# Linqia Reviews **Vendor:** Linqia **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.8/5.0 **Total Reviews:** 24 ## About Linqia Linqia is the calm in the chaotic sea of influencer marketing. We are a full-service, tech-enabled platform that handles campaigns for the world’s leading brands from influencer selection to creative strategy to scale. While some influencer companies offer only technology and others operate as creative agencies, Linqia leverages both science and storytelling to help brands create emotive, human-first campaigns with inspiring content optimized by metrics-driven confidence. We distill 1.5 billion data points down to answer who are the right influencers, what are the right social platforms, and what is the best combination of content to deliver the optimal business results. Combining proprietary technology with a data driven methodology, our refined and tested process scales influencer marketing investments. A pioneer in the industry with over a decade of experience and backed by the industry's largest measurement suit, Linqia is trusted by more fortune 500 brands than any other influencer marketing company. We’ve partnered with over 650 brands — including McDonald’s, Clorox, Anheuser-Busch, GM, and Bayer — and run thousands of successful campaigns. We create long-lasting relationships with our clients and apply learnings from previous campaigns to drive ongoing success, regularly out-performing established benchmarks. Enterprise brands know that influencer activation is no longer a nice-to-have, but rather an essential piece of their marketing strategy. However, it’s a complex world to navigate. We take the guesswork out of the equation, ensuring the greatest experience for both our clients and their customers. ## Linqia Reviews ### 1. Above and beyond my expectations as a creator! **Rating:** 5.0/5.0 stars **Reviewed by:** Alex B. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Linqia?** As a creator who has worked with countless brands and influencer campaign managers over the last 3 years, I'm going to confidently mark this as my best experience working with a team by far. There's nothing worse than being a content creator and having to sift through the endless illigitimate offers and scammy campaigns that are out there. It's also been extremely frustrating to work with organizations where there is zero professionalizm but This partnership with Linqia has gone above an beyond my expectations. Not only did they pay me for my services in a fair way but they also managed the end to end process of working with a new brand. Communication is everything in these interractions going smoothly. I knew what was expected of me every point along the way to completing my deliverables. It sounded like Lingia and the brand had a very intimate relationship as well becuase I was kept in on the loop during any changes that were made in the process. There have been countless times where questions have come up and I was able to get an immediate response. For those of you reading this that have done quite a few of these or are looking to bring Linqia on as a service partner for your company, this organization was extremely professional and made my work feel valued. They even communicated quickly and on time through the winter holidays. Needless to say, I was so impressed by the full process so much that I actually asked my project manager if she could include me in on any projects that I might be a good fit for in the future 😅 Not to mention, the project manager on this specific instance found a needles in a haystack with finding my profile through all the noise of tiktok. She nailed the campaign with someone who fit the very specific niche so it was a no brainer for me to work with this company. Seemed to be an easy decision to partner up from the business and the client side of the house. Talk about an arranged marriage made in heaven! Thank you Linqia for the exceptional expereince for the first time in my career as a content creator. **What do you dislike about Linqia?** Not sure if this has anything to do with Linqia or the company that I executed on the campaign for by any means, but the internet can be a wonky place to say the least. This might have been my first campaign where an audience was strategically targeted so well that I recieved endless amounts of comments on the video (I guess most call that good marketing!) But the comments were a bit hard to manage at times because the specific social media post that I made happened to recieve a lot of attention. Again, I don't think that was anything that anyone could control but rather more on me that I wasn't expecting such high engagement after the Linqia team has edited my script to hit the nail on the head with folks! **What problems is Linqia solving and how is that benefiting you?** Being the connection point between brand and content creator. They managed the relationship between the brand and managed all communication between us both without us having to be directly connected. They were extremely communicative and were able to help me on parts of this project that I certainly would have struggled with on my own. This group was able to deliver a brief, help me compose the perfect script, edit everything, and execute on a deliverable on time. ### 2. Seamless Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Mila H. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2024 **What do you like best about Linqia?** 1. Clear expectations, communication and timeliness. 2. I loved that they trusted my vision and gave me near complete creative freedom. 3. Fair pay! **What do you dislike about Linqia?** I dislike having to sign up to a platform for contract, payments and content submission. **What problems is Linqia solving and how is that benefiting you?** The need to perform cold outreach as a content creator. This isn't my fulltime career so any brand that makes the process more seamless is doing a great job in my book. ### 3. Linqia is a great agency to collaborate with! **Rating:** 4.0/5.0 stars **Reviewed by:** Armani F. | Territory Sales Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2024 **What do you like best about Linqia?** The Linqia team was very helpful and responsive to any questions I had during our collaboration. They communicated very well and even gave feedback in regards to the content I created, which only made it better. They also were pretty hands on in helping troubleshoot a technical issue with the site. **What do you dislike about Linqia?** While the team was very quick with helping resolve an issue with their site, the process for uploading/submitting content could've been more seamless. **What problems is Linqia solving and how is that benefiting you?** Linqia is making it easier to collaborate with brands, which is helping me accomplish my goals ### 4. Very easy to work with and organized! **Rating:** 5.0/5.0 stars **Reviewed by:** Estefani A. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Linqia?** I like how Linqia is able to organize the workflow. Made working with them easy. **What do you dislike about Linqia?** Can be confusing for first time user, I have submitted content but wanted to retract and it takes a while for the change to take effect. It's nothing serious. They were able to resolve this quick! **What problems is Linqia solving and how is that benefiting you?** Linqia was able to address content submission into their platform in organized manner. ### 5. Influencer Marketing Done Right! **Rating:** 5.0/5.0 stars **Reviewed by:** Leah B. | Senior Brand Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2022 **What do you like best about Linqia?** I can always count on Linqia to deliver a best-in-class influencer program no matter what our brief entails. We don't always have significant budgets to work with, but the team at Linqia can work within our parameters to develop a plan that works for us. They also offer a wide range of capabilities to fit your needs. For instance, in 2022, we began utilizing shopper benefits with our programs and saw much success. Our brand doesn't offer e-commerce on our website so having influencers drive to our preferred retailers pushes the goal of driving to purchase. **What do you dislike about Linqia?** It's challenging for me to think about something I dislike because we've been using Linqia for many years and seen improvements in areas like their online portal, which was an area I felt could use work. However, it would be nice to browse the Discover section and look through the influencer selection ourselves to see who else can be available that meets our needs. **What problems is Linqia solving and how is that benefiting you?** One challenge we have as a smaller brand is that we don't have ongoing content creation, so Linqia is there to help fill that void. The other capabilities such as paid social media and shopper marketing as additional benefits that we've been utilizing as well. ### 6. Successful and Easy Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Linqia?** They were very communicative during the entire process They were easy to work with. **What do you dislike about Linqia?** No downsides - they were very flexible and accomodating. **What problems is Linqia solving and how is that benefiting you?** They helped me work more efficiently and communicate more effectively for work. ### 7. Friendly, Flexible, Fantastic **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2023 **What do you like best about Linqia?** Linqia team is a great team to work with. They are great communicators, patient, supportive, flexible and open-minded. We worked with them on an influencer campaign for our products both organic & paid with fantastic results especially for our first run with them. Would certainly work with them again to implement influencer campaigns in the future. **What do you dislike about Linqia?** While their dashboard is one of the better tools out there, it is a bit difficult to work as a team (client side) to review/approve since only specific roles can be assigned to each person. Therefore, you are required to work a bit outside of the platform if you are trying to solicit your team's feedback (internally) to finalize the decision in the Linqia dashboard. **What problems is Linqia solving and how is that benefiting you?** Identifying and reaching influencers in a more semi-automated vs manual way. Platform makes it easy to see what influencers Linqia recommends based on our campaign goals, target audience and brand voice/visual language ### 8. Helpful and Insightful, great value **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2023 **What do you like best about Linqia?** Very helpful and provided great insight into the planning, execution and reporting processes. We had many iterations during planning, and they were patient/made sure our questions were answered, and we were getting great value. Our clients saw the value in the partnership as well. Platform was easy and timing/items due were communicated in a timely fashion and were very clear. **What do you dislike about Linqia?** Our BA department struggled with accessing the platform using one general login. **What problems is Linqia solving and how is that benefiting you?** Leveraging influencers in an effective manner to drive awareness. ### 9. Linqia has delivered excellent service, value and impact. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Enterprise (> 1000 emp.) **Reviewed Date:** December 27, 2022 **What do you like best about Linqia?** The team is hands down the best! They are super responsive, solutions-oriented, and dedicated to providing bespoke service to helping our specific needs. **What do you dislike about Linqia?** Resonate hasn't been the most user friendly, and has taken a while to get my team onboarded / used to. **What problems is Linqia solving and how is that benefiting you?** Linqia is helping us generate benchmarks for both organic and paid performance metrics, the latter of which we had never been able to launch at scale. ### 10. Wonderful Partner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2022 **What do you like best about Linqia?** The Liquia talent is really strong. They meet with you and truly listen to your brand needs and challenges. They've been willing to be competitive in order to test and learn their way into working with us. Our clients have been really pleased with our work with Linquia thus far. **What do you dislike about Linqia?** Nothing at the current time. We are newer to working with linquia so will continue to see how things go and how clients feel. **What problems is Linqia solving and how is that benefiting you?** More strategy in the selection of influencers that make sense for the brand and activation. ### 11. Linqia is wonderful! **Rating:** 5.0/5.0 stars **Reviewed by:** Zoe S. | Content Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Linqia?** I am an influencer who uses Linqia to partner with brands and create sponsored posts. I have gotten to work with brands like Chevrolet thanks to Linqia, and the partnerships have been smooth & effective! **What do you dislike about Linqia?** Honestly, there's nothing I actively dislike about Linqia! I would like to find even more brands to partner with through them, and do even more sponsored collaborations on my social media. **What problems is Linqia solving and how is that benefiting you?** Linqia is helping me connect with brands who want to pay me to create and post sponsored content on my various social media channels. This kind of work is how I earn my main income, and so it is very helpful to connect with brands through Linqia! ### 12. Exceptional Partnership! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2023 **What do you like best about Linqia?** Linqia was very helpful whenever our plan needed adjustments and was always reliable with exceptional communication. **What do you dislike about Linqia?** Hoped to boost 100% of the influencer content created **What problems is Linqia solving and how is that benefiting you?** Always willing to find solutions whenever business objectives shift and provide us with good added value ### 13. Great service for content creaators! **Rating:** 5.0/5.0 stars **Reviewed by:** Alex S. | Head of Community and Events, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2022 **What do you like best about Linqia?** I love that it's super easy to use, sign up for campaigns, negotiate price and get all the details you need to create content for the brand. Honestly, it's one of my favorites that I use. **What do you dislike about Linqia?** The literaly ONLY downside is that I have to wait for the brand to contact me before I can use Linqia. The other services I use pose their campaigns publically and I can apply for them, which I'd love to be able to do here. **Recommendations to others considering Linqia:** If they provide you a campaign and it works for you brand, do it for sure. **What problems is Linqia solving and how is that benefiting you?** It helps me work on campaigns for top brands and keep my Instagram running as a side hustle! ### 14. Excellent Agency with Fair Compensation **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler M. | Lead Designer, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Linqia?** Love the campaigns, the clear and thought out instructions on deliverables, and the performance-based compensation. Communication is always great, the team is always a blast to work with, and the compensation is aggressive. I love the dashboard with the analytics displaying clearly. The software that tracks clicks and reports has always been accurate, and the entire process is always clear and straightforward. **What do you dislike about Linqia?** Wish there was a way to be more in control of which campaigns we can see/be a part of. There are some campaigns that I see my peers doing that I know I could have knocked out of the park or been perfect for my audience. Having a way to mark interested in campaigns that haven't yet been offered would be great. **Recommendations to others considering Linqia:** Put in the work and keep high quality content, with a good mix of organic and sponsored content, and overperform. **What problems is Linqia solving and how is that benefiting you?** Being able to get in front of lots of companies, with fair compensation and straightforward deliverable requirements. ### 15. Influencer market that generates results. **Rating:** 5.0/5.0 stars **Reviewed by:** Mary W. | Arity - Hadoop Systems Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Linqia?** A leading influencer market that generates results. The Linqia platform is an Artificial intelligence-based which along with skilled experts is transforming the traditional trend of the influencer market into a scaled media channel. That is it uses AI to match influencers with the brand. **What do you dislike about Linqia?** The support service is a bit slow to respond to the queries. No campaigns should increase.it is not cloud-based. Not available inconvenient devices like mobile. It cannot be installed in Windows, Mac, and iOS. **What problems is Linqia solving and how is that benefiting you?** Linqia provides a single platform where marketers manage and store all of their content of influence. Brands can view this influencer content with ease in real-time through easy to use dashboard. An AI algorithm understands which influencer content will perform best with audience segments and then devise a strategy to produce results. ### 16. No more campaigns **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Linqia?** I used to love working with Linqia as an influencer when they first started. Their interface is easy to use and their campaigns were easy to follow. I loved the brands I was able to work with and how they fit in with my readers. In the past campaign managers have been friendly. **What do you dislike about Linqia?** I used to love working with Linqia, but the other reviewer is correct, campaigns have come to a standstill. Losing that income was difficult for me, but luckily I’ve been able to replace with ads and other means. I’d also love to work on more campaigns with Linqia in the future. **Recommendations to others considering Linqia:** Don’t expect to get regular campaigns through Linqia. Also, don’t expect them to be responsive to emails. **What problems is Linqia solving and how is that benefiting you?** N/A ### 17. Finally an agency that keeps creativity alive! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Linqia?** I love that Linqia allows me creative freedom to tell my own story. They understand that it’s important to keep my voice in order to vibrate authenticity. **What do you dislike about Linqia?** I wish I had a bit more time to turn around content like there was in the past. **What problems is Linqia solving and how is that benefiting you?** Linqia has helped me figure out which brands align best with my voice. There are many times where I’ve been a valued customer of a brand brought to my attention for years before matched up. ### 18. LINQIA is a dream to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2019 **What do you like best about Linqia?** I love that Linqia encourages me to be creative with almost all of the campaigns, I also love that Linqia seems to value my work and their offers reflect that. **What do you dislike about Linqia?** My only dislike is that the offers from Linqia have come to a stand still. I would love to be on more campaigns! **Recommendations to others considering Linqia:** I highly recommend Linqia! **What problems is Linqia solving and how is that benefiting you?** I love being able to work companies that I would organically use anyways and Linqia has helped me find several companies of that nature. Another benefit of working with Linqia is the pay per click model, it's nice to see my work actualized and show a company what I have to offer. ### 19. Awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Amber M. | Blogger, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Linqia?** Friendly great to work with. No complaints. Great pay and payout time. **What do you dislike about Linqia?** Nothing. No complaints. **What problems is Linqia solving and how is that benefiting you?** N/A ### 20. Great Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Linqia?** It's so easy to work with Linqia. I can create content that fits my audience and don't get push back about it. **What do you dislike about Linqia?** I don't get as many opportunities as I'd like through Linqia. **Recommendations to others considering Linqia:** Be prepared to accept campaigns quickly. **What problems is Linqia solving and how is that benefiting you?** N/A ### 21. Great survey tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2019 **What do you like best about Linqia?** It’s easy to build and use and great for collecting data **What do you dislike about Linqia?** It would be nice if we could directly analyze relationships on their site in a more cohesive manner **What problems is Linqia solving and how is that benefiting you?** It’s easy to build and edit the questionnaire and is very user friendly ### 22. High Quality Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Linqia?** The dashboard with all of the content, performance, etc. easily accessible and on demand. The content has been consistently authentic and of high quality. **What do you dislike about Linqia?** Wish we could tie to in-store sales, but that is an issue with all influencer marketing. **Recommendations to others considering Linqia:** Look into ways to develop true ROI calculations and sales impacts of programs. **What problems is Linqia solving and how is that benefiting you?** Inspiring purchases during different times of year. Driving higher performing social ad units than our traditional marketing. ### 23. I LOVE Linqia **Rating:** 5.0/5.0 stars **Reviewed by:** Krysten Q. | Client Service Coordinator, Veterinary, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2017 **What do you like best about Linqia?** Linqia is a great way to earn money and I've managed to earn about $11,000 with them over the last few years of working with them. Their campaigns are always fun and it's a great way to connect with brands to try new products. **What do you dislike about Linqia?** Sometimes they can be slow at getting back to you if you have a question or concern. **Recommendations to others considering Linqia:** Be active so that you can get campaigns. And work hard for your click goals so you can increase your earnings. **What problems is Linqia solving and how is that benefiting you?** Making money off of my blog! ### 24. Stellar performance! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2016 **What do you like best about Linqia?** Linqia is native advertising at its finest. Influencers informing their dedicated followers about their favorite products and services: your brands! **What do you dislike about Linqia?** Lower tier influencers are used at times. **Recommendations to others considering Linqia:** Use Linqia for influencer marketing with backend results. Their CPC model is unique in the space. **What problems is Linqia solving and how is that benefiting you?** Attempting to address the issues of banner blindness, where advertising becomes ineffective with typical placements such as banner ads. ## Linqia Discussions - [What is Linqia used for?](https://www.g2.com/discussions/what-is-linqia-used-for) - [View Linqia pricing details and edition comparison](https://www.g2.com/products/linqia/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-15+06%3A34%3A58+-0500&secure%5Bsession_id%5D=00ad2b05-9fa0-4b1a-a0f7-0291fb509d30&secure%5Btoken%5D=fd190ded8f1fe77326ef82a45e7005a253f67271b6632cf0cb0c3842de97fe61&format=llm_user) ## Linqia Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Linqia Alternatives - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (503 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (551 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) - 4.5/5.0 (457 reviews)