--- title: Lob Reviews meta\_title: 'Lob Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 279 reviews by the users' company size, role or industry to find out how Lob works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 279 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Lob Reviews & Product Details Visit Website Lob is a technology-driven solution designed to streamline and enhance the print and mail workflows for businesses. By replacing outdated manual processes, Lob enables organizations to programmatically send and personalize direct mail at scale. This innovative approach addresses the inefficiencies that have historically plagued traditional mail systems, ultimately helping businesses save time, reduce costs, and unlock new growth opportunities. Targeted primarily at businesses looking to optimize their marketing and communication strategies, Lob caters to a diverse range of industries. Companies that rely on direct mail for customer engagement can benefit significantly from Lob's capabilities. Specific use cases include automated marketing campaigns, customer retention initiatives, and personalized outreach efforts. By leveraging Lob's technology, businesses can ensure that their mail is not only timely but also tailored to the preferences and behaviors of their target audiences. One of the key features of Lob is its automation capabilities, which minimize the risk of human error and enhance operational efficiency. Automated campaigns allow businesses to send large volumes of mail quickly while maintaining a high level of personalization. Additionally, Lob provides valuable insights into engagement metrics, return on investment (ROI), and consumer buying patterns. This data-driven approach empowers businesses to make informed decisions and refine their marketing strategies based on real-time feedback. Lob stands out in the direct mail category by integrating measurement, personalization, and predictability into the mailing process. The platform transforms traditional direct mail into intelligent mail, allowing businesses to track the effectiveness of their campaigns and adjust their tactics accordingly. With over 12,000 businesses having adopted Lob since its inception in 2013, the company has established itself as a trusted partner in the realm of direct mail. Backed by prominent investors such as Y Combinator and Polaris Partners, Lob continues to innovate and expand its offerings, ensuring that businesses can connect with their audiences in meaningful ways. * * * Product Website Lob Seller [Lob.com, Inc.](https://www.g2.com/sellers/lob-com-inc) Discussions [Lob Community](https://www.g2.com/products/lob/discuss) Solution Type All-in-One Overview by Aaron Gingras Show More ## Pricing Pricing provided by Lob. ### DEVELOPER Free Per Month [ View More Pricing Information ](https://www.g2.com/products/lob/pricing) ## Lob Integrations (33) What do users say about integrations? 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](https://www.g2.com/products/zoho-crm/reviews) Show More ![Chris C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris C.") CC Chris C. CEO Mid-Market (51-1000 emp.) 7/26/2022 "Easy postal mail as a service" 4.5/5 What do you like best about Lob? Continues to evolve and offer value. We use it regularly still. Review collected by and hosted on G2.com. What do you dislike about Lob? No, it works well. Very much enjoy the service. Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? You can mail physical mail pieces programmatically. Review collected by and hosted on G2.com. Show More Response from Aaron Gingras of Lob [Editedit](https://www.g2.com/survey_responses/lob-review-6897937/official_response/edit) Thank you for sharing your positive experience with Lob! We're thrilled to hear that you find our postal mail service easy to use and reliable. Our goal is to provide a seamless experience for sending physical mail pieces programmatically. If you ever have any questions or need assistance with anything, please don't hesitate to reach out: support@lob.com We're here to help and ensure that you continue to have a great experience with Lob. Thank you for choosing us for your postal mail needs! 7/14/2025 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") GM Verified User in Marketing and Advertising 3/21/2025 Guest users or non-business users of the software, not included in G2 scores. "Switched to a credit based system which was terrible" 0/5 What do you like best about Lob? I used to like them. I do not anymore. Do not use them. Review collected by and hosted on G2.com. What do you dislike about Lob? Their new credit system is terrible. It delayed a mailing by several weeks because they never warned me that I needed to top up credits. The campaign sat there stalled without my knowing. Even looking at the dashboard everything looked fine. The billing system they used before was much better and friendly. I don't know why companies are going to credit based payment. I give you my credit card. Auto-charge me for what I use. And, let me set a max per month. Don't make me buy credits up front. Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? They have a nice API but their credit based billing is now terrible. Do not use this company. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app ![Bogdan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bogdan P.") BP Bogdan P. Technical Team Lead Mid-Market (51-1000 emp.) 12/19/2024 "Easy to use platform, in general, but with some minor quirks." 4.5/5 What do you like best about Lob? It's simplicity and effectiveness, as well as fairly easy to integrate with custom solutions/apps Review collected by and hosted on G2.com. What do you dislike about Lob? Uploading a file (manual sending of letters) is sometimes buggy and it rejects it for various trivial reasons. For example, the size is a couple of pixels smaller/larger than it has to be. Or the platform doesn't like something about the address. An easy fix would be to automatically fix those problems (uploading \<\> resizing) or suggesting an address that it can recognize. Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? It automates direct mail (printed ads and various shipping labels) Review collected by and hosted on G2.com. Show More Response from Aaron Gingras of Lob [Editedit](https://www.g2.com/survey_responses/lob-review-10668872/official_response/edit) Thank you for sharing your feedback with us! We're glad to hear that you find Lob's platform easy to use and effective. We appreciate your insights on the quirks you've encountered, particularly with file uploading. We understand the frustration this may cause and will certainly look into ways to improve this process, such as automatically fixing common issues or providing address suggestions. We're thrilled to hear that Lob is helping automate your direct mail processes, making it easier for you to manage printed ads and shipping labels. If you have any further suggestions or encounter any more issues, please feel free to reach out to our support team: support@lob.com We're here to help ensure a smooth experience for you. Thank you for choosing Lob! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 6/13/2025 "Excellent features and reliability" 4.5/5 What do you like best about Lob? Reliability has been a huge plus and we've almost never had a downtime as far as I'm aware. Review collected by and hosted on G2.com. What do you dislike about Lob? Cost is a bit steep, but we get all the features we need Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? We primarily use LOB for our letter sending needs and address verification Review collected by and hosted on G2.com. Show More 7/23/2025 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 10/24/2024 "Great platform and service" 5/5 What do you like best about Lob? I've had a great experience using Lob so far. Their customer service and account management teams are always prompt with responses. Their platform is easy to use and the updates they've made since I've started using them are well done and clearly show they listen to their customer base. Review collected by and hosted on G2.com. What do you dislike about Lob? In the past the reporting was more minimal but they've made a lot of improvements on that! Really the only downside is their pricing is dependent on mail prices changing but they don't determine that obviously. Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? Using Lob we can easily send mailers to our users as another form of marketing/communicating with them. Review collected by and hosted on G2.com. Show More Response from Aaron Gingras of Lob [Editedit](https://www.g2.com/survey_responses/lob-review-10407292/official_response/edit) Thank you for the positive feedback! We're thrilled to hear that you've had a great experience with Lob and that you find our platform easy to use. We appreciate your feedback on our reporting improvements and understand the pricing concerns. We strive to provide value to our customers and continuously improve our services. If you have any further suggestions or need assistance, please feel free to reach out: support@lob.com We're here to help and ensure your experience with Lob remains top-notch. Thank you for choosing Lob for your mailing needs! 12/19/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") ER Verified User in Real Estate 4/23/2025 "Poor customer service, opaque quality control, frequently fails to deliver" 0/5 What do you like best about Lob? Great API and webhook system. Easy to integrate with and the quality of letters are usually pretty good. Review collected by and hosted on G2.com. What do you dislike about Lob? Customer service? More like Customer Disservice. Long feedback looks with inaccurate or difficult responses. Their job is to deliver the mail. They often fail to do just that! We have to proactively monitor their delivery then notify Lob when they're failing to hand mail off to USPS. Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? API for USPS Letter Delivery via First-Class and Certified Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Mid-Market (51-1000 emp.) 5/13/2025 "It was great" 4/5 What do you like best about Lob? I really like the dashboard for quick insights about our volume expensed Review collected by and hosted on G2.com. What do you dislike about Lob? The dashboard can also include templates name and show more insight/alerts if something bumps Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? I use it in order to send postal mail and important notices via mail Review collected by and hosted on G2.com. Show More Response from Aaron Gingras of Lob [Editedit](https://www.g2.com/survey_responses/lob-review-11163357/official_response/edit) Thank you for sharing your feedback! We're thrilled to hear that you enjoy using Lob's dashboard for quick insights into your expenses. Your suggestion to include templates names and additional insights/alerts is valuable, and we'll definitely consider it for future updates. Lob is designed to streamline the process of sending postal mail and important notices, making it more efficient and convenient for our users. We're delighted to hear that Lob is benefiting you in this way. If you have any more suggestions or feedback, please feel free to reach out: support@lob.com We're here to help and enhance your experience with Lob. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller TF Ted F. data Small-Business (50 or fewer emp.) 10/2/2024 "Salesforce integration has helped us Automate one of our most important marketing channels" 5/5 What do you like best about Lob? We have a time sensitive marketing segment who we need to send daily direct mail to. Lob's Salesforce integration has allowed us to completely automate this process. Having this process run in the background is very valuable! Review collected by and hosted on G2.com. What do you dislike about Lob? The fact that the Lob team rolls out new features so often, means that there are sometimes some "rough edges." However, once the team is notified, they resolve any issues quickly. Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? Automating "trigger based" direct mail segments. Review collected by and hosted on G2.com. Show More Response from Aaron Gingras of Lob [Editedit](https://www.g2.com/survey_responses/lob-review-10330861/official_response/edit) We're thrilled to hear that our Salesforce integration has been instrumental in automating your marketing channels! Your feedback is greatly appreciated, and we're glad to know that the automated direct mail process has been valuable to your team. We understand that frequent feature updates may occasionally lead to minor issues, but we're committed to addressing any concerns promptly to ensure a smooth experience for you. It's fantastic to hear that Lob is helping you automate trigger-based direct mail segments effectively. If you encounter any further challenges or have suggestions for improvement, please don't hesitate to reach out: support@lob.com We're here to support you every step of the way! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller CY Crista Y. Accounts Payable Manager Mid-Market (51-1000 emp.) 12/5/2024 "Very satisfied" 4.5/5 What do you like best about Lob? The online portal is very user friendly. Review collected by and hosted on G2.com. What do you dislike about Lob? I wish we had the ability to pay for Lob credits directly on the portal to avoid delays for payment processing Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? Not sure. Review collected by and hosted on G2.com. Show More Response from Aaron Gingras of Lob [Editedit](https://www.g2.com/survey_responses/lob-review-10609567/official_response/edit) Thank you for your positive feedback! We're thrilled to hear that you find our online portal user-friendly. We appreciate your suggestion regarding the ability to pay for Lob credits directly on the portal. Your feedback is valuable to us as we continuously strive to improve our services. If you have any further suggestions or encounter any issues, please feel free to reach out to our support team: support@lob.com We are here to assist you and ensure a seamless experience. Thank you for choosing Lob! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller SP Sam P. Director, Product Management, Servicing Enterprise (\> 1000 emp.) 10/31/2024 "Easy Integration, Clean UI" 5/5 What do you like best about Lob? The ability to easily track requests from "cradle to grave" within the UI/platform. Review collected by and hosted on G2.com. What do you dislike about Lob? We haven't had any concerns with LOB but would price/cost as one. Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? Helps deliver physical mail for unsuccessful email deliveries via an automated process. Review collected by and hosted on G2.com. Show More Response from Aaron Gingras of Lob [Editedit](https://www.g2.com/survey_responses/lob-review-10438191/official_response/edit) Thank you for sharing your positive feedback about Lob's easy integration and clean UI! We're thrilled to hear that you find tracking requests seamless. We appreciate your input on pricing and will take that into consideration. It's great to hear that Lob is helping you deliver physical mail efficiently and solve issues with unsuccessful email deliveries. If you have any further feedback or questions, please feel free to reach out: support@lob.com We're here to assist you every step of the way! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Lob? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Lob ](https://www.g2.com/products/lob/discussions/new) ![Jessica C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jessica C.") JC Jessica Condupa • Last activity 13 days ago How does Lob help teams automate direct mail? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-does-lob-help-teams-automate-direct-mail) ![DaisyDebt T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "DaisyDebt T.") DT DaisyDebt Tvrdy • Last activity about 4 years ago I need to get tracking information 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/i-need-to-get-tracking-information) [ View all Discussions ](https://www.g2.com/products/lob/discuss) ## Pricing Options Pricing provided by Lob. ### DEVELOPER Free Per Month ### SMALL BUSINESS $260.00 Per Month ### GROWTH $550.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/lob/pricing) Lob Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_71e72e903ce2b163b005a6a329718281/postgrid-print-mail.png "Product Avatar Image") PostGrid Print & Mail 4.9/5(232) [ Compare Now ](https://www.g2.com/compare/lob-vs-postgrid-print-mail) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_06d24869f7bc0b6646467a3283865f7c/sendoso.png "Product Avatar Image") Sendoso 4.5/5(1,404) [ Compare Now ](https://www.g2.com/compare/lob-vs-sendoso) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e988939443d4dba4c7c261912ae3421d/alyce-by-sendoso.jpg "Product Avatar Image") Alyce by Sendoso 4.7/5(550) [ Compare Now ](https://www.g2.com/compare/alyce-by-sendoso-vs-lob) ##### ##### Lob Features Logistics Direct Mail Design CRM & Marketing Automation Integration Custom Batch Sizes Testing & Tracking Mailing List Management Dashboards & Reporting Management Reporting Functionality Address Verification Automation Cleansing [ View More Features ](https://www.g2.com/products/lob/features) ## Top-Rated Alternatives [ ![Sendoso](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sendoso") Sendoso 4.5/5(1,404) ](https://www.g2.com/products/sendoso/reviews) [ ![PostGrid Print & Mail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PostGrid Print & Mail") PostGrid Print & Mail 4.9/5(232) ](https://www.g2.com/products/postgrid-print-mail/reviews) [ ![Alyce by Sendoso](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alyce by Sendoso") Alyce by Sendoso 4.7/5(550) ](https://www.g2.com/products/alyce-by-sendoso/reviews) [ View All Alternatives ](https://www.g2.com/products/lob/competitors/alternatives) ##### Categories on G2 [Direct Mail Automation](https://www.g2.com/categories/direct-mail-automation)[Print Fulfillment Services](https://www.g2.com/categories/print-fulfillment-services)[Address Verification](https://www.g2.com/categories/address-verification) ##### Explore More [What are the best enterprise service bus platforms for connecting legacy banking systems without rebuilding infrastructure?](https://www.g2.com/discussions/what-are-the-best-enterprise-service-bus-platforms-for-connecting-legacy-banking-systems-without-rebuilding-infrastructure)[Everbridge 360 vs Regroup Mass Notification: which emergency management platform is better for coordinating quick detection and response to critical business events?](https://www.g2.com/discussions/everbridge-360-vs-regroup-mass-notification-which-emergency-management-platform-is-better-for-coordinating-quick-detection-and-response-to-critical-business-events)[Top AI tools for producing SEO-optimized content](https://www.g2.com/discussions/what-are-the-top-ai-tools-for-producing-seo-optimized-content) [Which academic advising solutions let advisors add comments visible to all partner schools automatically?](https://www.g2.com/discussions/which-academic-advising-solutions-let-advisors-add-comments-visible-to-all-partner-schools-automatically)[best attribution software](https://www.g2.com/discussions/best-attribution-software-2025-what-s-your-pick)[Pros and Cons Details](https://www.g2.com/products/lob/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)