--- title: Validity Engage Reviews meta_title: 'Validity Engage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 982 reviews by the users' company size, role or industry to find out how Validity Engage works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 982 scale: '5' date_modified: '2026-08-03' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Validity Engage Reviews **Vendor:** Validity Inc **Category:** [Email Testing Software](https://www.g2.com/categories/email-testing) **Average Rating:** 4.5/5.0 **Total Reviews:** 982 ## About Validity Engage Litmus is the enterprise marketing success platform that gives marketing teams the control, visibility, and confidence to execute high-performing email programs at scale. From pre-send testing to post-send analytics, Litmus eliminates the errors, inefficiencies, and blind spots that cost enterprise senders revenue and reputation. Trusted by marketing teams at the world's leading brands, Litmus integrates into existing enterprise workflows to accelerate production, enforce brand standards, and protect deliverability across every send. Core capabilities: Email previews across 100+ clients and devices. Validate exactly how every email renders in Gmail, Outlook, Apple Mail, on mobile, in dark mode, and across every major environment — before sending to millions of subscribers. Eliminate the rendering errors that damage brand credibility at scale. Automated pre-send QA. Run spam filter testing, link validation, image blocking checks, and accessibility scans within a single workflow. Enterprise teams ship in half the time and with fewer errors when quality checks are built into the process, not bolted on at the end. Deliverability and inbox placement monitoring. Track inbox placement rates by mailbox provider, monitor sender reputation in real time, and blocklist hits or authentication failures. Litmus surfaces the deliverability intelligence your ESP doesn't provide. Sender Certification. Be part of the industry's most trusted allowlist, backed by 24/7 monitoring and exclusive data relationships with mailbox providers worldwide. Certified senders reach the inbox with a level of assurance no other program delivers. Competitive Intelligence. Monitor competitor send volume, frequency, subject line strategies, and inbox placement. Give enterprise marketing teams the benchmarking data they need to make informed strategic decisions and stay ahead of the market. Enterprise collaboration and approvals. Manage multi-stakeholder review cycles inside a single platform. Centralize feedback, enforce approval workflows, and get campaigns through legal, compliance, and brand review without version chaos or scattered email threads. For enterprise organizations ready to scale further, Litmus is the foundation for Validity Engage — an AI-powered email execution platform that orchestrates the full email marketing workflow, from content creation through sending and optimization. Litmus is part of the Validity portfolio, alongside BriteVerify for contact data validation and DemandTools for Salesforce CRM data quality — giving enterprise revenue and marketing teams a connected solution for data integrity, email performance, and program execution. ## Validity Engage Pros & Cons **What users like:** - Users appreciate the **ease of use** in Litmus, highlighting its intuitive interface and streamlined functionality. (45 reviews) - Users value the **dynamic previews** of Litmus that enhance email rendering across various devices and clients. (43 reviews) - Users commend Litmus for its **user-friendly design and comprehensive email testing capabilities** , which boost productivity and quality. (43 reviews) - Users value the **dynamic previews** in Litmus that enhance email rendering visualization across various devices and clients. (29 reviews) - Users value the **user-friendly platform** of Litmus, seamlessly managing clients and enhancing email campaign quality. (26 reviews) - Email Campaigns (24 reviews) - Users value the **detailed analytics** provided by Litmus for optimizing email performance across devices and clients. (23 reviews) - Helpful (23 reviews) - Email Testing (22 reviews) - Email Tracking (21 reviews) **What users dislike:** - Users experience **slow performance** with Litmus, particularly with rendering email previews and updating changes. (11 reviews) - Users highlight the **missing features** like an undo button and template sharing between sub-accounts as significant drawbacks. (10 reviews) - Users express frustration with **email client settings** being inflexible, hindering customization and leading to trust issues with rendering accuracy. (9 reviews) - Users find the **email client settings too rigid** , complicating the preview process and limiting flexibility in email management. (9 reviews) - Users find the product **expensive** , especially for small teams, with many features locked behind higher pricing tiers. (9 reviews) - Technical Issues (8 reviews) - Users express concerns about **limited features** , particularly regarding version control and device preview limitations. (7 reviews) - Users are frustrated by the **slow loading** times for tests, negatively impacting efficiency and productivity. (7 reviews) - Error Handling (6 reviews) - Inaccurate Previews (6 reviews) ## Validity Engage Reviews ### 1. Don't trust them / my experience **Rating:** 0.0/5.0 stars **Reviewed by:** Evan K. | Founder/CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Validity Engage?** Nothing, they dropped the package I liked **What do you dislike about Validity Engage?** They dropped their self-service package with only 1 month's warning and no migration path except for to upgrade to their (unaffordable) enterprise package. I also didn't even realize they did this because they sent the email from their marketing domain, which I have under my email filters (rich, for an email company!) Do not trust these guys. Support is just an AI robot that tells you to buy the enterprise package. Absolute joke. **What problems is Validity Engage solving and how is that benefiting you?** Nothing now. We used it to test email designs ### 2. Litmus Boosts Email Marketing Precision and Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Grecia L. | Email Marketing & Marketing Automation Specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Validity Engage?** Litmus has become an essential tool in my email marketing workflow. What I appreciate most is how it removes the guesswork from email testing, allowing me to preview exactly how my campaigns will appear across all devices and inboxes before hitting send. The platform’s comprehensive preview capabilities and in-depth troubleshooting tools give me confidence that my emails will render perfectly and avoid spam filters, which is crucial for maintaining high engagement rates. Beyond just visual accuracy, Litmus helps safeguard my brand’s reputation by ensuring deliverability and consistent performance. For any professional serious about email marketing precision, Litmus is a reliable, powerful solution that truly elevates the quality and effectiveness of every campaign. **What do you dislike about Validity Engage?** One aspect that could be enhanced is the reporting functionality. Simplifying these features would make them more intuitive and allow for easier customization to suit the varying needs of different teams. Additionally, enabling quicker integration with a broader selection of marketing platforms would help streamline workflows even more. **What problems is Validity Engage solving and how is that benefiting you?** Litmus solves the challenge of unpredictable email rendering and deliverability by offering a powerful set of testing tools and detailed analytics. It lets me preview how emails will look on different devices and email clients, which helps catch any design or technical issues before sending. This way, I can fix problems like broken links, missing images, or coding errors early on. By doing this, Litmus helps reduce the chance of emails ending up in spam or not displaying properly. That means more people actually see the emails as intended, leading to higher open and click rates. Overall, using Litmus improves the user experience and helps get a better return on investment from email campaigns by making them more effective and reliable. **Official Response from Danielle Contin:** > Hi Grecia, Thank you so much for sharing such a detailed and thoughtful review! We’re thrilled to hear that Litmus has become an essential part of your email marketing workflow and that our testing, preview, and troubleshooting tools are helping you send confidently and maintain strong engagement. Knowing that Litmus supports both your brand reputation and overall campaign precision means a lot to us. We also appreciate your insights on reporting and integrations. Feedback like yours helps guide our roadmap, and simplifying reporting and expanding integrations are both areas our product team continues to evaluate. Thank you again for taking the time to share your experience. We're grateful to support your email marketing success, and we're here to continue making your workflow even smoother and more impactful! ### 3. Collaboration Made Easy, Minor Pin Issue Aside **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2025 **What do you like best about Validity Engage?** I appreciate that Litmus allows me to share email content with people who may not have a Litmus license. I also value the feature that lets me highlight specific areas and indicate exactly where I suggest making edits within the content. **What do you dislike about Validity Engage?** This is a minor issue, but I would prefer if a pin or comment could stay attached to the specific item it refers to. For instance, when commenting on an image, if the creator moves that image, the pin currently stays in its original position rather than moving with the image. I’m not sure if it’s technically possible to change this, but it’s a small concern compared to everything else Litmus provides. **What problems is Validity Engage solving and how is that benefiting you?** Litmus has made collaborating with others incredibly easy. Before we started using Litmus, our team relied on countless emails, which often led to confusion and messages getting crossed. Now, with Litmus, our workflow is much smoother. I would be truly disappointed if we ever lost access to this tool. **Official Response from Danielle Contin:** > Thank you for taking the time to share such thoughtful feedback! We’re delighted to hear that Litmus has made collaboration smoother for your team, especially by reducing the confusion that comes with email-based reviews. It’s great to know that features like sharing with non-licensed users and pinpointing suggested edits are making a meaningful difference in your workflow. We also appreciate you calling out the issue with comment pins not moving when an element is repositioned. While it’s a small detail, feedback like this helps us continue improving the platform in ways that matter to users. We’ve shared your note with our product team for consideration in future enhancements. Thanks again for your kind words — we’re thrilled to be a valuable part of your process! ### 4. The reason I don’t fear CSV files anymore. **Rating:** 5.0/5.0 stars **Reviewed by:** Vishal H. | Salesforce Developer, Manufacturing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Validity Engage?** As a Salesforce developer/admin, I used to rely on Data Loader, but after discovering Demand Tools, I started working with it regularly. I really like its clean, intuitive, and user-friendly interface with no unnecessary confusion. One of my favorite implementation by tool is the key icon selection during data mapping, which makes it easy to identify the unique identifier. **What do you dislike about Validity Engage?** I’ve been using Demand Tools for over a year, but recently, as a Salesforce developer/Admin, I noticed a major gap when comparing it to Salesforce Inspector. In Salesforce Inspector, we can perform all DML operations directly, and it automatically detects the primary key while mapping data. It also displays detailed errors next to each individual record during operations, making troubleshooting easier. In contrast, Demand Tools still only shows an overall error summary, without record-level error details — a feature I believe it’s still missing. I dislike about this implementation missing in Demand Tools. **What problems is Validity Engage solving and how is that benefiting you?** Demand Tools makes bulk data work in Salesforce so much easier. I use it for updates, uploads, and cleaning up duplicates, and it’s saved me a ton of time compared to other tools like data loader. It’s faster, less error-prone, and takes a lot of the hassle out of managing large data sets. **Official Response from Danielle Contin:** > Hi, Vishal! Thank you for taking the time to share such a thoughtful and detailed review! We’re thrilled to hear that DemandTools has become your go-to solution for bulk Salesforce work, and that its clean, intuitive interface has helped replace the frustration you once associated with CSV files. We love hearing that features like the key-icon selection during mapping are making your workflow faster and clearer. We also appreciate the comparison you shared with Salesforce Inspector. I did want to mention that DemandTools does provide detailed, per-record error logs after an Import job completes, including a line-item breakdown of the issue for each record. Even better, we’re rolling out functionality to surface these errors during the process—so you’ll be able to stop the job early instead of waiting for the full list to process. If you’re not currently seeing the per-record error logs, please ensure you’re on the latest version of DemandTools so you can take advantage of these updates. Thank you again for your review—we’re glad DemandTools is helping you work faster, reduce errors, and simplify complex data operations. We appreciate your feedback and look forward to continuing to improve the experience for you. ### 5. Powerful Duplicate Detection, But Lacks Dynamics Support **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Validity Engage?** The ability to create scenarios to catch different types of duplicates caused by different types of errors is fantastic! We have ones for specific kinds of malformed data, ones for really obscure and rare match criteria (e.g. one of a contact’s parent’s email addresses + contact first name matches), etc.. **What do you dislike about Validity Engage?** Using it with Dynamics. Nobody we’ve spoken with at support knows about Dynamics, all documentation is written for Salesforce, and nearly every bug we encounter is never-before-seen and the fix has to be slated for a future release. We’ve actually hardly gotten it working at all yet due to this. **What problems is Validity Engage solving and how is that benefiting you?** Our database is ~20% duplicates, so we need a highly robust solution to handle them. It would benefit us enormously if it worked. We’re still giving it a chance because their support has been attentive, the tool is affordable, and it has a ton of *promise* **Official Response from Danielle Contin:** > Thank you for sharing your thoughtful review. We’re glad to hear that the flexibility of DemandTools scenarios is helping you catch even the most complex and unusual duplicate patterns — it’s great to know this capability is delivering value for your team. We also appreciate your honest feedback about using DemandTools with Microsoft Dynamics. We understand how frustrating it can be when documentation and troubleshooting resources don’t fully align with your CRM, and when some issues require future updates. While our support team is committed to helping, we recognize there’s more work to do to improve the Dynamics experience. With such a high volume of duplicates, having a reliable solution is essential. Thank you again for your patience, honesty, and partnership. Your feedback truly helps us improve. ### 6. Efficient, Intuitive, and Time-Saving Data Migration with DemandTools **Rating:** 5.0/5.0 stars **Reviewed by:** Wendy P. | Sales Operations Project Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Validity Engage?** What I appreciate most about DemandTools is its powerful capability to migrate thousands of records quickly and efficiently. It significantly streamlines data management tasks, saving valuable time and effort **What do you dislike about Validity Engage?** One thing I find frustrating about DemandTools is the tagging experience in scenarios. When I select a tag, it doesn’t persist—so I have to repeatedly go back to the lookup every time I want to use another scenario from that tag. It would be much more efficient if the tag selection could be retained. Other than that, it's a great tool. **What problems is Validity Engage solving and how is that benefiting you?** DemandTools addresses the challenge of migrating large volumes of data from SAP to Salesforce (SFDC) within tight timeframes. Its scenario-based setup allows for efficient, repeatable processes that ensure data is transferred quickly and accurately—making it an invaluable tool for time-sensitive data operations. **Official Response from Danielle Contin:** > Hi Wendy, Thank you for sharing such a thoughtful review! We’re thrilled to hear that DemandTools is helping you migrate thousands of records quickly and efficiently. It’s great to know the scenario-based setup is supporting your SAP-to-Salesforce workflows and making time-sensitive data operations smoother and more accurate. We also appreciate your feedback about the tagging experience. We believe you’re referring to the tag filter on the DemandTools Home page, where selecting a tag, loading a scenario, and then returning to the dashboard requires reapplying that tag filter. You’re correct—at this time, the tag selection doesn’t persist after navigating away from the page. We understand how retaining the selected tag would make it easier to choose the next scenario without re-filtering, and we genuinely appreciate you bringing this up. We encourage you to submit this suggestion to our feature request portal so our product team can review it for a future update. Thank you again for taking the time to share your feedback and for helping us continue improving DemandTools! ### 7. User-Friendly Data Import, Duplicate Management for Salesforce **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Validity Engage?** DemandTools provides a much more helpful way to import data into Salesforce, across multiple orgs, and into sandboxes. It's easy to navigate, and the user interface is very friendly to folks who get intimidated by complex or overly technical apps and programs. It's my go-to over Data Loader, hands down! DemandTools also makes the de-duping process so much easier! Finding duplicates and reconciling them is infinitely faster and more efficient! **What do you dislike about Validity Engage?** Like all tools, it doesn't help much concerning Pardot/MCAE. But I can't fault them for that because no one else can do it, either. **What problems is Validity Engage solving and how is that benefiting you?** We have a lot of duplicates as a result of improper data migration from other systems. DemandTools is helping us clean up our data and keep it clean so we can truly get a 360-degree view of our clients, subscribers, and customers. **Official Response from Danielle Contin:** > Thank you so much for your fantastic review! We’re thrilled to hear that DemandTools has become your go-to for importing data across Salesforce orgs and that the user-friendly interface makes the process feel approachable and stress-free. It’s great to know the deduplication capabilities are also helping you work faster and more efficiently — especially when dealing with a large volume of migrated data. We appreciate your note about Pardot/MCAE as well. While limitations on that front are shared across the industry, we’re always exploring ways to expand functionality where possible. Thanks again for sharing your experience. We’re glad DemandTools is helping you clean and maintain high-quality data so your team can get a true 360° view of your customers and subscribers. Your feedback means a lot to us! ### 8. Great for Email Testing, but Pricing Could Be Friendlier **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2025 **What do you like best about Validity Engage?** Litmus is an incredibly powerful tool for anyone working in email marketing. I really like how it allows me to preview emails across dozens of devices and email clients before sending. The design insights and spam testing features save a lot of time and reduce the risk of errors. The analytics are also very useful, especially when tracking engagement and performance at a granular level. **What do you dislike about Validity Engage?** The main drawback is the price — it can be quite expensive, especially for small teams or businesses. Some features feel like they should be included in the lower-tier plans but are only available at higher price points. The interface, while clean, could also be a bit faster when switching between previews. **What problems is Validity Engage solving and how is that benefiting you?** Litmus helps me ensure that every email campaign looks perfect across different devices and inboxes. It reduces the risk of broken designs, formatting issues, or emails landing in spam. This gives me more confidence in the campaigns I send and improves overall deliverability and engagement. ### 9. The Ultimate Email Cleaner! **Rating:** 4.5/5.0 stars **Reviewed by:** Quinn G. | Inside Sales Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Validity Engage?** BriteVerify helps to identify email addresses' that are valid, invalid, and unknown. Filtering for only the valid emails, our deliverability rates for marketing emails has drastically increased. Creating lists of emails to market to, in the past we were far under expected delivery rates. After putting our lists through BriteVerify we were able to get to the 99% delivery threshold. This was huge for us because the only way we market is through email. Being able to grow our deliverability rates from under 90% up to 99% has increased our number of prospects and sales. **What do you dislike about Validity Engage?** Somedays while uploading large lists, it can take multiple minutes if not longer to analyze and create the BriteVerified report. **What problems is Validity Engage solving and how is that benefiting you?** Increasing our deliverability rates from under 90% to almost 100%. **Official Response from Danielle Contin:** > Thank you so much for your detailed review! We’re thrilled to hear that BriteVerify has helped you increase your deliverability rates from under 90% to 99%. Knowing that our solution directly supports your email marketing success and drives more prospects and sales is exactly the kind of impact we aim for. We also appreciate your feedback about the time it takes to process larger lists. This type of input is very valuable for us as we continuously work to improve both speed and ease of use. We’re glad BriteVerify is making such a measurable difference for your team, and we look forward to supporting your continued success. ### 10. LifeSavor, Smooth, Brilliant **Rating:** 5.0/5.0 stars **Reviewed by:** Kharaam S. | Sr. Salesforce Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2025 **What do you like best about Validity Engage?** We often use demand tools for duplicate management, deleting, and modifying records in bulk. The frequent refresher trainings really helps admins easily get back into using this product. The customer support portal is filled with videos and articles that are easily accessible and very helpful. We frequently sign in/out of sandbox and production to make changes to the data in both environments. **What do you dislike about Validity Engage?** The only issue I have which I understand is unique to our organization is that with the frequent updates released, I have to contact our IT department to get their help with admin credentials to install the new versions. If only there was a way to bypass that and have my computer allow installation of the releases faster. **What problems is Validity Engage solving and how is that benefiting you?** We don't have to export the data, manipulate in Excel and upload back in. It is easy to find, filter, and modify data. It is very helpful to be notified of duplicates created using the scheduled jobs. **Official Response from Olivia Hinkle:** > Thank you for your thoughtful review! We're delighted DemandTools streamlines your data management and that our training and support resources are helpful. We appreciate your feedback about the update process and will share it with our team as we work to enhance your experience. Thank you again for choosing DemandTools and for taking the time to leave such a detailed review. If you ever have more feedback or need assistance, please don’t hesitate to reach out—we’re always here to help! ### 11. A Perfect Email Verifier Application- Brite Verify **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2018 **What do you like best about Validity Engage?** BriteVerify tool is a very easy to use software. It checks emails quickly and gives clear results like valid, invalid, or risky. I like that the accuracy is high and it helps reduce bounce rates. The dashboard of this tool is very simple, and uploading files is smooth. **What do you dislike about Validity Engage?** Sometimes the credits get used fast, especially for big lists. Also, risky emails are not always 100% clear, so I still have to double-check. Integration options can be improved. **Recommendations to others considering Validity Engage:** Just want more implementationa to be done like pricing and all. **What problems is Validity Engage solving and how is that benefiting you?** I use d BriteVerify software to clean and verify email lists before campaigns. It helps me remove fake or invalid emails, reduces bounce rate, and keeps my email domain reputation safe. ### 12. Looked for a duplicate matching tool and DemandTools fits the brief **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Validity Engage?** How bespoke tool is, I love how I can weight values within fields, combine values for multiselect etc. It just hits the spot with how complex duplicate matching and merging can be, **What do you dislike about Validity Engage?** The history element. Often I want to look back at past merges to see what happened but I can't do this, I can only see a row item for the entire merge job - it's not possible to review it to help troubleshoot any issues **What problems is Validity Engage solving and how is that benefiting you?** I have many duplicate records in the system - primarily from prospective students and applicants. Often these two types of record can be the same person. DemandTools solves this issue and not only cleans up the database but helps us to reflect on ROI for our activities and spend. **Official Response from Danielle Contin:** > Thank you for taking the time to share your detailed review! We’re delighted to hear that DemandTools “hits the spot” for your complex duplicate-matching needs, especially with capabilities like weighting fields and handling multiselect values. Duplicate scenarios like those you described across prospective students and applicants can be challenging, and we’re glad DemandTools is helping you clean up your database and better understand ROI. We also appreciate your feedback about the history element. For now, you can access detailed history for Dedupe merges through the restore files or by exporting the grid detail before running a merge. These articles walk through the steps: https://knowledge.validity.com/s/articles/DemandTools-V-Release-Restore-Files?language=en_US https://knowledge.validity.com/s/articles/Dedupe?language=en_US (scroll to the bottom for the merge history details) Thank you again for your thoughtful feedback—we’re always working to improve, and insights like yours help us continue making DemandTools even more powerful and user-friendly. ### 13. Keep everything organized! **Rating:** 4.0/5.0 stars **Reviewed by:** Antonio H. | Jefe de proyecto , Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2025 **What do you like best about Validity Engage?** I’ve been using Everest and what I really like is how it helps me keep everything organized without needing to be a tech expert it feels flexible like I can shape it to fit my workflow and the support team is super responsive which makes me feel confident using it I also enjoy how the visuals are clean and easy to understand **What do you dislike about Validity Engage?** I have to say the price is a bit steep and sometimes I wish they’d release updates that actually change things in a meaningful way **What problems is Validity Engage solving and how is that benefiting you?** It address inefficiencies, reduce manual workload, and improve decision-making by automating complex tasks and providing accurate, scalable solutions. **Official Response from Danielle Contin:** > Hi Antonio, Thank you for your thoughtful review! We’re so glad to hear that Everest is helping you stay organized and adapt the platform to your workflow with ease. It’s great to know the clean visuals and our responsive support team are adding to your overall confidence and experience. We appreciate your feedback on pricing and on updates that bring more meaningful changes. That’s incredibly helpful input, and you’ll be happy to know we have a strong lineup of impactful enhancements planned in our 2026 roadmap. Thanks again for sharing your experience — we’re grateful to have you with us! ### 14. Excellent tool and UI to work with Salesforce data in bulk. **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew E. | Systems Integration Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Validity Engage?** * UI is easy and intuitive * Good documentation * Functionality and capabilities **What do you dislike about Validity Engage?** Working with really large data sets can be slower, especially as you try to progress into the 'preview' of the data. **What problems is Validity Engage solving and how is that benefiting you?** DemandTools is a powerful tool that helps us update and modify large quantities of data. It can also be a great tool the query data. DemandTools UI will populate fields in a picklist and connect to related objects in the UI. This is definitely more efficient that a SOQL query. **Official Response from Danielle Contin:** > Hi, Andrew! Thank you for your detailed review! We’re thrilled to hear that you find DemandTools’ UI intuitive, documentation helpful, and functionality robust. It’s fantastic to know the tool is making it easier to update, modify, and query large quantities of Salesforce data, improving efficiency compared to manual SOQL queries. We also appreciate your note about performance with very large datasets. Feedback like this helps us continue enhancing the tool to make it even faster and more seamless. We’re glad DemandTools is supporting your Salesforce data management and look forward to helping your team succeed. ### 15. Dedupe and Mass Import Features Are Game-Changers! **Rating:** 4.0/5.0 stars **Reviewed by:** Aline P. | Director of Revenue Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Validity Engage?** dedupe and mass import features! the match feature is incredible too! **What do you dislike about Validity Engage?** i wish there was some sort of workflow steps so i could build out more robust data cleaning **What problems is Validity Engage solving and how is that benefiting you?** importing leads and keeping data clean deduping custom objects **Official Response from Danielle Contin:** > Hi Aline, Thank you for your review! We’re so glad to hear that the dedupe, mass import, and match features are making a big impact on your data workflows. It’s great to know DemandTools is helping you keep your data clean and streamline lead imports and custom object deduplication. We also appreciate your suggestion around adding workflow-style steps for more robust data cleaning. Feedback like this is incredibly valuable as we continue to enhance the product, and we’ll make sure it’s shared with our team. Thanks again for taking the time to share your experience! ### 16. Want your data in Tip Top Shape? Demand Tools is the key! **Rating:** 5.0/5.0 stars **Reviewed by:** Angie H. | COO, Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2025 **What do you like best about Validity Engage?** It is easy to use, implement and you customize to your needs. I have used Demand Tools at many previous companies, large and small and now with our clients and one thing remains the same, DTV meets all needs. I have been able to customize the modules to fit the needs of the database, use cases and enablement processes to achieve amazing results. As I started at my last company, the first thing I did was to utilize the Assess feature. I used this day one to set a baseline for our data quality and then set it to run monthly. I brought these reports to my 90 day, 6 month and annual reviews. Not only would I not start a new role without DTV, I relied on this to prove the outcomes of our database improvements! The support team behind it is also amazing! Have a question? Just ask! **What do you dislike about Validity Engage?** There is not much to dislike. the team is available weekly for Office Hours and the product has a Feature Request button built in. **What problems is Validity Engage solving and how is that benefiting you?** Demand Tools helps with all things data - cleansing, quality and maintenance. It would be impossible to manage a Salesforce org without it **Official Response from Olivia Hinkle:** > Hi Angie. Thank you for sharing your experience with DemandTools and for your continued support. It's great to hear how you are using Assess to understand your data and stay ahead of issues. We're so glad DemandTools is critical in your many data management journeys. ### 17. Makes QAing Emails so Easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Kelsey M. | Email Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2025 **What do you like best about Validity Engage?** Litmus has made my role at work so much easier! It has been a breeze to check emails on all different platforms on one website. I used to have to send emails from the ESP to all different email addresses and check them from my phone, tablet, and desktop. With Litmus, I have saved so much time. I also love the fact that our clients can make corrections directly in the email, letting us know what to change or fix. It's also very easy to send emails directly from the ESP to Litmus to check for spam issues! **What do you dislike about Validity Engage?** We sometimes have issues where the code doesn't update the changes, but they are seen in the previews. This can be frustrating when there is a tight turnaround on a deadline, and we have to go back and forth between the two previews to see what hasn't been changed. **What problems is Validity Engage solving and how is that benefiting you?** Litmus is solving the problem of checking the emails to make sure they look great across providers and platforms. Before Litmus, we had to do this manually and it just took forever. Litmus has saved me hours of time allowing me to test emails on different providers and platforms directly on Litmus! **Official Response from Becca Gage:** > Hi Kelsey, Thank you for sharing your experience with Litmus! I'm sorry to hear you've had some issues with the code not updating, we completely understand how that would be frustrating. If you are still experiencing this issue, please feel free to reach out to our support team at hello@litmus.com, they are always here to help. Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 18. Excellent Salesforce Administration Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff H. | Principal Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Validity Engage?** The wide range of tools tools that allow many forms of data query, update, and deduping. Each is pretty easy to use once you get the hang of it, and all have the ability to save Templates to repeat process over and over. The Object deduper allows for you to operate similar to the salesforce DEDUPE operation, across ANY objects. you can define rules that score which record to take as the master, so that bulk dedupe jobs can be relatively hands off. I have used this tool in it's various forms for 14+ years now. Early on, it was the only tool that did some of the jobs it can do. Now there are others, but this still hold true as a useful tool. **What do you dislike about Validity Engage?** We were not thrilled with the licening model that changed from individual licenses (which were our Admins) to being based on total users, where we have Thousands. **What problems is Validity Engage solving and how is that benefiting you?** Mass cleanup of data, Object Deduping, COmparison of data across several objects, mass updates of data as business rules change. **Official Response from Olivia Hinkle:** > Thank you for sharing your experience with DemandTools. We're pleased to hear that the tool has been valuable for mass data cleanup, deduping, and data comparison. Thank you for sharing your concerns about the licensing model change, we will consider this for future updates. ### 19. Amazing way to stay ahead of the game! **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa F. | Senior Consultant, Relationship Marketing and Communications, Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Validity Engage?** As an email proofer, I have found Litmus to be an invaluable tool in my daily workflow. It's incredibly user-friendly, which makes navigating through the platform a breeze. The design is not only intuitive but also visually appealing, making it enjoyable to use. Litmus offers a wide range of capabilities that are essential for my day-to-day tasks. From comprehensive email previews across different clients and devices to robust testing and analytics features, Litmus covers all the bases. These functionalities have significantly improved my efficiency and the quality of my work. One of the aspects I love most about Litmus is their commitment to innovation. They are constantly updating and adding new features, ensuring that the platform evolves with the ever-changing landscape of email marketing. This forward-thinking approach makes me feel confident that I am using the best tool available. Moreover, Litmus fosters a sense of community among its users. Whether it's through their webinars, forums, or user groups, I always feel connected and supported. This sense of belonging and the opportunity to share insights and learn from others in the field is incredibly valuable. Overall, Litmus is a top-notch platform that has enhanced my productivity and the quality of my work as an email proofer. I highly recommend it to anyone in the field. **What do you dislike about Validity Engage?** As a proofer, the main challenge I've encountered is the difficulty in collapsing and searching through archives and folders. This process significantly slows down the computer and hampers overall efficiency. **What problems is Validity Engage solving and how is that benefiting you?** As an email proofer, Litmus is a game-changer. It makes sure emails look great on all devices and speeds up testing with handy previews and analytics. They're always updating with cool new features, and the community is super helpful. It's made my job way easier and my emails way better. A must-have! **Official Response from Becca Gage:** > Hi Melissa, Thank you for your glowing review! We're delighted to hear that Litmus has significantly improved your efficiency and the quality of your work as an email proofer. We understand the challenge you've faced with collapsing and searching through archives and folders, and we're committed to finding solutions to enhance your experience, I'll pass this feedback along to our product team. We're grateful for your support and recommendation, and we look forward to continuing to provide you with innovative features and a supportive community. -Becca Gage, Customer Marketing at Litmus ### 20. The one tool Salesforce Administrators MUST have! **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa F. | Business Systems Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2025 **What do you like best about Validity Engage?** It saves you time in managing your records and maintaining the SFDC org. It makes repetitive tasks easy and you can manage your data without losing hours or days of work. **What do you dislike about Validity Engage?** I honestly have not found anything that I dislike about the tool. The team takes all suggestions and makes modifications to enhance the application. **What problems is Validity Engage solving and how is that benefiting you?** I am able to quickly standardize, load and manage data within SFDC without exporting large sheets of data. This is turn keeps security a top priority. I use it to load data and with the functions I can quickly assess or locate issues within the data load. I use it everyday for a multitude of tasks. Too numerous to include! I was able to recently reduce a weekly data load from two days manually uploading to two hours prepping and loading with DemandTools. **Official Response from Olivia Hinkle:** > Hi Lisa. Thank you for sharing your experience with DemandTools and the team. I love hearing how the tool is not only saving you time on a daily basis but also contributing to the security of your data. Congrats on the great work with DemandTools, reducing a process from days to hours is just awesome! ### 21. Easy plug and play testing with your defined selection of email clients to test **Rating:** 5.0/5.0 stars **Reviewed by:** John S. | Digital Platform Engagement Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Validity Engage?** The length view allows you to view all your email client tests at once and zoom your browser in with full resolution. This allows me to eyeball and complete visual design/layout QA within 2 minutes, instead of opening each individual email-client test result to verify. **What do you dislike about Validity Engage?** There is no automatic email folder sorting. So it can just become a big running list. **What problems is Validity Engage solving and how is that benefiting you?** Litmus enables us to confidently send out all our marketing campaigns by allowing us to visually-check individual emails before we send them out. ### 22. Email template development and testing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2025 **What do you like best about Validity Engage?** One of the main upsides of using Litmus is the dynamic preview that is updated as and when we code, also the previews from different devices which helps to understand the rendering in various email clients and devices. Also the Litmus personalize pro which helps build reusable content blocks with ease. **What do you dislike about Validity Engage?** Some downsides I have faced is the platform is a little slow sometimes and it takes a longer time to load previews and sometimes throws "page not responding" error. **What problems is Validity Engage solving and how is that benefiting you?** Litmus is majorly solving the issue to test mail templates in various devices by instead offering all device previews in one place. Also it helps in solving the problem of hosting assets we use in our email templates as litmus does that for us. ### 23. Litmus - an industry verb **Rating:** 5.0/5.0 stars **Reviewed by:** Kirk K. | Email Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Validity Engage?** I've used Litmus for years. It beats Email on Acid hands down. The Builder feature is intuitive. Overall if you build emails, templates etc you're going to need a platform that shows you how your work looks on a bunch of platforms. Litmus is the best. The ability to quickly share preview sets to stakeholders is great too. **What do you dislike about Validity Engage?** If it was more intuitive to narrrow down previews to just one or two problem browsers so that I'm not going through the previews quite as quickly would be great, Also the Salesforce plug-in is so limited as to be pointless. But overall, until someone does better, Litmus rules. **What problems is Validity Engage solving and how is that benefiting you?** Consistency across browsers and the cause of hair loss de jour Dark Mode. **Official Response from Becca Gage:** > Hi Kirk, Thank you for being a long-time user of Litmus! We're glad to hear that you find our platform to be the best for testing! Check out this help article about setting up testing profiles - I think it might be what you're looking for to narrow down your preview lists http://help.litmus.com/article/227-change-your-default-email-clients-list and then as far as the limitations you're finding with the Salesforce integration, our team would be happy to review the in-depth capabilities on a call with you if you're interested! Just reach out to hello@litmus.com if you want to set up a demo/training. Thanks Kirk! -Becca Gage, Customer Marketing Manager at Litmus ### 24. Easy to use, reliable platform **Rating:** 5.0/5.0 stars **Reviewed by:** Gregory C. | CRM Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2025 **What do you like best about Validity Engage?** Litmus makes email creation easy! From coding highlights to snippets and templates, it's easy to integrate business specific and critical dynamic coding into the platform to use in our system. Haven't used customer support that much but it is helpful when needed. I use this tool daily, and don't know what I would do without it. Highly recommend! **What do you dislike about Validity Engage?** Can't think of anything that I don't like. **What problems is Validity Engage solving and how is that benefiting you?** Litmus is our go-to solution for creating accurate and dynamic email content. Whether we're using snippets or editing templates, it's a super easy, fast-to-learn tool that makes coding a breeze. It highlights when a part of the code is incorrect, making it efficient to catch and fix any errors. **Official Response from Becca Gage:** > Hi Gregory, We're happy to hear that Litmus is meeting your email creation needs. Thank you for your recommendation and positive feedback! Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 25. Inconsistent Processing and Poor Support **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Validity Engage?** UPDATED: After a month of exchanging emails, BriteVerify acknowledged that they found the bug impacting our list verification. They allowed us to rerun our lists and we renewed our contract. **What do you dislike about Validity Engage?** My experience with BriteVerify has been frustrating and costly due to their system’s inconsistent verification process, lack of clear error messaging, and poor customer support. Here’s what happened: - Phone verification failed on some files but worked on others despite identical formatting. - Instead of providing a clear explanation, support first blamed phone number formatting, then later claimed I had incorrectly selected checkboxes—ten times. - I know for a fact that I selected the correct boxes, yet BriteVerify’s logs supposedly showed otherwise. This suggests either a logging error or a deeper issue with how their system processes selections. - Their system verified email addresses even when email verification was explicitly unchecked, leading to unintended credit consumption. - There were no error messages indicating a problem with phone number formatting—if the format was wrong, why did the verification silently fail instead of notifying the user? To make matters worse, support provided contradictory explanations and failed to answer key questions about why verification was inconsistent across files. Then, closed the ticket without resolving the issue. BriteVerify’s design raises serious concerns, especially for a consumption-based pricing model where users pay per verification. If selections can be processed incorrectly and credits consumed without clear validation or error messages, this is either a severe UX flaw or an exploitative design choice. If you rely on accurate verification and transparent billing, I strongly recommend looking for an alternative solution. **What problems is Validity Engage solving and how is that benefiting you?** Currently BriteVerify is creating more problems than solving any. Inconsistent results and lack of error messaging have caused wasted time and money. **Official Response from Geoffrey Palmer:** > Thank you for your review. This feedback is vital to helping us provide the best technology and services to customers, and so appreciate your candor around where we fell short of your expectations. Thank you also for taking the time to work with our team to identify the root cause and deploy a fix, allowing us to provide an improved experience to your peers and future users. We look forward to continuing to work with you and your organization. If you would like to discuss further or have other suggestions for improvements, please don't hesitate to reach out. You can find me at geoffrey.palmer@validity.com. Kind regards, Geoffrey ### 26. Reliable, quick and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Julia B. | Lifecycle Marketing Operations Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Validity Engage?** Litmus helps us know as email marketers quickly and efficiently what our emails look like across a wide spectrum of platforms and devices. The renderings are delivered at remarkable speed, and the preview pane is designed for collaboration. I like being able to make notes on the individual renders so that my team can communicate clearly about where the issues might lie. We use Litmus for all of our templates, roughly 2-3 sends daily. **What do you dislike about Validity Engage?** The only downside is that it can take a lot of time to click through all of the proofs, and I wish that the preview pane tiles could expand with a hover rather than a full slide show. **What problems is Validity Engage solving and how is that benefiting you?** Litmus is helping solve a few problems: 1. How do we create content that renders at time of open 2. How do we test our emails across a wide variety of platforms and devices to make sure that our designs are optimized for all of our audience 3. When we come across a problem, how can we experiment with our HTML coding without inadvertently breaking the design already in our email marketing platform. ### 27. Litmus is My Go To Email Testing Program **Rating:** 5.0/5.0 stars **Reviewed by:** Paige Y. | Senior Email Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Validity Engage?** I love that you can view email previews across all devices - and the program checks to see if your creative is ADA compliant and passes accessibility checks. The platform is easy to use and a great starter platform for both new and experienced email developers. **What do you dislike about Validity Engage?** There are some render issues in certain previews that litmus creates, the most recent one I can think of is using rounded edges in iPhone previews for CTA buttons will error, and show as blank. **What problems is Validity Engage solving and how is that benefiting you?** Litmus solves the issue and addresses the need to optimize one email for multiple email clients and devices. It benefits me because it keeps my creative organized, efficient, and gives my team a space for everyine to review. **Official Response from Becca Gage:** > Hi Paige, We're glad to hear that you find Litmus to be your go-to email testing program! We appreciate your feedback about the email previews and ADA compliance checks. We apologize for any render issues you have experienced, and we are constantly working to improve our platform to provide a better user experience. Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 28. Somewhat expensive but consistent and effective email marketing platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Validity Engage?** Excellent reporting and feedback dashboard. Makes it easy to track and show ROI to clients. **What do you dislike about Validity Engage?** High initial cost for low volume clients. Occasional bugs in later build client reporting. **What problems is Validity Engage solving and how is that benefiting you?** Streamlining email marketing, providing metric and feedback on campaign results. Works with dev/QA to visualize email output in various browsers/clients. **Official Response from Danielle Contin:** > Thank you for taking the time to share your feedback! We’re glad to hear that Litmus’ reporting and feedback dashboards are helping you clearly track performance and demonstrate ROI to your clients. It’s great to know the platform is supporting both your marketing workflow and collaboration with dev/QA teams. We also appreciate your candid notes on pricing for low-volume clients and the occasional reporting bugs in newer builds. We’ll make sure the product team is aware of this feedback so they can continue strengthening reliability and evaluating where improvements can be made. Thank you again for your thoughtful review—and for trusting Litmus to help deliver consistent, effective email marketing results. We're committed to continuing to enhance the platform for you and your clients. ### 29. Litmus is fantastic—sleek, accessible, fun, and packed with learning opportunities! **Rating:** 4.5/5.0 stars **Reviewed by:** Anya S. | Front End Web, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Validity Engage?** 1. I am still learning the Litmus platform, but I am already in love with such features as Personalized Content and Email Guardian. 2. The interface is intuitive and user friendly. 3. Litmus content, like their newsletters, is an absolute delight—well-written and visually stunning. They remind me of a delicious cupcake that I want to sink my teeth into right away! :) 4. Last but not the least, customer support seems to be friendly and fast. **What do you dislike about Validity Engage?** 1. Not 100% sure yet (I am still learning). But I think I'd like to see more ready-to-go templates. 2. Also, it may be slow sometimes to render email previews and when I send out a test email to my inbox, that email is just all blank. However, it doesn't happen often. 3. Currently, I can only send test emails to the addresses we have set up in Litmus. I’d love the option to send to additional email addresses. **What problems is Validity Engage solving and how is that benefiting you?** - Preview emails in various email clients - Content personalization - Email marketing education ### 30. Life Saver! **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda S. | Salesforce Administrator, Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Validity Engage?** DemandTools is so much easier to use than Dataloader in my opinion. I use it almost every day to manage our Salesforce orgs. **What do you dislike about Validity Engage?** I have no complaints with DemandTools! Its a great tool **What problems is Validity Engage solving and how is that benefiting you?** Mass updates are made easy, especially when Salesforce users send me a list of items to update but dont include the ID. I always use DT to quickly get the IDs in order to do the import. **Official Response from Danielle Contin:** > Thank you so much for your glowing review! We’re thrilled to hear that DemandTools has become a “life saver” for you and that it’s easier to use than other solutions you’ve tried. Knowing that you rely on it almost daily to manage your Salesforce orgs is fantastic feedback for our team. We’re especially glad to know that DemandTools makes mass updates simple, even when IDs aren’t included. That’s exactly the type of efficiency and reliability we aim to deliver. We appreciate you taking the time to share your experience and look forward to continuing to support your success with your Salesforce. ### 31. Leveraging Litmus **Rating:** 4.5/5.0 stars **Reviewed by:** Ma. Cleta C. | Digital Marketing Lead, Mechanical or Industrial Engineering, Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Validity Engage?** What I like about Litmus is its capability to address and support their customers in all aspects of their marketing requirements. May it be, email design, building, testing, review and approvals, spam testing, and analytics. Our email templates, modules and brand colors are stored in Litmus. We design and build emails in Litmus and sync them to our ESP. With our ESP being directly integrated to Litmus, we don't always have to go back and forth on email testing. Emails can be reviewed without leaving ESP instance. Analytics are superb, it gives us data how our subscribers are engaging on our campaigns, what email clients and devices they use to read our emails. This whole set of data give us a full view on how to approach and improve our email marketing program. It is really worth the investment. Litmus is always there to support their customers' success. **What do you dislike about Validity Engage?** Our company has a number of sub-accounts. Hopefully a feature on how to share templates, snippets and partials between sub-accounts would be a great ease of use. Right now, when there is a need to update on one template, I have to manually make changes on affected sub-accounts. Copying of snippets between sub-accounts will be great too. **What problems is Validity Engage solving and how is that benefiting you?** Manual testing - Before Litmus, we do our testing by using two phones (Android, IOS), an Ipad, and a desktop. It was a manual way of testing our emails on limited devices and email clients. We were not considerate how email renderings have affected email engagement. Litmus served as our eye-opener. It was a 360-degree change in our email marketing program. **Official Response from Becca Gage:** > Hi there, It's great to hear that Litmus has helped address the manual testing challenges you were facing, and that it has significantly improved your email marketing program! We're dedicated to providing solutions that benefit our customers, and we're thrilled to hear about the positive impact Litmus has had for your team. Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 32. Enables seamless execution of bulk operations with minimal effort. **Rating:** 5.0/5.0 stars **Reviewed by:** linga raju P. | Sr software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Validity Engage?** able to perform most data activities which were not possible with other tools **What do you dislike about Validity Engage?** UI need to be improved to make user friendly **What problems is Validity Engage solving and how is that benefiting you?** bulk data dealing **Official Response from Danielle Contin:** > Thank you for sharing your experience! We’re thrilled to hear that DemandTools enables you to perform bulk data operations and accomplish tasks that weren’t possible with other tools. It’s fantastic to know it’s making your data management work so much more efficient. We also appreciate your feedback regarding the user interface. Your input helps us continue to enhance the tool and make it even more user-friendly. We’re glad DemandTools is making a difference for your team and look forward to supporting your ongoing success. ### 33. Use this every day **Rating:** 5.0/5.0 stars **Reviewed by:** Ross C. | Email Producer, Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2025 **What do you like best about Validity Engage?** Litmus is a fantastic tool for email testing and optimization. It makes previewing how emails look across different devices and clients incredibly easy, saving tons of time. The analytics features are also super helpful for improving engagement. If you want polished, effective emails, Litmus is a must-have! **What do you dislike about Validity Engage?** Litmus has some great features, but one drawback is that the previews can occasionally give false results due to snapshots being taken too quickly. This can lead to some frustration when trying to ensure email accuracy. While the tool is helpful overall, this issue can be a bit of a hurdle for precise testing. **What problems is Validity Engage solving and how is that benefiting you?** Litmus is an excellent tool for email testing and optimization, simplifying the process of checking how emails appear on various devices and clients, and saving valuable time. **Official Response from Becca Gage:** > Hi Ross, Thank you for your feedback! We're glad to hear that you find our analytics features helpful for improving engagement and that you find the tool valuable for email testing and optimization. We'll look into the occasional false results and see if there is something that needs to be, or has been resolved relating to that. Thanks for bringing this to our attention.' Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 34. Excellent Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Adriana P. | Lifecycle account manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 30, 2024 **What do you like best about Validity Engage?** This tool is incredibly useful for visualizing how emails will appear on different devices. Since not all inboxes render information in the same way, it proves to be an essential resource. Additionally, if best practices like live text and dark mode are implemented, the tool allows you to preview how the emails will look across various devices. It’s fast, helps identify coding errors, and ensures accurate visualization of how users are receiving communications. In reality, this is an invaluable complement to the email marketing strategy of any company. **What do you dislike about Validity Engage?** Occasional Image Loading Issues At times, though not very common, the tool may experience image loading issues. However, this can usually be resolved by resending the email. Overall, such issues are rare, and the tool performs reliably. **What problems is Validity Engage solving and how is that benefiting you?** email creative display **Official Response from Becca Gage:** > Hi Adriana, Thank you for sharing your experience with Litmus! We're glad to hear that the tool helps identify coding errors and ensures accurate visualization of how users receive communications. We'll continue to work on improving the image loading issues to provide a more seamless experience. Thanks! Becca, Customer Marketing Manager at Litmus ### 35. I'm an Accountant not IT and Demand Tools ease of use makes me feel like I'm technical! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Validity Engage?** I've yet to find anything I can't do with it! Especialy fixing errors! **What do you dislike about Validity Engage?** Again, haven't found anythning I wasn't able to fix.... **What problems is Validity Engage solving and how is that benefiting you?** Uploading our daily bank file payments for 45 communities and 45 bank accounts. It fixes all kinds of issues in Salesforce. Too many to list here **Official Response from Danielle Contin:** > Thank you for sharing such a thoughtful review! We love hearing that DemandTools makes you feel confident and empowered, even without an IT background. It’s great to know the tool helps you quickly fix errors and streamline critical processes like uploading daily bank file payments across your communities and accounts. Your feedback about DemandTools’ flexibility and ease of use is exactly what we strive for, and we’re thrilled it’s solving so many challenges for your team. We’re grateful to have you as a user and look forward to continuing to support your success. ### 36. Still the best way to test your emails! **Rating:** 4.5/5.0 stars **Reviewed by:** Saul A. | Editorial & Graphic Design Expert II, Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2023 **What do you like best about Validity Engage?** Litmus gives you various email clients to test your emails on. It's easy to use and has improved over time adding features like Litmus Personalize or Email Guardian. **What do you dislike about Validity Engage?** Not sure if i missed it, but I would like a way to filter the results to show only specific clients. **What problems is Validity Engage solving and how is that benefiting you?** Not sure your email will work for everyone? Litmus gives you peace of mind on this issue. This is the best way to ensure that your emails will not only look the right way for your branding but also comply with accessibility standards. ### 37. Most complete and easy to use email tools **Rating:** 4.5/5.0 stars **Reviewed by:** Asep R. | email marketing developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Validity Engage?** Email preview give me many option to check the email on variety email browser or client, it's amazing and easy to use. The spam checker also give more experience to check error on email. The other cools features also give me convenience, like as email builder make me easy to build and check the email lively in one tool **What do you dislike about Validity Engage?** important and urgent thing that needs to be fixed is about email client settings, currently the default email client settings are very rigid. I mean every newly created email will be rendered based on the default email client group. but can this setting be flexible? so every email that is created will be rendered based on the default email group that we have chosen ourselves, so if the user has chosen the default group of their choice, then that will render the first email preview. **What problems is Validity Engage solving and how is that benefiting you?** The preview email on each email client and also spam checker. Litmus give me convenience to check the email on every email client, and solve the spam score ### 38. Wonderful tool for Email testing for your enterprise **Rating:** 4.5/5.0 stars **Reviewed by:** Alok N. | Senior Associate - Projects, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Validity Engage?** Overall, i like all the features of litmus such as Review matrix, We can visualize our emails easily for almost all the email clients, Sharing of emails to approver for approval on design and content etc. In my company we are mainly using Litmus to test our email againt all the review matrix and sharing the emails with approver for approval. And ofcousre, easy to integrate with Salesforce marketing cloud and even we can preview our email in sfmc itself agaist various email clients. So easy to use :) **What do you dislike about Validity Engage?** Let's say if any email is not fully responsive of geeting break for some of the email client then tools should also provide the suggestion how we can improve that email or where is the exact issue because of that it is breaking for some of the email client like any version of outlook. **What problems is Validity Engage solving and how is that benefiting you?** Providing functionality to preview the email for almost all type of devices or screen and email clients. Sharing and collecting feedback on the emails from approver or marketer. ### 39. Best Saas Data Loader tool with user friendly experience **Rating:** 5.0/5.0 stars **Reviewed by:** Gaurav M. | Salesforce Administrator III, Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2025 **What do you like best about Validity Engage?** Loading large set of data via demand tool in Salesforce with ease is the best part. **What do you dislike about Validity Engage?** Nothing much but it interface should be more appealing and interactive. **What problems is Validity Engage solving and how is that benefiting you?** Loading and adding the data in salesforce in large set **Official Response from Olivia Hinkle:** > Thank you for your review. We are happy to know that DemandTools helps you load large sets of data into Salesforce. We would like to hear more of your thoughts on the interface - please feel free to reach out to us! ### 40. As the name says.. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Enterprise (> 1000 emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Validity Engage?** Challenges were good and random, Litmus test includes both objective as well as programming skills as the name says "Litmus". Users can very easily understand the usage of the application as the implementation was very clean and neat, feature rich application. Customer support was also available just in case of a need. Frequency of attempts were monthly once, upon failure. **What do you dislike about Validity Engage?** Nothing dislikes. Probably, publishing the answers and solutions to the challenges faced during the test can help add more value. **What problems is Validity Engage solving and how is that benefiting you?** Helped in calibration of users on programming language. ### 41. Demand Tools is King when it comes to Deduping and Data Uploads, Downloads and Upcerts. **Rating:** 5.0/5.0 stars **Reviewed by:** Shawn L. | Salesforce Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Validity Engage?** I love the fact that Demand Tools can handle multilevel jobs. If I need to move Accounts from one Rep to another, I can add associated records, like Contacts, Opportunities, etc. and do it all in one job. This saves me hours or doing multiple data loads using Dataloader. **What do you dislike about Validity Engage?** Demand Tools can be a little intimidating to use. It's a powerful tool and can do alot, and it does take some time to get used to using it. It gets easier the more you use Demand Tools. **What problems is Validity Engage solving and how is that benefiting you?** Reassignment of Records. I have to move Accounts, and all related records, from one Rep to another, multiple times a month. Demand Tools has saved me hours of work becasue it can handle multilevel records movement or reassignment. I also do not need to use Excel spreadsheets and do V-Look ups to locate SFDC Id's. Demand Tools is tales care of all that, and lets me choose the name of the new Owner of all those records. Dedupping is an important feature for us. We had to turn off SFDC's built in duplication prevention processes, due to our integration. So we have to use Demand Tools to dedupe our Data every month. It's quick, easy and allows us to keep our data clean and up to date. **Official Response from Olivia Hinkle:** > It's great to hear that DemandTools has been able to solve your record reassignment and deduping needs, saving you hours of work and allowing you to keep your data clean and up to date. DemandTools is a robust solution and we have a team of experts ready to help you on your journey. Be sure to check out our community full of Salesforce data experts and our free training led by our Customer Success and Solution Engineering teams. https://mycommunity.validity.com/t5/demandtools/bd-p/demantoolsforum ### 42. One Platform for complete the Email Development , QA, And reports **Rating:** 3.5/5.0 stars **Reviewed by:** Kranthi S. | Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2024 **What do you like best about Validity Engage?** Litmus is a user-friendly tool that simplifies email creation and maintenance. Its ability to centralize components and preview emails across various providers is invaluable. I particularly appreciate its helpful suggestions for accessibility, subject line optimization, and the detection of broken links. The seamless integration with CRM platforms allows for efficient testing directly within my workflow, significantly streamlining my email production process. **What do you dislike about Validity Engage?** Need to improve the process of email builder. Currently components building fine but while building email. it's enable only content edits. But we need features like paddings modification, bg color chnages ... etc **What problems is Validity Engage solving and how is that benefiting you?** I particularly appreciate its helpful suggestions for accessibility, subject line optimization, and the detection of broken links. ### 43. A great tool for the email QA process! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Validity Engage?** Litmus is simple to use and quick to send a test email and see results across many different email providers. I like the options of being able to show or block images, see emails in dark mode and all the different mobile provider options. The tool is helpful in suggesting edits for accessibility, subject lines and broken links. I like the integrations with email automation platforms so that I can run tests directly in the software that I'm sending the email. A great tool for the email QA process! **What do you dislike about Validity Engage?** The new personalization pieces are really interesting, but the plan that we have doesn't have enough impressions to support the volume of email we send and unfortunately it's not in our budget to increase costs at this time. **What problems is Validity Engage solving and how is that benefiting you?** Being able to easily test emails across many different email providers and platforms saves me time in the email testing and QA process. ### 44. Good cleanup tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Validity Engage?** That it makes it so easy to identify duplicates and merge duplicates and making changes or updating field values at a scale **What do you dislike about Validity Engage?** it is okay but is just bit slightly slow **What problems is Validity Engage solving and how is that benefiting you?** Duplicate identification and merge **Official Response from Danielle Contin:** > Thank you for sharing your experience! We’re thrilled to hear that DemandTools is helping you efficiently identify and merge duplicates, as well as update field values at scale. It’s great to know the tool is making your data cleanup processes easier and more effective. We also appreciate your feedback regarding speed. Your input helps us continue enhancing the tool to deliver an even smoother experience. We’re glad DemandTools is supporting your data management success and look forward to helping your team continue to thrive. ### 45. Cool tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Validity Engage?** It's a magic tool helping you to do a million things **What do you dislike about Validity Engage?** It requires quite a bit of learning how it works **What problems is Validity Engage solving and how is that benefiting you?** We use it for deduping as well as for data transformation **Official Response from Danielle Contin:** > Thank you for your review! We’re so glad to hear that DemandTools feels like a “magic tool” and supports a wide range of tasks, from deduping to data transformation. It’s great to know the solution is adding value across your workflows. We also appreciate your note about the learning curve. We’re always looking for ways to make the tool even more intuitive and easier to adopt, so your feedback is especially helpful. We’re delighted that DemandTools is making a difference for your team and look forward to continuing to support your success. ### 46. Litmus good solution but costly compared to other solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2025 **What do you like best about Validity Engage?** Support is quick to reply and knowledgeable. Good selection of email clients to test with, the clients are kept up to date compared to EOA. It's easy to use. **What do you dislike about Validity Engage?** The cost tiers force you into a higher bracket that one would otherwise want, the reasoning of additional features does not warrant the increased step cost. **What problems is Validity Engage solving and how is that benefiting you?** Custom template building and testing. ### 47. Reliable list cleaning **Rating:** 5.0/5.0 stars **Reviewed by:** Eric B. | Senior Survey Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Validity Engage?** Reliable, intuitive and fast. Great cloud based tool. **What do you dislike about Validity Engage?** Nothing at all. .01 adds up but it is what is. **What problems is Validity Engage solving and how is that benefiting you?** Cleans out obvious bad so my email tool doesn’t stop the campaign. **Official Response from Danielle Contin:** > Thank you for your review! We’re glad to hear BriteVerify is helping keep your lists clean and your campaigns running smoothly. We also appreciate your note on pricing and will keep it in mind as we continue to refine our offering. It’s great to know the tool is meeting your needs. ### 48. Great product to ensure brand consistency in our coms **Rating:** 4.5/5.0 stars **Reviewed by:** Gabriel L. | CRM Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2025 **What do you like best about Validity Engage?** Litmus is a great tool that allow us to review how our coms will display for our customer in all the possible combination of email account and device. Its great to ensure brand consistency and to safeguard that our highly personalised messages always display correctly **What do you dislike about Validity Engage?** I would love Litmus to help us navigate issues with media queries to better debug responsive design issues **What problems is Validity Engage solving and how is that benefiting you?** Brand consistency across all our coms and brands **Official Response from Becca Gage:** > Hi Gabriel, We're thrilled to hear that Litmus is helping you ensure brand consistency and display your messages correctly across different email accounts and devices. We appreciate your feedback about wanting more support with media queries for responsive design, I will let our team know of your request to consider for future enhancements. Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 49. I can't imagine doing email marketing without it **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Validity Engage?** I love Litmus! It is the best for email marketing rendering. With the importance of visual appeal and the complexity of templates, there's a lot of potential variability between email clients. Litmus has you covered. I've needed to use over 70 previews per email on some projects. The analytics feature is good to help understand where your focus should be. They set up adds a few minutes per email. **What do you dislike about Validity Engage?** You do have to eyeball each preview, it would be nice if they auto-flag emails that don't look like the proof and where the variation is. Can the checklist and approval link to Workfront? **What problems is Validity Engage solving and how is that benefiting you?** Emails look different in different combinations of client and hardware. This lets you see all the reasonable variations. ### 50. DemandTools Save your Admin Time **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2025 **What do you like best about Validity Engage?** It is easy to use and creates time saving scenarios. You can keep data clean and pull/push data as needed. **What do you dislike about Validity Engage?** I have not found a feature that I dislike. You will find you become very reliant on the tool as it is such a time saver. **What problems is Validity Engage solving and how is that benefiting you?** It allows us to maintain data quality while manipulating existing data as needed. You are able to insert clean data and extract/update as needed. We have been able to save days worth of time in processing data using DemandTools. **Official Response from Olivia Hinkle:** > Thank you for sharing your positive experience with DemandTools! We appreciate your feedback and are delighted that DemandTools has been able to save you valuable time in processing data. If you ever have any questions or need assistance with the tool, please don't hesitate to reach out to our support team. We're here to help ensure you continue to benefit from using DemandTools. ## Validity Engage Discussions - [What's the benefit in running a Spam Test on Litmus?](https://www.g2.com/discussions/what-s-the-benefit-in-running-a-spam-test-on-litmus) - 1 comment, 1 upvote - [Is there a Pricing Change in 2019 you dont reflect in your profile](https://www.g2.com/discussions/13965-is-there-a-pricing-change-in-2019-you-dont-reflect-in-your-profile) - 1 comment, 1 upvote - [What is DemandTools used for?](https://www.g2.com/discussions/what-is-demandtools-used-for) - 1 comment - [What is Litmus used for?](https://www.g2.com/discussions/what-is-litmus-used-for) - 1 comment - [What is litmus what are its types and uses?](https://www.g2.com/discussions/what-is-litmus-what-are-its-types-and-uses) - 2 comments - [View Validity Engage pricing details and edition comparison](https://www.g2.com/products/validity-engage/reviews?section=pricing&secure%5Bexpires_at%5D=2026-08-03+14%3A36%3A00+-0500&secure%5Bsession_id%5D=85b6c665-e93f-4fa4-9cf3-9b8d15e6599f&secure%5Btoken%5D=646c7cdeb3edd9bc5ec67a09037622017a995940b603ed687b495c6d561341a6&format=llm_user) ## Validity Engage Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - [Reach](https://www.g2.com/products/encoura-reach/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Zego](https://www.g2.com/products/zego/reviews) ## Validity Engage Features **Email Marketing** - Email and Mobile Preview - Building and Personalizing Emails - Manage Email Deliverability - Multi-user Account **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Templates** - Text and Themes - Proofing - Mobile Responsive **Platform Basics** - Editing Platform - Spam Filter Testing - Deliverability Testing - Design Testing **Analytics** - Open Rates **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Marketing** - Security Compliance **Edit** - Pre-Made - Build **Platform Data** - Performance - Dashboard - Analytics **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Logistics** - Analytics - Issues - Integrations - Shareable Link **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - Basic Reporting **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Generative AI** - AI Text Generation **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Integration APIs - Breadth of Partner Applications - CRM Integration ## Top Validity Engage Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,474 reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,673 reviews) - [MailerLite](https://www.g2.com/products/mailerlite/reviews) - 4.6/5.0 (1,097 reviews)