--- title: Lob Reviews meta\_title: 'Lob Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 279 reviews by the users' company size, role or industry to find out how Lob works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 279 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Lob Reviews & Product Details Visit Website Lob is a technology-driven solution designed to streamline and enhance the print and mail workflows for businesses. By replacing outdated manual processes, Lob enables organizations to programmatically send and personalize direct mail at scale. This innovative approach addresses the inefficiencies that have historically plagued traditional mail systems, ultimately helping businesses save time, reduce costs, and unlock new growth opportunities. Targeted primarily at businesses looking to optimize their marketing and communication strategies, Lob caters to a diverse range of industries. Companies that rely on direct mail for customer engagement can benefit significantly from Lob's capabilities. Specific use cases include automated marketing campaigns, customer retention initiatives, and personalized outreach efforts. By leveraging Lob's technology, businesses can ensure that their mail is not only timely but also tailored to the preferences and behaviors of their target audiences. One of the key features of Lob is its automation capabilities, which minimize the risk of human error and enhance operational efficiency. Automated campaigns allow businesses to send large volumes of mail quickly while maintaining a high level of personalization. Additionally, Lob provides valuable insights into engagement metrics, return on investment (ROI), and consumer buying patterns. This data-driven approach empowers businesses to make informed decisions and refine their marketing strategies based on real-time feedback. Lob stands out in the direct mail category by integrating measurement, personalization, and predictability into the mailing process. The platform transforms traditional direct mail into intelligent mail, allowing businesses to track the effectiveness of their campaigns and adjust their tactics accordingly. With over 12,000 businesses having adopted Lob since its inception in 2013, the company has established itself as a trusted partner in the realm of direct mail. Backed by prominent investors such as Y Combinator and Polaris Partners, Lob continues to innovate and expand its offerings, ensuring that businesses can connect with their audiences in meaningful ways. * * * Product Website Lob Seller [Lob.com, Inc.](https://www.g2.com/sellers/lob-com-inc) Discussions [Lob Community](https://www.g2.com/products/lob/discuss) Solution Type All-in-One Overview by Aaron Gingras Show More ## Pricing Pricing provided by Lob. ### DEVELOPER Free Per Month [ View More Pricing Information ](https://www.g2.com/products/lob/pricing) ## Lob Integrations (33) What do users say about integrations? 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](https://www.g2.com/products/zoho-crm/reviews) Show More ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 4/3/2025 "Very responsive team - have particularly enjoyed working with Lawrence Woo and Hunter Yoakum" 5/5 What do you like best about Lob? They are responsive and quick to address issues Review collected by and hosted on G2.com. What do you dislike about Lob? No real downsides - we haven't had many issues Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? LOB is helping us streamline our DM process and acts as the middleman between our team and USPS Review collected by and hosted on G2.com. Show More Response from Aaron Gingras of Lob [Editedit](https://www.g2.com/survey_responses/lob-review-11014383/official_response/edit) Thank you for your positive feedback! We're thrilled to hear that Lawrence Woo and Hunter Yoakum have provided you with excellent service. We're glad to know that Lob has been responsive and quick in addressing any issues you may have encountered. It's great to hear that Lob is helping streamline your direct mail process and serving as a valuable intermediary with USPS. If you ever have any questions or need further assistance, please don't hesitate to reach out: support@lob.com We're here to help and support you every step of the way! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Accounting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Accounting") UA Verified User in Accounting Enterprise (\> 1000 emp.) 4/15/2025 "Easy viewing" 4/5 What do you like best about Lob? The ease of creating campaigns and reading the data Review collected by and hosted on G2.com. What do you dislike about Lob? I just don't use it a bunch. It hasn't been fully implemented yet either Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? None yet Review collected by and hosted on G2.com. Show More Response from Aaron Gingras of Lob [Editedit](https://www.g2.com/survey_responses/lob-review-11049731/official_response/edit) Thank you for sharing your feedback! We're glad to hear you find Lob easy to use for creating campaigns and analyzing data. If you ever need assistance with fully implementing Lob or have any questions about maximizing its benefits for your needs, please don't hesitate to reach out: support@lob.com We're here to help ensure you get the most out of our platform. Thank you for choosing Lob! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller VT victoria t. Implementation Specialist Small-Business (50 or fewer emp.) 10/24/2024 Business partner of the seller or seller's competitor, not included in G2 scores. "Easy and Communicative" 5/5 What do you like best about Lob? I love that it's very easy using are Salesforce program connected to LOB and with just a click, letters are mailed and our letters look seemless Review collected by and hosted on G2.com. What do you dislike about Lob? Maybe we would like to be notified of changes that happen. Like if our Product team uploads a new letter template, if theres a way emails can be added that get notified of that? Not sure Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? Manually sending letters is a task of the past :) Review collected by and hosted on G2.com. Show More Response from Aaron Gingras of Lob [Editedit](https://www.g2.com/survey_responses/lob-review-10406909/official_response/edit) Thank you for your positive feedback! We're thrilled to hear that you find Lob easy to use and that it seamlessly integrates with your Salesforce program. We appreciate your suggestion regarding notifications for template changes, and we will definitely look into implementing this feature to enhance your experience further. Automating your letter mailing process is indeed a game-changer, and we're glad to hear that Lob is making your workflow more efficient. If you have any more suggestions or feedback, please feel free to reach out: support@lob.com We're here to help! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 12/11/2024 "Modern direct mail platform with high subscription platform fee" 4/5 What do you like best about Lob? Campaign management and setup is straightforward Review collected by and hosted on G2.com. What do you dislike about Lob? The overall UI is not intuitive and finding things like invoicing was not easy despite creating campaigns being setup being easy Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? Not having to work with manual printers which is laborious Review collected by and hosted on G2.com. Show More Response from Aaron Gingras of Lob [Editedit](https://www.g2.com/survey_responses/lob-review-10634409/official_response/edit) Thank you for sharing your feedback with us. We're glad to hear that you find Lob's campaign management and setup straightforward. We apologize for any inconvenience you experienced with the UI and locating features like invoicing. Your input is valuable, and we will work on improving the user experience to make it more intuitive for our customers. We understand the importance of streamlining processes and saving time by eliminating manual printing tasks. We appreciate your business and are committed to providing a more user-friendly platform. If you have any further suggestions or encounter any issues, please feel free to reach out to our support team: support@lob.com Thank you for choosing Lob! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") AI Verified User in Insurance Mid-Market (51-1000 emp.) 12/5/2024 "Smooth and fast to integrate" 4/5 What do you like best about Lob? Help to stood and integrate paper mail program very smoothly and at very fast pace. Review collected by and hosted on G2.com. What do you dislike about Lob? None at this point. Help to stood and integrate paper mail program very smoothly and at very fast pace. Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? Helping to achieve the state compliance with need of paper mail for customers Review collected by and hosted on G2.com. Show More Response from Aaron Gingras of Lob [Editedit](https://www.g2.com/survey_responses/lob-review-10609774/official_response/edit) Thank you for sharing your positive experience with Lob! We're thrilled to hear that our platform has helped you seamlessly integrate your paper mail program. It's great to know that you find the process smooth and fast. If you ever encounter any issues or have any questions in the future, please don't hesitate to reach out to us: support@lob.com We're here to support you every step of the way. Thank you for choosing Lob! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Enterprise (\> 1000 emp.) 12/10/2024 "Cloud printing solution" 4/5 What do you like best about Lob? It helps you to use the cloud printing solution and provide flexible API's to integrate with CRM systems. Review collected by and hosted on G2.com. What do you dislike about Lob? unable to get the printing location information which was needed in insurance industry for compliance purposes. Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? It helped us to build transactional mail solution. Review collected by and hosted on G2.com. Show More Response from Aaron Gingras of Lob [Editedit](https://www.g2.com/survey_responses/lob-review-10628737/official_response/edit) Thank you for sharing your feedback with us! We're thrilled to hear that you appreciate Lob's cloud printing solution and flexible APIs for CRM integration. We understand the importance of printing location information for compliance in the insurance industry and apologize for any inconvenience this has caused. We are continuously working to enhance our services and will take your feedback into consideration for future improvements. If you have any specific requirements or further feedback, please feel free to reach out to us: support@lob.com We are here to assist you and ensure that Lob continues to benefit your transactional mail solution. Thank you for choosing Lob! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") UT Verified User in Telecommunications Mid-Market (51-1000 emp.) 10/24/2024 "had too many bugs when sending mail, but platform was easy to use" 2.5/5 What do you like best about Lob? i like that you can just upload content right into the software to send mail Review collected by and hosted on G2.com. What do you dislike about Lob? had too many bugs when using to where mail would be marked as sent but then got cancelled or didn't send Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? we needed to be able to schedule and upload mail content with ease and lob helped with that Review collected by and hosted on G2.com. Show More Response from Aaron Gingras of Lob [Editedit](https://www.g2.com/survey_responses/lob-review-10406579/official_response/edit) Thank you for sharing your feedback with us! We're glad to hear that you find Lob's platform easy to use for uploading content. We apologize for the inconvenience you experienced with bugs when sending mail. Our team is constantly working to improve our services and address any issues that may arise. If you encounter any further problems, please don't hesitate to reach out to us so we can assist you promptly: support@lob.com We appreciate your support and are grateful for the opportunity to enhance your mailing experience. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Alston H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alston H.") AH Alston H. Small-Business (50 or fewer emp.) 7/12/2024 "This is a great interface" 5/5 What do you like best about Lob? Lob has a great interface for postcards. Review collected by and hosted on G2.com. What do you dislike about Lob? Interface could use an update and quicker logins. Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? Lob has the best interface and EDDM Every Door Direct Mail interface that I have seen and interacted with. It has such a great presentation. Review collected by and hosted on G2.com. Show More Response from Aaron Gingras of Lob [Editedit](https://www.g2.com/survey_responses/lob-review-9887171/official_response/edit) Thank you for your feedback! We're thrilled to hear that you find our postcard interface great. We appreciate your input on areas for improvement, and we'll definitely take your suggestions into consideration for future updates. We're glad to hear that Lob has been beneficial for your EDDM needs. If you have any more suggestions or feedback, please feel free to reach out: support@lob.com We're here to help and ensure you have the best experience possible. Current UserValidated ReviewerSource: In-app ![Julie R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie R.") JR Julie R. Director of Customer Success Mid-Market (51-1000 emp.) 5/4/2023 "Lob: The Devil You Know is Better Than The Devil You Don't" 3/5 What do you like best about Lob? Lob can handle a high volume of mailings and check payments. Being able to automate this in our compliance business has been huge. Also appreciate their test environment that can be utilized to simulate campaigns and mailings. Review collected by and hosted on G2.com. What do you dislike about Lob? Lob support is unresponsive and not very helpful. Analytics leave a lot to be desired. Requests for information often go unresponded to. When they uncover issues, they do not proactively communicate them. Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? My business is required to mail compliance reports to various government agencies across the country. Without Lob, I'm not sure how we'd accomplish the task of sending thousands of reports to unique locations. It prevents us from having to manually complete these mailings and hand write checks. Review collected by and hosted on G2.com. Show More Response from Aaron Gingras of Lob [Editedit](https://www.g2.com/survey_responses/lob-review-8033687/official_response/edit) Thank you for sharing your experience with Lob. We're thrilled to hear that Lob has been instrumental in automating your compliance business's mailings and check payments. We appreciate your feedback regarding our support and analytics. We apologize for any inconvenience caused and will address these issues promptly. Your insights are invaluable as we strive to improve our services. We're glad Lob has been able to streamline your compliance report mailings and save you time and effort. If you have any specific concerns or need further assistance, please don't hesitate to reach out: support@lob.com We're here to help and ensure your experience with Lob is exceptional. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Rachel S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel S.") RS Rachel S. Product Manager Small-Business (50 or fewer emp.) 11/22/2022 "Fast & Efficient API Mail Sending" 5/5 What do you like best about Lob? We use the Lob API as a service for our customers to send postcards and letters to their marketing efforts. It's simple to work with and just what we needed for a robust B2B solution. The analytics helps us track piece-by-piece delivery to provide our users with a comprehensive log, and provide created, mailed, and delivered notifications. Review collected by and hosted on G2.com. What do you dislike about Lob? Not necessarily a dislike, but we would love more customizations for letters and envelopes to be more personalized. Lob does offer custom envelopes but the bulk order minimum doesn't suit our needs right now. Review collected by and hosted on G2.com. What problems is Lob solving and how is that benefiting you? As our product continues to grow and evolve Lob's API has made it very simple for us to adapt and provide a valuable service to our user base. We have a lot of dynamic control allowing us to quickly build as many templates as we need for our users to choose from. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Lob? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Lob ](https://www.g2.com/products/lob/discussions/new) ![Jessica C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jessica C.") JC Jessica Condupa • Last activity 13 days ago How does Lob help teams automate direct mail? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-does-lob-help-teams-automate-direct-mail) ![DaisyDebt T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "DaisyDebt T.") DT DaisyDebt Tvrdy • Last activity about 4 years ago I need to get tracking information 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/i-need-to-get-tracking-information) [ View all Discussions ](https://www.g2.com/products/lob/discuss) ## Pricing Options Pricing provided by Lob. ### DEVELOPER Free Per Month ### SMALL BUSINESS $260.00 Per Month ### GROWTH $550.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/lob/pricing) Lob Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_71e72e903ce2b163b005a6a329718281/postgrid-print-mail.png "Product Avatar Image") PostGrid Print & Mail 4.9/5(232) [ Compare Now ](https://www.g2.com/compare/lob-vs-postgrid-print-mail) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_06d24869f7bc0b6646467a3283865f7c/sendoso.png "Product Avatar Image") Sendoso 4.5/5(1,404) [ Compare Now ](https://www.g2.com/compare/lob-vs-sendoso) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e988939443d4dba4c7c261912ae3421d/alyce-by-sendoso.jpg "Product Avatar Image") Alyce by Sendoso 4.7/5(550) [ Compare Now ](https://www.g2.com/compare/alyce-by-sendoso-vs-lob) ##### ##### Lob Features Logistics Direct Mail Design CRM & Marketing Automation Integration Custom Batch Sizes Testing & Tracking Mailing List Management Dashboards & Reporting Management Reporting Functionality Address Verification Automation Cleansing [ View More Features ](https://www.g2.com/products/lob/features) ## Top-Rated Alternatives [ ![Sendoso](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sendoso") Sendoso 4.5/5(1,404) ](https://www.g2.com/products/sendoso/reviews) [ ![PostGrid Print & Mail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PostGrid Print & Mail") PostGrid Print & Mail 4.9/5(232) ](https://www.g2.com/products/postgrid-print-mail/reviews) [ ![Alyce by Sendoso](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alyce by Sendoso") Alyce by Sendoso 4.7/5(550) ](https://www.g2.com/products/alyce-by-sendoso/reviews) [ View All Alternatives ](https://www.g2.com/products/lob/competitors/alternatives) ##### Categories on G2 [Direct Mail Automation](https://www.g2.com/categories/direct-mail-automation)[Print Fulfillment Services](https://www.g2.com/categories/print-fulfillment-services)[Address Verification](https://www.g2.com/categories/address-verification) ##### Explore More [What platform offers the most detailed demographic mapping tools?](https://www.g2.com/discussions/what-platform-offers-the-most-detailed-demographic-mapping-tools)[What's the best mobile marketing platform with audience segmentation that genuinely improves engagement and retention rates?](https://www.g2.com/discussions/what-s-the-best-mobile-marketing-platform-with-audience-segmentation-that-genuinely-improves-engagement-and-retention-rates)[Which rebate management SaaS platforms have the best analytics and reporting for a finance team that needs to show leadership the actual ROI of their rebate program?](https://www.g2.com/discussions/which-rebate-management-saas-platforms-have-the-best-analytics-and-reporting-for-a-finance-team-that-needs-to-show-leadership-the-actual-roi-of-a-rebate-program) [Which encryption software integrates transparently with enterprise productivity suites like Microsoft 365 and Google Workspace?](https://www.g2.com/discussions/which-encryption-software-integrates-transparently-with-enterprise-productivity-suites-like-microsoft-365-and-google-workspace)[Teamcenter vs Aras Innovator for a manufacturer needing strong CAD integration and revision control: which is worth the implementation investment?](https://www.g2.com/discussions/teamcenter-vs-aras-innovator-for-a-manufacturer-needing-strong-cad-integration-and-revision-control-which-is-worth-the-implementation-investment)[Pros and Cons Details](https://www.g2.com/products/lob/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)