Phil P.
PP
Phil P.
Co-founder, President
Small-Business (50 or fewer emp.)
"LiveRamp's provides the best tech for CRM onboarding & B2B advertising"
5/5
What do you like best about LiveRamp?

LiveRamp makes it easy to onboard offline CRM data, they have a business unit focused on providing B2B programmatic solutions, and they always deliver great customer support. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

I have no complaints! LiveRamp does a great job improving their products. Review collected by and hosted on G2.com.

Verified User in Banking
EB
Verified User in Banking
Enterprise (> 1000 emp.)
"Great idea/product, havent been able to utilize the way we would like"
3.5/5
What do you like best about LiveRamp?

idlink allows us to think big - we can imagine huge possibilities for how it can work to provide better targeting and analytics solutions for our company Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

we have been having a hard time internally being able to actually utilize the data. between storage issues and needing the right resources with the right analytics capabilities, its hard to capitilize on the product Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
EM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Finding a Common Currency"
4/5
What do you like best about LiveRamp?

A reliable identifier that is grounded in the well-established Abilitec and well on its way to providing the 'lingua Franca' that we need to reliably speak between programs and platforms. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

There have been some growing pains - from CustomerLink to now most of them have declined, biut we're looking forward to seeing it continue to matuer. Review collected by and hosted on G2.com.

Verified User in Telecommunications
AT
Verified User in Telecommunications
Enterprise (> 1000 emp.)
"Very happy with our Liveramp partnership"
4.5/5
What do you like best about LiveRamp?

Liveramp is always bringing us new ideas and integrations for a first-to-market opportunity. They prioritize our relationship so that we can be on the cutting edge of technology Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

They tend to try to always sell us something extra and are open to price negotiation on their core services Review collected by and hosted on G2.com.

Verified User in Newspapers
AN
Verified User in Newspapers
Enterprise (> 1000 emp.)
"Early stages, going well"
3.5/5
What do you like best about LiveRamp?

I really appreciate the variety and number of partners and ID spaces that we are able to access. The linking capabilities help us onboard 1 identity space and leverage the cross device matching to help improve social match rates. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

Cost is a concern, and it is very frustrating to not be able to quickly see and determine usage costs. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Data where you need it"
4/5
What do you like best about LiveRamp?

The ability for Live Ramp to marry our data sets to other providers easily Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

It takes a week to turn around data which is difficult for real time media buyers Review collected by and hosted on G2.com.

Verified User in Broadcast Media
IB
Verified User in Broadcast Media
Enterprise (> 1000 emp.)
"New user, thoughts on onboarding"
4.5/5
What do you like best about LiveRamp?

Responsive onboarding team. Knowledgble account rep that is helping us get more value out of Identity Link Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

Did not have the option for LR to pick up our customer data file from an SFTP, required a drop to their SFTP or an S3. Not a deal breaker but caused some delay - other vendors had this capability. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Good for quick matches"
3.5/5
What do you like best about LiveRamp?

Use this for quick very niche super hard to find matches. Can be a bit cumbersome at times depending on the audience you're trying to build. make sure you know what you're looking for before using or it may be not what you want. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

Seems big clunky and seems to take a while to master to get what you want. Review collected by and hosted on G2.com.

Verified User in Market Research
EM
Verified User in Market Research
Mid-Market (51-1000 emp.)
"From testing evaluation"
4/5
What do you like best about LiveRamp?

The ability to get data to enrich our exisiting profiles. Also the ability to monetize our data. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

we would like you to fire our pixel to do a match, not us matching with your cookie or hash. It is hard for us to fire a 3rd party cookie Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"IDLink is important"
3.5/5
What do you like best about LiveRamp?

Ability to link back to people base marketing database without using pii. we need this in order to connect owned and paid media channel impression across digital and non digital eco systems. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

The additional licensing cost and an environment to host and use the data in a meaningful way. The adoption rate across different internal teams and financial support. Review collected by and hosted on G2.com.