--- title: Validity Engage Reviews meta_title: 'Validity Engage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 989 reviews by the users' company size, role or industry to find out how Validity Engage works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 989 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Validity Engage Reviews **Vendor:** Validity Inc **Category:** [Email Testing Software](https://www.g2.com/categories/email-testing) **Average Rating:** 4.5/5.0 **Total Reviews:** 989 ## About Validity Engage Litmus is the enterprise marketing success platform that gives marketing teams the control, visibility, and confidence to execute high-performing email programs at scale. From pre-send testing to post-send analytics, Litmus eliminates the errors, inefficiencies, and blind spots that cost enterprise senders revenue and reputation. Trusted by marketing teams at the world's leading brands, Litmus integrates into existing enterprise workflows to accelerate production, enforce brand standards, and protect deliverability across every send. Core capabilities: Email previews across 100+ clients and devices. Validate exactly how every email renders in Gmail, Outlook, Apple Mail, on mobile, in dark mode, and across every major environment — before sending to millions of subscribers. Eliminate the rendering errors that damage brand credibility at scale. Automated pre-send QA. Run spam filter testing, link validation, image blocking checks, and accessibility scans within a single workflow. Enterprise teams ship in half the time and with fewer errors when quality checks are built into the process, not bolted on at the end. Deliverability and inbox placement monitoring. Track inbox placement rates by mailbox provider, monitor sender reputation in real time, and blocklist hits or authentication failures. Litmus surfaces the deliverability intelligence your ESP doesn't provide. Sender Certification. Be part of the industry's most trusted allowlist, backed by 24/7 monitoring and exclusive data relationships with mailbox providers worldwide. Certified senders reach the inbox with a level of assurance no other program delivers. Competitive Intelligence. Monitor competitor send volume, frequency, subject line strategies, and inbox placement. Give enterprise marketing teams the benchmarking data they need to make informed strategic decisions and stay ahead of the market. Enterprise collaboration and approvals. Manage multi-stakeholder review cycles inside a single platform. Centralize feedback, enforce approval workflows, and get campaigns through legal, compliance, and brand review without version chaos or scattered email threads. For enterprise organizations ready to scale further, Litmus is the foundation for Validity Engage — an AI-powered email execution platform that orchestrates the full email marketing workflow, from content creation through sending and optimization. Litmus is part of the Validity portfolio, alongside BriteVerify for contact data validation and DemandTools for Salesforce CRM data quality — giving enterprise revenue and marketing teams a connected solution for data integrity, email performance, and program execution. ## Validity Engage Pros & Cons **What users like:** - Users appreciate the **ease of use** in Litmus, highlighting its intuitive interface and streamlined functionality. (45 reviews) - Users value the **dynamic previews** of Litmus that enhance email rendering across various devices and clients. (43 reviews) - Users commend Litmus for its **user-friendly design and comprehensive email testing capabilities** , which boost productivity and quality. (43 reviews) - Users value the **dynamic previews** in Litmus that enhance email rendering visualization across various devices and clients. (29 reviews) - Users value the **user-friendly platform** of Litmus, seamlessly managing clients and enhancing email campaign quality. (26 reviews) - Email Campaigns (24 reviews) - Users value the **detailed analytics** provided by Litmus for optimizing email performance across devices and clients. (23 reviews) - Helpful (23 reviews) - Email Testing (22 reviews) - Email Tracking (21 reviews) **What users dislike:** - Users experience **slow performance** with Litmus, particularly with rendering email previews and updating changes. (11 reviews) - Users highlight the **missing features** like an undo button and template sharing between sub-accounts as significant drawbacks. (10 reviews) - Users express frustration with **email client settings** being inflexible, hindering customization and leading to trust issues with rendering accuracy. (9 reviews) - Users find the **email client settings too rigid** , complicating the preview process and limiting flexibility in email management. (9 reviews) - Users find the product **expensive** , especially for small teams, with many features locked behind higher pricing tiers. (9 reviews) - Technical Issues (8 reviews) - Users express concerns about **limited features** , particularly regarding version control and device preview limitations. (7 reviews) - Users are frustrated by the **slow loading** times for tests, negatively impacting efficiency and productivity. (7 reviews) - Error Handling (6 reviews) - Inaccurate Previews (6 reviews) ## Validity Engage Reviews ### 1. A tool for who loves details **Rating:** 5.0/5.0 stars **Reviewed by:** Daniele S. | Student Assistant, Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2024 **What do you like best about Validity Engage?** It's a very intuitive and powerful tool, and it empowers me to work on the details of my emails. Email Guardian is a great new functionality as well. **What do you dislike about Validity Engage?** It takes too long time to run the tests (unless you have the more premium plan). **What problems is Validity Engage solving and how is that benefiting you?** The system allows me to test the emails I want to send in multiple clients, and keep them track in case something brakes on my automated journeys. **Official Response from Becca Gage:** > Hi Daniele, We're glad to hear that you find Litmus intuitive and powerful, and that Email Guardian is a valuable feature for you. If you ever have an issue with testing taking longer than expected or anything else please feel free to let our support team know so we can look into it: hello@litmus.com Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 2. Could not do my job without it! Litmus is a industry leader for a reason. **Rating:** 5.0/5.0 stars **Reviewed by:** Margaret O. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2024 **What do you like best about Validity Engage?** Litmus email previews are game changer for me in my role. It alleviates a lot of the pressure of email marketing by being able to review as my renders of my emails as possible. Email Guardian makes me feel secure knowing that if there are any updates for clients or mobile changes, I will be updated and can review 'always on' emails. **What do you dislike about Validity Engage?** I have been using the Analytics tab for the past couple months and it's not very inutitive to use. The resources around the topic are helpful but it's still complicated and hard to get the most out of that tool. **What problems is Validity Engage solving and how is that benefiting you?** Litmus enables my team to review all renders in an efficient manner. The QA section is a final checklist for our email templates and a great source to learn more about how our emails are accessible for all users. Litmus resources and tool tips have also helped me gain more confidence in a ever changing and complcated email world. The beta for AI has also been super helpful for copy testing for subject lines! ### 3. Litmus is a game changer **Rating:** 4.5/5.0 stars **Reviewed by:** Francisco A. | CRM Developer Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Validity Engage?** I love how on Litmus you can view all of the different devices available to see how emails show up differently. **What do you dislike about Validity Engage?** There really isn't much to dislike about Litmus. It's a tool that has helped me elevate my development of emails. **What problems is Validity Engage solving and how is that benefiting you?** It's mainly solving dark mode issues with email across a wide variety of email clients. **Official Response from Becca Gage:** > Hi Francisco, We're delighted to hear that Litmus has been beneficial in addressing dark mode issues and providing a comprehensive view of email rendering. Thank you for your feedback! Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 4. Best resource for previews **Rating:** 5.0/5.0 stars **Reviewed by:** Diana O. | Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Validity Engage?** I can choose which previews I want to see. The personalized snippets are great. **What do you dislike about Validity Engage?** The cost can get high when adding additional features. **What problems is Validity Engage solving and how is that benefiting you?** I don't write HTML, so having the code pre-written is a huge advantage for me. **Official Response from Becca Gage:** > Hi Diana, We're thrilled to hear that you find value in the testing capabilities and personalization templates. We understand your concern about cost and are continuously working to provide competitive pricing while delivering top-notch features. Thank you for your feedback. Thanks! Becca Gage, Customer Marketing Manager at Litmus ### 5. Demand tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Validity Engage?** Easy and efficient. I learnt how to use it pretty quickly **What do you dislike about Validity Engage?** can't say at this stage, I don't have any dislikes **What problems is Validity Engage solving and how is that benefiting you?** being able to mass reassign records quickly **Official Response from Danielle Contin:** > Thank you for your review! We’re thrilled to hear that you found DemandTools easy to learn and efficient to use. It’s great to know the tool is helping you quickly mass reassign records and streamline your workflow. We appreciate your feedback and are glad that DemandTools is meeting your needs. We look forward to supporting your continued success with Salesforce data management. ### 6. Lifesaver! **Rating:** 5.0/5.0 stars **Reviewed by:** Raquel G. | Email Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2024 **What do you like best about Validity Engage?** As a long time email developer, Litmus saves me over and over again. Gone are the days of having to test multiple test emails to endless testing accounts. Litmus brings all of the QA process together with a number of features and allows me to spot areas of concern instantly. Their platform - and Previews and QA tool - is reliable and gives me peace of mind that my code is secure and working across as many platforms as possible. The Proof tool allows me to share with clients and Analytics just adds to making my job easier. Integration with Salesforce Marketing Cloud has made Litmus become integral to my work. **What do you dislike about Validity Engage?** I don't use the Builder tool a lot - mainly because I'm a coder who uses other platforms for this. **What problems is Validity Engage solving and how is that benefiting you?** Litmus allows me to test my code and spot errors with the Previews and QA tool. I can then share my work with clients via the Proof tool which provides an easy platofrms to collect all client feedback needed for email design. ### 7. Need It, Love It, Will Always Use It **Rating:** 5.0/5.0 stars **Reviewed by:** maggie b. | email marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2024 **What do you like best about Validity Engage?** I work with a lot of HTML from other marketing departments at other companies and I need to ensure the email presentation they think they're sending out will look correct across multiple email platforms and devices -- because we're sending those emails out to our owned audience on their behalf. Litmus makes it simple to quality check everything, I love the clear line by line access/ability to troubleshoot everyone's different coding styles, and having visuals in different email platforms (that I don't personally have) to show our clients how and where the errors are presenting is fantastic. I like being able to save snippets of code, and being able to see how emails look in different color settings. **What do you dislike about Validity Engage?** I wish there was an undo button. Sometimes I accidently a button I didn't mean to and I have no idea where or how I did that -- all I know is that I've messed something up -- and there not being an "undo" option means often having to start all over. I also don't like the errors that Litmus cannot see. Its hard to explain because there's really no reason for it. There have been multiple instances of having the green light on the email in every possible way and I still have a very different reality in my own email inbox, or a client shares screenshots of errors they still see too. Those situtions leave me editing blindly or completely redesigning the layout. This has happened enough times now that I know I can't trust the Litmus results 100% of the time, but 95% of the time is still definately enough to keep it a mainstay in my daily used tool box. **What problems is Validity Engage solving and how is that benefiting you?** Please refer to my first answer on the product rating page. I use Litmus to quality check and edit HTML files from our many outside partners. ### 8. Excellence in email testing **Rating:** 5.0/5.0 stars **Reviewed by:** Al L. | Email Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2024 **What do you like best about Validity Engage?** The email builder is amazing. I love the workflow that Litmus has created with snippets and partials. It's really easy to build an email quickly in their builder. The templates are really easy to use too. **What do you dislike about Validity Engage?** I wish the analytics were more meaningful. I get some great overall typical analytics, but I wish there were some deeper insights I can draw from each send. **What problems is Validity Engage solving and how is that benefiting you?** The Litmus extension for Chrome / Edge is a life saver! I use it so frequently to test issues with email code. It's really beneficial for my every day toolkit. ### 9. Easy way to test emails **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Validity Engage?** - Easy way to test how our emails from Marketing Cloud display on other browsers, platforms, etc. - Very simple to send a test message and see all environments at once. -Clear way to identify mistakes/code errors **What do you dislike about Validity Engage?** -Wish we could customize our test email address. It's hard to remember -Sometimes it still doesn't replicate environments accurately. My coworkers will have different results on screen than what Litmus tests. **What problems is Validity Engage solving and how is that benefiting you?** Our emails go to audiences on all platforms, and we want to be sure every potential donor has the same experience. By being able to accurately test, we can identify and resolve mistakes so that regardless of if it's opened in Outlook or Gmail, it acts and behaves exactly as we expect. ### 10. A Must have for Email Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Donnell d. | Digital Marketing Specialist - Email Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2024 **What do you like best about Validity Engage?** Proofing is essential to our workflow, and the extra analytics that we can get using Litmus is very helpful. Their support team is also top tier! **What do you dislike about Validity Engage?** Can be a little overwhelming for new users. **What problems is Validity Engage solving and how is that benefiting you?** It has helped imrpove our proofing workflow, making it easier for stakeholders to view proofs, make comments **Official Response from Becca Gage:** > Hi Donnell, Thank you for sharing your positive experience with Litmus! We're glad to hear that the extra analytics and proofing capabilities have been beneficial for your workflow. We understand that the platform can be overwhelming for new users, and we're constantly working on providing resources and support to make the onboarding process smoother for everyone. A couple of great places to start are https://www.litmus.com/getting-started and Litmus Academy if you haven't checked it out already! Thanks! Becca Gage, Customer Marketing at Litmus ### 11. Litmus is a great tool for email marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Luly S. | Marketing Communications Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2024 **What do you like best about Validity Engage?** I like the visibility it gives email marketers for how their emails perform, the multiple ways of testing content and display as well as the different features like polling, calendars and other that you can include **What do you dislike about Validity Engage?** That some languages like with special characters are not supported when using some of the features **What problems is Validity Engage solving and how is that benefiting you?** Allows our team to see our content in multiple devices, domains and ensure that it will perform well, comply with ada and show where we can improve **Official Response from Becca Gage:** > Hi Luly, Thanks for leaving us a review! We're so happy to hear you are finding value in the email analytics, testing and QA and personalization capabilities! We also appreciate your feedback about special characters in different languages, I will let our team know so they can look into it. -Becca Gage, Customer Marketing Manager at Litmus ### 12. If I Could Only Choose One Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Validity Engage?** I've been administering Salesforce for over 12 years, and if I could only choose one tool to assist me, it would be DemandTools. It's incredibly intuitive, and it allows you to do things in minutes that might otherwise take hours. I use it at least once a week, if not more frequently. **What do you dislike about Validity Engage?** I have no complaints; it's just a great product. **What problems is Validity Engage solving and how is that benefiting you?** It helps with any sort of data transformation, like moving a field and all its data from one object to another. It allows you to reassign records in bulk with a few clicks. You can run pre-defined duplicate scenarios on all of your existing records to really clean up your data. **Official Response from Olivia Hinkle:** > Hi there, Thank you for your feedback! We're glad to hear that DemandTools is your favorite Salesforce solution and that it has been intuitive and time-saving for you. We appreciate your support! ### 13. Easy to find bugs and test all the common device variations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2024 **What do you like best about Validity Engage?** We use Litmus to test marketing emails before sending them. Especially when we're using a new design or template, although we send nearly every email to Litmus before sending it to our marketing list officially. It would be nearly impossible for us to test the email against every common device variation including dark mode without this tool and we often find small bugs that can make a big difference. **What do you dislike about Validity Engage?** I don't like having to be conscious of the preview limit, although this isn't usually a problem. **What problems is Validity Engage solving and how is that benefiting you?** Litmus helps us make sure the emails appear how we want them to, especially on dark mode and troublesome devices/email clients. ### 14. Great for Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Denise G. | Email marketing specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Validity Engage?** Our organization enjoys the ease of the platform and resources provided. Allows us to fill in the blanks other platforms may miss. **What do you dislike about Validity Engage?** I wish litmus had more options for cross platform compatibilities. **What problems is Validity Engage solving and how is that benefiting you?** Personalization and multi-device view ### 15. easy to use and very helpful **Rating:** 4.5/5.0 stars **Reviewed by:** soph V. | digital engagement specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2024 **What do you like best about Validity Engage?** it;s very user friendly and easy to use with a lot of nice and usedful features with a lot of information you can use to improve your email design and performances, the rendering tools and great as well as the analytics about inbox placement **What do you dislike about Validity Engage?** maybe have an esier way to get training to go further in using the platform **What problems is Validity Engage solving and how is that benefiting you?** make sure the rendering of email on all platforms and ESP is great, looking up spams and deliverability ### 16. Great experience, love the use of Email Previews **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2024 **What do you like best about Validity Engage?** With so many changes always being made to email standards, Litmus makes it easy to check our code and designs with all the different browsers and email clients efficiently and quickly! **What do you dislike about Validity Engage?** I honestly haven't found many faults at all! **What problems is Validity Engage solving and how is that benefiting you?** With so many changes always being made to email standards, Litmus makes it easy to check our code and designs with all the different browsers and email clients efficiently and quickly! **Official Response from Becca Gage:** > Hi there, Thank you for sharing your positive experience with Litmus! We're glad to hear that you find our platform helpful in navigating the changes in email standards and efficiently checking your code and designs. We appreciate your support! Thanks! -Becca Gage, Customer Marketing at Litmus ### 17. Litmus delivers for rendering proff **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Validity Engage?** Litmus does a good job displaying rendering across operating systems. **What do you dislike about Validity Engage?** System can be a bit slow sometimes when waiting for an email import. **What problems is Validity Engage solving and how is that benefiting you?** We can evaluate what an email will look like before we actually send it. **Official Response from Becca Gage:** > Hi there, Thank you for your review and for highlighting the benefits of using Litmus to evaluate email rendering. And thank you for the feedback about the response time of email imports, we're committed to addressing any performance issues, to ensure a smoother experience for our users. Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 18. Best tool for marketers who want to increase their engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Validity Engage?** LITMUS is very useful tool to view how my email will look on different client devices along with a detailed analysis of all email components **What do you dislike about Validity Engage?** Adding LITMUS analytics code and related process can be sometimes tricky for a non-technical user **What problems is Validity Engage solving and how is that benefiting you?** Making overall email testing and review process easy. Also improves collaboration with the team. **Official Response from Becca Gage:** > Hi there, It's great to hear that Litmus is making your email testing and review process easier and improving collaboration with your team. Thanks for leaving this feedback! Thanks! -Becca Gage, Customer Marketing Manager at Litmus ### 19. CRM Power House Product **Rating:** 4.5/5.0 stars **Reviewed by:** Anthony C. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2024 **What do you like best about Validity Engage?** Validity Demand Tools has been one of the best recomendations I have ever received. As of writing the automated jobs on Validity Demand Tools does about 20 person hours of work a day. The installations was super simple even to the point where we added more of Valdity product becuse of the ease of intergration. Validity was ease to get use witha low bar of entry but a lot of room to master the software. There Weekly vidoe trainings and office hours are a great help for users of all levels. **What do you dislike about Validity Engage?** Demand Tools does not have file path changing so all output files error files etc. all get dumped into one place that you can change **What problems is Validity Engage solving and how is that benefiting you?** Currently our CRM takes in data from mulitple sources and some of those sources dont sync correctly. Demand Tools is god send when it comes to merging contact, and account and converting leads with data coming in from mulitple sources. Another large problem Demand tools has is data syncing with external sources. Data providers will tend to send a signal on what happened, like a contact gets removed from there system but our crm doesnt recieve that information but luckly valididty is great at taking the trail of bread crumbs left and mirroring the source every day. **Official Response from Olivia Hinkle:** > It's fantastic to hear that Validity Demand Tools has made such a positive impact on your daily operations. We're grateful for your feedback on the ease of use and the helpful training resources. Your comment about file path changing is duly noted, and we'll use that to continue enhancing our product. ### 20. Awesome e-mail preview, insights & testing - to see what our customer see **Rating:** 4.5/5.0 stars **Reviewed by:** Simon H. | Business process Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2024 **What do you like best about Validity Engage?** Currently using Litmus almost 3 years, it's so helpful to get the preview from an e-mail for different e-mail providers like Gmail, Outlook etc. showing it in different browsers. That helps us to review & test the mail before we sent them out to our customers - to see what they will see. Secondly, I like the insights for preparing an e-mail campaign since Litmus test all the stuff like subject line, preview text, links so I see at one point where I have to do some adjustments. Also the e-mail builder, the snippets and custom stuff for e-mail templates helps us to create the best out of an e-mail - everything is on hand and saved for repeating blocks like the e-mail footer. The integration to our sending system works as expected and save us much time. **What do you dislike about Validity Engage?** For now, I didn't use the new feature of AI and the 'e-mail guardian' that monitors your mailing and helping you by creating subject lines and content. But it seems powerful and I have to explore this soon. **What problems is Validity Engage solving and how is that benefiting you?** I really like the preview feature to see at a glance the preview of the e-mail for different providers and browser. Therefore I do not have to test this on my own which save us a lot of time! Also the e-mail testing for all the stuff around the e-mail like subject and preview text is helpful for us to check everything before it goes out to our customers. ### 21. Great Email Tool That Helps Solve Spam Problems **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Validity Engage?** What I like most about Everest by Validity is that it helps your emails get delivered and stay out of the spam folder. This is really important for anyone sending email campaigns. The platform has tools that make sure your emails actually reach people's inboxes instead of getting lost as spam, which is a big plus. **What do you dislike about Validity Engage?** their is no as such dislike, but I find it a bit complicated to set up and transition from another platform because it has so many features. **What problems is Validity Engage solving and how is that benefiting you?** One of the main problems in email marketing is making sure that your emails actually land in the inboxes of the people you’re trying to reach. Everest helps with this by giving users tools to check and improve their email-sending practices. This means there's a lower chance of emails getting stuck in spam folders **Official Response from Geoffrey Palmer:** > Thank you so much! We couldn't build world-class products without customer like you using them and providing feedback like this. We greatly appreciate you taking the time to write a candid review. We're exploring ways to help folks such as yourself unlock the full potential of the platform's many features, thank you for highlighting the need here. If you would like to discuss this feedback further, please don't hesitate to reach out to me at geoffrey.palmer@validity.com. I'd love to hear more. I've added a link to our knowledge center below. Warm regards, Geoffrey ### 22. Pleasant experience so far. **Rating:** 5.0/5.0 stars **Reviewed by:** Verbina K. | Campaign Analyst 1, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Validity Engage?** The fact that we can preview how the campaigns would display gives us an idea to work better. **What do you dislike about Validity Engage?** Sometimes the devices show a different result. And we will have to properly refresh it to get the correct result. **What problems is Validity Engage solving and how is that benefiting you?** The fact that we can preview the campaign before deployment. ### 23. The TOOL you need Salesforce Data Management **Rating:** 4.5/5.0 stars **Reviewed by:** Scott M. | Sr. Director, Salesforce and Revenue Operations, Enterprise (> 1000 emp.) **Reviewed Date:** March 13, 2024 **What do you like best about Validity Engage?** One of the most notable features of DemandTools is its versatility in handling various data manipulation tasks. Whether it's deduplication, data cleansing, or mass data updates, DemandTools offers a wide range of modules to address virtually any data-related challenge. The suite includes modules such as Dedupe, MassImpact, MassEffect, MassUpdate, and more, each serving a specific purpose in the data management process. **What do you dislike about Validity Engage?** As a long-time user of the tool. The interface could be improved. And since Validity purchased DT, the price has increased significantly. **What problems is Validity Engage solving and how is that benefiting you?** As a seasoned user with extensive experience in Salesforce data management, I've found DemandTools to be an indispensable asset in maintaining data integrity and optimizing workflows within the platform. The Dedupe module, in particular, is a standout feature, allowing users to identify and merge duplicate records efficiently. With configurable matching criteria and customizable merge settings, it empowers users to tailor deduplication processes according to their organization's specific needs. The ability to preview potential merges before execution adds an extra layer of confidence, ensuring that critical data remains intact throughout the process. ### 24. Really helpful tool for organizing email template builds **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2024 **What do you like best about Validity Engage?** I particularly love being able to leverage Litmus's feature of partials and snippets, as part of a larger email design template library for my clients. It's super simple to do and drives efficiency and accuracy. The tool is great to not only build emails in HTML but is valuable with the ability to preview and test across devices and ISPs all within one platform. Overall it's such a valuable tool in my stack and well worth investing in. **What do you dislike about Validity Engage?** When it detects breaks in code, or code that isn't "closed" it would be really helpful for AI to come in during the QA process to provide suggestions for the HTML code that is missing or should be used to remedy these issues that are detected. **What problems is Validity Engage solving and how is that benefiting you?** Great tool for building emails and testing for email rendering across all email clients and devices. ### 25. DemandTools is the only tool I rely on to efficiently provide up-to-date, clean Salesforce CRM data. **Rating:** 5.0/5.0 stars **Reviewed by:** Tammy R. | Salesforce Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Validity Engage?** DemandTools is an intuitive, user-friendly means of cleaning, modifying and importing/exporting your CRM data. It has saved me countless hours! I love that you can save often-used scenarios, which streamlines the process even further. I had not used the tool previously, although I'd asked for similar tools. My current company provided it and I quickly became the DT expert. It's that intuitive and helpful. Office hours, training, and support are top notch. **What do you dislike about Validity Engage?** I wish the office hours and trainings were recorded and stored or more easily accessible. I would love to take a DT masterclass. I also wish there were logic to scenarios. I currently have a complex import scenario that could benefit from some advanced logic. DT would be perfect for this! Recent change to field population/matching resulted in an extra click to search fields. **What problems is Validity Engage solving and how is that benefiting you?** DemandTools has saved countless hours (and needless data duplication within Salesforce) by making the data matching, modfication, and import easy and efficient. I love that it can easily toggle to sandbox, as well. **Official Response from Olivia Hinkle:** > Thank you for sharing your positive experience with DemandTools! We're glad to hear that the tool has been intuitive, user-friendly, and has saved you countless hours. We understand your feedback about the office hours and the need for advanced logic in scenarios. We will take your suggestions into consideration for future enhancements. While Office Hours are not recorded, all of our weekly module training sessions are. They are stored on the video page of DemandTools Help Center and anyone who registers will receive the recording. As far as a DemandTools masterclass, we recommend going through all the module training and taking the corresponding Certification exam. Video Library: https://knowledge.validity.com/s/demandtools-videos?language=en_US DemandTools Certification: https://certification.validity.com/certifications/demandtools-v-certification/ We appreciate your support and are thrilled to be a valuable part of your CRM data management. ### 26. Extremely Useful and intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Chintan G. | Front-end developer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2024 **What do you like best about Validity Engage?** I am really happy about the feature on litmus and also how user friendly it is. **What do you dislike about Validity Engage?** Sometimes the performance is not as great it is slow to respond **What problems is Validity Engage solving and how is that benefiting you?** Multi device verification **Official Response from Becca Gage:** > Hi Chintan, Thanks for taking the time to review Litmus! We appreciate your feedback, and I will escalate the issue you noted with the slow performance to our team to look into. -Becca Gage, Customer Marketing Manager at Litmus ### 27. Helpful for email marketing **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Validity Engage?** Fairly easy to start using the features and access data/insights **What do you dislike about Validity Engage?** Not really a ton of downsides, besides it being another platform to log in to and pull data from **What problems is Validity Engage solving and how is that benefiting you?** Easily being able to visually QA emails in different inbox types ### 28. Litmus in Aeromexico's day to day operations **Rating:** 5.0/5.0 stars **Reviewed by:** Luis Fernando P. | Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Validity Engage?** Litmus in Aeromexico's day to day operations Litmus has become a fundamental tool in Aeromexico's email operations, it is very helpful that the platform is so user friendly and so easy to use to test emails on the different devices that the platform offers: Builder (It is one of the tools I use the most within Litmus). The loading speed is immediate The selection of devices in a simple way Having preloaded lists with different clients and devices The code error detector is wonderful Sending test emails is very helpful Generating previews of emails helps for team approvals. Templetes Templates with basic structure help us a lot to make a shell even though they are limited. Customize It is a tool that has us very excited and we hope to have more content to reference and implement it in our emails. **What do you dislike about Validity Engage?** Builder In particular I am a person who works at night and I have noticed that the platform undergoes productive updates at night, it is not something that bothers me, but it would be great a notice within the platform that confirms the update. Design I wish there were many more templates to help us create shells for emails, plus I see an opportunity for improvement which would be to have charging templates as reallygoodemails.com does. I do not use the modules within design, they are complex to use, it would be great if there were default modules to take them as a reference and start creating new ones. **What problems is Validity Engage solving and how is that benefiting you?** Mainly the device display problems is where litmus is very helpful, as well as generating previews of the emails before sending a test is very helpful. ### 29. Easy to use product, great customer service and Training **Rating:** 5.0/5.0 stars **Reviewed by:** Sara A. | Director of Sales Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Validity Engage?** The weekly training schedule is such a valuable tool for someone who just joined the platform. You are able to solve your problems while also hearing and getting ideas from other customers in a small group environment. It was very helpful as we onboarded the tools. **What do you dislike about Validity Engage?** I wish when working through the app you could have multiple instances open. It does not impact how useful the tool is, it would just be nice to be able to do a side by side. **What problems is Validity Engage solving and how is that benefiting you?** We are mostly using Demand tools to assist with our data quality and removing duplicate accounts and contacts. **Official Response from Olivia Hinkle:** > Hi Sara. We're glad to hear that you find our weekly training schedule valuable for onboarding and problem-solving. We appreciate your feedback and will definitely consider your suggestion for being to have multiple instances open of DemandTools open at the same time. ### 30. All-in-one email sidekick **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** June 19, 2024 **What do you like best about Validity Engage?** Litmus is easy to use, with very little barrier to entry, and packs a punch - especially in the reporting area via the pixel. Robust tracking. **What do you dislike about Validity Engage?** There are limits to how many opens we can track; but this is the same for all competitors. Litmus is generous with limits which helps with testing. **What problems is Validity Engage solving and how is that benefiting you?** Definitely tracking, helping us make data-driven decisions. Email deliverability and sender reputation. ### 31. Great for email previews! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Validity Engage?** We get great use out of Litmus for previewing emails in various inboxes and on various devices. It's especially great when trialling new email templates! **What do you dislike about Validity Engage?** There should be an option to increase preview limits without upgrading to another package (significantly pricer for features we won't use). **What problems is Validity Engage solving and how is that benefiting you?** Our emails tend to appear differently in different servers, particulally in outlook. This allows us to access all of these servers quickly and in one place. ### 32. Amazing Product to Match Data **Rating:** 5.0/5.0 stars **Reviewed by:** Ruth Ann B. | Product Marketing & Education Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 18, 2024 **What do you like best about Validity Engage?** The ease of use - wizard based. Fast with the amount of data that we have to access on a daily basis **What do you dislike about Validity Engage?** When you open a scenario it defaults to the last data set so you have to ensure you are working with the right data. In fast paced environment have to pay attention as easy step to miss **What problems is Validity Engage solving and how is that benefiting you?** Matching data that is available in Salesforce but can't be pulled via Salesforce due to other CRMs capturing key data components such as product, revenue, etc. **Official Response from Olivia Hinkle:** > We're glad to hear that DemandTools is helping you match data available in Salesforce and benefiting your workflow - thank you for sharing. We appreciate your feedback about the settings saved in a scenario and will use it to improve the user experience. ### 33. BriteVerify was easy to use and tended to give accurate results **Rating:** 2.5/5.0 stars **Reviewed by:** Michael Z. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Validity Engage?** The UI was highly intuitive, making it very easy to use. I frequently use it before I do any list uploads to make sure the data is clean. **What do you dislike about Validity Engage?** I have found that the results of the analysis does not go into as much detail as I want. I want to know more about the bad contacts. What makes them bad? What criteria was used? **What problems is Validity Engage solving and how is that benefiting you?** It is allowing me to keep my Eloqua database relatively clean, as I can remove bad contacts before they enter into the system. **Official Response from Olivia Hinkle:** > We're happy to hear that BriteVerify is helping you keep your Eloqua database clean. We appreciate your feedback on wanting more detailed analysis, I have shared this information with our product team and we will consider providing more in-depth information in the future. ### 34. Review **Rating:** 3.0/5.0 stars **Reviewed by:** Saurav K. | Archive Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2024 **What do you like best about Validity Engage?** It is best, everyone should use it for the ease of work. **What do you dislike about Validity Engage?** Nothing is bad about it. or you can say dislike. **What problems is Validity Engage solving and how is that benefiting you?** DemandTools is a data management platform designed primarily for Salesforce, helping businesses maintain clean, accurate, and deduplicated data within their CRM systems. **Official Response from Olivia Hinkle:** > Hi Saurav, We appreciate your kind words and are pleased to know that DemandTools is helping you maintain clean and accurate data in Salesforce. ### 35. Essential tool to have to monitor your email deliverability **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Validity Engage?** Easy to use, valuable information provided to users. **What do you dislike about Validity Engage?** Maybe some of the industry concepts could be explained / included alongside all the information provided in graphs and charts. **What problems is Validity Engage solving and how is that benefiting you?** Tracking email deliverability and inbox placement. **Official Response from Geoffrey Palmer:** > Thanks for the feedback! We're always exploring ways to provide our customers with better and more actionable data, which includes articulating what all the data means. I'd love to know how we can better help customers like you. If you're open to telling us more (and getting some of your ideas onto our roadmap!) I'd be delighted to hear from you. Please feel free to reach out to me at geoffrey.palmer@validity.com. ### 36. Short term review of Litmus **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Validity Engage?** I like the ease of Litmus when using it to proof launch directly from Oracle Responsys. It is great how easy it is to have colleagues review the proof draft before it deploys. I also frequently use it every week and I have had no problems with it. **What do you dislike about Validity Engage?** I do wish that there were more personalization tools so my team could transition from using Liveclicker to strictly using Litmus for all things proof launch and personalization. I do know that there have been new personalization updates Litmus has launched recently but not the tools we do use frequently. **What problems is Validity Engage solving and how is that benefiting you?** My team has spoken to a Litmus rep recently who told us about the new Live Polling and we gave feedback in regards to hiding the percentage and setting a threshold. The Litmus rep recently got back to us saying he has forwarded the feedback and it is currently being reviewed. Litmus is also solving the functionality and ease of being able to proof review an email and the cabability to share a link to other team members in order to review it as well. ### 37. GOOD **Rating:** 4.0/5.0 stars **Reviewed by:** Nimra T. | QA, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Validity Engage?** All the clients in a single platform and easy to use **What do you dislike about Validity Engage?** Frequent changes makes us to change our script **What problems is Validity Engage solving and how is that benefiting you?** All clients at one place reduces the time ### 38. Are your sales reps fighting over who gets a lead instead of selling? **Rating:** 5.0/5.0 stars **Reviewed by:** Stefen G. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2024 **What do you like best about Validity Engage?** One of my favorite outcomes using Demand Tools is targeting duplicate issues at the source. Duplicate records cause frustrations on every level - BDR's, Sales Reps, Data Managers, etc. Demand Tools has helped us rid duplicate records at the source so our teams spend more time prospecting and selling. **What do you dislike about Validity Engage?** I think the application runs smooth and fast. Do wish there was some web bases functionality. **What problems is Validity Engage solving and how is that benefiting you?** Demand Tools is helping our data stay clean, organized and actionable. We are experiencing data outcomes that are standardized so our marketing teams can Go to Market effectively. **Official Response from Olivia Hinkle:** > We appreciate your positive feedback about how DemandTools helps target duplicate records at the source, allowing your teams to focus on prospecting and selling. We understand your desire for web-based functionality and will take this into consideration for future updates. ### 39. Litmus Litmus Litmus! **Rating:** 5.0/5.0 stars **Reviewed by:** Jerry K. | Associate Director of Email & Marketing Automation, Enterprise (> 1000 emp.) **Reviewed Date:** June 18, 2024 **What do you like best about Validity Engage?** Litmus makes email marketing a breese. From QA to proofing and feedback. **What do you dislike about Validity Engage?** For what we use Litmus for, I can't think of any. **What problems is Validity Engage solving and how is that benefiting you?** Litmus helps us ensure our emails render properly across all email platforms. It's also our go-to tool for QA/feedback, when proofing email campaigns. ### 40. DemandTools makes data cleanup Easy-Breezy! **Rating:** 5.0/5.0 stars **Reviewed by:** Leona B. | Systems and Data Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Validity Engage?** I like the versatility of DemandTools. Pretty much any data cleanup or manipulation that we need to complete can be done inside DemandTools. The ability to schedule jobs to run automatically ensures that our data is clean in accurte all day long. I love the Validity User Community which was recently added. This is an amazing place to brainstorm or troubleshoot with other users. It has saved me a LOT of frustration! **What do you dislike about Validity Engage?** When first learning how to use the product, it can take time to learn which features achieve what end goal. Some of them are not worded as easily to understand exactly what they will do. **What problems is Validity Engage solving and how is that benefiting you?** We have a lot of data that comes in to our CRM in a format different from how we store it. For instance, country code. We store 2 characters and many either have 3 characters or the whole name spelt out. DemandTools scheduling makes updating this data simple and hands off. The only thing we have to do is make sure the PC is turned on and connected to the internet. ### 41. Love the QA previews and tracking code! **Rating:** 5.0/5.0 stars **Reviewed by:** Justine V. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2024 **What do you like best about Validity Engage?** Litmus provides a great overview of what your email will look like on different devices and visibility modes! The Analytics tracking code is great for getting accurate results for different devices, apps, etc. **What do you dislike about Validity Engage?** It cannot distinguish tracked links and reflects them as "errors" **What problems is Validity Engage solving and how is that benefiting you?** Showing image blocked previews, previews in different devices and visibility modes allows us to adjust on the tech-side/back-end when the email platform previews show no error. I trust Litmus to catch preview loading issues. Apple-impacted opens are also a big hurdle that Litmus tracking codes address so we can deliver reliable data to our constituents. ### 42. Litmus is indispensable, but goes through a lot of previews **Rating:** 4.0/5.0 stars **Reviewed by:** Kirk K. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2024 **What do you like best about Validity Engage?** Being able to create bulletproof templates for Salesforce across a range of operating systems, platforms and modes. **What do you dislike about Validity Engage?** It's impossible not to burn through previews far too easily, especially when wanting to, say, focus on just one platform in Builder. The Spam feature - I wanted to test out list-unsubscribe header settings and nothing gets through, with no explanation or visual feedback. This feature seems to have been deprecated recently. **What problems is Validity Engage solving and how is that benefiting you?** It's enabling us to achieve fantastic visual consistency and push the accessibility of our emails. That's obviously going to p--- customers off less. We like that. ### 43. Invaluable tool for email marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Donnell D. | Marketing Automation Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Validity Engage?** Everything that I need to build, proof, and create emails and email campaigns in one platform **What do you dislike about Validity Engage?** I don't really dislike anything about the platform. Maybe being able to run Salesforce ampscript personalization within the litmus builder itself? Not that big of a deal though since there is litmus integration in salesforce. **Recommendations to others considering Validity Engage:** If you're not already using Litmus, you're missing out on time saving tools that will help make better your email marketing. **What problems is Validity Engage solving and how is that benefiting you?** Saving a bunch of time with their design library, and proofing tools. Also being able to create a design system within litmus. **Official Response from Becca Gage:** > Hey Donnell, Thanks so much for taking the time to leave us a great review! We appreciate you! -Becca Gage, Customer Marketing at Litmus ### 44. It answers questions for me I didn’t know that I had **Rating:** 5.0/5.0 stars **Reviewed by:** Andy M. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Validity Engage?** Once you get your account setup for testing and previews, it becomes an important part of my workflow for new email campaigns. It also has taught me a lot about email design because of what I know is possible, not possible, or only possible in certain email clients. I would not have been able to keep my job that I currently have if I didn't use litmus. **What do you dislike about Validity Engage?** As I'm doing many iterations of the same email. I wish I could just test on certain mail clients in a quick way rather than the same amount each time. This might be possible but not with my current privileges on my account. **What problems is Validity Engage solving and how is that benefiting you?** It helps me to create reliable emails for my current customers. It helps me to know that when I send an email out. I can feel confident it's not going to look all jacked up to CEOs, especially those using outlook ### 45. Excellent software **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle S. | Sr. Digital Communications Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Validity Engage?** Things that are great about Litmus: 1) customer experience 2) ease of use 3) analytics are great 4) extensive knowledge database 5) Litmus Live **What do you dislike about Validity Engage?** The builder is not as user friendly as I had hoped but still really good. **What problems is Validity Engage solving and how is that benefiting you?** We love the deeper dive into analytics that it is giving us as well as it's ability to integrate with other ESPs. **Official Response from Becca Gage:** > Hi Michelle, Great to hear that you are getting so much out of Litmus! Thanks for the review! -Becca Gage, Customer Marketing at Litmus ### 46. Very user-friendly platform and with a lot of features **Rating:** 4.5/5.0 stars **Reviewed by:** Julián Javier D. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2024 **What do you like best about Validity Engage?** The interface is very user-friendly, with a lot of features that helps a lot to the user. **What do you dislike about Validity Engage?** Sometimes there are bugs like gmail previews and Litmus don't warn you about this errors and ther possibility of exporting data tino an SFTP with an schedule. **What problems is Validity Engage solving and how is that benefiting you?** Responsive design, help me to understnd the visualization per device and fix it. ### 47. Litmus Email Marketing Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Validity Engage?** The ability to test my emails across various different platforms to make sure my content is optimzed for all users. **What do you dislike about Validity Engage?** A lot of the features are price-locked and require higher plans in order to access. **What problems is Validity Engage solving and how is that benefiting you?** Email optomization across different platforms. ### 48. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2024 **What do you like best about Validity Engage?** Its pretty straight foward and easy to use its the only tool I use to make mass updates in our CRM **What do you dislike about Validity Engage?** can't say anything at this stage, it works well for what I need it for. **What problems is Validity Engage solving and how is that benefiting you?** it helps with doing mass updates quickly **Official Response from Olivia Hinkle:** > Hi there, We appreciate your feedback and are happy to hear that DemandTools is working well for you in making mass updates quickly. Thank you for choosing DemandTools! ### 49. Great for QA but doesn't catch it all **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Validity Engage?** I frequently use Litmus for link tracking and viewing how emails are displayed in different systems and platforms. It's easy to use and I like the flexibility of sending a test email or building code within Litmus. I have also found it helpful to use to Spam testing and accessibility features to continue to learn how to optimize **What do you dislike about Validity Engage?** I have found that when I am building HTML in Litmus itself it looks like it renders properly in all of my QAs. However, when sent a test to an Outlook users, some things do not render correctly as shown in Litmus, making it challenge to determine if I could use it. **What problems is Validity Engage solving and how is that benefiting you?** QAs, link tracking for broken links and future optimizations with accessibility ### 50. Litmus - A Complete package and A Great Software for Email Testing **Rating:** 5.0/5.0 stars **Reviewed by:** ☁️Vignesh D. | Salesforce Marketing Cloud Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2023 **What do you like best about Validity Engage?** As one of our most important channels is email marketing, Litmus has proven beneficial. Litmus offers effective email marketing solutions that support in creating campaigns, proofreading, detecting spam, and other areas. It has great features that can be integrated with many email marketing tools that show how an email renders on different platforms and devices. It contains a sufficient number of browsers to test rendering issues and it is very easy to use which leads to the high frequency of use. They have the best email design guides in the industry which can help users to implement the testing easily. Amazing customer support when integrating with other tools. **What do you dislike about Validity Engage?** We need to utilize a different server because Litmus lacks an image hosting server. **What problems is Validity Engage solving and how is that benefiting you?** Email testing is the most irritating and time-consuming part of email marketing. Emails are rendered differently in different clients, ESPs, browsers, mobiles, tablets, and applications. While testing we need to use different browsers, devices, and clients to check the rendering part. But litmus shows all clients, browsers, and devices in single page. **Official Response from Becca Gage:** > Hi Vignesh, Thanks for the review and for leaving your feedback about Litmus! -Becca Gage, Customer Marketing at Litmus ## Validity Engage Discussions - [What's the benefit in running a Spam Test on Litmus?](https://www.g2.com/discussions/what-s-the-benefit-in-running-a-spam-test-on-litmus) - 1 comment, 1 upvote - [Is there a Pricing Change in 2019 you dont reflect in your profile](https://www.g2.com/discussions/13965-is-there-a-pricing-change-in-2019-you-dont-reflect-in-your-profile) - 1 comment, 1 upvote - [What is DemandTools used for?](https://www.g2.com/discussions/what-is-demandtools-used-for) - 1 comment - [What is Litmus used for?](https://www.g2.com/discussions/what-is-litmus-used-for) - 1 comment - [What is litmus what are its types and uses?](https://www.g2.com/discussions/what-is-litmus-what-are-its-types-and-uses) - 2 comments - [View Validity Engage pricing details and edition comparison](https://www.g2.com/products/validity-engage/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+17%3A16%3A23+-0500&secure%5Bsession_id%5D=5ac8bab1-60d1-4dd2-85a7-e27062f06846&secure%5Btoken%5D=0f795ee5073d6625bfc69a3e5d18f78980ee6fcf5ec47439bc91a139c3919cab&format=llm_user) ## Validity Engage Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - [Reach](https://www.g2.com/products/encoura-reach/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Zego](https://www.g2.com/products/zego/reviews) ## Validity Engage Features **Email Marketing** - Email and Mobile Preview - Building and Personalizing Emails - Manage Email Deliverability - Multi-user Account **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Templates** - Text and Themes - Proofing - Mobile Responsive **Platform Basics** - Editing Platform - Spam Filter Testing - Deliverability Testing - Design Testing **Agentic AI - Personalization** - Third-Party Integrations **Analytics** - Open Rates **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Marketing** - Security Compliance **Edit** - Pre-Made - Build **Platform Data** - Performance - Dashboard - Analytics **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Customizations** - Third-Party Integrations **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Logistics** - Analytics - Issues - Integrations - Shareable Link **Generative AI** - AI Text Generation - Generative AI **** - Contact Management - Email Marketing - Drag & Drop - Drip Campaigns - Workflow Management - Customizable Fields - Monitoring - CRM - Team Management - Click Tracking - Subscription Management - Activity Dashboard - API - Location Tracking - Customer Segmentation - Geolocation - Customizable Branding - Activity Tracking - Data Import/Export - Mailing List Management - Campaign Management - Email Management - Audience Targeting - Reporting/Analytics - AI Copilot - Email Distribution - Email Reminders - Autoresponders - Engagement Tracking - Event Triggered Actions **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - Basic Reporting **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Generative AI** - AI Text Generation - Generative AI **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Integration APIs - Breadth of Partner Applications - CRM Integration - Third-Party Integrations **** - Personalization - Autoresponders - Customer Segmentation - Newsletter Management - AI Copilot - WYSIWYG Editor - Engagement Tracking - Preview Functionality - Email Tracking - Email Campaign Management - Landing Pages/Web Forms - Customizable Branding - Lead Capture - Mobile Optimization - Customer Journey Mapping - ROI Tracking - Activity Dashboard - Customizable Fields - Reporting/Analytics - Click Tracking - List Management - GDPR Compliance - Subscriber Management - Email Sequences - Campaign Scheduling - Event Triggered Actions - Multi-Language - Template Management - Customizable CTAs - Real-Time Analytics - Dynamic Content - CAN-SPAM Compliance - Multi-Channel Marketing - HTML Editor - Contact Management - Drip Campaigns - Campaign Analytics - Product Recommendations - Image Library ## Top Validity Engage Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,479 reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,673 reviews) - [MailerLite](https://www.g2.com/products/mailerlite/reviews) - 4.6/5.0 (1,097 reviews)