--- title: Liftoff Reviews meta_title: 'Liftoff Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 11 reviews by the users' company size, role or industry to find out how Liftoff works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 11 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Liftoff Reviews **Vendor:** Launchpad Intelligent Software **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.5/5.0 **Total Reviews:** 11 ## About Liftoff Liftoff is a cloud-based eCommerce selling, shipping, and site content management solution for B2B and B2C sellers. The platform allows users to set up their own custom company store or retail site, without requiring any coding or website building experience. Liftoff offers a range of website templates and themes which users can customize with their company logo, color schemes, and fonts. Template HTML and CSS can also be modified, giving users greater control over store customization. The Liftoff dashboard allows users to manage site content, products, users, and discounts, and configure metrics, analytics, and ERP integrations in a single interface. Stores can be given custom domain names, custom SSL certificates are supported, and users can also add blogs, news feeds, and other data-driven content to their site. For payment processing, Liftoff supports multiple payment gateways, including PayPal, Authorize.Net, Payflow Pro and PayTrace. Purchase orders are also supported, and users can control customer credit, discounts, gift cards, and more. Inventory levels are updated automatically with every sale, and users are alerted when inventory drops below specified levels. Taxes are automatically calculated, and automatic shipment rating for both UPS and USPS is supported, for domestic and international shipments. The ordering process can be customized using workflow rules to manage customer messaging, hold orders for approval, and more. ## Liftoff Pros & Cons **What users like:** - Users find Liftoff to be **extremely easy to use** , appreciating its user-friendly features and automation capabilities. (4 reviews) - Users commend the **responsive and helpful customer support** of Liftoff, enhancing their overall experience with the platform. (2 reviews) - Users enjoy the **wonderful app variety** of Liftoff, finding the platform easy to navigate and highly supportive. (1 reviews) - Users appreciate the **automated inventory updates** in Liftoff, making management effortless and efficient. (1 reviews) - Users enjoy the **no coding required** feature of Liftoff, making it effortless for everyone to use. (1 reviews) - Process Simplification (1 reviews) - Template Variety (1 reviews) **What users dislike:** - Users find the **initial confusion** overwhelming, suggesting improved tutorials would significantly enhance the user experience. (1 reviews) - Users find the **initial cost of Liftoff expensive** , though some believe its value justifies the investment. (1 reviews) - Users find the **learning curve challenging** , suggesting an improved tutorial would greatly benefit new users. (1 reviews) - Users feel Liftoff lacks **essential features** like website building assistance and adequate customer support. (1 reviews) - Users express concerns over **poor customer support** , often feeling neglected when seeking assistance with Liftoff. (1 reviews) ## Liftoff Discussions - [What is Liftoff used for?](https://www.g2.com/discussions/what-is-liftoff-used-for) - [It could get better?](https://www.g2.com/discussions/13372-it-could-get-better) - 1 upvote - [View Liftoff pricing details and edition comparison](https://www.g2.com/products/liftoff/reviews?page=2&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+09%3A43%3A09+-0500&secure%5Bsession_id%5D=0588f3bd-17fe-4227-93cf-836cd02f0412&secure%5Btoken%5D=dae67770cbff2033f6b108ed8c63f5a923ec0243346e1ff27fce872ba546b9c3&format=llm_user) ## Liftoff Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top Liftoff Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (764 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews)