--- title: Validity Engage Reviews meta_title: 'Validity Engage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 989 reviews by the users' company size, role or industry to find out how Validity Engage works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 989 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Validity Engage Reviews **Vendor:** Validity Inc **Category:** [Email Testing Software](https://www.g2.com/categories/email-testing) **Average Rating:** 4.5/5.0 **Total Reviews:** 989 ## About Validity Engage Litmus is the enterprise marketing success platform that gives marketing teams the control, visibility, and confidence to execute high-performing email programs at scale. From pre-send testing to post-send analytics, Litmus eliminates the errors, inefficiencies, and blind spots that cost enterprise senders revenue and reputation. Trusted by marketing teams at the world's leading brands, Litmus integrates into existing enterprise workflows to accelerate production, enforce brand standards, and protect deliverability across every send. Core capabilities: Email previews across 100+ clients and devices. Validate exactly how every email renders in Gmail, Outlook, Apple Mail, on mobile, in dark mode, and across every major environment — before sending to millions of subscribers. Eliminate the rendering errors that damage brand credibility at scale. Automated pre-send QA. Run spam filter testing, link validation, image blocking checks, and accessibility scans within a single workflow. Enterprise teams ship in half the time and with fewer errors when quality checks are built into the process, not bolted on at the end. Deliverability and inbox placement monitoring. Track inbox placement rates by mailbox provider, monitor sender reputation in real time, and blocklist hits or authentication failures. Litmus surfaces the deliverability intelligence your ESP doesn't provide. Sender Certification. Be part of the industry's most trusted allowlist, backed by 24/7 monitoring and exclusive data relationships with mailbox providers worldwide. Certified senders reach the inbox with a level of assurance no other program delivers. Competitive Intelligence. Monitor competitor send volume, frequency, subject line strategies, and inbox placement. Give enterprise marketing teams the benchmarking data they need to make informed strategic decisions and stay ahead of the market. Enterprise collaboration and approvals. Manage multi-stakeholder review cycles inside a single platform. Centralize feedback, enforce approval workflows, and get campaigns through legal, compliance, and brand review without version chaos or scattered email threads. For enterprise organizations ready to scale further, Litmus is the foundation for Validity Engage — an AI-powered email execution platform that orchestrates the full email marketing workflow, from content creation through sending and optimization. Litmus is part of the Validity portfolio, alongside BriteVerify for contact data validation and DemandTools for Salesforce CRM data quality — giving enterprise revenue and marketing teams a connected solution for data integrity, email performance, and program execution. ## Validity Engage Pros & Cons **What users like:** - Users appreciate the **ease of use** in Litmus, highlighting its intuitive interface and streamlined functionality. (45 reviews) - Users value the **dynamic previews** of Litmus that enhance email rendering across various devices and clients. (43 reviews) - Users commend Litmus for its **user-friendly design and comprehensive email testing capabilities** , which boost productivity and quality. (43 reviews) - Users value the **dynamic previews** in Litmus that enhance email rendering visualization across various devices and clients. (29 reviews) - Users value the **user-friendly platform** of Litmus, seamlessly managing clients and enhancing email campaign quality. (26 reviews) - Email Campaigns (24 reviews) - Users value the **detailed analytics** provided by Litmus for optimizing email performance across devices and clients. (23 reviews) - Helpful (23 reviews) - Email Testing (22 reviews) - Email Tracking (21 reviews) **What users dislike:** - Users experience **slow performance** with Litmus, particularly with rendering email previews and updating changes. (11 reviews) - Users highlight the **missing features** like an undo button and template sharing between sub-accounts as significant drawbacks. (10 reviews) - Users express frustration with **email client settings** being inflexible, hindering customization and leading to trust issues with rendering accuracy. (9 reviews) - Users find the **email client settings too rigid** , complicating the preview process and limiting flexibility in email management. (9 reviews) - Users find the product **expensive** , especially for small teams, with many features locked behind higher pricing tiers. (9 reviews) - Technical Issues (8 reviews) - Users express concerns about **limited features** , particularly regarding version control and device preview limitations. (7 reviews) - Users are frustrated by the **slow loading** times for tests, negatively impacting efficiency and productivity. (7 reviews) - Error Handling (6 reviews) - Inaccurate Previews (6 reviews) ## Validity Engage Reviews ### 1. It just works - and fantastic support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Validity Engage?** For its core competencies - Litmus really just works. The renders are accurate. The editor has nice quality of life features that make it pleasant to work in. All of that little stuff really adds up and makes it such a nice platform to work in. The other huge thing is that the support and CS experience are so much better than most other B2B products I have the displeasure of using. The litmus team are proactive, and you can tell that the whole suite was basically developed by people who have jobs like I do. It's not my money being spent, but I'd fight pretty hard to keep Litmus in our stack at this point. **What do you dislike about Validity Engage?** It's really a nitpick, but our implementation of Marketo utilizes Marketo workspaces, and that breaks the ability to use their slick integration. We therefore have to send in our emails manually to proof, which is annoying but not a dealbreaker for our use case. **What problems is Validity Engage solving and how is that benefiting you?** We primarly use Litmus for the renders of different email clients. This really does just work. The renders are accurate and it saves me SO MUCH TIME. We do also use the proofing and builder features to a lesser extent and these are great too. **Official Response from Becca Gage:** > Hi, Thanks so much for your review! Great to hear that you are getting so much out of Litmus! -Becca Gage, Customer Marketing at Litmus ### 2. Interactive, practical, and proactive for shipments. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Validity Engage?** Litmus offers you many tools that facilitate the correct deployment of email campaigns, showing changes as devices are deployed, testing, AI tools, I use it daily. **What do you dislike about Validity Engage?** Bugs, at times the UI tends not to be 100% adaptive. Using SAS there is no native integration, it's not a bad thing but we haven't resorted to their technical support. **What problems is Validity Engage solving and how is that benefiting you?** Design and layout of Mail pieces, Inspire the team with new ways of displaying information. Conduct a deeper analysis of errors that occur according to the email client, this is the most important as our team can find a solution more quickly. ### 3. Deman tools has been a key product in our path to automate reports **Rating:** 5.0/5.0 stars **Reviewed by:** Juan Diego C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Validity Engage?** it's easy to access platform, and its capabilities **What do you dislike about Validity Engage?** I am happy with everything I have found while using the app **What problems is Validity Engage solving and how is that benefiting you?** procesing big amount of queries while setting new contacts **Official Response from Olivia Hinkle:** > Hi Juan - We're glad to hear that DemandTools has been a valuable tool for automating your reports. Thank you for sharing what you like best about the platform and its capabilities. ### 4. Great tool for admin's to do Merging,Vlookup,Data reviews **Rating:** 4.5/5.0 stars **Reviewed by:** V S. | Salesforce Technical Architect/Lead, Bened Software Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Validity Engage?** I been using Demand tools from very long for different clients and always recommonded for admin to get the tool for lot of merging,comparision,vlookup directly with salesforce and lot other features like email verification .Lot of capabilites and they keep increasing the features. **What do you dislike about Validity Engage?** Little pricy but for the tool capbilites its worth so no complaints. **What problems is Validity Engage solving and how is that benefiting you?** merging, vlookup to do data comparision, email verification **Official Response from Olivia Hinkle:** > It's great to hear that DemandTools is helping you with merging, Vlookup, data comparison, and email verification. We're committed to providing valuable solutions for your data management needs. ### 5. Nearly everything you need for email - all in one **Rating:** 4.5/5.0 stars **Reviewed by:** Hallie K. | Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2023 **What do you like best about Validity Engage?** I like a lot about Litmus and their capabilities, but my team's favorite is the ability to check an email and how it renders on multiple different platforms/devices at once - helps us a ton with dark mode especially! **What do you dislike about Validity Engage?** Email analytics can sometimes be slightly confusing. I don't use it much as a personal user but my team has discussed that there is room for growth in this area for the Litmus platform. **What problems is Validity Engage solving and how is that benefiting you?** Helping us with dark mode issues, problems with Outlook, and being mobile first and mobile friendly. Huge help with those! **Official Response from Becca Gage:** > Hi Hallie, Thank you for your review! -Becca Gage, Customer Marketing at Litmus ### 6. DemandTools best Solution **Rating:** 5.0/5.0 stars **Reviewed by:** T B. | Sr. Admin, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Validity Engage?** The ease of use, suburb customer service, great documentation, and ease of integration. I used competitors of DemandTools and the UI on Validity DemandTools is far more intuitive **What do you dislike about Validity Engage?** There wasn't anything I personally disliked about DemandTools. **What problems is Validity Engage solving and how is that benefiting you?** Data Quality and Data loads easy steps, less than minutes. **Official Response from Olivia Hinkle:** > We're thrilled to hear that you find DemandTools easy to use and that our customer service and documentation have been helpful. We're committed to providing a great user experience and are glad to hear that our UI is intuitive for you. Thank you for your feedback! ### 7. Of the email preview tools, Litmus is by far the best. **Rating:** 5.0/5.0 stars **Reviewed by:** Kaila S. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2023 **What do you like best about Validity Engage?** The platform has been very helpful, particularly with regards to our email campaigns that I use Litmus on mainly. It provides perfect previews, so I may see how they will look in different clients. Therefore, this is crucial in our strategy as it ensures optimal design for every email client. In addition, Litmus’ recommendations help us improve the campaign plan. In general, it’s an excellent base for emails related work. **What do you dislike about Validity Engage?** Although the platform works nicely for email marketing, the subject line and preview header testing should be better. Additionally, I thought it slightly expensive as compared with other optimisation procedures that I have ever encountered. **What problems is Validity Engage solving and how is that benefiting you?** Litmus assists in detecting as well as correcting design discrepancies among various email clients. This allows for clarity in the organization’s messaging by making sure that our email content appears professional and uniform. This, finally, helps us to keep an ongoing, fruitful dialogue with our customers. **Official Response from Becca Gage:** > Hi Kaila, Thanks for taking the time to review Litmus! We appreciate this feedback! -Becca Gage Customer Marketing Specialist at Litmus ### 8. Control many facets of your e-mails with preview before they are distributed. **Rating:** 4.5/5.0 stars **Reviewed by:** George A. | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Validity Engage?** The code editing, visual and test is very good to be able to create emails for commercial and marketing purposes, customers can be selected to which you can take screenshot of the previous email before being assigned, you can handle up to 120 different options and very well-developed, for developers in the marketing area Litmus allows me to create a tracking with an analytical code managed directly from the platform, I have the option to generate statistics to visualize how emails are received and sent is another option that I love because I can take full control of the actions I perform. Through an ESP connection I can perform SPAM tests, this gives me more control over the emails I am designing. I can save, change names and even duplicate emails, so I don't have to rewrite them, the customization options of Litmus are very extensive, I love having control of what I'm doing within the program. **What do you dislike about Validity Engage?** Some minor details may be the programmer interface which is ambiguous and poorly worked, it seems a simple writer, the images in many opportunities do not load well especially with the drag and drop tool because if they are very heavy you have to reduce them in size so that the email can be loaded correctly. The support options are little explanatory I hope more support material to solve problems within the platform, little customization in the interface you always see the same thing at all times, it would be interesting to have more themes. **What problems is Validity Engage solving and how is that benefiting you?** We manage a lot of customer emails, we manage a lot of corporate social networks, so it is important to be able to answer the questions that they ask us within our organization, with Litmus we have managed to give these answers automatically, we have a large database that we upload to the platform to then be organized and send mass emails. We can provide all our users with previews of what the emails we are going to send look like. Design emails with images with previews for digital marketing campaigns and landing page emails reception. ### 9. Partner Marketing Review **Rating:** 5.0/5.0 stars **Reviewed by:** Mark P. | Owner of Partner Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Validity Engage?** Ease of use, price and quality of data. Ease of implementation **What do you dislike about Validity Engage?** all is good with BriteVerify. I use them exclusivly **What problems is Validity Engage solving and how is that benefiting you?** Its critical for our data collections and verfication processes. I have several business and emails are vital to acquiring new customers. **Official Response from Olivia Hinkle:** > We're thrilled to hear that you find BriteVerify easy to use and that it meets your quality and pricing expectations. Thank you for your exclusive use of our solution! ### 10. Awesome for email building and testing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Validity Engage?** I love that Litmus offers previews to see how your email code renders in various devices and email clients. This has been a very helpful tool as our team has tested dark mode renderings! **What do you dislike about Validity Engage?** Overall, I do feel like Litmus builder does have some limitations, but it's really not a setback for our team. We do a lot of our coding in MJML and then bring them into Litmus for templating. Builders often add a bit of bloated code, so we are just cautious of how/where we use those elements in our emails. **What problems is Validity Engage solving and how is that benefiting you?** Specifically, we love the Email Testing capabilities and seeing how our emails will render in the different clients. This is extremely helpful for us! **Official Response from Becca Gage:** > Hi, Thanks for the review! We appreciate your feedback! -Becca Gage, Customer Marketing at Litmus ### 11. Everest Validity Review **Rating:** 4.0/5.0 stars **Reviewed by:** Jai T. | Senior Software Developer, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Validity Engage?** The best practices it follows for us is by giving detailed information about our IP reputation. **What do you dislike about Validity Engage?** Somehow should be more optimised in terms of integration. **What problems is Validity Engage solving and how is that benefiting you?** It's giving detailed information of our IP reputation. **Official Response from Olivia Hinkle:** > We're glad to hear you appreciate the detailed information about your IP reputation that Everest provides. Thank you for your feedback on the need for more optimized integration. We'll take this into consideration for future improvements. ### 12. Customize, create, and design emails with Litmus. **Rating:** 4.5/5.0 stars **Reviewed by:** Hamza R. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2023 **What do you like best about Validity Engage?** Litmus enhances the intuitive and flexible creation of emails. The modular drag and drop tool is one of my favorites. I can enter the visual editor, take an image, and insert it into the email easily and simply. I can build in the visual editor without any previous configuration, which is very simple for me and my team. The templates in the design library offer a great variety. Litmus allows you to access many customization options for emails; it is very complete in the visual section. I can quickly sort and find the right resources for each project by choosing the one that best suits my needs at any given time. I have the ability to organize reusable code modules so that all the emails I design can be found quickly and easily. Furthermore, I can save time and get high-performance emails for my projects. **What do you dislike about Validity Engage?** I am satisfied with the service provided by Litmus, but I can suggest some improvements to the interface. I would like to see more customization options; loading previews of some email layouts can be slow if the connection is slow, plus in training there is little information on how to use Litmus. Furthermore, I think the should create more seminars and training for less experienced users. **What problems is Validity Engage solving and how is that benefiting you?** We use Litmus for the creation of personalized emails that we send automatically to our customers. We receive many requests by mail daily, and thanks to Litmus, we have been able to code our responses in the most creative way possible using their tools. Furthermore, we can make revisions to HTML email codes, and we are very satisfied with the implementation of Litmus in our marketing services. We have been able to create better email campaigns that make our customers happy and content. ### 13. Create the best marketing campaigns for your company and optimize your emails. **Rating:** 4.0/5.0 stars **Reviewed by:** Gustavo S. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Validity Engage?** Visual indicators of what to change and a green approval button; additional data tracking email sends; many different templates provided by Litmus; tools to strengthen campaigns and segment audiences. The product is constantly improved and updated in terms of branding layouts and colors. Post-processed HTML, preview functions, and an analytics checklist. Spam check function and ability to send emails directly to Litmus. **What do you dislike about Validity Engage?** With its non-intuitive interface to navigate, long loading times, messy checklists, and higher processing counts, the mobile application can present many errors in sending emails with very slow processing times. However, it is a corporate tool with great reach and performance. **What problems is Validity Engage solving and how is that benefiting you?** It is an essential tool for collaboration. We were also able to learn more about the browsers our customers use, create emails, send samples to review, and make suggestions for chances. Applications to all aspects of the company's marketing, including social media search and paid campaigns. Creative routing, spam testing and rendering testing, email marketing, and CRM. ### 14. Send personalized emails to all your customers. **Rating:** 4.5/5.0 stars **Reviewed by:** Newton S. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2023 **What do you like best about Validity Engage?** The interface is striking and easy to interact with and navigate; the integrations with Marketo, Trello and Slack are positive product qualities; the option templates can be programmed in HTML or CSS. This quality is essential since it makes easier all the programming of the visual code and the design library complete. The modules are customizable, and I like that it offers previews and tests when creating emails. **What do you dislike about Validity Engage?** The most basic plan seems expensive; I have tried other implementations and spent less. However, the finished product is excellent and worth using, there is always room for improvement, but I am satisfied with the service. **What problems is Validity Engage solving and how is that benefiting you?** In litmus I can design, build and schedule emails that are very useful to reach customers who hire us for products and other benefits; I can choose customers and send emails automatically with excellent designs that I can program in HTML or CSS; I can save time and work, it is effective when integrating and can do amazing things. ### 15. Good for QAing emails on desktop and mobile **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2024 **What do you like best about Validity Engage?** I like that you can send email campaigns directly to the inbox with your bespoke Litmus email address, and then use tools to QA the emails in-product and share with our stakeholders who aren't in Braze. I also like that you can preview in Mobile. **What do you dislike about Validity Engage?** I wish that you could do push notification QA on Litmus. **What problems is Validity Engage solving and how is that benefiting you?** Litmus is providing a place for us to do email previews. Helps us QA emails efficiently. ### 16. Good experience so far **Rating:** 5.0/5.0 stars **Reviewed by:** Wee Keat T. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Validity Engage?** It was very convenient and easy to test out curated emails and newsletters, to make sure that they work. We could easily check out the email clients that didn't work, and rectify the issue quickly. **What do you dislike about Validity Engage?** There was a 2FA tied to a phone number. When one of our team member left, it meant switching the phone number to another one. I wish phone number wasn't part of the 2FA, considering that it was used by a team. **What problems is Validity Engage solving and how is that benefiting you?** Making sure that emails are presented correctly across all email clients and browsers. ### 17. Email QA made easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Mohaimeen H. | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Validity Engage?** Emails will never render the same on every device and its a drag trying to design an email and anticipate it to look the same across the board. Litmus allows me to preview how my email will render on a variety of devices, and easily generate previews. On top of that the litmus tracking code allowed me to understand what devices most of my subscribers are viewing on so I know which designs to implement! **What do you dislike about Validity Engage?** The limits on previews based on subscription tier! **What problems is Validity Engage solving and how is that benefiting you?** Spam triggers, Email QA, subscriber tracking. ### 18. Litmus is a great Email marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Jayla A. | Senior Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2023 **What do you like best about Validity Engage?** One of the biggest advantages of Litmus is its ability to streamline the email testing process. With Litmus, you can preview your emails on over 90 different email clients and devices, saving you time and effort. Additionally, the platform's integrations with other marketing tools make it easy to incorporate email marketing into your broader marketing strategy. **What do you dislike about Validity Engage?** While Litmus is an excellent tool for email marketing, it may not be the right fit for every business. The platform's pricing structure can be prohibitive for smaller businesses, and some users may find the user interface confusing or overwhelming. Additionally, some of the more advanced features may require technical expertise to fully utilize. **What problems is Validity Engage solving and how is that benefiting you?** Overall, Litmus offers a range of benefits for marketers looking to improve their email campaigns. By simplifying the email testing process, Litmus helps you ensure that your emails look great on all devices and email clients. The platform's integrations with other marketing tools also make it easy to incorporate email marketing into your broader marketing strategy. ### 19. Litmus has saved me a lot of headaches when testing emails **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Validity Engage?** The preview option for various email clients. Outlook is a nightmare to design for and each version of Outlook has different issues, so seeing those before my clients do (we're a Gmail shop - so we're blind to them otherwise) is clutch. **What do you dislike about Validity Engage?** The process of using the spam check is a little arduous, but the results make it worthwhile. **What problems is Validity Engage solving and how is that benefiting you?** Outlook is notoriously difficult to get email renders to look the same as every other client, and with so many versions of Outlook to design for, it can be very difficult to check them all without a tool like Litmus. **Official Response from Becca Gage:** > Hi, Thanks for leaving a review for Litmus! We're so happy that you've found Litmus to be helpful in your email testing process. -Becca Gage, Customer Marketing at Litmus ### 20. Love Litmus **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Validity Engage?** I love the ease of use. It's very self explanatory and has been easy to get others in our company to use it. **What do you dislike about Validity Engage?** Nothing really to mention here specfically. **What problems is Validity Engage solving and how is that benefiting you?** Litmus is allowing us to test our emails thoroughly before sending them to our database. It's helping us catch things that we otherwise wouldn't. It's also helping us keep our approvals from stakeholders organized. ### 21. Impressive campaign management and lead capture tool **Rating:** 5.0/5.0 stars **Reviewed by:** Ifeoluwa O. | Senior Digital Strategist, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2024 **What do you like best about Validity Engage?** Easily designed processes to schedule and automate email process for the different contacts in our database. **What do you dislike about Validity Engage?** In my opinion, the software has drawbacks and is great for high open rate email management. **What problems is Validity Engage solving and how is that benefiting you?** It helped us increase email reception, reach our target market and deliver communications as per our marketing plan. ### 22. Basic email tool - must have. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Validity Engage?** I love the innovation they are applying to the product currently, bringing it in line with recent "must-haves" in email marketing tools and technologies. **What do you dislike about Validity Engage?** The price. The enterprise version of Litmus is not worth the investment. They are a bit late to the party as several high-end ESP and CRM services do have many of the tools they offer built into their systems already. **What problems is Validity Engage solving and how is that benefiting you?** The primary purpose of litmus in our team is that it's a collaborative space for more junior members of my team to build and then test HTML emails before they go into the execution phase. It's easy to use does not come with a high learning curve and email code can be consistent and properly vetted before deployment. ### 23. An Email Marketig Platform with High Deliverability and Phenomenal Metrics **Rating:** 4.5/5.0 stars **Reviewed by:** Oliver P. | World News Media Manager, Online Media, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Validity Engage?** Everest has sophisticated capabilities and yet it is very easy to use. It has a high rate of email deliverability and provides incredible metrics and insights that make it easy to understand the performance of email campaigns. Everest has a feature to validate emails and the user dashboard can be personalized to suit individual user needs. **What do you dislike about Validity Engage?** I have had no problems with Everest. It is easy to use and works great without me having to know or understand the underlying complex processes. The email deliverability is incredible. I would not dislike that. **What problems is Validity Engage solving and how is that benefiting you?** Everest ensures our emails are delivered, that the emails in our mailing lists are valid, actively being used and ensures that our email campaigns are driven towards achieving our campaign goals. It makes it easy to collaborate on campaigns as a team gathering metrics and insights that help us to tweak campigns for better results. ### 24. Litmus is my love language <3 **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Validity Engage?** The new Personalization feature has been really fun to test with! **What do you dislike about Validity Engage?** Unable to utilize the SFMC integration unless we pay for a higher cost plan. **What problems is Validity Engage solving and how is that benefiting you?** They are providing easy-to-use code to apply to email templates as well as visibility on how your email is looking on mobile and desktop with many different email clients. ### 25. Affordable and smooth mass-emailing solution **Rating:** 5.0/5.0 stars **Reviewed by:** Lillian R. | Senior Strategist, Automotive, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2024 **What do you like best about Validity Engage?** It's so easy to make email lists, automations and forms without reading any help. **What do you dislike about Validity Engage?** Improve on the ability to use dynamic variables as actios within the workflow. **What problems is Validity Engage solving and how is that benefiting you?** It is easy to test and edit campaigns as many times as needed before sending. ### 26. Good User Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Juliette K. | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Validity Engage?** I like that is is easy to use and it has very clear instructions. **What do you dislike about Validity Engage?** I don't think that my team needs to use every feature, we primrily use to test our emails and analyze results. **What problems is Validity Engage solving and how is that benefiting you?** It helps us track our emails and make sure everything is rendering well. **Official Response from Becca Gage:** > Hi Juliette, We appreciate your feedback! Thanks for the review! -Becca Gage, Customer Marketing at Litmus ### 27. Litmus: Essential for QA and peace of mind **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Validity Engage?** The fast, easy, and intitive user interface which allows us to test out our emails and view it on multiple platforms, devices, and browers. Any questions we've had have been quickly answered by the responsive customer support team. **What do you dislike about Validity Engage?** I have yet to experience a downside of Litmus or any difficulty. **What problems is Validity Engage solving and how is that benefiting you?** By being able to test our emails across multiple browsers, devices, and platforms we're able to see how the email layout appears - which is crucial to our nonprofits's fundraising efforts. **Official Response from Becca Gage:** > Hi, Thank you so much for your review of Litmus! We appreciate your feedback and are so pleased that you are finding the platform helpful in your email testing and previewing process! -Becca Gage, Customer Marketing at Litmus ### 28. Overall, Litmus has been really helpful in testing custom HTML emails **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Validity Engage?** I love how many email preview options there are for each email client version and device and dark mode. It gives me peace of mind when testing is complete that no surprises are going to happen. **What do you dislike about Validity Engage?** I wish I didn't have to worry about the additional charge per email preview, although it makes sense. Also, one small thing is that there are no email previews that account for the device and browser dark mode settings being mismatched. It is either both are dark mode or neither is, which isn't a common situation but can happen. This is especially true for Google Chrome as "dark mode" isn't as simple as yes/no, instead you can have different themes. That being said, it is nearly impossible to account for all of them. **What problems is Validity Engage solving and how is that benefiting you?** Litmus allows us to use far fewer hours testing our emails and increases the confidence in our testing results, which makes our clients happy when it comes time to pay the bills and when each email goes out. ### 29. Great project tool for designers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about Validity Engage?** I like how easy the proofing process is and the multiple options for reviewing **What do you dislike about Validity Engage?** The amount of notifications and the lack of ease for navigating between projects in the dashboard **What problems is Validity Engage solving and how is that benefiting you?** Allowing our partners to review email in one place and provide feedback ### 30. Excellent product **Rating:** 5.0/5.0 stars **Reviewed by:** David P. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Validity Engage?** What can I try to see how my emails will look on all devices and email servers? **What do you dislike about Validity Engage?** What I don't like is the cost and that sometimes it is slow. **What problems is Validity Engage solving and how is that benefiting you?** That sometimes it slows down ### 31. Great Verification Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Taylor C. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Validity Engage?** Litmus is great as a last line of defense in verifying your emails will render the way they need to across all the possible email clients. **What do you dislike about Validity Engage?** Sometimes load times can be a bit slow, but nothing major. **What problems is Validity Engage solving and how is that benefiting you?** It makes it easy to review dozens of email clients in one central place, and to share those test out with stakeholders. ### 32. Using for CRM and Reporting purposes **Rating:** 4.0/5.0 stars **Reviewed by:** Saleh A. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Validity Engage?** Great reporting features enabling you to easily understand your customer base composition. Very valuable insights like how many people use dark mode or opening from certain browser. Provides huge number of use cases and practical tips as well! **What do you dislike about Validity Engage?** Pretty limited cap when you are on Litmur plus plan **What problems is Validity Engage solving and how is that benefiting you?** Understanding email metrics and customer composition ### 33. A great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Jeronimo G. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Validity Engage?** Testing emails and shareing for feedback **What do you dislike about Validity Engage?** I like it, is a bit expensive but is awsome **What problems is Validity Engage solving and how is that benefiting you?** to preview dark mode and all the devices **Official Response from Becca Gage:** > Hi Jeronimo, Thank you for taking the time to leave your feedback about Litmus! -Becca Gage, Customer Marketing at Litmus ### 34. Great QA Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Validity Engage?** I absolutely love the ability to see how my email will render in multiple inboxes at any time through the Chrome extension. It's easy to use and I can test new elements as I go. **What do you dislike about Validity Engage?** Sometimes the Chrome extension crashes or can't keep up with my changes. I feel that the testing results on the image alt links don't always show correctly either **What problems is Validity Engage solving and how is that benefiting you?** Litmus helps us see how our email will render in multiple clients - which saves us time and ensures that we create a quality product. ### 35. somewhat easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Validity Engage?** not that complicated and easy to use too **What do you dislike about Validity Engage?** can be tricky sometimes and dopes not work properly **What problems is Validity Engage solving and how is that benefiting you?** it helps us for our email marketing ### 36. Litmus is central to our email design and distribution process **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Validity Engage?** As a designer, previews & QA are a big part of my job. Litmus makes the review process easy to see identify flaws and easily show our developers changes. **What do you dislike about Validity Engage?** Our library has gotten huge. Between contractors and in-house developers, the organization on our end affects loading time. **What problems is Validity Engage solving and how is that benefiting you?** Being able to start from scratch when creating a fully customizable design for our email marketing content allows us to elevate our brand and stand out from our competition. ### 37. It’s the best for email. **Rating:** 4.5/5.0 stars **Reviewed by:** Danny d. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Validity Engage?** It nails the workflow for developers. Love the builder tool to quickly debug **What do you dislike about Validity Engage?** Not interested in the email editor part. Just keep focusing on the testing part of things. **What problems is Validity Engage solving and how is that benefiting you?** Without litmus you can only assume if something looks right in other clients ### 38. Litmus helps me help my team **Rating:** 4.5/5.0 stars **Reviewed by:** Todd C. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2023 **What do you like best about Validity Engage?** The ability to quickly share a wide range of previews with my team **What do you dislike about Validity Engage?** My email system uses templates in Freemarker, so I can't take advantage of Litmus Builder **What problems is Validity Engage solving and how is that benefiting you?** -Ensuring our emails look proper across devices, so we don't send broken emails -Capturing high-quality screenshots of our email, so our documentation is up to snuff -Giving me a quick turnaround for debugging tricky email development issues -Running a premier industry convention so I can always grow my skillset -Maintaining awesome documentation around common email issues ### 39. Effective email tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Validity Engage?** It is helpful to see the different variations of emails in different email providers. I like being able to go in and edit the code and see how it changes the email/select the different sections. **What do you dislike about Validity Engage?** Sometimes more recent updates to email providers aren't shown immediately. I also wish there were more ways to diagnose what is wrong with an email within the tool. **What problems is Validity Engage solving and how is that benefiting you?** We can easily see what our emails look like in various email platforms. ### 40. Good tool for email templates **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Validity Engage?** I find it very easy and intuitive to use litmus. This tool helped me minimize the amount of bugs in the template. **What do you dislike about Validity Engage?** We have experienced that the preview can differ from Mac user or Windows user. **What problems is Validity Engage solving and how is that benefiting you?** The options to view the markup on multiple devices is very helpful catch bugs. ### 41. HTML decoding 101? **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Graphic Design | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Validity Engage?** Litmus has made locating and editing the necessary code sections within emails a smooth process. Instead of needing to scroll through lines of code trying to figure out where the one line of code is that you might guess you need to edit, Litmus takes you right there in seconds. I have found everything very intuitive and easy to use within this app. I consider it a great instructor on where code is and how it functions, and I have learned quite a bit through this app in a short amount of time. **What do you dislike about Validity Engage?** I haven't found anything to dislike using this app, and I have used it for nearly a year. This has sped up the process with editing HTML emails enormously for me. **What problems is Validity Engage solving and how is that benefiting you?** We need to be able to find sections of code that need to be adjusted to improve email formatting and functionality. We are then able to easily find and troubleshoot those problem sections. ### 42. Enhance cross device feasibility **Rating:** 3.5/5.0 stars **Reviewed by:** Manoj M. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Validity Engage?** Cutting edge device rendering solutions for emails **What do you dislike about Validity Engage?** Price needs a slowdown. Check with Acid on how to enhance the product. **What problems is Validity Engage solving and how is that benefiting you?** Email rendering solution ### 43. Litmus Review **Rating:** 5.0/5.0 stars **Reviewed by:** Srikanth S. | Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2023 **What do you like best about Validity Engage?** Litmus gives an easy option to choose the clients with which we want to preview our email. This helps us to consider if the email is visually appealing and renders as expected. There is also an option where we can update the code in the builder and make adjustments to see what works best. **What do you dislike about Validity Engage?** One drawback would be selecting the email clients, which I see now we have the option to create our list. Another would be if we make changes in the code within the litmus builder and update the preview and QA tab, it would be considered a new set of emails which reduces the usage. It would be good to have at least one preview after the code has been updated. **What problems is Validity Engage solving and how is that benefiting you?** Litmus helps in providing solid evidence to the clients and other members on how the email was built and rendered. If in case some one changes the code and says the email is not rendering, litmus would provide proof of how it was rendered when it was built. ### 44. Useful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2024 **What do you like best about Validity Engage?** The ease with which you can test on various devices without having to have the physical gadget **What do you dislike about Validity Engage?** Sometimes it takes a little while (loading time) **What problems is Validity Engage solving and how is that benefiting you?** The loading time, on some occasions ### 45. Litmus - Great Email Testing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Bill E. | Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2023 **What do you like best about Validity Engage?** I can see many renderings of emails on device / email client combinations that I otherwise would not be able to test. Getting SPAM filter info and Subject Line evaluations is also very helpful. **What do you dislike about Validity Engage?** While Litmus has many device / email client combinations to test on, they don't always have the combination a client utilizes. When this occurs, which is not very frequent, it results in rendering issues not being detected until the email "proof" gets sent to the client for review. **What problems is Validity Engage solving and how is that benefiting you?** Litmus helps us to produce and send out emails that look good and represent our clients well across many device / email client combinations. We have an opportunity to resolve many rendering & deliverability issues before leaving the QA stage. ### 46. Rest assured, Everest delivers! **Rating:** 5.0/5.0 stars **Reviewed by:** Ruth P. | Senior Allocator , Apparel & Fashion, Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2023 **What do you like best about Validity Engage?** It is a superb email success platform, with dependable delivery levels, timely execution, platform metrics that help you understand what's needed to successfully engage. **What do you dislike about Validity Engage?** I've got no qualms with it yet. It works as it was marketed and performs brilliantly. What's more, its quite easy to navigate and where there might be issues, support team is always there to assist! **What problems is Validity Engage solving and how is that benefiting you?** Obviously ive been using it to efficiently send emails, effectively gather analytics via its metrics and Platform data. It has streamlined business processes, collaboration and workflows, ensuring seamless communication and coordination as well. ### 47. Litmus Review 2023 **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Validity Engage?** The blog and community information is extremely helpful. I like being able to gain insights from across industries and applying them to increase deliverability, inboxing, read-time, and next stepst to leverage when testing. Being able to see designs and concepts across browsers and devices is also increasingly important. **What do you dislike about Validity Engage?** The limited number of previews across devices, which I know is based on our business account level, but for our business, we are unable to increase our plan. **What problems is Validity Engage solving and how is that benefiting you?** Read Time, and inbox placement. ### 48. The perfect addition to your CRM portfolio! **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsey B. | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Validity Engage?** Litmus provides the security any email marketer is looking for. With Litmus, you'll see how your email renders across many different platforms, providing ease of mind with your email designs. **What do you dislike about Validity Engage?** The only downside to Litmus is it can be overwhelming to review all the provided platforms. It's a pretty great problem to have! But I wish there was a smaller list of suggested providers that is easier to manage but still comprehensive! **What problems is Validity Engage solving and how is that benefiting you?** It allows me to test my emails past the platforms I have access to. Plus, it shortens the time it takes to check my email designs! This allows for our team to be smaller and more agile! ### 49. Really appreciate Litmus as an email marketer! **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine Y. | Lifecycle Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2022 **What do you like best about Validity Engage?** Testing on different devices in order to ensure rendering and compatibility, the ease of leaving feedback, being able to go back to previous versions of a proof for comparison, the ability to make proofs public **What do you dislike about Validity Engage?** On the homepage, all the proofs from different team members are displayed. It would be nice if the default home page showed proofs from your account, with the ability to filter to see the whole team. When multiple people from the same team send proofs, it can be a bit time-consuming to search for yours. **What problems is Validity Engage solving and how is that benefiting you?** Email compatibility on various devices benefits me by giving me insight into devices outside my own. Consolidated feedback in 1 central proof helps me by having a main source of truth (versus some feedback on Slack, some on google docs, etc.) ### 50. Very helpful! **Rating:** 4.5/5.0 stars **Reviewed by:** Derek K. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Validity Engage?** My favorite part about Litmus is being able to see all of the different previews of how my email will look on different platforms. The suggestions to improve my emails are also very helpful. Since using Litmus my click rate has gone up! **What do you dislike about Validity Engage?** There are not many downsides. Litmus has been a helpful tool. Would love to see more clarification to some of the suggestions that are offered in the Attributes tab. **What problems is Validity Engage solving and how is that benefiting you?** Litmus is solving my ability to not send emails that will end up in spam folders, improve open rates and improve click rates. Litmus has great insight to standard email practices. ## Validity Engage Discussions - [What's the benefit in running a Spam Test on Litmus?](https://www.g2.com/discussions/what-s-the-benefit-in-running-a-spam-test-on-litmus) - 1 comment, 1 upvote - [Is there a Pricing Change in 2019 you dont reflect in your profile](https://www.g2.com/discussions/13965-is-there-a-pricing-change-in-2019-you-dont-reflect-in-your-profile) - 1 comment, 1 upvote - [What is DemandTools used for?](https://www.g2.com/discussions/what-is-demandtools-used-for) - 1 comment - [What is Litmus used for?](https://www.g2.com/discussions/what-is-litmus-used-for) - 1 comment - [What is litmus what are its types and uses?](https://www.g2.com/discussions/what-is-litmus-what-are-its-types-and-uses) - 2 comments - [View Validity Engage pricing details and edition comparison](https://www.g2.com/products/validity-engage/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+07%3A17%3A47+-0500&secure%5Bsession_id%5D=5282bc1d-c68b-439a-90ae-3daa86366d42&secure%5Btoken%5D=1adc53598adc3564cffff28b440262e0f5e92ce101d2e0949a6821f48bad197c&format=llm_user) ## Validity Engage Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - [Reach](https://www.g2.com/products/encoura-reach/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Zego](https://www.g2.com/products/zego/reviews) ## Validity Engage Features **Email Marketing** - Email and Mobile Preview - Building and Personalizing Emails - Manage Email Deliverability - Multi-user Account **Additional Functionality** - Third-Party Integrations - To-Do List - @mentions - Single Sign On - File Management - Activity Dashboard - Drag & Drop - Alerts/Notifications - Prioritization - Access Controls/Permissions - Screen Sharing - Content Management - Brainstorming - AI Copilot - File Transfer - Calendar Management - Status Tracking - Real-Time Notifications - Version Control - Task Management - Activity Tracking - Real Time Editing - Communication Management - Chat/Messaging - Tagging - Generative AI - Assignment Management - Task Scheduling - Project Management - Collaboration Tools - Workflow Management - Secure Data Storage - File Sharing - Document Storage - Task Progress Tracking - Discussions/Forums - Commenting/Notes - Reporting & Statistics - Contact Management - Video Conferencing - Progress Tracking - Mobile Access - API - Document Management - Customizable Branding **Additional Functionality** - Phishing Protection - Threat Response - Domain Check - Security Auditing - AI/Machine Learning - Third-Party Integrations - AI Copilot - Reporting/Analytics - Anomaly/Malware Detection - SURLB/URIBL Filtering - Activity Dashboard - Scheduled/Automated Reports - For MSPs - Whitelisting/Blacklisting - Fraud Detection - Spam Blocker - Spam Quarantine - API - Data Leak Prevention - Encryption - Audit Trail - Real-Time Monitoring - Spam Analysis - Policy Management - Alerts/Escalation - Email Management - Vulnerability Scanning - Generative AI - Threat Protection - Email Attachment Protection - Email Filtering - Two-Factor Authentication **Diagnostics** - Account Overview - DMARC Alignment - Analytics **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Data Source Access** - Breadth of Data Sources - Ease of Data Connectivity - API Connectivity **Templates** - Text and Themes - Proofing - Mobile Responsive **Platform Basics** - Editing Platform - Spam Filter Testing - Deliverability Testing - Design Testing **Generative AI** - AI Text Generation - AI Text-to-Speech - Generative AI **Platform Basics - Phone Verification** - Accuracy - Call Screening - Scalability - Security Measures - Reliable Delivery - Customizable Workflows **Agentic AI - Personalization** - Third-Party Integrations **Agentic AI - Email Anti-spam Features** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Additional Functionality** - Phishing Protection - Data Recovery - Archiving & Retention - Backup and Recovery - Policy Management - Email Management - Data Loss Prevention - Single Sign On - Data Storage Management - Fraud Detection - Email Routing - Data Verification - Compliance Management - Filtering - Search/Filter - SURLB/URIBL Filtering - Security Auditing - Data Synchronization - Anti Virus - Risk Assessment - Greylisting - Audit Trail - Reporting/Analytics - Allow/Block List - Vulnerability Scanning - Active Directory Integration - Compression - Email Tracking - Encryption - Anti Spam - Disaster Recovery - AI Copilot - Tagging - Secure Data Storage - Activity Tracking - Spam Blocker - Microsoft Outlook Integration - Spam Analysis - API - Categorization/Grouping - Event Tracking - Inbox Management - Spam Detection - Authentication - Third-Party Integrations - Reporting & Statistics - Spam Quarantine - SSL Security - Generative AI - Data Retention Management - Access Controls/Permissions - Monitoring **Analytics** - Open Rates **Compliance** - Policy Configuration - Alerts - Inbound Emails - Outbound Emails **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Data Interaction** - Profiling and Classification - Metadata Management - Data Modeling - Data Joining - Data Blending - Data Quality and Cleansing - Data Sharing - Data Governance **Marketing** - Security Compliance **Edit** - Pre-Made - Build **Platform Data** - Performance - Dashboard - Analytics **Additional Features - Phone Verification** - Integration Abilities - Compliance with Regulations - Reporting and Analytics **Agentic AI - Email Verification** - Decision Making **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Email Management - CRM - Fraud Detection - Data Verification - Lead Management - Contact Database - Spam Detection - A/B Testing - Email Distribution - Disposable Email Detection - Activity Dashboard - Unsubscribe Database - Syntax Check - AI Copilot - Data Import/Export - Spam Analysis - Subscription Management - Campaign Segmentation - Secure Data Storage - Third-Party Integrations - Duplicate Detection - Email Templates - Real-Time Monitoring - Contact Management - Anti Spam - Recipient Validation - Drag & Drop - Delivery Tracking - Email Marketing - Email Alerts - Bulk Email Verification - Drip Campaigns - Activity Tracking - Data Capture and Transfer - Bounce Rate Analysis - Catch-all Server Detection - Customer Database - Single Email Verification - Monitoring - Bulk Send - Spam Blocker - Mailing List Management - Email Tracking - Reporting & Statistics - File Transfer - Real-Time Data - Real-Time Analytics - Compliance Management - API - Domain Check - Email Address Extraction **Customizations** - Third-Party Integrations **Protection** - Threat Identifications - Threat Interception - Threat Removal - Integrations **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Data Exporting** - Breadth of Integrations - Ease of Integrations - Data Workflows **Logistics** - Analytics - Issues - Integrations - Shareable Link **Generative AI** - AI Text Generation - Generative AI **Agentic AI - Phone Verification** - Autonomous Task Execution **Additional Functionality** - Contact Management - Email Marketing - Drag & Drop - Drip Campaigns - Workflow Management - Customizable Fields - Monitoring - CRM - Team Management - Click Tracking - Subscription Management - Activity Dashboard - API - Location Tracking - Customer Segmentation - Geolocation - Customizable Branding - Activity Tracking - Data Import/Export - Mailing List Management - Campaign Management - Email Management - Audience Targeting - Reporting/Analytics - AI Copilot - Email Distribution - Email Reminders - Autoresponders - Engagement Tracking - Event Triggered Actions **Functionality** - Identification - Correction - Normalization - Preventative Cleaning - Data Matching - Real-Time Data **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - Generative AI **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Data Analysis Tools - AI/Machine Learning - Data Extraction - Reporting/Analytics - AI Copilot - Data Mapping - ETL - Big Data Analytics - Data Quality Control **Reporting & Analytics** - Basic Reporting **Management** - Reporting - Automation - Quality Audits - Dashboard - Governance **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Additional Functionality** - Metadata Management - Collaboration Tools - Search/Filter - Workflow Management - AI Copilot - Third-Party Integrations - Data Synchronization - Data Import/Export - Customizable Rules - Master Data Management - Monitoring - Data Transformation - Multiple Data Sources - Self Service Portal - Customer Database - Data Verification - Data Migration - Multi-Language - Single Sign On - Duplicate Detection - Email Address Extraction - Reporting/Analytics - Data Profiling - Data Extraction - Data Mapping - Address Validation - Match & Merge - Performance Metrics - Visual Analytics - Version Control - API - Data Capture and Transfer - Access Controls/Permissions - Compliance Management - Data Discovery **Generative AI** - AI Text Generation - Generative AI **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Integration APIs - Breadth of Partner Applications - CRM Integration - Third-Party Integrations **Additional Functionality** - Personalization - Autoresponders - Customer Segmentation - Newsletter Management - AI Copilot - WYSIWYG Editor - Engagement Tracking - Preview Functionality - Email Tracking - Email Campaign Management - Landing Pages/Web Forms - Customizable Branding - Lead Capture - Mobile Optimization - Customer Journey Mapping - ROI Tracking - Activity Dashboard - Customizable Fields - Reporting/Analytics - Click Tracking - List Management - GDPR Compliance - Subscriber Management - Email Sequences - Campaign Scheduling - Event Triggered Actions - Multi-Language - Template Management - Customizable CTAs - Real-Time Analytics - Dynamic Content - CAN-SPAM Compliance - Multi-Channel Marketing - HTML Editor - Contact Management - Drip Campaigns - Campaign Analytics - Product Recommendations - Image Library - Workflow Automation ## Top Validity Engage Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,480 reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,673 reviews) - [MailerLite](https://www.g2.com/products/mailerlite/reviews) - 4.6/5.0 (1,097 reviews)