[ Lifesight Reviews ](https://www.g2.com/products/lifesight/reviews) [ Lifesight Reviews ](https://www.g2.com/products/lifesight/reviews) # Lifesight Features ##### ## Metrics (6) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Show More ##### ## Reporting (10) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Dashboards Provides customizable dashboards that allow users to view and manage data. Data Visualizations Displays attribution data through easy-to-interpret charts and graphs. Custom Reporting Allows users to build custom reports. Show More ##### ## Other (3) Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## Marketing Operations (6) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Spend Management Includes features for budgeting, forecasting, and managing marketing investments White Label Offers a white labeling service for agencies or resellers to customize platform branding Show More ##### ## Campaign Activity (6) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Brand Optimization Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Show More ##### ## Platform Basics (5) Templates Provide templates for customer journey mapping to jumpstart the process. Exporting Ability to export customer journey maps in a variety of formats to present and analyze. Multi-user Access and Collaboration Allow team members to invite others to collaborate on journey maps and make direct changes. Multiple Personas Provide the ability to compare the experiences of multiple personas in one journey map. Data Analytics Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. Show More ##### ## Attribution Modeling (6) Single-Touch Attribution Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. Multi-Touch Attribution Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. Algorithmic Attribution Uses machine learning to create an attribution model. Cross-Device Attribution Tracks customer interactions across mobile and desktop. Offline Attribution Allows users to track touchpoints through offline channels, such as events. Custom Attribution Allows the user to create a custom attribution model. Show More ##### ## Marketing (4) B2B Attribution Provides features for B2B marketers. B2C Attribution Provides features for B2C marketers. Marketing Channels Enables marketers to track multiple marketing channels. Integrations Integrates with other sales, marketing, and advertising software. Show More ##### ## Platform Insights (7) Ad Creatives Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser. Buying Strategies Ability to showcase where and how advertisers are buying (direct vs. programmatic). Publisher Data Provides data on which publishers competitors are buying the most traffic from. Advertising Spend Provides data on ad spend and ranking reports of top competitive ad spenders. Websites and Social Channels Provides data on which websites and social channels advertisers are spending the most. Device Insights Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile). Ad Intelligence Reporting Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc. Show More ##### ## Platform Additional Functionality (2) Ad Competitive Benchmarking Ability to benchmark competitor's ad spend, share of voice, and ad creatives. Alerts Provides alerts, or automated notifications, to when advertisers launch new campaigns. Show More ##### ## Agentic AI - Marketing Analytics (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Attribution (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Show More ##### ## Agentic AI - Customer Journey Mapping (1) Autonomous Task Execution Capability to perform complex tasks without constant human input Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Advertising Intelligence (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,890) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5(14,767) ](https://www.g2.com/products/activecampaign/reviews) [ ![Triple Whale](https://images.g2crowd.com/uploads/product/hd_favicon/1921fd8daa032ed541e35791b1f7334e/triple-whale.svg "Triple Whale") Triple Whale 4.5/5(482) ](https://www.g2.com/products/triple-whale/reviews) [ View All Alternatives ](https://www.g2.com/products/lifesight/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. ##### Categories on G2 [ Marketing Analytics ](https://www.g2.com/categories/marketing-analytics)[ Attribution ](https://www.g2.com/categories/attribution)[ Customer Journey Mapping ](https://www.g2.com/categories/customer-journey-mapping) [ Digital Analytics ](https://www.g2.com/categories/digital-analytics)[ Digital Advertising Intelligence ](https://www.g2.com/categories/digital-advertising-intelligence) Show More ##### Explore More [ Anti Money Laundering (AML) ](https://www.g2.com/glossary/anti-money-laundering-aml-definition)[ Affordable AI sales assistants for medium businesses ](https://www.g2.com/discussions/what-are-the-most-affordable-ai-sales-assistants-for-medium-businesses)[ Which call center management software is best rated ](https://www.g2.com/discussions/which-call-center-management-software-is-best-rated) [ Best virtual event platform for businesses ](https://www.g2.com/discussions/best-virtual-event-platform-for-businesses)[ Which all-in-one sales gamification and incentive tracking software works best for a distributed sales team that is spread across multiple offices and time zones? ](https://www.g2.com/discussions/sales-gamification-which-all-in-one-sales-gamification-and-incentive-tracking-software-works-best-for-a-distributed-sale)[ Pros and Cons Details ](https://www.g2.com/products/lifesight/reviews?qs=pros-and-cons) Show More [ Anti Money Laundering (AML) ](https://www.g2.com/glossary/anti-money-laundering-aml-definition)[ Affordable AI sales assistants for medium businesses ](https://www.g2.com/discussions/what-are-the-most-affordable-ai-sales-assistants-for-medium-businesses)[ Which call center management software is best rated ](https://www.g2.com/discussions/which-call-center-management-software-is-best-rated) [ Best virtual event platform for businesses ](https://www.g2.com/discussions/best-virtual-event-platform-for-businesses)[ Which all-in-one sales gamification and incentive tracking software works best for a distributed sales team that is spread across multiple offices and time zones? ](https://www.g2.com/discussions/sales-gamification-which-all-in-one-sales-gamification-and-incentive-tracking-software-works-best-for-a-distributed-sale)[ Pros and Cons Details ](https://www.g2.com/products/lifesight/reviews?qs=pros-and-cons)