# Best Real Estate CRM Software for Small Business *By [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)* Products classified in the overall Real Estate CRM category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Real Estate CRM to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Real Estate CRM category. In addition to qualifying for inclusion in the Real Estate CRM Software category, to qualify for inclusion in the Small Business Real Estate CRM Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## How Many Real Estate CRM Software Products Does G2 Track? **Total Products under this Category:** 288 ### Category Stats (May 2026) - **Average Rating**: 4.3/5 (↓0.01 vs Apr 2026) - **New Reviews This Quarter**: 60 - **Buyer Segments**: Small-Business 80% │ Mid-Market 15% │ Enterprise 5% - **Top Trending Product**: Paradym (+0.15) *Last updated: May 18, 2026* ## How Does G2 Rank Real Estate CRM Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 6,300+ Authentic Reviews - 288+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Real Estate CRM Software Is Best for Your Use Case? - **Best for Small Businesses:** [REsimpli](https://www.g2.com/products/resimpli/reviews) - **Best for Mid-Market:** [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - **Best for Enterprise:** [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - **Highest User Satisfaction:** [REsimpli](https://www.g2.com/products/resimpli/reviews) - **Best Free Software:** [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) --- **Sponsored** ### Lofty Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=339&secure%5Bdisplayable_resource_id%5D=339&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=339&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=46501&secure%5Bresource_id%5D=339&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-crm&secure%5Btoken%5D=700a49be69d6bd508a9ad90cc8e05260a4684b17809b381c2761c945894dab89&secure%5Burl%5D=https%3A%2F%2Flofty.com%2F%3FfromEmail%3Dtrue%26utm_source%3DG2&secure%5Burl_type%5D=book_demo) --- ## What Are the Top-Rated Real Estate CRM Software Products in 2026? ### 1. [REsimpli](https://www.g2.com/products/resimpli/reviews) REsimpli (#1 AI-powered CRM for Real Estate Investors) is an all-in-one software for real estate investors that requires little to no customization. Just a few clicks and you’re on your way to maximizing your profits while keeping your back-end costs low, in under one minute or less. **Average Rating:** 4.9/5.0 **Total Reviews:** 379 **How Do G2 Users Rate REsimpli?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.6/10) - **Lead Management:** 9.5/10 (Category avg: 8.4/10) - **Contact & Account Management:** 9.4/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 4.4/10 (Category avg: 10/10) **Who Is the Company Behind REsimpli?** - **Seller:** [REsimpli](https://www.g2.com/sellers/resimpli) - **Company Website:** https://resimpli.com/ - **Year Founded:** 2016 - **HQ Location:** Highland, Indiana - **Twitter:** @resimpli_ (127 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/resimpli (31 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Real Estate, Wholesale - **Company Size:** 93% Small-Business #### What Are REsimpli's Pros and Cons? **Pros:** - Customer Support (75 reviews) - Ease of Use (71 reviews) - CRM (33 reviews) - All-in-one Solution (32 reviews) - Easy Setup (30 reviews) **Cons:** - Learning Curve (10 reviews) - Expensive (9 reviews) - Lack of Customization (8 reviews) - Limited Customization (8 reviews) - Limited Features (7 reviews) ### 2. [Zillow Premier Agent](https://www.g2.com/products/zillow-premier-agent/reviews) Zillow Premier Agent is a comprehensive platform designed to empower real estate professionals by connecting them with active home buyers and sellers. By leveraging Zillow's extensive network, agents can enhance their online presence, manage client relationships effectively, and close more transactions. Key Features and Functionality: - Lead Generation: Receive live connections with motivated buyers through phone calls, emails, and tour requests. Zillow verifies buyer intent, ensuring high-quality leads. - Client Management Tools: Utilize the Zillow Premier Agent CRM to track lead sources, engagement history, and communications. The mobile-optimized app allows agents to respond promptly to leads, manage tasks, and set reminders on the go. - Brand Building: Enhance your professional profile with My Agent, which provides exclusive branding across Zillow and Trulia listings. This feature ensures that your clients see you as their primary point of contact throughout their home search. - Training and Development: Access resources and support to improve your skills and stay updated with industry trends. Primary Value and Solutions Provided: Zillow Premier Agent addresses the challenge of connecting real estate professionals with serious buyers and sellers. By offering targeted advertising, verified leads, and robust client management tools, the platform enables agents to streamline their workflow, enhance client relationships, and increase transaction volume. The integration of mobile capabilities ensures that agents can manage their business efficiently, regardless of location. **Average Rating:** 2.2/5.0 **Total Reviews:** 55 **How Do G2 Users Rate Zillow Premier Agent?** - **Has the product been a good partner in doing business?:** 4.4/10 (Category avg: 8.6/10) - **Lead Management:** 5.4/10 (Category avg: 8.4/10) - **Contact & Account Management:** 6.3/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 8.3/10 (Category avg: 10/10) **Who Is the Company Behind Zillow Premier Agent?** - **Seller:** [Zillow](https://www.g2.com/sellers/zillow) - **Year Founded:** 2006 - **HQ Location:** Seattle, WA - **Twitter:** @zillow (346,819 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13990/ (9,840 employees on LinkedIn®) - **Ownership:** NASDAQ **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 67% Small-Business, 16% Enterprise #### What Are Zillow Premier Agent's Pros and Cons? **Pros:** - Ease of Use (1 reviews) - Lead Generation (1 reviews) **Cons:** - Poor Lead Quality (2 reviews) - Expensive (1 reviews) ### 3. [Luxury Presence](https://www.g2.com/products/luxury-presence/reviews) Luxury Presence is the AI growth platform for top-performing real estate professionals. The company helps agents, teams, and brokerages stand out online with award-winning websites, generate more qualified leads, and deliver premium client experiences that drive repeat and referral business. Trusted by over 80,000 professionals and 15,000 businesses worldwide, Luxury Presence powers more than 40,000 real estate websites and has supported over $300 billion in closed transactions. Clients working with Luxury Presence grow nearly twice as fast as the industry average, giving them a lasting advantage in a highly competitive market. **Average Rating:** 4.3/5.0 **Total Reviews:** 24 **How Do G2 Users Rate Luxury Presence?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.6/10) - **Lead Management:** 8.2/10 (Category avg: 8.4/10) - **Contact & Account Management:** 8.3/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Luxury Presence?** - **Seller:** [Luxury Presence](https://www.g2.com/sellers/luxury-presence) - **Company Website:** https://www.luxurypresence.com - **Year Founded:** 2016 - **HQ Location:** Austin, US - **LinkedIn® Page:** https://www.linkedin.com/company/luxurypresence (839 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 63% Small-Business #### What Are Luxury Presence's Pros and Cons? **Pros:** - Customer Support (12 reviews) - Helpful (11 reviews) - Ease of Use (10 reviews) - Design (8 reviews) - Website Development (7 reviews) **Cons:** - Expensive (3 reviews) - Limited Customization (3 reviews) - Missing Features (3 reviews) - Inaccurate Data (2 reviews) - Integration Issues (2 reviews) ### 4. [Contactually by Compass](https://www.g2.com/products/contactually-by-compass/reviews) Contactually is a SaaS-based intelligent customer relationship management (CRM) platform for real estate professionals and their teams that helps users develop and strengthen authentic, long-lasting relationships. The heart of Contactually is centralizing contacts and automatically documenting the relationship touchpoints. With a layer of intelligence over everything, and the ability to fit into your brokerage’s tech stack, Contactually scales actionable follow-up plans and automates relationship workflows, leaving agents free to do what they do best — build the kind of personal relationships that grow the business. - Get smarter about messaging with automated relationship-nurturing programs, shared templated content, and open, click, and response tracking - Bucket contacts by the kind of relationship you want to cultivate — new leads, current clients, past clients, sphere of influence, etc. — and set-up a personalized plan of action for each bucket - Prioritize the day’s efforts with a daily dashboard and to-do email to prompt engagement and identify relationships that need attention - Take advantage of growing AI features to optimize agent workflow — and their time. For example, our Best Time to Send identifies when to send an email to a specific contact to increase the likelihood of response, and allows the user to schedule it in advance - Distribute best practices at the brokerage or team level, with options to allow agents to individualize based on their own personal success - Access broker-level administration and reporting to drive adoption, increase agent productivity, and identify opportunities for recruiting, as well as retention risks Contactually meets the needs of both brokers and agents, achieving higher-than-average adoption rates and contributing to recruitment, retention, and revenue growth throughout the brokerage. 75% of agents on brokerage accounts have logged in during the last 30 days, building stronger relationships and increased opportunities. **Average Rating:** 4.2/5.0 **Total Reviews:** 115 **How Do G2 Users Rate Contactually by Compass?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Contactually by Compass?** - **Seller:** [Compass](https://www.g2.com/sellers/compass-a6e45e71-8df1-4aa7-8c2e-17ce4aa6f608) - **Year Founded:** 2012 - **HQ Location:** New York, Ny - **Twitter:** @Compass (20,102 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/compassinc (34,905 employees on LinkedIn®) - **Ownership:** NYSE: COMP **Who Uses This Product?** - **Who Uses This:** Realtor, Owner - **Top Industries:** Real Estate, Marketing and Advertising - **Company Size:** 77% Small-Business, 12% Mid-Market ### 5. [BoldTrail](https://www.g2.com/products/boldtrail/reviews) BoldTrail combines the Inside Real Estate portfolio of solutions into one cohesive ecosystem, powering and streamlining your workflow to drive maximum productivity. It’s the next generation platform, built to fuel your entire business with powerful technology plus the consultative service, support and community you need to thrive. BoldTrail is not only our new brand, but a new vehicle for Inside Real Estate to combine capabilities, including front office, back office, business intelligence and recruiting, to better serve you, the real estate professional. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,478 **How Do G2 Users Rate BoldTrail?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10) - **Lead Management:** 8.8/10 (Category avg: 8.4/10) - **Contact & Account Management:** 8.7/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind BoldTrail?** - **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate) - **Company Website:** https://insiderealestate.com - **Year Founded:** 2015 - **HQ Location:** Murray, Utah - **Twitter:** @IRE_Blogs (4,862 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/651176/ (468 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 54% Small-Business, 25% Enterprise #### What Are BoldTrail's Pros and Cons? **Pros:** - Centralization (18 reviews) - Features (15 reviews) - Automation (13 reviews) - Ease of Use (13 reviews) - Lead Generation (12 reviews) **Cons:** - Difficult Usability (10 reviews) - Learning Curve (9 reviews) - Difficult Learning (5 reviews) - Expensive (5 reviews) - Difficult Learning Curve (4 reviews) ### 6. [BoomTown](https://www.g2.com/products/boomtown/reviews) BoomTown, the only solution that generates and manages leads. Expert lead generation, consumer websites, CRM, in-house lead qualification services, and more, in flexible packages that scale. **Average Rating:** 4.7/5.0 **Total Reviews:** 564 **How Do G2 Users Rate BoomTown?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.6/10) - **Lead Management:** 9.2/10 (Category avg: 8.4/10) - **Contact & Account Management:** 9.0/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind BoomTown?** - **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate) - **Company Website:** https://insiderealestate.com - **Year Founded:** 2015 - **HQ Location:** Murray, Utah - **Twitter:** @IRE_Blogs (4,862 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/651176/ (468 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 78% Small-Business, 19% Mid-Market #### What Are BoomTown's Pros and Cons? **Pros:** - Ease of Use (7 reviews) - Lead Generation (4 reviews) - Contact Management (3 reviews) - Lead Management (3 reviews) - Accessibility (2 reviews) **Cons:** - Update Issues (3 reviews) - Email Issues (2 reviews) - Poor Lead Quality (2 reviews) - Attachment Issues (1 reviews) - Confusing Instructions (1 reviews) ### 7. [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) Follow Up Boss is simple sales software for real estate teams. We help you follow up faster, more often, and with the leads and clients most likely to convert into sales and revenue. Our clients range from solo agents through to some of the top performing teams in the country, as well as e-leads teams within larger brokerages. Our system is designed to manage the entire lifecycle of your relationship from new lead through to past clients and sphere. **Average Rating:** 4.6/5.0 **Total Reviews:** 114 **How Do G2 Users Rate Follow Up Boss?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10) - **Lead Management:** 9.2/10 (Category avg: 8.4/10) - **Contact & Account Management:** 8.8/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 8.7/10 (Category avg: 10/10) **Who Is the Company Behind Follow Up Boss?** - **Seller:** [Follow up Boss](https://www.g2.com/sellers/follow-up-boss) - **Year Founded:** 2011 - **HQ Location:** San Francisco, CA - **Twitter:** @FollowUpBoss (1,547 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/24780438/ (102 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor - **Top Industries:** Real Estate - **Company Size:** 77% Small-Business, 15% Mid-Market #### What Are Follow Up Boss's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Customer Support (5 reviews) - Integrations (5 reviews) - Automation (3 reviews) - Easy Setup (3 reviews) **Cons:** - Learning Difficulty (1 reviews) - Search Functionality (1 reviews) - Slow Speed (1 reviews) - Software Bugs (1 reviews) ### 8. [ResMan](https://www.g2.com/products/resman/reviews) ResMan stands as the unrivaled choice in the multifamily and affordable housing real estate marketplace, embraced by owners, operators, and investors. Our platform is thoughtfully designed to provide tailored and seamless solutions that match your specific needs. With ResMan, you enjoy open, scalable architecture and freedom through our expanded product suite, including budgeting, fraud detection, utilities management, and the innovative AI chatbot "Leasing Assistant." Discover the simplicity of managing your property with our intuitive platform, integrating a comprehensive marketing suite, advanced accounting, reporting, and property management capabilities. ResMan's Marketing Suite includes Websites, CRM, Contact Center, and the AI-powered Leasing Assistant chatbot, providing a complete solution to attract and retain tenants while improving communication and lead conversion. Our leading-edge UI/UX transforms complexity into clarity, saving valuable time and boosting efficiencies. ResMan’s platform also includes powerful tools for applicant screening, maintenance optimization, and real-time analytics, ensuring every aspect of property management is covered. Our dedicated customer support and seamless implementation ensure a hassle-free experience. The benefits of ResMan extend further with features designed to address the needs of multifamily and affordable housing properties. ResMan makes property management easier by integrating solutions such as budgeting, fraud detection, and utility management, ensuring comprehensive operational control. One of ResMan's standout features is its open integration partner network, allowing organizations to build their product suite the way they want. This flexibility ensures that you can tailor the platform to meet your specific needs, leveraging partnerships that enhance and expand the functionality of ResMan. Elevate your property management with ResMan, where innovation meets practicality, empowering your success in today's competitive real estate landscape. With ResMan, property management becomes more than just a task—it’s a seamless, efficient experience that transforms operations and drives growth. Discover why ResMan is ahead of the competition and take your property management to new heights. **Average Rating:** 4.8/5.0 **Total Reviews:** 401 **How Do G2 Users Rate ResMan?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.6/10) - **Lead Management:** 9.4/10 (Category avg: 8.4/10) - **Contact & Account Management:** 9.6/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind ResMan?** - **Seller:** [Inhabit IQ](https://www.g2.com/sellers/inhabit-iq) - **Company Website:** https://inhabit.com/ - **Year Founded:** 2016 - **HQ Location:** Knoxville, US - **LinkedIn® Page:** https://www.linkedin.com/company/inhabit-iq (2,600 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Property Manager, Assistant Manager - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 47% Small-Business, 44% Mid-Market #### What Are ResMan's Pros and Cons? **Pros:** - Ease of Use (103 reviews) - User-Friendly (53 reviews) - Ease of Learning (39 reviews) - Customer Support (33 reviews) - Features (28 reviews) **Cons:** - Missing Features (16 reviews) - Slow Performance (14 reviews) - Poor Usability (13 reviews) - Slow Speed (12 reviews) - Not User-Friendly (10 reviews) ### 9. [SellDo](https://www.g2.com/products/selldo/reviews) Sell.Do is an end-to-end real estate CRM that empowers real estate businesses to automate their marketing & sales cycle, optimize operations, and attain maximum ROI. The unique software solution has been built exclusively by real estate experts and industry veterans to enhance the overall client relationship experience of the real estate ecosystem. With Sell.Do, real estate builders, developers, agents, and brokers can effectively manage sales & marketing cycles, lead management, inventory management, digital payments, channel partner management, performance management, reports & dashboards, and analytics. Such customers of Sell.Do have witnessed increased sales, improved customer retention, informed decision making, and unmatched productivity among the teams. Since its inception in 2011, Sell.Do has contributed to the growth of more than 1000 real estate companies. In just over a decade, Sell.Do has bagged six awards and recognitions, making it one of the best real estate CRM software in India. Sell.Do’s Ask Jarvis feature uses advanced AI sentiment analysis to instantly interpret buyer intent — helping sales teams decide the right moment to engage, pause, or follow up. With AI Calling, Sell.Do eliminates the need for temporary calling staff by managing thousands of buyer conversations round the clock, ensuring every inquiry gets answered without delay or fatigue. Plus, with native in-built WhatsApp, teams can connect, nurture, and convert leads seamlessly within the same platform — no integrations needed. **Average Rating:** 4.8/5.0 **Total Reviews:** 127 **How Do G2 Users Rate SellDo?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.6/10) - **Lead Management:** 9.8/10 (Category avg: 8.4/10) - **Contact & Account Management:** 9.4/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind SellDo?** - **Seller:** [Sell.Do](https://www.g2.com/sellers/sell-do-5953e727-c147-4e55-8697-7d82d94926d3) - **Year Founded:** 2011 - **HQ Location:** Pune, Maharashtra - **LinkedIn® Page:** https://www.linkedin.com/company/sell-do/ (129 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate, Construction - **Company Size:** 59% Small-Business, 41% Mid-Market #### What Are SellDo's Pros and Cons? **Pros:** - Ease of Use (3 reviews) - Customer Support (2 reviews) - Reporting (2 reviews) - User Interface (2 reviews) - All-in-one Solution (1 reviews) **Cons:** - Learning Difficulty (2 reviews) - Learning Curve (1 reviews) - Update Issues (1 reviews) ### 10. [Brivity](https://www.g2.com/products/brivity/reviews) Brivity Platform isn’t just real estate software—it’s a complete ecosystem designed to help you capture, nurture, and close leads while building lasting client relationships. From stunning IDX websites and a world-class CRM to powerful nurturing tools, transaction management, lead generation, marketing suite, recruiting solution, and a reporting center to track your business performance against your goals, Brivity provides everything you need. Empowering agents and teams to streamline processes, save time, and achieve measurable results, Brivity is the ultimate platform for real estate success. Brivity Platform consolidates your entire business workflow from lead generation to closing into one streamlined, intelligent technology platform. Whether you're a solo agent or a large team, Brivity helps you generate and convert more leads, stay accountable, scale your systems, and close more deals, all from one login. **Average Rating:** 4.2/5.0 **Total Reviews:** 43 **How Do G2 Users Rate Brivity?** - **Has the product been a good partner in doing business?:** 7.0/10 (Category avg: 8.6/10) - **Lead Management:** 8.9/10 (Category avg: 8.4/10) - **Contact & Account Management:** 8.7/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Brivity?** - **Seller:** [Brivity](https://www.g2.com/sellers/brivity) - **Year Founded:** 2012 - **HQ Location:** Bellingham, WA - **Twitter:** @Brivity (2,482 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3122486/ (146 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 93% Small-Business, 5% Enterprise #### What Are Brivity's Pros and Cons? **Pros:** - All-in-one Solution (2 reviews) - Features (2 reviews) - Updates (2 reviews) - Business Growth (1 reviews) - Centralization (1 reviews) **Cons:** - Limited Features (1 reviews) - Limited Templates (1 reviews) - Limited Upload Features (1 reviews) - Poor Reporting (1 reviews) ### 11. [CINC](https://www.g2.com/products/cinc/reviews) Turn your database into a databank. CINC is the premier lead generation and conversion engine helping real estate agents increase their ROI and develop a valuable asset. CINC‘s 50,000+ top producers power their teams to drive bigger business and a better life. Now is the time to increase the value of your business. CINC allows you to: --Capture New Leads with Paid Search & Paid Social --Identify Now & Future Business --Nurture Leads in Your Database --Convert Leads into Homebuyers & Repeat Business **Average Rating:** 4.4/5.0 **Total Reviews:** 193 **How Do G2 Users Rate CINC?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.6/10) - **Lead Management:** 8.6/10 (Category avg: 8.4/10) - **Contact & Account Management:** 8.6/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind CINC?** - **Seller:** [Comissions Inc.](https://www.g2.com/sellers/comissions-inc) - **Company Website:** https://www.commissionsinc.com - **Year Founded:** 2011 - **HQ Location:** Marietta, Georgia - **Twitter:** @CINCPro (810 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3012495/ (79 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 87% Small-Business, 9% Mid-Market #### What Are CINC's Pros and Cons? **Pros:** - Ease of Use (9 reviews) - Features (6 reviews) - Lead Generation (6 reviews) - CRM (5 reviews) - AI Integration (4 reviews) **Cons:** - Missing Features (3 reviews) - App Issues (2 reviews) - Call Issues (2 reviews) - Email Issues (2 reviews) - Learning Difficulty (2 reviews) ### 12. [RealNex CRM](https://www.g2.com/products/realnex-crm/reviews) The most complete solution for commercial real estate professionals. RealNex Navigator includes a robust, market-leading CRM, an authoritative investment and lease analysis engine, an elegant presentation builder, a collaborative transaction management app, and a dynamic marketplace, all working together to drive transaction efficiency. **Average Rating:** 4.1/5.0 **Total Reviews:** 14 **How Do G2 Users Rate RealNex CRM?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10) - **Lead Management:** 8.3/10 (Category avg: 8.4/10) - **Contact & Account Management:** 8.1/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind RealNex CRM?** - **Seller:** [RealNex](https://www.g2.com/sellers/realnex) - **Year Founded:** 2014 - **HQ Location:** Stafford, US - **Twitter:** @RealNex (21,061 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3724026/ (40 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Commercial Real Estate, Real Estate - **Company Size:** 93% Small-Business, 7% Mid-Market #### What Are RealNex CRM's Pros and Cons? **Pros:** - Ease of Use (5 reviews) - Customer Support (4 reviews) - CRM (3 reviews) - All-in-one Solution (2 reviews) - CRM Integration (2 reviews) **Cons:** - App Functionality Issues (1 reviews) - Software Bugs (1 reviews) ### 13. [BoldTrail BackOffice](https://www.g2.com/products/boldtrail-backoffice/reviews) BoldTrail BackOffice is the next generation of Brokermint and brings your entire business together. This powerful set of products and thriving community provides all the insights, tools, and innovations you need to streamline transaction operations, enhance your brand, and drive business growth. Everything you need is all in one place in the most user-friendly, and supportive system. It’s modern, it’s automated, it’s built for the cloud, and it comes in flexible packages to fit your unique business needs. BoldTrail BackOffice has it all: - Forms and e-sign - Transaction management - Commissions - Accounting/Reporting - Retention/Coaching - Recruiting - Analytics **Average Rating:** 4.3/5.0 **Total Reviews:** 162 **How Do G2 Users Rate BoldTrail BackOffice?** - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.6/10) - **Lead Management:** 9.2/10 (Category avg: 8.4/10) - **Contact & Account Management:** 9.6/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind BoldTrail BackOffice?** - **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate) - **Company Website:** https://insiderealestate.com - **Year Founded:** 2015 - **HQ Location:** Murray, Utah - **Twitter:** @IRE_Blogs (4,862 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/651176/ (468 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Broker/Owner, Broker - **Top Industries:** Real Estate, Accounting - **Company Size:** 81% Small-Business, 16% Mid-Market #### What Are BoldTrail BackOffice's Pros and Cons? **Pros:** - Organization (7 reviews) - Ease of Use (6 reviews) - Efficiency (5 reviews) - Contact Management (4 reviews) - Automation (3 reviews) **Cons:** - Poor Customer Support (4 reviews) - Email Issues (3 reviews) - Limited Customization (3 reviews) - Difficult Usability (2 reviews) - Email Spamming (2 reviews) ### 14. [DealNav](https://www.g2.com/products/dealnav/reviews) DealNav: The Map-First CRM for High-Value Real Estate Deals & Contacts DealNav is a purpose-built CRM and deal management platform for real estate professionals, especially acquisition teams, off-market brokers, and CRE investors. It combines deal tracking, contact management, mapping, and reminders in one lightweight, intuitive interface. Key Features & Value • Map-centric, interactive deal visualization - drop a pin and track all of your data on an embedded map • Unified relationship tracking - attach multiple brokers, owners, lenders, partners to deals; central contact database • Smart search, filters & tags - find deals or contacts by keywords, tag types (e.g. “value-add”) • Notes, reminders & follow-up alerts - record interactions and schedule next steps to keep deals moving • Link & resource attachment - store external links (assessor pages, Dropbox, underwriting models) with no limits • Data ownership & exports - full export of your data; no data resale or vendor lock-in • Transparent pricing Why Use DealNav vs Generic CRMs Generic CRMs force you to contort your real estate workflow into sales pipelines. DealNav is built from the ground up for real estate deals. It surfaces location intelligence, deal context, and network relationships - all in a compact, easy user interface. It’s ideal for individuals or teams who want organization without the overhead. Target Users • CRE acquisition teams • Off-market deal brokers • Real estate investors • Developers managing pipelines • Teams needing map-based CRM without complexity **Average Rating:** 4.7/5.0 **Total Reviews:** 19 **How Do G2 Users Rate DealNav?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10) - **Lead Management:** 9.8/10 (Category avg: 8.4/10) - **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind DealNav?** - **Seller:** [DealNav](https://www.g2.com/sellers/dealnav) - **HQ Location:** Cos Cob, US - **LinkedIn® Page:** https://www.linkedin.com/company/deal-nav/ (3 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Commercial Real Estate - **Company Size:** 100% Small-Business #### What Are DealNav's Pros and Cons? **Pros:** - Ease of Use (15 reviews) - Contact Management (5 reviews) - Customer Support (5 reviews) - CRM (4 reviews) - Easy Setup (4 reviews) **Cons:** - Limited Customization (3 reviews) - Integration Issues (2 reviews) - App Issues (1 reviews) - Inaccurate Data (1 reviews) - Interface Issues (1 reviews) ### 15. [Lofty](https://www.g2.com/products/lofty-lofty/reviews) Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. **Average Rating:** 4.3/5.0 **Total Reviews:** 395 **How Do G2 Users Rate Lofty?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10) - **Lead Management:** 8.6/10 (Category avg: 8.4/10) - **Contact & Account Management:** 8.4/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Lofty?** - **Seller:** [Lofty](https://www.g2.com/sellers/lofty) - **Company Website:** https://www.lofty.com/ - **Year Founded:** 2016 - **HQ Location:** Phoenix, Arizona - **LinkedIn® Page:** https://linkedin.com/company/loftyplatform (127 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 84% Small-Business, 10% Mid-Market #### What Are Lofty's Pros and Cons? **Pros:** - Ease of Use (20 reviews) - Features (17 reviews) - Integrations (11 reviews) - Customization (9 reviews) - Lead Generation (9 reviews) **Cons:** - Missing Features (9 reviews) - Poor Customer Support (9 reviews) - Learning Curve (7 reviews) - AI Inefficiency (6 reviews) - Not User-Friendly (6 reviews) ### 16. [Placester](https://www.g2.com/products/placester/reviews) A real estate website you'll love creating. No code is necessary. On-demand assistants. Free 30-day Trial. Modern designs & world-class support. US market only. Types: Broker websites, team websites, agent websites, REALTOR® websites. **Average Rating:** 3.5/5.0 **Total Reviews:** 82 **How Do G2 Users Rate Placester?** - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.6/10) - **Lead Management:** 6.6/10 (Category avg: 8.4/10) - **Contact & Account Management:** 6.5/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Placester?** - **Seller:** [Placester](https://www.g2.com/sellers/placester) - **Year Founded:** 2011 - **HQ Location:** Boston, MA - **Twitter:** @placester (8,543 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/556073/ (26 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 79% Small-Business, 14% Mid-Market ### 17. [Rechat](https://www.g2.com/products/rechat/reviews) Rechat is the AI Operating System for Real Estate with a Super App for Agents. One connected platform where relationships, marketing, and transactions work together, and AI works across all of it. Built to solve a persistent industry problem — agents toggling between 18 disconnected apps — Rechat's platform includes a fully integrated Marketing Studio, People Center, Deals Center, and an entire workforce of AI agents that work as teammates, not tools. The brokerages that run on Rechat see 75%+ agent adoption, replacing fragmented vendor stacks with a single, intelligent operating system. Learn more at rechat.ai. **Average Rating:** 4.6/5.0 **Total Reviews:** 56 **How Do G2 Users Rate Rechat?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.6/10) - **Lead Management:** 7.7/10 (Category avg: 8.4/10) - **Contact & Account Management:** 9.0/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Rechat?** - **Seller:** [Rechat](https://www.g2.com/sellers/rechat) - **Company Website:** https://rechat.ai/ - **Year Founded:** 2016 - **HQ Location:** Dallas, TX - **LinkedIn® Page:** https://www.linkedin.com/company/rechat/ (63 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor - **Top Industries:** Real Estate - **Company Size:** 42% Mid-Market, 37% Small-Business #### What Are Rechat's Pros and Cons? **Pros:** - Ease of Use (27 reviews) - Features (19 reviews) - Automation (15 reviews) - Contact Management (15 reviews) - Customer Support (15 reviews) **Cons:** - Learning Curve (4 reviews) - Limited Customization (4 reviews) - Missing Features (4 reviews) - Email Issues (3 reviews) - Limited Options (3 reviews) ### 18. [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) IXACT Contact is an easy-to-use real estate CRM that gives you all the tools you need to manage your contact information, keep in touch communications, active business, and online presence. All in a single, easy-to-use solution. With our unique marketing automation and content, IXACT Contact helps you become the real estate professional that past clients never forget and prospects choose to work with. Agents who use IXACT Contact see an average increase in their GCI of 55%. **Average Rating:** 4.5/5.0 **Total Reviews:** 260 **How Do G2 Users Rate IXACT Contact Real Estate CRM?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Lead Management:** 7.9/10 (Category avg: 8.4/10) - **Contact & Account Management:** 8.4/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind IXACT Contact Real Estate CRM?** - **Seller:** [IXACT Contact Solutions](https://www.g2.com/sellers/ixact-contact-solutions) - **HQ Location:** Toronto, Canada - **LinkedIn® Page:** https://www.linkedin.com/company/464865/ (7 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 77% Small-Business, 18% Mid-Market #### What Are IXACT Contact Real Estate CRM's Pros and Cons? **Pros:** - AI Integration (1 reviews) - Client Communication (1 reviews) - Contact Management (1 reviews) - CRM Quality (1 reviews) - Customer Support (1 reviews) ### 19. [Real Estate 7](https://www.g2.com/products/real-estate-7/reviews) Contempo Themes creates innovative, responsive tools to help real estate professionals attract leads, automate workflows, and deliver exceptional user experiences. Based in San Diego, California, we empower agents and brokers with comprehensive solutions that drive success in today’s competitive digital landscape. Learn more at https://ContempoThemes.com Build Stunning Real Estate Websites - Real Estate 7 WordPress Theme: Our flagship product combines beautiful design, advanced functionality, and ease of use. Choose from 12 professionally designed templates for Elementor and customize effortlessly with 200+ Elementor blocks and pages. - Real Estate IDX Plugin: Covering 99% of all homes for sale, our IDX plugin offers MLS data from over 650 markets across all 50 states. With direct API integration, it delivers blazing-fast performance, seamless setup, and cohesively branded, dynamic listing pages that are fully SEO-indexable for better visibility and more leads. Compatible with any WordPress website. - Automated Home Valuations Plugin: Capture seller leads with our AI-powered valuation tool, which instantly generates property value estimates to position your business as a trusted resource. Compatible with any WordPress website. Automate Engagement and Lead Management - Conversational AI Chatbot: Engage customers 24/7 with an AI-powered chatbot. Trained on your business data, it answers questions, captures leads, and provides personalized support without manual effort. Compatible with any website platform. - Intuitive CRM: Simplify lead capture, qualification, and follow-ups with a CRM designed for ease of use, helping you close deals faster. Real Support. Real Experts. Our legendary support team, comprehensive documentation, and HD video tutorials ensure you have everything you need to succeed. Why Choose Contempo Themes? Whether building your first website or upgrading your digital presence, Contempo Themes is your partner in creating a thriving real estate business. From cutting-edge design to powerful automation tools, we provide the solutions you need to stay competitive, save time, and grow your business. You rely on technology to give you an edge in a competitive market, and we’re here to keep you ahead of the pack. **Average Rating:** 5.0/5.0 **Total Reviews:** 42 **How Do G2 Users Rate Real Estate 7?** - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 8.6/10) - **Lead Management:** 9.6/10 (Category avg: 8.4/10) - **Contact & Account Management:** 8.9/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 8.8/10 (Category avg: 10/10) **Who Is the Company Behind Real Estate 7?** - **Seller:** [Contempo Themes](https://www.g2.com/sellers/contempo-themes) - **Year Founded:** 2001 - **HQ Location:** San Diego, US - **Twitter:** @contempoinc (1,746 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/contempo-creative/about (1 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 98% Small-Business, 2% Mid-Market #### What Are Real Estate 7's Pros and Cons? **Pros:** - Customer Support (6 reviews) - Ease of Use (5 reviews) - Design Aesthetics (3 reviews) - Helpful (3 reviews) - Features (2 reviews) **Cons:** - Learning Curve (2 reviews) - Steep Learning Curve (1 reviews) ### 20. [PropFlo](https://www.g2.com/products/propflo/reviews) PropFlo is an artificial intelligence-based Real Estate Customer Relationship Management Software. It provides real estate professionals with tools that help them to manage their business smoothly, enhance customer relationships tasks and manage sales activities. It ensures a smooth relationship with customers even after buying a property with the help of its post-sales feature that provides extended convenience and support. It provides tools for intelligent lead management, customer profiling, personalized customer conversations, and marketing automation. PropFlo uses AI capabilities to gather customer knowledge, understand them to generate conversation starters via appealing messages and provide engagement scores based on interaction timelines. It helps better understand customers, ensuring personalized messages and timely buyer interactions. Customer data can be imported via CSV file. Additional details like tags and comments can be added as filters for sorting and search functionalities for exploring customer data. It also enables customer communication through Email, SMS, and WhatsApp channels. PropFlo provides a transparent look into the real estate process and ensures property security until handover. It allows the creation of automated presales processes and market automation tasks like setting up integrated call centers, lead nurturing, and social integrations. It also comes with a reporting functionality that allows detailed report generation and access to informative dashboards. **Average Rating:** 4.8/5.0 **Total Reviews:** 23 **How Do G2 Users Rate PropFlo?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10) - **Lead Management:** 9.4/10 (Category avg: 8.4/10) - **Contact & Account Management:** 9.1/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind PropFlo?** - **Seller:** [PropFlo](https://www.g2.com/sellers/propflo) - **Year Founded:** 2021 - **HQ Location:** Hyderabad, India - **LinkedIn® Page:** https://www.linkedin.com/company/propflo-crm/ (17 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 74% Small-Business, 26% Mid-Market #### What Are PropFlo's Pros and Cons? **Pros:** - AI Integration (2 reviews) - Easy Setup (2 reviews) - Integrations (2 reviews) - Text Messaging (2 reviews) - Customer Support (1 reviews) **Cons:** - Learning Curve (1 reviews) - Technical Glitches (1 reviews) ### 21. [ReferralMaker](https://www.g2.com/products/referralmaker/reviews) Lead Generation in the Palm of Your Hand! Get organized once and for all, stay on top of admin and marketing. Referral Maker® CRM is your partner in business and productivity. All you have to do to reach your financial and business goals is: - Input your business and income goals. - Add your contacts and rank your relationships. - Get a personalized activity plan that is based on your input and goals. - Follow your daily activity plan to win the day. Our intuitive app puts your entire database on your mobile device, so you stay connected to the people who want to refer to you: - Access your contacts, calendar and daily action plan on the go. - Integrates with your phone's contact list so that you can make calls and send messages or videos\* right from the app. - Mapping technology lets you know who’s around so that you can Pop-By clients in the area. **Average Rating:** 4.7/5.0 **Total Reviews:** 35 **How Do G2 Users Rate ReferralMaker?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10) - **Lead Management:** 8.8/10 (Category avg: 8.4/10) - **Contact & Account Management:** 9.5/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind ReferralMaker?** - **Seller:** [Buffini & Company](https://www.g2.com/sellers/buffini-company) - **Year Founded:** 1996 - **HQ Location:** Carlsbad, CA - **Twitter:** @buffiniandco (8,958 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/162826/ (358 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 60% Small-Business, 17% Mid-Market ### 22. [LeadSimple](https://www.g2.com/products/leadsimple/reviews) LeadSimple is a growth and operations platform built for property managers. Property managers can automate workflows, sales, lead management, operations, and communications so they can scale their business without the chaos. **Average Rating:** 4.2/5.0 **Total Reviews:** 23 **How Do G2 Users Rate LeadSimple?** - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.6/10) - **Lead Management:** 9.2/10 (Category avg: 8.4/10) - **Contact & Account Management:** 9.5/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind LeadSimple?** - **Seller:** [LeadSimple](https://www.g2.com/sellers/leadsimple) - **Year Founded:** 2013 - **HQ Location:** Seattle, WA - **LinkedIn® Page:** https://www.linkedin.com/company/6411229 (29 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 100% Small-Business #### What Are LeadSimple's Pros and Cons? **Pros:** - Automation (6 reviews) - Property Management (5 reviews) - CRM (4 reviews) - Ease of Use (4 reviews) - Task Management (4 reviews) **Cons:** - Email Issues (2 reviews) - Limited Features (2 reviews) - App Issues (1 reviews) - Communication Issues (1 reviews) - Delayed Service (1 reviews) ### 23. [Brokerkit](https://www.g2.com/products/brokerkit/reviews) Brokerkit is an all-inclusive real estate CRM for the modern brokerage. By offering the industry's most interactive CRM, Brokerkit is the perfect solution to build and grow your brokerage. But we don't stop there! Our CRM allows you to automate your communications, track your leads progression, configure integrations, and so much more! Bundle in our team's accessibility, and your team is primed for success. Brokerkit is API-ready, so you can connect your current systems and processes too! **Average Rating:** 4.9/5.0 **Total Reviews:** 41 **How Do G2 Users Rate Brokerkit?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Lead Management:** 9.2/10 (Category avg: 8.4/10) - **Contact & Account Management:** 9.4/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Brokerkit?** - **Seller:** [Brokerkit](https://www.g2.com/sellers/brokerkit) - **Year Founded:** 2017 - **HQ Location:** Denver, CO - **Twitter:** @brokerkit (33 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/brokerkit (13 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 52% Small-Business, 40% Mid-Market ### 24. [Espresso Agent](https://www.g2.com/products/espresso-agent/reviews) Espresso Agent: The All-in-One Lead Generation and CRM Platform for Real Estate Agents If you're serious about growing your listing business, Espresso Agent gives you the sharpest edge in prospecting. We deliver premium Expired Listings, FSBO, FRBO/Investor leads, and Geographic Farming data directly into a powerful CRM every single day. Win More Listings with Data You Can Trust Timing and accuracy are everything in real estate prospecting. Nearly 40% of Expired Listings relist with a different agent within 30 days, and close to 70% of FSBO homeowners turn to a listing agent after about four weeks on the market. These sellers are ready, and Espresso Agent makes sure you reach them first. Everything You Need in One Platform: - Fresh daily Expired, FSBO, and FRBO/Investor leads plus Neighborhood Search for circle dialing and geographic farming - A best-in-class CRM to keep every prospect and conversation organized - A built-in dialer to increase call volume without extra software - Advanced email and video marketing tools for follow-up that actually gets responses Built for Agents Who Want to Dominate Their Market Espresso Agent isn't just a lead source. It's a complete prospecting system built to help you set more appointments, take more listings, and control your inventory. Accurate data, powerful outreach tools, and seamless follow-up capabilities, all in one place. Ready to grow your real estate business? Espresso Agent is the prospecting platform built to help you win. **Average Rating:** 4.9/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Espresso Agent?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10) - **Lead Management:** 9.4/10 (Category avg: 8.4/10) - **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Espresso Agent?** - **Seller:** [Espresso Agent](https://www.g2.com/sellers/espresso-agent) - **HQ Location:** American Fork, Utah - **LinkedIn® Page:** https://www.linkedin.com/company/espresso-agent/ (6 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 100% Small-Business ### 25. [Market Leader](https://www.g2.com/products/market-leader/reviews) A pioneer in real estate lead generation and customer relationship management systems, Market Leader uniquely offers the power of several cutting-edge tools in one seamless solution – including a lead-generating website, full-featured marketing center, and robust CRM – with automated technology to simplify and grow your business. More than just an impression, Market Leader’s leads products distinctively offer a guaranteed number of exclusive monthly leads, not shared with other agents. **Average Rating:** 3.2/5.0 **Total Reviews:** 255 **How Do G2 Users Rate Market Leader?** - **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 8.6/10) - **Lead Management:** 7.6/10 (Category avg: 8.4/10) - **Contact & Account Management:** 7.7/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Market Leader?** - **Seller:** [Market Leader](https://www.g2.com/sellers/market-leader) - **Year Founded:** 1999 - **HQ Location:** Bellevue, WA - **Twitter:** @Market_Leader (11,493 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/327454/ (198 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 67% Small-Business, 17% Mid-Market #### What Are Market Leader's Pros and Cons? **Pros:** - Lead Generation (1 reviews) **Cons:** - Poor Customer Support (3 reviews) - Poor Lead Quality (3 reviews) - Not User-Friendly (2 reviews) - Phone Number Issues (2 reviews) - Billing Issues (1 reviews) ## What Is Real Estate CRM Software? [Real Estate Software](https://www.g2.com/categories/real-estate) ## What Software Categories Are Similar to Real Estate CRM Software? - [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management) - [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing) - [Brokerage Management Software](https://www.g2.com/categories/brokerage-management) --- ## How Do You Choose the Right Real Estate CRM Software? ### What You Should Know About Real Estate CRM Software ### What is Real Estate CRM Software? Real estate agents are constantly on the go and are always “on." They must attract new clients, maintain communication with existing clients, keep up to date on listings, track contracts and the existing sales pipeline, advertise their personal brand, maintain an active social media presence, and know how to leverage tech to keep in front of their competition and prospective clients. Real estate CRM software helps unify priorities and tasks, working in the best interest of the agent that uses the software. Real estate CRM software is more than a glorified lead capturing, generating, and tracking tool. Real estate CRM software is a client, contract, and agent database specifically designed for the real estate industry. Real estate CRM software helps agents and businesses serve their clients better by centralizing and integrating all agent activities into a consolidated system. Real estate CRM software has the capability to automate workflows, analyze agent interactions and sales cycles, and optimize and track client correspondence. With a real estate CRM, real estate agents and brokers can be more efficient and productive with their time, as well as ensure improved, engaging personalization. Key Benefits of Real Estate CRM Software - Consolidates and organizes lead and contact information into a searchable database - Automates workflows and time-consuming tasks - Optimizes marketing automation efforts - Tracks and reports on agent performance and business operations data - Integrates with MLS systems and other relevant third-party software ### Why Use Real Estate CRM Software? Aside from data centralization and workflow automation, real estate professionals leverage real estate CRM software for two significant reasons: to increase efficiency and improve client relationships. **Efficiency —** Because real estate CRM software automatically collects client information and sets up reminders and notifications about milestones and notable events, real estate agents do not need to chase down that information. That kind of information is crucial to accurately personalize client correspondence, but it takes time to gather and analyze. Real estate CRM software automates menial, time-consuming tasks, allowing agents to respond quickly and deliberately. **Strengthens client relationships —** Real estate CRM software allows agents to minimize unnecessary back and forth with a client about housing requirements by collecting and processing preferences and the like. During and after a closed deal, real estate CRM software tracks the behaviors and interactions of clients with agents, which help in predicting the feedback that an agent may receive from a satisfied or unsatisfied customer. Real estate CRM software also helps agents maintain a light, not bombarding, touch with follow-ups and can set referrals in motion. ### Who Uses Real Estate CRM Software? **Real estate agents —** Real estate agents use real estate CRM software to better track their sales pipeline, contracts, and client correspondence. Agents benefit from the one-stop shop that a real estate CRM offers, reducing the myriad different software systems, physical repositories, and applications that they might previously have used to keep track of their activities and clients. **Real estate investors —** Real estate investors can leverage real estate CRM’s data reporting and visualization functionality to present and model business data. Real estate CRM’s data consolidation capability helps investors see the number of deals won in a specific time period and the total value of all deals currently in the pipeline, while supporting the creation of long-term portfolio strategies. **Mortgage lenders —** While [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) does exist as a tailored solution for the lending industry, lenders can still leverage real estate CRM to manage contacts, aggregate documents, and prioritize tasks. While a real estate CRM cannot integrate as neatly with a loan origination system (LOS) like a mortgage CRM can, it is still a useful tool that can help consolidate information to improve client relationships and loan cycles. ### Kinds of Real Estate CRM Software Real estate CRM software is further segmented into commercial, residential, rental, and condominium, as well as by price points. The needs and requirements of each type of real estate focus varies, as will the CRM solution that can best serve or adapt to business operations. However, the following segment will discuss the two different ways to deploy real estate CRM into a business. **Cloud-based —** Web- or cloud-based real estate CRM software can either be bought on a subscription basis or as a one-time download. A cloud-based real estate CRM is helpful for real estate agents that are always on-the-go, enabling them to access or update listings or client information in real time. Cloud-based solutions can be more cost-effective than on-premises deployed CRMs. **On-premises —** While on-premises real estate CRM software may be more expensive and require extra hardware or infrastructure updates, on-premises deployment promises security of client and business data. ### Real Estate CRM Software Features Not all real estate CRMs are alike, considering that some are designed for residential versus commercial real estate and ownership versus rental real estate properties. However, some features are standard across all real estate CRMs. **Contact management —** Contact management functionality offers the ability to segment and categorize contacts and leads by type of lead, referral status, history, and preferences. Usually these kinds of categorizations appear as filter fields or tags. The more flexible or customizable the fields are, the better for ease of use. A real estate CRM’s contact database should also be navigable, since the database will be the repository of any future interaction or communication. **Listing management —** Whether a real estate CRM’s listing management means a seamless MLS synchronization or a customizable listing database, this is a crucial feature. What use is a centralized system of client, listing, and agent personas if it cannot provide a 360-degree overview of the prospective client? Listing management also touches upon document storage and management, as well as event or transaction tracking. **Email management —** Email and e-newsletter templates help real estate agents send off to-the-point emails that still exude friendliness and thoughtfulness. A robust email management feature helps agents put together and send off proposals, participate in drip email campaigns, and take advantage of any extra features, like multiple language support. **Mobile solution —** Specific to cloud- or web-based solutions, real estate CRMs that provide a mobile application or support mobile devices better suit the traveling lifestyle of a field agent. ### Trends Related to Real Estate CRM Software Technology has disrupted the real estate sector, and businesses must keep up with the convenience factor of completely online real estate transactions. **Emphasis on consumer experience —** Online listing marketplaces have changed the real estate experience. Now, prospective homeowners have already most likely begun their search online. It is up to real estate agents to provide a personalized, stellar consumer experience that rivals the convenience factor of shopping online. Nurturing relationships are key, and real estate CRM software makes that easier for real estate agents. Automated follow-ups, listing matches, SEO, and referral management help build the agent’s brand but also facilitate numerous consumer touch points that can turn into a closed deal. **Data aggregation —** Data is crucial to the success of a real estate agency. Data about listings, client preferences, and the market all need to be collected and digested before being leveraged. Real estate CRM software has already allowed agents and brokers to better spend their time wielding such data, but now it looks like real-time interaction with the data is on the rise. Simply using a real estate CRM doesn’t wipe out the competition when it comes to better listings, but real-time data management can give agents a leg up regarding the management of client relationships. **Automation —** Real estate CRM frees up agents’ time by automating menial tasks. That automation also reduces wasted time, working hard to deduplicate entered data and keeping listings and client information as up to date as possible. Real estate CRM is also good for tracking overall operations to identify any inefficiencies that keep agents from performing well. Now, artificial intelligence-powered automation can further optimize tasks like accurate segmentation, personalization, and organizational efficiency. ### Potential Issues with Real Estate CRM Software **Inflexibility —** A solution that either lacks in customization options or flexibility to adapt to a business’ requirements will fail. The buyer should research just how customizable a set of features or dashboards are and try out the solution in a free trial to discover whether fields and displays can be easily edited, deleted, or added to. **Lack of integration —** Investing in a single real estate CRM does not equal a dramatic overhaul of a real estate agency. The CRM will help, but simple integration to other real estate solutions is necessary for the business to succeed. No solution will integrate with every piece of real estate tech out there, so the buyer should keep in mind the generic and industry-specific systems that are already in place. **Difficult learning curve —** Complete adoption of any software is desired, but that can only happen if the learning curve isn’t too steep or cumbersome. Humans are creatures of habit, and real estate agents are already stretched thin due to the enormous amount of multitasking that is expected of them. Software that isn’t intuitive, requires exhaustive training, or doesn’t come with easy-to-reach vendor support will fail. **Expensive —**"You get what you pay for" is an adage that applies to real estate CRM software. The cheapest solution won’t be as effective in optimizing the duties and responsibilities of a real estate agent, but buyers must ask a vendor’s sales reps what is included in the price of the solution. Is vendor support an additional charge? What kind of infrastructure or hardware requirements does a solution require in order to work well? ### Software and Services Related to Real Estate CRM Software Below are several solutions that can be used in conjunction with real estate CRM software or as alternatives to real estate CRM software, based on user needs: **Mortgage CRM —** Mortgage lenders and brokers can use real estate CRM software to keep track of their clients and important documents. However, they are better served by turning to industry-specific [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) to optimize business operations, since the latter understands the ins and outs of the lending industry. **Real estate marketing —** [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) streamlines the advertising of a real estate professional’s services and properties, taking into consideration different channels and SEO strategies. Most real estate marketing software integrates neatly with real estate CRM software to better generate and capture leads from websites and other forms of digital presence. **Brokerage management —** Any real estate professional can use real estate CRM, including brokers. A real estate CRM allows real estate agents and brokers to perform better and close deals more effectively by freeing up manual time spent on necessary but time-consuming tasks like sending follow-up emails and sifting through listings. Real estate CRM software usually integrates easily with [brokerage management software](https://www.g2.com/categories/brokerage-management) for a comprehensive real estate agency management solution. **Real estate activities management —** [Real estate activities managment software](https://www.g2.com/categories/real-estate-activities-management) eases the tracking of a real estate professional’s sales, transactions, and other relevant performance metrics. Transaction management and contract management are common features of real estate activities management software, which can be made even more simple and streamlined via integration with a real estate CRM. **Multiple listing service (MLS) listing —** Unlike generic CRMs, real estate CRMs are designed to parse through and collect listing information from [multiple listing service (MLS) listings](https://www.g2.com/categories/multiple-listing-service-mls-listing) to better match clients with their dream homes. **Real estate investment management —** Real estate investors can use real estate CRM software to keep track of their clients and sync with any listing system. However, [real estate investment management software](https://www.g2.com/categories/real-estate-investment-management) goes one step further because it is designed to handle real estate investment-specific activities. **CRM —** Real estate CRM is just one example of industry-specific [CRM software](https://www.g2.com/categories/crm). A real estate agency or business can use a general CRM to organize their contact databases and keep track of their sales cycles and transactions. Additionally, some general-purpose CRM vendors have begun to roll out industry-specific customizations. **CRM all-in-one —** [CRM all-in-one software](https://www.g2.com/categories/crm-all-in-one) bundles together CRM and marketing automation functionality to fulfill the needs of small businesses. Real estate CRM goes beyond simple lead tracking and nurturing and focuses on optimizing and nurturing client relationships, and that includes providing marketing automation functionality for real estate professionals.