
LinkedIn Sales Insight gives me a summarized view of my prospects’ recent activities. At the lead level, when I open their profiles, I get an effective snapshot of what they’re currently focused on, which helps me fine-tune my outreach messages to them. Review collected by and hosted on G2.com.
It’s still at a very early stage and only researches a prospect’s footprint on LinkedIn. For more holistic research, we also need to explore leads on the company’s website and other social media platforms. Review collected by and hosted on G2.com.