1. [Home](https://www.g2.com/) 2. ... 3. [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) 4. [Liftoff Discussions](https://www.g2.com/products/liftoff/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c1545532bb136a74c0f753686bd35b8c/liftoff.png "Product Avatar Image") ](/products/liftoff/reviews) [ Liftoff ](/products/liftoff/reviews) (11)4.5/5 Liftoff is a cloud-based eCommerce selling, shipping, and site content management solution for B2B and B2C sellers. The platform allows users to set up their own custom company store or retail site, without requiring any coding or website building experience. Liftoff offers a range of website templates and themes which users can customize with their company logo, color schemes, and fonts. Template HTML and CSS can also be modified, giving users greater control over store customization. The Liftoff dashboard allows users to manage site content, products, users, and discounts, and configure metrics, analytics, and ERP integrations in a single interface. Stores can be given custom domain names, custom SSL certificates are supported, and users can also add blogs, news feeds, and other data-driven content to their site. For payment processing, Liftoff supports multiple payment gateways, including PayPal, Authorize.Net, Payflow Pro and PayTrace. Purchase orders are also supported, and users can control customer credit, discounts, gift cards, and more. Inventory levels are updated automatically with every sale, and users are alerted when inventory drops below specified levels. Taxes are automatically calculated, and automatic shipment rating for both UPS and USPS is supported, for domestic and international shipments. The ordering process can be customized using workflow rules to manage customer messaging, hold orders for approval, and more. Show More * * * ### 81.0 Nps Score Already have Liftoff? ### All Liftoff Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is Liftoff used for? ](/discussions/what-is-liftoff-used-for) What is Liftoff used for? [ E-Commerce Platforms ](https://www.g2.com/tags/e-commerce-platforms) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Liftoff+questions+and+get+answers+from+expert+users+in+our+Liftoff+Discussions+section.&title=Liftoff+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fliftoff%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Liftoff+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fliftoff%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fliftoff%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Liftoff+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fliftoff%2Fdiscuss%0aAsk+Liftoff+questions+and+get+answers+from+expert+users+in+our+Liftoff+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Liftoff+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fliftoff%2Fdiscuss%0aAsk+Liftoff+questions+and+get+answers+from+expert+users+in+our+Liftoff+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") G2 Verified User in Computer Software • almost 7 years ago More Options - [ # It could get better? ](/discussions/13372-it-could-get-better) In my opinion I think I could improve by giving more publicity. [ E-Commerce Platforms ](https://www.g2.com/tags/e-commerce-platforms) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Liftoff+questions+and+get+answers+from+expert+users+in+our+Liftoff+Discussions+section.&title=Liftoff+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fliftoff%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Liftoff+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fliftoff%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fliftoff%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Liftoff+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fliftoff%2Fdiscuss%0aAsk+Liftoff+questions+and+get+answers+from+expert+users+in+our+Liftoff+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Liftoff+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fliftoff%2Fdiscuss%0aAsk+Liftoff+questions+and+get+answers+from+expert+users+in+our+Liftoff+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/liftoff/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_c1545532bb136a74c0f753686bd35b8c/liftoff.png "Product Avatar Image") ### Have you used Liftoff before? Answer a few questions to help the Liftoff community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fliftoff%2Fdiscuss%3Fsmall_ask%3Dliftoff) No ## Top Contributors in Liftoff 1 ![Daniel G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel G.") DG Loading... ### [Daniel G.](https://www.g2.com/users/1c8cb4c5-6d61-4390-82aa-a24fe090daa5 "Daniel G.") Consultor 1 pt