# Best Social Media Listening Tools for Small Business *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Products classified in the overall Social Media Listening Tools category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Social Media Listening Tools to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Social Media Listening Tools category. In addition to qualifying for inclusion in the Social Media Listening Tools category, to qualify for inclusion in the Small Business Social Media Listening Tools category, a product must have at least 10 reviews left by a reviewer from a small business. ## Category Overview **Total Products under this Category:** 188 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 38,900+ Authentic Reviews - 188+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Top-Rated Products (Ranked by G2 Score) ### 1. [Hootsuite](https://www.g2.com/products/hootsuite/reviews) Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite. **Average Rating:** 4.3/5.0 **Total Reviews:** 6,927 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10) - **Social Measurement:** 8.1/10 (Category avg: 8.6/10) - **Social Reporting:** 8.1/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.1/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite) - **Company Website:** https://hootsuite.com/ - **Year Founded:** 2008 - **HQ Location:** Vancouver, BC - **Twitter:** @hootsuite (6,175,579 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/288540/ (1,696 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Social Media Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 59% Small-Business, 29% Mid-Market #### Pros & Cons **Pros:** - Post Scheduling (1585 reviews) - Ease of Use (1454 reviews) - Scheduling (1400 reviews) - Centralized Management (1085 reviews) - Scheduling Posts (1036 reviews) **Cons:** - Limited Features (483 reviews) - Missing Features (459 reviews) - Expensive (454 reviews) - High Pricing (434 reviews) - Posting Issues (370 reviews) ### 2. [Sprout Social](https://www.g2.com/products/sprout-social/reviews) Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to 30,000+ organizations, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies like social listening, customer care, crisis management, influencer marketing, employee advocacy, and more. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities and in-depth analytics. Publishing allows users to schedule and manage posts across Facebook, Instagram, Bluesky, LinkedIn, and more, ensuring consistent messaging and maximizing audience reach. Social Listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Analytics offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. Sprout AI turns real-time signals into performance-driving intelligence, fueling your team to work smarter, think bigger and show the world what social media can do for business. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes. With 2,500+ reviews and a #1 placement in 40 G2 reports, Sprout Social is a platform that is trusted by companies like Atlassian, Campbell's, UNICEF, Canva and HP **Average Rating:** 4.4/5.0 **Total Reviews:** 6,340 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.8/10) - **Social Measurement:** 8.5/10 (Category avg: 8.6/10) - **Social Reporting:** 8.6/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.0/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social) - **Company Website:** https://sproutsocial.com - **Year Founded:** 2010 - **HQ Location:** Chicago, IL - **Twitter:** @SproutSocial (116,369 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1175268/ (1,795 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 42% Small-Business, 35% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (1875 reviews) - Post Scheduling (1233 reviews) - Scheduling (1191 reviews) - Analytics (1046 reviews) - Centralized Management (954 reviews) **Cons:** - Missing Features (749 reviews) - Limited Features (548 reviews) - Expensive (470 reviews) - Improvement Needed (470 reviews) - High Pricing (415 reviews) ### 3. [Meltwater](https://www.g2.com/products/meltwater/reviews) Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. **Average Rating:** 4.1/5.0 **Total Reviews:** 2,485 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.8/10) - **Social Measurement:** 8.1/10 (Category avg: 8.6/10) - **Social Reporting:** 7.9/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.2/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Meltwater](https://www.g2.com/sellers/meltwater) - **Company Website:** https://www.meltwater.com - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Meltwater (24,876 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13277/ (2,573 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 41% Small-Business, 37% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (190 reviews) - Features (156 reviews) - Helpful (156 reviews) - Customer Support (126 reviews) - Helpfulness (111 reviews) **Cons:** - Improvement Needed (90 reviews) - Learning Curve (63 reviews) - Not Intuitive (59 reviews) - Technical Issues (57 reviews) - Complexity (55 reviews) ### 4. [Agorapulse](https://www.g2.com/products/agorapulse/reviews) Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, TikTok, and YouTube. Here are six features that customers love most about Agorapulse: 1. Unified social inbox: Easily manage all your social media messages, comments, and reviews in one place. 2. Intuitive publishing: Plan, collaborate, and schedule content seamlessly across all your social channels. 3. Insightful analytics: Receive beautiful, actionable reports in PDF and CSV formats that show what's working — and what isn’t. 4. Social listening: Discover trends and insights about your brand — and your competitors. 5. Award-winning support: Benefit from fast, friendly assistance with industry-leading response times. 6. Exclusive Social Media ROI tool: Prove the value of your social media strategy by tracking top-performing platforms, content, and even team members. Agorapulse also offers free tools for social media managers, including Facebook Ads Report and Social Trends. **Average Rating:** 4.5/5.0 **Total Reviews:** 941 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10) - **Social Measurement:** 8.7/10 (Category avg: 8.6/10) - **Social Reporting:** 8.6/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.5/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Agorapulse](https://www.g2.com/sellers/agorapulse) - **Year Founded:** 2010 - **HQ Location:** Paris - **Twitter:** @AgoraPulse (13,058 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2679402/ (197 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Social Media Manager, Owner - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 70% Small-Business, 21% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (15 reviews) - Centralized Management (14 reviews) - Helpful (13 reviews) - Post Scheduling (12 reviews) - Intuitive (11 reviews) **Cons:** - Expensive (6 reviews) - High Pricing (5 reviews) - Improvement Needed (5 reviews) - Difficult Reporting (4 reviews) - Limited Customization (4 reviews) ### 5. [Brand24](https://www.g2.com/products/brand24/reviews) Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more. **Average Rating:** 4.6/5.0 **Total Reviews:** 338 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.8/10) - **Social Measurement:** 8.8/10 (Category avg: 8.6/10) - **Social Reporting:** 8.8/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.4/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Brand24](https://www.g2.com/sellers/brand24) - **Company Website:** https://brand24.com/ - **Year Founded:** 2010 - **HQ Location:** Wrocław, Poland - **Twitter:** @brand24 (23,598 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2890993/ (100 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 65% Small-Business, 28% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (20 reviews) - Helpful (15 reviews) - Brand Monitoring (12 reviews) - User Interface (11 reviews) - Mentions Tracking (10 reviews) **Cons:** - Filtering Problems (8 reviews) - Limited Features (6 reviews) - Data Inaccuracy (5 reviews) - Irrelevant Content (5 reviews) - Slow Loading (5 reviews) ### 6. [YouScan](https://www.g2.com/products/youscan/reviews) YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market. **Average Rating:** 4.7/5.0 **Total Reviews:** 279 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.8/10) - **Social Measurement:** 9.2/10 (Category avg: 8.6/10) - **Social Reporting:** 8.9/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.5/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [YouScan](https://www.g2.com/sellers/youscan) - **Company Website:** https://www.youscan.io/en - **Year Founded:** 2010 - **HQ Location:** Kyiv, Kyiv City - **Twitter:** @YouScan_io (440 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/525639/ (91 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 47% Small-Business, 36% Mid-Market #### Pros & Cons **Pros:** - Customer Support (47 reviews) - Helpful (45 reviews) - Ease of Use (41 reviews) - Analytics (30 reviews) - Social Listening (30 reviews) **Cons:** - Learning Curve (19 reviews) - Difficult Learning (13 reviews) - Slow Performance (13 reviews) - Limited Features (11 reviews) - Data Inaccuracy (9 reviews) ### 7. [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. **Average Rating:** 4.4/5.0 **Total Reviews:** 701 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10) - **Social Measurement:** 8.5/10 (Category avg: 8.6/10) - **Social Reporting:** 8.2/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.7/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch) - **Company Website:** https://www.brandwatch.com - **Year Founded:** 2007 - **HQ Location:** Brighton, East Sussex - **Twitter:** @Brandwatch (34,279 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/451367/ (876 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Analyst, Consultant - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 35% Enterprise, 34% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (60 reviews) - Helpful (34 reviews) - Intuitive (29 reviews) - Dashboards (25 reviews) - Data Accuracy (25 reviews) **Cons:** - Learning Curve (20 reviews) - Limited Features (20 reviews) - Platform Limitations (19 reviews) - Not Intuitive (17 reviews) - Data Inaccuracy (16 reviews) ### 8. [Vista Social](https://www.g2.com/products/vista-social/reviews) Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analytics, social inbox and listening, review management, link in bio, employee advocacy and much more. **Average Rating:** 4.8/5.0 **Total Reviews:** 1,072 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.8/10) - **Social Measurement:** 9.6/10 (Category avg: 8.6/10) - **Social Reporting:** 9.6/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.6/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Vista Social LLC](https://www.g2.com/sellers/vista-social-llc) - **Company Website:** https://vistasocial.com - **Year Founded:** 2022 - **HQ Location:** New York, US - **Twitter:** @vistasocialapp (2,684 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/vistasocial/ (28 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Social Media Manager, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 72% Small-Business, 25% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (562 reviews) - Social Media Management (455 reviews) - Features (369 reviews) - Post Scheduling (340 reviews) - Centralized Management (337 reviews) **Cons:** - Learning Curve (80 reviews) - Missing Features (69 reviews) - Social Media Limitations (67 reviews) - Improvement Needed (65 reviews) - Linking Issues (60 reviews) ### 9. [Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews) Sprinklr Insights is an AI-powered consumer and brand intelligence platform for Enterprises that need to listen to and understand their customers, market and competitors to manage their reputation, drive better customer experiences and take data-led decisions. Sprinklr Insights supports an industry-leading number of channels and data sources, delivers actionable insights in real-time across areas like marketing, sales, product development, strategy and operations, is customized to business and vertical-specific use cases and is powered by patented deep learning capabilities. **Average Rating:** 4.3/5.0 **Total Reviews:** 100 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.8/10) - **Social Measurement:** 8.8/10 (Category avg: 8.6/10) - **Social Reporting:** 8.7/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.5/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr) - **Year Founded:** 2009 - **HQ Location:** New York - **Twitter:** @Sprinklr (38,124 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/399351/ (4,349 employees on LinkedIn®) - **Ownership:** NYSE: CXM **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 49% Enterprise, 26% Mid-Market #### Pros & Cons **Pros:** - Artificial Intelligence (4 reviews) - Helpful (4 reviews) - AI Assistant (3 reviews) - AI Features (3 reviews) - Analytics (3 reviews) **Cons:** - Learning Curve (4 reviews) - Improvement Needed (2 reviews) - Intuitiveness Issue (2 reviews) - Learning Difficulty (2 reviews) - Limited Customization (2 reviews) ### 10. [BuzzSumo](https://www.g2.com/products/buzzsumo/reviews) Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on. **Average Rating:** 4.5/5.0 **Total Reviews:** 104 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10) - **Social Measurement:** 8.6/10 (Category avg: 8.6/10) - **Social Reporting:** 8.3/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.0/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Cision](https://www.g2.com/sellers/cision) - **Year Founded:** 1867 - **HQ Location:** Chicago, IL - **Twitter:** @Cision (48,741 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/163054/ (3,870 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 61% Small-Business, 36% Mid-Market #### Pros & Cons **Pros:** - Content Management (3 reviews) - Content Creation (2 reviews) - Features (2 reviews) - Ease of Use (1 reviews) - Engagement (1 reviews) **Cons:** - Expensive (1 reviews) - Information Overload (1 reviews) - Initial Difficulty (1 reviews) - Interface Issues (1 reviews) - Learning Curve (1 reviews) ### 11. [Reputation](https://www.g2.com/products/reputation/reviews) Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a business’ eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation AI-powered product stack analyzes vast amounts of public and private feedback data to uncover predictive insights for companies to act on, and improve their online reputations. Visit reputation.com to learn more. **Average Rating:** 4.6/5.0 **Total Reviews:** 2,397 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.8/10) - **Social Measurement:** 8.9/10 (Category avg: 8.6/10) - **Social Reporting:** 9.0/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.7/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Reputation](https://www.g2.com/sellers/reputation) - **Company Website:** https://reputation.com/ - **Year Founded:** 2006 - **HQ Location:** San Ramon, CA - **Twitter:** @Reputation_Com (10,929 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1579888/ (728 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Community Manager, Property Manager - **Top Industries:** Automotive, Real Estate - **Company Size:** 45% Mid-Market, 29% Small-Business #### Pros & Cons **Pros:** - Ease of Use (222 reviews) - Review Management (163 reviews) - Helpful (149 reviews) - Centralized Reviews (129 reviews) - Reputation Management (114 reviews) **Cons:** - Improvement Needed (54 reviews) - Review Management (46 reviews) - Missing Features (44 reviews) - Reporting Issues (33 reviews) - Review Issues (33 reviews) ### 12. [BrandMentions](https://www.g2.com/products/brandmentions/reviews) BrandMentions is the ultimate AI-driven solution for monitoring your brand’s presence across the digital landscape. As one of the most comprehensive social listening tools on the market, BrandMentions captures every mention and delivers in-depth analytics, equipping you to make confident, data-driven decisions. A powerful yet affordable media monitoring tool, BrandMentions helps you manage your online reputation, analyze marketing campaigns, track competitors, gather customer feedback, and much more—all in one smart platform. **Average Rating:** 4.9/5.0 **Total Reviews:** 243 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.8/10) - **Social Measurement:** 8.9/10 (Category avg: 8.6/10) - **Social Reporting:** 9.1/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.9/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [BrandMentions](https://www.g2.com/sellers/brandmentions) - **Company Website:** https://brandmentions.com - **Year Founded:** 2015 - **HQ Location:** Iasi, RO - **Twitter:** @BrandMentions (1,590 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/brandmentions/ (5 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 50% Mid-Market, 37% Small-Business #### Pros & Cons **Pros:** - Ease of Use (97 reviews) - Sentiment Analysis (92 reviews) - Brand Management (81 reviews) - Insights (69 reviews) - Trend Analysis (67 reviews) **Cons:** - Filtering Problems (26 reviews) - Limited Customization (24 reviews) - Time-consuming Processes (23 reviews) - Slow Loading (22 reviews) - Learning Curve (20 reviews) ### 13. [Critical Mention](https://www.g2.com/products/critical-mention/reviews) The fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics. Search results are easily analyzed, turned into actionable data and shared using Critical Mention's comprehensive Earned Media Suite. 24/7/365 customer support included with every subscription. **Average Rating:** 4.3/5.0 **Total Reviews:** 217 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.8/10) - **Social Measurement:** 7.9/10 (Category avg: 8.6/10) - **Social Reporting:** 8.1/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.0/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-0e8292cd-f759-4fc4-a337-5d8fe05afdd1) - **Year Founded:** 2002 - **HQ Location:** London, GB - **Twitter:** @Onclusive (3,688 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/onclusive/ (1,003 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Account Executive, Assistant Account Executive - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 49% Small-Business, 28% Mid-Market #### Pros & Cons **Pros:** - Features (2 reviews) - Client Satisfaction (1 reviews) - Client Service (1 reviews) - Contact Information (1 reviews) - Coverage (1 reviews) **Cons:** - Limited Search Functionality (1 reviews) - Navigation Difficulty (1 reviews) - Search Functionality (1 reviews) - Search Issues (1 reviews) ### 14. [NewsWhip](https://www.g2.com/products/newswhip/reviews) NewsWhip is a sophisticated media intelligence solution designed to provide users with real-time insights into global news and social media narratives. By leveraging advanced monitoring capabilities, predictive analytics, and innovative AI technology, NewsWhip empowers brands and publishers to stay informed about emerging stories and trends as they unfold across various platforms. This tool is particularly valuable for organizations that need to navigate the fast-paced landscape of news and social media, ensuring they can respond effectively to shifting narratives. The target audience for NewsWhip includes global brands, media organizations, and publishers who require timely and accurate information to inform their strategies. Major companies like Google and Nissan, as well as prominent newsrooms such as Reuters and The Associated Press, utilize NewsWhip to enhance their editorial strategies and risk management efforts. By providing a comprehensive view of what is happening in real-time, NewsWhip enables these organizations to cut through the noise and focus on the stories that matter most to their audiences. Key features of NewsWhip include its lightning-fast monitoring system, which tracks news and social media activity across a wide range of platforms. This feature allows users to identify rising narratives and gauge public sentiment, providing a clear picture of how stories are evolving. Additionally, the platform's predictive analytics capabilities help users anticipate the potential impact of these narratives, allowing for proactive decision-making. The introduction of AI Agents, which function as embedded analysts, further enhances the platform's utility by offering actionable insights and recommendations tailored to specific situations. By utilizing NewsWhip, organizations can significantly improve their response times to emerging stories, ensuring they remain relevant in a rapidly changing media environment. The ability to track momentum and understand audience engagement with specific narratives allows brands and publishers to craft timely and impactful content. This not only aids in risk mitigation but also enhances overall editorial strategy, enabling users to make informed decisions that resonate with their target audiences. NewsWhip stands out in the media intelligence category by combining cutting-edge technology with a user-friendly interface, making it an essential tool for anyone looking to navigate the complexities of today's news landscape. **Average Rating:** 4.5/5.0 **Total Reviews:** 76 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.8/10) - **Social Measurement:** 8.4/10 (Category avg: 8.6/10) - **Social Reporting:** 7.9/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.4/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social) - **Company Website:** https://sproutsocial.com - **Year Founded:** 2010 - **HQ Location:** Chicago, IL - **Twitter:** @SproutSocial (116,369 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1175268/ (1,795 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 39% Mid-Market, 36% Enterprise ### 15. [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) Mentionlytics is an advanced social media listening and brand monitoring platform that helps brands track, analyze, and manage their online presence in real time. Using AI-driven media monitoring, it detects mentions across leading platforms like TikTok, X (Twitter), Instagram, Facebook, LinkedIn, YouTube, Reddit, Telegram, Pinterest, and Bluesky, as well as news sites, blogs, forums, and the broader web. With powerful social media analytics, Mentionlytics delivers deep insights into brand reputation, audience sentiment, and competitor activity. Its sentiment analysis feature leverages AI to identify trends, detect crises early, and optimize engagement strategies with data-driven recommendations. Designed for ease of use, Mentionlytics offers an intuitive dashboard and automation tools, making it the ultimate solution for businesses seeking comprehensive social listening and in-depth analytics. Trusted by thousands of global brands, Mentionlytics empowers teams to stay ahead in the ever-evolving digital landscape. **Average Rating:** 4.8/5.0 **Total Reviews:** 98 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.8/10) - **Social Measurement:** 9.2/10 (Category avg: 8.6/10) - **Social Reporting:** 9.0/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.1/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Mentionlytics Ltd](https://www.g2.com/sellers/mentionlytics-ltd) - **Year Founded:** 2016 - **HQ Location:** London, United Kingdom - **Twitter:** @mentionlytics (10,663 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10573154/ (28 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 73% Small-Business, 20% Mid-Market #### Pros & Cons **Pros:** - Customer Service (8 reviews) - Customer Support (7 reviews) - Ease of Use (7 reviews) - User Interface (6 reviews) - Dashboard Usability (5 reviews) **Cons:** - Expensive (4 reviews) - Learning Curve (3 reviews) - Mentions Management (3 reviews) - High Pricing (2 reviews) - Inadequate Support (2 reviews) ### 16. [Onclusive Social](https://www.g2.com/products/onclusive-social/reviews) Onclusive Social is a cutting-edge social media intelligence platform that empowers marketing, PR, and communications teams to turn social media data into strategic insights. Our platform helps organizations make data-driven decisions that elevate their communications strategies and deliver measurable results, with unparalleled coverage across all major social networks, including LinkedIn and TikTok. Onclusive Social delivers the comprehensive social intelligence organizations need to drive business success. Our global presence and complete social media view enable teams to deeply understand brand conversations, analyze sentiment in real-time, and develop impactful strategies that set them apart from competitors. Learn more at https://onclusive.com/what-we-do/monitoring/social-listening/ **Average Rating:** 4.5/5.0 **Total Reviews:** 203 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10) - **Social Measurement:** 8.5/10 (Category avg: 8.6/10) - **Social Reporting:** 8.4/10 (Category avg: 8.6/10) - **Brand Monitoring:** 7.9/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-0e8292cd-f759-4fc4-a337-5d8fe05afdd1) - **Year Founded:** 2002 - **HQ Location:** London, GB - **Twitter:** @Onclusive (3,688 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/onclusive/ (1,003 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Social Media Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 35% Enterprise, 33% Small-Business #### Pros & Cons **Pros:** - Analytics (1 reviews) - Helpful (1 reviews) - Insights (1 reviews) **Cons:** - Difficult Learning (1 reviews) - Difficult Setup (1 reviews) - Difficult Usability (1 reviews) - Lack of Clarity (1 reviews) - Learning Curve (1 reviews) ### 17. [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular & customizable compliance and approval workflows for unique business needs **Average Rating:** 4.1/5.0 **Total Reviews:** 1,128 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.8/10) - **Social Measurement:** 8.2/10 (Category avg: 8.6/10) - **Social Reporting:** 8.3/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.3/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr) - **Company Website:** https://www.sprinklr.com - **Year Founded:** 2009 - **HQ Location:** New York - **Twitter:** @Sprinklr (38,124 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/399351/ (4,349 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Social Media Specialist, Social Media Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 49% Enterprise, 28% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (95 reviews) - Centralized Management (74 reviews) - Features (66 reviews) - Analytics (51 reviews) - Social Media Integration (43 reviews) **Cons:** - Complex Usage (54 reviews) - Learning Curve (48 reviews) - Complexity (36 reviews) - Improvement Needed (34 reviews) - Learning Complexity (32 reviews) ### 18. [Konnect Insights](https://www.g2.com/products/konnect-insights/reviews) Konnect Insights is an omnichannel customer experience management platform that helps brands leverage the 4 Pillars of Omni-channel CXM by enabling them to listen to the conversations from all channels, learn from these conversations, and engage with their customers in meaningful ways and make them happier. It is an all-in-one suite offering social listening + online reputation management (ORM) + social CRM + social analytics + social publishing + BI tools and dashboards + surveys + crisis management. It is a comprehensive platform that unifies marketing, analytics, and customer experience and is trusted by leading brands from various industries. **Average Rating:** 4.5/5.0 **Total Reviews:** 32 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10) - **Social Measurement:** 8.7/10 (Category avg: 8.6/10) - **Social Reporting:** 8.4/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.6/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Konnect Insights](https://www.g2.com/sellers/konnect-insights) - **HQ Location:** Mumbai, IN - **Twitter:** @konnectinsights (1,958 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/konnectinsights/?originalSubdomain=in (146 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Financial Services - **Company Size:** 50% Mid-Market, 34% Small-Business #### Pros & Cons **Pros:** - Ease of Use (7 reviews) - Setup Ease (4 reviews) - Centralized Management (3 reviews) - Reporting (3 reviews) - Social Media Management (3 reviews) **Cons:** - Improvement Needed (2 reviews) - Not Intuitive (2 reviews) - Difficult Reporting (1 reviews) - Learning Curve (1 reviews) - Response Issues (1 reviews) ### 19. [Awario](https://www.g2.com/products/awario/reviews) Awario is a social media & web monitoring tool that will help you track brand mentions, monitor competitors, find sales opportunities and influencers, and engage with your audience online. **Average Rating:** 3.9/5.0 **Total Reviews:** 47 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.8/10) - **Social Measurement:** 8.3/10 (Category avg: 8.6/10) - **Social Reporting:** 7.9/10 (Category avg: 8.6/10) - **Brand Monitoring:** 7.8/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Awario](https://www.g2.com/sellers/awario) - **Year Founded:** 2015 - **HQ Location:** Nicosia, CY - **Twitter:** @AwarioApp (1,785 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10174268/ (7 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Student - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 60% Small-Business, 25% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (6 reviews) - Helpful (5 reviews) - Features (4 reviews) - Customer Support (3 reviews) - User Interface (3 reviews) **Cons:** - Insufficient Information (2 reviews) - Lack of Insights (2 reviews) - Account Management (1 reviews) - Data Inaccuracy (1 reviews) - Expensive (1 reviews) ### 20. [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) Emplifi is the AI-powered autonomous CX platform that unifies social marketing, commerce, and customer care in a single command center. Powered by Emplifi Fuel, its intelligence engine, the platform connects every team and every customer interaction, from content creation to conversion to post-sale support. 20,000+ global brands, including Domino's, Puma, Canon, Delta, and UFC, rely on Emplifi to manage 4 billion CX interactions per month across social, messaging, reviews, and live chat. The platform includes AI-powered publishing, community management, social listening, unified analytics, influencer marketing, UGC and visual commerce, ratings and reviews, and omnichannel customer care. **Average Rating:** 4.4/5.0 **Total Reviews:** 371 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10) - **Social Measurement:** 8.8/10 (Category avg: 8.6/10) - **Social Reporting:** 8.6/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.3/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Emplifi](https://www.g2.com/sellers/emplifi-7f303838-0fb9-47c0-bc12-d24f181fe4b2) - **HQ Location:** Columbus , US - **LinkedIn® Page:** https://www.linkedin.com/company/emplifi/ (551 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Community Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Mid-Market, 31% Enterprise #### Pros & Cons **Pros:** - Ease of Use (49 reviews) - Social Media Management (48 reviews) - Analytics (38 reviews) - Analytics Focus (34 reviews) - Features (23 reviews) **Cons:** - Missing Features (25 reviews) - Technical Issues (18 reviews) - Feature Limitations (15 reviews) - Improvement Needed (12 reviews) - Lack of Features (12 reviews) ### 21. [Planoly](https://www.g2.com/products/planoly/reviews) Planoly is a comprehensive social media management platform designed to assist creators, influencers, and businesses in planning, scheduling, and analyzing their content across multiple social media channels. With a user-friendly interface, Planoly enables users to maintain a cohesive and visually appealing online presence, streamlining the content creation process and enhancing audience engagement. Key Features and Functionality: - Visual Content Planning: Offers a drag-and-drop interface for organizing and previewing social media feeds, ensuring aesthetic consistency. - Multi-Platform Scheduling: Supports scheduling and auto-posting to platforms including Instagram, TikTok, Facebook, YouTube, Threads, X (formerly Twitter), LinkedIn, Pinterest, and Amazon. - AI Caption Writer: Utilizes artificial intelligence to generate contextually appropriate captions, offering various tone options to match the user's style. - Hashtag Management: Allows users to create, save, and deploy strategic hashtag groups to optimize reach and engagement. - Content Library Management: Provides organized storage for media assets, captions, and scheduling templates with search and categorization functionality. - Analytics Dashboard: Delivers comprehensive performance tracking, including engagement metrics, follower growth analysis, and optimal posting time recommendations. - Team Collaboration Tools: Offers multi-user access with role-based permissions, shared content calendars, and approval workflows for teams. Primary Value and Solutions Provided: Planoly addresses the challenges of managing a consistent and engaging social media presence by offering an all-in-one solution for content planning, scheduling, and analysis. By integrating visual planning tools with advanced features like AI-generated captions and multi-platform support, Planoly empowers users to streamline their workflow, save time, and enhance their online engagement. This comprehensive approach enables creators and businesses to focus more on content creation and audience interaction, ultimately driving growth and success in the digital landscape. **Average Rating:** 4.3/5.0 **Total Reviews:** 67 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.8/10) - **Social Measurement:** 8.2/10 (Category avg: 8.6/10) - **Social Reporting:** 7.9/10 (Category avg: 8.6/10) - **Brand Monitoring:** 7.3/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Traject](https://www.g2.com/sellers/traject) - **Year Founded:** 2020 - **HQ Location:** Bellevue, Washington - **Twitter:** @traject - **LinkedIn® Page:** https://www.linkedin.com/company/64640668/ (8 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 87% Small-Business, 10% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (1 reviews) - Intuitive (1 reviews) - Post Scheduling (1 reviews) - Scheduling (1 reviews) - Setup Ease (1 reviews) **Cons:** - Learning Curve (1 reviews) - Linking Issues (1 reviews) ### 22. [Sendible](https://www.g2.com/products/sendible/reviews) Sendible is the leading social media management platform for brands looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multiple profiles at scale. Positioned as a productivity tool for brands, you can be certain that your team will save hours of time! With powerful social media engagement, monitoring, publishing, and reporting features, Sendible gives you all the tools to delight your clients every step of the way. Sendible's social media automation features help to simplify the process of driving interactions, growing a following and starting conversations on social media. The unified Priority Inbox is loved by over 30,000 brands and agencies alike, who are saving hours each day by garnering the most important conversations from multiple channels into a single stream. With social media reports that are designed to impress, you can deliver both meaningful and impressive-looking insights showcasing your progress on social media. Sendible's Compose Box helps you schedule your social media posts in bulk, preview posts on each platform, and post at the optimal engagement times throughout the day. With integrations with Canva and Pexels, you can streamline your whole social strategy from content creation to publishing, all in one window. **Average Rating:** 4.5/5.0 **Total Reviews:** 880 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10) - **Social Measurement:** 8.5/10 (Category avg: 8.6/10) - **Social Reporting:** 8.7/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.7/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Sendible](https://www.g2.com/sellers/sendible) - **Year Founded:** 2009 - **HQ Location:** London - **Twitter:** @Sendible (13,639 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/979781/ (48 employees on LinkedIn®) - **Phone:** +1 646-569-9029 **Reviewer Demographics:** - **Who Uses This:** Owner, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 79% Small-Business, 16% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (16 reviews) - Post Scheduling (11 reviews) - Scheduling (9 reviews) - Scheduling Posts (8 reviews) - Centralized Management (7 reviews) **Cons:** - Instagram Limitations (4 reviews) - Instagram Integration (3 reviews) - Layout Issues (3 reviews) - Limited Features (3 reviews) - Publishing Issues (3 reviews) ### 23. [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) Statusbrew offers 1:1 feature parity with the big leaders at a fair price in the social media management space. It enables growing agencies and businesses to plan and schedule content, collaborate with teams, manage community, and run advanced reporting from one place. You can use labels to categorize content and generate reports that show what’s working and what needs attention. Approval workflows and publishing rules help internal and external teams to review and give feedback quickly. From a unified inbox, handle all types of engagements including DMs, comments (paid and organic), reviews, and more, across major social platforms. With auto comment moderation and team inboxes, stay focused on conversations that matter. Social listening tracks sentiment, trends, and competitor activity across social media and the web so you can act before a crisis unfolds. Choose from 20+ ready-made templates, including paid vs. organic reports, or build your own using a widget builder and 250+ KPIs for deeper, customized insights. Statusbrew (B2B version) has scaled since 2019 with a global team 30+ across 5 time zones, delivering 22×6 support through email, live chat, and Zoom calls. **Average Rating:** 4.8/5.0 **Total Reviews:** 247 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10) - **Social Measurement:** 9.6/10 (Category avg: 8.6/10) - **Social Reporting:** 9.8/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.8/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Statusbrew Inc.](https://www.g2.com/sellers/statusbrew-inc) - **Year Founded:** 2011 - **HQ Location:** Wilmington, Delaware - **Twitter:** @statusbrew (1,906,014 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/7580088/ (29 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Digital Marketing Manager, Digital Marketing Specialist - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 76% Small-Business, 21% Mid-Market #### Pros & Cons **Pros:** - Centralized Management (269 reviews) - Post Scheduling (246 reviews) - Ease of Use (241 reviews) - Scheduling (214 reviews) - Team Collaboration (162 reviews) **Cons:** - Learning Curve (56 reviews) - Improvement Needed (48 reviews) - Learning Complexity (38 reviews) - Limited Features (34 reviews) - Missing Features (31 reviews) ### 24. [Mention](https://www.g2.com/products/mention/reviews) Founded in 2012 in Paris, Mention is a real-time Media Monitoring and Social Listening solution for SMB's and Enterprises that operates in more than 125 countries. By offering a robust set of tools at an affordable rate, we help thousands of businesses optimize their monitoring and listening efforts while ensuring the best return on investment. With more than a billion sources crawled on the web (news, forums, review sites, websites...) and social networks (Linkedin, Twitter, Facebook, Tiktok...), we enable thousands of customers to be alerted as soon as a topic of interest is mentioned online. Whether you want to identify what's being said about your brand or your product to improve your reputation, monitor and strengthen your market position by analyzing your competitors' every move, or identify movements in your market, Mention will be there to support you! Start your 14-day free trial or talk to our experts by booking a demo! **Average Rating:** 4.3/5.0 **Total Reviews:** 436 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.8/10) - **Social Measurement:** 8.2/10 (Category avg: 8.6/10) - **Social Reporting:** 8.3/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.8/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Mention](https://www.g2.com/sellers/mention-56eaed5e-a8dc-4c92-96c4-b7d893e09357) - **Year Founded:** 2012 - **HQ Location:** Paris - **Twitter:** @mention (21,134 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2541908/ (672 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Founder - **Top Industries:** Internet, Marketing and Advertising - **Company Size:** 62% Small-Business, 27% Mid-Market #### Pros & Cons **Pros:** - Brand Monitoring (2 reviews) - Ease of Use (2 reviews) - Time-saving (2 reviews) - Analytics (1 reviews) - Analytics Focus (1 reviews) **Cons:** - AI Limitations (1 reviews) - Complexity (1 reviews) - Complex Usage (1 reviews) - Data Inaccuracy (1 reviews) - Expensive (1 reviews) ### 25. [Lucidya - Social Media Analytics](https://www.g2.com/products/lucidya-social-media-analytics/reviews) Lucidya’s AI-powered Social Listening software helps enterprises understand what is being said about their brand so they can spot trends, identify growth opportunities, and protect their reputation. With advanced brand monitoring, sentiment analysis, and competitive benchmarking, Lucidya enables businesses to capture every conversation that matters across digital channels. From monitoring brand health to uncovering market opportunities, Lucidya transforms raw social data into actionable insights that safeguard reputation, deepen customer understanding, and accelerate growth. With real-time alerts, analytics dashboards, influencer tracking, and automated reporting, Lucidya empowers teams to move faster, make smarter decisions, and stay ahead of customer expectations. Key Capabilities of Lucidya’s Social Listening Platform -Monitor brand health in real time by tracking mentions, sentiment, and public perception across social media, blogs, forums, and news sites. -Stay proactive with instant alerts on traffic spikes, influencer activity, and emerging trends to respond quickly and prevent crises. -Visualize performance with analytics dashboards that centralize KPIs, highlight opportunities, and align stakeholders. -Benchmark against competitors with share of voice analysis, sentiment tracking, and performance comparisons to identify strengths, weaknesses, and market gaps. -Optimize campaign performance by analyzing engagement, sentiment, and ROI with detailed post-level and tweet volume insights. -Leverage historical and live data to uncover long-term trends, forecast market shifts, and react instantly to new developments. -Protect brand reputation by detecting sudden spikes in negative sentiment and mitigating risks before they escalate into crises. -Gain audience insights into customer behavior, preferences, and sentiment to personalize strategies and boost engagement. -Track influencer marketing opportunities by monitoring influencer activity, mentions, and engagement to strengthen brand visibility. -Stay informed on industry trends with continuous monitoring of competitor activity, customer conversations, and market shifts. -Maximize event impact by tracking conversations around product launches, conferences, and events in real time to adapt campaigns on the spot. Save time with automated reporting by distributing tailored insights to stakeholders without manual effort. Keep an eye on your brand's social media activities and market performance across all digital channels with Lucidya’s Social Listening platform. **Average Rating:** 4.7/5.0 **Total Reviews:** 94 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.8/10) - **Social Measurement:** 9.0/10 (Category avg: 8.6/10) - **Social Reporting:** 9.3/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.2/10 (Category avg: 8.8/10) **Seller Details:** - **Seller:** [Lucidya](https://www.g2.com/sellers/lucidya) - **Company Website:** https://www.lucidya.com - **Year Founded:** 2016 - **HQ Location:** Riyadh - **Twitter:** @Lucidya (25,529 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/lucidya/ (314 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 51% Small-Business, 25% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (4 reviews) - Setup Ease (4 reviews) - Intuitive (3 reviews) - Analytics (2 reviews) - Trend Analysis (2 reviews) **Cons:** - Difficult Reporting (3 reviews) - Dashboard Issues (2 reviews) - Comment Management (1 reviews) - Customization Issues (1 reviews) - Data Inaccuracy (1 reviews) ## Parent Category [Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing) ## Related Categories - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) - [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) --- ## Buyer Guide ### What You Should Know About Social Media Monitoring Tools ### What are Social Media Monitoring Tools? Social media monitoring tools are often a company's main platform for consumer engagement and customer insights. How a company interacts with its customers speaks volumes about whether it values what its consumers want and how much it is willing to improve its product offerings and campaign messages to cater to those consumers. Using social media monitoring as a form of social listening can also help give provide a company with valuable customer insights that will help identify trends, track competitors, and understand customer sentiment. Social media monitoring benefits include: Key Benefits of Social Media Monitoring Tools - Monitoring accounts on various social media platforms - Quickly receiving alerts of customer criticism or complaints - Tracking brand competition - Monitoring your social media reputation and presence in real time - Gaining insights on the effectiveness of your social media approach ### Why Use Social Media Monitoring Tools? **Revenue –** Social media monitoring can generate more revenue for your company. Understanding how consumers interact with your social media posts can clue your business in on what to do to grow your audience, which translates to more subscribers and, therefore more revenue for your business. **Customer Loyalty –** Beyond growing your customer base, social media monitoring is also a great tool to manage the customers that you already have. Brand loyalty can be earned from customers if you engage with them on a more personal level, answer any concerns that they might have, and improve your product based on the feedback provided through social media. **Competitor Insights –** Social media monitoring can give your business insight into how your competitors are performing. Consumers that may be responding negatively to your competitor's offerings can be used to promote your own marketing campaigns and how your product offerings outperform the competition. **Brand Presence –** One of the greatest benefits of social media monitoring tools is the ability to produce in-depth reports on brand presence. With social media monitoring, you can produce reports with easy-to-understand datasets. Competitive reporting is key to understanding the effectiveness of social media marketing campaigns and the underlying flaws that may be present. Remedying issues and capitalizing on effective methodologies can do wonders for a brand’s presence across social networks. ### Who Uses Social Media Monitoring Tools? **Marketing –** Social media monitoring tools allow marketers to personalize content to specific users or demographics and identify thought leaders or influencers. Social media monitoring software can help marketing teams respond to social network mentions and facilitate customer engagement. Furthermore, user mentions such as asking for assistance or complimenting a product can be captured and used for future campaigns to demonstrate satisfaction and dedication. Engagement with these users across various social networks may also lead to increased traffic and customer engagement. **Customer Service Teams –** Customer service teams use social media monitoring tools to listen to customer complaints or answer any concerns they might have. They can respond to positive or negative mentions in order to mitigate escalations in customer frustration and keep the customer base happy. **Public Relations Teams –** Outreach and public relations teams monitor social media to identify whether they need to publicly respond to a major customer concern. If your company is being viewed negatively because of a major misstep, then PR can respond with a company-wide message and answer customer concerns in a succinct message. ### Kinds of Social Media Monitoring Tools **Review Aggregator Tools –** These types of social monitoring tools aggregate all of your business’ online reviews in one organized list. This helps your business easily identify negative customer reviews and whether the issue can be quickly mitigated. Responding quickly to negative reviews can be the difference between retaining a customer and losing them to your competitors. **Lead Generation Tools –** These types of social media monitoring tools allow you to pick up on leads via social media interactions. Lead generation tools have features that filter social mentions, whether they be negative, positive, or neutral. Lead generation tools also allow you to see who is talking about your product the most. You can then mark these people as leads and interact with them directly to convert them into customers. More leads via social media mean more revenue for your business. **Social Mention Tools —** Social media monitoring tools specializing in social mentions help you determine how often your brand is being mentioned. These tools can filter what type of social media platforms you would like to monitor, the sentiment of the mentions, social mention demographics, etc. Monitoring social mentions can show who is talking about your product and what they are saying about it. This can directly influence your marketing and outreach teams’ successes. They can use social mentions to tailor their future efforts to correlate with what people want and discover what demographics your company should focus on. ### Social Media Monitoring Tools Features **Cross-Channel Monitoring –** Cross-channel monitoring features allow you to simultaneously track activity from your accounts across various social media channels. This centralizes data collection and tracking and improves the efficiency of social media monitoring. If your company has many social media accounts, utilizing cross-channel monitoring features can help you easily manage them. Listening to users across all networks will paint an accurate picture of how they perceive your social media posts and brand. **Analytics –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) tools typically offer features that help analyze the trends you observe and search efficiently for data. These tools allow you to optimize internet searches to find facts faster. Some products can create reports that visualize data, making it easier to analyze results and measure the effectiveness of your social media strategies. **Social Reporting –** Social reporting allows your company to access custom reports and dashboards to measure social activity and engagement opportunities. It also allows users to export data and graphs into PowerPoint, Excel, and other useful data-reporting programs. This feature provides great visuals for you to present data in meetings. **Sentiment Scoring –** Sentiment scoring determines whether social mentions of your brand are positive, negative, or neutral. This feature helps you monitor whether certain products are performing well and if marketing changes need to be made to keep customers happy. **Influencer Identification –** Influencer identification helps identify who is talking about your brand along with their influence over social communities. This feature can help bolster your company’s reputation by having popular social media bloggers feature your brand on their own social media accounts. **Publishing –** Most social media monitoring software offers a publishing feature that allows users to auto-schedule social media posts. Users can schedule posts for months into the future, which can save your company plenty of time. Publishing features also automatically post blogs from your website onto social media. This is a great way to bolster the views on your blogs and generate more traffic back to your website. ### Trends Related to Social Media Monitoring Tools **Finding Brand Influencers —** Some social media monitoring tools can identify the most important and influential people who are interacting with your brand. New tools feature built-in algorithms that assign scores to people who interact with your brand to quickly identify who has a high influence in the social media world. This can be very helpful in boosting your brand recognition. For example, if your brand fits within the restaurant industry, then you may be able to easily identify top food critics and have them review your restaurant to boost your popularity. **Real-Time Tracking –** A new trend in social media monitoring tools is providing real-time analytics to track live hashtags and media mentions. Tracking in real time helps companies find customer complaints when they occur, which can help put these fires out in an efficient manner. ### Potential Issues with Social Media Monitoring Tools **Inaccurate Sentiment Analysis –** As with all artificial intelligence, it can be very difficult to teach AI to monitor human emotions. As such, having a social media monitoring tool accurately pick up on all negative or positive responses to your brand can be a near-impossible task. When implementing a social media monitoring tool, be aware of potential inaccuracies in customer sentiment analysis, as it may not paint the full picture of how your brand is being viewed. **Over-Listening –** Focusing too much on one negative social mention can prove to be counterproductive. Brands constantly trying to filter out all the negative reviews can spend too much time doing so, which distracts them from more important tasks. Furthermore, a few negative sentiments can influence brands to switch gears on certain products and make poor decisions. When implementing a social media monitoring tool, companies must have a thick skin and understand when it is truly worth listening to the consumers. **Spam –** Social media monitoring tools have difficulty filtering out all the spam when robots or other people post about your brand for their own promotion. Because of this, your social media monitoring tool may pick up on many unwanted social mentions that don’t positively impact your company because they’re not coming from actual users. This can waste a lot of time for companies trying to use actual customer data to influence their marketing. ### Software and Services Related to Social Media Monitoring Tools **Influencer Marketing Software –** [Influencer marketing software](https://www.g2.com/categories/influencer-marketing) helps organizations identify, recruit, and communicate with social influencers. While some social media monitoring software can perform this task, influencer marketing software can be a great tool to complement your social media monitoring by maximizing influencer outreach. **Social Media Analytics –** [Social media analytics software](https://www.g2.com/categories/social-media-analytics) provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. **CRM –** Social media monitoring tools collect data that can be incorporated with [customer relationship management (CRM) software](https://www.g2.com/categories/influencer-marketing). CRM integration will connect data on your overall customer base with data related to your social media interactions. This will help you accurately analyze the effectiveness of your social media strategies. **Social Media Management –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) allows users to schedule posts months in advance. When social media managers have surplus content, they can schedule posts accordingly to ensure they share as much content as possible. This can be a great tool to complement social media monitoring and double down on your brand presence. **Online Reputation Management –** [Online reputation management software](https://www.g2.com/categories/online-reputation-management) allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Similar to social media monitoring, this will help your company keep track of critical social mentions and customer complaints to keep your brand’s reputation in a positive light.