I love that Listrak is so easy to use! Emails and text messages are easy to assemble, and you have all the reporting you need at your fingertips. Also, if you have questions, there is a live person, just an email or call away to help. Review collected by and hosted on G2.com.

There isn't anything I dislike about Listrak. I have dealt with other companies that were hard to work with. Listrak offered everything I felt we were missing from the other companies. Review collected by and hosted on G2.com.

The account managers and people we work directly with at Listrak are extremely knowledgeable and offer us great suggestions for our email marketing campaigns. Unlike other ESP's we have used before, Listrak is very hands-on and attentive, and because of that, we are recognizing increased revenue and conversion rates. Extremely happy with Listrak! Review collected by and hosted on G2.com.

Nothing to dislike at all. I have a hard time thinking of anything negative. Review collected by and hosted on G2.com.

Listrak allows us to have an ongoing conversation with our customer base. Using strategic recipes, we can segment and personalize our messaging, ensuring we have the right communication in front of the customer. Review collected by and hosted on G2.com.

The only "dislike" I have about Listrak is that we are under-utilizing it. Review collected by and hosted on G2.com.

Having an account manager who can keep you updated on the latest technology and best practices has been very valuable. We have seen great results by adding automation and SMS at their suggestion. Review collected by and hosted on G2.com.

There is a learning curve on some of the features, so for me, whose job is not full-time working in the platform, it can take a while to get comfortable with some of the tools. Review collected by and hosted on G2.com.

Listrak enables you to segment your customer base based on various attributes and behaviors. This segmentation empowers you to send highly targeted messages and promotions to specific customer groups, resulting in increased relevance and engagement. Review collected by and hosted on G2.com.

While Listrak offers integrations with popular e-commerce platforms and other marketing tools, there might still be limitations or difficulties when integrating with certain systems. It's essential to ensure that Listrak integrates smoothly with your existing technology stack to avoid potential complications or additional development work. Review collected by and hosted on G2.com.

I love the new journey hub as well as the personalization aspects. The drag and drop is very user friendly too. We have had great success with the product recommender and the ability to track each product in that function. Review collected by and hosted on G2.com.

I also wish you could make a dynamic piece of content a saved piece of content. I also wish you could have more reporting from the journey hub. It's easy to set up but there is a lack of reporting compared to the conversation editor. Review collected by and hosted on G2.com.

I have praised liatrak for its robust email marketing automation features, customer segmentation capabilities and analytics tools. Helping buisnesscreate targeted and effective marketing campaigns. Review collected by and hosted on G2.com.

It's high pricing. And it's little complex for beginners. Review collected by and hosted on G2.com.

I have been working with Listrak and account reps for almost 7 years. We use the email and SMS services. Overall the SaaS is very easy to use, with a simple and intuitive interface that allows us create campaigns, tests, target specific audiences, track results and generate reports with minimal effort.

I would definitely recommend this platform to anyone looking to run SMS and/or email programs. Review collected by and hosted on G2.com.

Some features have technical glitches (as to be expected from all SaaS). Would like to see fixes completed more quickly. Review collected by and hosted on G2.com.

The tool has helped grow our email and SMS programs across our brands. I love how there is an endless opportunity with Listrak! We have a true thought leader as our account manager who helps with strategy and our execution. Allie always goes above and beyond! Review collected by and hosted on G2.com.

It is hard and confusing to find where to update our trigger emails. Once it's located, it's easy to use and edit; however, it could be much easier (journey hub, saved messages, solutions, sms, emails, etc). I have also shared that competitors of Listrak include many services, email journies, and CPMs within their all-inclusive or adjustable monthly contracts. Listrak charges extra for many initiatives outside our contract and additional CPM charges if we exceed our allotted amount. Review collected by and hosted on G2.com.

The flexibility to integrate content and products as part of recomendations to our customers is really amazing. The segmenting tools are easy to managing and the reporting is easy to access, understand and share with team members.

The email flows and other automations are good, but in my mind those are necessary to even have a platform. Review collected by and hosted on G2.com.

I don't like the structure of their contracts and the negotiation process. Modern software should have clear and easy to understand pricing available without request and no long term commitments. For enterprise clients to transition on and off a platform is far too difficult for us to be jumping ship at every moment, so I shouldn't have to commit more than a year at a time when our needs can dramatically change in any given year. I would also like to see contracting where we can pay based on usage with a given CPM vs pre-buying a bucket for the year. Review collected by and hosted on G2.com.