# Best E-Commerce Platforms with Omnichannel Capabilities

## How Many E-Commerce Platforms Products Does G2 Track?

**Total Products under this Category:** 567

### Category Stats (Aug 2026)

- **Average Rating:** 4.4/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Corevist (+3.0%) - Among all products in this category, Corevist recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank E-Commerce Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 24,000+ Authentic Reviews
- 567+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for E-Commerce Platforms
 ![G2 Grid® for E-Commerce Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/e-commerce-platforms/grids.png?focus%5B%5D=705&focus%5B%5D=18479&focus%5B%5D=320&focus%5B%5D=605&focus%5B%5D=1331985&focus%5B%5D=4443&focus%5B%5D=27886&focus%5B%5D=706)

Highlighted products: Shopify, Shopify Plus, Salesforce B2C Commerce, Salesforce B2B Commerce, Wix Studio, WooCommerce, Adobe Commerce (formerly Magento Commerce), and BigCommerce.

Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-platforms/grids.json?focus%5B%5D=shopify&focus%5B%5D=shopify-plus&focus%5B%5D=salesforce-b2c-commerce&focus%5B%5D=salesforce-b2b-commerce&focus%5B%5D=wix-studio&focus%5B%5D=woocommerce&focus%5B%5D=adobe-commerce-formerly-magento-commerce&focus%5B%5D=bigcommerce)

**Sponsored**

### ChannelEngine

ChannelEngine connects brands and retailers to 1300+ marketplaces worldwide, offering a single platform to manage your product data, inventory, orders, and pricing across all online channels. With smart automation and seamless integration, we enable you to sell more, grow faster, and stay in control. Our scalable and reliable platform keeps your operations running smoothly, ensuring long-term success as your business grows. Headquartered in Leiden, Netherlands, with global offices in New York, Berlin, Paris and Dubai, we guide leading brands like Unilever, Sanofi, Philips, and Sonos on their marketplace expansion.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=34&secure%5Bchosen_at%5D=2026-08-02T04%3A22%3A05Z&secure%5Bdisplayable_resource_id%5D=34&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=34&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=94863&secure%5Bresource_id%5D=34&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-platforms%2Ff%2Fomnichannel%3Fopen_modal_url%3D%252Fproducts%252Flightspeed-lightspeed-ecom%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fe-commerce-platforms%25252Ff%25252Fomnichannel%2526source%253Dcategory&secure%5Btoken%5D=64fde50f7ab738337067b554af1df60fe0716251e86260fc3c8345e995525b3d&secure%5Burl%5D=https%3A%2F%2Fwww.channelengine.com%2Flp%2Fproduct-listing-software-na%3Futm_source%3Dg2%26utm_medium%3Dppc%26utm_campaign%3Decommerce&secure%5Burl_type%5D=custom_url)

### [Sellfy](https://www.g2.com/pt/products/sellfy/reviews)

Sellfy é uma plataforma de e-commerce para criadores venderem produtos digitais, produtos físicos, assinaturas e mercadorias sob demanda - tudo a partir de uma única loja virtual.

**Average Rating:** 4.0/5.0

**Total Reviews:** 55

#### How Do G2 Users Rate Sellfy?

- **the product tem sido um bom parceiro comercial?:** 8.6/10 (Category avg: 8.9/10)
- **Extensibilidade:** 8.1/10 (Category avg: 8.4/10)
- **Personalização:** 9.0/10 (Category avg: 8.4/10)
- **Orquestração de dados:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Sellfy?

- **Vendedor:** [Sellfy](https://www.g2.com/pt/sellers/sellfy)
- **Ano de Fundação:** 2011
- **Localização da Sede:** Riga, Riga
- **Twitter:** @Sellfy  
119,100 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e50f86b682840a5e235be570cd2d579b92c97e8e98a534f884237d936116919d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2796351%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e Publicidade
- **Company Size:** 69% Small, 29% Medium

#### What Do G2 Reviewers Say About Sellfy?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários apreciam a **facilidade de uso** do Sellfy, considerando-o amigável para iniciantes e projetado para vendas digitais sem complicações.
- Os usuários admiram o **excelente suporte ao cliente** da Sellfy, melhorando sua experiência geral de venda com assistência rápida.
- Os usuários apreciam o **painel personalizável** do Sellfy, melhorando sua experiência com análises e recursos fáceis de usar.
- Os usuários adoram a **fácil integração** do Sellfy, tornando a venda de produtos digitais uma experiência tranquila e amigável para iniciantes.
- Os usuários acham a **configuração fácil** do Sellfy ideal para rapidamente fazer o upload de produtos e começar sua jornada de vendas digitais.

##### Cons

- Os usuários sentem que os **problemas de integração** com o Sellfy limitam a funcionalidade, afetando o desempenho geral da loja e a personalização.
- Os usuários sentem que as **opções limitadas de personalização** do Sellfy restringem sua capacidade de personalizar efetivamente os designs das vitrines.
- Os usuários acham os **recursos limitados** do Sellfy restritivos, especialmente em personalização e integrações para necessidades avançadas.

#### What Are Recent G2 Reviews of Sellfy?

**["Configuração sem esforço e vendas digitais perfeitas com Sellfy"](https://www.g2.com/pt/survey_responses/sellfy-review-12065091)**

**Rating:** 4.0/5.0 stars

_— Rahul C._

[Read full review](https://www.g2.com/pt/survey_responses/sellfy-review-12065091)

**["Configuração sem esforço, perfeita para criadores."](https://www.g2.com/pt/survey_responses/sellfy-review-12448648)**

**Rating:** 4.5/5.0 stars

_— Usuário Verificado em Tecnologia da Informação e Serviços_

[Read full review](https://www.g2.com/pt/survey_responses/sellfy-review-12448648)

#### What Are G2 Users Discussing About Sellfy?

- [Para que serve o Sellfy?](https://www.g2.com/pt/discussions/what-is-sellfy-used-for) - 2 comments, 1 upvote
- [How do I buy from Sellfy?](https://www.g2.com/pt/discussions/how-do-i-buy-from-sellfy)
- [Quanto custa o Sellfy?](https://www.g2.com/pt/discussions/how-much-does-sellfy-cost) - 2 comments, 1 upvote
- [Is Sellfy com legit?](https://www.g2.com/pt/discussions/is-sellfy-com-legit)
- [What is Sellfy?](https://www.g2.com/pt/discussions/what-is-sellfy)

### [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews)

Weebly is now a part of the Square product suite. This means never missing a sale and letting your customers pay how they want to. Whether it's at a pop-up shop or your own online store, Square takes care of your payments for you, so you can focus on your business.

**Average Rating:** 4.2/5.0

**Total Reviews:** 475

#### How Do G2 Users Rate Square Online (formerly Weebly)?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)
- **Extensibility:** 7.4/10 (Category avg: 8.4/10)
- **Customization:** 7.1/10 (Category avg: 8.4/10)
- **Data Orchestration:** 6.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Square Online (formerly Weebly)?

- **Seller:** [Block](https://www.g2.com/sellers/block)
- **Year Founded:** 2009
- **HQ Location:** Oakland, California
- **Twitter:** @Square  
309,691 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=67fa09d2bfd0039f9828d0eedaf49e82356d125d1de4bbee4b1407d50a7b4795&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjoinblock%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,254 employees on LinkedIn®
- **Ownership:** NYSE:SQ

#### Who Uses This Product?

- **Who Uses This:** Owner, President
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 75% Small, 16% Medium

#### What Do G2 Reviewers Say About Square Online (formerly Weebly)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** in Square Online, finding its navigation and integration exceptionally user-friendly.
- Users value the **seamless integration** of Square Online for efficient payment processing and quick website design.
- Users value the **seamless integrations** of Square Online, enhancing their payment processing and website design experience.
- Users value the **responsive customer support** of Square Online, enhancing their overall experience and satisfaction.
- Users value the **customization options** of Square Online, allowing for personalized and unique website creation effortlessly.

##### Cons

- Users note the **limited customization** options of Square Online, which hampers effective search engine optimization efforts.
- Users find the **missing features** in Square Online limiting, particularly for customization and SEO optimization.
- Users face **competition issues** due to limited customization and basic SEO tools affecting search engine optimization.
- Users find the **confusing separation of customer support** between Weebly and Square Online frustrating and unhelpful.
- Users find the **support confusion** frustrating, as Square Online and Weebly have separate customer service systems despite the acquisition.

#### What Are Recent G2 Reviews of Square Online (formerly Weebly)?

**["Easy-to-Use Interface with Clear, Insightful Charts"](https://www.g2.com/survey_responses/square-online-formerly-weebly-review-12708999)**

**Rating:** 4.0/5.0 stars

_— B Ryan G._

[Read full review](https://www.g2.com/survey_responses/square-online-formerly-weebly-review-12708999)

**["Simple, yet expansive options for free website building"](https://www.g2.com/survey_responses/square-online-formerly-weebly-review-12676558)**

**Rating:** 4.5/5.0 stars

_— Verified User in Entertainment_

[Read full review](https://www.g2.com/survey_responses/square-online-formerly-weebly-review-12676558)

### [Drupal Commerce](https://www.g2.com/pt/products/drupal-commerce/reviews)

O Drupal Commerce é uma estrutura de eCommerce de código aberto integrada perfeitamente com o sistema de gerenciamento de conteúdo Drupal. Projetado para ser altamente adaptável, ele permite que as empresas criem lojas online personalizadas que evoluem junto com seu crescimento e requisitos em mudança. Ao aproveitar a robusta arquitetura do Drupal, o Drupal Commerce oferece uma solução flexível e escalável para comerciantes que buscam estabelecer uma presença online dinâmica. Principais Características e Funcionalidades: - Adaptabilidade: O Drupal Commerce é construído para se adaptar ao seu negócio à medida que ele cresce ou explora novos modelos de vendas. Seus módulos e interfaces configuráveis permitem ajustes fáceis na lógica de negócios e no layout do site. - Escalabilidade: A plataforma escala junto com o seu negócio, suportando sites de alto tráfego e lidando com dezenas de milhares de transações diárias. - Integração com o Drupal CMS: Incorporando os recursos mais recentes do Drupal CMS, o Drupal Commerce permite a expansão da funcionalidade do site com milhares de módulos Drupal contribuídos. - Desenvolvimento Orientado pela Comunidade: Desenvolvido através de um esforço comunitário global, o Drupal Commerce se beneficia de contribuições contínuas e inovações de desenvolvedores em todo o mundo. - Capacidades de Comércio Headless: A plataforma suporta comércio headless, permitindo o uso de bibliotecas front-end de escolha para criar aplicativos personalizados via JSON:API ou recursos REST personalizados. - Inovação Contínua: O Drupal Commerce se mantém atual e competitivo ao abraçar a inovação contínua, com cada nova versão introduzindo melhorias arquitetônicas e de interface do usuário. - Liberdade de Design: Controle completo sobre a aparência da loja é alcançável através da camada de temas do Drupal, permitindo a personalização de CSS e HTML para atender a requisitos de design específicos. - Flexibilidade: A plataforma não faz suposições codificadas sobre necessidades de exibição de produtos ou modelos de negócios, permitindo personalização usando as interfaces principais do Drupal. - Recursos Abrangentes: Sistemas principais oferecem um sistema completo de administração de produtos, carrinho de compras e formulário de checkout, com suporte para operações multilíngues e multicurrency. - Suporte Global: Desenvolvido para suportar necessidades internacionais de moeda, impostos e idioma, o Drupal Commerce facilita preços alternativos por moeda e exibições de preços de produtos com IVA incluído. - Capacidades de Integração: A plataforma oferece uma gama de integrações de terceiros para gateways de pagamento, serviços de cumprimento, aplicativos de contabilidade, redes sociais e mais. - Pronto para Móvel: O Drupal Commerce é projetado para sites de eCommerce responsivos, garantindo desempenho ideal em dispositivos móveis. - Código Aberto: Licenciado sob a GPL, o Drupal Commerce é verdadeiramente de código aberto, permitindo ampla personalização e colaboração comunitária. Valor Principal e Soluções Oferecidas: O Drupal Commerce capacita empresas a construir e gerenciar sites de eCommerce personalizados que podem escalar e se adaptar às suas necessidades em evolução. Ao integrar-se perfeitamente com o Drupal CMS, ele oferece uma plataforma unificada para conteúdo e comércio, melhorando a experiência do usuário e a eficiência operacional. Sua flexibilidade e conjunto extenso de recursos atendem aos diversos requisitos dos comerciantes online, desde o gerenciamento de produtos e processos de checkout até considerações de comércio global. A natureza de código aberto garante custo-efetividade e promove uma comunidade colaborativa, impulsionando a melhoria contínua e a inovação.

**Average Rating:** 4.1/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Drupal Commerce?

- **the product tem sido um bom parceiro comercial?:** 8.8/10 (Category avg: 8.9/10)
- **Extensibilidade:** 8.0/10 (Category avg: 8.4/10)
- **Personalização:** 8.7/10 (Category avg: 8.4/10)
- **Orquestração de dados:** 9.2/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Drupal Commerce?

- **Vendedor:** [Drupal](https://www.g2.com/pt/sellers/drupal)
- **Ano de Fundação:** 2007
- **Localização da Sede:** Portland, OR
- **Twitter:** @drupal  
63,155 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4ab419b27389c7b8d27ef373043e0d19b2cef86c6037caed607e1b59e3a73ec8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1038487%2F&secure%5Burl_type%5D=linkedin_company_website)  
82 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Tecnologia da Informação e Serviços
- **Company Size:** 60% Small, 32% Medium

#### What Do G2 Reviewers Say About Drupal Commerce?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários valorizam a **confiabilidade** do Drupal Commerce, desfrutando de uma experiência de eCommerce sem falhas e sem bugs para as necessidades empresariais.
- Os usuários apreciam a **facilidade de uso** no Drupal Commerce, beneficiando-se de uma experiência de plataforma contínua e confiável.
- Os usuários elogiam o Drupal Commerce por sua **flexibilidade e facilidade para desenvolvedores** , tornando-o ideal para eCommerce personalizado e em nível empresarial.
- Os usuários adoram a **flexibilidade** do Drupal Commerce, tornando-o ideal para soluções de eCommerce personalizadas e em nível empresarial.
- Os usuários adoram a **configuração rápida** do Drupal Commerce, tornando fácil iniciar e gerenciar seus negócios de forma eficaz.

##### Cons

- Os usuários acham a **curva de aprendizado acentuada** desafiadora, levando a tempos de desenvolvimento prolongados e preocupações de compatibilidade.
- Os usuários observam as **opções limitadas de personalização** no Drupal Commerce, impactando a criatividade e a flexibilidade em seus projetos.
- Os usuários relatam **limitações do módulo** levando a problemas de compatibilidade e aumento do tempo de desenvolvimento, complicando a experiência geral.
- Os usuários acham o Drupal Commerce **demorado** devido à sua curva de aprendizado acentuada e ao maior tempo de desenvolvimento para projetos.

#### What Are Recent G2 Reviews of Drupal Commerce?

**["Excepcionalmente Compreensível e Confiável"](https://www.g2.com/pt/survey_responses/drupal-commerce-review-11982643)**

**Rating:** 5.0/5.0 stars

_— Adhiraj S._

[Read full review](https://www.g2.com/pt/survey_responses/drupal-commerce-review-11982643)

**["Experiência Excepcional com Este Software"](https://www.g2.com/pt/survey_responses/drupal-commerce-review-12190049)**

**Rating:** 4.5/5.0 stars

_— Sukanya N._

[Read full review](https://www.g2.com/pt/survey_responses/drupal-commerce-review-12190049)

#### What Are G2 Users Discussing About Drupal Commerce?

- [What is the difference between Drupal and Magento?](https://www.g2.com/pt/discussions/what-is-the-difference-between-drupal-and-magento)
- [Is Drupal Commerce dead?](https://www.g2.com/pt/discussions/is-drupal-commerce-dead)
- [Is Drupal Commerce free?](https://www.g2.com/pt/discussions/is-drupal-commerce-free)
- [Can Drupal be used for ecommerce?](https://www.g2.com/pt/discussions/can-drupal-be-used-for-ecommerce)

### [PrestaShop](https://www.g2.com/de/products/prestashop/reviews)

PrestaShop ist eine führende globale E-Commerce-Plattform, die fast 250.000 Online-Shops betreibt und Unternehmer in über 190 Ländern unterstützt. PrestaShop bietet inklusive, anpassbare und skalierbare Lösungen, die es Unternehmen jeder Größe ermöglichen, ihre Online-Shops zu besitzen, zu verwalten und zu skalieren. Als Teil von Fortidia (https://www.fortidia.com/), einer globalen Plattform zur Ermöglichung von Handel mit über 3.190 Business Solution Centers in 58 Ländern, spielt PrestaShop eine Schlüsselrolle bei der digitalen Transformation des Handels.

**Average Rating:** 4.3/5.0

**Total Reviews:** 149

#### How Do G2 Users Rate PrestaShop?

- **War the product ein guter Geschäftspartner?:** 8.3/10 (Category avg: 8.9/10)
- **Dehnbarkeit:** 7.8/10 (Category avg: 8.4/10)
- **Anpassung:** 8.4/10 (Category avg: 8.4/10)
- **Daten-Orchestrierung:** 7.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind PrestaShop?

- **Verkäufer:** [PrestaShop Inc.](https://www.g2.com/de/sellers/prestashop-inc)
- **Gründungsjahr:** 2007
- **Hauptsitz:** Paris, France
- **Twitter:** @PrestaShop  
35,172 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f3638577d5b1ea63c30825d0ace8eb1b3280e5cfc770aa616c6652f64b8cfbd2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprestashop%2F&secure%5Burl_type%5D=linkedin_company_website)  
339 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Webentwickler
- **Top Industries:** Einzelhandel, Bekleidung und Mode
- **Company Size:** 74% Small, 24% Medium

#### What Do G2 Reviewers Say About PrestaShop?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer schätzen die **hohe Anpassungsfähigkeit** von PrestaShop, profitieren von umfangreichen externen Modulen und mehrsprachiger Unterstützung.
- Benutzer schätzen die **hohen Anpassungsoptionen** von PrestaShop, die ihr E-Commerce-Erlebnis erheblich verbessern.
- Benutzer schätzen das **robuste mehrsprachige und mehrwährungssystem** von PrestaShop, das ihre globalen E-Commerce-Operationen verbessert.
- Benutzer loben das **mehrsprachige und mehrwährungssystem** und schätzen seine Anpassungsfähigkeit und Stabilität für große Kataloge.
- Benutzer loben die **stabile und vielseitige Plattform** von PrestaShop, insbesondere für die effektive Verwaltung umfangreicher Kataloge.

##### Cons

- Benutzer haben Schwierigkeiten mit **schwieriger Einrichtung** aufgrund von Verlangsamungen, Konflikten mit Drittanbieter-Modulen und SQL-Server-Anforderungen.
- Benutzer erleben **Integrationsprobleme** mit Drittanbieter-Modulen, die oft zu Konflikten und Leistungseinbußen führen.
- Benutzer stehen vor **Modulbeschränkungen** , die Verlangsamungen und Konflikte verursachen und ihre Gesamterfahrung und Funktionalität beeinträchtigen.
- Benutzer erleben **langsame Leistung** mit PrestaShop, stehen vor anhaltenden Problemen, die routinemäßige Abläufe behindern und Konflikte verursachen.
- Benutzer stehen vor **technischen Problemen** wie langsamen Operationen und Konflikten zwischen Drittanbieter-Modulen, die ihre Erfahrung erschweren.

#### What Are Recent G2 Reviews of PrestaShop?

**["PrestaShop: Mächtig, aber Dokumentation zu verbessern"](https://www.g2.com/de/survey_responses/prestashop-review-12594517)**

**Rating:** 4.0/5.0 stars

_— Romain M._

[Read full review](https://www.g2.com/de/survey_responses/prestashop-review-12594517)

**["Extrem flexibel und robust für eCommerce"](https://www.g2.com/de/survey_responses/prestashop-review-12064760)**

**Rating:** 4.5/5.0 stars

_— Manuel M._

[Read full review](https://www.g2.com/de/survey_responses/prestashop-review-12064760)

#### What Are G2 Users Discussing About PrestaShop?

- [Ist PrestaShop ein Framework?](https://www.g2.com/de/discussions/is-prestashop-a-framework) - 1 comment
- [Is PrestaShop any good?](https://www.g2.com/de/discussions/is-prestashop-any-good) - 1 comment
- [How much does PrestaShop cost?](https://www.g2.com/de/discussions/how-much-does-prestashop-cost) - 2 comments, 1 upvote
- [Wofür wird PrestaShop verwendet?](https://www.g2.com/de/discussions/what-is-prestashop-used-for) - 1 comment

### [Elastic Path](https://www.g2.com/products/elastic-path/reviews)

Elastic Path is the only composable commerce platform that enables organizations to build exactly the shopping experiences your customers want, while driving loyalty, revenue growth, and an overall decreased cost of ownership. Seamless integrations, a sophisticated merchandiser toolkit, innovative bundling, and customizable checkout options enable organizations to recreate in-store magic online in ways that build long term customer relationships, resulting in repeat purchases and higher satisfaction. Our promise of service and trust is all backed by our team, who is with you every step of the way – from strategy to implementation and ongoing support.

**Average Rating:** 4.2/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate Elastic Path?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Extensibility:** 8.7/10 (Category avg: 8.4/10)
- **Customization:** 10.0/10 (Category avg: 8.4/10)
- **Data Orchestration:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Elastic Path?

- **Seller:** [Elastic Path](https://www.g2.com/sellers/elastic-path)
- **Year Founded:** 2000
- **HQ Location:** Vancouver, Canada
- **Twitter:** @elasticpath  
3,633 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5c72adab5dc021329e138cc17e774591de524dedeeb66254a7bd601fa73085e3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Felastic-path%2F&secure%5Burl_type%5D=linkedin_company_website)  
110 employees on LinkedIn®
- **Phone:** 1-800-942-5282

#### Who Uses This Product?

- **Top Industries:** Telecommunications
- **Company Size:** 36% Small, 32% Medium

#### What Do G2 Reviewers Say About Elastic Path?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexibility** of Elastic Path's headless architecture, enabling seamless integration and customization for diverse needs.
- Users appreciate the **ease of use** of Elastic Path, benefiting from its intuitive interface and seamless integrations.
- Users value the **scalability** of Elastic Path, enabling seamless adaptation to complex, evolving marketplace demands.
- Users commend the **exceptional customer service** from Elastic Path, enhancing their experience with responsive support and flexibility.
- Users appreciate the **endless customizability** of Elastic Path, enabling seamless adaptation to evolving marketplace requirements.

##### Cons

- Users find **limited customization** options with Elastic Path challenging due to steep learning curves and time-consuming setups.
- Users find the **confusion in initial setup and documentation** makes adopting Elastic Path challenging for new teams.
- Users often struggle with **integration issues** in Elastic Path, leading to time-consuming setups and onboarding challenges.
- Users find the **steep learning curve** of Elastic Path challenging, complicating onboarding and advanced feature utilization.
- Users find that the **time-consuming nature** of advanced features and customizations can hinder their experience with Elastic Path.

#### What Are Recent G2 Reviews of Elastic Path?

**["Scalable and Developer-Friendly Commerce Platform for Complex Environments"](https://www.g2.com/survey_responses/elastic-path-review-12121737)**

**Rating:** 4.0/5.0 stars

_— Murali M._

[Read full review](https://www.g2.com/survey_responses/elastic-path-review-12121737)

**["Seamless Flexibility for Complex Marketplaces"](https://www.g2.com/survey_responses/elastic-path-review-11992194)**

**Rating:** 5.0/5.0 stars

_— Nicole L._

[Read full review](https://www.g2.com/survey_responses/elastic-path-review-11992194)

#### What Are G2 Users Discussing About Elastic Path?

- [What is Elastic Path in Java?](https://www.g2.com/discussions/what-is-elastic-path-in-java)
- [Is Elastic Path free?](https://www.g2.com/discussions/is-elastic-path-free)
- [What is Elastic Path commerce Cloud?](https://www.g2.com/discussions/what-is-elastic-path-commerce-cloud)
- [Is Elastic Path open source?](https://www.g2.com/discussions/is-elastic-path-open-source)

### [payever](https://www.g2.com/de/products/payever/reviews)

payever ist eine modulare digitale Handelsplattform, die für Geschäftstransformation und Agilität konzipiert ist.

**Average Rating:** 4.7/5.0

**Total Reviews:** 14

#### Who Is the Company Behind payever?

- **Verkäufer:** [payever](https://www.g2.com/de/sellers/payever)
- **Gründungsjahr:** 2013
- **Hauptsitz:** Hamburg
- **Twitter:** @PayEVER  
25 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd3567e92f4204fe9d07a69f05ceb7dd83b37c851a9fe8eafcfc5b6a70ed72ae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5024367%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Bekleidung und Mode
- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of payever?

**["Es ist ein wirklich einfaches Werkzeug."](https://www.g2.com/de/survey_responses/payever-review-4190215)**

**Rating:** 4.5/5.0 stars

_— Евгений ._

[Read full review](https://www.g2.com/de/survey_responses/payever-review-4190215)

**["Großartige Möglichkeit, online zu verkaufen"](https://www.g2.com/de/survey_responses/payever-review-4262448)**

**Rating:** 5.0/5.0 stars

_— Ivan S._

[Read full review](https://www.g2.com/de/survey_responses/payever-review-4262448)

#### What Are G2 Users Discussing About payever?

- [Wofür wird payever verwendet?](https://www.g2.com/de/discussions/what-is-payever-used-for)

### [Lightspeed eCom](https://www.g2.com/pt/products/lightspeed-lightspeed-ecom/reviews)

SEOshop eCommerce é uma plataforma de comércio eletrônico especialmente projetada para empreendedores. SEOshop fornece às pequenas empresas em crescimento uma plataforma de eCommerce que é completamente otimizada para SEO. SEOshop suporta mais de 50 métodos de pagamento, como iDeal, todos os principais cartões de crédito e bitcoin. Atualizações regulares e gratuitas eliminam contratos de manutenção caros, enquanto suporte por telefone, e-mail e chat é fornecido por especialistas em eCommerce. A plataforma de eCommerce oferece hospedagem segura e confiável com monitoramento 24x7x365 (ISO 27001). SEOshop oferece sua própria rede de entrega de conteúdo (CDN) com hospedagem de alta qualidade. Os usuários também se beneficiam de servidores rápidos e segurança padrão SSL de 256 bits.

**Average Rating:** 3.5/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Lightspeed eCom?

- **the product tem sido um bom parceiro comercial?:** 7.1/10 (Category avg: 8.9/10)
- **Extensibilidade:** 6.1/10 (Category avg: 8.4/10)
- **Personalização:** 5.7/10 (Category avg: 8.4/10)
- **Orquestração de dados:** 6.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Lightspeed eCom?

- **Vendedor:** [Lightspeed](https://www.g2.com/pt/sellers/lightspeed)
- **Ano de Fundação:** 2005
- **Localização da Sede:** Montreal
- **Twitter:** @LightspeedHQ  
18,462 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ee67da410e3929ddc4abf3c73bfcd7206aa5ed926075d98f5e0700f17538d4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1557218%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,530 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Varejo
- **Company Size:** 87% Small, 13% Medium

#### What Do G2 Reviewers Say About Lightspeed eCom?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários adoram o recurso de **sem codificação** do Lightspeed eCom, apreciando sua simplicidade e acessibilidade para todos.

##### Cons

- Os usuários relatam **desempenho lento** com problemas de latência, causando atrasos nas respostas às consultas e impactando a usabilidade.

#### What Are Recent G2 Reviews of Lightspeed eCom?

**["Lightspeed oferece uma experiência de usuário excepcional ao criar sites."](https://www.g2.com/pt/survey_responses/lightspeed-ecom-review-9871910)**

**Rating:** 4.5/5.0 stars

_— Sudhanshu P._

[Read full review](https://www.g2.com/pt/survey_responses/lightspeed-ecom-review-9871910)

**["Integração e construção no seu melhor"](https://www.g2.com/pt/survey_responses/lightspeed-ecom-review-10415174)**

**Rating:** 4.0/5.0 stars

_— Ragul H._

[Read full review](https://www.g2.com/pt/survey_responses/lightspeed-ecom-review-10415174)

### [Sitecore Commerce](https://www.g2.com/de/products/sitecore-commerce/reviews)

Sitecore Commerce ist eine headless Commerce-Plattform, die die Umsetzung Ihrer Handelsstrategie vereinfacht und den Verkauf über alle digitalen und physischen Kanäle an einem Ort ermöglicht. Sie kann sich mit Ihren bestehenden Lösungen (sowohl modernen als auch älteren) verbinden und bietet die Möglichkeit, aktualisierte Handelserlebnisse wie Social Commerce und Augmented Reality/Virtual Reality zu unterstützen. Sie nutzt KI-gestützte Produkterkennung, um die Kaufabsicht zu identifizieren, personalisierte Produktsuchergebnisse, Merchandising und Empfehlungen zu bieten, um den Umsatz zu steigern. Sitecore wurde kürzlich von IDC als führend im B2B- und B2C-Handel und von Gartner als führend im Bereich Personalisierungs-Engines benannt.

**Average Rating:** 3.9/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate Sitecore Commerce?

- **War the product ein guter Geschäftspartner?:** 6.9/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Sitecore Commerce?

- **Verkäufer:** [Sitecore](https://www.g2.com/de/sellers/sitecore)
- **Gründungsjahr:** 2001
- **Hauptsitz:** San Francisco, CA
- **Twitter:** @Sitecore  
19,466 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d5077dec53f088c8a52cc5fcc6f00ca268ddd49418c56642f4b9adaa2a6a2897&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsitecore%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,737 Mitarbeiter\*innen auf LinkedIn®
- **Telefon:** 1 415 380 0600 

#### Who Uses This Product?

- **Company Size:** 39% Large, 35% Medium

#### What Do G2 Reviewers Say About Sitecore Commerce?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer schätzen die **starke Integration von Inhalten und Handel** in Sitecore Commerce, was die Anpassung und Skalierbarkeit verbessert.
- Benutzer schätzen die **Anpassungsfähigkeit** von Sitecore Commerce, die maßgeschneiderte Einkaufslösungen und Flexibilität für ihre Bedürfnisse ermöglicht.
- Benutzer schätzen die **hochgradig angepassten Einkaufslösungen** , die von Sitecore Commerce angeboten werden, und heben deren Flexibilität und Skalierbarkeit hervor.
- Benutzer schätzen die **einfachen Integrationen** von Sitecore Commerce, die maßgeschneiderte und flexible Einkaufserlebnisse für Kunden ermöglichen.
- Benutzer schätzen die **Flexibilität** von Sitecore Commerce, die hochgradig angepasste und skalierbare Einkaufslösungen für ihre Bedürfnisse ermöglicht.

##### Cons

- Benutzer finden die **komplexe Implementierung** von Sitecore Commerce belastend und verweisen auf hohe Kosten und zeitaufwändige Upgrades.
- Benutzer finden die **komplexe Benutzerfreundlichkeit** von Sitecore Commerce herausfordernd, was umfangreiche Informationen und Zeit für die Implementierung erfordert.
- Benutzer bemerken die **hohen Kosten** der Implementierung von Sitecore Commerce, was es zu einer bedeutenden Investition für Organisationen macht.
- Benutzer finden Sitecore Commerce **sehr komplex** , da es umfangreiche Informationen erfordert und einen langwierigen Upgrade-Prozess beinhaltet.
- Benutzer finden die **steile Lernkurve** abschreckend, da sie umfangreiche Informationen und Zeit für die Implementierung erfordert.

#### What Are Recent G2 Reviews of Sitecore Commerce?

**["Komplette E-Commerce-Lösung in einem leistungsstarken Paket"](https://www.g2.com/de/survey_responses/sitecore-commerce-review-12385352)**

**Rating:** 4.0/5.0 stars

_— Bharath S._

[Read full review](https://www.g2.com/de/survey_responses/sitecore-commerce-review-12385352)

**["Starke Content-Commerce-Integration mit flexibler, skalierbarer Anpassung"](https://www.g2.com/de/survey_responses/sitecore-commerce-review-12404258)**

**Rating:** 5.0/5.0 stars

_— Sanket K._

[Read full review](https://www.g2.com/de/survey_responses/sitecore-commerce-review-12404258)

#### What Are G2 Users Discussing About Sitecore Commerce?

- [Is Sitecore Commerce headless?](https://www.g2.com/de/discussions/is-sitecore-commerce-headless)
- [What is included in Sitecore XP?](https://www.g2.com/de/discussions/what-is-included-in-sitecore-xp)
- [What are the three major products of Sitecore?](https://www.g2.com/de/discussions/sitecore-experience-commerce-what-are-the-three-major-products-of-sitecore)
- [What is Sitecore experience commerce?](https://www.g2.com/de/discussions/what-is-sitecore-experience-commerce)

Spotlight Categories

[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)

[Identity Verification Software](https://www.g2.com/categories/identity-verification)

[ETL Tools](https://www.g2.com/categories/etl-tools)

[Online Backup Software](https://www.g2.com/categories/online-backup)

[Network Monitoring Software](https://www.g2.com/categories/network-monitoring)

Similar Categories

- [Catalog Management](/categories/catalog-management)
- [E-Commerce Tools](/categories/e-commerce-tools)
- [E-commerce Fraud Protection](/categories/e-commerce-fraud-protection)
- [E-Merchandising](/categories/e-merchandising)
- [Multichannel Retail](/categories/multichannel-retail)

- [Review Management](/categories/review-management-software)
- [Subscription Management](/categories/subscription-management)
- [Age Verification](/categories/age-verification)
- [Brand Protection](/categories/brand-protection)
- [Conversational Commerce Platforms](/categories/conversational-commerce-platforms)

- [Drop Shipping](/categories/drop-shipping)
- [E-Commerce Analytics](/categories/e-commerce-analytics)
- [E-Commerce Personalization](/categories/e-commerce-personalization)
- [E-Commerce Search](/categories/e-commerce-search)
- [Live Commerce](/categories/live-commerce)

[Browse E-Commerce Platforms Themes](/categories/e-commerce-platforms/themes)

Benefits of E-Commerce Platforms with Omnichannel capabilities include: Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel.

Below are the top-rated E-Commerce Platforms with Omnichannel capabilities, as verified by G2’s Research team. Real users have identified Omnichannel as an important function of E-Commerce Platforms. Compare different products that offer this feature so you can decide which is best for your business needs.

Top Tools at a Glance

| 

 | 

DTC online store with fast setup and an app ecosystem

 | 

User Review

"Shopify Keeps Our Order Management Organized and Efficient"

 |
| 

 | 

High-volume commerce with advanced automation and multi-market support

 | 

User Review

"Shopify Plus: Enterprise Power with a User-Friendly, Scalable Experience"

 |
| 

 | 

Enterprise B2C commerce with Salesforce ecosystem integration

 | 

User Review

"Reliable and Scalable Ecommerce with Salesforce B2C Commerce"

 |
| 

 | 

Visual website and e-commerce building without coding

 | 

User Review

"Intuitive Tool, Fundamental for Agencies"

 |
| 

 | 

Account-based B2B buying with contract pricing and CRM data

 | 

User Review

"Streamlined, Customizable B2B Buying Experience with Salesforce B2B Commerce"

 |
| 

 | 

Open-source e-commerce on WordPress with full data control

 | 

User Review

"Flexible, Scalable WooCommerce Storefront with Seamless WordPress Integration"

 |
| 

 | 

Unified B2B and B2C commerce for complex catalog operations

 | 

User Review

"Flexible, Scalable Adobe Commerce with Smooth Store Customization"

 |
| 

 | 

Mid-market e-commerce with headless flexibility and no transaction fees

 | 

User Review

"Amazing UX and Performance—Built Our BigCommerce Site Fast"

 |

* * *

Show More

* * *

## How Do You Choose the Right E-Commerce Platforms?

### What You Should Know About eCommerce Platforms

### What are E-commerce Platforms?

E-commerce platforms are end-to-end solutions that cover most aspects of an online business. While there are hundreds (maybe thousands) of products that provide features for online sales, not all of them are e-commerce platforms. The basic e-commerce tools are usually known as shopping cart software and their functions are limited to creating the online store, adding products, and embedding the shopping cart on a website.

#### What Types of E-commerce Platforms Exist?

**B2C e-commerce platforms**

[Business-to-consumer (B2C) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2c) is the most common and focuses exclusively on selling to consumers. B2C e-commerce is open to anyone who wants to purchase online. There may be geographical limitations regarding shipping or currencies, but theoretically, any consumer with a valid credit card can use this type of software to buy online.

**B2B e-commerce platforms**

[Business-to-business (B2B) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2b) allows companies to sell online to other companies. 

**B2C vs. B2B e-commerce platforms**

There are a few essential differences between B2C and B2B e-commerce:

- Invoicing is used for B2B while for B2C, consumers only need receipts or payment confirmation
- Account-specific pricing ensures business customers can benefit from special pricing when purchasing online
- Catalogs can be customized for corporate customers
- [Product configuration](https://www.g2.com/categories/e-commerce-platforms/f/product-configuration) and quotes are used for custom products or to personalize standard items for each corporate customer
- Multistore management allows businesses to consolidate purchases from various physical and online stores
- Integration with contract management, finance, ERP, or retail management systems is essential for B2B

Besides physical products, companies can also use online stores to sell services and software. While traditional e-commerce software can, in theory, be used to sell both products and services, it is preferable to use a platform dedicated to services. These service-based platforms provide features such as:

- Subscription plans to define what service or software is being offered on a regular basis
- Subscription billing to invoice and track payments for the products and services delivered using a subscription model
- Subscription analytics to monitor the efficiency of plans, packages, or promotions

### What are the Common Features of E-commerce Platforms?

##### **E-commerce platforms features for merchandising and marketing**

[**E-commerce personalization**](https://www.g2.com/categories/e-commerce-platforms/f/recommendations-personalization) **:** Personalization features help companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used to provide recommendations and to deliver messages at critical stages of the buying process. For instance, when users try to close a webpage, they will get a popup window that is meant to convince them to stay on the page.

**E-merchandising:** This combines product marketing and merchandising to provide potential buyers with information and purchase flows that make it easier for them to buy online. E-merchandising can also improve the buyer experience, which translates into consumer loyalty.

**Product catalog (or catalog management):** This feature helps display products by category in a way that’s easier to navigate than scrolling or searching through lists of hundreds or thousands of products. Most basic e-commerce tools do not provide this type of functionality because it is not critical for small companies. Medium and large businesses that sell a high number of products and services can significantly benefit from using catalog management software by creating custom catalogs for various consumer segments and sometimes even for individual B2B customers.

##### **E-commerce platforms features for order processing**

**Shopping cart:** The most basic feature but also the most critical, shopping carts are the interface between the company and its customers. The first thing that customers will use to buy online is a shopping cart, and they usually do not care how it works and what’s needed to keep it safe. The essential characteristic of shopping cart software is ease of use. Buyers want the ability to perform transactions fast, so the user interface of a shopping cart needs to be extremely easy to use.

**Product management:** Product management is essential for companies using e-commerce platforms since they usually sell many types of products. A complex offering of products and services means that a lot of product data needs to be managed and maintained to ensure that the online store accurately represents what the company sells. Product information is also important to track sales and revenues by product, a mix of items, packages, or product types.

**Check out:** This functionality is critical to finalize the online transaction and place an order. If consumers and customers are having a hard time during check out, they may abandon the purchase and not try again.

**Online payments:** This feature ensures that the buyer pays for the products and services purchased and the company receives the payment. The accuracy of payments is vital to avoid adjustments and payment gateways should provide sales tax functionality for multiple countries and regions.

##### **Additional features of e-commerce platforms**

The following features are not usually included in a typical e-commerce platform but can be very beneficial to companies that need advanced functionality:

- Standard themes and online store personalization allow companies to customize their online sales portals
- Payment gateway or out-of-the-box integrations with payment providers eliminate the need for companies to need to work with [third-party providers](https://www.g2.com/categories/e-commerce-platforms/f/3rd-party-store-integration) for payments
- Fraud protection may include SSL certificates and other security measures to protect the company and its customers
- [Multichannel sales](https://www.g2.com/categories/e-commerce-platforms/f/multi-channel-fulfillment) allow companies to sell on other channels than their websites, such as social media or email
- Global, multicountry, multilanguage, and multicurrency features are critical for companies that sell products in different countries
- Product information management (PIM) allows companies to manage and keep all the details about their products up to date, such as description, price, and characteristics (size, color, weight)
- Marketing functionality such as A/B testing and [SEO](https://www.g2.com/categories/e-commerce-platforms/f/seo) help companies promote their online stores so that consumers can find their products or services
- Web [content management](https://www.g2.com/categories/e-commerce-platforms/f/content-management) helps companies convince potential consumers to buy their products and services
- Shipping is an essential feature for online sales and e-commerce platforms allow users to choose how and when the products will be shipped
- [Customer service](https://www.g2.com/categories/e-commerce-platforms/f/customer-service) is critical for aftersales to address issues, avoid returns, and keep customers happy

Many e-commerce platforms will also offer the following features:

- [Product search and filtering capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-search-and-filtering)
- [Reporting/analytics capabilities](https://www.g2.com/categories/e-commerce-platforms/f/reporting-analytics)
- [Omnichannel capabilities](https://www.g2.com/categories/e-commerce-platforms/f/omnichannel)
- [Storefront design capabilities](https://www.g2.com/categories/e-commerce-platforms/f/storefront-design-tools)
- [Product visualization capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-visualization)
- [Order management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/order-management)
- [Multi-site management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/multi-site-management)
- [Test-to-product migration capabilities](https://www.g2.com/categories/e-commerce-platforms/f/test-to-product-migration)
- [Shopping cart abandonment capabilities](https://www.g2.com/categories/e-commerce-platforms/f/shopping-cart-abandonment)
- [Product review capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-reviews)

Platform functionality refers to the technical characteristics of the software. 

- E-commerce platforms need to integrate with other software such as [inventory management](https://www.g2.com/categories/e-commerce-platforms/f/inventory-management) or shipping, which can be done using APIs. APIs can be customized by users to integrate with most cloud solutions, making it easier to transfer product data or sales information between solutions. 
- The customization and personalization of the software make it easier to use and increases adoption. Configuring screens and dashboards eliminates unnecessary clutter and helps users quickly access information. 
- Access rights and user roles define who does what in the system and which features employees can use to do their jobs effectively. It is also important to manage access for external users, such as suppliers or drop shipping partners, who should only use particular modules of the e-commerce platform.
- Security features protect against unauthorized access to private data such as the consumers’ personal details or credit card information. User access should also be limited to business data. For example, a user in charge of shipping should have access to orders and inventory but should not access payment information.

![](https://lh6.googleusercontent.com/Hg2rmxs3urd2n5UyTGHM8aoOKji2ISOcdupg0wP3FFTbuRnpZb_1ZbT-Lg4qCkLMHkVSUrsREKqP9h1Uh-K8Cz3bIRqGoIWl5yaSHo_k4c3yp80I4atrDMIrzO1p9rv5Iuxekiuj)

**Overview of the most common features of e-commerce platforms**  

### What are the Benefits of E-commerce Platforms?

The main objectives that e-commerce platforms can help companies achieve are to:

**Manage online stores:** Online stores and all related data such as product details and availability, pricing and discounts, customer addresses, and payment information.

**Attract buyers:** Attract buyers and convince them to purchase the products and services sold by the company.

**Address post-purchase issues:** Including [returns](https://www.g2.com/categories/e-commerce-platforms/f/returns-refunds), shipping or payment errors, and discrepancies between what consumers expected and what they received

**Track online sales:** Track sales by volume and value, as well as missed opportunities such as abandoned carts

**Compliance:** Comply with regulations for data security and avoid data breaches and cyberattacks or online fraud

Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue.

Using all this information, companies can adjust their strategy to adapt to changing customer preferences and focus on markets and segments that are more likely to generate important revenues and sustainable profits.

Traditionally, businesses sell products and services to two separate categories of customers: businesses and consumers. These two types of customers can be covered by companies that sell to both, usually known as business-to-many (B2M).

A recent approach to attract more customers involves partnerships between businesses to expand their market presence, or business-to-business-to-consumer (B2B2C). By using this approach, companies can promote each other and cross-sell products and services to reach new market segments.

### Who Uses E-commerce Platforms?

In theory, any company that sells online can use e-commerce platforms. In practice, the cost of this type of software can be prohibitive for small businesses. For this reason, these companies usually choose free or limited versions of e-commerce platforms. There are also hundreds of shopping cart tools that can provide sufficient functionality for small companies. Finally, online marketplaces allow these companies to sell their products without investing in e-commerce software. 

E-commerce platforms are most beneficial to medium and large companies who sell their products or services in multiple countries or markets and have complex operations. Since e-commerce platforms provide the most extensive features in the market, this type of software can be used by various employees, customers, and partners.

##### **Employees**

Employees from many departments can benefit from using e-commerce platforms, the most important being:

**Product management:** who make sure that the product information is accurate and up to date and that only active products are available for purchasing online

**Marketing:** who need to ensure that the products and services sold online are represented and promoted in a manner that protects the brand image and differentiates the company from its competitors

**Sales:** who define and implement strategies to improve revenues and monitor the performance of the products and services sold by the company

**Customer service:** who deal with complaints and other interactions with customers that may impact the purchasing process

##### **Additional user personas**

**Partners:** Partners may sell their products and services on the e-commerce platform of a company or their online stores. Partners can also use online marketplace platforms, so they need to synchronize data between these platforms and e-commerce platforms.

**Suppliers:** They usually provide products and services to other companies and do not sell them directly to consumers. Suppliers need access to e-commerce platforms to provide product information and inventory availability.

**Distributors:** Distributors buy products from other companies and sell them online. They may sell these products in their online store or online marketplaces. Retailers combine in-store and online sales to target multiple segments of customers or consumers. For this purpose, they need to integrate e-commerce with point of sale (POS) or retail management software.

**Customers and consumers:** Consumers use e-commerce platforms to look for products and services and to make purchases and payments. The ideal software should provide the easiest and most engaging way to facilitate purchasing.

### What are the Alternatives to E-commerce Platforms?

Alternatives to e-commerce platforms can replace this type of software, either partially or completely:

[**Shopping cart software**](https://www.g2.com/categories/shopping-cart) **:** This is a lightweight version of e-commerce platforms, with limited functionality that focuses mostly on creating and managing online stores. This option is most beneficial to small businesses that sell a limited range of products.

[**Marketplace software**](https://www.g2.com/categories/marketplace) **:** This is beneficial for companies that allow partners to sell on their website. This type of software allows each partner to create a separate online store and manage sales independently from the others. 

[**Omnichannel commerce software**](https://www.g2.com/categories/omnichannel-commerce) **:** This helps businesses sell their products on multiple channels—online and in store. There are also several online channels such as websites, social media, and mobile devices.

#### Software Related to E-commerce Platforms

Related solutions that can be used together with e-commerce platforms include:

[**Inventory control software**](https://www.g2.com/categories/inventory-control) **:** This allows companies to manage the availability of the products they sell online. This type of software can also be used to identify the products’ quantities required to fulfill demand, for inventory valuation, and inventory transfers between warehouses and locations. All these features are vital to ensure that companies ship the right products for each consumer and customer.

[**Accounting and finance software**](https://www.g2.com/categories/accounting-finance) **:** These tools manage all financial aspects of the sales transactions performed on the e-commerce platform. While consumers do not require invoices and other documents related to a purchase, the high volume of sales data needs to be consolidated and allocated to the appropriate general ledger accounts. For B2B, the volume of transactions isn’t very high, but invoicing is more complicated. Corporate customers may need custom invoices, shipping manifests, and warranty documents. Also, large companies have multiple business units that can purchase online individually or at the corporate level. Payment can also be made by numerous business entities from multiple bank accounts or credit cards.

[**Product information management (PIM) software**](https://www.g2.com/categories/product-information-management-pim) **:** This is a standalone, more sophisticated version of the product management functionality described above. While most e-commerce platforms provide features for product information management, PIM is used by companies selling tens of thousands of products or variations and combinations of items.

[**Payment gateways**](https://www.g2.com/categories/payment-gateways) **:** This is usually delivered pre-integrated as part of an e-commerce platform. This type of software can also be used separately by companies who do not want to limit their options to the integrations provided by e-commerce vendors. While most providers of e-commerce platforms offer integration with the most popular payment gateways, other options may be preferable, especially for markets that aren't well served by the main players.

![](https://lh3.googleusercontent.com/tomkD28zhqtI3UHb3G0eDMvizjCkmSQlETwPhevSQKJ9NnbC3WdwK8MOh59AW1Egmnvi0kZvm0SYVVqHOmCPh9uwL4R6uEZx3TBNO_pSufNcY7PUTNu1EJtu9kdjkldYyGrE1OeS)

**Overview of G2’s categories for e-commerce**

### Challenges with E-commerce Platforms 

The lack of integration between e-commerce software and other solutions can be a critical issue that can cause the desynchronization of data between online stores and the back office. This, in turn, may lead to lost sales and unhappy consumers.

Another challenge is the ability to transfer product information from e-commerce platforms to other platforms or online marketplaces. Companies using these platforms also need to export sales data and analyze it in accounting or ERP solutions. While there are hundreds of tools to export and import data to and from such platforms, not all e-commerce platforms offer robust features for this purpose.

### Which Companies Should Buy E-commerce Platforms?

While any company that sells products or services online can benefit from using e-commerce platforms, this type of software is most beneficial for the following types of businesses:

**Retailers:** They are embracing e-commerce as an increasing number of consumers prefer to buy online. At the same time, retail companies will continue to sell in store, which means that they need to track sales on all channels. 

**Manufacturers:** Manufacturing companies use e-commerce for B2B sales but require advanced functionality such as product configuration and quote management. Invoicing is also important for B2B sales, as companies require fiscal documents for each transaction. 

**Software companies:** These companies use [subscription management software](https://www.g2.com/categories/subscription-management), an alternative to e-commerce. This type of software manages software packages, pricing, sales and renewals, and revenue management. Some e-commerce vendors provide some of these features as part of their solutions, but that is the exception rather than the rule.

### How to Buy E-commerce Platforms

Selecting the best e-commerce platform for the specific needs of a company can be complicated. 

#### Requirements Gathering (RFI/RFP) for E-commerce Platforms

Requirements gathering helps companies understand what their users need to be productive at work. For e-commerce, requirements can vary significantly depending on the types of products and services the companies are selling.

There are two main types of products: tangible (physical products) and [intangible](https://www.g2.com/categories/e-commerce-platforms/f/intangible-products) (virtual goods such as digital content and software). Additionally, some companies may sell age-restricted products or services, such as alcohol or online gambling.

Requirements also vary based on how companies are selling their products and services. This refers to buyer personas (B2B vs. B2C), geographical reach (local or global markets), and channels (online, in store, or through distribution partners)

Prioritization of requirements helps the selection team focus on what matters most for their company. Requirements should cover the present and future needs of the company. The former refers to all features that are needed to keep the company up and running, such as the ability to create online stores, manage product information, and provide a seamless buying experience. The latter depends on the strategy of the company. For instance, expanding into new markets requires features for [internationalization](https://www.g2.com/categories/e-commerce-platforms/f/internationalization) such as multilanguage stores and the ability to process payments in different currencies. 

#### Compare E-commerce Platforms Products

**Create a long list**

Long lists are created by eliminating the options that do not provide critical functionality. For instance, buyers looking for B2B e-commerce should not consider software that focuses exclusively on B2C. A typical long list should not include more than 10 products unless there are many options that are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors.

**Product comparison**

Buyers have multiple options to compare e-commerce platforms, such as research reports and buyer’s guides, decision support systems, as well as [technology review platforms](https://www.g2.com/categories/technology-review-platforms). These resources provide different perspectives on the benefits and challenges of e-commerce platforms. 

RFI distribution is the process of gathering detailed information on software capabilities from vendors. RFIs are usually sent out to the vendor that made it to the long list and can contain hundreds or thousands of criteria. 

**What to ask vendors of e-commerce platforms?**

Requirements are essential, but there are other details about a vendor that can be dealbreakers, such as:

**References:** Customer references to allow buyers to get in touch with existing e-commerce users. Open discussions may reveal feedback that users aren’t always comfortable sharing publicly. Software reviews and case studies are also useful.

**Partner network:** The partner network of the vendor can provide valuable support to global companies. Suppose the vendor doesn’t have an office in Europe, for instance. In that case, a partner can help its customers comply with regulations such as GDPR, which protects the privacy of internet users in the European Union.

**Customer support:** Support options vary from one vendor to another, from 24/7 availability to only on business days, local or global, and customized support packages. Basic support is usually included in the license cost, but additional services can be quite expensive. Around-the-clock support covers multiple time zones, so customers don’t have to wait for hours to get help. E-commerce companies can lose money even when their system is unavailable for only a few minutes.

**Create a short list**

Short lists are created by reviewing the RFI information received from vendors. It is possible that some vendors decline to participate and don’t respond to RFIs. These vendors are usually eliminated from the selection process.

**Conduct demos**

Demos are a great opportunity for buyers to see how e-commerce platforms work. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. A common scenario for e-commerce is to add a new product in the system, integrate with inventory management to track its availability, then add it to the online store and go through the purchasing steps that buyers would follow.

#### Selection of E-commerce Platforms

**Choose a selection team**

To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. For e-commerce, this includes product management, sales and marketing, and inventory. The accounting team should also be involved to evaluate the integration of the e-commerce platform with financial software. 

The selection team needs to analyze all the data gathered from vendors, customer references, software reviews, or reports and research. This task can be daunting because all this information is not homogeneous, making it challenging to analyze.

- Users must get rid of irrelevant data such as research that is too vague to be useful or reviews by users from other industries or geographical locations. A company focusing on the market in North America won’t benefit from knowing what users in Europe think about the software.
- It is important to decide what data is the most significant and then focus on it. Basic features like creating an online store are provided by most vendors, unlike functionality for cart abandonment. Also, buyers may give a higher importance to user reviews than analyst research, or vice versa.
- Users should validate data from multiple sources. The product description on the vendor website, the opinion of an e-commerce expert, and user feedback may be very different from each other. In this situation, buyers should try the product themselves or ask for a demo.

**Negotiation**

Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor. 

The final decision should be based on all the information gathered previously. 

### What do E-commerce Platforms Cost?

The types of pricing for e-commerce platforms depend on the delivery model. For on-premises software, vendors sell named or perpetual licenses. For cloud or SaaS e-commerce, the subscription model is used, which allows companies to pay a monthly fee per user. 

There are three types of e-commerce software costs:

- The initial price of an e-commerce platform usually includes the cost of implementation, training, and software licenses
- Ongoing costs such as licenses and maintenance are usually higher for on-premises software
- Additional costs refer to the customization of the e-commerce platform or professional services such as content creation or marketing campaigns

Businesses looking to try an e-commerce platform without an upfront financial commitment may want to consider a [free e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/free). More and more vendors are offering free-trials or freemium models that can make these tools more accessible.

#### Return on Investment (ROI)

The factors that impact ROI can be grouped into two main categories: costs and benefits: 

**Costs:** This refers to any type of spending related to software such as license costs, training, support, and professional services. The time and effort spent to implement and maintain the software should also be considered. 

**Benefits:** The benefits are not limited to improving sales and revenues. Other advantages of using e-commerce platforms are increased productivity, better inventory management, and customer satisfaction. These factors impact ROI directly or indirectly, which is why it may be difficult to calculate them.

To calculate ROI, buyers need to estimate software costs and software benefits.

Software costs can include:

- The initial cost of the software, which includes license cost for on-premises software, integration with other systems 
- Implementation and training may include migration from other e-commerce solutions and access to learning portals
- Ongoing license cost and consulting services to optimize the use of the e-commerce platform
- Software maintenance such as regular backups of the product and sales data

Software benefits can include:

- Increased online sales of products and services
- Time saved managing products and processing orders
- Less manual work and data entry for product information
- Reduced number of shipping errors and returns

ROI is calculated as a ratio between the benefits and the costs of the software. When the benefits surpass the costs, the buyers achieve positive ROI.

It is preferable to calculate ROI at least one year after go live since the benefits of the software are not fully realized before that. For e-commerce, companies may need to adjust the platform by configuring it or adding optional features after they start using it. This can generate extra costs, which may impact the ROI.

### Implementation of E-commerce Platforms

**How are E-commerce Platforms Implemented?**

Implementation can be done directly by the vendor, indirectly by one of its partners, or in house by the company that bought the software. 

**Who is Responsible for E-commerce Platforms Implementation?**

The implementation team usually includes a project manager from the vendor or its partner, subject matter experts from the buyer, and sometimes external consultants. The IT department of the buyer is also involved in the technical aspects of the implementation such as data migration.

**What Does the Implementation Process Look Like for E-commerce Platforms?**

As most e-commerce systems are subscription based, users may think that the implementation means creating accounts and starting using the software. In reality, implementation can be much more complicated. 

First of all, companies need to migrate data from one or more legacy systems to the new platform. Historical data on sales and inventory, product information, and customer records for B2B are the most important datasets that need to be transferred to a new e-commerce platform.

Secondly, a system may require configuration based on user type and role. Also, user access should be defined so that employees can use the modules and features they need most. For instance, sales may be able to see the inventory availability for a product but should not be able to adjust the quantity.  

Finally, training the users is essential to ensure that they are fully taking advantage of its capabilities. E-commerce platforms can be complicated and self learning is not recommended, especially for modules like product management and e-commerce personalization.

**When Should You Implement E-commerce Platforms?**

Timing is very important when it comes to e-commerce platform implementation. For instance, implementing this type of software during a peak shopping season is not a good idea because it may disrupt operations. It is therefore critical to define an implementation schedule that works for everyone (employees, managers, vendors, and its partners).

### E-commerce Platforms Trends

The evolution of e-commerce platforms will be impacted by new technologies, such as artificial intelligence (AI) and changes in consumer behavior.

**Artificial intelligence**

AI can be used to personalize the buyer experience or to create bots that can guide buyers through the purchasing process. AI may also help identify fraudulent activity and cyber attacks that can lead to lost revenue and data breaches.

**Evolving buyer behavior**

Changing buyer behavior is forcing companies and e-commerce vendors to adapt to new ways of shopping. For instance, millennials and members of Gen-Z tend to combine multiple ways to find, compare, choose, and buy products. For each step in their decision-making process, they may use online or offline channels (like stores, events, or public advertising). E-commerce software providers and their customers will need to find ways to engage and influence buyers both online and offline.

**Subscription model**

E-commerce vendors need to adapt to the increased popularity of the subscription business model, which provides a product or service at regular intervals. Subscription management usually refers to services and software, but some companies also use this sales model for products. A few examples of products sold as a subscription are grooming products or beauty supplies, which are used on a regular basis by consumers. As opposed to traditional e-commerce, subscriptions require regular deliveries and recurring payment options, which aren’t always supported by e-commerce platforms.

### E-Commerce Platforms FAQs

### Most Popular FAQs

#### Which e-commerce platform has the best reviews?

Based on verified user ratings across a large volume of G2 reviews, these e-commerce platforms consistently earn top marks for overall satisfaction:

- [Shopify](https://www.g2.com/products/shopify/reviews) — The most widely adopted e-commerce platform globally, recognized for its clean storefront builder, extensive app marketplace, and ability to take businesses from their first online sale to high-volume retail operations with minimal technical overhead.
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — The enterprise tier of Shopify, rated highly by scaling brands for its advanced automation tools, checkout customization capabilities, and dedicated merchant success support that helps high-growth retailers expand without re-platforming.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — An open-source e-commerce plugin for WordPress that earns strong marks for its flexibility, deep customization capabilities, and the control it gives merchants who prefer to manage their own hosting and storefront configuration.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — A SaaS e-commerce platform praised for its built-in multi-channel selling tools, strong SEO infrastructure, and enterprise-ready feature set that scales without requiring additional paid apps for core functionality.

#### What are the top platforms for B2B e-commerce?

B2B e-commerce platforms need capabilities beyond standard retail, including account-based pricing, buyer approval processes, large catalog management, and ERP integration. The platforms rated highest in this segment address all of these requirements.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — A purpose-built B2B commerce platform that handles complex account hierarchies, contract pricing, guided selling, and self-service reordering — tightly integrated with the broader Salesforce ecosystem for organizations already on CRM and CPQ.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — An enterprise commerce platform adopted by large B2B organizations for its catalog management depth, configurable product support, and native integration with SAP ERP and S/4HANA that keeps pricing, inventory, and order data synchronized.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — A B2B e-commerce platform built natively on SAP and Microsoft Dynamics ERP data, enabling manufacturers, distributors, and wholesalers to offer real-time pricing, stock availability, and order history to buyers without manual data synchronization.
- [Shopware](https://www.g2.com/products/shopware/reviews) — A European-headquartered open-source commerce platform gaining traction in B2B for its composable architecture, flexible rule builder for tiered pricing, and strong community of extensions that support complex wholesale and distributor processes.

#### What are the most reliable e-commerce platforms for digital products?

Selling digital products requires an e-commerce platform built for instant delivery, license and subscription management, global payment compliance, and revenue recognition, requirements that differ significantly from physical product retail.

- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — A commerce platform purpose-built for software and digital product companies, offering global subscription billing, automated tax and VAT compliance, and a checkout infrastructure designed to maximize conversion for SaaS and perpetual license sales.
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — A merchant of record platform used by software and digital media companies to sell globally without managing international tax obligations directly, with built-in localized checkout, multiple currencies, and automated compliance across 200+ countries.
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — A high-satisfaction commerce platform for software, SaaS, and digital goods businesses, combining merchant of record services, subscription management, and global payment processing in a solution that takes on the compliance burden for selling across markets.
- [Sellfy](https://www.g2.com/products/sellfy/reviews) — A streamlined digital storefront platform for creators and small publishers selling downloads, subscriptions, and print-on-demand products, valued for its simple setup, built-in marketing tools, and zero transaction fees on direct digital sales.

#### What is the most user-friendly e-commerce platform for businesses?

Ease of use across storefront design, product management, and order processing is a top evaluation criterion for businesses that want to manage their online store without relying on developers for day-to-day operations.

- [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A website and e-commerce builder praised for its drag-and-drop design flexibility, AI-assisted store setup, and accessible interface that allows business owners to launch and manage a professional online storefront without technical skills.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — A lightweight e-commerce solution that embeds directly into any existing website, praised for its fast setup, multi-channel selling support across social platforms, and an admin interface that non-technical merchants can navigate immediately.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Consistently rated for its intuitive product catalog management, native SEO tools, and a storefront editor that gives business users meaningful design control without requiring a developer for most day-to-day store management tasks.
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source e-commerce platform recognized for its well-structured admin panel, strong plugin library, and accessible configuration for businesses that want the control of a self-hosted solution without a steep technical learning curve.

#### Which e-commerce platform is best for beginners?

The best e-commerce platforms for beginners prioritize fast store setup, guided onboarding, and an interface that allows new merchants to start selling without needing to understand hosting, coding, or complex configuration.

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — While Shopify Plus is the growth tier, it inherits Shopify's reputation for fast setup and accessible store management, with a dedicated onboarding team and customizable checkout that removes many of the technical barriers that slow new merchants down.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Beginners frequently cite BigCommerce's structured onboarding checklist, template-driven storefront setup, and comprehensive built-in features that reduce the number of third-party integrations a new merchant needs to research and install.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A popular starting point for businesses already on WordPress, WooCommerce allows beginners to add e-commerce to an existing site with a guided setup wizard and a large library of free documentation, tutorials, and community support.
- [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built for simplicity, recognized for its quick store launch process, clean merchant dashboard, and built-in multi-channel selling tools that get new businesses to their first sale without extended configuration.

### Small Business FAQs

#### What is the most affordable e-commerce platform for small businesses?

For operators evaluating [small business e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/small-business), the strongest affordable options balance essential storefront, payment, and product management functionality with flat-rate or usage-based pricing that keeps total costs predictable as order volumes grow.

- [SimplyDepo](https://www.g2.com/products/simplydepo/reviews) — A wholesale ordering platform built for small distributors and field sales teams, delivering route management, digital catalog, and order management at a cost-accessible price point that replaces expensive custom order portals.
- [SureCart](https://www.g2.com/products/surecart/reviews) — A WordPress-native e-commerce platform with a generous free tier covering one-time payments, subscriptions, and digital downloads, allowing small businesses to process online orders without per-transaction fees or a monthly subscription requirement.
- [Turis](https://www.g2.com/products/turis/reviews) — An affordable B2B wholesale storefront platform designed for small brands and distributors that want to give retail buyers a self-service ordering experience without the cost and complexity of a full enterprise commerce implementation.
- [Selldone](https://www.g2.com/products/selldone/reviews) — A no-transaction-fee e-commerce platform with a free entry tier that small businesses use to manage physical and digital storefronts, multi-channel selling, and order fulfillment without paying a percentage of every sale to their platform provider.

#### What is the best e-commerce platform for startups?

Startups need an e-commerce platform that gets them selling quickly, integrates with modern marketing and fulfillment tools, and scales in capability as order volume grows without requiring a re-platform migration. You can explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to see the top-rated options.

- [Shopify](https://www.g2.com/products/shopify/reviews) — The default starting point for most e-commerce startups, offering a guided setup process, an extensive app ecosystem, and a payments infrastructure that allows new businesses to start selling within hours and expand into new channels as they grow.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A cost-effective choice for startups already on WordPress, offering a free core plugin with full product management, payment gateway flexibility, and a large open-source extension library that keeps initial platform costs minimal.
- [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A popular choice for early-stage businesses that need both a professional website and an integrated store, with drag-and-drop design tools and a low barrier to entry that lets founders launch their first storefront without developer support.
- [10Web](https://www.g2.com/products/10web/reviews) — An AI-powered website and e-commerce builder that startup teams use to generate a functional WooCommerce-powered storefront from a brief description, dramatically reducing the time and cost of getting an online store live for the first time.

#### Which e-commerce platform is the most user-friendly for small business startups?

For startup founders managing their store alongside every other business function, ease of use in product setup, order management, and storefront updates is a deciding factor. These platforms earn the highest usability marks from small-team operators.

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Startup teams scaling quickly onto Shopify Plus consistently highlight the platform's clean admin experience, intuitive flow automation builder, and extensive help documentation, which reduces the time spent on operational tasks versus selling.
- [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built around a streamlined merchant dashboard that startup founders regularly cite for requiring minimal training, with a product management and order workflow interface that feels familiar from day one.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — Praised by small business owners for the speed and simplicity of embedding a full-featured store into an existing site, with a management interface that non-technical founders can operate confidently without ongoing developer involvement.
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — Software and digital product startups cite PayPro Global's self-service setup, pre-built checkout flows, and automated tax compliance as key usability advantages that remove complex configuration steps from the path to their first digital sale.

#### What is the best e-commerce platform for B2B wholesale businesses?

Small B2B wholesale businesses need an e-commerce platform that supports account-based pricing, minimum order quantities, bulk ordering processes, and buyer-specific catalogs without requiring an enterprise-level implementation budget. Explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to compare options.

- [Zoey](https://www.g2.com/products/zoey/reviews) — A B2B-focused e-commerce platform built for wholesalers and manufacturers, offering tiered pricing, custom buyer portals, quote management, and approval processes that give small wholesale businesses a self-service ordering experience without custom development.
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source platform with strong B2B capabilities, including customer group pricing, bulk discount rules, and multi-vendor support, giving small wholesale businesses a self-hosted solution with extensive configuration flexibility at low licensing cost.
- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Small and growing B2B businesses on the Salesforce ecosystem use this platform for its self-service reorder capabilities, contract pricing enforcement, and built-in integration with Salesforce CRM that connects online orders directly to sales team processes.
- [Elastic Suite](https://www.g2.com/products/elastic-suite/reviews) — A digital wholesale platform designed for brands managing retailer and dealer ordering, offering branded order portals, line sheet management, and replenishment tools that help small wholesale businesses move buyers off email and spreadsheet ordering.

#### What is the best e-commerce platform for small retailers?

Small retailers need an e-commerce platform that handles both online and in-person sales, supports product catalog management at a manageable scale, and connects to the marketing and fulfillment tools they already use without requiring a large technical team.

- [Shopify](https://www.g2.com/products/shopify/reviews) — The most commonly adopted platform among small retailers for its seamless integration of online store, POS, and inventory management, giving shop owners a single system to manage in-person and digital sales without separate tools for each channel.
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Small retailers with growing order volumes use Shopify Plus for its advanced automation, customizable checkout, and dedicated support resources that help them handle peak retail periods without platform bottlenecks.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — A practical choice for small retailers who already have a website or social media presence and want to add a fully functional store without rebuilding their online presence, with multi-channel selling across Facebook, Instagram, and marketplaces built in.
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — A global commerce and payments platform used by small retailers selling across markets, valued for its built-in tax and currency management, flexible checkout options, and subscription billing tools that support both one-time and recurring retail models.

### Enterprise FAQs

#### What is the best-rated e-commerce platform for tech enterprises?

Technology enterprises need [enterprise e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/enterprise) with composable architecture, headless commerce capability, enterprise-grade security, and deep integration ecosystems that connect commerce to ERP, PIM, CRM, and analytics infrastructure. These platforms earn the highest marks from large-scale enterprise buyers.

- [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — An enterprise-grade commerce platform adopted by large tech-oriented retail organizations for its AI-powered merchandising, headless commerce capabilities, and deep integration with the Salesforce Customer 360 ecosystem for unified customer data across marketing, service, and commerce.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — A highly configurable enterprise commerce platform used by global technology companies for its composable architecture, omnichannel order management, and native integration with SAP ERP and supply chain systems that manage complex product and pricing data at scale.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform purpose-built for high-volume enterprise retailers, recognized for its performance architecture, developer-first API layer, and the flexibility to power highly customized storefront experiences without the constraints of a monolithic platform.
- [Shopify](https://www.g2.com/products/shopify/reviews) — Increasingly adopted by enterprise technology organizations for its modern API-first architecture, extensive partner ecosystem, and operational simplicity at scale, allowing large brands to reduce platform management overhead while maintaining commerce agility.

#### What is the most reliable e-commerce platform for enterprises?

Enterprise commerce buyers prioritize platform uptime, transaction reliability, and consistent performance during high-traffic events such as product launches and peak seasonal periods, where any downtime directly translates to lost revenue.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Enterprise B2B teams cite Salesforce Commerce's platform reliability and compliance infrastructure as core reasons for long-term adoption, with a proven track record of uptime and data integrity for organizations running high-value business transactions through self-service portals.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Recognized by large enterprises for its robust deployment options — including cloud, on-premise, and hybrid- and its long operational track record in environments where transaction volume, catalog complexity, and data accuracy requirements are non-negotiable.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running WooCommerce at scale highlight its reliability when paired with managed cloud infrastructure, noting the control of a self-hosted architecture combined with a mature plugin ecosystem that supports high-volume order management.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and digital product companies trust Cleverbridge for the reliability of its global payment processing, subscription renewal infrastructure, and merchant of record services, where failed transactions and payment interruptions directly impact recurring revenue.

#### What is the best-reviewed e-commerce platform for enterprise app integration?

Integration depth is a primary evaluation criterion for enterprise e-commerce buyers managing technology stacks that include ERP, PIM, CRM, marketing automation, and data warehouse systems. Explore the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed integration comparisons.

- [Shopify](https://www.g2.com/products/shopify/reviews) — Enterprise reviewers highlight Shopify's extensive app marketplace, with thousands of verified integrations, and its robust API infrastructure as primary drivers of adoption for organizations that need commerce data flowing into fulfillment, ERP, marketing, and analytics systems.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Purpose-built for ERP-driven organizations, Sana Commerce Cloud offers native integration with SAP and Microsoft Dynamics, ensuring real-time synchronization of pricing, inventory, and customer account data between the commerce layer and back-office systems.
- [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — Enterprise teams operating on the Salesforce platform use Commerce for B2C for its native connectivity to Marketing Cloud, Service Cloud, and Einstein AI — enabling unified customer experiences across commerce, marketing, and service without custom integration work.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform recognized for its open API-first architecture that allows enterprise developers to integrate any frontend, CMS, PIM, or middleware layer cleanly, reducing the total integration complexity of a modern composable commerce stack.

#### What is the best enterprise e-commerce platform for global and multi-market commerce?

Global enterprise commerce requires a platform with multi-currency pricing, localized checkout experiences, country-specific tax and regulatory compliance, and the ability to manage multiple storefronts from a centralized administration layer. Browse the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed multi-market capability comparisons.

- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Widely adopted by global enterprises for its multi-site and multi-language management capabilities, SAP Commerce Cloud supports localized pricing, regional catalog segmentation, and country-specific compliance requirements across unified platform administration.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise digital and software companies use Cleverbridge for global commerce operations, relying on its 240+ supported payment methods, automated multi-country VAT compliance, and currency localization that drives conversion in international markets.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Global B2B manufacturers and distributors use Sana Commerce Cloud to deploy localized buyer portals across regions, with ERP-driven pricing and inventory data ensuring that each market sees accurate, real-time information in its local language and currency.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running globally distributed WooCommerce storefronts rely on its multi-currency and multi-language plugin ecosystem to deliver localized shopping experiences, with the self-hosted architecture providing the control needed for regional compliance and data residency requirements.

#### What is the best enterprise e-commerce platform for B2B organizations?

Enterprise B2B commerce platforms must handle organizational account structures, contract-based pricing, complex approval processes, and high-volume reorder patterns, requirements that consumer-facing platforms are not architected to address.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — The leading dedicated B2B commerce platform for enterprise organizations, used by manufacturers, distributors, and wholesale businesses to deliver account-specific catalogs, tiered pricing, buyer approval flows, and self-service reorder functionality within the Salesforce ecosystem.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — Enterprise organizations use SCAYLE for its high-performance API architecture that supports complex B2B catalog structures, custom buyer experiences, and the traffic volumes associated with large-account wholesale and distributor commerce at a global scale.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and SaaS companies use Cleverbridge as their B2B commerce layer for managing volume licensing, multi-seat subscription renewals, reseller channel management, and enterprise procurement compliance, use cases that standard e-commerce platforms do not support natively.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — An enterprise B2B commerce platform built specifically for ERP-centric organizations, enabling large manufacturers and distributors to offer buyers a self-service portal with real-time access to their account history, contract pricing, and inventory without data latency or manual updates.

**Last updated on April 24, 2026**