Verified User in Real Estate
ER
Verified User in Real Estate
Mid-Market (51-1000 emp.)
"Easy Setup, Feature-Rich Platform with Clear Performance Tracking"
5/5
What do you like best about Lob?

What I like most is how easy it is to get everything set up, how feature-rich the platform is in terms of available options, and how clearly I can trace performance. I never have to guess what’s working and what isn’t, which makes it simple to adjust and make sure every dollar spent is generating a return. Review collected by and hosted on G2.com.

What do you dislike about Lob?

Honestly, it’s hard to point to anything I dislike. That said, cost is always a factor, but the company has been very flexible with their pricing models, so we were able to find an option that works for both them and us. Review collected by and hosted on G2.com.

Tate  M.
TM
Tate M.
Director of Marketing
Small-Business (50 or fewer emp.)
"Great API & Address Verification With Best-in-Class Pricing"
4.5/5
What do you like best about Lob?

The API connection and address verifier are game changing for me. Plus the price is the best out there. Lastly a dedicated support team member helps keep focus on the account and support when I need it. Review collected by and hosted on G2.com.

What do you dislike about Lob?

There is a lack of customization of mail pieces. Most creative, non standard marketing pieces has to be pre-bought and has long lead times. Review collected by and hosted on G2.com.

Andrew L.
AL
Andrew L.
Head of Product
Small-Business (50 or fewer emp.)
"Effortless API Integration with Needs for Print Quality Improvement"
4.5/5
What do you like best about Lob?

I like Lob's programmatic interface and minimal management overhead because I can integrate once and not think about the interface—it just works as expected. I appreciate that there are no underlying processes to manage or people to talk to get things to work. Additionally, the well-documented API made the setup fairly easy. Review collected by and hosted on G2.com.

What do you dislike about Lob?

The quality of the printing is not as good as other vendors. The paper is thinner and less high quality, and the ink and printing quality, especially with images, hasn't been as crisp. The admin interface is bad. Scrolling using pagination, search doesn't seem to refresh and creates clunky interactions, filtering lacks options that are actually useful, tables can't be sorted. Review collected by and hosted on G2.com.

Kira S.
KS
Kira S.
Mid-Market (51-1000 emp.)
"Automates Mailings, Needs Better Webhook Integration"
4/5
What do you like best about Lob?

I use Lob for automating important notices via mail, which is really helpful. I particularly like using webhooks via Iterable. We have a lot of communications to send for compliance and legal, and being able to automate those via webhooks with Iterable events instead of sending things out manually is a big plus for us. Review collected by and hosted on G2.com.

What do you dislike about Lob?

I wish that they had an integration with Iterable so we could get more information about failure reasons for webhooks specifically. If a webhook fails, our view is very limited. We only get information about a webhook failure if the webhook makes it to Lob. Since there isn't an integration, if the webhook fails while in Iterable, we aren't notified and we don't know what went wrong. I think an integration would bring more clarity to our setup. Review collected by and hosted on G2.com.

Verified User
G
Verified User
Small-Business (50 or fewer emp.)
"GTM Promotion at Simplisafe"
5/5
What do you like best about Lob?

I really like Lob's continuous innovation in different formats and styling while still being price competitive. The transparency through my account managers is something I love, along with the constant ideation that's been going on. This all contributes to ensuring a good relationship between us and SimpliSafe. Review collected by and hosted on G2.com.

What do you dislike about Lob?

What could be improved based on my team's feedback is the billing practices, which I think have been improved somewhat already. However, when sending personalized mail pieces one at a time to the printers, it creates a bit of workload in terms of billing and frequency. So definitely, improvement and transparency in that area will help our team with the Lob experience. Review collected by and hosted on G2.com.

Verified User in Real Estate
AR
Verified User in Real Estate
Mid-Market (51-1000 emp.)
"Simple UI, Easy Campaign Setup, and Helpful Support"
5/5
What do you like best about Lob?

I love Lob's user interface. It's very simple to use, easy to set up campaigns, and easy to create dynamic html templates for different types of mailers. I also like Lob's pricing and their helpful support. Review collected by and hosted on G2.com.

What do you dislike about Lob?

There's nothing that I dislike about Lob so far... but, if I could add one thing to my wish list, it would be an integration with Close CRM. Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Verified User in Insurance
Mid-Market (51-1000 emp.)
"Intuitive, User-Friendly Platform That Keeps Workflows Smooth"
5/5
What do you like best about Lob?

What I like best about Lob is how easy and user-friendly the platform is. The tool is intuitive, simple to navigate, and does not require a lot of extra training to use effectively. I appreciate that the layout is straightforward and makes it easy to complete tasks without unnecessary confusion or extra steps. Overall, Lob helps create a smoother workflow because it feels accessible, efficient, and reliable for day-to-day use. Review collected by and hosted on G2.com.

What do you dislike about Lob?

There is very little that I dislike about Lob overall. The main opportunity would be continuing to expand helpful integrations and support resources so users can get even more value out of the platform. While the tool itself is easy to navigate and very user-friendly, having more built-in guidance, examples, or quick-reference resources could make the experience even smoother for newer users or teams using Lob less frequently. Review collected by and hosted on G2.com.

Verified User in Consumer Services
AC
Verified User in Consumer Services
Enterprise (> 1000 emp.)
"Excellent Mailing Lifecycle Visibility and Status Transparency"
5/5
What do you like best about Lob?

What I appreciate most is the visibility Lob gives into the mailing lifecycle. For check mailing, there are clear status definitions like New, Uploaded, and Cancelled, so it’s easy to understand whether a mailing is still editable or has already been sent for printing. That kind of transparency is especially useful when you need confidence that time-sensitive mail is moving through the process correctly. Review collected by and hosted on G2.com.

What do you dislike about Lob?

Flexibility seems limited once a mailing moves past the editable stage. For example, once a check reaches Uploaded status, it can no longer be cancelled, which could be frustrating if a last-minute payroll correction or address issue comes up. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Easy Integration, Modern UI, and Exceptionally Responsive Support"
5/5
What do you like best about Lob?

They offer a unique product that’s easy to integrate with other parts of a digital marketing stack. Their support team is also very helpful, responsive, and easy to reach when I need them. The campaign builder functions and UI are also modern and easy to use. Reasonable priced as well. Review collected by and hosted on G2.com.

What do you dislike about Lob?

There wasn’t much to dislike, honestly. The software was a bit confusing at first, but that was to be expected since it blends print media initiatives with the digital marketing stack. Even so, their support team was very helpful and made it much easier to understand. Review collected by and hosted on G2.com.

Nichole M.
NM
Nichole M.
Marketing & Design
Small-Business (50 or fewer emp.)
"Cost-Effective Mass Mailings with Easy Content Uploads"
4.5/5
What do you like best about Lob?

I love how cost-effective it is for our mass-mailings on behalf of our agents. Very easy to upload your content as well. Review collected by and hosted on G2.com.

What do you dislike about Lob?

It's more on the accounting side, it takes forever for our credits to process. Sometimes we barely use them and sometimes we fly through them. Nothing worse than not having credits when we need to send out a time-sensitive mailer. Review collected by and hosted on G2.com.