--- title: LiveRamp Reviews meta\_title: 'LiveRamp Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 114 reviews by the users' company size, role or industry to find out how LiveRamp works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 114 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ## Top-Rated Alternatives [ ![Hightouch](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hightouch") Hightouch 4.6/5(399) ](https://www.g2.com/products/hightouch/reviews) [ ![Tealium](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tealium") Tealium 4.3/5(479) ](https://www.g2.com/products/tealium-2026-07-21/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ View All Alternatives ](https://www.g2.com/products/liveramp/competitors/alternatives) # LiveRamp Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by LiveRamp but has limited features. Are you part of the LiveRamp team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the LiveRamp Data Collaboration Platform enables its customers to build enduring brand and business value by collaborating responsibly with data. * * * Seller [LiveRamp](https://www.g2.com/sellers/liveramp) Discussions [LiveRamp Community](https://www.g2.com/products/liveramp/discuss) Languages Supported English Solution Type All-in-One Overview by Chad Engel Show More ## Typical Contract Price Pricing provided by BetterCloud and others. $$k - $$k Per Year [Log in to unlock pricing](/auth/linkedin?return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fliveramp%2Freviews%3Fopen_modal_url%3D%252Fproducts%252Fliveramp%252Fwishlists%253Fhost_path%253D%25252Fproducts%25252Fliveramp%25252Freviews%2526source%253Dpdp_avatar) ## User Insights Average based on 114 real user reviews. Implementation Time 4 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 3/25/2026 "Reliable Interface, But Too Many Steps and Limited Reporting Visibility" 2.5/5 What do you like best about LiveRamp? Reliable interface and robust help center Review collected by and hosted on G2.com. What do you dislike about LiveRamp? Excessive procedural steps, limited visibility, lack of itemized reporting Review collected by and hosted on G2.com. What problems is LiveRamp solving and how is that benefiting you? Added ability to reach first party audiences Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Matt K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt K.") MK Matt K. Programmatic Marketing and Advertising Mid-Market (51-1000 emp.) 1/26/2023 "Reliable once it gets going but ramping up lists can be confusing and support is mostly transparent." 4/5 What do you like best about LiveRamp? Handles data well once files are processed. Review collected by and hosted on G2.com. What do you dislike about LiveRamp? Template requirements can be very confusing. Takes a long time to get updates on processing/final output. Review collected by and hosted on G2.com. What problems is LiveRamp solving and how is that benefiting you? CRM input for turnkey demand side platform. Review collected by and hosted on G2.com. Show More 1/27/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 2/21/2025 "Great software" 5/5 What do you like best about LiveRamp? Ease of use, easy to learn and reliable. Review collected by and hosted on G2.com. What do you dislike about LiveRamp? Sometimes takes a while to process data. Review collected by and hosted on G2.com. What problems is LiveRamp solving and how is that benefiting you? Exporting data to run ads to targeted audiences Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite on behalf of seller ![Joe L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe L.") JL Joe L. Mid-Market (51-1000 emp.) 2/28/2024 "LiveRamp Makes Data Intuitive" 4.5/5 What do you like best about LiveRamp? LiveRamp is an intuitive platform that makes it easy to build smart, addressable audiences for our clients. Their team is responsive and always willing to build custom audience solutions with us as well. Review collected by and hosted on G2.com. What do you dislike about LiveRamp? I'm looking forward to LiveRamp's continued growth in developing business areas, such as convergent TV. These areas are going to become even more important in the very near future as CTV gets closer to capturing 50% of the TV viewership in the US. Review collected by and hosted on G2.com. What problems is LiveRamp solving and how is that benefiting you? LiveRamp is allowing my strategy team to quickly and effectively build audiences for client campaigns with data that we trust. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Joseph C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joseph C.") JC Joseph C. Sr. Programmatic Revenue Specialist Mid-Market (51-1000 emp.) 2/26/2024 "Great Product - easy to use platform!" 5/5 What do you like best about LiveRamp? The platform is simple to navigate and has pre-built analytics tabs for quick insights and easy access to key metrics. Review collected by and hosted on G2.com. What do you dislike about LiveRamp? The platform almost always freezes and is very slow to load. Review collected by and hosted on G2.com. What problems is LiveRamp solving and how is that benefiting you? LiveRamp ATS connects our site inventory with several identity solutions across digital advertising, helping us to monetize at a greater rate. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Sean B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sean B.") SB Sean B. AVP Enterprise (\> 1000 emp.) 2/24/2024 "Necessary evil" 3.5/5 What do you like best about LiveRamp? LiveRamp usaully gets done what needs to be done and once you learn how to work with them, it begins to make sense. They have a scale that is unmatched and they know that and operate accordingly. Review collected by and hosted on G2.com. What do you dislike about LiveRamp? It is at times extremely frustrating to work with LiveRamp because of their process breakdowns. Everything is a ticket or a different group or a different contact. There are often times when I know more about LiveRamp than the reps on the call. Review collected by and hosted on G2.com. What problems is LiveRamp solving and how is that benefiting you? Primarily identity resolution between multiple entities and data transfer Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller JC Joseph C. Mid-Market (51-1000 emp.) 9/6/2023 "Joseph's LiveRamp Review" 4.5/5 What do you like best about LiveRamp? I like that LiveRamp has first party onboarding services as well as a 3rd Party Data Marketplace. Liveramp is the only business I trust with sensitive first party data handling. Review collected by and hosted on G2.com. What do you dislike about LiveRamp? I dislike that Liveramp relies on automated support agents for troubleshooting ongoing issues. I would prefer that my LiveRamp representative be more on the ball when it comes to helping resolve ongoing issues in platform. Review collected by and hosted on G2.com. What problems is LiveRamp solving and how is that benefiting you? LiveRamp is solving the problem of cookies going away. First party onboarding serivces allow for anonymous IDs to be created and mapped to users omn the open web which will continue to allow marketers to reach highly targetable audiences. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Megan T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Megan T.") MT Megan T. Small-Business (50 or fewer emp.) 2/28/2024 "Amazing Event- Thoughtful Sponsorship and Fun Adtech Event" 5/5 What do you like best about LiveRamp? The staff was incredibly helpful and I really liked the layout. The lounge rooms were perfect for grabbing a snack during the midday meetings and relaxing afterward. Review collected by and hosted on G2.com. What do you dislike about LiveRamp? The bathrooms needed a bit more maintenance on toilet paper. Review collected by and hosted on G2.com. What problems is LiveRamp solving and how is that benefiting you? Providing valuable insights that I would not have normally known. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 11/28/2023 "Good solution to activate audiences across platforms" 4/5 What do you like best about LiveRamp? LiveRamp is a great partner, equipping us to build custom audiences (job functions/seniorities at specific companies). We can then activate on these audiences across relevant ad platforms. The match rates of these audiences to platforms is improved thanks to their solution. Review collected by and hosted on G2.com. What do you dislike about LiveRamp? The audiences we build can become stale at times and need re-visiting. They also don't push to every ad platform that is desired. Review collected by and hosted on G2.com. What problems is LiveRamp solving and how is that benefiting you? Getting a relevant B2B audience created in a single place and then pushed out across ad platforms. This creates a needed consistency in who we are reaching. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jacob B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacob B.") JB Jacob B. Digital Media Manager Small-Business (50 or fewer emp.) 2/28/2024 "LiveRamp Review" 4.5/5 What do you like best about LiveRamp? Integration with a number of platforms and cutting edge technology to keep up with industry changes and innovation Review collected by and hosted on G2.com. What do you dislike about LiveRamp? Only downside I could imagine is minimums and subscription pricing that prevents SMBs from benefiting Review collected by and hosted on G2.com. What problems is LiveRamp solving and how is that benefiting you? 1 to 1 targeting of customers and prospects Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about LiveRamp? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about LiveRamp ](https://www.g2.com/products/liveramp/discussions/new) GU Guest User What are the benefits and drawbacks of using LiveRamp for data connectivity? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-liveramp-for-data-connectivity) GU Guest User What is LiveRamp used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/liveramp-what-is-liveramp-used-for) [ View all Discussions ](https://www.g2.com/products/liveramp/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 17 months ### Average Discount 7% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/liveramp/pricing) ## How much does LiveRamp cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 5 purchases. 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