What I like about Litmus is its capability to address and support their customers in all aspects of their marketing requirements. May it be, email design, building, testing, review and approvals, spam testing, and analytics. Our email templates, modules and brand colors are stored in Litmus. We design and build emails in Litmus and sync them to our ESP. With our ESP being directly integrated to Litmus, we don't always have to go back and forth on email testing. Emails can be reviewed without leaving ESP instance.

Analytics are superb, it gives us data how our subscribers are engaging on our campaigns, what email clients and devices they use to read our emails. This whole set of data give us a full view on how to approach and improve our email marketing program.

It is really worth the investment. Litmus is always there to support their customers' success. Review collected by and hosted on G2.com.

Our company has a number of sub-accounts. Hopefully a feature on how to share templates, snippets and partials between sub-accounts would be a great ease of use. Right now, when there is a need to update on one template, I have to manually make changes on affected sub-accounts. Copying of snippets between sub-accounts will be great too. Review collected by and hosted on G2.com.

able to perform most data activities which were not possible with other tools Review collected by and hosted on G2.com.

UI need to be improved to make user friendly Review collected by and hosted on G2.com.

Litmus is a fantastic tool for email testing and optimization. It makes previewing how emails look across different devices and clients incredibly easy, saving tons of time. The analytics features are also super helpful for improving engagement. If you want polished, effective emails, Litmus is a must-have! Review collected by and hosted on G2.com.

Litmus has some great features, but one drawback is that the previews can occasionally give false results due to snapshots being taken too quickly. This can lead to some frustration when trying to ensure email accuracy. While the tool is helpful overall, this issue can be a bit of a hurdle for precise testing. Review collected by and hosted on G2.com.

This tool is incredibly useful for visualizing how emails will appear on different devices. Since not all inboxes render information in the same way, it proves to be an essential resource.

Additionally, if best practices like live text and dark mode are implemented, the tool allows you to preview how the emails will look across various devices. It’s fast, helps identify coding errors, and ensures accurate visualization of how users are receiving communications.

In reality, this is an invaluable complement to the email marketing strategy of any company. Review collected by and hosted on G2.com.

Occasional Image Loading Issues

At times, though not very common, the tool may experience image loading issues. However, this can usually be resolved by resending the email. Overall, such issues are rare, and the tool performs reliably. Review collected by and hosted on G2.com.

I've yet to find anything I can't do with it! Especialy fixing errors! Review collected by and hosted on G2.com.

Again, haven't found anythning I wasn't able to fix.... Review collected by and hosted on G2.com.

Litmus gives you various email clients to test your emails on. It's easy to use and has improved over time adding features like Litmus Personalize or Email Guardian. Review collected by and hosted on G2.com.

Not sure if i missed it, but I would like a way to filter the results to show only specific clients. Review collected by and hosted on G2.com.

Email preview give me many option to check the email on variety email browser or client, it's amazing and easy to use. The spam checker also give more experience to check error on email.

The other cools features also give me convenience, like as email builder make me easy to build and check the email lively in one tool Review collected by and hosted on G2.com.

important and urgent thing that needs to be fixed is about email client settings, currently the default email client settings are very rigid. I mean every newly created email will be rendered based on the default email client group. but can this setting be flexible? so every email that is created will be rendered based on the default email group that we have chosen ourselves, so if the user has chosen the default group of their choice, then that will render the first email preview. Review collected by and hosted on G2.com.

Overall, i like all the features of litmus such as Review matrix, We can visualize our emails easily for almost all the email clients, Sharing of emails to approver for approval on design and content etc. In my company we are mainly using Litmus to test our email againt all the review matrix and sharing the emails with approver for approval. And ofcousre, easy to integrate with Salesforce marketing cloud and even we can preview our email in sfmc itself agaist various email clients. So easy to use :) Review collected by and hosted on G2.com.

Let's say if any email is not fully responsive of geeting break for some of the email client then tools should also provide the suggestion how we can improve that email or where is the exact issue because of that it is breaking for some of the email client like any version of outlook. Review collected by and hosted on G2.com.

Loading large set of data via demand tool in Salesforce with ease is the best part. Review collected by and hosted on G2.com.

Nothing much but it interface should be more appealing and interactive. Review collected by and hosted on G2.com.

Challenges were good and random, Litmus test includes both objective as well as programming skills as the name says "Litmus". Users can very easily understand the usage of the application as the implementation was very clean and neat, feature rich application. Customer support was also available just in case of a need. Frequency of attempts were monthly once, upon failure. Review collected by and hosted on G2.com.

Nothing dislikes. Probably, publishing the answers and solutions to the challenges faced during the test can help add more value. Review collected by and hosted on G2.com.