---
title: Validity Engage Reviews
meta_title: 'Validity Engage Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 989 reviews by the users' company size, role or industry
  to find out how Validity Engage works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 989
  scale: '5'
date_modified: '2026-08-05'
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  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Validity Engage Reviews
**Vendor:** Validity Inc  
**Category:** [Email Testing Software](https://www.g2.com/categories/email-testing)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 989
## About Validity Engage
Litmus is the enterprise marketing success platform that gives marketing teams the control, visibility, and confidence to execute high-performing email programs at scale. From pre-send testing to post-send analytics, Litmus eliminates the errors, inefficiencies, and blind spots that cost enterprise senders revenue and reputation. Trusted by marketing teams at the world&#39;s leading brands, Litmus integrates into existing enterprise workflows to accelerate production, enforce brand standards, and protect deliverability across every send. Core capabilities: Email previews across 100+ clients and devices. Validate exactly how every email renders in Gmail, Outlook, Apple Mail, on mobile, in dark mode, and across every major environment — before sending to millions of subscribers. Eliminate the rendering errors that damage brand credibility at scale. Automated pre-send QA. Run spam filter testing, link validation, image blocking checks, and accessibility scans within a single workflow. Enterprise teams ship in half the time and with fewer errors when quality checks are built into the process, not bolted on at the end. Deliverability and inbox placement monitoring. Track inbox placement rates by mailbox provider, monitor sender reputation in real time, and blocklist hits or authentication failures. Litmus surfaces the deliverability intelligence your ESP doesn&#39;t provide. Sender Certification. Be part of the industry&#39;s most trusted allowlist, backed by 24/7 monitoring and exclusive data relationships with mailbox providers worldwide. Certified senders reach the inbox with a level of assurance no other program delivers. Competitive Intelligence. Monitor competitor send volume, frequency, subject line strategies, and inbox placement. Give enterprise marketing teams the benchmarking data they need to make informed strategic decisions and stay ahead of the market. Enterprise collaboration and approvals. Manage multi-stakeholder review cycles inside a single platform. Centralize feedback, enforce approval workflows, and get campaigns through legal, compliance, and brand review without version chaos or scattered email threads. For enterprise organizations ready to scale further, Litmus is the foundation for Validity Engage — an AI-powered email execution platform that orchestrates the full email marketing workflow, from content creation through sending and optimization. Litmus is part of the Validity portfolio, alongside BriteVerify for contact data validation and DemandTools for Salesforce CRM data quality — giving enterprise revenue and marketing teams a connected solution for data integrity, email performance, and program execution.



## Validity Engage Pros & Cons
**What users like:**

- Users appreciate the **ease of use** in Litmus, highlighting its intuitive interface and streamlined functionality. (45 reviews)
- Users value the **dynamic previews** of Litmus that enhance email rendering across various devices and clients. (43 reviews)
- Users commend Litmus for its **user-friendly design and comprehensive email testing capabilities** , which boost productivity and quality. (43 reviews)
- Users value the **dynamic previews** in Litmus that enhance email rendering visualization across various devices and clients. (29 reviews)
- Users value the **user-friendly platform** of Litmus, seamlessly managing clients and enhancing email campaign quality. (26 reviews)
- Email Campaigns (24 reviews)
- Users value the **detailed analytics** provided by Litmus for optimizing email performance across devices and clients. (23 reviews)
- Helpful (23 reviews)
- Email Testing (22 reviews)
- Email Tracking (21 reviews)

**What users dislike:**

- Users experience **slow performance** with Litmus, particularly with rendering email previews and updating changes. (11 reviews)
- Users highlight the **missing features** like an undo button and template sharing between sub-accounts as significant drawbacks. (10 reviews)
- Users express frustration with **email client settings** being inflexible, hindering customization and leading to trust issues with rendering accuracy. (9 reviews)
- Users find the **email client settings too rigid** , complicating the preview process and limiting flexibility in email management. (9 reviews)
- Users find the product **expensive** , especially for small teams, with many features locked behind higher pricing tiers. (9 reviews)
- Technical Issues (8 reviews)
- Users express concerns about **limited features** , particularly regarding version control and device preview limitations. (7 reviews)
- Users are frustrated by the **slow loading** times for tests, negatively impacting efficiency and productivity. (7 reviews)
- Error Handling (6 reviews)
- Inaccurate Previews (6 reviews)

## Validity Engage Reviews
  ### 1. Top email tool for developers and excellent thought leadership

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kelsey J. | Email Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 24, 2023

**What do you like best about Validity Engage?**

A cross-browser previewer is in the toolbox of any email developer, which is what I get the most out of with Litmus. Above that, when you have a bug, search for it in the Litmus Community feature, and you'll likely get an answer or at least a hint from other developers. Additionally, one of my most significant achievements in email development was conquering dark mode, strongly guided by Litmus' how-to articles and guides.

**What do you dislike about Validity Engage?**

Cross-browser previews are static screenshots where it would be ideal to see live experiences in the case of interactive email.

**What problems is Validity Engage solving and how is that benefiting you?**

Litmus commenting and status features provide an email review process for our teams. Additionally, the ability to sync Litmus Builder to email service providers saves us unnecessary implementation steps and streamlining between teams.

  ### 2. "B/G.I/O.E.T/Ms & E-Commerce Tool"

**Rating:** 4.5/5.0 stars

**Reviewed by:** Chengai J. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 26, 2023

**What do you like best about Validity Engage?**

Being lightweight and complex all-in-one Ecommerce solution adaptive in email testing, email builder, integrates best wuth CRM among other email services providers. Its UI /GUI designed for all and support pre-built custom LMS for drag and drop. Facilitation of high-volume outbound emails sending, B2C intranet and maximum interactions. It build mutual communication with our clients /customers thus satisfaction.

**What do you dislike about Validity Engage?**

Nothing my organisation and I can regret of since it has it all.

**What problems is Validity Engage solving and how is that benefiting you?**

Robust real-time Ecommerce automation campaign that solves all marketing needs under one roof and with effectiveness.

  ### 3. Great for Sending Timely  Marketing Campaigns & Increasing Leads

**Rating:** 4.5/5.0 stars

**Reviewed by:** Fedel O. | Sales Representative, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 16, 2023

**What do you like best about Validity Engage?**

I use Litmus for sending email blasts, newsletters, and ads. To me, timing is everything when it comes to sending out advertising campaigns. The minute you send an email with an important offer or new promotion, there's a good chance it will be lost in a sea of emails, and this is where Litmus comes in as it allows you to set up automation to automatically send out your messages on the right schedule. This means you can rest easy knowing that when the time comes, your messages will go out without the need for you to constantly check for and resend them. As a result, my campaigns are getting more engagement and leads compared to the campaigns I was sending before with no automation that Litmus provides.

**What do you dislike about Validity Engage?**

I've not seen any issues with Litmus so far. It has always worked as I expected it to work.

**What problems is Validity Engage solving and how is that benefiting you?**

Litmus provides me with automated and timely campaigns that help me improve marketing outreach efforts. I'm able to set up schedules for sending out content in bulk that includes images, articles, blog posts, offers, and promotions based on my target audience so I know when it is time to send them out. This way I'm able to increase conversions, engagement, and sales while saving me time and energy by sending out only the right content at the right time.

  ### 4. "Litmus - Very Effective at Driving Repeat Engagement and Log-term Loyalty With Customers"

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ken K. | Director - Sales l Commercial l Strategy l Brand l Marketing, Market Research, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 15, 2023

**What do you like best about Validity Engage?**

The capability to create and send personalised emails that drive long-term engagement and loyalty with customers and prospects. For instance, when I'm sending an email to someone about a new product I can add a CTA and a custom button so the recipient can get instant access to the most relevant information. I find this feature very useful because it provides customers with an instant way to learn more about the product and improve their conversion rates.

When I'm creating a report, I can set custom fields that can be used in the email. This allows me to make my report more meaningful to the reader because I can include the details of the campaign I sent them. For example, I can add the person who opened the campaign and which specific page they were on during the campaign.

The ability to add custom HTML code to the email body, which allows me to add images, text, and links to my emails. This feature has really improved the quality of my content and made the emails more engaging for our customers.

**What do you dislike about Validity Engage?**

I don't have anything I dislike about Litmus. It's a very effective platform for delivering personalised, targeted content to your customers.

**What problems is Validity Engage solving and how is that benefiting you?**

Litmus solves the problem of delivering personalised messages to customers. It's an incredibly useful tool because it allows me to tailor emails based on their behaviour, preferences, and activity over time. This makes it much easier for me to understand how people are engaging with our product and which content they are most interested in. For example, if a customer opens a particular page on our website and is interested in a certain product, then I can send targeted promotions or offers to them via email to try to get them to convert. Having this information makes it a lot easier for me to target my campaigns and drive conversions since I can craft custom messages based on actual user behaviour rather than guesswork.

  ### 5. Most intuitive feature for data management

**Rating:** 4.5/5.0 stars

**Reviewed by:** Divyansh B. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 13, 2023

**What do you like best about Validity Engage?**

There are so many amazing tools in this software like data merging, editing, matching, unifying and many more which all helps you to properly manage all the data and creating most analytical reports of the same. Business workflow and processing can be automated with this tool. Most amazing thing is its integration process with other similar softwares is quite easy and interesting, you can easily import and upload data from other websites and softwares which you can use for campaigning.
Its scheduling workflow feature is also amazing and time saving at the same time, which completes your workflow with zero errors.

**What do you dislike about Validity Engage?**

No calling feature with its support team is available, which results in delay in customer support.
The processing takes a longer when we try to import and work on bigger sized data and document.

**What problems is Validity Engage solving and how is that benefiting you?**

The software has really helped us in managing and saving all kind of documents. We integrated this software with almost all our company's system, and being able to manage all our sales data at one place and every data is secured end to end

  ### 6. A great email marketing platform that help increase conversion and ROI.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marc L. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 29, 2023

**What do you like best about Validity Engage?**

It easy and simple to use.
It easily empowers you to build, personalize, test, review and analyze emails.
It's highly protect so you get the most out of every send.

**What do you dislike about Validity Engage?**

It's highly effective in creating and designing personalized emails at scale in a fraction of time.
Nothing to dislike.

**What problems is Validity Engage solving and how is that benefiting you?**

It help boost efficiency of your marketing team.
It's a secure and reliable email analytic tool.
It effetively ensures your emails result in the best customer experience.
It boost customer loyalty and drive revenue.

  ### 7. Great and easy to use platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lyne T. | Marketing Communications, Enterprise (> 1000 emp.)

**Reviewed Date:** March 14, 2023

**What do you like best about Validity Engage?**

Litmus is a must-have tool to review all your emails. It helps with design and testing so you can optimize your email campaigns. You can add comments and check past communications all in a very collaborative way.

**What do you dislike about Validity Engage?**

I would love to be able to send actual emails from Litmus and not only stay in the testing environment. When we have a lot of emails to review, we find it difficult to name the versions without affecting the subject line.

**What problems is Validity Engage solving and how is that benefiting you?**

It really facilitates exchanges between the different stakeholders. It also is a very good library of all our work.

  ### 8. Litmus is great for Q/A with so many email clients to choose from

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 08, 2023

**What do you like best about Validity Engage?**

I like all the different email clients that I can see my email in. It also has more features that help improve my emails including the spam ratings and subject line optimization testing. The new AI tool is also very helpful.

**What do you dislike about Validity Engage?**

I wish I could see my preview text in the email tests to see if the white space I created is working. I also wish the new dark mode feature had CSS that I could drop in my template.

**What problems is Validity Engage solving and how is that benefiting you?**

Litmus helps me see the obscure and embarrassing "issues" to resolve them before the customer sees them. Viewing my emails in dark mode has been especially helpful.

  ### 9. Everest is user-friendly and has helped us get an incredible overview of our email program

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lori P. | Sr. Director of Marketing Engagement, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 23, 2022

**What do you like best about Validity Engage?**

Everest is super user-friendly. It's easy for anyone to log in and get a really good idea of what's going on with our deliverability in just a few clicks. We love that it's so easy to customize the dashboards to see just what we care about most and then easy to get details when necessary. We've also gotten a lot of use out of the validator tool which has been great.

**What do you dislike about Validity Engage?**

For us, it's a great fit and there are no downsides. It gives us everything we need to know at a glance. We have learned so much about email deliverability now that we're able to monitor everything in Everest, it's been incredibly useful so far.

**What problems is Validity Engage solving and how is that benefiting you?**

We started using Everest just to figure out if our emails were getting into inboxes. We didn't know how much we didn't know until we saw all the data that was available to us. We started to pay attention and make necessary changes based off of what we were seeing through Inbox Placement and Reputation and now we're in a much better spot!

  ### 10. The B.O.A.T of Productivity via Real-time Interaction

**Rating:** 4.5/5.0 stars

**Reviewed by:** Eleanor T. | Talent Manager , Hospital & Health Care, Enterprise (> 1000 emp.)

**Reviewed Date:** July 05, 2023

**What do you like best about Validity Engage?**

Easy to create customers loyalty through real-time engagement.
Ability to set customs fields to use on emails making emails more meaningful to readers.
Right time emails deliverability to right recipient as well as ability to check right inbox delivery. 
Easy to automate emails deliverability schedules.

**What do you dislike about Validity Engage?**

This is our perfect hub for client's interaction,no dislike at all.

**What problems is Validity Engage solving and how is that benefiting you?**

Our emails campaigns center, with highly data security measures and real-time interaction with our clients with right information at right time.

  ### 11. Great tool for mockups, setup, and collaboration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 16, 2023

**What do you like best about Validity Engage?**

While collaboration is not its main selling point, Litmus makes creating a campaign and then receiving feedback very easy. We use Litmus mainly as a setup and testing tool for emails; seeing all the different browser/device/etc versions is invaluable.

**What do you dislike about Validity Engage?**

Many platforms now offer integrations or native functionality to see how your emails will look in different users' views. Same goes for the ability to set up a creative database containing templates and snippets. If these platforms continue to improve on this function, I could see Litmus being phased out, at least among our use.

**What problems is Validity Engage solving and how is that benefiting you?**

Design database and email QAing & testing

  ### 12. Great

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michelle D. | Designer & Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 18, 2023

**What do you like best about Validity Engage?**

Allows me to easily and seamlessly review email templates on all platforms.

**What do you dislike about Validity Engage?**

Pricey.  The pricing structure I find is outrageous for freelancers/small businesses.

**What problems is Validity Engage solving and how is that benefiting you?**

Allows me to test emails easily and all platforms.

  ### 13. Revolutionised Emails Campaigns Practice

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jordan  N. | Store Manager , Retail, Enterprise (> 1000 emp.)

**Reviewed Date:** July 31, 2023

**What do you like best about Validity Engage?**

*Ability to test pre sent emails. 
*Advanced checklists.
*Real-time feedbacks and proofs.
*Simplified sharing.
*Right time delivery to right inboxes.
*Perfect reporting and email analytics.
*Multiple integrations .

**What do you dislike about Validity Engage?**

Not too bad but improvement on personalisation can make it better.

**What problems is Validity Engage solving and how is that benefiting you?**

We have streamlined our campaigns by ensuring quality emails to our clients across various platforms at right time.

  ### 14. Super Needed!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emma W. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 16, 2023

**What do you like best about Validity Engage?**

I love that I can see the emails tested on different providers, then can be coded inside the Litmus platform to test how you can fix any errors. It has been helpful.

**What do you dislike about Validity Engage?**

I wish there were more analytics for the tracking codes. We use analytics and it's good, but not amazing.

**What problems is Validity Engage solving and how is that benefiting you?**

Visually seeing how the email sends.

  ### 15. Email Anti-spam, Marketing, Deliverability, Tracking, DMARC & Testing Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Zak G. | TechOps Engineer, Computer Software, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 17, 2023

**What do you like best about Validity Engage?**

With Everest it involves only drag and drop to create, customize, test and send high volume outbound marketing emails.

**What do you dislike about Validity Engage?**

I have used Everest for quite long and I find nothing negative on it and I use it on a daily basis.

**What problems is Validity Engage solving and how is that benefiting you?**

It saves time by eradicating manual processes of email marketing through automation such as personalizing and testing marketing emails.

  ### 16. A go to solution to review emails on multiple email clients

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ojoma E. | Computer Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** March 14, 2023

**What do you like best about Validity Engage?**

The Preview Interface is really good, and the fact that you can toggle off images just to see how your email looks without them is pretty great.

**What do you dislike about Validity Engage?**

I haven't had a bad experience with Litmus so far, so I don't have anything I dislike.

**What problems is Validity Engage solving and how is that benefiting you?**

Some customers complain their images do not load in some newsletters they send to different ISPs. We use litmus to check if it's an email client specific issue or a general Issue. Litmus has been pretty accurate thus far.

  ### 17. Powerful Customer Engagement and Interaction

**Rating:** 4.5/5.0 stars

**Reviewed by:** Yael R. | Director of People , Computer & Network Security, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 05, 2023

**What do you like best about Validity Engage?**

Timely sequence of emails sending as well as feedback receiving.
Easy to review emails of multiple clients.
Successful in checking how emails are rendering on various platforms,deliverability, verification as well as measuring engagement levels.
Easy to use platform.

**What do you dislike about Validity Engage?**

Absolutely nothing I can report against this giant hub.

**What problems is Validity Engage solving and how is that benefiting you?**

Easy to create,test and simplicity in approving and sending our emails campaigns by personalised interaction.

  ### 18. A necessity for email markers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kaden C. | Email Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 24, 2023

**What do you like best about Validity Engage?**

I have worked for multiple companies and the only consistent peice of software is Litmus. It has become a necessity for creating emails, testing them, and making sure everyone get's the same experience.

**What do you dislike about Validity Engage?**

I would like to be able to go back and revert to old versions within the testing tool. Maybe even having Litmus recongnize the same email being testing and keep them in a folder?

**What problems is Validity Engage solving and how is that benefiting you?**

It solves the problem of how our customers and propsects recieve emails. Just because you build an email in a tool, doesn't mean it always looks that way. Litmus helps you create a good solution for all.

  ### 19. Granular insights with intuitive, user-friendly visualizations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jason T. | Senior Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 25, 2022

**What do you like best about Validity Engage?**

I like how easy it is to use Everest, even as the nuances of email deliverability and technical email get more and more complicated as the years go on. The insights are super easy to read and highly actionable.

**What do you dislike about Validity Engage?**

I'd love more insight into competitors or general benchmarking so that I can better understand how my email program is performing against other companies. Even knowing if I'm in the upper or lower 50 percentile of certain stats would be helpful.

**What problems is Validity Engage solving and how is that benefiting you?**

The biggest problem it solves is understanding how changes to my email program are affecting things like deliverability and inboxing rates. Without Everest, I genuinely would be flying blind on these topics.

  ### 20. Litmus ensures I send emails with no issues.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chad R. | Enterprise (> 1000 emp.)

**Reviewed Date:** May 19, 2023

**What do you like best about Validity Engage?**

I love being able to see previews and to trouble-shoot issues within the builder.

**What do you dislike about Validity Engage?**

My team and I have sometimes noticed a few bugs in the system. However, the issues are nothing major.

**What problems is Validity Engage solving and how is that benefiting you?**

Being able to send test emails to ensure consistency across all email clients.

  ### 21. I am not an email coder, and it has made it so easy for me to learn email HTML.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jessica K. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 14, 2023

**What do you like best about Validity Engage?**

I love the snippets. Our lead coder can create them and I can use them, knowing my email will be on brand

**What do you dislike about Validity Engage?**

Not much! I like it a lot. Maybe the testing could be faster?? But really it is fast enough.

**What problems is Validity Engage solving and how is that benefiting you?**

It makes it easy to create emails out of our branded templates. I can design them very quickly and then test them right away. I would day my busness preformabce is better than before.

  ### 22. Meeting Expectations via GURU Hub of Emails Marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sipideh U. | Technical Accurate Manager , Computer & Network Security, Enterprise (> 1000 emp.)

**Reviewed Date:** July 06, 2023

**What do you like best about Validity Engage?**

Strong automation functionalities enhancing streamlining and optimising emails workflows and perfect email sending sequence.
Intuitive page to design emails and landing page.
Easy to customise.

**What do you dislike about Validity Engage?**

Unchallenged emails marketing experience,no dislike at all.

**What problems is Validity Engage solving and how is that benefiting you?**

We are able to maximise all marketing potential through real-time information delivery to right people at right most interesting the correct content.

  ### 23. Great tool for email deliverability

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 22, 2022

**What do you like best about Validity Engage?**

Easy integration with Salesforce Marketing Cloud and the Autoseeding feature saves a lot of time with seedlist management for inbox placement tests vs other tools we've used in the past
Access to a Customer Success Manager for support and advice is a huge benefit
Dashboards are detailed yet intuitive to navigate, including the ability to view GPT and MS SNDS reports from within the platform
The list validation feature and the API is very useful

**What do you dislike about Validity Engage?**

So far not much to dislike. The annual renewal process can take a bit long.

**What problems is Validity Engage solving and how is that benefiting you?**

Having insights into our IP reputation and inbox placement rates across multiple ISPs highlights any problems related to our email campaigns. Hence, we can address any issues before it becomes a bigger problem. Tracking pixel and Engagement modules were helpful in gaining greater insight into our lists with the advent of Apple Privacy Protection

  ### 24. Litmus is the best!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** October 17, 2023

**What do you like best about Validity Engage?**

Flexibility to test across different OS, browsers and devices. It's easy to navigate.

**What do you dislike about Validity Engage?**

I don't have anything that I dislike about Litmus.

**What problems is Validity Engage solving and how is that benefiting you?**

It helps me with testing email across different browser, OS and devices which is amazing!

  ### 25. Fantastic overall and granular reporting!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 15, 2022

**What do you like best about Validity Engage?**

I am able to track how my email performance is doing overall for my company when looking at the dashboard in the Everest platform. The graphs are easy to read and I can grab the info I need in a quick snapshot. If I want to go more granular Everest provides all the functionality to dive deeper into the platform and filter by device, email send etc so I can see what to correct or which email could be causing issues. I love the integration with Salesforce making it easy to automatically send emails and provides a lot of customization on which emails get seeded.

**What do you dislike about Validity Engage?**

Everest platform has been great to use so far, with the Salesforce integration the dynamic content in email subject lines don't carry through properly so having another unique identifier would be great

**What problems is Validity Engage solving and how is that benefiting you?**

Everest helps us keep our sender score high and make sure our emails are getting to our customers. Since we send promotional emails and our database is quite big it's important to use these metrics and make sure emails are getting to our entire audience from churned folks to new subscribers. Having this monitored in an easy and efficient manner keeps everything running for our email programs.

  ### 26. Everest to the rescue!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** December 14, 2022

**What do you like best about Validity Engage?**

We migrated onto the Everest platform over the last year and our partners over at Validity have been valuable in helping us extract as much from the platform as possible. Everest is very intuitive and easy to navigate. It has all the critical components needed in helping us understand the entire email deliverability process from pre-send to post-send. I also love that Microsoft SNDS, GPT and other important metrics are all within the platform and can be created into custom dashboards/widgets. Everest is your one stop shop and it's never been easier.

**What do you dislike about Validity Engage?**

I wish Everest had more integrations around seeding and email validation across other systems that we use.

**What problems is Validity Engage solving and how is that benefiting you?**

Everest helps give us line of sight and confidence into email delivery across all of our email systems of record. We launch emails out of Sparkpost, Salesforce Marketing Cloud and HubSpot. It's important as a business that we ensure delivery of emails across all ESP's and Everest gives us the foundational support for all of that.

  ### 27. Litmus – quality and quantity side-by-side

**Rating:** 4.5/5.0 stars

**Reviewed by:** Anvika L. | Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** December 08, 2022

**What do you like best about Validity Engage?**

You can create the whole campaign of your liking through its customizability option here, which is excellent when you want to start something specifically of your own interest. The whole process of development of the campaign to its launch and then finally, the analytical reports – all features are of top-notch quality. The price is also market competitive and in my opinion I think it is quite fair in comparison to what you get.

**What do you dislike about Validity Engage?**

The automated analytical reports feature is beyond any doubt a great one however, unless you are using their premium version, you won’t be able to use it which is a shame and I think it should be available for all and everyone. While rendering when we are stuck or if the Litmus gives us an error, we need to double check each and everything from the beginning. if there was a way – an easier one – to find the exact problem and its solution as well.

**What problems is Validity Engage solving and how is that benefiting you?**

Litmus helps in creating errorless campaigns. Not only that, you can review these campaigns beforehand by its options of review as well as pre-sending testing that makes sure there is nothing to worry about. The integration of this platform with others is amazing and if we summarize it shortly, this is the best one so far that you can get your hands on. It is recommended to people who are on a budget and looking for utmost perfection. This will give you immense experience in handling all errors and faults within your own hands and control.

  ### 28. Perfect Customer's Engagement for High Marketing Boosting

**Rating:** 4.5/5.0 stars

**Reviewed by:** Zak B. | Government Bond Trader , Financial Services, Enterprise (> 1000 emp.)

**Reviewed Date:** June 26, 2023

**What do you like best about Validity Engage?**

Easy to use and ability to see how our emails are across different platforms.
Perfect to automate sending of emails at right schedules.
Simplicity of checking if emails are delivered at right inboxes.

**What do you dislike about Validity Engage?**

No point of argument,Litmus delivers the best.

**What problems is Validity Engage solving and how is that benefiting you?**

Best in in repetitive customers engagement and creating and testing emails.

  ### 29. Litmus is great for reviewing emails - reporting still need some work

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jacob M. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 16, 2023

**What do you like best about Validity Engage?**

Reviewing emails across different clients. I love being able to look at all of the different clients in one dashboard. It makes review in simple and easy. It's great.

**What do you dislike about Validity Engage?**

The reporting is still kind of clunky and not easy to install or set up. However, I don't view witness as a platform for reporting so maybe that's the problem, reporting is not what you do so maybe stick with email editing?

**What problems is Validity Engage solving and how is that benefiting you?**

Litmus solves the problem of sending out emails that have errors in them. By proofing every email that we send we can ensure that everything is air free when sent.

  ### 30. Streamlined Review and Approval Process

**Rating:** 4.5/5.0 stars

**Reviewed by:** David  M. | IT Help Desk Specialist , Government Administration, Enterprise (> 1000 emp.)

**Reviewed Date:** June 14, 2023

**What do you like best about Validity Engage?**

Capabilities to view how our emails will appear in various email clients.
Perfect checklists.
Capabilities to know who created and who sent a certain email.
Assurance of timely deliverability .

**What do you dislike about Validity Engage?**

At this moment no main downside I can highlight.

**What problems is Validity Engage solving and how is that benefiting you?**

Excellent in QA and spam testing as well as campaign management.
Right time campaigns emails deliverability.

  ### 31. It's badder than most with testing email security.

**Rating:** 4.5/5.0 stars

**Reviewed by:** George K. | Marketing Manager, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 04, 2023

**What do you like best about Validity Engage?**

Versatility and effortless with email security.
Exquisite with data security.
Great with email marketing.
Intuitive dashboard.

**What do you dislike about Validity Engage?**

Flexibility and versatile with email marketing.

**What problems is Validity Engage solving and how is that benefiting you?**

It's versatility and flexibility with email marketing.
Test security of emails.
Robustness with deliver email on time.
Exquisite wiu email campaigns.

  ### 32. Litmus - Great for Email Marketers!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Venu R. | Product Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** January 25, 2023

**What do you like best about Validity Engage?**

I like how Litmus allows users to review and post comments which makes sure that all finer details are taken care of before release.

**What do you dislike about Validity Engage?**

I love it so far. Helps me in my marketing function .

**What problems is Validity Engage solving and how is that benefiting you?**

Litmus gives me a very real-life kind of preview of my emails which helps in putting myself in my end-user's shoes and read my content. It always helps to see how your creation and final deliverable looks before hitting the send button.

  ### 33. Excellent platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 25, 2023

**What do you like best about Validity Engage?**

Brilliant for tracking customer traffic and metrics

**What do you dislike about Validity Engage?**

the user interface could be more user-friendly and intuitive

**What problems is Validity Engage solving and how is that benefiting you?**

Tracking engagement from campaigns that have been marketted

  ### 34. Marketing Automation Specialist

**Rating:** 5.0/5.0 stars

**Reviewed by:** DAINI X. | Enterprise (> 1000 emp.)

**Reviewed Date:** July 18, 2023

**What do you like best about Validity Engage?**

Litmus is easy to use and have an extension in google chrome.

**What do you dislike about Validity Engage?**

Maybe the analytics part have more insights will be better for all email KPIs.

**What problems is Validity Engage solving and how is that benefiting you?**

able to see all versions in different browsers.

  ### 35. Cool tool with engaging events

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 24, 2023

**What do you like best about Validity Engage?**

The best part about Litmus is the engaging webinars they host to provide opportunities for learning and leveling up your skills. There are so many aspects to email marketing and best practices, and I've enjoyed learning from experts in the field who approach email from a variety of angles.

**What do you dislike about Validity Engage?**

I do feel like I get a lot of emails from Litmus with tips and updates. I would prefer to receive less frequent emails, though I find a good deal of the content valuable. I don't have time to dive into all the content they share.

**What problems is Validity Engage solving and how is that benefiting you?**

I don't have much experience in email marketing, and being part of the Litmus community empowers me to learn more about the different levers you can pull and how to create impactful emails.

  ### 36. "Superb VoC Software"

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 29, 2023

**What do you like best about Validity Engage?**

After being in the marketing game a while, I started using Litmus a few years ago. As I began to research what email testing software to use, I realized that I had quite a collection of tools at my disposal. (I have to admit I was a bit of a tool hoarder) However, the more I tried Litmus out, the more I appreciated it. It is easy to use and has everything you need for your email campaign testing and optimization in one place. I mostly use it to set up my emails for display on both desktop and mobile devices so that I get the best results from the campaigns I am sending to our customers. I find it very useful when it comes to A/B testing and helps me increase open rates and click-through rates with my clients’ email campaigns. For example, using the mobile preview feature in Litmus I can quickly check to see how my emails look on a range of mobile devices and see if there is anything that needs to be changed before I send out the campaigns. Also, in case something goes wrong with my email campaigns, I can easily review them and figure out what went wrong so I can fix it and avoid any further issues in the future.

**What do you dislike about Validity Engage?**

It would really be ideal if I could add multiple email accounts to my account so that I can more easily monitor all my campaigns and do split testing for all of my accounts in one place.

**What problems is Validity Engage solving and how is that benefiting you?**

Since Litmus came onto the scene, it's been revolutionizing the way marketing teams work with their subscribers. With automated workflows and A/B testing tools, you can create the most effective emails in a fraction of the time it used to take. That's invaluable when you're dealing with a high volume of subscribers! And with real-time reporting and analytics, you can measure exactly how well your campaigns are doing so that you can keep making improvements. It literally makes my job 10x easier!

  ### 37. Very useful tool!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Victor A. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 21, 2023

**What do you like best about Validity Engage?**

The previews of html emails. I like that you can preview them in basically all devices.

**What do you dislike about Validity Engage?**

The user interface. The first 2 or 3 times that I used it I felt kind of lost.

**What problems is Validity Engage solving and how is that benefiting you?**

It helps me preview emails in most devices, so I can QA them before launching them

  ### 38. testing templates

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 24, 2023

**What do you like best about Validity Engage?**

i like variety of clients,  speed  of testing is ok sometimes

**What do you dislike about Validity Engage?**

price, hope litmus could be available for personal use even for example with smaller amounts of testing time, speed also could be better sometimes it's too long rendering

**What problems is Validity Engage solving and how is that benefiting you?**

giving insurance that all cliense will render template so wider coverage of reciepience will recieve the email

  ### 39. A must-have tool for email marketing teams

**Rating:** 5.0/5.0 stars

**Reviewed by:** AJ S. | Email Developer, Enterprise (> 1000 emp.)

**Reviewed Date:** November 09, 2022

**What do you like best about Validity Engage?**

Coding requires trial and error... lots of it. I'm able to identify emails with rendering issues before deployment. I also like how stakeholders are able to view proofs and easily write edit requests or approve emails.

**What do you dislike about Validity Engage?**

When incorporating GIFs or videos, screenshots are often taken while the file loads. Also, I'm not a fan of the 30 days expiration on proofs. Lastly, there's no way to delete proof versions.

**What problems is Validity Engage solving and how is that benefiting you?**

I take pride in ensuring emails I code look good so by being able to preview them, I'm confident nothing embarrassing will show up in inboxes. Being able to collaborate with stakeholders at the Proof level makes the entire process easier for me.

  ### 40. GREAT FEATURES THAT ALLOWS YOU TO CHECK HOW YOUR EMAILS RENDERS IN DIFFERENT DEVICES!!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Carlos B. | DATA SCIENTIST , Farming, Enterprise (> 1000 emp.)

**Reviewed Date:** March 07, 2023

**What do you like best about Validity Engage?**

1)With it i can check how my emails renders in different devices and through that it has reduced my effort alot.
2)Also it's the best spam checker which normally gives the exact spam test report for the email templates for the best inbox placements in all our domains.
3)Also i like how it goes through all the ESPs which is very easy to discover if your emails are viewed in spam.

**What do you dislike about Validity Engage?**

* I have not experienced any difficulties with this platform,nothing to dislike towards it

**What problems is Validity Engage solving and how is that benefiting you?**

✔️Has allowed us to test emails.

  ### 41. Email Marketing Optimization at Optimal for 24/7/12/365

**Rating:** 4.5/5.0 stars

**Reviewed by:** Shiri F. | Head of Partner, Field & Customer Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2023

**What do you like best about Validity Engage?**

Everest has drag and drop editor functionality that allows me to create and customize marketing emails.

**What do you dislike about Validity Engage?**

It requires a lit of integration to relish some benefits such as content management and web design.

**What problems is Validity Engage solving and how is that benefiting you?**

Sending high volume outbound marketing emails.

Managing email deliverability.

  ### 42. The ONE must have tool for email marketers and developers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tom D. | Senior Manager, Campaign Delivery, Enterprise (> 1000 emp.)

**Reviewed Date:** November 08, 2022

**What do you like best about Validity Engage?**

If you are not render testing your emails then you are not truly concerned about your customers. By using the Litmus tool, you give each customer the experience you intended. As an email developer and professional services Manager, I also appreciate the value of the extra tools built into the Litmus platform. Litmus builds email tools for email geeks and keeps us all on the cutting edge of understanding our craft.

**What do you dislike about Validity Engage?**

At times, the renders can take longer to load than my impatience would like.

**What problems is Validity Engage solving and how is that benefiting you?**

The mystery of email client and device renderings. There is no other way to get visibility into what your customer will see in their Inboxes.

  ### 43. Really useful for reviewing emails- has saved us so much time!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lizzy B. | Head of conversion and enquiries, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 10, 2022

**What do you like best about Validity Engage?**

It's so simple to add comments and tag the correct people to make the changes. Setting up user accounts is simple and the folder options are great.

**What do you dislike about Validity Engage?**

It's hard to search for specific emails in ad-hocs and you can't upload photos into comments so you have to email and say use this photo for comment 11.

**What problems is Validity Engage solving and how is that benefiting you?**

It's made setting up email campaigns so much easier - we're able to clone campaigns and make changes almost instantly. Additionally any last minute changes we can say - exactly this sentence needs changing to this rather than sending an email that says - third line down third word change to...which is confusing,

  ### 44. WHY LITMUS IS RANKED AS THE BEST PLATFORM FOR CHECKING AND RESOLVING EMAIL ISSUES!!!

**Rating:** 4.5/5.0 stars

**Reviewed by:** emelie_ W. | BUSINESS CONTROLLER , Information Technology and Services, Enterprise (> 1000 emp.)

**Reviewed Date:** March 02, 2023

**What do you like best about Validity Engage?**

1.It has helped us to design and test email campaigns.
2.I also like how it has an editor built out just for developing emails and how it is implemented in most CRMs.
3.Also it has provided the ability to generate emails previews across number of different emails,clients so that it helps to optimize the look and design of email templates which has been helpful to our team!

**What do you dislike about Validity Engage?**

Everything you need for email testing and development is great!nothing to dislike

**What problems is Validity Engage solving and how is that benefiting you?**

*we were able to create,check and fix our email templates with it

  ### 45. Email Testing & Perfect Real-time Marketing Campaigns

**Rating:** 4.5/5.0 stars

**Reviewed by:** Koloud T. | Docent Laureate , Museums and Institutions, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 14, 2023

**What do you like best about Validity Engage?**

*Right emails to tight recipient at right time always.
*Automation and personalisation capabilities.
*Easy to optimize emails campaigns.
*Capabilities of measuring engagement level.

**What do you dislike about Validity Engage?**

I haven't had any bad experience when it comes to all performance of this platform.

**What problems is Validity Engage solving and how is that benefiting you?**

This is our chief hub of testing and emails deliverability making engagement as  fun.

  ### 46. Litmus helps us with email testing for our customers.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 20, 2022

**What do you like best about Validity Engage?**

Zip-Download of the previews. Retesting emails that failed our tests.

**What do you dislike about Validity Engage?**

- no API available (plan: litmus plus) - would love to download the zip automatically in our own system
- can't choose between different email client lists (email on acid has this feature)
- can't sync/share email client lists between team members
- can't easily test email for just one client or two clients (mostly outlook win) --> need to change client list twice (email on acid has better options)
- previews on the page are slow (detail page)

**What problems is Validity Engage solving and how is that benefiting you?**

- testing emails for our clients for all kind of email clients

**Official Response from Becca Gage:**

> Hi,

Thank you for taking the time to leave us a review and your feedback!

-Becca Gage, Customer Marketing at Litmus

  ### 47. Very easy to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** James B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 14, 2023

**What do you like best about Validity Engage?**

Great product for identifying visual issues across all of the major platforms. Identifying issues and potential issues before they are duplicated and more importantly sent.

**What do you dislike about Validity Engage?**

Cost can be a bit high with volume as it cost more the more platforms ou look at. If there is an issue with only one it is not easy to just check the one so you end up wasting a lot of credits.

**What problems is Validity Engage solving and how is that benefiting you?**

Identifying issues and differences displayed across platforms.

  ### 48. Litmus is the perfect tool for creating, checking and fixing our email templates

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mark v. | Email marketing specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** January 25, 2023

**What do you like best about Validity Engage?**

I really love the previews feature of Litmus, a lot of different email clients to make sure we make the best email templates.

**What do you dislike about Validity Engage?**

Integration with our tool Marketo Engage would have been a very strong asset.

**What problems is Validity Engage solving and how is that benefiting you?**

In Marketo we only have a standard desktop preview and we can send to our own emailaddress. Litmus provides everything we need regarding email client previews.

  ### 49. Great email tool for gaining insight to deliverability and engagement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Religious Institutions | Enterprise (> 1000 emp.)

**Reviewed Date:** November 08, 2022

**What do you like best about Validity Engage?**

We are able to track delivery data that is not available in our ESP. Simply put, we gain more insight as to why emails are/are not reaching the inbox. The ability to pinpoint deliverability issues and improve on them is invaluable. Additionally,  having more clarity on user engagement has been a huge plus.

**What do you dislike about Validity Engage?**

I realize you can customize your dashboard to be whatever you want. Even so, I find navigating to the data you are looking for can be difficult and confusing.

**What problems is Validity Engage solving and how is that benefiting you?**

It clarifies some questionable issues and allows my team to move forward with a solid plan. The best part is there is no guesswork as to why there are deliverability issues. The data is apparent and between that and the data in your ESP, it is usually easy to determine how to improve your emails.

  ### 50. Elevating Your CRM Portfolio

**Rating:** 4.0/5.0 stars

**Reviewed by:** Vincent  M. | Social Media Advocate , Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 22, 2023

**What do you like best about Validity Engage?**

Easy to see engagement and reactions of emails across multiple platforms.
Timely and accuracy when sending promotional/advertising emails.

**What do you dislike about Validity Engage?**

I have not seen the negative side of Litmus.

**What problems is Validity Engage solving and how is that benefiting you?**

Perfect engagement creating effective long-term customers loyalty and successfully increasing leads.


## Validity Engage Discussions
  - [What&#39;s the benefit in running a Spam Test on Litmus?](https://www.g2.com/discussions/what-s-the-benefit-in-running-a-spam-test-on-litmus) - 1 comment, 1 upvote
  - [Is there a Pricing Change in 2019 you dont reflect in your profile](https://www.g2.com/discussions/13965-is-there-a-pricing-change-in-2019-you-dont-reflect-in-your-profile) - 1 comment, 1 upvote
  - [What is DemandTools used for?](https://www.g2.com/discussions/what-is-demandtools-used-for) - 1 comment
  - [What is Litmus used for?](https://www.g2.com/discussions/what-is-litmus-used-for) - 1 comment
  - [What is litmus what are its types and uses?](https://www.g2.com/discussions/what-is-litmus-what-are-its-types-and-uses) - 2 comments

- [View Validity Engage pricing details and edition comparison](https://www.g2.com/products/validity-engage/reviews?page=4&section=pricing&secure%5Bexpires_at%5D=2026-08-07+01%3A55%3A36+-0500&secure%5Bsession_id%5D=ae35e68a-d678-42cc-a9f7-39da645abc00&secure%5Btoken%5D=459904d553acc63eb3bc3968e40181952b69672c833be0c5996c41a9b8cd76e3&format=llm_user)
## Validity Engage Integrations
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews)
  - [Reach](https://www.g2.com/products/encoura-reach/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Zego](https://www.g2.com/products/zego/reviews)

## Validity Engage Features
**Email Marketing**
- Email and Mobile Preview
- Building and Personalizing Emails
- Manage Email Deliverability
- Multi-user Account

**Additional Functionality**
- Third-Party Integrations
- To-Do List
- @mentions
- Single Sign On
- File Management
- Activity Dashboard
- Drag & Drop
- Alerts/Notifications
- Prioritization
- Access Controls/Permissions
- Screen Sharing
- Content Management
- Brainstorming
- AI Copilot
- File Transfer
- Calendar Management
- Status Tracking
- Real-Time Notifications
- Version Control
- Task Management
- Activity Tracking
- Real Time Editing
- Communication Management
- Chat/Messaging
- Tagging
- Generative AI
- Assignment Management
- Task Scheduling
- Project Management
- Collaboration Tools
- Workflow Management
- Secure Data Storage
- File Sharing
- Document Storage
- Task Progress Tracking
- Discussions/Forums
- Commenting/Notes
- Reporting & Statistics
- Contact Management
- Video Conferencing
- Progress Tracking
- Mobile Access
- API
- Document Management
- Customizable Branding

**Additional Functionality**
- Phishing Protection
- Threat Response
- Domain Check
- Security Auditing
- AI/Machine Learning
- Third-Party Integrations
- AI Copilot
- Reporting/Analytics
- Anomaly/Malware Detection
- SURLB/URIBL Filtering
- Activity Dashboard
- Scheduled/Automated Reports
- For MSPs
- Whitelisting/Blacklisting
- Fraud Detection
- Spam Blocker
- Spam Quarantine
- API
- Data Leak Prevention
- Encryption
- Audit Trail
- Real-Time Monitoring
- Spam Analysis
- Policy Management
- Alerts/Escalation
- Email Management
- Vulnerability Scanning
- Generative AI
- Threat Protection
- Email Attachment Protection
- Email Filtering
- Two-Factor Authentication

**Diagnostics**
- Account Overview
- DMARC Alignment
- Analytics

**Diagnosis**
- IP Address 
- Domains
- Content 
- Policy Compliance

**Data Source Access**
- Breadth of Data Sources
- Ease of Data Connectivity
- API Connectivity

**Templates**
- Text and Themes
- Proofing
- Mobile Responsive

**Platform Basics**
- Editing Platform
- Spam Filter Testing
- Deliverability Testing
- Design Testing

**Generative AI**
- AI Text Generation
- AI Text-to-Speech
- Generative AI

**Platform Basics - Phone Verification**
- Accuracy
- Call Screening
- Scalability
- Security Measures
- Reliable Delivery
- Customizable Workflows

**Agentic AI - Personalization**
- Third-Party Integrations

**Agentic AI - Email Anti-spam Features**
- Autonomous Task Execution
- Proactive Assistance

**Agentic AI - Salesforce AppExchange Apps**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Additional Functionality**
- Phishing Protection
- Data Recovery
- Archiving & Retention
- Backup and Recovery
- Policy Management
- Email Management
- Data Loss Prevention
- Single Sign On
- Data Storage Management
- Fraud Detection
- Email Routing
- Data Verification
- Compliance Management
- Filtering
- Search/Filter
- SURLB/URIBL Filtering
- Security Auditing
- Data Synchronization
- Anti Virus
- Risk Assessment
- Greylisting
- Audit Trail
- Reporting/Analytics
- Allow/Block List
- Vulnerability Scanning
- Active Directory Integration
- Compression
- Email Tracking
- Encryption
- Anti Spam
- Disaster Recovery
- AI Copilot
- Tagging
- Secure Data Storage
- Activity Tracking
- Spam Blocker
- Microsoft Outlook Integration
- Spam Analysis
- API
- Categorization/Grouping
- Event Tracking
- Inbox Management
- Spam Detection
- Authentication
- Third-Party Integrations
- Reporting & Statistics
- Spam Quarantine
- SSL Security
- Generative AI
- Data Retention Management
- Access Controls/Permissions
- Monitoring

**Analytics**
- Open Rates

**Compliance**
- Policy Configuration
- Alerts
- Inbound Emails
- Outbound Emails

**Tracking**
- Processing Time
- Placement 
- Open Rate
- Time to Open
- Alerts

**Data Interaction**
- Profiling and Classification
- Metadata Management
- Data Modeling
- Data Joining
- Data Blending
- Data Quality and Cleansing
- Data Sharing
- Data Governance

**Marketing**
- Security Compliance

**Edit**
- Pre-Made
- Build

**Platform Data**
- Performance
- Dashboard
- Analytics

**Additional Features - Phone Verification**
- Integration Abilities
- Compliance with Regulations
- Reporting and Analytics

**Agentic AI - Email Verification**
- Decision Making

**AI Personalization - Personalization**
- Predictive Recommendations
- Audience Segmentation
- Adaptive Content

**Additional Functionality**
- AI Copilot
- Engagement Tracking
- Content Management
- Visual Analytics
- Real-Time Analytics
- Behavior Tracking
- Website Personalization
- Recommendations
- Real-Time Reporting
- Content Analytics
- Behavioral Targeting
- Account Based Marketing
- Website Analytics
- Customer Segmentation
- Customer Profiles
- Template Management
- Multi-Channel Marketing
- Customizable Branding
- Alerts/Notifications
- API
- Abandoned Cart Saver
- Drag & Drop
- Contextual Targeting
- Experience Management
- Campaign Management
- Generative AI
- WYSIWYG Editor
- Reporting/Analytics
- Activity Dashboard
- Multi-Campaign
- Campaign Segmentation
- A/B Testing
- Customizable Forms
- Email Marketing

**Additional Functionality**
- Email Management
- CRM
- Fraud Detection
- Data Verification
- Lead Management
- Contact Database
- Spam Detection
- A/B Testing
- Email Distribution
- Disposable Email Detection
- Activity Dashboard
- Unsubscribe Database
- Syntax Check
- AI Copilot
- Data Import/Export
- Spam Analysis
- Subscription Management
- Campaign Segmentation
- Secure Data Storage
- Third-Party Integrations
- Duplicate Detection
- Email Templates
- Real-Time Monitoring
- Contact Management
- Anti Spam
- Recipient Validation
- Drag & Drop
- Delivery Tracking
- Email Marketing
- Email Alerts
- Bulk Email Verification
- Drip Campaigns
- Activity Tracking
- Data Capture and Transfer
- Bounce Rate Analysis
- Catch-all Server Detection
- Customer Database
- Single Email Verification
- Monitoring
- Bulk Send
- Spam Blocker
- Mailing List Management
- Email Tracking
- Reporting & Statistics
- File Transfer
- Real-Time Data
- Real-Time Analytics
- Compliance Management
- API
- Domain Check
- Email Address Extraction

**Customizations**
- Third-Party Integrations

**Protection**
- Threat Identifications
- Threat Interception
- Threat Removal
- Integrations

**Reporting**
- Campaign Performance
- Domain Reputation
- Brand Reputation
- Blacklist and Whitelist

**Data Exporting**
- Breadth of Integrations
- Ease of Integrations
- Data Workflows

**Logistics**
- Analytics
- Issues
- Integrations
- Shareable Link

**Generative AI**
- AI Text Generation
- Generative AI

**Agentic AI - Phone Verification**
- Autonomous Task Execution

**Additional Functionality**
- Contact Management
- Email Marketing
- Drag & Drop
- Drip Campaigns
- Workflow Management
- Customizable Fields
- Monitoring
- CRM
- Team Management
- Click Tracking
- Subscription Management
- Activity Dashboard
- API
- Location Tracking
- Customer Segmentation
- Geolocation
- Customizable Branding
- Activity Tracking
- Data Import/Export
- Mailing List Management
- Campaign Management
- Email Management
- Audience Targeting
- Reporting/Analytics
- AI Copilot
- Email Distribution
- Email Reminders
- Autoresponders
- Engagement Tracking
- Event Triggered Actions

**Functionality**
- Identification
- Correction
- Normalization
- Preventative Cleaning
- Data Matching
- Real-Time Data

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Generative AI**
- AI Text Generation
- Generative AI

**Agentic AI - Email Deliverability**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Additional Functionality**
- Data Analysis Tools
- AI/Machine Learning
- Data Extraction
- Reporting/Analytics
- AI Copilot
- Data Mapping
- ETL
- Big Data Analytics
- Data Quality Control

**Reporting & Analytics**
- Basic Reporting

**Management**
- Reporting
- Automation
- Quality Audits
- Dashboard
- Governance

**Generative AI**
- AI Text Generation
- AI Text Summarization
- Generative AI

**Agentic AI - E-Commerce Personalization**
- Natural Language Interaction
- Proactive Assistance

**Additional Functionality**
- Metadata Management
- Collaboration Tools
- Search/Filter
- Workflow Management
- AI Copilot
- Third-Party Integrations
- Data Synchronization
- Data Import/Export
- Customizable Rules
- Master Data Management
- Monitoring
- Data Transformation
- Multiple Data Sources
- Self Service Portal
- Customer Database
- Data Verification
- Data Migration
- Multi-Language
- Single Sign On
- Duplicate Detection
- Email Address Extraction
- Reporting/Analytics
- Data Profiling
- Data Extraction
- Data Mapping
- Address Validation
- Match & Merge
- Performance Metrics
- Visual Analytics
- Version Control
- API
- Data Capture and Transfer
- Access Controls/Permissions
- Compliance Management
- Data Discovery

**Generative AI**
- AI Text Generation
- Generative AI

**Agentic AI - Email Marketing**
- Autonomous Task Execution
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Cross-system Integration

**Integration**
- Integration APIs
- Breadth of Partner Applications
- CRM Integration
- Third-Party Integrations

**Additional Functionality**
- Personalization
- Autoresponders
- Customer Segmentation
- Newsletter Management
- AI Copilot
- WYSIWYG Editor
- Engagement Tracking
- Preview Functionality
- Email Tracking
- Email Campaign Management
- Landing Pages/Web Forms
- Customizable Branding
- Lead Capture
- Mobile Optimization
- Customer Journey Mapping
- ROI Tracking
- Activity Dashboard
- Customizable Fields
- Reporting/Analytics
- Click Tracking
- List Management
- GDPR Compliance
- Subscriber Management
- Email Sequences
- Campaign Scheduling
- Event Triggered Actions
- Multi-Language
- Template Management
- Customizable CTAs
- Real-Time Analytics
- Dynamic Content
- CAN-SPAM Compliance
- Multi-Channel Marketing
- HTML Editor
- Contact Management
- Drip Campaigns
- Campaign Analytics
- Product Recommendations
- Image Library
- Workflow Automation

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