
{"I appreciate the robust API that Lob provides, which is flexible enough to accommodate multiple types of pieces.","I value the ability to receive real-time events for letters via webhook data, which aids in building reporting and insights.","I find the setup process relatively easy, especially for individuals who are technically oriented and familiar with APIs.","I love how Lob allows us to send direct mail on demand, executing quickly compared to traditional mail houses.","I am impressed by the speed of execution Lob offers, enabling us to quickly test, iterate, and deploy new creatives effectively.","Lob's API is one of the better ones out there, being reliable and having a relatively complete feature set."} Review collected by and hosted on G2.com.
I believe template management in Lob could be significantly improved. Currently, everything relies heavily on HTML, which poses a challenge, especially for marketing users who aren't developers. It essentially requires one to be an HTML developer to create or edit designs, which is not user-friendly for most. If Lob incorporated a Canva-like or drag-and-drop editor, it would lower the entry barrier and make interfacing with the platform much easier for the average user. Review collected by and hosted on G2.com.