# Best Data Clean Room Software

*By [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller)*


Data clean room software is used for privacy-compliant, sensitive data collaboration. These tools enable data collaboration without data sharing. Data clean room software joins sensitive datasets for analysis and controls what happens to that data, by whom, and what results each party can extract from this analysis. All this is done without revealing sensitive source data from the underlying datasets, thus preventing data leakage. Businesses use this software to collaborate with other parties, often to augment insights from their first-party data. The most common use case is for sharing customer data sets to find overlaps for co-marketing and other advertising purposes, although the technology can be used for any sensitive data collaboration needs.

Some data clean room technologies are platform and use-case specific, while others allow external partners to collaborate. These tools often differ in where the data is processed, with some solutions enabling analysis by connecting to the data where it resides, while others provide a neutral centralized location to upload data for analysis.

To qualify for inclusion in the Data Clean Room category, a product must:

- Provide secure, privacy-compliant data collaboration functionality using confidential computing methods such as secure multi-party computation






## G2 Grid® for Data Clean Room Software
![G2 Grid® for Data Clean Room Software plotting products by satisfaction and market presence](https://www.g2.com/categories/data-clean-room/grids.png?focus%5B%5D=10938&focus%5B%5D=6073&focus%5B%5D=1213038&focus%5B%5D=88125&focus%5B%5D=18196&focus%5B%5D=1393260&focus%5B%5D=167889&focus%5B%5D=1213041)
Highlighted products: Snowflake, Google Cloud BigQuery, Amazon Marketing Cloud, Crossbeam, AppsFlyer, Adobe Real-Time CDP, Decentriq, and Google Ads Data Hub.
Underlying data: [Grid® JSON](https://www.g2.com/categories/data-clean-room/grids.json?focus%5B%5D=snowflake&focus%5B%5D=google-cloud-bigquery&focus%5B%5D=amazon-marketing-cloud&focus%5B%5D=crossbeam&focus%5B%5D=appsflyer&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=decentriq-decentriq&focus%5B%5D=google-ads-data-hub)


## How Many Data Clean Room Software Products Does G2 Track?
**Total Products under this Category:** 26

### Category Stats (Jul 2026)
- **Average Rating**: 4.48/5 The average rating of products in this category, based on all submitted ratings

*Last updated: July 15, 2026*


## How Does G2 Rank Data Clean Room Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,900+ Authentic Reviews
- 26+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Data Clean Room Software Is Best for Your Use Case?

- **Leader:** [Snowflake](https://www.g2.com/products/snowflake/reviews)
- **Highest Performer:** [Crossbeam](https://www.g2.com/products/crossbeam/reviews)
- **Easiest to Use:** [Crossbeam](https://www.g2.com/products/crossbeam/reviews)
- **Top Trending:** [Crossbeam](https://www.g2.com/products/crossbeam/reviews)
- **Best Free Software:** [Crossbeam](https://www.g2.com/products/crossbeam/reviews)


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---

## What Are the Top-Rated Data Clean Room Software Products in 2026?
### 1. [Snowflake](https://www.g2.com/products/snowflake/reviews)
Snowflake makes enterprise AI easy, efficient and trusted. Thousands of companies around the globe, including hundreds of the world’s largest, use Snowflake’s AI Data Cloud to share data, build applications, and power their business with AI. The era of enterprise AI is here. Learn more at snowflake.com (NYSE: SNOW).


**Average Rating:** 4.5/5.0
**Total Reviews:** 707
**How Do G2 Users Rate Snowflake?**

- **Ease of Admin:** 8.7/10 (Category avg: 8.6/10)
- **Centralized Computation:** 9.3/10 (Category avg: 8.9/10)
- **Localized computation:** 9.0/10 (Category avg: 8.4/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.8/10)

**Who Is the Company Behind Snowflake?**

- **Seller:** [Snowflake, Inc.](https://www.g2.com/sellers/snowflake-inc)
- **Company Website:** https://www.snowflake.com
- **Year Founded:** 2012
- **HQ Location:** 135 Constitution Drive, Menlo Park CA
- **Twitter:** @SnowflakeDB (278 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/snowflake-computing/ (11,308 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Data Engineer, Data Analyst
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 45% Mid-Market, 43% Enterprise


#### What Are Snowflake's Pros and Cons?

**Pros:**

- Ease of Use (183 reviews)
- Features (118 reviews)
- Data Management (108 reviews)
- Scalability (99 reviews)
- Performance (90 reviews)

**Cons:**

- Expensive (91 reviews)
- Feature Limitations (54 reviews)
- Cost (44 reviews)
- Cost Management (44 reviews)
- Limited Features (42 reviews)


### What Do G2 Reviewers Say About Snowflake?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Snowflake, finding it fast and effective for data sharing and analytics.
- Users value the **reliable features** of Snowflake, enjoying its intuitive interface and seamless data integration for analytics.
- Users find Snowflake's **data management capabilities** excellent for efficiently aggregating and querying across multiple datasets.
- Users admire the **seamless scalability** of Snowflake, effortlessly accommodating work demands and ensuring optimal performance.
- Users appreciate the **fast data analysis** of Snowflake, enabling quick insights without infrastructure worries.

**Cons:**

- Users find Snowflake's **high costs** burdensome, especially for small businesses with limited budgets.
- Users find **feature limitations** in Snowflake, such as lack of code blocks and challenge in permissions management.
- Users find that **cost management** requires discipline, as unexpected charges can accumulate quickly without careful monitoring.
- Users find the **cost structure difficult to optimize** , leading to unexpectedly high initial expenses during implementation.
- Users find Snowflake's **limited features** in dynamic scripts and monitoring hinder flexibility and usability.

#### What Are Recent G2 Reviews of Snowflake?

**"[Easy, Efficient Data Extraction with Clear Database Insights](https://www.g2.com/survey_responses/snowflake-review-12884116)"**

**Rating:** 4.5/5.0 stars
*— Pankaj K.*

[Read full review](https://www.g2.com/survey_responses/snowflake-review-12884116)

---

**"[Snowflake Simplifies Data Management at Scale](https://www.g2.com/survey_responses/snowflake-review-12898129)"**

**Rating:** 4.0/5.0 stars
*— Harshil A.*

[Read full review](https://www.g2.com/survey_responses/snowflake-review-12898129)

---


#### What Are G2 Users Discussing About Snowflake?

- [What is Snowflake used for?](https://www.g2.com/discussions/what-is-snowflake-used-for) - 2 comments, 1 upvote

### 2. [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews)
BigQuery is a fully managed, AI-ready data analytics platform that helps you maximize value from your data and is designed to be multi-engine, multi-format, and multi-cloud. Store 10 GiB of data and run up to 1 TiB of queries for free per month.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1,144
**How Do G2 Users Rate Google Cloud BigQuery?**

- **Ease of Admin:** 8.5/10 (Category avg: 8.6/10)
- **Centralized Computation:** 8.6/10 (Category avg: 8.9/10)
- **Localized computation:** 8.1/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.7/10 (Category avg: 8.8/10)

**Who Is the Company Behind Google Cloud BigQuery?**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,899,995 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Who Uses This Product?**
- **Who Uses This:** Data Engineer, Data Analyst
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 38% Enterprise, 35% Mid-Market


#### What Are Google Cloud BigQuery's Pros and Cons?

**Pros:**

- Ease of Use (129 reviews)
- Speed (126 reviews)
- Integrations (110 reviews)
- Fast Querying (105 reviews)
- Query Efficiency (100 reviews)

**Cons:**

- Expensive (112 reviews)
- Query Issues (65 reviews)
- Cost Management (52 reviews)
- Cost Issues (51 reviews)
- Learning Curve (49 reviews)


### What Do G2 Reviewers Say About Google Cloud BigQuery?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Google Cloud BigQuery, enabling quick analysis of massive datasets without hassle.
- Users appreciate the **exceptional speed** of BigQuery, allowing for quick processing of large datasets seamlessly.
- Users love the **easy integration** with Google Cloud services, enabling smooth data analysis and management.
- Users appreciate the **fast querying capabilities** of Google Cloud BigQuery, allowing effortless analysis of massive datasets.
- Users appreciate the **query efficiency** of BigQuery, effortlessly processing complex queries on massive datasets with speed.

**Cons:**

- Users find the **costs can escalate quickly** with Google Cloud BigQuery, requiring careful query optimization to manage expenses.
- Users struggle with **query issues** in BigQuery, facing rising costs and challenges in query optimization and troubleshooting.
- Users find **cost management challenging** with Google Cloud BigQuery due to unpredictable pricing and incidents of unexpected charges.
- Users experience **cost issues** with Google Cloud BigQuery, struggling with unexpected high bills and limited pricing visibility.
- Users find the **steep learning curve** of Google Cloud BigQuery challenging, particularly for advanced features and optimization techniques.

#### What Are Recent G2 Reviews of Google Cloud BigQuery?

**"[Easy-to-Use Cloud Tool with Shareable, Saved Queries](https://www.g2.com/survey_responses/google-cloud-bigquery-review-12958418)"**

**Rating:** 4.0/5.0 stars
*— Reetika  P.*

[Read full review](https://www.g2.com/survey_responses/google-cloud-bigquery-review-12958418)

---

**"[Scalable, Secure BigQuery That Connects Seamlessly Across Services](https://www.g2.com/survey_responses/google-cloud-bigquery-review-12638747)"**

**Rating:** 5.0/5.0 stars
*— Aayush M.*

[Read full review](https://www.g2.com/survey_responses/google-cloud-bigquery-review-12638747)

---


#### What Are G2 Users Discussing About Google Cloud BigQuery?

- [Is Big Query free?](https://www.g2.com/discussions/is-big-query-free) - 3 comments, 1 upvote
- [Is BigQuery part of Google Cloud Platform?](https://www.g2.com/discussions/is-bigquery-part-of-google-cloud-platform) - 2 comments, 2 upvotes
- [What is Google BigQuery based on?](https://www.g2.com/discussions/what-is-google-bigquery-based-on) - 1 comment
- [What is Google BigQuery used for?](https://www.g2.com/discussions/what-is-google-bigquery-used-for) - 1 comment

### 3. [Amazon Marketing Cloud](https://www.g2.com/products/amazon-marketing-cloud/reviews)
Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.


**Average Rating:** 4.4/5.0
**Total Reviews:** 74
**How Do G2 Users Rate Amazon Marketing Cloud?**

- **Ease of Admin:** 8.7/10 (Category avg: 8.6/10)
- **Centralized Computation:** 8.5/10 (Category avg: 8.9/10)
- **Localized computation:** 8.4/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.7/10 (Category avg: 8.8/10)

**Who Is the Company Behind Amazon Marketing Cloud?**

- **Seller:** [Amazon](https://www.g2.com/sellers/amazon)
- **Year Founded:** 1994
- **HQ Location:** Seattle, WA
- **Twitter:** @amazon (5,898,422 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1586/ (765,691 employees on LinkedIn®)
- **Ownership:** AMZN

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 43% Mid-Market, 41% Small-Business



#### What Are Recent G2 Reviews of Amazon Marketing Cloud?

**"[Powerful Customer Journey Insights with a Steep Learning Curve](https://www.g2.com/survey_responses/amazon-marketing-cloud-review-12803575)"**

**Rating:** 4.0/5.0 stars
*— Sivaguru Jeganatharaja J.*

[Read full review](https://www.g2.com/survey_responses/amazon-marketing-cloud-review-12803575)

---

**"[Benefits of Amazon Marketing Cloud](https://www.g2.com/survey_responses/amazon-marketing-cloud-review-12783325)"**

**Rating:** 4.0/5.0 stars
*— Guillermo M.*

[Read full review](https://www.g2.com/survey_responses/amazon-marketing-cloud-review-12783325)

---



### 4. [Crossbeam](https://www.g2.com/products/crossbeam/reviews)
Crossbeam is the Ecosystem Revenue Platform that empowers go-to-market teams to securely share and access unique ecosystem insights from your partners' CRMs to uncover new opportunities, target the right accounts, and achieve your revenue goals. Connect with 30,000+ companies on the Crossbeam Network and identify the fastest path to revenue with Ecosystem Intelligence, recommended plays for your revenue team, and warm intros and co-selling with your partners.


**Average Rating:** 4.8/5.0
**Total Reviews:** 405
**How Do G2 Users Rate Crossbeam?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Centralized Computation:** 9.2/10 (Category avg: 8.9/10)
- **Localized computation:** 8.3/10 (Category avg: 8.4/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.8/10)

**Who Is the Company Behind Crossbeam?**

- **Seller:** [Crossbeam](https://www.g2.com/sellers/crossbeam)
- **Year Founded:** 2018
- **HQ Location:** Philadelphia, Pennsylvania
- **Twitter:** @Crossbeam (1,348 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/11765969/ (194 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Partnerships Manager, Head of Partnerships
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 61% Mid-Market, 22% Enterprise


#### What Are Crossbeam's Pros and Cons?

**Pros:**

- Partnerships Management (92 reviews)
- Partnerships (91 reviews)
- Ease of Use (89 reviews)
- Data Sharing (68 reviews)
- Account Mapping (61 reviews)

**Cons:**

- Data Accessibility (20 reviews)
- Partnership Issues (20 reviews)
- Data Management (19 reviews)
- CRM Integration Issues (17 reviews)
- UX Improvement (17 reviews)


### What Do G2 Reviewers Say About Crossbeam?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **effective partnerships management** of Crossbeam, which accelerates business wins and simplifies collaboration.
- Users value the **effective partnerships** fostered by Crossbeam, enhancing business opportunities and relationship-building with key stakeholders.
- Users find Crossbeam's **ease of use** impressive, appreciating its intuitive design and efficient setup process.
- Users find **data sharing capabilities** in Crossbeam invaluable for effective partnership strategies and lead generation.
- Users value the **efficiency of account mapping** with Crossbeam, saving time and enhancing collaboration with partners.

**Cons:**

- Users find **data accessibility challenging** , struggling with connection searches and limited export capabilities in Crossbeam.
- Users report **partnership issues** due to unclear roles and inconsistent categorization, complicating collaboration and communication.
- Users find **data management limitations** frustrating, including restricted editing options and challenges with data cleanliness.
- Users face **CRM integration issues** with Crossbeam, leading to difficulties in visibility and connectivity between systems.
- Users note that **UI improvement is needed** for better intuitiveness and flexibility in Crossbeam's reporting functionalities.

#### What Are Recent G2 Reviews of Crossbeam?

**"[Crossbeam: The Engine for Ecosystem-Led Growth](https://www.g2.com/survey_responses/crossbeam-review-13024049)"**

**Rating:** 5.0/5.0 stars
*— Ken  W.*

[Read full review](https://www.g2.com/survey_responses/crossbeam-review-13024049)

---

**"[Crossbeam Makes Partner Collaboration Actionable with Clear Account Overlaps](https://www.g2.com/survey_responses/crossbeam-review-12953051)"**

**Rating:** 5.0/5.0 stars
*— Mohamed B.*

[Read full review](https://www.g2.com/survey_responses/crossbeam-review-12953051)

---


#### What Are G2 Users Discussing About Crossbeam?

- [Where is crossbeam located?](https://www.g2.com/discussions/where-is-crossbeam-located) - 1 comment
- [What is partner sourced revenue?](https://www.g2.com/discussions/what-is-partner-sourced-revenue) - 1 comment
- [Is Crossbeam legit?](https://www.g2.com/discussions/is-crossbeam-legit) - 2 comments
- [What does Crossbeam do?](https://www.g2.com/discussions/what-does-crossbeam-do) - 1 comment

### 5. [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)
AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.


**Average Rating:** 4.5/5.0
**Total Reviews:** 759
**How Do G2 Users Rate AppsFlyer?**

- **Ease of Admin:** 8.4/10 (Category avg: 8.6/10)
- **Centralized Computation:** 8.8/10 (Category avg: 8.9/10)
- **Localized computation:** 9.0/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.8/10)

**Who Is the Company Behind AppsFlyer?**

- **Seller:** [AppsFlyer](https://www.g2.com/sellers/appsflyer)
- **Company Website:** https://www.appsflyer.com
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppsFlyer (12,781 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2233984/ (1,537 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 42% Mid-Market, 31% Small-Business


#### What Are AppsFlyer's Pros and Cons?

**Pros:**

- Analytics (25 reviews)
- Features (24 reviews)
- Ease of Use (21 reviews)
- Insights (21 reviews)
- Attribution (15 reviews)

**Cons:**

- Expensive (16 reviews)
- Data Inaccuracy (11 reviews)
- Pricing Issues (9 reviews)
- Data Management Issues (7 reviews)
- Expensive Pricing (7 reviews)


### What Do G2 Reviewers Say About AppsFlyer?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **comprehensive analytics** of AppsFlyer, facilitating accurate measurement and understanding of customer journeys.
- Users value the **comprehensive features** of AppsFlyer, enabling effective measurement, audience creation, and seamless integration.
- Users value the **simplicity and ease of use** in AppsFlyer's clean UI for enhanced campaign management.
- Users praise the **accurate cross-channel attribution** of AppsFlyer, leading to remarkable insights and informed decision-making.
- Users value the **accurate cross-channel attribution** of AppsFlyer, enhancing decision-making and ROI measurement in FinTech.

**Cons:**

- Users find the **pricing of AppsFlyer excessively high** , complicating the decision-making process against competitors.
- Users report **data inaccuracy** with AppsFlyer, including inflated installs and unreliable performance tracking.
- Users criticize the **high pricing** of AppsFlyer, especially for smaller teams, leading to dissatisfaction and distrust.
- Users report serious **data management issues** , including inaccurate stats and limited download capabilities, undermining trust in the platform.
- Users criticize the **expensive pricing** of AppsFlyer, making it challenging for startups and smaller teams to afford.

#### What Are Recent G2 Reviews of AppsFlyer?

**"[All Attribution Data in One Place with Reliable Integrations and Strong Fraud Detection](https://www.g2.com/survey_responses/appsflyer-review-12950315)"**

**Rating:** 4.5/5.0 stars
*— Екатерина .*

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12950315)

---

**"[Powerful Attribution and In-Depth Analytics for Advanced Measurement](https://www.g2.com/survey_responses/appsflyer-review-12953940)"**

**Rating:** 4.5/5.0 stars
*— Наталья .*

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12953940)

---


#### What Are G2 Users Discussing About AppsFlyer?

- [What is AppsFlyer used for?](https://www.g2.com/discussions/appsflyer-what-is-appsflyer-used-for) - 1 upvote
- [What does AppsFlyer do?](https://www.g2.com/discussions/what-does-appsflyer-do)
- [What is AppsFlyer OneLink?](https://www.g2.com/discussions/what-is-appsflyer-onelink)
- [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) - 2 comments
- [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) - 3 comments, 1 upvote

### 6. [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews)
Real-Time CDP is a single system for enterprises to manage person and account profiles that can be activated across the customer lifecycle. Real-time CDP is built with data governance and privacy at the center so your enterprise can build customer trust through responsible management and protection of customer data across your enterprise. Features include: - Actionable unified profiles: Unify and normalize known and pseudonymous customer data from all online and offline sources to create real-time, actionable B2B and B2C customer profiles. Ensure enterprise systems and teams use consistent data to understand customers across their devices, improving engagement and streaming data for real-time insights and faster time to market - Audience management for enterprise: End-to-end audience management allows you to enrich and segment unified profiles in real time with AI-powered insights to create complete audiences for targeted and relevant campaigns. Boost efficiency with prebuilt workflows that understand data sources and activate them downstream. Find new customers and respond quickly to changing behaviors with look-alike audiences and propensity scoring. Centrally manage audiences, including those built in other applications, and augment them with profiles federated from AWS Redshift, Azure Synapse, Databricks, Google BigQuery, and Snowflake. - Customer acquisition in a cookieless era: Boost marketing effectiveness across the funnel with data-rich audiences. Retain scale by associating durable identifiers with customer profiles. Securely collaborate on first-party data and audiences with trusted partners. Reach your audience with advertising-focused integrations that don’t rely on outdated identifiers. - Data governance and privacy: Data governance tools for the enterprise allow you to manage customer data across all business lines from a centralized platform. Stay compliant with transparent tools for consent collection, data labeling, policy creation, and data usage enforcement. Prevent activation of sensitive data and manage consumer data requests with both an API and user-friendly interface. View data sources and policies before activating audiences - Activation: Deliver relevant and real-time customer experiences across channels by activating B2C and B2B audiences in real time on Adobe and non-Adobe marketing applications. Deliver targeted customer experiences and in-the-moment personalization. Strengthen cross-channel campaigns by activating both known and unknown data. Orchestrate customer journeys on an easy-to-use canvas, leveraging partner data, use-case playbooks, and an AI Assistant for better audience activation. Deliver relevant and real-time customer experiences across channels by activating B2C and B2B audiences in real time on Adobe and non-Adobe marketing applications. Deliver targeted customer experiences and in-the-moment personalization. Strengthen cross-channel campaigns by activating both known and unknown data. Orchestrate customer journeys on an easy-to-use canvas, leveraging partner data, use-case playbooks, and an AI Assistant for better audience activation.


**Average Rating:** 4.1/5.0
**Total Reviews:** 178
**How Do G2 Users Rate Adobe Real-Time CDP?**

- **Ease of Admin:** 7.4/10 (Category avg: 8.6/10)
- **Centralized Computation:** 7.3/10 (Category avg: 8.9/10)
- **Localized computation:** 8.0/10 (Category avg: 8.4/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.8/10)

**Who Is the Company Behind Adobe Real-Time CDP?**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** https://adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (956,842 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Financial Services, Computer Software
- **Company Size:** 33% Enterprise, 31% Small-Business


#### What Are Adobe Real-Time CDP's Pros and Cons?

**Pros:**

- Ease of Use (68 reviews)
- Personalization (65 reviews)
- Data Management (62 reviews)
- Data Insights (44 reviews)
- Integrations (41 reviews)

**Cons:**

- Learning Curve (70 reviews)
- Complex Setup (50 reviews)
- Difficult Setup (43 reviews)
- Expensive (39 reviews)
- Steep Learning Curve (30 reviews)


### What Do G2 Reviewers Say About Adobe Real-Time CDP?
*AI-generated summary from verified user reviews*

**Pros:**

- Users admire the **ease of use** of Adobe Real-Time CDP, simplifying setup and enhancing workflow efficiency effectively.
- Users value the **real-time personalization** of Adobe Real-Time CDP, enhancing customer engagement and retention strategies effectively.
- Users appreciate the **centralized data management** of Adobe Real-Time CDP, enabling efficient insights and real-time decision making.
- Users appreciate the **real-time data insights** from Adobe Real-Time CDP, enabling quick, informed decisions for marketing strategies.
- Users value the **seamless integrations** of Adobe Real-Time CDP with other Adobe products, enhancing data connectivity and efficiency.

**Cons:**

- Users find the **steep learning curve** of Adobe Real-Time CDP challenging, especially for non-technical individuals.
- Users find the **complex setup** of Adobe Real-Time CDP challenging and time-consuming, complicating daily usage and navigation.
- Users face a **difficult setup** with Adobe Real-Time CDP, requiring extensive configuration for effective integration and use.
- Users find the **high cost** of Adobe Real-Time CDP to be a significant barrier for smaller businesses.
- Users highlight a **steep learning curve** , making initial setup and integration challenging for new users.

#### What Are Recent G2 Reviews of Adobe Real-Time CDP?

**"[Powerful Micro-Targeting and Unified Customer Profiles](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239)"**

**Rating:** 4.5/5.0 stars
*— Philip H.*

[Read full review](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239)

---

**"[A Centralized Customer Profile Platform for Real-Time Personalization](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12332816)"**

**Rating:** 4.0/5.0 stars
*— Dharamveer p.*

[Read full review](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12332816)

---



### 7. [Decentriq](https://www.g2.com/products/decentriq-decentriq/reviews)
Decentriq is a data collaboration platform where secure, technology-enforced data clean rooms unlock the value of sensitive data while ensuring full compliance and privacy.


**Average Rating:** 4.5/5.0
**Total Reviews:** 14
**How Do G2 Users Rate Decentriq?**

- **Ease of Admin:** 9.7/10 (Category avg: 8.6/10)
- **Centralized Computation:** 9.4/10 (Category avg: 8.9/10)
- **Localized computation:** 5.4/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.8/10)

**Who Is the Company Behind Decentriq?**

- **Seller:** [Decentriq](https://www.g2.com/sellers/decentriq)
- **Year Founded:** 2019
- **HQ Location:** Zürich, CH
- **LinkedIn® Page:** https://www.linkedin.com/company/decentriq/ (27 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 50% Enterprise, 29% Mid-Market


#### What Are Decentriq's Pros and Cons?

**Pros:**

- Customer Support (6 reviews)
- Ease of Use (5 reviews)
- User Interface (4 reviews)
- Advertising Strategy (2 reviews)
- Easy Setup (2 reviews)

**Cons:**

- Complexity Issues (1 reviews)
- Data Inaccuracy (1 reviews)
- Data Integration (1 reviews)
- Difficult Navigation (1 reviews)
- Key Recovery (1 reviews)


### What Do G2 Reviewers Say About Decentriq?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **responsive and proactive customer support** of Decentriq, enhancing collaboration and overall experience.
- Users highlight the **intuitive interface** and supportive team, making Decentriq easy and enjoyable to use.
- Users appreciate the **clear and intuitive user interface** of Decentriq, enhancing their overall experience and productivity.
- Users value Decentriq's **exceptional collaboration and responsiveness** , enhancing their advertising strategy and overall experience.
- Users value the **easy setup** of Decentriq, enabling quick integration and a smooth onboarding experience.

**Cons:**

- Users find some of the **process guided UI flows cumbersome** , which impacts their overall experience with Decentriq.
- Users report **data inaccuracy issues** due to limitations in sharing and automating data across different domains.
- Users face **limitations in data sharing** and lack of automation, affecting flexibility and usability with different organizations.
- Users find that the **difficult navigation** due to constant changes complicates their experience with Decentriq.
- Users report **limitations in data sharing** across domains, making collaboration less efficient and more complex.

#### What Are Recent G2 Reviews of Decentriq?

**"[Privacy-Preserving Data Collaboration](https://www.g2.com/survey_responses/decentriq-review-13110541)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Banking*

[Read full review](https://www.g2.com/survey_responses/decentriq-review-13110541)

---

**"[Decentriq: Flexible, High-Security Clean Room with Strong Customer Service](https://www.g2.com/survey_responses/decentriq-review-13085872)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/decentriq-review-13085872)

---



### 8. [Google Ads Data Hub](https://www.g2.com/products/google-ads-data-hub/reviews)
Tailor your marketing measurement approach to your unique business needs. Ads Data Hub enables customized analysis that aligns with your specific business objectives, while respecting user privacy and upholding Google’s high standards of data security.


**Average Rating:** 4.4/5.0
**Total Reviews:** 44
**How Do G2 Users Rate Google Ads Data Hub?**

- **Ease of Admin:** 9.0/10 (Category avg: 8.6/10)
- **Centralized Computation:** 8.3/10 (Category avg: 8.9/10)
- **Localized computation:** 8.2/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.0/10 (Category avg: 8.8/10)

**Who Is the Company Behind Google Ads Data Hub?**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,899,995 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 56% Small-Business, 40% Mid-Market


#### What Are Google Ads Data Hub's Pros and Cons?

**Pros:**

- Attribution Management (1 reviews)
- Privacy (1 reviews)
- Secure Sharing (1 reviews)

**Cons:**

- Data Accessibility (1 reviews)
- Slow Performance (1 reviews)
- SQL Functionality Issues (1 reviews)
- Technical Expertise (1 reviews)


### What Do G2 Reviewers Say About Google Ads Data Hub?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **privacy-focused attribution management** in Ads Data Hub, allowing secure data integration for optimized campaigns.
- Users value the **strong privacy features** of Google Ads Data Hub, enabling secure data integration without compromising user information.
- Users value the **secure sharing** capabilities of Google Ads Data Hub, enabling privacy-focused data integration for effective campaign optimization.

**Cons:**

- Users express frustration with **strict privacy filtering** limiting data access and requiring advanced SQL skills for insights.
- Users face **slow performance** with Google Ads Data Hub, struggling for timely insights and complex queries.
- Users face challenges with **SQL functionality issues** due to strict privacy filtering and a need for advanced SQL skills.
- Users express frustration with the **technical expertise requirement** for Google Ads Data Hub, needing strong SQL skills for insights.

#### What Are Recent G2 Reviews of Google Ads Data Hub?

**"[Privacy First Tool and Good Ads Eco System](https://www.g2.com/survey_responses/google-ads-data-hub-review-8906458)"**

**Rating:** 4.0/5.0 stars
*— Preatheep S.*

[Read full review](https://www.g2.com/survey_responses/google-ads-data-hub-review-8906458)

---

**"[Unmatched Privacy and Granular Attribution for YouTube Campaigns](https://www.g2.com/survey_responses/google-ads-data-hub-review-12094212)"**

**Rating:** 4.5/5.0 stars
*— nicolas c.*

[Read full review](https://www.g2.com/survey_responses/google-ads-data-hub-review-12094212)

---



### 9. [LiveRamp](https://www.g2.com/products/liveramp/reviews)
LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the LiveRamp Data Collaboration Platform enables its customers to build enduring brand and business value by collaborating responsibly with data.


**Average Rating:** 4.2/5.0
**Total Reviews:** 102
**How Do G2 Users Rate LiveRamp?**

- **Ease of Admin:** 7.8/10 (Category avg: 8.6/10)
- **Centralized Computation:** 7.5/10 (Category avg: 8.9/10)
- **Ease of Use:** 7.9/10 (Category avg: 8.8/10)

**Who Is the Company Behind LiveRamp?**

- **Seller:** [LiveRamp](https://www.g2.com/sellers/liveramp)
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @LiveRamp (6,443 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2241197/ (1,542 employees on LinkedIn®)
- **Ownership:** NYSE: RAMP

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 48% Enterprise, 32% Mid-Market


#### What Are LiveRamp's Pros and Cons?

**Pros:**

- Ease of Use (14 reviews)
- Platform Integration (11 reviews)
- Audience Activation (8 reviews)
- Data Management (7 reviews)
- Channel Management (5 reviews)

**Cons:**

- Difficult Learning (6 reviews)
- Expensive (6 reviews)
- Poor Customer Support (5 reviews)
- Learning Curve (4 reviews)
- Long Waiting Times (4 reviews)


### What Do G2 Reviewers Say About LiveRamp?
*AI-generated summary from verified user reviews*

**Pros:**

- Users highlight the **ease of use** of LiveRamp's platform, making data management and navigation effortless.
- Users value the **easy platform integration** of LiveRamp, enabling seamless data use across multiple channels and platforms.
- Users value the **effective audience activation** capabilities of LiveRamp, enhancing targeted marketing across various channels.
- Users praise LiveRamp for its **robust and reliable data management** , ensuring secure access and trust in analytics.
- Users value the **efficient channel management** of LiveRamp, facilitating seamless data connectivity for effective marketing strategies.

**Cons:**

- Users find LiveRamp's **difficult learning curve** challenging, especially during onboarding and setting up identity matching.
- Users express concerns over the **expensive costs** associated with LiveRamp, notably needing additional purchases for basic functions.
- Users find the **poor customer support** of LiveRamp frustrating, often receiving incomplete help and relying on automated agents.
- Users find the **learning curve for LiveRamp steep** , making setup and activation complex and time-consuming.
- Users find the **long waiting times** frustrating, as getting updates and answers can be time-consuming and complex.

#### What Are Recent G2 Reviews of LiveRamp?

**"[Reliable once it gets going but ramping up lists can be confusing and support is mostly transparent.](https://www.g2.com/survey_responses/liveramp-review-7640549)"**

**Rating:** 4.0/5.0 stars
*— Matt K.*

[Read full review](https://www.g2.com/survey_responses/liveramp-review-7640549)

---

**"[Great software](https://www.g2.com/survey_responses/liveramp-review-10873691)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Information Technology and Services*

[Read full review](https://www.g2.com/survey_responses/liveramp-review-10873691)

---


#### What Are G2 Users Discussing About LiveRamp?

- [What are the benefits and drawbacks of using LiveRamp for data connectivity?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-liveramp-for-data-connectivity)
- [What is LiveRamp used for?](https://www.g2.com/discussions/liveramp-what-is-liveramp-used-for)
- [What is LiveRamp connect?](https://www.g2.com/discussions/what-is-liveramp-connect)
- [Is LiveRamp a DMP or DSP?](https://www.g2.com/discussions/is-liveramp-a-dmp-or-dsp)
- [Who uses LiveRamp?](https://www.g2.com/discussions/who-uses-liveramp)

### 10. [PartnerTap](https://www.g2.com/products/partnertap/reviews)
PartnerTap is the leading partner ecosystem orchestration and co-selling solution for the enterprise. Our software identifies all the potential new logo and expansion opportunities with each partner, then makes it easy to orchestrate data-driven sales plays, through-channel plays, co-sell plays, and P2P plays with automated workflows. PartnerTap data can be pushed instantly back into your CRM with 100% native integrations, no third-party tools required. 100% 5-star reviews on the Salesforce AppExchange and Hubspot Marketplace.


**Average Rating:** 4.7/5.0
**Total Reviews:** 205
**How Do G2 Users Rate PartnerTap?**

- **Ease of Admin:** 9.1/10 (Category avg: 8.6/10)
- **Centralized Computation:** 8.3/10 (Category avg: 8.9/10)
- **Localized computation:** 8.3/10 (Category avg: 8.4/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.8/10)

**Who Is the Company Behind PartnerTap?**

- **Seller:** [PartnerTap](https://www.g2.com/sellers/partnertap)
- **Year Founded:** 2016
- **HQ Location:** Seattle, WA
- **Twitter:** @PartnerTap (1,158 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/partnertap (25 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Major Accounts District Manager, Major Account District Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 55% Enterprise, 28% Mid-Market


#### What Are PartnerTap's Pros and Cons?

**Pros:**

- Partner Management (45 reviews)
- Ease of Use (43 reviews)
- Partnerships Management (37 reviews)
- Account Mapping (21 reviews)
- Helpful (16 reviews)

**Cons:**

- Partnership Challenges (9 reviews)
- Partnership Management (8 reviews)
- Improvements Needed (6 reviews)
- Difficult Learning Process (5 reviews)
- Learning Curve (4 reviews)


### What Do G2 Reviewers Say About PartnerTap?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **easy collaboration and efficient lead generation** with PartnerTap, enhancing their sales processes significantly.
- Users find PartnerTap to be **very easy to use** , simplifying account alignment and saving time in the process.
- Users value the **streamlined partnerships management** offered by PartnerTap, enhancing collaboration and pipeline generation effectively.
- Users highly value the **ease of use in account mapping** , significantly minimizing manual lookup efforts and enhancing productivity.
- Users find PartnerTap to be **extremely helpful** , enhancing collaboration and simplifying complex business tasks effectively.

**Cons:**

- Users face **partnership challenges** due to difficulties in partner engagement and technical issues with submitting data.
- Users find that **partnership management issues** arise due to limited engagement and feature activation by partners.
- Users note that PartnerTap needs **improvements in functionality and user interface** , particularly with feature availability and usability.
- Users note a **difficult learning process** with PartnerTap, requiring time to fully grasp the tool's functionalities.
- Users note a **learning curve** with PartnerTap, requiring time to fully grasp the platform's functionality.

#### What Are Recent G2 Reviews of PartnerTap?

**"[Data-backed insights strengthen our co-selling.](https://www.g2.com/survey_responses/partnertap-review-11614285)"**

**Rating:** 5.0/5.0 stars
*— Curtis O.*

[Read full review](https://www.g2.com/survey_responses/partnertap-review-11614285)

---

**"[The Best Platform for Turning Leads Into Closed Business](https://www.g2.com/survey_responses/partnertap-review-11603130)"**

**Rating:** 5.0/5.0 stars
*— LaTonya P.*

[Read full review](https://www.g2.com/survey_responses/partnertap-review-11603130)

---



### 11. [Optable](https://www.g2.com/products/optable/reviews)
\*Optable is the Agentic Audience Platform for publishers and media companies.\* Optable provides the infrastructure publishers need to build identity, activate premium audiences, and transact efficiently in an era of AI-powered advertising. Trusted by leading publishers and media companies including Hearst, iHeartMedia, Unity, Mediavine, and Raptive, Optable is the infrastructure for publishers who want to own their data, scale their audience business, and prepare for the agentic advertising ecosystem. \*Agentic Collaboration\* As a founding member of the Ad Context Protocol (AdCP) — the open standard for machine-to-machine communication across the advertising ecosystem – Optable’s platform is already interoperable with the AI-powered buying workflows that are reshaping how premium inventory is discovered and transacted. Optable is also a member of the IAB Tech Lab and chairs the Prebid Agentic PMC Taskforce, helping define the standards that will govern agentic advertising across the industry. Optable's Audience Agent expedites audience planning. Audience Agent can ingest RFP briefs in natural language, synthesize audiences across first-party data, third-party signals, and behavioral events, and return ranked recommendations with confidence scores in minutes rather than days. It only builds against data that actually exists in the publisher's platform and activates approved audiences directly to connected SSPs and ad servers without manual setup. Building on this foundation, Optable's Sales Agent sits at the center of the deal lifecycle, receiving inbound requests from AI-powered buyers, applying publisher-defined rules, and coordinating with buyer agents to execute deals automatically. Publishers use these agentic tools to win more RFPs, tap into new advertising partners, and grow their advertising business. Together, these agents form the early architecture of the Agentic Collaboration Marketplace: an emerging ecosystem that allows premium publishers to become discoverable and transactable to AI-powered buyers through open protocols. \*Identity & Signal Enrichment\* Optable gives publishers a private identity graph that the publisher owns outright. Authenticated emails, device IDs, MAIDs, household IPs, and CRM records are resolved into unified user clusters. The ID Switchboard sits on top of this graph and centralizes resolution across 8+ identity partners in a single control plane. UID2, ID5, LiveRamp, Criteo, Yahoo Connect, and more enrich bid requests in real time with full provenance labeling. Customers see CPM lifts, addressability expansion, and programmatic revenue gains as a result. \*Audience Management & Activation\* Optable's audience management layer turns a publisher's existing content and user signals into packaged, sellable audience products from day one. Optable Attributes delivers pre-integrated third-party enrichment directly into a publisher's platform at onboarding, so sales teams can start pitching fully-packaged, enriched audience segments right away. Optable's contextual classification engine uses LLMs to map publisher content to IAB taxonomy as well as custom audiences in real time, expanding on the keyword-matching systems most competitors still rely on. Publishers can build, enrich, and activate first-party and third-party audiences across ad platforms like Google Ad Manager, The Trade Desk, Amazon DSP, Meta, and all major SSPs. Privacy-preserving & interoperable data clean room applications allow collaboration with advertisers without exposing raw user data; partners can onboard in as little as 10 minutes with a no-code interface or direct integration with AWS Clean Rooms, Snowflake, and more. \*Enterprise Scale & Interoperability\* Optable serves publishers and media companies representing 25K+ domains and $3B+ in annual ad spend, resolving 500M+ IDs per day across 30B+ active profiles. With 75+ integrations spanning all major DSPs, SSPs, and clouds, Optable replaces the fragmented stack of DMPs, CDPs, identity vendors, and clean room tools with a single, modular platform. This convenience reduces total cost of ownership while giving publishers the identity foundation and audience activation capabilities they need to compete with walled gardens and thrive in the emerging agentic marketplace.


**Average Rating:** 5.0/5.0
**Total Reviews:** 6
**How Do G2 Users Rate Optable?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Centralized Computation:** 9.6/10 (Category avg: 8.9/10)
- **Localized computation:** 9.6/10 (Category avg: 8.4/10)
- **Ease of Use:** 9.7/10 (Category avg: 8.8/10)

**Who Is the Company Behind Optable?**

- **Seller:** [Optable](https://www.g2.com/sellers/optable)
- **Year Founded:** 2020
- **HQ Location:** Montreal, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/optableco (61 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Mid-Market, 50% Enterprise


#### What Are Optable's Pros and Cons?

**Pros:**

- Audience Activation (3 reviews)
- Audience Targeting (3 reviews)
- Customer Support (3 reviews)
- Marketing Campaigns (3 reviews)
- Customer Engagement (2 reviews)

**Cons:**

- Difficult Learning (1 reviews)
- Learning Curve (1 reviews)
- Limited Customization (1 reviews)
- Technical Expertise (1 reviews)


### What Do G2 Reviewers Say About Optable?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **audience activation capabilities** of Optable, enhancing their ability to run targeted campaigns effectively.
- Users value the **audience targeting capabilities** of Optable, enabling fast, data-driven campaign execution for better results.
- Users value the **exceptional customer support** from Optable, praising the team's friendliness and helpfulness.
- Users appreciate the **efficiency in creating targeted marketing campaigns** with Optable's data-driven approach and insights.
- Users value Optable for its **strong customer engagement** , enhancing connections with consumers and advertisers effectively.

**Cons:**

- Users find **difficult learning** of Optable's advanced features a barrier without a dedicated tech team for training.
- Users find that the **learning curve is steep** , leading to underutilization of advanced features without proper training support.
- Users find the **limited customization** of Optable restricts advanced features, which may not be fully utilized.
- Users note that without a dedicated tech team, **advanced features of Optable may remain underutilised** , limiting effectiveness.

#### What Are Recent G2 Reviews of Optable?

**"[A Reliable Platform That Permits Data Driven Ad Sales](https://www.g2.com/survey_responses/optable-review-11504096)"**

**Rating:** 5.0/5.0 stars
*— Tushar A.*

[Read full review](https://www.g2.com/survey_responses/optable-review-11504096)

---

**"[easy intuitive and excellent support team!](https://www.g2.com/survey_responses/optable-review-10940741)"**

**Rating:** 5.0/5.0 stars
*— Guillaume R.*

[Read full review](https://www.g2.com/survey_responses/optable-review-10940741)

---



### 12. [Permutive](https://www.g2.com/products/permutive/reviews)
Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. This innovative solution integrates clean room capabilities, curation, and first-party data activation into a single, privacy-first framework. By focusing on data security and compliance, Permutive allows users to leverage their data effectively while adhering to privacy regulations. The platform is particularly beneficial for organizations looking to enhance their advertising strategies through better data utilization. Publishers can optimize their audience signals, while advertisers gain access to valuable insights that drive campaign performance. The ability to collaborate across multiple channels without compromising data integrity makes Permutive an essential tool for businesses aiming to maximize their advertising impact in a privacy-conscious environment. Key features of Permutive include its advanced Data Clean Room, which enables advertisers to work securely with over 150 publishers on the open internet. This feature eliminates the need to share personally identifiable information (PII), move data, or engage in complex coding processes, thereby simplifying the collaboration process. Additionally, the platform’s reimagined Data Management Platform (DMP) harnesses artificial intelligence to enhance workflow efficiency, provide actionable insights, and recommend proactive opportunities for users. Permutive stands out in the market with its proprietary taxonomy and AI-driven modeling, which together create curated packages that emphasize contextual relevance and real-time publisher insights. This unique approach allows for stronger targeting and access to brand-safe inventory, ultimately leading to measurable outcomes for advertisers. By combining first-party affinity data with publisher signals, Permutive empowers media-buying agencies to make informed decisions that drive successful advertising campaigns. Overall, Permutive offers a robust solution for organizations seeking to navigate the complexities of identity and data collaboration in the digital advertising landscape. Its focus on privacy, security, and collaboration positions it as a valuable resource for those looking to enhance their advertising efforts while maintaining compliance with data protection regulations.


**Average Rating:** 4.5/5.0
**Total Reviews:** 82
**How Do G2 Users Rate Permutive?**

- **Ease of Admin:** 8.9/10 (Category avg: 8.6/10)
- **Centralized Computation:** 8.7/10 (Category avg: 8.9/10)
- **Localized computation:** 8.3/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.7/10 (Category avg: 8.8/10)

**Who Is the Company Behind Permutive?**

- **Seller:** [Permutive](https://www.g2.com/sellers/permutive)
- **Company Website:** https://permutive.com
- **Year Founded:** 2016
- **HQ Location:** London
- **Twitter:** @permutive (1,215 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9314455/ (108 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Publishing, Marketing and Advertising
- **Company Size:** 47% Mid-Market, 36% Enterprise


#### What Are Permutive's Pros and Cons?

**Pros:**

- Ease of Use (5 reviews)
- Easy Integrations (5 reviews)
- Features (5 reviews)
- Integrations (4 reviews)
- Customer Support (3 reviews)

**Cons:**

- Data Inaccuracy (3 reviews)
- Complex Setup (1 reviews)
- Data Accessibility (1 reviews)
- Expensive (1 reviews)
- Limited Features (1 reviews)


### What Do G2 Reviewers Say About Permutive?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **user-friendly interface** of Permutive, highlighting its simplicity and effective audience creation process.
- Users value the **easy integrations** with major platforms, making audience creation and data import seamless and efficient.
- Users appreciate the **user-friendly interface and easy event collection** , simplifying audience creation and enhancing data insights.
- Users appreciate the **wide range of integrations** offered by Permutive, enhancing data capabilities and audience segmentation.
- Users commend Permutive for its **excellent customer support** , which enhances overall experience and satisfaction with the platform.

**Cons:**

- Users experience **data inaccuracy** with Permutive, particularly when integrating with Facebook Ads due to audience discrepancies.
- Users find the **complex setup** challenging, particularly with advanced configurations and lack of publisher-specific guidance.
- Users find the **restricted access to data** and additional charges for add-ons frustrating and limiting.
- Users find Permutive to be an **expensive product** , which may limit accessibility for some companies.
- Users note **limited features** such as slow information loading and lack of clicktracker options, suggesting room for improvement.

#### What Are Recent G2 Reviews of Permutive?

**"[Feature-Rich but Communication Needs Improvement](https://www.g2.com/survey_responses/permutive-review-12634325)"**

**Rating:** 4.0/5.0 stars
*— Nadeem Q.*

[Read full review](https://www.g2.com/survey_responses/permutive-review-12634325)

---

**"[Intuitive DMP with Comprehensive Features](https://www.g2.com/survey_responses/permutive-review-12573861)"**

**Rating:** 5.0/5.0 stars
*— George S.*

[Read full review](https://www.g2.com/survey_responses/permutive-review-12573861)

---


#### What Are G2 Users Discussing About Permutive?

- [What does Permutive mean?](https://www.g2.com/discussions/what-does-permutive-mean)
- [What is EDGE Permutive app?](https://www.g2.com/discussions/what-is-edge-permutive-app)
- [What is Hello amp Permutive?](https://www.g2.com/discussions/what-is-hello-amp-permutive) - 1 comment
- [What does Permutive do?](https://www.g2.com/discussions/what-does-permutive-do) - 1 comment

### 13. [AWS Clean Rooms](https://www.g2.com/products/aws-clean-rooms/reviews)
AWS Clean Rooms is a service that enables companies and their partners to securely collaborate on collective datasets without sharing or copying underlying data. Users can create secure data clean rooms in minutes, facilitating joint analysis to generate unique insights into advertising campaigns, investment decisions, and research and development efforts. Key Features and Functionality: - Rapid Deployment: Quickly set up clean rooms and invite participants without the need to build, manage, or maintain custom solutions. - Data Collaboration Without Sharing Raw Data: Collaborate with partners without moving or exposing raw data, maintaining data privacy and security. - Privacy-Enhancing Controls: Utilize fine-grained analysis rules, differential privacy, and cryptographic computing to enforce stringent data-handling policies. - Flexible Analytics and Machine Learning Integration: Match and link customer records across various sources, use analytics tools like PySpark and SQL, and deploy machine learning models without sharing raw data. Primary Value and Problem Solved: AWS Clean Rooms addresses the challenge of secure data collaboration by allowing multiple organizations to analyze combined datasets without exposing sensitive information. This capability is crucial for industries like advertising, healthcare, and financial services, where data privacy and compliance are paramount. By providing a secure environment with robust privacy controls, AWS Clean Rooms enables organizations to unlock valuable insights, enhance customer experiences, and drive innovation while maintaining strict data privacy standards.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate AWS Clean Rooms?**

- **Centralized Computation:** 10.0/10 (Category avg: 8.9/10)
- **Localized computation:** 10.0/10 (Category avg: 8.4/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.8/10)

**Who Is the Company Behind AWS Clean Rooms?**

- **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd)
- **Year Founded:** 2006
- **HQ Location:** Seattle, WA
- **Twitter:** @awscloud (2,232,483 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/amazon-web-services/ (147,094 employees on LinkedIn®)
- **Ownership:** NASDAQ: AMZN

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market



#### What Are Recent G2 Reviews of AWS Clean Rooms?

**"[Using AWS Clean Rooms for better collaboration](https://www.g2.com/survey_responses/aws-clean-rooms-review-9146604)"**

**Rating:** 4.5/5.0 stars
*— Nitish K.*

[Read full review](https://www.g2.com/survey_responses/aws-clean-rooms-review-9146604)

---



### 14. [CipherCore](https://www.g2.com/products/ciphercore/reviews)
CipherCore is an advanced secure computation engine developed by CipherMode Labs, designed to enable data analysis and machine learning on encrypted data without the need for decryption. This innovative approach ensures that sensitive information remains confidential throughout the computation process, facilitating secure collaboration between multiple data owners without exposing their individual datasets. Key Features and Functionality: - Secure Multi-Party Computation : CipherCore utilizes SMPC protocols to perform computations across distributed datasets, allowing multiple parties to jointly compute functions over their inputs while keeping those inputs private. - Efficiency and Scalability: Engineered for high performance, CipherCore offers computation speeds that are significantly faster than traditional homomorphic encryption methods, making it suitable for large-scale data operations. - User-Friendly Implementation: Developed in Rust with a Python wrapper, CipherCore is accessible to developers without requiring deep cryptographic expertise, simplifying the integration of secure computations into existing workflows. - Open Source Accessibility: Released under the Apache license, CipherCore is available for community use and contribution, promoting transparency and collaborative development. Primary Value and Problem Solved: CipherCore addresses the critical challenge of performing data analysis and machine learning on sensitive information without compromising privacy. By enabling computations on encrypted data, it allows organizations to collaborate securely, comply with data protection regulations, and mitigate the risks associated with data breaches. This capability is particularly valuable in sectors like healthcare, finance, and any industry where data confidentiality is paramount.


**Average Rating:** 4.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate CipherCore?**

- **Centralized Computation:** 10.0/10 (Category avg: 8.9/10)
- **Localized computation:** 8.3/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.8/10)

**Who Is the Company Behind CipherCore?**

- **Seller:** [CipherMode Labs](https://www.g2.com/sellers/ciphermode-labs-901f4cc7-6831-4e5d-bfd5-01c6e3ba9485)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market, 100% Small-Business



#### What Are Recent G2 Reviews of CipherCore?

**"[Centralized key management](https://www.g2.com/survey_responses/ciphercore-review-9836164)"**

**Rating:** 4.0/5.0 stars
*— Hakim M.*

[Read full review](https://www.g2.com/survey_responses/ciphercore-review-9836164)

---



### 15. [BinariiDSM](https://www.g2.com/products/binariidsm/reviews)
BinariiDSM is an advanced Data Security Management (DSM) solution designed to provide unparalleled protection for sensitive information. Leveraging a patented security process, it fragments, encrypts, and distributes documents across multiple user-owned storage locations, ensuring data redundancy and eliminating the risks of relying on a single vendor. This approach safeguards data and guarantees uninterrupted access, even in the event of a storage failure.



**Who Is the Company Behind BinariiDSM?**

- **Seller:** [Binarii Labs](https://www.g2.com/sellers/binarii-labs)
- **Year Founded:** 2021
- **HQ Location:** Dublin 4, IE
- **LinkedIn® Page:** https://www.linkedin.com/company/binariilabs/ (16 employees on LinkedIn®)






### 16. [Duality SecurePlus](https://www.g2.com/products/duality-secureplus/reviews)
Duality SecurePlus® enables multiple parties to securely compute on sensitive data while preserving privacy, confidentiality, and regulatory compliance. SecurePlus seamlessly integrates with existing systems so you can set up collaboration projects quickly and at scale. Our applications — including Analytics & Machine Learning, Query, and Collaboration Hub — enable you to run descriptive statistics; train, tune, and deploy AI and ML inference models; and deploy SQL-like queries, all while using encrypted data or models. Securely collaborate with partners in any environment to unlock the value of your data, drive revenue, and amplify efficiency across your organization.



**Who Is the Company Behind Duality SecurePlus?**

- **Seller:** [Duality](https://www.g2.com/sellers/duality)
- **Year Founded:** 2016
- **HQ Location:** Hoboken, US
- **Twitter:** @DualityEngine (6 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/duality-technologies (51 employees on LinkedIn®)






### 17. [Helios Secure Data Insight Sharing Platform](https://www.g2.com/products/helios-secure-data-insight-sharing-platform/reviews)
Sharing sensitive data is just too dangerous in today’s risky and regulated environment. It no longer makes sense to share data, when Helios Data lets you and your partners safely and securely share the insights that actually generate value, and at the same time eliminate “data usage risk”! As we say, “Share Insights, Not Data!”



**Who Is the Company Behind Helios Secure Data Insight Sharing Platform?**

- **Seller:** [Helios Data](https://www.g2.com/sellers/helios-data)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)






### 18. [InfoSum](https://www.g2.com/products/infosum/reviews)
InfoSum is powering trust in the data economy with a single vision for the future of data connectivity


**Average Rating:** 5.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate InfoSum?**

- **Ease of Use:** 10.0/10 (Category avg: 8.8/10)

**Who Is the Company Behind InfoSum?**

- **Seller:** [InfoSum](https://www.g2.com/sellers/infosum)
- **HQ Location:** London, GB
- **Twitter:** @InfoSum (1,108 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/infosumhq (75 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Enterprise



#### What Are Recent G2 Reviews of InfoSum?

**"[InfoSum review with pros and cons](https://www.g2.com/survey_responses/infosum-review-5191363)"**

**Rating:** 5.0/5.0 stars
*— Kawaljeet Singh C.*

[Read full review](https://www.g2.com/survey_responses/infosum-review-5191363)

---


#### What Are G2 Users Discussing About InfoSum?

- [What is InfoSum used for?](https://www.g2.com/discussions/what-is-infosum-used-for)

### 19. [Linksight](https://www.g2.com/products/linksight/reviews)
Linksight enables easy and secure data collaboration (federated analytics and federated learning) between multiple parties. With our platform, you can perform privacy-friendly analyses on each other’s datasets without sharing sensitive data because the data stays at the source. How? Through advanced privacy technology (secure multiparty computation (MPC), multiple PETs (Privacy Enhancing Technologies) such as secret sharing and fully homomorphic encryption (FHE) combined with our unique configurable collaboration governance rules.



**Who Is the Company Behind Linksight?**

- **Seller:** [Linksight](https://www.g2.com/sellers/linksight)
- **Year Founded:** 2021
- **HQ Location:** utrecht , NL
- **LinkedIn® Page:** https://www.linkedin.com/company/linksight-mpc/ (10 employees on LinkedIn®)






### 20. [MERKURY](https://www.g2.com/products/merkury/reviews)
Merkury enables marketers, media owners, and publishers to own, build, and control a cookie-less Private Identity Graph. Merkury uses an organization’s first-party CRM data and valuable interactions such as logins, outbound email campaigns and media reach to create and grow a universe of person-based IDs for cross-channel targeting, personalization, measurement and more.



**Who Is the Company Behind MERKURY?**

- **Seller:** [Merkle](https://www.g2.com/sellers/merkle)
- **Year Founded:** 1971
- **HQ Location:** Columbia, MD
- **Twitter:** @MerkleCRM (57 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/merkle/ (5,622 employees on LinkedIn®)






### 21. [Omnisient Data Collaboration Platform](https://www.g2.com/products/omnisient-data-collaboration-platform/reviews)
Omnisient is a Privacy Enhancing Technology and the leading privacy-preserving data collaboration platform in emerging markets. The technology creates a trust-by-design environment for businesses to collaborate on their first-party data securely, quickly, and easily while remaining compliant with consumer data privacy regulations. Clients can use new 1st party data sources to grow financial inclusion, improve the customer experience, and identify new business opportunities for growth.



**Who Is the Company Behind Omnisient Data Collaboration Platform?**

- **Seller:** [Omnisient](https://www.g2.com/sellers/omnisient)
- **Year Founded:** 2019
- **HQ Location:** Dover, US
- **LinkedIn® Page:** https://www.linkedin.com/company/omnisient (52 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Omnisient Data Collaboration Platform?

**"[The best data collaboration platform to grow businesses](https://www.g2.com/survey_responses/omnisient-data-collaboration-platform-review-8318920)"**

**Rating:** 5.0/5.0 stars
*— Aashutosh A.*

[Read full review](https://www.g2.com/survey_responses/omnisient-data-collaboration-platform-review-8318920)

---



### 22. [Opaque Analytics](https://www.g2.com/products/opaque-analytics/reviews)
Opaque Analytics. Process structured data securely using Spark SQL. Run SQL queries, complex analytics, and ETL pipelines on data loaded from encrypted CSV files.



**Who Is the Company Behind Opaque Analytics?**

- **Seller:** [Opaque](https://www.g2.com/sellers/opaque)
- **Year Founded:** 2021
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** https://www.linkedin.com/company/opaquesystems/ (51 employees on LinkedIn®)






### 23. [Samooha](https://www.g2.com/products/samooha/reviews)
Samooha is a secure data collaboration platform that enables businesses to harness the full potential of their data ecosystems. By providing a low-code, no-code application, Samooha facilitates seamless and privacy-preserving data sharing across various industries, including healthcare, financial services, advertising, media, and entertainment. As a native application on Snowflake, it eliminates the need for data migration by bringing the application directly to the data source, ensuring integrated value within the warehouse and cloud layers. Key Features and Functionality: - Data Clean Rooms : Samooha offers industry-specific templates to support secure analysis within clean rooms, enabling organizations to collaborate without exposing underlying data. - No-Code User Interface: The platform provides a user-friendly interface that allows non-technical users, such as analysts and business operations professionals, to access and build clean room applications without coding expertise. - Cross-Cloud Collaboration: Samooha supports secure, cross-cloud data collaboration, allowing businesses to share and analyze data across different cloud environments without compromising privacy. - Privacy-Preserving Technologies: Leveraging secure and private multiparty computing technologies, Samooha ensures that data collaboration is conducted in a privacy-preserving manner, adhering to governance and compliance standards. Primary Value and Problem Solved: Samooha addresses the challenge of secure and efficient data collaboration in an era where data privacy and compliance are paramount. By providing a platform that enables businesses to collaborate on data without exposing sensitive information, Samooha unlocks new opportunities for data-driven insights and innovation. Its no-code interface democratizes access to data collaboration tools, empowering a broader range of users to participate in data-driven decision-making processes. This approach not only enhances operational efficiency but also fosters a data economy where enterprises can unlock previously untapped value through secure and compliant data sharing.



**Who Is the Company Behind Samooha?**

- **Seller:** [Samooha](https://www.g2.com/sellers/samooha)
- **Year Founded:** 2022
- **HQ Location:** Los Altos Hills, US
- **Twitter:** @samooha_inc (174 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/samoohatech/ (16 employees on LinkedIn®)






### 24. [Vendia](https://www.g2.com/products/vendia-vendia/reviews)
Power AI with all your data. Turn your enterprise data, assets, and services into AI-powered outcomes seamlessly and securely. Vendia is the future of collective data intelligence, combining smart APIs, databases, and distributed ledger technology inside a single platform. Vendia’s data platform makes it easy to turn your enterprise data, assets, and services into AI-powered outcomes seamlessly and securely. Companies such as BMW, Delta Airlines, Resolution Life Insurance, and Fannie Mae use Vendia to automate contextual and compliant data flows between any-to-any systems for a harmonized, accurate view of data that unlocks speed, innovation, and cost savings. Learn more about us at Vendia.com.


**Average Rating:** 4.0/5.0
**Total Reviews:** 3
**How Do G2 Users Rate Vendia?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.8/10)

**Who Is the Company Behind Vendia?**

- **Seller:** [Vendia](https://www.g2.com/sellers/vendia)
- **Year Founded:** 2020
- **HQ Location:** San Francisco, California, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/vendiahq/ (89 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 67% Mid-Market, 33% Small-Business


#### What Are Vendia's Pros and Cons?

**Pros:**

- Data Management (1 reviews)
- Ease of Use (1 reviews)
- Easy Integrations (1 reviews)
- Solutions (1 reviews)

**Cons:**

- Poor Customer Support (1 reviews)
- Slow Processing (1 reviews)


### What Do G2 Reviewers Say About Vendia?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value Vendia for its **feature-rich data management capabilities** , enhancing integration and operational efficiency in organizations.
- Users find Vendia's **ease of use** invaluable for seamless integration in data management solutions within their organizations.
- Users value the **easy integrations** of Vendia, facilitating seamless adoption in organizational systems.
- Users find Vendia's **feature-rich blockchain service** enhances data management, integration, and overall functionality in their organizations.

**Cons:**

- Users find Vendia's customer support **lacking** , with only average email assistance and slow responses on large queries.
- Users experience **slow processing** with lag when querying over 10,000 instances, impacting overall efficiency.

#### What Are Recent G2 Reviews of Vendia?

**"[Amazing experience using the collaboration tools](https://www.g2.com/survey_responses/vendia-review-8812043)"**

**Rating:** 4.5/5.0 stars
*— Aryan K.*

[Read full review](https://www.g2.com/survey_responses/vendia-review-8812043)

---

**"[Best Data Sharing Platform](https://www.g2.com/survey_responses/vendia-review-7824737)"**

**Rating:** 4.5/5.0 stars
*— Saurabh S.*

[Read full review](https://www.g2.com/survey_responses/vendia-review-7824737)

---



### 25. [wehave](https://www.g2.com/products/wehave/reviews)
Wehave is a privacy-safe \*\*data clean room\*\* that makes sponsorships measurable. We focus on: ✔ Conversions ✔ Revenue ✔ Loyalty A way to see how many fans from a sponsorship actually become customers and what they spend-without either side sharing raw data. Think of it like a locked-room calculator: both lists stay private; you get overlap, conversions, and revenue.



**Who Is the Company Behind wehave?**

- **Seller:** [wehave](https://www.g2.com/sellers/wehave)
- **Year Founded:** 2023
- **HQ Location:** antwerpen, BE
- **LinkedIn® Page:** https://www.linkedin.com/company/wehave/ (8 employees on LinkedIn®)







## What Is Data Clean Room Software?

[Data Privacy Software](https://www.g2.com/categories/data-privacy-3d79da1e-6384-42b3-a11f-d04b6694e806)