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LiveIntent Reviews & Product Details

Verified User in Newspapers
AN
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about LiveIntent?

Liveintent has a great product that has helped us generate significant incremental revenue Review collected by and hosted on G2.com.

What do you dislike about LiveIntent?

Company is young and growing - lots of changing account reps Review collected by and hosted on G2.com.

Recommendations to others considering LiveIntent:

Onboarding takes a while Review collected by and hosted on G2.com.

What problems is LiveIntent solving and how is that benefiting you?

Direct monetization of email newsletter inventory Review collected by and hosted on G2.com.

LiveIntent Overview

What is LiveIntent?

LiveIntent will turn your email newsletters into a powerful revenue stream, only without all the usual hassle.

LiveIntent Details
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Product Description

LiveIntent will turn your email newsletters into a powerful revenue stream, only without all the usual hassle.


Seller Details
Year Founded
2009
HQ Location
New York, NY
Twitter
@LiveIntent
4,034 Twitter followers
LinkedIn® Page
www.linkedin.com
216 employees on LinkedIn®

Adam B.
AB
Overview Provided by:
Fighting the good fight against abbreviations everywhere

Recent LiveIntent Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"A decent ad server with a terrible team to back it"
LiveIntent has a decent organization system that allows you to organize campaigns, advertisers, and reports. Because of the forced server, I also k...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
0.0 out of 5
"Poor performance and lack of ability to get anyone on live chat or a call"
nothing I can site - the performance was not good
Verified User
A
Verified UserEnterprise (> 1000 emp.)
3.0 out of 5
"The prominent player for access to email ad inventory"
The platform provides access to in-email ad inventory with a variety of placement and targeting options.
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LiveIntent Media

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14 out of 15 Total Reviews for LiveIntent

3.4 out of 5
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Overall Review Sentiment for LiveIntentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Online Media
UO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about LiveIntent?

LiveIntent has a decent organization system that allows you to organize campaigns, advertisers, and reports. Because of the forced server, I also know if what I uploaded was to spec. If requested for a builder, the builder also accepts HTML so you can modify items without involving anyone. Review collected by and hosted on G2.com.

What do you dislike about LiveIntent?

The team I worked with was rude, not helpful, and slow at responding. There were often technical issues and these issues will continue for a while. It took over 2 weeks for something to be resolved and that affected our ads. The team worked with was also rude, always trying to blame the issue on us as if there could be nothing wrong with the system or items they gave us. They would question what we were doing and eventually after being ghosted for a while, miraculously someone new would see the issue and fix it for us because it was an error on their end.

Other than that, the targeting abilities were very limited. There was also a lack of customization options without involving the team. There's no preview ad so you can check the ad on the server and make sure it works properly. Review collected by and hosted on G2.com.

What problems is LiveIntent solving and how is that benefiting you?

Liveintent helps solve ad hosting issues. I am able to schedule ads in advance instead of waiting day of. These ads can also be filtered on targeting which is helpful on emails and forwarding. Review collected by and hosted on G2.com.

Verified User in Primary/Secondary Education
UP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about LiveIntent?

nothing I can site - the performance was not good Review collected by and hosted on G2.com.

What do you dislike about LiveIntent?

performance, account management, lack of optimization, mostly everything Review collected by and hosted on G2.com.

What problems is LiveIntent solving and how is that benefiting you?

nothing - it did not perform at all for us - 0 performance Review collected by and hosted on G2.com.

Verified User in Broadcast Media
AB
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about LiveIntent?

The platform provides access to in-email ad inventory with a variety of placement and targeting options. Review collected by and hosted on G2.com.

What do you dislike about LiveIntent?

Inventory forecasting and reporting is weak. While the platform provides the access to the largest pool of email ad inventory, performance is often weak. Review collected by and hosted on G2.com.

Recommendations to others considering LiveIntent:

Insist on getting a dedicated account rep to support your buy. Review collected by and hosted on G2.com.

What problems is LiveIntent solving and how is that benefiting you?

Advertising specifically to users who are consuming in-email content. Review collected by and hosted on G2.com.

GA
CTO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about LiveIntent?

The implementation was quite simply, added to over 30 email templates in just a few hours. The liveintent dashboard is also nice, easy to read and understand. Review collected by and hosted on G2.com.

What do you dislike about LiveIntent?

Not really a downside per se, but they revenue you can expect to receive varies pretty drastically from their sales pitch. Review collected by and hosted on G2.com.

What problems is LiveIntent solving and how is that benefiting you?

We were looking for ways to better monetize the millions of emails we send each day to consumers. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about LiveIntent?

I found the overall dashboard of the app is really easy to operate. Moreover, with its great reporting system it helped me in generating a significant amount of incremental revenue. Review collected by and hosted on G2.com.

What do you dislike about LiveIntent?

The customer service support system is very slow is less responsive. There is a bug in the setting up the campaigns. It will show a ready status even if all the boxes are not checked, Review collected by and hosted on G2.com.

Recommendations to others considering LiveIntent:

The customer service support system can be improved to facilitate the user. Review collected by and hosted on G2.com.

What problems is LiveIntent solving and how is that benefiting you?

Live intent has simplified the operations of my email and helped me in gaining control of the pricing and the inventory management system. It helped me to save countless number of hours that each week and improving the operational efficiency. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about LiveIntent?

It is a straight forward self serve platform that is easy to navigate through and easy to setup campaign goals and metrics to optimize any campaign. Review collected by and hosted on G2.com.

What do you dislike about LiveIntent?

There is some lag time between uploading a file and being able to target the custom audience. Setting up a conversion pixel for the client to implement on their site was challenging. For CPA campaigns using the LI conversion can be some steps to implement correctly. Review collected by and hosted on G2.com.

Recommendations to others considering LiveIntent:

It is easy to use and a is a straight forward self serve platform. Review collected by and hosted on G2.com.

What problems is LiveIntent solving and how is that benefiting you?

Helping clients increase traffic to their page and increasing conversions. The reporting is easy to download and you have the ability to customize the reporting as needed. Review collected by and hosted on G2.com.

Verified User in Entertainment
AE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about LiveIntent?

The dashboard is easy to maneuver. Reporting is very details and delivered fairly quick. Review collected by and hosted on G2.com.

What do you dislike about LiveIntent?

Support is slow and doesn’t seem to know what they’re talking about a lot of the time. Campaigns will show ready status even if all boxes aren’t checked. Review collected by and hosted on G2.com.

What problems is LiveIntent solving and how is that benefiting you?

It helps us set up newsletter campaigns. Review collected by and hosted on G2.com.

Verified User in Newspapers
AN
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about LiveIntent?

They monetize e-mail. There are not many players in the space. Review collected by and hosted on G2.com.

What do you dislike about LiveIntent?

Hard to get service on my account. Reporting was inconsistent and did not match my expectations. Review collected by and hosted on G2.com.

What problems is LiveIntent solving and how is that benefiting you?

We used LiveIntent to monetize our e-mail. Review collected by and hosted on G2.com.

Verified User in Oil & Energy
UO
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about LiveIntent?

It is very personalized, hits the target audince very well Review collected by and hosted on G2.com.

What do you dislike about LiveIntent?

Nothing as such, everything is good as of now. Review collected by and hosted on G2.com.

What problems is LiveIntent solving and how is that benefiting you?

Good in marketing Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about LiveIntent?

How easy it is to grab the analytics (impressions/clicks/CTR) for each ad. Review collected by and hosted on G2.com.

What do you dislike about LiveIntent?

Placement ID feature is hard to match in Marketo. Other ads may be pulled in for some unknown reason, when in the past we haven't had an issue with remnant ads. Review collected by and hosted on G2.com.

Recommendations to others considering LiveIntent:

Teach those handling your account what the company goals are. Review collected by and hosted on G2.com.

What problems is LiveIntent solving and how is that benefiting you?

More accurately tracking ad impressions/clicks/CTR in our newsletters. When we were only hosting our ads through Marketo, we had to estimate the number of impressions, and obtaining the number of clicks took longer than it should have. Review collected by and hosted on G2.com.