The CRM record to device match (B2C). Integrations with all major DSPs, DMPs, Social channels, and walled gardens. Ease of use of the Connect UI. Review collected by and hosted on G2.com.

Limited capabilities in APAC and LATAM. The B2B match rates range from 30-40% compared to B2C, which is over 70%. Review collected by and hosted on G2.com.

LIveramp offers lots of solutions like CRM onboarding, data store, etc. They are the only ones in market that I know of that let your clients upload CRM data without additional contracts with the client. They also have a great variety of profiles within their data store and their search tool works better than most DMP-type data stores I have used. Review collected by and hosted on G2.com.

Their products come with a high price tag and can be really manual. Processes are not always clear on how to push data to other DSPs and it requires a lot of emails back and forth. Review collected by and hosted on G2.com.

IDL allows us to ingest data from multiple sources and easily translate them into the IDs we need. Review collected by and hosted on G2.com.

We'd like more control over the confidence levels and the types of data to include in the translation process Review collected by and hosted on G2.com.

I like the ability that IdentityLink allows us to expand our reach based on additional devices connected to an individual. Review collected by and hosted on G2.com.

It would be interesting to explore how individuals who live in the same household are connected via IdentityLink Review collected by and hosted on G2.com.

How it allows other data partners to utilize this service to connect with real people Review collected by and hosted on G2.com.

I'm actually not solving for any particular issues, but this is beneficial to my Partners who use this service Review collected by and hosted on G2.com.

I like that IDLs are universal and we're able to connect to most data partners via this IDL, which our infrastructure is based on Review collected by and hosted on G2.com.

I wish the OTT solution was already viable. Review collected by and hosted on G2.com.

Syncing with LiveRamp allows us to increase potential supply for advertising Review collected by and hosted on G2.com.

There are questions about what happens with the data once integrated, which have been complicated to answer. Review collected by and hosted on G2.com.

Identity link is fairly easy to use once you understand the basics of the functionality. Review collected by and hosted on G2.com.

It does require some training as it is not an intuitive UI in some aspects. Review collected by and hosted on G2.com.

our tech team uses idl for mutual clients. idl gives more attributes vs a regular sync Review collected by and hosted on G2.com.

Tech teams amount of integration time. New process and unfamiliar product needs lead time and clear guidelines to implement for a first time user. Review collected by and hosted on G2.com.

It is a widely used and implemented product making our lives much easier dealing with 1st, 2nd, and 3rd party data. Review collected by and hosted on G2.com.

Match rates and lack of transparency in the matching process. Review collected by and hosted on G2.com.