LifeStreet builds solutions to help mobile app developers find and grow their audiences. Its leading programmatic marketing platform empowers mobile marketers to take full advantage of programmatic advertising by offering transparency, granular controls, and high performing ad experiences. LifeStreet’s proprietary deep learning models drive more effective bidding, enabling higher user quality, and deliver 50% more ROI than traditional machine learning models. By adjusting bids based on each prospective user's unique value to the advertiser, LifeStreet is able to maximize ROAS and optimize to any post-install KPI, including retention, purchase value, propensity to act, and more. Deeply trusted by app developers all over the world, LifeStreet was founded in 2009 with the vision of becoming the most intelligent, transparent, and accessible programmatic platform for mobile app developers. The company is headquartered in San Francisco, California.