Verified User in Computer Software
EC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"A must have for your Marketing organization"
5/5
What do you like best about LinkedIn Marketing Solutions?

LinkedIn Marketing Solutions is great for reaching the right B2B audience. The targeting is super precise — by job title, company size, industry, and more. We've seen strong results with lead gen forms and sponsored content, especially for high-value offers. It’s not the cheapest platform, but the lead quality makes it worth it. Review collected by and hosted on G2.com.

What do you dislike about LinkedIn Marketing Solutions?

The cost can be high compared to other ad platforms, especially for smaller budgets. Also, the reporting dashboard isn’t as intuitive or customizable as tools like Google Ads. Review collected by and hosted on G2.com.

GG
Gemma G.
Marketing Manager
Mid-Market (51-1000 emp.)
"Expensive but good targeting"
3.5/5
What do you like best about LinkedIn Marketing Solutions?

Some really great ad types and CTV is good Review collected by and hosted on G2.com.

What do you dislike about LinkedIn Marketing Solutions?

general ads are very pricy. Targeting is ocassionally off Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Love LinkedIn targeting fateures"
5/5
What do you like best about LinkedIn Marketing Solutions?

LinkedIn marketing solutions is a great tool for professional marketing solutions - great targeting features Review collected by and hosted on G2.com.

What do you dislike about LinkedIn Marketing Solutions?

Sometimes the updates are hard to learn where changes are Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Ideal for B2B marketing"
5/5
What do you like best about LinkedIn Marketing Solutions?

Great targeting for ads to B2B audiences Review collected by and hosted on G2.com.

What do you dislike about LinkedIn Marketing Solutions?

Can be very expensive compared to other channels Review collected by and hosted on G2.com.

Verified User in Environmental Services
UE
Verified User in Environmental Services
Mid-Market (51-1000 emp.)
"Must have for B2B marketing"
4/5
What do you like best about LinkedIn Marketing Solutions?

For most B2B segments, your audience is completely within LinkedIn, so their marketing solutions are useful as the audience is qualified Review collected by and hosted on G2.com.

What do you dislike about LinkedIn Marketing Solutions?

Very poor level of data, tools, connectors, integrations. Review collected by and hosted on G2.com.

Natalia P.
NP
Natalia P.
Social Media Specialist
Small-Business (50 or fewer emp.)
"It's good and does the job"
4.5/5
What do you like best about LinkedIn Marketing Solutions?

I like the ease of use and the comparison feature. Review collected by and hosted on G2.com.

What do you dislike about LinkedIn Marketing Solutions?

Nothing, does the job for me. Maybe more in-depth social media features and competitor spying tools. Review collected by and hosted on G2.com.

Ashik K.
AK
Ashik K.
Digital Marketing Manager
Small-Business (50 or fewer emp.)
"No proper reporting and help provided on the platform as well as by the support team."
0/5
What do you like best about LinkedIn Marketing Solutions?

Nothing about the new reporting on Linkedin campaign manager and getting proper insights of our campaign performance was a hassle that should have been simple and easy to access. Review collected by and hosted on G2.com.

What do you dislike about LinkedIn Marketing Solutions?

Everything on the campaign reporting, after spending a comparatively higher budget, we did not get any performance data which has made us stop us spending money on this platfrom. Review collected by and hosted on G2.com.

babita p.
BP
babita p.
Senior Marketing Executive
Enterprise (> 1000 emp.)
"LinkedIn posts"
5/5
What do you like best about LinkedIn Marketing Solutions?

Easy to share available post of company on LinkedIn Review collected by and hosted on G2.com.

What do you dislike about LinkedIn Marketing Solutions?

Nothing, everything is perfect and well managed Review collected by and hosted on G2.com.

Akshay U.
AU
Akshay U.
Residential Projects
Small-Business (50 or fewer emp.)
"B2B targeting but too expensive when compared with other platforms."
3.5/5
What do you like best about LinkedIn Marketing Solutions?

It has great feature of specific audience targeting, or domain targeting. During its use at Youthville serviced hostels, we specifically targeted the owners, principals, deans and Vice Chancellor's of various colleges to spread awareness regarding the 5 star hostel facility available in their college areas for reaching out to potential students.

LinkedIn Marketing solutions connected us with the top colleges within Pune and Mumbai region.

Lead generation was very good for our product. Review collected by and hosted on G2.com.

What do you dislike about LinkedIn Marketing Solutions?

The Cost per click or overall costing is way higher when compared with the other popular platforms such as Google Ads, Ads by Facebook. Their campaign and cost per click is lower.

Also, during this campaign on LinkedIn Marketing solutions, our business development team found that the Setup which we used for re Targeting audience of the past and advertising which was more towards luxurious/sophisticated was complex. Review collected by and hosted on G2.com.

Rohit P.
RP
Rohit P.
Mid-Market (51-1000 emp.)
"LinkedIn Marketing is a great platform for B2B adverting"
5/5
What do you like best about LinkedIn Marketing Solutions?

The user base and professinal audience on the linkedIn makes it unique and one of a kind Review collected by and hosted on G2.com.

What do you dislike about LinkedIn Marketing Solutions?

Interface or linkedIn can be changed and features that attract regular use of platform will make it even better Review collected by and hosted on G2.com.