It puts you in contact with business professionals in the only true business social media. Review collected by and hosted on G2.com.

There is a lot of viral type posting and too many political posts that don't have a place in a modern business environment. Review collected by and hosted on G2.com.

The simplicity of the interface is great Review collected by and hosted on G2.com.

It was massively overhyped by LinkedIn themselves. The calibre of candidates coming through just wasn't very good. Review collected by and hosted on G2.com.

Being able to reach like-minded people and businesses, but especially the fact that when interacting with other people there are always faces and people rather than hiding behind a company image and account. Review collected by and hosted on G2.com.

I would really appreciate a share button on business postings, as well as being able to share other peoples posts onto a business account. Sometimes its necessary to have it on a company page. There should be an option for this. Review collected by and hosted on G2.com.

It's a great to to target job titles. LinkedIn Ads, compared to Facebook Ads, can be more precise when targeting job titles. Facebok is based on what you like and it's not precise. Review collected by and hosted on G2.com.

The cost per lead is higher than Facebook or other Digital Marketing channels. Also, the options to configure the ad sets are very very limited. Facebook for example offers many options that makes the campaigns more precise. Review collected by and hosted on G2.com.

Once you understand the system thoroughly you appreciate the clear and granular targeting capabilities LinkedIn offers. Their bidding system also makes it easy to "test ride" different messaging as LinkedIn has solid analytical tools. Review collected by and hosted on G2.com.

Obviously it is favourable that LinkedIn is constantly optimising their platform however the frequent changes are hard to keep up with and the updates are sometimes screwing with our client relationships as they are used to a certain workflow which has to be amended after updates. Review collected by and hosted on G2.com.

You can target content to very specific groups, which is useful when you need to promote highly specialised content Review collected by and hosted on G2.com.

It changes constantly, making it difficult to keep up with where things are and how to do them. There are also some filters that would be useful to have that aren't present yet Review collected by and hosted on G2.com.

LinkedIn allows advertisers to segment their marketing to corporates, reaching members at the right levels for your target market i.e. senior level execs, decision makers etc. Review collected by and hosted on G2.com.

The targeting is less granular than the likes of Facebook marketing i.e. you cannot target based on interests as this is not data captured by LinkedIn. Having said that for the purposes of targeting corporates, there are enough parameters for the solution to be useful. Review collected by and hosted on G2.com.

Best for reaching people based on job title and senority Review collected by and hosted on G2.com.

User interface isn't great, targeting can get a bit limited. Pixel data use isn't as well rounded as other platforms Review collected by and hosted on G2.com.

Linkedin allows you to really focus in on your target market. The ability to have you paid ads only shown to people with a certain job role with a certain number of years experience is such an important factor for our team. Review collected by and hosted on G2.com.

The interface when setting up a Linkedin ad isn't very user friendly and could do with an update. For example, you seem to have to go through many different screens just to access a report. Review collected by and hosted on G2.com.

I think it's useful and provide a lot of job opportunities, firm promotions and various skills training. Review collected by and hosted on G2.com.

Its time consuming and it's easy to get lost, to browse without finding the information you need. Perhaps advance search criteria or less restricted search will be great additions Review collected by and hosted on G2.com.