--- title: LinkedIn Marketing Solutions Reviews meta_title: 'LinkedIn Marketing Solutions Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 269 reviews by the users' company size, role or industry to find out how LinkedIn Marketing Solutions works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 269 scale: '5' date_modified: '2026-08-09' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # LinkedIn Marketing Solutions Reviews **Vendor:** LinkedIn **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.0/5.0 **Total Reviews:** 269 ## About LinkedIn Marketing Solutions LinkedIn Marketing Solutions is a comprehensive suite of advertising tools designed to help businesses effectively reach and engage a professional audience on the world's largest professional network. By leveraging LinkedIn's unique data and targeting capabilities, companies can generate leads, drive website traffic, and build brand awareness among a community of over 1 billion professionals worldwide. Key Features and Functionality: - Sponsored Content: Create media-rich ads that appear directly in the LinkedIn feed, allowing for seamless integration with users' professional content consumption. - Sponsored Messaging: Send personalized messages to your target audience through LinkedIn Messaging, facilitating direct and meaningful engagement. - Dynamic Ads: Utilize LinkedIn profile data to deliver personalized ads at scale, featuring elements like the recipient's company name or job title for increased relevance. - Text Ads: Develop self-service, pay-per-click desktop ads that can be created quickly, offering a cost-effective way to reach your audience. - Advanced Targeting: Reach the right professionals based on industry, seniority, job function, and more, ensuring your message resonates with the intended audience. - Analytics and Reporting: Measure the true impact of your LinkedIn ads with comprehensive analytics, allowing for optimization and improved return on investment. Primary Value and Solutions Provided: LinkedIn Marketing Solutions empowers businesses to connect with a highly qualified and engaged professional audience, making it particularly effective for B2B marketing efforts. By offering precise targeting options and a variety of ad formats, it enables companies to tailor their campaigns to specific objectives, whether it's lead generation, brand awareness, or driving website traffic. The platform's integration with LinkedIn's extensive professional data ensures that marketing efforts are directed toward the most relevant and valuable prospects, enhancing the efficiency and effectiveness of advertising campaigns. ## LinkedIn Marketing Solutions Pros & Cons **What users like:** - Users praise the **first-party data integration** of LinkedIn Marketing Solutions for precise B2B targeting and effective campaigns. (4 reviews) - Users commend the **superior targeting capabilities** of LinkedIn Marketing Solutions for effective B2B advertising campaigns. (3 reviews) - Users find **LinkedIn Marketing Solutions easy to use** , especially for setting up and planning B2B campaigns effectively. (2 reviews) - Users value the **super-detailed targeting options** of LinkedIn Marketing Solutions, enhancing lead generation for precise audiences. (2 reviews) - Users value the **precise targeting** of LinkedIn Marketing Solutions, yielding strong lead generation and high-quality results. (1 reviews) - Users find the **CRM integration** with Dynamic Account Lists invaluable for targeted and effective advertising strategies. (1 reviews) - Customer Support (1 reviews) - Easy Setup (1 reviews) - Outreach Efficiency (1 reviews) - Scheduling (1 reviews) **What users dislike:** - Users find LinkedIn Marketing Solutions to be **expensive** , with high CPC/CPM making budget management challenging. (5 reviews) - Users find the **high subscription cost** challenging, especially for smaller budgets compared to other ad platforms. (2 reviews) - Users find the **limited features** of LinkedIn Marketing Solutions hinder their advertising effectiveness and budget management. (2 reviews) - Users find the reporting dashboard **not intuitive** and less customizable compared to other advertising tools. (2 reviews) - Users find LinkedIn Marketing Solutions' **ad management issues** challenging, noting high costs and occasional targeting inaccuracies. (1 reviews) - Campaign Management (1 reviews) - Users report **very poor data accuracy** in LinkedIn Marketing Solutions, affecting their overall marketing effectiveness. (1 reviews) - Filtering Issues (1 reviews) - Users express frustration with **inadequate tracking** , resulting in a lack of performance data after significant spending. (1 reviews) - Integration Difficulty (1 reviews) ## LinkedIn Marketing Solutions Reviews ### 1. Truly Targeted Marketing. **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan M. | Multimedia and Audio Visual Developer, Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2019 **What do you like best about LinkedIn Marketing Solutions?** The ability to Market to specific companies is, and job titles is a must for my company and LinkedIn gives us those options. **What do you dislike about LinkedIn Marketing Solutions?** The price can be a little high but the return seems to be worth it. **Recommendations to others considering LinkedIn Marketing Solutions:** Great targeted marketing **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Targetting specific job titles and companies when we get work those companies are in the market. ### 2. LinkedIn Marketing Solutions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2019 **What do you like best about LinkedIn Marketing Solutions?** I utilize the advertising aspect of LI Marketing Solutions for my clients. I advertise for B2B tech companies so using this platform is perfect to reach my clients' audience. **What do you dislike about LinkedIn Marketing Solutions?** There are often times some website glitches that effect campaign build outs. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** LI Marketing Solutions serves as a resource to all marketers and advertisers. It also serves as a platform for businesses to bridge the gap between their products and consumers. ### 3. LinkedIn ads. Are too pricey. **Rating:** 4.0/5.0 stars **Reviewed by:** Rita N. | Data Analyst., Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2018 **What do you like best about LinkedIn Marketing Solutions?** I find LinkedIn Marketing solutions easy to use,just like the Linkedin website itself.The good part with this solution is the ease with which I am able to pay for ads. On the LinkedIn platform ,since it accepts all major credit card and debit card types,while also allowing the option to use PayPal. Also,I like the speed at which my ads. Get approved and begin running. **What do you dislike about LinkedIn Marketing Solutions?** I find LinkedIn ads. Unusually expensive and in comparism to Twitter and Facebook business ads. Which I use on a regular basis too,I will say Ads. I promote on LinkedIn have the lowest conversion rate. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** LinkedIn is amongst the ways via which myself and my colleagues at the marketing department ,promote my organizations services and products. ### 4. LinkedIn **Rating:** 4.0/5.0 stars **Reviewed by:** Taylor L. | Medical Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2019 **What do you like best about LinkedIn Marketing Solutions?** I like that it allows business jobs to be posted and be seen by a wide variety of people in order to promote. **What do you dislike about LinkedIn Marketing Solutions?** The only thing that I dislike is sometimes it is difficult for some people to find certain things on there. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** There are many problems that can be solved with LinkedIn. For instance, it promotes the job and allows others to view the profile about a person that applies. ### 5. Great advertising tool, even better data analysis. **Rating:** 4.0/5.0 stars **Reviewed by:** Anil S. | SaaS Commercial & Customer Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2018 **What do you like best about LinkedIn Marketing Solutions?** LinkedIn Marketing Solutions present one of the best advertising platforms for us as a B2B SaaS business.The advert creation process is clear and the demographics and analysis for each running campaign is excellent. We can see amount of views and clicks by industry, company, location, company size and everything else we need. **What do you dislike about LinkedIn Marketing Solutions?** The bid prices are higher than they are with other providers and the character count seems very limited, with even a basic sentence being too much for the strap-line of the advert. **Recommendations to others considering LinkedIn Marketing Solutions:** Make sure you predefine your target market before using the product to ensure access to the very specific areas of LinkedIn users that you need. LinkedIn Marketing also requires you to have an online privacy policy in order to use the lead capture mechanism. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** B2B marketing for a SaaS product, we have achieved direct access to a very specific target market by industry AND company size. ### 6. Helpful in Getting Top-tier Talents **Rating:** 4.0/5.0 stars **Reviewed by:** Jay-ar A. | Senior Executive Recruiter, Management Consulting, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2018 **What do you like best about LinkedIn Marketing Solutions?** LinkedIn is a very good platform for interacting with professionals, techs and different kinds of people and job searches. I've been using LinkedIn at work and subscribed to a premium account (Recruiter Lite). What's really amazing about navigating its website is that you can filter out people and industries based on the kind of talents you are looking for. The response rate is also quite high by sending potential candidates an Inmails. By doing sourcing, we can also get resumes' uploaded by these candidates and gauge their fit for the role. **What do you dislike about LinkedIn Marketing Solutions?** At first, I am quite confused on how it works because the user interface of the website is quite new to me. There are times that website is unresponsive and had to wait 8-10 mins. **Recommendations to others considering LinkedIn Marketing Solutions:** LinkedIn is very good when interacting with people, companies and job searches. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** LinkedIn is helpful in finding talents and posting job searches. ### 7. WORK **Rating:** 5.0/5.0 stars **Reviewed by:** Kenia L. | Asistente administrativo , Automotive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2018 **What do you like best about LinkedIn Marketing Solutions?** The setup of LinkedIn ads is relatively simple, especially text ads. I also appreciate the easy-to-understand dashboard that displays the most important analytics. **What do you dislike about LinkedIn Marketing Solutions?** Setting up the tracking for these ads was a bit complicated, as it is not as simple as implementing pixels on Facebook. As far as I know, there really is no way to verify if the tracking is set up correctly (without the help of pixels). **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** By entering the right audiences on our training website, LinkedIn truly has our perfect audience and the targeting options allow us to leverage this. ### 8. Basic insights into your LinkedIn website visitors **Rating:** 3.0/5.0 stars **Reviewed by:** Jamie M. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2018 **What do you like best about LinkedIn Marketing Solutions?** It's useful to know the demographic information of your website visitors that have been successfully matched to a LinkedIn account. This can help with reporting on your LinkedIn ad campaigns and organic posts, as well as understanding what demographics are interested in your website. **What do you dislike about LinkedIn Marketing Solutions?** It's very basic and of course, only works on successfully matched contacts, so even though you might have 10,000 monthly visitors you might only find 10% or 20% are successfully matched to a LinkedIn account, so it's won't provide you with a definitive answer. **Recommendations to others considering LinkedIn Marketing Solutions:** Don't rely on this being the only answer to your demographic questions. Be sure to look at more comprehensive options out there that might be able to paint a better picture for you. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** It helps us to attempt to bridge the gap between our LinkedIn followers (and potential followers) and our website traffic. It helps to us begin to paint a picture of what content (organic and sponsored) is sending people to our website, and what do those individuals look like. ### 9. Easy Setup But Can Get Costly **Rating:** 4.0/5.0 stars **Reviewed by:** Brittany G. | Social Media Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2018 **What do you like best about LinkedIn Marketing Solutions?** Setting up LinkedIn ads is relatively simple, especially the text ads. I also appreciate the easy to understand dashboard which displays the analytic that are most important. **What do you dislike about LinkedIn Marketing Solutions?** Setting up tracking for these ads was a bit of a pain, not being quite as simple as pixel implementation on Facebook. To my knowledge there's really no way to check if tracking is set up correctly (no pixel helper). **Recommendations to others considering LinkedIn Marketing Solutions:** Keep in mind that LinkedIn ads typically cost significantly more than simular ads on Twitter and Facebook. If you can really benefit from the audience that uses Linked in like we do I would say go for it, but definitely consider if you're looking to target professionals as it's very easy to waste money on this platform. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Pushing the right audiences to our training website, LinkedIn really has our perfect audience and the targeting options allow us to take advantage of this. ### 10. Necessary to Advertise on LinkedIn **Rating:** 3.5/5.0 stars **Reviewed by:** Jessica W. | Reviewer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2018 **What do you like best about LinkedIn Marketing Solutions?** You can easily see campaign results one one screen and easily keep campaigns separate from one another. **What do you dislike about LinkedIn Marketing Solutions?** You cannot delete campaigns if you have ventured too far into creative process. Also, LinkedIn billing can be confusing as it bills when the algorithm sees fit to bill. You cannot see who you are reaching or when you are reaching them. Also, advertising on LinkedIn can be very expensive if you do not know how to operate the software appropriately. **Recommendations to others considering LinkedIn Marketing Solutions:** Make sure you do your research before you commit to this software. It can be very helpful once you iron out the details, but there are problematic issues along the route. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Our company has opened up the doors of advertising on LinkedIn with this software. We are now available to reach many other audiences on LinkedIn we were not capable of accessing beforehand. ### 11. The facebook of business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2018 **What do you like best about LinkedIn Marketing Solutions?** There are so many way to connect with people through LinkedIn. Be it same company, mutual contact, or common interests or area of work. **What do you dislike about LinkedIn Marketing Solutions?** The limited access to certain peoples information based on your circle/connection level with them. **Recommendations to others considering LinkedIn Marketing Solutions:** Its super easy to use if you've used facebook before, its just a business version essentially. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Its very useful because I can find people in my marked and push my product to them, so a warm call instead of an entirely cold call. ### 12. Great to keep in touch with professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2018 **What do you like best about LinkedIn Marketing Solutions?** Linkedin is an excelent way to connect us with the labor world. It's great to know new oportunities for new jobs, or post your resume, or find informations about new candidates, or what happend in enterprises and learn about them. It very friendly and many people use it. **What do you dislike about LinkedIn Marketing Solutions?** Sometimes I loss myself because you have a lot of information but really it's very easy to get what you need. **Recommendations to others considering LinkedIn Marketing Solutions:** I recommend a lot this software. For my collegues in Human Resources it is a great help, especially who works like recruiters **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** To get many resumes when we need to find candidates because a customer hired us in order to occupate any vacancy. The benefits are to get a lot of resume. You can publish details about the position that you need to fill out. ### 13. Great tool for B2B lead gen **Rating:** 5.0/5.0 stars **Reviewed by:** PJ S. | Associate Director of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2017 **What do you like best about LinkedIn Marketing Solutions?** The breadth of targeting that LinkedIn's self-serve ad portal offers is the best I've seen. With options ranging from job title, to seniority, company size and industry, and user skills, it's been really helpful to us in targeting user personas with sponsored content. **What do you dislike about LinkedIn Marketing Solutions?** I wish their targeting allowed for advanced logic (i.e. "A and (B or C)", rather than just "A and B and C"). This would allow us to expand our audience targeting and reach more prospects. The retargeting is also bit difficult to set up. It seems like the match rate is lower than AdWords, but it's improved a lot. **Recommendations to others considering LinkedIn Marketing Solutions:** I would strongly recommend using LinkedIn's marketing tools to anyone looking to generate qualified leads at a B2B organization. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** We use LinkedIn for lead generation purposes. It's a great source of net new leads for us. ### 14. Link In **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2018 **What do you like best about LinkedIn Marketing Solutions?** LinkIn is like an online resume wherein anyone which is part of your connection can contact your which is a job offer. **What do you dislike about LinkedIn Marketing Solutions?** That you still need to pay for premuim subscription. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** I realized that id you are looking for a job no need to walk in you can simply click the LinkIn app and search for job which suits your work experience. ### 15. Looking for a job? Looking for employee? **Rating:** 3.5/5.0 stars **Reviewed by:** Rommel L. | Junior Software Developer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2018 **What do you like best about LinkedIn Marketing Solutions?** I liked it best about how they could detect the people who really are near you so accurate **What do you dislike about LinkedIn Marketing Solutions?** the interface some kinda complicated which may result to leaving of the new users. **Recommendations to others considering LinkedIn Marketing Solutions:** Yeah with LinkedIn Website Demographics, you will only invoke your site to LinkedIn Website Demographics to reach the most ideal prospect of the job you needed. In short this is a way on making you track whatever you choose to track, it's a javascript, nothing to worry about it's just like importing a library, hello techies! With LinkedIn Website Demographics you can gain more information like job titles, company names, and etc from the people using linkedIn. You can also keep track of their performances as well. This is an advantage for business people because this helps them practice their skills in marketing, gaining more information will then improve their marketing strategies. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Well it helped our company look for new employees. It made our company choose for the most fit of the position. LinkedIn offers a business and employment social network which then made companies and workers meet. We are not the only people gain help from this system, this system is made to look for work and to look for workers. ### 16. It is a very useful extension of the app because it help me so much more to filter to people and inf **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea M. | Gerente de compra, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2018 **What do you like best about LinkedIn Marketing Solutions?** what I like best about this app it is very practical and help me in save time in my work to find colleagues because they filter people and content with the correct potential for what I need **What do you dislike about LinkedIn Marketing Solutions?** I really don't have any complaint about this app. I use linkedin since a 6 years or so and this extension it help me more to filter and expand the views of my page **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** the benefit that linkedin demographic provides me was know more deep what kind of content find other people and spread my page to the sector what I need so my company gets more visually ### 17. Super Easy! **Rating:** 4.0/5.0 stars **Reviewed by:** Tom S. | Real Estate Agent, Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2018 **What do you like best about LinkedIn Marketing Solutions?** It is super easy to set up ads and run them without hesitation. The text ads are super easy to set up and the dashboard is super easy to understand! **What do you dislike about LinkedIn Marketing Solutions?** Marketing ads can get super costly so users so prepare! Especially, when you have to deal with the tracking of such ads and setting up; it can be a bit of a hassle! **Recommendations to others considering LinkedIn Marketing Solutions:** Do it! its well worth the investment if you have the time and patience! **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** These ads typically are costing me more than facebook ads but I am able to capture an audience on a higher level via professional networking! ### 18. LinkedIn for Whisper Creek Log Homes **Rating:** 3.5/5.0 stars **Reviewed by:** Delbert A. | Owner, Adair Springs Cabin, Primary/Secondary Education, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2018 **What do you like best about LinkedIn Marketing Solutions?** I have 1,572 connections on LinkedIn. It one way to get my face and name out there as an authorized dealer for Whisper Creek Log Homes. I post links to our home page, youtube, facebook, and other websites where potential customers can get more information. **What do you dislike about LinkedIn Marketing Solutions?** In order to get a premium membership it requires payment. **Recommendations to others considering LinkedIn Marketing Solutions:** LinkedIn is known to the business community as facebook is to the social realm. Anyone wanting to promote their self or business should join LinkedIn. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** I am able to find out what my potential customers want and then work towards what is in their budget. ### 19. Easy to use and make changes **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Law Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2018 **What do you like best about LinkedIn Marketing Solutions?** This product is easy to use and easy to explain when I'm running ads for individual attorneys or practice groups. **What do you dislike about LinkedIn Marketing Solutions?** Sometimes it can be difficult to get to my ads. I wish I could automatically and easily see what ads others with access to our linkedin page are running since they don't always think to run them but marketing. Instead they have to share the ad with me which is often forgotten. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Easy and quick ads tailored to more specific audiences than twitter and facebook. ### 20. Professional Networking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2018 **What do you like best about LinkedIn Marketing Solutions?** LinkedIn is a professional networking site where in you get to connect with people who have extreme talents. I can build my connections which is very ideal to our recruiting business. **What do you dislike about LinkedIn Marketing Solutions?** LinkedIn is very limited when in comes on how you can reach out to people. You have to upgrade to a paid account so you can easily reach out to folks, but I do understand that this is their business. **Recommendations to others considering LinkedIn Marketing Solutions:** Establish more channels in network communications. In mail is one of their best tool, but it's expensive. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Our business is recruiting, and we find talents via LinkedIn. It's a great sourcing tool especially that it shows the background of the people. i has solves most of our networking efforts and has established good connections. ### 21. linkedin **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2016 **What do you like best about LinkedIn Marketing Solutions?** controlled, good audience, easy to use, **What do you dislike about LinkedIn Marketing Solutions?** weird to set up, dont have good options, blends easily into page **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** marketing reach ### 22. Great Professional Ad Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2018 **What do you like best about LinkedIn Marketing Solutions?** The audience in which you can target is very specific. You can target specific job titles, industries, people currently or previously in a specific role, etc. This is the definitely one of the platforms to reach professionals. **What do you dislike about LinkedIn Marketing Solutions?** I don't like that you can't schedule promoted posts ahead of time. Content can be scheduled ahead of time through platforms like Hootsuite; however, since you can't schedule posts on LinkedIn itself, you cannot promote posts ahead of time. **Recommendations to others considering LinkedIn Marketing Solutions:** Start by promoting a post on your page and play with the targeting to see what it can do. Then, come up with a strategy to reach the goals of your business; hiring employees, promoting your product, etc. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Using LinkedIn Advertising to hire new talent. Like I previously mentioned, it is a great platform to reach specific individuals with certain job titles or in specific industries. ### 23. Simple and Free **Rating:** 3.5/5.0 stars **Reviewed by:** Danny B. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2018 **What do you like best about LinkedIn Marketing Solutions?** I love that Linkedin offers this free tool to help companies better understand their target audience. **What do you dislike about LinkedIn Marketing Solutions?** Its a great tool but it's restricted to LinkedIn users. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Its great to be able to see who's visiting my companies website through this social media platform. ### 24. Excellent tool for B2B demand generation **Rating:** 4.5/5.0 stars **Reviewed by:** Lisa M. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2018 **What do you like best about LinkedIn Marketing Solutions?** This is a great platform for generating leads for our website. We are able to reach a highly targeted audience for each product we need to promote and always see very strong conversion rates and lower cost per leads than other advertising channels. **What do you dislike about LinkedIn Marketing Solutions?** The CPCs have been rising consistently for the past couple years due to the growing popularity of their marketing tools and premium inventory. It has become a tool that requires a larger investment than it did in the past. **Recommendations to others considering LinkedIn Marketing Solutions:** Definitely consider this if you need a platform to reach your exact B2B audience. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** We are able to effectively reach our exact target audience which enables us to pass on more qualified leads to our sales team. ### 25. Powerful targeting and effective, though pricey marketing channel **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2017 **What do you like best about LinkedIn Marketing Solutions?** Let's face it, LinkedIn has the widest and deepest repository of business users on the planet. Their audience targeting capabilities are really cool and useful. **What do you dislike about LinkedIn Marketing Solutions?** As a digital marketing agency, it's difficult to create and share ads and concepts with my clients. I've also hit buggy behavior in their sponsored content creator. And their cost per click rates are huge. It's an important channel, but I need to balance spend with other, lower cost channels. **Recommendations to others considering LinkedIn Marketing Solutions:** Balance with advertising platforms like Facebook and Google. Use it specifically to target industries and titles that are nearly impossible to do otherwise. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Lead generation, and to a lesser extent, awareness. I have driven quantifiable, measurable leads for clients in multiple industries - everything from manufacturing to software. ### 26. LinkedIn for content marketing **Rating:** 3.0/5.0 stars **Reviewed by:** Lee V. | Senior Digital Strategist, Design, Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2018 **What do you like best about LinkedIn Marketing Solutions?** The audience you get access to. I also love the targeting. **What do you dislike about LinkedIn Marketing Solutions?** Customer service won't help you unless you spend TONS of money. Email replies are slow. They try to upsell when you do talk to them. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Getting our content in front of the right people. Much higher level than using ad words or facebook. ### 27. Great Program **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2018 **What do you like best about LinkedIn Marketing Solutions?** I definitely feel like people on LinkedIn are a bit more thorough in setting up their profile, this allows for an easier way to target the audience you're trying to reach, making the ROI more profitable. We also like that it is very user friendly. It was easy to set up and I can easily train others on the program. **What do you dislike about LinkedIn Marketing Solutions?** The thing I dislike is that LinkedIn isn't as "fun" so it's a bit tasking to figure out what works through the demographic system **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** The problem we solved was how to find appropriate partners and potential business opportunities ### 28. Tons of Potential Here **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin D. | Social Media Specialist, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2017 **What do you like best about LinkedIn Marketing Solutions?** Targeting options that include B2B relevant profile characteristics, website audiences, and custom lists. **What do you dislike about LinkedIn Marketing Solutions?** Relatively expensive cost per conversion. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Generating leads for a SaaS company and generating brand awareness. Using LinkedIn Marketing Solutions has improved our lead flow and also generated some nice post engagement for additional brand awareness. ### 29. LinkedIn Marketing self-serve **Rating:** 4.0/5.0 stars **Reviewed by:** Gal B. | Co-Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2017 **What do you like best about LinkedIn Marketing Solutions?** The new self-serve option for InMail campaign is a great tool. It is well targeted and has good conversion. Also audience creation for campaigns is unique. After getting used to the process it's easy to use. Saved audiences helps save time. **What do you dislike about LinkedIn Marketing Solutions?** It could be easier to add other senders / users , currently they need guidance to figure out where they approve themselves. Pricing is high versus other advertising options.You need a minimal 1,000 potential audience to start a campaign. As agency managing multiple accounts and billing isn't friendly. Also no option do delete accounts. **Recommendations to others considering LinkedIn Marketing Solutions:** The self-serve is very useful for targeted campaigns. might take a bit to get used to the process, first campaigns take time, but overall its a great target marketing tool, especially for B2B. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** For targeted campaigns its the best tool. Audience definition and messaging options are unique to LinkedIn. It can help building new outreach and prospect list. ### 30. LinkedIn Marketing Solutions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2018 **What do you like best about LinkedIn Marketing Solutions?** Easier to generate leads and build brand awareness. **What do you dislike about LinkedIn Marketing Solutions?** Managing the campaigns and measuring them. **Recommendations to others considering LinkedIn Marketing Solutions:** Dive in and study it **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Easier to get more leads ### 31. Very good product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2018 **What do you like best about LinkedIn Marketing Solutions?** It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information. **What do you dislike about LinkedIn Marketing Solutions?** Support, as is typical with tech companies it is difficult to get someone in a timely manner **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Finding people at work ### 32. Very helpful to detemine traits **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2018 **What do you like best about LinkedIn Marketing Solutions?** It can really allow you to visualize who is coming to your website. This can greatly improve your website's ease of use and ability to reach a larger and more specific demographic. **What do you dislike about LinkedIn Marketing Solutions?** I cannot recall anything that I dislike about this software. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** I have realized who we should advertise our services to and what each visitor is capable of. ### 33. Great for looking for talent **Rating:** 4.0/5.0 stars **Reviewed by:** Amanda L. | Textile Designer, Sporting Goods, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2018 **What do you like best about LinkedIn Marketing Solutions?** It's a nice service that allows you to search or be searched **What do you dislike about LinkedIn Marketing Solutions?** It pretty much works how I'd like it to. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Have realized that it's helpful to know what types of people are employed by what companies, for use in diversity and planning in our own company. ### 34. Lead Accelerator User Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2018 **What do you like best about LinkedIn Marketing Solutions?** LinkedIn has a robust network built perfectly for b2b marketing and lead generation. **What do you dislike about LinkedIn Marketing Solutions?** Delivering targeted ads and collecting leads is much more expensive than other methods. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** We are able to hone in on our ideal customer using their targeting tools. ### 35. LinkedIn Marketing Solutions **Rating:** 3.0/5.0 stars **Reviewed by:** Petra G. | Social Media, Publishing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2018 **What do you like best about LinkedIn Marketing Solutions?** I like the integration of my LInkedIn and connections online. **What do you dislike about LinkedIn Marketing Solutions?** I wish the LinkedIn Marketing Solutions enabled easier cross-posting. **Recommendations to others considering LinkedIn Marketing Solutions:** Really consider this when launching into this service. It's not right for everyone. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** It helps me manage my Connections and stay current with developments as they occur. ### 36. Excellent Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2018 **What do you like best about LinkedIn Marketing Solutions?** Layout and ease of use. Good ability for users to customize account (e.g. privacy settings). **What do you dislike about LinkedIn Marketing Solutions?** High cost of premium service. Also, LinkedIn needs a reachable customer service team. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Networking, connecting with school alumni ### 37. A good way to get your content in front of business professionals **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2017 **What do you like best about LinkedIn Marketing Solutions?** I like that you can easily create a target audience and save that audience for later use. **What do you dislike about LinkedIn Marketing Solutions?** These ads typically cost our company more than other digital advertising platforms we use. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** We are able to get our content in front of people with a specific position in their company. ### 38. in with linkedin **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2018 **What do you like best about LinkedIn Marketing Solutions?** effective, can reach a lot of people and saves time **What do you dislike about LinkedIn Marketing Solutions?** while a nice tool, its certainly very expensive **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** getting a hold of specific titles ### 39. Use to promote our brand on LinkedIn **Rating:** 4.5/5.0 stars **Reviewed by:** David K. | Chief Marketing Officer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2018 **What do you like best about LinkedIn Marketing Solutions?** We use to promote our upcoming webinars, events and new posts. **What do you dislike about LinkedIn Marketing Solutions?** The targeting set up is tedious to set up at first **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Use when we have something new we want to promote ### 40. Useful tool **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2018 **What do you like best about LinkedIn Marketing Solutions?** includes an auto-fill form to help increase conversions, along with an analytics component **What do you dislike about LinkedIn Marketing Solutions?** The product has been discontinued but it was ok **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** It doesn't work anymore ### 41. Excellent prod **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2018 **What do you like best about LinkedIn Marketing Solutions?** Very user friendly and extremely easy to use. **What do you dislike about LinkedIn Marketing Solutions?** I didn’t find much to not like about it. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Getting lots of leads and exposure. ### 42. LinkedIn for Professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2018 **What do you like best about LinkedIn Marketing Solutions?** Linked in a professional looking way to network! **What do you dislike about LinkedIn Marketing Solutions?** People try to get too personal and use it for things that should be on FaceBook not LinkedIn. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Recruiting ### 43. Fantastic tool for lead generation in B2B **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2018 **What do you like best about LinkedIn Marketing Solutions?** I love how versatile and user-friendly it is. **What do you dislike about LinkedIn Marketing Solutions?** The price. It is a tad on the high-end, but worth it. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Generating leads. ### 44. Used a bit **Rating:** 3.0/5.0 stars **Reviewed by:** Allison D. | Senior Ad Tech Consultant, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2018 **What do you like best about LinkedIn Marketing Solutions?** I like that I have access to business owners pages. I can also reach out to them. **What do you dislike about LinkedIn Marketing Solutions?** I didn't find it was as engaging as I wanted it to be. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Connecting with local references. ### 45. ads for brand awareness **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2018 **What do you like best about LinkedIn Marketing Solutions?** how everyone is on linkedin, everyone that we want to sell to **What do you dislike about LinkedIn Marketing Solutions?** pricing, and how the software is not stable at all **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** brand awareness ### 46. Great profile view and website navigation **Rating:** 5.0/5.0 stars **Reviewed by:** Dheepak R. | Product Manager - Aftermarket Business, Automotive, Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2018 **What do you like best about LinkedIn Marketing Solutions?** Profile view with brief contents. Easy to navigate. **What do you dislike about LinkedIn Marketing Solutions?** Long pages that require scrolling makes it time consuming. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Ease of view ### 47. LinkedIn Marketing Solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2018 **What do you like best about LinkedIn Marketing Solutions?** Market only to who you want and reach your ideal audience on the world’s largest professional network. **What do you dislike about LinkedIn Marketing Solutions?** Not dislike but Waiting for the day when 100% of the professional are on LinkedIn. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Recruitment and Staffing ### 48. Needs a lot of improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2018 **What do you like best about LinkedIn Marketing Solutions?** The audience is unmatched, but the active user base seems much smaller **What do you dislike about LinkedIn Marketing Solutions?** pricing of advertising and performance of campaigns **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** Some good leads and the ability to find contacts ### 49. very impressive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2018 **What do you like best about LinkedIn Marketing Solutions?** accurate and professional, stable, reliable. **What do you dislike about LinkedIn Marketing Solutions?** there was nothing that i could say I dislike. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** visualize metrics for linkedin campaings ### 50. A Good Addition to Linkedin **Rating:** 3.5/5.0 stars **Reviewed by:** Eric L. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2017 **What do you like best about LinkedIn Marketing Solutions?** I really like the fact that there is a very each ROI to present to management. Cost of product versus the number of additional inbound leads generated by the service. I like the fact that linkedin does a good job to reach out to you and coordinate with you regarding it. **What do you dislike about LinkedIn Marketing Solutions?** I think that there could be a little bit of a lower cost. It is definitely more expensive than a lot of the other features and programs out there. I think that there are some features like reporting and metrics that they could add that would really make the platform more robust. **Recommendations to others considering LinkedIn Marketing Solutions:** I think if it makes sense for you, you will not very quickly, so definitely try it out, but it does not work for every company out there. **What problems is LinkedIn Marketing Solutions solving and how is that benefiting you?** We are trying to solve the generation of more inbound leads. There are people who prefer to be reached on linkedin, and are getting way too many emails in their inbox. Linkedin allows some better filters and the ability to segment who they want to and do not want to talk to. ## LinkedIn Marketing Solutions Discussions - [How are you using LinkedIn Marketing Solutions for Android-focused marketing?](https://www.g2.com/discussions/how-are-you-using-linkedin-marketing-solutions-for-android-focused-marketing) - 1 comment, 1 upvote - [What other ways are there to track the success of a campaign if not down to the individual?](https://www.g2.com/discussions/what-other-ways-are-there-to-track-the-success-of-a-campaign-if-not-down-to-the-individual) - 2 comments, 1 upvote - [How can I market on LinkedIn for free?](https://www.g2.com/discussions/how-can-i-market-on-linkedin-for-free) - 1 comment - [What are marketing solutions?](https://www.g2.com/discussions/what-are-marketing-solutions) - 1 comment - [How can LinkedIn be used for marketing?](https://www.g2.com/discussions/how-can-linkedin-be-used-for-marketing) - 1 comment - [View LinkedIn Marketing Solutions pricing details and edition comparison](https://www.g2.com/products/linkedin-marketing-solutions/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+09%3A21%3A56+-0500&secure%5Bsession_id%5D=075caabf-5bf6-4818-850b-3297882e3e5a&secure%5Btoken%5D=81bfac2d8af29493f1897b10e5d6a3921000d71ae53058bc245e82565594ac21&format=llm_user) ## LinkedIn Marketing Solutions Integrations - [Convertr](https://www.g2.com/products/convertr/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) ## LinkedIn Marketing Solutions Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Platform Interoperability** - Close Ecosystem API **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Additional Functionality** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Bulk Editing - Batch Uploading - Fraud Protection - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Platform** - API / Integrations - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top LinkedIn Marketing Solutions Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews)