reviews) [ Apollo.io ](https://www.g2.com/products/apollo-io/reviews) By [Apollo.io](https://www.g2.com/sellers/apollo-io) [ 4.7/5(9,725) ](https://www.g2.com/products/apollo-io/reviews#reviews) Product Description Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises. Categories in common with Lead Scoring: [ Lead Scoring ](/categories/lead-scoring) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/3b59d9a0ad67ae5bc9ac4f8caddba231/gtm-studio-powered-by-zoominfo.png "Product Avatar Image") ](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) [ GTM Studio - Powered by ZoomInfo ](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) By [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) [ 4.5/5(3,512) ](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews#reviews) Product Description GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace - enabling RevOps and marketing teams to launch proven plays, enrich data automatically, and activate sellers fast, with no engineering support and no ticket queues. Categories in common with Lead Scoring: [ Lead Scoring ](/categories/lead-scoring) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/d9d3ff178178a1f790a9d6114e104471/zoho-crm.png "Product Avatar Image") ](https://www.g2.com/products/zoho-crm/reviews) [ Zoho CRM ](https://www.g2.com/products/zoho-crm/reviews) By [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) [ 4.1/5(2,947) ](https://www.g2.com/products/zoho-crm/reviews#reviews) Product Description Zoho CRM helps you to attract, retain, delight customers and grow your company into a customer-focused organization. Categories in common with Lead Scoring: [ Lead Scoring ](/categories/lead-scoring) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/eb84248db2d34acd1992a6644b5aa685/thryv.png "Product Avatar Image") ](https://www.g2.com/products/thryv/reviews) [ Thryv ](https://www.g2.com/products/thryv/reviews) By [Thryv](https://www.g2.com/sellers/thryv) [ 4.3/5(2,014) ](https://www.g2.com/products/thryv/reviews#reviews) Product Description Thryv’s AI-powered sales and marketing platform gives you the tools you need to market smarter, sell more, and grow your business faster. Built on a powerful growth framework, Thryv helps you get found online, capture and convert new leads, and turn happy customers into repeat business. Categories in common with Lead Scoring: [ Lead Scoring ](/categories/lead-scoring) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/ab2060955b5493121b5c56fa83d6e689/demandbase-one.png "Product Avatar Image") ](https://www.g2.com/products/demandbase-one/reviews) [ Demandbase One ](https://www.g2.com/products/demandbase-one/reviews) By [Demandbase](https://www.g2.com/sellers/demandbase) [ 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews#reviews) Product Description The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer. Categories in common with Lead Scoring: [ Lead Scoring ](/categories/lead-scoring) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image") ](https://www.g2.com/products/6sense-revenue-marketing/reviews) [ 6sense Revenue Marketing ](https://www.g2.com/products/6sense-revenue-marketing/reviews) By [6sense](https://www.g2.com/sellers/6sense) [ 4.2/5(1,482) ](https://www.g2.com/products/6sense-revenue-marketing/reviews#reviews) Product Description 6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more often. Categories in common with Lead Scoring: [ Lead Scoring ](/categories/lead-scoring) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/813a05fd78e1f21d0a31de70aabccf5d/freshsales.png "Product Avatar Image") ](https://www.g2.com/products/freshsales/reviews) [ Freshsales ](https://www.g2.com/products/freshsales/reviews) By [Freshworks](https://www.g2.com/sellers/freshworks) [ 4.5/5(1,236) ](https://www.g2.com/products/freshsales/reviews#reviews) Product Description Freshsales is a sales CRM built to help you stop juggling between multiple tools. It’s ideal for small businesses and refreshing for enterprises. Categories in common with Lead Scoring: [ Lead Scoring ](/categories/lead-scoring) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/34d95110c874eede4f5985de8bd33997/localiq.png "Product Avatar Image") ](https://www.g2.com/products/localiq/reviews) [ LocaliQ ](https://www.g2.com/products/localiq/reviews) By [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co) [ 4.5/5(1,087) ](https://www.g2.com/products/localiq/reviews#reviews) Product Description Guided Marketing Solution for Small Business Owners Categories in common with Lead Scoring: [ Lead Scoring ](/categories/lead-scoring) ### Explore Articles [ Which Salesforce document generation tools work best for a sales team that needs e-signatures built in so quotes and contracts close without leaving Salesforce? ](https://www.g2.com/discussions/which-salesforce-document-generation-tools-work-best-for-a-sales-team-that-needs-e-signatures-built-in-so-quotes-and-contracts-close-without-leaving-salesforce) [ Operating Revenue ](https://www.g2.com/glossary/operating-revenue-definition) [ What are the highest rated awards management software platforms for enterprise teams recognizing thousands of employees annually? ](https://www.g2.com/discussions/what-are-the-highest-rated-awards-management-software-platforms-for-enterprise-teams-recognizing-thousands-of-employees-annually) [ Best SaaS backup software for small businesses ](https://www.g2.com/discussions/what-s-the-best-saas-backup-software-for-small-businesses) [ Top RO-I platforms for startups ](https://www.g2.com/discussions/top-revenue-operations-platforms-for-startups-looking-to-scale-smart) [ Where can a MEP engineer find the most accurate BIM objects for HVAC systems with models that manufacturers actually keep updated as products change? ](https://www.g2.com/discussions/where-can-a-mep-engineer-find-the-most-accurate-bim-objects-for-hvac-systems-with-models-that-manufacturers-actually-keep-updated-as-products-change) ### Spotlight Categories [ Demand Side Platform (DSP) ](https://www.g2.com/categories/demand-side-platform-dsp) [ Background Check Software ](https://www.g2.com/categories/background-check) [ Product Lifecycle Management (PLM) Software ](https://www.g2.com/categories/product-lifecycle-management-plm)