Listrak is a powerful platform when it comes to leveraging customer data for ecommerce. The ability to build behavioral and transactional triggers has been the most effective part of our email marketing strategy. Our triggered emails consistently perform well, and the segmentation capabilities allow us to speak more directly to our customers based on their purchase history and onsite behavior. Review collected by and hosted on G2.com.

While the platform is sophisticated, the user experience can be frustrating. The interface feels dated and unintuitive, making simple tasks more cumbersome than they should be. We’ve encountered various usability quirks and workflow limitations that make execution slower than it needs to be. Support is helpful, but the time it takes to troubleshoot or implement changes can impact momentum. Reporting, too, could be more customizable and user-friendly. Review collected by and hosted on G2.com.

I particularly appreciate A/B testing tools that are simple to set up and provide statistically reliable results. Review collected by and hosted on G2.com.

Commitment contracts are often rigid, which can be a hindrance for companies that need more flexibility. Review collected by and hosted on G2.com.

1. User-friendly dashboard and comprehensive metrics

2. Variety of behavior-based automation for remarketing and retention

3. Continuous improvement and refinement opportunities identified and implemented by our account rep, Dakota Review collected by and hosted on G2.com.

Reconciling last touch attribution from GA4 with Listrak's revenue reports. I know the truth is somewhere in the middle but I wish Listrak had a solution for it. Review collected by and hosted on G2.com.

I love the content builder for brand emails; it makes building emails SUPER fast and easy. Review collected by and hosted on G2.com.

Would like to target customers by radius of zip code. Review collected by and hosted on G2.com.

The whole team is so helpful and responsive! When we decided to make the transition, that was my biggest requirement. The transition was the smoothest and easiest I've ever experienced, and all achieved on a remarkably short timeline.

The platform is truly user-friendly and has robust features, particularly if you work in the eCommerce space. I was able to get into it and start working pre-training, but Listrak also offers one-on-one training so you're familiarized with some of the more advanced tools. Review collected by and hosted on G2.com.

I've been doing CRM for well over a decade, and I've been in lots of systems. None of them are perfect, but Listrak is my favorite so far so I can't say there's anything I "dislike." Review collected by and hosted on G2.com.

One-on-one onboarding and account management with experts Review collected by and hosted on G2.com.

Some technologies do not integrate with Listrak Review collected by and hosted on G2.com.

Our team would be lost without the Listrak tools and our account manager. We have a very small team that accomplishes a lot! We give all the credit to how we are able to use the features available to us to market to our customers mutiple times a day. We have so many more ideas we want to implement, and the Listrak team has been instrumental in helping us exceed our goals. We meet regularly and our account manager will help identify areas to utilize their tools better and then walk us thru how to implement the changes. Our revenue continues to grow while our team has stayed the same size for years. Review collected by and hosted on G2.com.

There was a learning curve at the beginning, because the interface is differnt than many of the other services I have used in the past. The Listrak team and Account Manager were very helpful and I much prefer this one now. They are even very transparent about known limitations yet knowledgeable enough to help with workarounds so that we would still accomplish what we wanted. They then worked with the development team to get some of our needs met in future upgrades. Review collected by and hosted on G2.com.

I like the ability to set up clear, concise, and great looking automated email and SMS journeys. This has been a huge help for properly onboarding new subscribers and minimizing potential revenue loss with cart abandonment emails, win back campaigns, back in stock notifications, and many other revenue catching tools.

Implementing these tools can be daunting at first, but Listrak remedies this by providing an account rep who is always ready to help. Our weekly Zoom meetings with our rep have eased any growing pains we might have had.

Having instant access to analytics is critical to tracking the success of each campaign. The A/B comparison feature has helped us to create email and SMS campaigns that maximize effectiveness.

This brings me to arguably my favorite aspect of working with Listrak, and that is having our account rep, Curtis. Working with Curtis for the last few years has been a joy. Curtis helped to make the integration a breeze and helped our marketing department learn how to navigate the ins and outs of what Listrak has to offer. Because of this, we can use Listrak for email and SMS daily and without stress or frustration. Review collected by and hosted on G2.com.

My primary dislike about Listrak is the initial shock of complexity at first. It can be overwhelming to navigate the builders on your own at first. Listrak offers so many options for the customization of journeys, campaigns, segmentation, and much more, which are absolutely useful and amazing but require a heavy dependence on our account rep until one can fully grasp the capabilities. Now, keep in mind that what I disliked initially is not necessarily a deal breaker. Listrak recognizes that their program has a lot to offer and can feel a bit overwhelming. This is why they provide you with an account manager who will be with you to ensure you use every option that fits your company. Without our account manager, the initial use of Listrak would have been a real challenge. A dislike remedied by superb customer service. Review collected by and hosted on G2.com.

Easy Navigation... And the Customer Support. Review collected by and hosted on G2.com.

Nothing I can think of right now. I do feel that the Journeys are a bit difficult to learn. Review collected by and hosted on G2.com.

Listrak offers a very strong suite of tools for omnichannel marketing — especially when it comes to email, SMS, and automation. The platform’s segmentation capabilities are solid, and once set up, the workflows run smoothly. Review collected by and hosted on G2.com.

The UI can feel a little dated compared to other ESPs, and some navigation paths require extra clicks to reach what you need. Review collected by and hosted on G2.com.