[ Lob Reviews ](https://www.g2.com/products/lob/reviews) [ Lob Reviews ](https://www.g2.com/products/lob/reviews) # Lob Pricing Overview [Editedit](https://my.g2.com/lob/pricings) Free Trial ## Lob Pricing Key Insights Last updated on Apr 30, 2026 * * * Lob offers **4 pricing editions** , starting at **$0**. Lob pricing tiers are designed to support different usage levels and team sizes. Lob also offers a **free trial**. Higher-tier plans are available via direct consultation with the vendor. Compare the Lob pricing table below to figure out the best fit for your needs. * * * DEVELOPER — $0 / Per Month SMALL BUSINESS — $260 / Per Month GROWTH — $550 / Per Month ENTERPRISE — Contact Us Rated 4.4 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. DEVELOPER Free Per Month Not ready to purchase yet? - Test Lob's Print & Mail API with zero commitments Show More SMALL BUSINESS $260.00 Per Month Unit Prices Starting At: $0.48 per postcard $0.69 per letter $0.84 per check - 3 users - 10 HTML templates - Up to 3,000 monthly mailings - 3 webhooks - In-transit mail tracking - Access to network of printers Show More GROWTH $550.00 Per Month Unit Prices Starting At: $0.45 per postcard $0.66 per letter $0.84 per check - 5 users - 25 HTML templates - Up to 6,000 monthly mailings - 5 webhooks - In-transit mail tracking - Access to network of printers - User roles and permissions Show More ENTERPRISE Contact Us [Request Demo](#) Unit Pricing: Unbeatable per piece printing costs - 20+ users - 50+ HTML templates - Customized mail capacity - 10+ webhooks - In-transit mail tracking - Access to network of printers - Analytics dashboard - Custom envelopes - Specialty mailers - User roles and permissions - HIPAA compliant mailings Show More Scalable Print & Mail Pricing Get started with a platform subscription, paired with pay-as-you-go pricing for mail pieces [See full edition comparison](https://lob.com/pricing/print-mail#compare). Pricing information for Lob is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Lob must be conducted with the seller. Pricing information was last updated on October 09, 2024 Show More ## Lob Pricing FAQs Generated using AI Is Lob free, or does it offer a free trial? Yes. According to G2 data, Lob offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features. How much does Lob cost in 2026? According to G2 data, Lob pricing in 2026 starts at $260.00 and can reach $550.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Lob.com, Inc.'s official pricing page for the most current details. Who is Lob pricing best suited for? According to G2 reviewers, Lob's pricing is best suited for small to mid-market businesses that need to automate recurring direct mail workflows, particularly in regulated industries like insurance, healthcare, and financial services where compliance-driven mailings are mandatory. Small business reviewers frequently praise Lob's ease of integration and cost-effectiveness for moderate mailing volumes, making the Small Business tier a strong fit. Mid-market companies handling compliance letters, checks, or member communications align well with the Growth tier. Enterprise-level organizations in real estate, fintech, and healthcare that require HIPAA compliance, custom envelopes, and high-volume customization are best served by Lob's Enterprise tier. What are the key differences between the free and paid versions of Lob? Lob's Developer tier is free and limited strictly to API testing with no commitment, offering no production mailing capabilities, templates, or user seats. Lob's paid plans begin at $260.00/month for the Small Business tier, which unlocks up to 3,000 monthly mailings, 10 HTML templates, 3 users, webhooks, and in-transit mail tracking. The Growth tier at $550.00/month adds user roles, more templates, and higher mailing volumes. G2 reviewers note that some valuable features are unavailable on lower plans, and the Enterprise tier adds analytics dashboards, custom envelopes, HIPAA compliance, and specialty mailers, requiring direct vendor contact for pricing. Is Lob considered good value for its pricing? Lob is broadly considered good value, particularly for businesses that benefit from automation and time savings. G2 reviewers frequently highlight that the cost is justified by eliminating manual mailing labor, with several noting the per-piece pricing is competitive with traditional postage. High-rating reviewers across small business and mid-market segments consistently cite cost-effectiveness as a strength. However, some G2 users flag that Lob's pricing becomes steep at high volumes compared to traditional bulk mailers, and the credit-based billing system has frustrated some users. The monthly platform fees on paid tiers are noted as a concern, though most reviewers agree the time savings and automation capabilities outweigh the costs. ## Top-Rated Alternatives [ ![Sendoso](https://images.g2crowd.com/uploads/product/hd_favicon/1547065625/sendoso.svg "Sendoso") Sendoso 4.5/5(1,403) ](https://www.g2.com/products/sendoso/reviews) [ ![PostGrid Print & Mail](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71e72e903ce2b163b005a6a329718281/postgrid-print-mail.png "PostGrid Print & Mail") PostGrid Print & Mail 4.9/5(232) ](https://www.g2.com/products/postgrid-print-mail/reviews) [ ![Alyce by Sendoso](https://images.g2crowd.com/uploads/product/hd_favicon/2a03ed1996f16318b782d49cb2af0033/alyce-by-sendoso.svg "Alyce by Sendoso") Alyce by Sendoso 4.7/5(550) ](https://www.g2.com/products/alyce-by-sendoso/reviews) [ View All Alternatives ](https://www.g2.com/products/lob/competitors/alternatives) ## Lob Pricing Reviews (2) ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Mid-Market (51-1000 emp.) 1/15/2026 More Options - - [Respond as Lob](https://www.g2.com/survey_responses/lob-review-12218555/official_response/new) "Best Way to Automate Mass and Custom Check Sending—Huge Time Savings" 5/5 What do you like best about Lob? Lob is the best way to automate sending out a mass quantity of checks as well as one off custom checks. There is detailed excel/csv output we can use for data verification and auditing. The amount of manual hours saved from this process is no small feat. Would highly recommend. Review collected by and hosted on G2.com. What do you dislike about Lob? The monthly cost is a bit high but worth the time savings. Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? Automated mailing of a mass quantity of checks. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Accounting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Accounting") UA Verified User in Accounting Mid-Market (51-1000 emp.) 7/16/2026 More Options - - [Respond as Lob](https://www.g2.com/survey_responses/lob-review-13119478/official_response/new) "Useful Package Tracking, But Updates Can Be Slow" 3.5/5 What do you like best about Lob? Being able to get tracking on a package. Review collected by and hosted on G2.com. What do you dislike about Lob? Lob not updating tracking for packages sent out. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. 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I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. I can not because I didn't pay for it, the company did. Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? To be honest I think our team stopped using lob as it wasn't in depth enough to provide what our customers were asking for. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller Lob Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_71e72e903ce2b163b005a6a329718281/postgrid-print-mail.png "Product Avatar Image") PostGrid Print & Mail 4.9/5(232) [ Compare Now ](https://www.g2.com/compare/lob-vs-postgrid-print-mail) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_06d24869f7bc0b6646467a3283865f7c/sendoso.png "Product Avatar Image") Sendoso 4.5/5(1,403) [ Compare Now ](https://www.g2.com/compare/lob-vs-sendoso) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e988939443d4dba4c7c261912ae3421d/alyce-by-sendoso.jpg "Product Avatar Image") Alyce by Sendoso 4.7/5(550) [ Compare Now ](https://www.g2.com/compare/alyce-by-sendoso-vs-lob) ##### Categories on G2 [ Direct Mail Automation ](https://www.g2.com/categories/direct-mail-automation)[ Print Fulfillment Services ](https://www.g2.com/categories/print-fulfillment-services)[ Address Verification ](https://www.g2.com/categories/address-verification) ##### Explore More [ What are the best platforms for integrating demand planning with ERP systems? ](https://www.g2.com/discussions/what-are-the-best-platforms-for-integrating-demand-planning-with-erp-systems)[ Best iPaaS for small business software integration ](https://www.g2.com/discussions/what-s-the-best-ipaas-for-small-business-software-integration)[ Top-rated digital marketing tools for small businesses ](https://www.g2.com/discussions/what-are-the-top-rated-digital-marketing-tools-small-businesses-should-consider-in-2025) [ Best contact center QA software for small businesses ](https://www.g2.com/discussions/best-contact-center-qa-software-for-small-businesses)[ Best ETL tools for small business ](https://www.g2.com/discussions/which-etl-tools-work-best-for-small-businesses)[ Pros and Cons Details ](https://www.g2.com/products/lob/reviews?qs=pros-and-cons) Show More [ What are the best platforms for integrating demand planning with ERP systems? ](https://www.g2.com/discussions/what-are-the-best-platforms-for-integrating-demand-planning-with-erp-systems)[ Best iPaaS for small business software integration ](https://www.g2.com/discussions/what-s-the-best-ipaas-for-small-business-software-integration)[ Top-rated digital marketing tools for small businesses ](https://www.g2.com/discussions/what-are-the-top-rated-digital-marketing-tools-small-businesses-should-consider-in-2025) [ Best contact center QA software for small businesses ](https://www.g2.com/discussions/best-contact-center-qa-software-for-small-businesses)[ Best ETL tools for small business ](https://www.g2.com/discussions/which-etl-tools-work-best-for-small-businesses)[ Pros and Cons Details ](https://www.g2.com/products/lob/reviews?qs=pros-and-cons)