# Best E-Commerce Platforms

## How Many E-Commerce Platforms Products Does G2 Track?

**Total Products under this Category:** 566

### Category Stats (Jul 2026)

- **Average Rating:** 4.4/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Crystallize (+28.56%) - Among all products in this category, Crystallize recorded the largest rating increase compared to last month

_Last updated: July 23, 2026_

## How Does G2 Rank E-Commerce Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 24,000+ Authentic Reviews
- 566+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for E-Commerce Platforms
 ![G2 Grid® for E-Commerce Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/e-commerce-platforms/grids.png?focus%5B%5D=705&focus%5B%5D=18479&focus%5B%5D=320&focus%5B%5D=605&focus%5B%5D=1331985&focus%5B%5D=4443&focus%5B%5D=27886&focus%5B%5D=706)

Highlighted products: Shopify, Shopify Plus, Salesforce B2C Commerce, Salesforce B2B Commerce, Wix Studio, WooCommerce, Adobe Commerce (formerly Magento Commerce), and BigCommerce.

Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-platforms/grids.json?focus%5B%5D=shopify&focus%5B%5D=shopify-plus&focus%5B%5D=salesforce-b2c-commerce&focus%5B%5D=salesforce-b2b-commerce&focus%5B%5D=wix-studio&focus%5B%5D=woocommerce&focus%5B%5D=adobe-commerce-formerly-magento-commerce&focus%5B%5D=bigcommerce)

**Sponsored**

### SAP Commerce Cloud

The SAP Commerce solutions delivers feature rich digital commerce capabilities built on a modern cloud native platform that will enable businesses to innovate quickly and deliver the perfect fit digital commerce solution for your business. SAP Commerce has the broadest and varying customer base with over 3500 customers, representing 20 industries across 100 countries. Customers trust our solution for its ability to scale and perform, customers has transacted over 570B+ dollars of gross merchandising value representing over 120M+ orders on our ecommerce platform.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=34&secure%5Bchosen_at%5D=2026-07-30T04%3A19%3A14Z&secure%5Bdisplayable_resource_id%5D=34&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=34&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=785&secure%5Bresource_id%5D=34&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-platforms%3Fopen_modal_url%3D%252Fproducts%252Fliferay-commerce%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fe-commerce-platforms%2526source%253Dcategory&secure%5Btoken%5D=159249fa2475c1423ca9707d03af99152ee3890076da0f8c02ca0c122df1caac&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fdocuments%2F2023%2F06%2Fe4554804-787e-0010-bca6-c68f7e60039b.rc.html%3Fcampaigncode%3DCRM-YD25-CEX-407333%26source%3DCOMMERCE-click-campaign-G2&secure%5Burl_type%5D=custom_url)

### [Shopify](https://www.g2.com/de/products/shopify/reviews)

Shopify ist die führende cloudbasierte, multikanalige Handelsplattform, die für kleine und mittelständische Unternehmen entwickelt wurde. Händler können die Software nutzen, um ihre Geschäfte über mehrere Vertriebskanäle hinweg zu entwerfen, einzurichten und zu verwalten, einschließlich Web, Mobil, soziale Medien, Marktplätze, stationäre Standorte und Pop-up-Shops. Die Plattform bietet Händlern auch ein leistungsstarkes Backoffice und eine einheitliche Sicht auf ihr Geschäft. Die Shopify-Plattform wurde für Zuverlässigkeit und Skalierbarkeit entwickelt und nutzt Unternehmens-Technologie, die Unternehmen jeder Größe zur Verfügung steht. Shopify betreibt derzeit über 800.000 Unternehmen in etwa 150 Ländern und wird von Marken wie Tesla Motors, Budweiser, Red Bull, LA Lakers, der New York Stock Exchange, GoldieBlox und vielen anderen vertraut.

**Average Rating:** 4.4/5.0

**Total Reviews:** 4,943

#### How Do G2 Users Rate Shopify?

- **War the product ein guter Geschäftspartner?:** 8.8/10 (Category avg: 8.9/10)
- **Dehnbarkeit:** 8.5/10 (Category avg: 8.4/10)
- **Anpassung:** 8.3/10 (Category avg: 8.4/10)
- **Daten-Orchestrierung:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Shopify?

- **Verkäufer:** [Shopify](https://www.g2.com/de/sellers/shopify)
- **Gründungsjahr:** 2006
- **Hauptsitz:** Ottawa, ON
- **Twitter:** @Shopify  
450,909 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a47e88783b7429c2984c8a3e2defbd798a6e43fb11bd4596b012234db02fbbd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F784652%2F&secure%5Burl_type%5D=linkedin_company_website)  
28,516 Mitarbeiter\*innen auf LinkedIn®
- **Eigentum:** NYSE:SHOP

#### Who Uses This Product?

- **Who Uses This:** Eigentümer, Gründer
- **Top Industries:** Einzelhandel, Bekleidung und Mode
- **Company Size:** 78% Small, 15% Medium

#### What Do G2 Reviewers Say About Shopify?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer schätzen die **Benutzerfreundlichkeit** von Shopify, die eine schnelle Einrichtung und nahtlose Integration von Apps ermöglicht.
- Benutzer schätzen die **einfache Integration** von Shopify, die die Funktionalität verbessert und den E-Commerce für ein reibungsloses Online-Erlebnis optimiert.
- Benutzer lieben die **schnelle Einrichtung** von Shopify, die es ermöglicht, Geschäfte schnell ohne technische Komplikationen zu starten.
- Benutzer schätzen die **benutzerfreundliche Plattform** von Shopify und schätzen ihre Einfachheit bei der effizienten Verwaltung von Online-Shops.
- Benutzer schätzen die **Zuverlässigkeit** von Shopify und loben die einfache Einrichtung sowie die reibungslose, benutzerfreundliche Erfahrung.

##### Cons

- Benutzer finden Shopify **teuer** aufgrund kostspieliger Drittanbieter-Apps und der Notwendigkeit von Programmierkenntnissen für fortgeschrittene Anpassungen.
- Benutzer finden **begrenzte Anpassungsoptionen** frustrierend ohne Programmierkenntnisse, was zu höheren Kosten für erweiterte Funktionen führt.
- Benutzer finden die **begrenzten Funktionen** von Shopify frustrierend, da kostenpflichtige Apps und Programmierung für notwendige Anpassungen erforderlich sind.
- Benutzer sind frustriert über **Preisprobleme** , insbesondere automatische Abzüge und sich anhäufende Transaktionsgebühren, die kleine Unternehmen belasten.
- Benutzer bemerken **Einschränkungen bei der Anpassung** und steigende Kosten, insbesondere wenn sie ihre Geschäfte auf Shopify skalieren.

#### What Are Recent G2 Reviews of Shopify?

**["Shopify hält unser Bestellmanagement organisiert und effizient."](https://www.g2.com/de/survey_responses/shopify-review-13107263)**

**Rating:** 4.0/5.0 stars

_— Luz Paola Q._

[Read full review](https://www.g2.com/de/survey_responses/shopify-review-13107263)

**["Intuitiver, benutzerfreundlicher Store-Builder, der den technischen Kopfschmerz beseitigt"](https://www.g2.com/de/survey_responses/shopify-review-12913625)**

**Rating:** 4.5/5.0 stars

_— eklavya s._

[Read full review](https://www.g2.com/de/survey_responses/shopify-review-12913625)

#### What Are G2 Users Discussing About Shopify?

- [Wie nutzen Unternehmer Shopify, um ihre Online-Einzelhandelsgeschäfte aufzubauen und zu erweitern?](https://www.g2.com/de/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) - 4 comments, 4 upvotes
- [Wie wird Shopify genutzt, um die betriebliche Effizienz und das Benutzererlebnis in seinem spezifischen Bereich zu verbessern?](https://www.g2.com/de/discussions/how-is-shopify-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments, 3 upvotes
- [Wofür wird Shopify verwendet?](https://www.g2.com/de/discussions/what-is-shopify-used-for) - 6 comments, 5 upvotes
- [Was beinhaltet der Basis-Plan von Shopify?](https://www.g2.com/de/discussions/what-does-the-basic-shopify-plan-include) - 3 comments
- [Is Shopify a software?](https://www.g2.com/de/discussions/is-shopify-a-software) - 2 comments

### [Shopify Plus](https://www.g2.com/de/products/shopify-plus/reviews)

Shopify Plus ist die Handelsplattform für Unternehmen mit hohem Wachstum und hohem Volumen, die Geschwindigkeit und Agilität mit der skalierbaren Grundlage verbindet, die sie benötigen, um größer und schneller zu wachsen. Unsere Plattform ermöglicht es Marken, die Regeln des Handels zu brechen durch: - Unbegrenzte Erweiterbarkeit, Integrationen und Anpassungen durch Shopify-Apps und Partner - Individuelle Automatisierung mit Apps wie Shopify Flow, Launchpad und Scripts - Beschleunigter und anpassbarer Checkout - Lokalisierte Kundenerlebnisse mit globalen Storefronts Shopify Plus unterstützt über 10.000 der am schnellsten wachsenden Marken der Welt, darunter FashionNova, Budweiser, RedBull, Colourpop und mehr.

**Average Rating:** 4.4/5.0

**Total Reviews:** 855

#### How Do G2 Users Rate Shopify Plus?

- **War the product ein guter Geschäftspartner?:** 8.5/10 (Category avg: 8.9/10)
- **Dehnbarkeit:** 8.1/10 (Category avg: 8.4/10)
- **Anpassung:** 8.2/10 (Category avg: 8.4/10)
- **Daten-Orchestrierung:** 7.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Shopify Plus?

- **Verkäufer:** [Shopify](https://www.g2.com/de/sellers/shopify)
- **Unternehmenswebsite:** www.shopify.com
- **Gründungsjahr:** 2006
- **Hauptsitz:** Ottawa, ON
- **Twitter:** @Shopify  
450,909 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a47e88783b7429c2984c8a3e2defbd798a6e43fb11bd4596b012234db02fbbd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F784652%2F&secure%5Burl_type%5D=linkedin_company_website)  
28,516 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Eigentümer
- **Top Industries:** Einzelhandel, Bekleidung und Mode
- **Company Size:** 65% Small, 26% Medium

#### What Do G2 Reviewers Say About Shopify Plus?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer bewundern die **Benutzerfreundlichkeit** von Shopify Plus, die eine schnelle Einrichtung der Website und eine effiziente Verwaltung mehrerer Geschäfte ermöglicht.
- Benutzer loben den **außergewöhnlichen Kundensupport** von Shopify Plus und schätzen seine Reaktionsfähigkeit und Hilfsbereitschaft während ihrer gesamten Erfahrung.
- Benutzer schätzen die **Zuverlässigkeit von Shopify Plus** , das sich durch Skalierbarkeit und Leistung in Zeiten hohen Verkehrsaufkommens auszeichnet.
- Benutzer loben die **schnelle Einrichtung** von Shopify Plus und heben die hilfreiche Dokumentation und das unterstützende Betreuungsteam für reibungslose Übergänge hervor.
- Benutzer finden die **einfache Einrichtung** von Shopify Plus als äußerst vorteilhaft und benutzerfreundlich für einen schnellen Kundenzugang.

##### Cons

- Benutzer finden Shopify Plus **teuer** , insbesondere für kleinere Marken, mit zusätzlichen Kosten für Anpassungen und begrenzter Flexibilität.
- Benutzer finden **begrenzte Anpassungsoptionen** frustrierend, was oft Entwickler und zusätzliche Kosten für die gewünschte Flexibilität erfordert.
- Benutzer finden **begrenzte Funktionen** in Shopify Plus und benötigen oft Entwicklerkenntnisse und Drittanbieter-Tools für Erweiterungen.
- Benutzer empfinden die **fehlenden Funktionen** in Shopify Plus als einschränkend, was den Einsatz von Drittanbieter-Apps für erweiterte Fähigkeiten erforderlich macht.
- Benutzer heben die **zusätzlichen Kosten** hervor, die mit Shopify Plus verbunden sind, was es für viele Unternehmen weniger zugänglich und budgetfreundlich macht.

#### What Are Recent G2 Reviews of Shopify Plus?

**["Shopify Plus: Unternehmensstärke mit einer benutzerfreundlichen, skalierbaren Erfahrung"](https://www.g2.com/de/survey_responses/shopify-plus-review-12484480)**

**Rating:** 4.5/5.0 stars

_— Valeriia I._

[Read full review](https://www.g2.com/de/survey_responses/shopify-plus-review-12484480)

**["Einfach, skalierbar und immer innovativ – mit blitzschnellem Shopify Plus Support"](https://www.g2.com/de/survey_responses/shopify-plus-review-12723445)**

**Rating:** 5.0/5.0 stars

_— Jordan D._

[Read full review](https://www.g2.com/de/survey_responses/shopify-plus-review-12723445)

#### What Are G2 Users Discussing About Shopify Plus?

- [Wie funktioniert Shopify Plus?](https://www.g2.com/de/discussions/how-does-shopify-plus-work) - 2 comments
- [Welche Marken verwenden Shopify Plus?](https://www.g2.com/de/discussions/what-brands-use-shopify-plus) - 1 comment
- [Was sind die Funktionen von Shopify?](https://www.g2.com/de/discussions/shopify-plus-what-are-the-features-of-shopify) - 1 comment
- [Was sind die Vorteile von Shopify Plus?](https://www.g2.com/de/discussions/what-are-the-benefits-of-shopify-plus) - 1 comment

### [Salesforce B2C Commerce](https://www.g2.com/de/products/salesforce-b2c-commerce/reviews)

Salesforce B2C Commerce befähigt Kunden, die Rentabilität schnell zu steigern. Kunden jeder Größe können pixelgenaue Erlebnisse schaffen und Handel in jeden Berührungspunkt mit Vorlagen, Komponierbarkeit und Headless-APIs einbetten. Währenddessen hilft automatisierte KI, Kosten zu senken und die Produktivität der Händler zu steigern. Durch die Verbindung der Einkaufserfahrung über einheitliches Marketing, Service und Auftragsabwicklung können Unternehmen nahtlose, personalisierte Erlebnisse über alle Verbraucherkontaktpunkte hinweg mit einer einzigen Sicht auf den Kunden liefern. B2C Commerce ist die einzige Plattform, der vertraut wird, um unseren Kunden jeden Tag, jeden Monat und jeden Feiertag weltweit Erfolg zu bringen.

**Average Rating:** 4.3/5.0

**Total Reviews:** 558

#### How Do G2 Users Rate Salesforce B2C Commerce?

- **War the product ein guter Geschäftspartner?:** 8.6/10 (Category avg: 8.9/10)
- **Dehnbarkeit:** 8.4/10 (Category avg: 8.4/10)
- **Anpassung:** 8.5/10 (Category avg: 8.4/10)
- **Daten-Orchestrierung:** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Salesforce B2C Commerce?

- **Verkäufer:** [Salesforce](https://www.g2.com/de/sellers/salesforce)
- **Unternehmenswebsite:** www.salesforce.com
- **Gründungsjahr:** 1999
- **Hauptsitz:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Salesforce-Entwickler, Manager
- **Top Industries:** Einzelhandel, Informationstechnologie und Dienstleistungen
- **Company Size:** 40% Medium, 33% Large

#### What Do G2 Reviewers Say About Salesforce B2C Commerce?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer schätzen die **benutzerfreundliche Oberfläche** von Salesforce B2C Commerce, die es einfach macht, große Bestände effizient zu verwalten.
- Benutzer schätzen die **leistungsstarke und vollständige Plattform** von Salesforce B2C Commerce, um digitalen Handel effektiv zu verwalten.
- Benutzer schätzen die **nahtlosen Integrationen** von Salesforce B2C Commerce, die die Kundenreise und die betriebliche Effizienz verbessern.
- Benutzer schätzen die **Personalisierungswerkzeuge** von Salesforce B2C Commerce, die das Kundenengagement verbessern und die Verkaufsumwandlungen steigern.
- Benutzer schätzen die **einfache Integration** von Salesforce B2C Commerce, was die Gesamteffizienz verbessert und den ROI erheblich steigert.

##### Cons

- Benutzer finden die **komplexe Einrichtung** von Salesforce B2C Commerce herausfordernd, insbesondere für kleinere Teams und Projekte.
- Benutzer finden Salesforce B2C Commerce **teuer** , insbesondere in Bezug auf Einrichtungs-, Anpassungs- und laufende Wartungskosten.
- Benutzer empfinden die **Komplexität der Einrichtung und Anpassung** in Salesforce B2C Commerce als ein erhebliches Hindernis für kleinere Teams.
- Benutzer finden die **schwierige Einrichtung** von Salesforce B2C Commerce herausfordernd, insbesondere für diejenigen, die neu auf der Plattform sind.
- Benutzer stehen oft vor **komplexen Implementierungsherausforderungen** , die die Einführung behindern können, insbesondere für kleinere Teams ohne technische Expertise.

#### What Are Recent G2 Reviews of Salesforce B2C Commerce?

**["Zuverlässiger und skalierbarer E-Commerce mit Salesforce B2C Commerce"](https://www.g2.com/de/survey_responses/salesforce-b2c-commerce-review-12711370)**

**Rating:** 5.0/5.0 stars

_— Rossella P._

[Read full review](https://www.g2.com/de/survey_responses/salesforce-b2c-commerce-review-12711370)

**["Effiziente Integration, aber etwas teuer"](https://www.g2.com/de/survey_responses/salesforce-b2c-commerce-review-12548907)**

**Rating:** 4.0/5.0 stars

_— Siddhant S._

[Read full review](https://www.g2.com/de/survey_responses/salesforce-b2c-commerce-review-12548907)

#### What Are G2 Users Discussing About Salesforce B2C Commerce?

- [What is Salesforce Commerce for B2C used for?](https://www.g2.com/de/discussions/what-is-salesforce-commerce-for-b2c-used-for)
- [Ist Salesforce eine E-Commerce-Plattform?](https://www.g2.com/de/discussions/is-salesforce-an-ecommerce-platform) - 1 comment
- [Was sind B2B und B2C in Salesforce?](https://www.g2.com/de/discussions/salesforce-commerce-for-b2c-what-is-b2b-and-b2c-in-salesforce) - 1 comment
- [Was ist eine B2C-Plattform?](https://www.g2.com/de/discussions/what-is-a-b2c-platform) - 1 comment
- [Was ist Salesforce Commerce?](https://www.g2.com/de/discussions/what-is-salesforce-commerce) - 1 comment

### [Wix Studio](https://www.g2.com/de/products/wix-studio/reviews)

Wix Studio ist die Website-Erstellungsplattform für professionelle Designer, Entwickler und Vermarkter. Mit hochentwickelten Designfähigkeiten, optimierten Arbeitsabläufen und robusten Geschäftstools befähigt es Freiberufler und Agenturen, außergewöhnliche Websites mit maximaler Effizienz zu erstellen, zu verwalten und zu skalieren. Wix Studio erfüllt die Anforderungen professioneller Web-Ersteller, indem es eine All-in-One-Lösung bietet, die fortschrittliche Designtechnologie mit Workflow-, Geschäfts- und Kundenmanagement-Tools kombiniert. Benutzer können effizient zusammenarbeiten, leistungsstarke Websites entwerfen und ihre Kundenbasis erweitern – egal, ob sie Teil einer Agentur, eines kleinen Studios oder unabhängig arbeiten. Hauptmerkmale umfassen: - Erweiterte Designfähigkeiten: Greifen Sie auf einen vollständig responsiven Drag-and-Drop-Editor mit umfangreicher Designpräzision und Flexibilität zu. Mit benutzerdefinierten Breakpoints, Layout-Rastern und No-Code-Animationen und -Effekten können Sie visuell unverwechselbare, benutzerdefinierte Websites erstellen. - Hyper-effizienter Workflow: Wix Studio ist darauf ausgelegt, Arbeitsabläufe zu optimieren, Wiederholungen zu minimieren und die kreative Leistung zu maximieren. Von Anfang an können Sie Design-Dateien mit dem Figma to Studio-Plugin sofort in voll funktionsfähige Websites umwandeln oder mit dem KI-gestützten Visual Sitemap und Wireframe Generator schnell Website-Strukturen abbilden. Eine Bibliothek mit vorgefertigten Komponenten und über 375 responsiven Vorlagen beschleunigt den Aufbau, während Website-Stile und -Themen die Markenkonsistenz über Projekte hinweg sicherstellen. Und mit integrierten KI-Tools zur Automatisierung sich wiederholender Aufgaben und zur Optimierung des Designs können Sie sich auf Kreativität konzentrieren, nicht auf Routinearbeiten. - Tiefe Funktionalität: Wix Studio bietet ein robustes No-Code-CMS, das die Erstellung dynamischer Inhalte, benutzerdefinierte Sammlungen und präzises Styling ermöglicht. Ersteller können auch benutzerdefiniertes CSS, Backend-Logik hinzufügen und in einer auf VS Code basierenden IDE arbeiten oder sich nahtlos mit GitHub für Entwicklung und Bereitstellung integrieren. - Kundenmanagement: Zentralisieren Sie Kommunikation, Genehmigungen und Feedback innerhalb der Plattform, um das Kundenmanagement zu vereinfachen. Das Client Kit ermöglicht nahtlose Übergaben, indem Sie benutzerdefinierte Tutorials, Anleitungen und Ressourcen direkt zu den Kundendashboards hinzufügen, um eine einfache Einarbeitung und laufende Unterstützung zu gewährleisten. Mit Tools wie dem Content Mode können Kunden Website-Inhalte unabhängig aktualisieren, ohne das Design zu beeinträchtigen. - Management-Workflows: Verwalten Sie Ihr Team und Ihre Kunden von einem einheitlichen Dashboard aus. Mit integrierten Lösungen für Stores, Events, Buchungen und mehr können Ersteller problemlos verschiedene Kundenoperationen abwickeln – keine Plugins oder externen Tools erforderlich. Wix Studio bringt alles zusammen, kombiniert kollaborative Tools, vorgefertigte Abschnitte und Wireframes, um sowohl den Aufbau als auch das Management zu optimieren. Außerdem kümmern sich integrierte Automatisierungen um Marketing, Kundenbindung und interne Benachrichtigungen, sodass Sie sich auf das Wesentliche konzentrieren können. - Wachstumschancen: Wix Studio hilft Agenturen und Freiberuflern, kreatives Fachwissen in skalierbares Wachstum umzuwandeln. Durch das Partnerprogramm schalten Sie gestufte Vorteile frei, die sich mit Ihrer Agentur weiterentwickeln, während Sie neue Einkommensströme eröffnen. Verkaufen Sie benutzerdefinierte Vorlagen im globalen Marktplatz, verdienen Sie Umsatzanteile von Premium-Websites und Marketinglösungen und monetarisieren Sie Ihre Apps und Widgets, indem Sie über 258 Millionen Nutzer im Wix App Market erreichen. Wix Studio ist eine vielseitige Lösung für professionelle Web-Ersteller, die effizient außergewöhnliche Websites produzieren und ihren Workflow und ihr Geschäftswachstum auf einer einheitlichen Plattform verwalten möchten.

**Average Rating:** 4.6/5.0

**Total Reviews:** 81

#### How Do G2 Users Rate Wix Studio?

- **War the product ein guter Geschäftspartner?:** 9.4/10 (Category avg: 8.9/10)
- **Dehnbarkeit:** 8.5/10 (Category avg: 8.4/10)
- **Anpassung:** 8.0/10 (Category avg: 8.4/10)
- **Daten-Orchestrierung:** 8.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Wix Studio?

- **Verkäufer:** [Wix](https://www.g2.com/de/sellers/wix)
- **Unternehmenswebsite:** www.wix.com
- **Gründungsjahr:** 2006
- **Hauptsitz:** Tel Aviv
- **Twitter:** @Wix  
391,474 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=519a1551b5e5aabc5cd90bbabfb43b61fed589c770eba57f3d750f0570dcc4d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F97250%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,506 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Design, Marketing und Werbung
- **Company Size:** 77% Small, 10% Medium

#### What Do G2 Reviewers Say About Wix Studio?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer finden Wix Studio unglaublich benutzerfreundlich und schätzen seine **Einfachheit und leichte Implementierung** zur effektiven Verwaltung von Websites.
- Benutzer schätzen die **intuitiven Design-Tools** von Wix Studio, die es mühelos machen, schöne, responsive Websites zu erstellen.
- Benutzer genießen die **benutzerfreundliche Plattform** von Wix Studio, die einfache Aktualisierungen und nahtlose Integration für effektives Website-Management ermöglicht.
- Benutzer schätzen die **Einfachheit und Benutzerfreundlichkeit** von Wix Studio, die eine schnelle Erstellung und Verwaltung von Webseiten ermöglicht.
- Benutzer loben den **außergewöhnlichen Kundensupport** von Wix Studio und heben schnelle Reaktionen und kompetente Unterstützung hervor.

##### Cons

- Benutzer bemerken die **begrenzten Funktionen** von Wix Studio, die Umgehungslösungen für komplexe Projekte und Integrationen erfordern.
- Benutzer finden **fehlende Funktionen** in Wix Studio, was zu Frustrationen mit begrenzten Optionen und verwirrenden Elementen führt.
- Benutzer finden die **begrenzten Anpassungsoptionen** von Wix Studio frustrierend, insbesondere bei Vorlagen und dynamischen Elementen.
- Benutzer stehen bei Wix Studio vor einer **steilen Lernkurve** und finden es anfangs weniger intuitiv und überwältigend.
- Benutzer bemerken **begrenzte Optionen** in Wix Studio, was Umgehungslösungen und zusätzlichen Aufwand für komplexe Projekte und individuelle Designs erfordert.

#### What Are Recent G2 Reviews of Wix Studio?

**["Intuitives Werkzeug, Grundlegend für Agenturen"](https://www.g2.com/de/survey_responses/wix-studio-review-11574784)**

**Rating:** 5.0/5.0 stars

_— Verifizierter Benutzer in Marketing und Werbung_

[Read full review](https://www.g2.com/de/survey_responses/wix-studio-review-11574784)

**["Jahrzehntelanger Nutzer hier: Kundenservice der Spitzenklasse und ein sich ständig verbesserndes Wix Studio!"](https://www.g2.com/de/survey_responses/wix-studio-review-12860884)**

**Rating:** 5.0/5.0 stars

_— NitPickin Mobile Detailing T._

[Read full review](https://www.g2.com/de/survey_responses/wix-studio-review-12860884)

### [Salesforce B2B Commerce](https://www.g2.com/de/products/salesforce-b2b-commerce/reviews)

Salesforce B2B Commerce befähigt Kunden, komplexe Käuferbedürfnisse zu erfüllen und die Effizienz im B2B-Vertrieb zu steigern. Automatisieren Sie den Einkauf mit Selbstbedienungs-Schnellbestellungen, konten- und kundenspezifischen Preisen, Berechtigungen, dynamischen Aktionen und mehr. Starten Sie vorgefertigte Seiten für B2B, D2C oder beides. Nutzen Sie gemeinsame Kataloge, Aktionen, Produkte und Preislisten. Erreichen Sie Ihre Wachstumsziele schneller und generieren Sie mehr Umsatz mit B2B Commerce, unterstützt von Salesforce. Erschließen Sie globale Skalierung auf einer vertrauenswürdigen Plattform mit 99,99% nachgewiesener Betriebszeit und Sicherheit sowie einem robusten Partner-Ökosystem, um die Commerce-Fähigkeiten in Ihrem Unternehmen zu erweitern.

**Average Rating:** 4.4/5.0

**Total Reviews:** 285

#### How Do G2 Users Rate Salesforce B2B Commerce?

- **War the product ein guter Geschäftspartner?:** 8.8/10 (Category avg: 8.9/10)
- **Dehnbarkeit:** 8.2/10 (Category avg: 8.4/10)
- **Anpassung:** 8.2/10 (Category avg: 8.4/10)
- **Daten-Orchestrierung:** 8.1/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Salesforce B2B Commerce?

- **Verkäufer:** [Salesforce](https://www.g2.com/de/sellers/salesforce)
- **Unternehmenswebsite:** www.salesforce.com
- **Gründungsjahr:** 1999
- **Hauptsitz:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Salesforce-Entwickler, Business Development Vertreter
- **Top Industries:** Informationstechnologie und Dienstleistungen, Computersoftware
- **Company Size:** 36% Medium, 33% Large

#### What Do G2 Reviewers Say About Salesforce B2B Commerce?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer schätzen die **Benutzerfreundlichkeit** in Salesforce B2B Commerce und loben die unkomplizierten Verwaltungs- und Bereitstellungsprozesse.
- Benutzer schätzen die **optimierten und personalisierten Einkaufserlebnisse** , die durch die tiefe CRM-Integration von Salesforce B2B Commerce bereitgestellt werden.
- Benutzer schätzen die **individuellen Funktionen und die einfache Integration** in Salesforce B2B Commerce zur Verbesserung ihrer Websites.
- Benutzer schätzen die **tiefe Integration mit CRM-Daten** , die personalisierte und kontobasierte Einkaufserlebnisse in B2B-Umgebungen verbessert.
- Benutzer schätzen die **einfache Implementierung und benutzerfreundliche Oberfläche** von Salesforce B2B Commerce, die ihre Verkaufserfahrung verbessert.

##### Cons

- Benutzer haben oft Schwierigkeiten mit der **komplexen Einrichtung** und den hohen Kosten, die mit der Implementierung von Salesforce B2B Commerce verbunden sind.
- Benutzer finden Salesforce B2B Commerce **teuer** , insbesondere aufgrund der hohen Lizenz- und Implementierungskosten.
- Benutzer finden die **Komplexität** von Salesforce B2B Commerce herausfordernd, insbesondere während der Implementierungs- und Anpassungsprozesse.
- Benutzer finden die **schwierige Lernkurve** von Salesforce B2B Commerce herausfordernd, insbesondere für neue Mitarbeiter und fortgeschrittene Konfigurationen.
- Benutzer finden die **Komplexität und Lernkurve** von Salesforce B2B Commerce herausfordernd, was die effektive Einrichtung und Anpassung beeinträchtigt.

#### What Are Recent G2 Reviews of Salesforce B2B Commerce?

**["Optimiertes, anpassbares B2B-Kauferlebnis mit Salesforce B2B Commerce"](https://www.g2.com/de/survey_responses/salesforce-b2b-commerce-review-12794576)**

**Rating:** 5.0/5.0 stars

_— Schantera M._

[Read full review](https://www.g2.com/de/survey_responses/salesforce-b2b-commerce-review-12794576)

**["Salesforce B2B Commerce: Leistungsstarke B2B-Hierarchien, SSO, Benutzerdefinierte Preisgestaltung & RBAC"](https://www.g2.com/de/survey_responses/salesforce-b2b-commerce-review-12736667)**

**Rating:** 4.5/5.0 stars

_— Akansha C._

[Read full review](https://www.g2.com/de/survey_responses/salesforce-b2b-commerce-review-12736667)

#### What Are G2 Users Discussing About Salesforce B2B Commerce?

- [What is your experience with Salesforce Commerce for B2B, and what improvements would you suggest?](https://www.g2.com/de/discussions/what-is-your-experience-with-salesforce-commerce-for-b2b-and-what-improvements-would-you-suggest)
- [Wofür wird Salesforce Commerce für B2B verwendet?](https://www.g2.com/de/discussions/what-is-salesforce-commerce-for-b2b-used-for) - 1 comment
- [What are the advantages of b2b e commerce?](https://www.g2.com/de/discussions/what-are-the-advantages-of-b2b-e-commerce) - 1 comment
- [Was ist B2B E-Commerce mit Beispiel?](https://www.g2.com/de/discussions/what-is-b2b-e-commerce-with-example) - 1 comment
- [What is b2b and b2c in Salesforce?](https://www.g2.com/de/discussions/what-is-b2b-and-b2c-in-salesforce)

### [WooCommerce](https://www.g2.com/de/products/woocommerce/reviews)

WooCommerce ist das beliebteste WordPress-eCommerce-Plugin. Und es ist kostenlos verfügbar. Vollgepackt mit Funktionen, perfekt in Ihre selbst gehostete WordPress-Website integriert. Mit unserem kostenlosen eCommerce-Plugin fügen Sie Ihrer WordPress-Website leistungsstarke Shop-Funktionen hinzu. WooCommerce betreibt über 24% aller Online-Shops und hilft Ihnen, alles zu verkaufen. Wunderschön.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,232

#### How Do G2 Users Rate WooCommerce?

- **War the product ein guter Geschäftspartner?:** 8.6/10 (Category avg: 8.9/10)
- **Dehnbarkeit:** 8.7/10 (Category avg: 8.4/10)
- **Anpassung:** 8.7/10 (Category avg: 8.4/10)
- **Daten-Orchestrierung:** 8.2/10 (Category avg: 8.4/10)

#### Who Is the Company Behind WooCommerce?

- **Verkäufer:** [Automattic Inc.](https://www.g2.com/de/sellers/automattic-inc)
- **Gründungsjahr:** 2005
- **Hauptsitz:** San Francisco, CA
- **Twitter:** @automattic  
57,202 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5d04821a8869970b3fb612d0baf4b054ff467b5fdcf21ea405aa98f0fab97697&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F58194%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,152 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Eigentümer, CEO
- **Top Industries:** Einzelhandel, Marketing und Werbung
- **Company Size:** 89% Small, 9% Medium

#### What Do G2 Reviewers Say About WooCommerce?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer finden die **Benutzerfreundlichkeit** von WooCommerce außergewöhnlich, was eine schnelle Einrichtung und mühelose Verwaltung von E-Commerce-Stores ermöglicht.
- Benutzer lieben die **einfache Integration** von WooCommerce mit verschiedenen Plattformen, was die Effizienz beim Aufbau von Online-Shops verbessert.
- Benutzer schätzen die **Plugin-Flexibilität** von WooCommerce, die eine einfache Anpassung und nahtlose Integration mit verschiedenen Systemen ermöglicht.
- Benutzer lieben das **schnelle E-Commerce-Setup** mit WooCommerce, das eine einfache Seitenerstellung und Plugin-Integration für umfangreiche Funktionalität ermöglicht.
- Benutzer lieben die **hohe Anpassungsfähigkeit** von WooCommerce und genießen die volle Kontrolle und Integration mit verschiedenen Themes und Plugins.

##### Cons

- Benutzer finden WooCommerce **teuer** aufgrund der Kosten für Premium-Funktionen und teure Erweiterungen.
- Benutzer berichten von **langsamer Leistung** in WooCommerce, insbesondere bei umfangreichen Setups und zusätzlichen Plugins, die die Geschwindigkeit beeinträchtigen.
- Benutzer stehen oft vor **Integrationsproblemen** mit WooCommerce aufgrund komplexer Setups und Kompatibilitätsprobleme mit Plugins und Updates.
- Benutzer berichten von **eingeschränkten Funktionen** in WooCommerce, die oft zusätzliche Plugins und individuelle Entwicklungen für eine bessere Funktionalität erfordern.
- Benutzer stehen häufig vor **Aktualisierungsproblemen** , die ihre Anpassungen stören und die Leistung der Website während der Skalierung beeinträchtigen können.

#### What Are Recent G2 Reviews of WooCommerce?

**["Flexibler, skalierbarer WooCommerce-Storefront mit nahtloser WordPress-Integration"](https://www.g2.com/de/survey_responses/woocommerce-review-13023564)**

**Rating:** 4.5/5.0 stars

_— Ravindra N._

[Read full review](https://www.g2.com/de/survey_responses/woocommerce-review-13023564)

**["WooCommerce - Grenzenlose Freiheit, große Verantwortung"](https://www.g2.com/de/survey_responses/woocommerce-review-12860292)**

**Rating:** 4.5/5.0 stars

_— Derek W._

[Read full review](https://www.g2.com/de/survey_responses/woocommerce-review-12860292)

#### What Are G2 Users Discussing About WooCommerce?

- [Wofür wird WooCommerce verwendet?](https://www.g2.com/de/discussions/what-is-woocommerce-used-for) - 3 comments, 1 upvote
- [Ist WooCommerce kostenlos zu verwenden?](https://www.g2.com/de/discussions/is-woocommerce-free-to-use) - 2 comments
- [Was sind vorgestellte Produkte in WooCommerce?](https://www.g2.com/de/discussions/what-is-featured-products-in-woocommerce) - 1 comment
- [Wofür wird WooCommerce verwendet?](https://www.g2.com/de/discussions/what-is-the-use-of-woocommerce) - 2 comments

### [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/de/products/adobe-commerce-formerly-magento-commerce/reviews)

Adobe Commerce bietet leistungsstarkes, personalisiertes Einkaufen im großen Maßstab. Bereitgestellt als Adobe Commerce as a Cloud Service (ACCS), steigert es die Konversion mit einem KI-gestützten Storefront, integrierter Warenpräsentation und GenAI-gesteuerten Inhalten. ACCS unterstützt schnelles Wachstum durch Multi-Site-, Multi-Sprachen- und Multi-Brand-Fähigkeiten und bewältigt Millionen von SKUs, komplexe Kataloge und kundenspezifische Preisgestaltung. Ständige SaaS-Innovation senkt die Gesamtbetriebskosten, indem sie Upgrade-Overhead beseitigt und den Wartungsaufwand minimiert. Für Marken, die die gleiche Leistung, Personalisierung und Merchandising-Vorteile wünschen, ohne ihr bestehendes Commerce-Backend zu ersetzen, bietet Adobe Commerce Optimizer (ACO) eine flexible Alternative. Angetrieben von Edge Delivery Services ermöglicht es schnellere Konversion, Skalierbarkeit und Personalisierung – ohne die Notwendigkeit einer Replatformierung. Beide Lösungen integrieren sich nativ mit Adobe Experience Cloud-Tools wie Adobe Target, Adobe Journey Optimizer und Adobe Real-Time CDP, was die Aktivierung von Echtzeitdaten, personalisiertes Marketing und vernetzte Kundenreisen ermöglicht.

**Average Rating:** 4.0/5.0

**Total Reviews:** 599

#### How Do G2 Users Rate Adobe Commerce (formerly Magento Commerce)?

- **War the product ein guter Geschäftspartner?:** 7.6/10 (Category avg: 8.9/10)
- **Dehnbarkeit:** 8.7/10 (Category avg: 8.4/10)
- **Anpassung:** 8.6/10 (Category avg: 8.4/10)
- **Daten-Orchestrierung:** 7.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Adobe Commerce (formerly Magento Commerce)?

- **Verkäufer:** [Adobe](https://www.g2.com/de/sellers/adobe)
- **Unternehmenswebsite:** adobe.com
- **Gründungsjahr:** 1982
- **Hauptsitz:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software-Ingenieur, Webentwickler
- **Top Industries:** Einzelhandel, Informationstechnologie und Dienstleistungen
- **Company Size:** 58% Small, 30% Medium

#### What Do G2 Reviewers Say About Adobe Commerce (formerly Magento Commerce)?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer schätzen die **flexible Skalierbarkeit und leistungsstarken Funktionen** von Adobe Commerce, die ihr E-Commerce-Erlebnis nahtlos verbessern.
- Benutzer schätzen die **umfassende Anpassungsfähigkeit** von Adobe Commerce, die ihr Online-Shop-Erlebnis mit Leichtigkeit und Flexibilität verbessert.
- Benutzer schätzen die **umfangreichen Anpassungsoptionen** in Adobe Commerce, die nahtlose Anpassungen ermöglichen, ohne die Integrität der Website zu beeinträchtigen.
- Benutzer schätzen die **Flexibilität** von Adobe Commerce, die umfangreiche Anpassungen und skalierbare Lösungen für ihre Online-Shops ermöglicht.
- Benutzer schätzen die **anspruchsvollen Integrationsmöglichkeiten** von Adobe Commerce, die Leistung und Skalierbarkeit für robuste E-Commerce-Lösungen verbessern.

##### Cons

- Benutzer berichten von einer herausfordernden **Lernkurve** , die technisches Wissen und Entwicklerunterstützung für die effektive Nutzung von Adobe Commerce erfordert.
- Benutzer finden, dass die **starke Entwicklerabhängigkeit** von Adobe Commerce die Fehlersuche erschwert und die Kosten und Komplexität der Nutzung erhöht.
- Benutzer bemerken die **Komplexität** von Adobe Commerce und verweisen auf schwierige Einrichtung, langsame Ladezeiten und eine steile Lernkurve.
- Benutzer finden die **komplexe Einrichtung** von Adobe Commerce herausfordernd, da sie erhebliches technisches Wissen und Entwicklerunterstützung erfordert.
- Benutzer erleben **langsame Leistung** Probleme mit Adobe Commerce, insbesondere während Verkehrsspitzen und bei komplexen Konfigurationen.

#### What Are Recent G2 Reviews of Adobe Commerce (formerly Magento Commerce)?

**["Flexible, skalierbare Adobe Commerce mit reibungsloser Store-Anpassung"](https://www.g2.com/de/survey_responses/adobe-commerce-formerly-magento-commerce-review-12832129)**

**Rating:** 5.0/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/de/survey_responses/adobe-commerce-formerly-magento-commerce-review-12832129)

**["Solide E-Commerce-Plattform, aber erfordert Entwicklerunterstützung"](https://www.g2.com/de/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099)**

**Rating:** 4.0/5.0 stars

_— Praney M._

[Read full review](https://www.g2.com/de/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099)

#### What Are G2 Users Discussing About Adobe Commerce (formerly Magento Commerce)?

- [Wofür wird Adobe Commerce (ehemals Magento Commerce) verwendet?](https://www.g2.com/de/discussions/what-is-adobe-commerce-formerly-magento-commerce-used-for) - 2 comments, 1 upvote

### [BigCommerce](https://www.g2.com/de/products/bigcommerce/reviews)

Ihr Unternehmen war nie ein Einheitsmodell für alle. BigCommerce, betrieben von Commerce, ist eine flexible, offene Handelsplattform, die darauf ausgelegt ist, sich anzupassen. Betreiben Sie es gehostet, headless oder vollständig zusammensetzbar – und betreiben Sie sowohl B2C- als auch B2B-Shops von einem einzigen Backend aus, ohne Kompromisse. Gestalten Sie visuell mit einem fortschrittlichen Drag-and-Drop-Editor oder gehen Sie tiefer mit vollem API- und Code-Zugriff, konvertieren Sie mehr mit einem optimierten One-Page-Checkout und lassen Sie sich auf Ihre Weise mit über 20 eingebetteten Zahlungsanbietern und über 130 Zahlungslösungen bezahlen – ohne zusätzliche Gebühren. Mit über 1.200 Apps und über 600 Integrationen treibt BigCommerce das Wachstum in B2C und B2B voran, einschließlich BMW, The RealReal, UPLIFT Desk, Mizuno und AS Colour. Schauen Sie sich Erfolgsgeschichten von Unternehmen wie Ihrem an, besuchen Sie: https://www.bigcommerce.com/case-study/

**Average Rating:** 4.2/5.0

**Total Reviews:** 572

#### How Do G2 Users Rate BigCommerce?

- **War the product ein guter Geschäftspartner?:** 8.4/10 (Category avg: 8.9/10)
- **Dehnbarkeit:** 7.5/10 (Category avg: 8.4/10)
- **Anpassung:** 7.5/10 (Category avg: 8.4/10)
- **Daten-Orchestrierung:** 7.6/10 (Category avg: 8.4/10)

#### Who Is the Company Behind BigCommerce?

- **Verkäufer:** [Commerce](https://www.g2.com/de/sellers/commerce)
- **Unternehmenswebsite:** www.commerce.com
- **Gründungsjahr:** 2009
- **Hauptsitz:** Austin, TX
- **Twitter:** @bigcommerce  
65,688 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1c7080c4ecba9a2bdfe57737ac3a375c6395314771bf76fda54e16e5962ed50e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpoweredbycommerce%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,875 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Eigentümer, CEO
- **Top Industries:** Einzelhandel, Bekleidung und Mode
- **Company Size:** 75% Small, 19% Medium

#### What Do G2 Reviewers Say About BigCommerce?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer schätzen die **Benutzerfreundlichkeit** von BigCommerce und heben dessen unkomplizierte Einrichtung und nahtlose Integrationsmöglichkeiten hervor.
- Benutzer loben den **erstklassigen Kundensupport** von BigCommerce und schätzen ihre Reaktionsfähigkeit und ihr Engagement für die Bedürfnisse.
- Benutzer genießen die **einfache Integration** von BigCommerce, die nahtlos mit verschiedenen Systemen und Werkzeugen verbunden wird.
- Benutzer loben BigCommerce für seine **benutzerfreundliche Oberfläche und integrierten Funktionen** , die die Erstellung von Online-Shops nahtlos und effektiv machen.
- Benutzer schätzen die **einfache App-Integration** von BigCommerce, die ihre Geschäftsverwaltung und Analysefähigkeiten mühelos verbessert.

##### Cons

- Benutzer erleben **begrenzte Anpassungsmöglichkeiten** in BigCommerce, was ihre Fähigkeit beeinträchtigt, ihren Shop effektiv anzupassen.
- Benutzer finden BigCommerce **teuer** und schlagen vor, dass niedrigere Preise die Zugänglichkeit und Kundenzufriedenheit verbessern würden.
- Benutzer haben Schwierigkeiten mit **schwieriger Anpassung** und stehen vor begrenzten Möglichkeiten, ihre BigCommerce-Erfahrung effektiv zu personalisieren.
- Benutzer haben **Anpassungsschwierigkeiten** mit BigCommerce und kämpfen damit, einzigartige Designs und Funktionen für ihre Geschäfte zu erreichen.
- Benutzer stehen auf BigCommerce vor **eingeschränkten Funktionen** und benötigen oft Drittanbieter-Apps und erhebliche Anpassungen, was zum Wechsel der Plattformen führt.

#### What Are Recent G2 Reviews of BigCommerce?

**["Erstaunliche UX und Leistung—Unsere BigCommerce-Seite schnell aufgebaut"](https://www.g2.com/de/survey_responses/bigcommerce-review-12543407)**

**Rating:** 5.0/5.0 stars

_— Stephanie D._

[Read full review](https://www.g2.com/de/survey_responses/bigcommerce-review-12543407)

**["Eine solide (wenn auch etwas umständliche) B2B-Wahl für kleinere B2B-Organisationen, die Handel benötigen."](https://www.g2.com/de/survey_responses/bigcommerce-review-8806166)**

**Rating:** 4.0/5.0 stars

_— Nicholas W._

[Read full review](https://www.g2.com/de/survey_responses/bigcommerce-review-8806166)

#### What Are G2 Users Discussing About BigCommerce?

- [Wer nutzt BigCommerce?](https://www.g2.com/de/discussions/who-uses-bigcommerce) - 1 comment, 1 upvote
- [Ist BigCommerce wie Shopify?](https://www.g2.com/de/discussions/is-bigcommerce-like-shopify) - 2 comments
- [Was ist besser, Shopify oder BigCommerce?](https://www.g2.com/de/discussions/which-is-better-shopify-or-bigcommerce) - 2 comments
- [What is BigCommerce platform?](https://www.g2.com/de/discussions/what-is-bigcommerce-platform)

### [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews)

The SAP Commerce solutions delivers feature rich digital commerce capabilities built on a modern cloud native platform that will enable businesses to innovate quickly and deliver the perfect fit digital commerce solution for your business. SAP Commerce has the broadest and varying customer base with over 3500 customers, representing 20 industries across 100 countries. Customers trust our solution for its ability to scale and perform, customers has transacted over 570B+ dollars of gross merchandising value representing over 120M+ orders on our ecommerce platform.

**Average Rating:** 4.3/5.0

**Total Reviews:** 296

#### How Do G2 Users Rate SAP Commerce Cloud?

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.9/10)
- **Extensibility:** 8.7/10 (Category avg: 8.4/10)
- **Customization:** 8.5/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind SAP Commerce Cloud?

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** www.sap.com
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP  
297,052 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website)  
141,955 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Consultant, Associate
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 46% Large, 33% Medium

#### What Do G2 Reviewers Say About SAP Commerce Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of SAP Commerce Cloud, which enhances efficiency in managing complex commerce needs.
- Users value the **excellent integration with the SAP ecosystem** , enhancing seamless operations and customer experiences.
- Users appreciate the **flexibility and scalability** of SAP Commerce Cloud, enabling tailored solutions for diverse B2B needs.
- Users value the **exceptional customer experience** provided by SAP Commerce Cloud, enhancing personalization across multiple channels.
- Users value the **extensibility and customization** of SAP Commerce Cloud, enabling tailored solutions for complex business needs.

##### Cons

- Users find SAP Commerce Cloud to be **expensive** , potentially limiting accessibility for smaller businesses and organizations.
- Users find SAP Commerce Cloud to have a **high complexity** , particularly during initial setup and integrations with other systems.
- Users find SAP Commerce Cloud has a **difficult learning curve** , requiring significant time and technical expertise to configure.
- Users find the **steep learning curve** challenging, particularly for new developers navigating its complexity and numerous components.
- Users find the **complex implementation** of SAP Commerce Cloud challenging, especially for teams lacking technical resources.

#### What Are Recent G2 Reviews of SAP Commerce Cloud?

**["SAP Commerce Cloud: Unmatched Stability for Complex Enterprise B2B"](https://www.g2.com/survey_responses/sap-commerce-cloud-review-13165392)**

**Rating:** 4.0/5.0 stars

_— Hitesh M._

[Read full review](https://www.g2.com/survey_responses/sap-commerce-cloud-review-13165392)

**["Enterprise-Grade Flexibility, Scalable Performance, and Strong SAP Integrations"](https://www.g2.com/survey_responses/sap-commerce-cloud-review-12817002)**

**Rating:** 5.0/5.0 stars

_— Vedant G._

[Read full review](https://www.g2.com/survey_responses/sap-commerce-cloud-review-12817002)

#### What Are G2 Users Discussing About SAP Commerce Cloud?

- [What is SAP Commerce Cloud used for?](https://www.g2.com/discussions/what-is-sap-commerce-cloud-used-for) - 1 comment
- [Is SAP Hybris SaaS?](https://www.g2.com/discussions/is-sap-hybris-saas)
- [What is CMS cockpit in hybris?](https://www.g2.com/discussions/hybris-product-content-management-what-is-cms-cockpit-in-hybris)
- [What is CMS cockpit in hybris?](https://www.g2.com/discussions/what-is-cms-cockpit-in-hybris)
- [What are three integrations that enhance the functionality of SAP Commerce Cloud?](https://www.g2.com/discussions/what-are-three-integrations-that-enhance-the-functionality-of-sap-commerce-cloud)

### [Wix](https://www.g2.com/de/products/wix/reviews)

Wix ist ein Website-Builder, der es jedem Unternehmen oder Einzelnen ermöglicht, eine eigene professionelle Website zu erstellen. Durch die Kombination von Design-Tools und Geschäftslösungen in einer KI-gestützten Plattform macht Wix es jedem leicht, ohne Grenzen zu kreieren und selbstbewusst online zu skalieren. Ob persönliches Portfolio, Blog, Dienstleistungsunternehmen oder E-Commerce-Shop, Wix hat eine Lösung für Sie. Sie können beginnen, indem Sie eine Website mit Wix Harmony "vibe coding" erstellen oder eine von Designern erstellte Vorlage für etwas Strukturiertes wählen. In jedem Fall kann Ihre Website dann einfach mit einem intelligenten Drag-and-Drop-Editor angepasst werden. Jede Website beinhaltet Multi-Cloud-Hosting, blitzschnelle Web-Performance und Sicherheit auf Unternehmensniveau. Wix geht über die grundlegende Website-Erstellung hinaus mit integrierten Tools und KI-Funktionen, um Ihre gesamte Online-Reise zu unterstützen. Sie können Inhalte mit KI in derselben Markenstimme auf Ihrer gesamten Website generieren, sowie Bilder, SEO-Tags, Marketingmaterialien und vieles mehr. Sie können Wix auch verwenden, um nach einer benutzerdefinierten Domain zu suchen und diese zu registrieren, mit Zugriff auf über 400 TLD-Optionen, ein professionelles Geschäftsemail einzurichten und erweiterte Branding-Funktionen zu nutzen. Wix bietet auch Website-Analysen und eine mobile App, sodass Sie Ihre Website von überall aus überwachen und verwalten können. Unabhängig von Ihrer Website oder Ihrem Unternehmen kombiniert Wix alles, was Sie benötigen, in einer intuitiven Plattform, die von Millionen weltweit genutzt wird. Was sind die Hauptmerkmale von Wix? • KI-Website-Builder, der eine Website für jede Branche erstellen kann • Intelligenter Drag-and-Drop-Editor zur intuitiven Bearbeitung Ihrer Website • Professionell gestaltete Website-Vorlagen • Möglichkeit, nach einer benutzerdefinierten Domain zu suchen und diese zu registrieren • Multi-Cloud-Webhosting mit schneller Leistung und integrierter Sicherheit • Erweiterte Marketing-Tools einschließlich SEO- und LLM-Optimierung • E-Commerce-Lösungen mit Multi-Channel-Vertrieb • Online-Terminplanungssoftware für dienstleistungsbasierte Unternehmen • Blogging- und Portfolio-Funktionen, um Ihr Publikum zu vergrößern und zu monetarisieren • Full-Stack-Webentwicklungstools für erweiterte Anpassungen

**Average Rating:** 4.2/5.0

**Total Reviews:** 1,824

#### How Do G2 Users Rate Wix?

- **War the product ein guter Geschäftspartner?:** 8.4/10 (Category avg: 8.9/10)
- **Dehnbarkeit:** 8.5/10 (Category avg: 8.4/10)
- **Anpassung:** 8.5/10 (Category avg: 8.4/10)
- **Daten-Orchestrierung:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Wix?

- **Verkäufer:** [Wix](https://www.g2.com/de/sellers/wix)
- **Unternehmenswebsite:** www.wix.com
- **Gründungsjahr:** 2006
- **Hauptsitz:** Tel Aviv
- **Twitter:** @Wix  
391,474 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=519a1551b5e5aabc5cd90bbabfb43b61fed589c770eba57f3d750f0570dcc4d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F97250%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,506 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Eigentümer, Marketing-Manager
- **Top Industries:** Marketing und Werbung, Computersoftware
- **Company Size:** 79% Small, 15% Medium

#### What Do G2 Reviewers Say About Wix?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer lieben die **Benutzerfreundlichkeit** von Wix und heben dessen intuitive Einrichtung und benutzerfreundliche Funktionen zur Erstellung von Websites hervor.
- Benutzer schätzen den **reaktionsschnellen Kundensupport** bei Wix, der konsequent Probleme löst und das Gesamterlebnis verbessert.
- Benutzer lieben die **Anpassungsoptionen** von Wix, die ein einfaches, intuitives Webdesign mit zahlreichen flexiblen Werkzeugen ermöglichen.
- Benutzer bewundern das **intuitive Design und die Vorlagen** von Wix, was die Erstellung von Websites einfach und für jeden zugänglich macht.
- Benutzer schätzen Wix für seine **benutzerfreundliche Oberfläche** , die die Website-Entwicklung auch für Anfänger zugänglich und intuitiv macht.

##### Cons

- Benutzer finden Wix **teuer** und bemerken unerwartete Gebühren sowie einen Bedarf an besseren Preisoptionen.
- Benutzer finden die **begrenzten Anpassungsoptionen** frustrierend, was die Fähigkeit beeinträchtigt, ihre Websites effektiv anzupassen.
- Benutzer finden **Preisprobleme** bei Wix, einschließlich hoher Domainverlängerungen und Kosten für den Zugriff auf erweiterte Funktionen.
- Benutzer äußern Frustration über den **schlechten Kundensupport** von Wix und fühlen sich ignoriert und nicht unterstützt bei der Lösung kritischer SEO-Probleme.
- Benutzer erleben oft **lange Ladezeiten** mit Wix, was die Gesamtleistung der Website und die Benutzererfahrung negativ beeinflusst.

#### What Are Recent G2 Reviews of Wix?

**["Hat Wix den Gipfel des Berges erreicht?"](https://www.g2.com/de/survey_responses/wix-review-13098963)**

**Rating:** 4.5/5.0 stars

_— Francisco V._

[Read full review](https://www.g2.com/de/survey_responses/wix-review-13098963)

**["Kreative Möglichkeit, eine schöne Website zu haben."](https://www.g2.com/de/survey_responses/wix-review-13114795)**

**Rating:** 4.5/5.0 stars

_— Deinilys T._

[Read full review](https://www.g2.com/de/survey_responses/wix-review-13114795)

#### What Are G2 Users Discussing About Wix?

- [Welche fortgeschrittenen Designfunktionen in Wix sollte ein neuer Benutzer lernen, um eine professionelle Website zu erstellen?](https://www.g2.com/de/discussions/what-are-the-advanced-design-features-in-wix-that-a-new-user-should-learn-to-create-a-professional-website) - 1 comment
- [Wofür wird Wix verwendet?](https://www.g2.com/de/discussions/what-is-wix-used-for) - 1 comment, 2 upvotes
- [Hat Wix eine Buchungsfunktion?](https://www.g2.com/de/discussions/does-wix-have-a-booking-feature) - 2 comments

### [Sage eCommerce](https://www.g2.com/de/products/sage-ecommerce/reviews)

Sage eCommerce ist eine umfassende Lösung, die darauf ausgelegt ist, Online-Vertriebskanäle nahtlos mit den Enterprise Resource Planning (ERP)-Systemen von Sage zu integrieren, sodass Unternehmen ihre eCommerce-Aktivitäten effizient verwalten können. Diese Plattform richtet sich sowohl an B2B- als auch an B2C-Märkte und bietet einen einheitlichen Ansatz für das Management von Online-Verkäufen. Hauptmerkmale und Funktionalität: - Nahtlose ERP-Integration: Verbindet sich direkt mit den Sage ERP-Systemen und sorgt für die Echtzeitsynchronisation von Bestellungen, Beständen, Kundendaten und Finanztransaktionen. - Content-Management-System (CMS): Bietet ein intuitives CMS zur einfachen Erstellung und Verwaltung von Webseiten, Produktdetails und Inhaltslayouts über eine benutzerfreundliche Drag-and-Drop-Oberfläche. - Produktanzeige: Unterstützt mehrere Bilder pro Artikel, Wunschlisten, flexible Produktgruppierungen, Größen- und Farbvarianten, Cross-Selling-Promotionen und leistungsstarke Suchfunktionen. - Checkout und Versand: Verfügt über einen optimierten Ein-Seiten-Checkout, einen mobiloptimierten Warenkorb, die Integration mit Sage Sales Tax und Echtzeit-Berechnungen der Versandkosten mit globalen und regionalen Anbietern. - Kundenportal: Bietet Kunden Echtzeitzugriff auf die Sendungsverfolgung, Versandaktivitäten, Online-Rechnungszahlungen und detaillierte Rechnungshistorien. Primärer Wert und bereitgestellte Lösungen: Sage eCommerce adressiert die Komplexität der Verwaltung von Online-Verkäufen, indem es eine vollständig integrierte Plattform bietet, die eCommerce-Aktivitäten mit Back-Office-Systemen verbindet. Diese Integration eliminiert die Notwendigkeit manueller Dateneingaben, reduziert Fehler und sorgt für Konsistenz über alle Vertriebskanäle hinweg. Durch den Zugriff auf Echtzeitdaten und ein einheitliches System zur Verwaltung von Preisen, Beständen und Kundeninformationen können Unternehmen die Betriebseffizienz steigern, die Kundenzufriedenheit verbessern und das Umsatzwachstum vorantreiben. Die Skalierbarkeit und Flexibilität der Plattform machen sie geeignet für Unternehmen, die ihre Online-Präsenz ausbauen möchten, während sie die Kontrolle über ihre Abläufe behalten.

**Average Rating:** 4.3/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Sage eCommerce?

- **War the product ein guter Geschäftspartner?:** 9.2/10 (Category avg: 8.9/10)
- **Dehnbarkeit:** 8.0/10 (Category avg: 8.4/10)
- **Anpassung:** 8.3/10 (Category avg: 8.4/10)
- **Daten-Orchestrierung:** 8.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Sage eCommerce?

- **Verkäufer:** [Sage Software](https://www.g2.com/de/sellers/sage-software-d61a780c-4fb3-4781-9519-baa772f5ea91)
- **Gründungsjahr:** 1981
- **Hauptsitz:** Newcastle
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86f239d02fadcee5a4a98d333eece19ed93d313e880a1b86e6451872bfa2360c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2802%2F&secure%5Burl_type%5D=linkedin_company_website)  
15,579 Mitarbeiter\*innen auf LinkedIn®
- **Eigentum:** SGE.L
- **Telefon:** +1 (866) 996-7243

#### Who Uses This Product?

- **Company Size:** 45% Medium, 35% Small

#### What Do G2 Reviewers Say About Sage eCommerce?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer finden Sage eCommerce außergewöhnlich **einfach zu bedienen** und genießen das intuitive Design und die nahtlose Navigation für den Online-Verkauf.
- Benutzer schätzen die **schnelle Einrichtung** von Sage eCommerce, die es ihnen ermöglicht, Online-Verkäufe effizient und mühelos zu verwalten.
- Benutzer finden die **einfache Navigation** von Sage eCommerce macht die Verwaltung von Online-Verkäufen effizient und angenehm.
- Benutzer schätzen die **einfache Navigation und nahtlose Einrichtung** von Sage eCommerce, was ihre Online-Verkaufserfahrung erheblich verbessert.
- Benutzer loben die **Zuverlässigkeit** von Sage eCommerce und genießen seine nahtlose Funktionalität und das intuitive Design für Buchhaltungsaufgaben.

##### Cons

- Benutzer finden die **komplexe Implementierung** von Sage eCommerce herausfordernd, insbesondere bei unzureichenden Grundlagenlektionen und einem komplizierten Anmeldeprozess.
- Benutzer finden den **Lernprozess herausfordernd** und wünschen sich zugänglichere Lektionen und eine einfachere Anmeldung.

#### What Are Recent G2 Reviews of Sage eCommerce?

**["Benutzerfreundlich mit müheloser Einrichtung"](https://www.g2.com/de/survey_responses/sage-ecommerce-review-12036254)**

**Rating:** 5.0/5.0 stars

_— Michael H._

[Read full review](https://www.g2.com/de/survey_responses/sage-ecommerce-review-12036254)

**["Praktisch und benutzerfreundlich, aber benötigt verbessertes Onboarding"](https://www.g2.com/de/survey_responses/sage-ecommerce-review-11939854)**

**Rating:** 5.0/5.0 stars

_— supplier m._

[Read full review](https://www.g2.com/de/survey_responses/sage-ecommerce-review-11939854)

#### What Are G2 Users Discussing About Sage eCommerce?

- [How do you use Sage Ecommerce?](https://www.g2.com/de/discussions/sage-ecommerce-how-do-you-use-sage-ecommerce)
- [How do you use Sage Ecommerce?](https://www.g2.com/de/discussions/how-do-you-use-sage-ecommerce)
- [Wofür wird Sage Ecommerce verwendet?](https://www.g2.com/de/discussions/sage-ecommerce-what-is-the-use-of-sage-ecommerce) - 1 comment
- [What is the use of Sage Ecommerce?](https://www.g2.com/de/discussions/what-is-the-use-of-sage-ecommerce)
- [What software is used for eCommerce?](https://www.g2.com/de/discussions/sage-ecommerce-what-software-is-used-for-ecommerce-2fc27f34-24b2-49cb-bc0c-0e9cf53cef05) - 1 comment

### [commercetools](https://www.g2.com/de/products/commercetools/reviews)

Der Erfinder des Headless Commerce, commercetools, ist ein innovativer Technologiedisruptor, der sich als führender Anbieter von eCommerce-Software etabliert hat. Als Visionär der modernen MACH-Architekturbewegung (Microservices-basiert, API-first, Cloud-native und Headless) bietet commercetools Unternehmen die Agilität, um auf Anhieb zu innovieren und zu iterieren, Online- und Offline-Kanäle zu verschmelzen, Umsätze zu steigern und ihr Geschäft zukunftssicher zu machen. Mit Sitz in München, Deutschland, und Büros in Europa, Asien und den Vereinigten Staaten konzentriert sich commercetools darauf, eine Zukunft unbegrenzter Handelsmöglichkeiten zu führen. Die Software von commercetools wurde von DAX- sowie Fortune-500-Unternehmen in verschiedenen Branchen implementiert, von Einzelhandel über Fertigung bis hin zu Telekommunikation und Mode. commercetools wird als globaler 'Leader' im Gartner Magic Quadrant für Digital Commerce, in der Forrester B2C Commerce Solutions Wave™ und im IDC MarketScape: Headless Digital Commerce bezeichnet.

**Average Rating:** 4.5/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate commercetools?

- **War the product ein guter Geschäftspartner?:** 9.3/10 (Category avg: 8.9/10)
- **Dehnbarkeit:** 9.2/10 (Category avg: 8.4/10)
- **Anpassung:** 10.0/10 (Category avg: 8.4/10)
- **Daten-Orchestrierung:** 7.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind commercetools?

- **Verkäufer:** [commercetools](https://www.g2.com/de/sellers/commercetools)
- **Gründungsjahr:** 2006
- **Hauptsitz:** Munich, Germany
- **Twitter:** @commercetools  
3,553 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6fea33a00f54aa09a891315eb1c1d6bd6cef631ce3d287331a4f6f5337220609&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcommercetools%2F&secure%5Burl_type%5D=linkedin_company_website)  
572 Mitarbeiter\*innen auf LinkedIn®
- **Telefon:** 1 212 220 3809

#### Who Uses This Product?

- **Company Size:** 41% Large, 29% Medium

#### What Do G2 Reviewers Say About commercetools?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer schwärmen von dem **erstaunlichen Kundenservice** , den commercetools bietet, und drücken ihre Dankbarkeit für die erhaltene Unterstützung aus.
- Benutzer loben den **reibungslosen Kundensupport** von commercetools, was die Integration und Implementierung mühelos macht.
- Benutzer finden commercetools **sehr benutzerfreundlich** und bemerken seine nahtlose Integration und exzellenten Kundensupport.
- Benutzer loben die **einfache Integration** von commercetools und schätzen die reibungslose Implementierung sowie den ausgezeichneten Kundensupport.
- Benutzer loben die **einfache Implementierung** von commercetools und heben die reibungslose Integration und den ausgezeichneten Kundensupport hervor.

#### What Are Recent G2 Reviews of commercetools?

**["Mühelose Integration und herausragender Support"](https://www.g2.com/de/survey_responses/commercetools-review-10532168)**

**Rating:** 5.0/5.0 stars

_— Yana N._

[Read full review](https://www.g2.com/de/survey_responses/commercetools-review-10532168)

**["Flexible Lösung mit starkem Backend, fehlt mobile App-Fähigkeit"](https://www.g2.com/de/survey_responses/commercetools-review-12568737)**

**Rating:** 4.0/5.0 stars

_— Jose Z._

[Read full review](https://www.g2.com/de/survey_responses/commercetools-review-12568737)

#### What Are G2 Users Discussing About commercetools?

- [What is a headless commerce platform?](https://www.g2.com/de/discussions/commercetools-what-is-a-headless-commerce-platform)
- [What is a commerce platform?](https://www.g2.com/de/discussions/commercetools-what-is-a-commerce-platform)
- [How much is commercetools?](https://www.g2.com/de/discussions/how-much-is-commercetools)
- [What does commercetools do?](https://www.g2.com/de/discussions/what-does-commercetools-do)

### [Ecwid](https://www.g2.com/de/products/ecwid/reviews)

Ecwid by Lightspeed ist der einfachste Weg, einen Online-Shop zu jeder Webseite oder jedem Social-Media-Profil hinzuzufügen. Von Hunderttausenden von Händlern in 175 Ländern genutzt, bietet Ecwid by Lightspeed alles, was Sie benötigen, um Ihre Kunden überall zu erreichen: persönlich, über Ihre Webseite, Instagram, Facebook, Amazon oder Google Shopping. Und mit Ecwids Point-of-Sale-Integrationen, E-Mail-Marketing-Integrationen und dedizierter mobiler App können Sie Ihr Marketing, Merchandising und Ihre Verkäufe jederzeit und überall verwalten.

**Average Rating:** 4.7/5.0

**Total Reviews:** 397

#### How Do G2 Users Rate Ecwid?

- **War the product ein guter Geschäftspartner?:** 9.4/10 (Category avg: 8.9/10)
- **Dehnbarkeit:** 8.2/10 (Category avg: 8.4/10)
- **Anpassung:** 8.3/10 (Category avg: 8.4/10)
- **Daten-Orchestrierung:** 7.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Ecwid?

- **Verkäufer:** [Lightspeed](https://www.g2.com/de/sellers/lightspeed)
- **Gründungsjahr:** 2005
- **Hauptsitz:** Montreal
- **Twitter:** @LightspeedHQ  
18,462 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ee67da410e3929ddc4abf3c73bfcd7206aa5ed926075d98f5e0700f17538d4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1557218%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,530 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Eigentümer, Geschäftsinhaber
- **Top Industries:** Einzelhandel, Bekleidung und Mode
- **Company Size:** 96% Small, 3% Medium

#### What Do G2 Reviewers Say About Ecwid?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer schätzen die **einfache Integration** von Ecwid mit verschiedenen CMS-Anwendungen wie WordPress und Drupal.
- Benutzer schätzen die **vielen kostenlosen Funktionen** , die von Ecwid angeboten werden, was ihre Integrationserfahrung mit WordPress verbessert.
- Benutzer schätzen die **einfache Integration** von Ecwid mit verschiedenen E-Commerce-Plattformen, was ihre Online-Verkaufserfahrung verbessert.
- Benutzer lieben die **App-Vielfalt** von Ecwid, insbesondere die nahtlose Integration mit WordPress und die hilfreichen kostenlosen Add-ons.
- Benutzer schätzen die **einfache Integration** von Ecwid mit WordPress und die Auswahl an kostenlosen Add-ons.

##### Cons

- Benutzer äußern Frustration über die **hohen Abonnementpreise** von Ecwid und bemerken einen verringerten Wert seit der Übernahme.
- Benutzer finden **Integrationsschwierigkeiten** , wenn sie versuchen, Ecwid mit verschiedenen CMS-Anwendungen und Zahlungsgateways zu verbinden.
- Keine wesentlichen Nachteile gemeldet, aber Benutzer können dennoch **Zahlungsprobleme** haben, die ihre Transaktionen stören können.
- Benutzer sind frustriert über den **schlechten Kundensupport** von Ecwid, da sie Verzögerungen und unhilfreiche Antworten erleben, wenn Unterstützung benötigt wird.
- Benutzer sind frustriert über die **hohen Abonnementpreise** von Ecwid und haben das Gefühl, dass sie keinen guten Gegenwert mehr bieten.

#### What Are Recent G2 Reviews of Ecwid?

**["Flexibler E-Commerce, benötigt besseren Versand-Support"](https://www.g2.com/de/survey_responses/ecwid-review-12768156)**

**Rating:** 4.0/5.0 stars

_— Travis I._

[Read full review](https://www.g2.com/de/survey_responses/ecwid-review-12768156)

**["Nahtlose Einrichtung, Begrenzte Integrationen"](https://www.g2.com/de/survey_responses/ecwid-review-12778819)**

**Rating:** 5.0/5.0 stars

_— NISHIT K._

[Read full review](https://www.g2.com/de/survey_responses/ecwid-review-12778819)

#### What Are G2 Users Discussing About Ecwid?

- [What is Ecwid used for?](https://www.g2.com/de/discussions/what-is-ecwid-used-for) - 1 comment
- [Was bedeutet ecwid?](https://www.g2.com/de/discussions/what-does-ecwid-mean) - 1 comment
- [Wer benutzt Ecwid?](https://www.g2.com/de/discussions/who-uses-ecwid) - 1 comment
- [Ist Ecwid besser als Shopify?](https://www.g2.com/de/discussions/is-ecwid-better-than-shopify) - 1 comment
- [Ist Ecwid gut?](https://www.g2.com/de/discussions/is-ecwid-any-good) - 1 comment

### [Dynamics 365 Commerce](https://www.g2.com/de/products/dynamics-365-commerce/reviews)

Microsoft Dynamics 365 Commerce ist eine umfassende, cloudbasierte Lösung, die darauf ausgelegt ist, physische und digitale Einzelhandelsoperationen zu vereinheitlichen und nahtlose, personalisierte Einkaufserlebnisse über alle Kanäle hinweg zu bieten. Durch die Integration von In-Store-, Online- und Back-Office-Funktionen ermöglicht es Einzelhändlern, die Kundenbindung zu verbessern, die Abläufe zu optimieren und das Unternehmenswachstum voranzutreiben. Hauptmerkmale und Funktionalitäten: - Omnichannel-Einzelhandelsengagement: Bietet eine konsistente und personalisierte Kundenreise, indem es In-Store-, Online- und mobile Erlebnisse auf einer einheitlichen Handelsplattform verbindet. - Point of Sale (POS): Bietet moderne POS-Funktionen mit mobiler Funktionalität, die effiziente Kundeninteraktionen, Bestandsabfragen und Transaktionsabwicklungen sowohl online als auch offline ermöglichen. - E-Commerce-Fähigkeiten: Beinhaltet anpassbare Storefronts, KI-gesteuerte Produktempfehlungen und integrierte Zahlungsgateways, um ansprechende Online-Shops zu erstellen. - KI-gesteuerte Personalisierung: Nutzt künstliche Intelligenz, um das Kundenverhalten zu analysieren und maßgeschneiderte Produktempfehlungen und gezielte Werbeaktionen zu bieten, um Engagement und Loyalität zu steigern. - Bestandsmanagement: Sorgt für Echtzeit-Transparenz über alle Kanäle hinweg, erleichtert genaue Bestandsniveaus und intelligente Nachschubstrategien. - Auftragsmanagement: Unterstützt flexible Erfüllungsoptionen, einschließlich Online-Kauf, Abholung im Geschäft und Hauslieferung, um unterschiedliche Kundenpräferenzen zu erfüllen. - Loyalität und Marketing: Ermöglicht die Erstellung gezielter Kampagnen und Treueprogramme, um die Kundenbindung zu fördern und den Umsatz zu steigern. Primärer Wert und bereitgestellte Lösungen: Dynamics 365 Commerce adressiert die Herausforderungen fragmentierter Einzelhandelssysteme, indem es eine einheitliche Plattform bietet, die alle Aspekte der Einzelhandelsoperationen integriert. Diese Integration ermöglicht es Einzelhändlern, konsistente und personalisierte Kundenerlebnisse zu liefern, Abläufe zu straffen und datengetriebene Entscheidungen zu treffen. Durch die Nutzung von KI und Echtzeitdaten können Unternehmen die Kundenbindung verbessern, das Bestands- und Lieferkettenmanagement optimieren und das Umsatzwachstum vorantreiben. Die Flexibilität und Skalierbarkeit der Lösung machen sie für Einzelhändler unterschiedlicher Größen geeignet und ermöglichen es ihnen, sich effektiv an sich ändernde Marktanforderungen und Kundenerwartungen anzupassen.

**Average Rating:** 4.3/5.0

**Total Reviews:** 59

#### How Do G2 Users Rate Dynamics 365 Commerce?

- **War the product ein guter Geschäftspartner?:** 7.6/10 (Category avg: 8.9/10)
- **Dehnbarkeit:** 7.6/10 (Category avg: 8.4/10)
- **Anpassung:** 7.9/10 (Category avg: 8.4/10)
- **Daten-Orchestrierung:** 7.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Dynamics 365 Commerce?

- **Verkäufer:** [Microsoft](https://www.g2.com/de/sellers/microsoft)
- **Gründungsjahr:** 1975
- **Hauptsitz:** Redmond, Washington
- **Twitter:** @microsoft  
13,091,739 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
231,632 Mitarbeiter\*innen auf LinkedIn®
- **Eigentum:** MSFT

#### Who Uses This Product?

- **Top Industries:** Einzelhandel, Informationstechnologie und Dienstleistungen
- **Company Size:** 46% Small, 34% Medium

#### What Do G2 Reviewers Say About Dynamics 365 Commerce?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer heben die **Benutzerfreundlichkeit** von Dynamics 365 Commerce hervor und schätzen seine nahtlose Integration und zuverlässige Leistung.
- Benutzer schätzen die **einfache Integration** von Dynamics 365 Commerce mit Microsoft-Tools, die ihren Arbeitsablauf in verschiedenen Operationen verbessern.
- Benutzer schätzen die **nahtlosen Omnichannel-Erlebnisse** von Dynamics 365 Commerce, die die Betriebseffizienz in allen Abteilungen verbessern.
- Benutzer schätzen die **nahtlose Integration** von Dynamics 365 Commerce, die sowohl Online- als auch In-Store-Operationen effektiv vereinfacht.
- Benutzer schätzen die **Zuverlässigkeit** von Dynamics 365 Commerce für die nahtlose und effiziente Verwaltung komplexer Abläufe.

##### Cons

- Benutzer finden die **hohen Kosten** von Dynamics 365 Commerce für kleine Unternehmen unzumutbar und kompliziert einzurichten.
- Benutzer finden die **komplexe Implementierung** von Dynamics 365 Commerce herausfordernd, da sie erheblichen Zeitaufwand und technisches Fachwissen erfordert.
- Benutzer haben oft Schwierigkeiten mit der **steilen Lernkurve** von Dynamics 365 Commerce, was erhebliche Zeit und technische Unterstützung erfordert, um erfolgreich zu sein.
- Benutzer erleben **langsame Leistung** , insbesondere bei den Ladezeiten für Berichte, was die Gesamteffizienz in Dynamics 365 Commerce beeinträchtigt.
- Benutzer finden die **hohe Implementierungskomplexität und -kosten** von Dynamics 365 Commerce für kleine Unternehmen herausfordernd.

#### What Are Recent G2 Reviews of Dynamics 365 Commerce?

**["Vereinte In-Store- und E-Commerce-Erlebnisse mit Echtzeit-Einblicken"](https://www.g2.com/de/survey_responses/dynamics-365-commerce-review-12272824)**

**Rating:** 4.0/5.0 stars

_— Mandla N._

[Read full review](https://www.g2.com/de/survey_responses/dynamics-365-commerce-review-12272824)

**["Dynamics 365 Commerce: Verbunden, Zuverlässig und Großartig mit Microsoft-Tools"](https://www.g2.com/de/survey_responses/dynamics-365-commerce-review-12268579)**

**Rating:** 4.5/5.0 stars

_— Indresh G._

[Read full review](https://www.g2.com/de/survey_responses/dynamics-365-commerce-review-12268579)

### [Oracle Commerce Cloud](https://www.g2.com/de/products/oracle-commerce-cloud/reviews)

Bewegen Sie sich mit der Geschwindigkeit des Geschäfts mit 24/7 Agilität. Erzählen Sie Ihre Markenstory mit einem reaktionsschnellen Commerce-Erlebnis für B2C und B2B mit intuitiven Tools in der sicheren, flexiblen und skalierbaren Oracle Cloud. Bieten Sie erstaunliche Omnichannel-Erlebnisse mit KI-gesteuerter Personalisierung, pixelgenauem Drag-and-Drop-Erfahrungsmanagement und multivariantem Testen. Konzentrieren Sie sich auf Ihr Geschäft und innovieren Sie mit schnellen Upgrades und skalieren Sie mit ruhigem Gewissen. Erweitern Sie über die Grenzen traditioneller SaaS hinaus und integrieren Sie nahtlos mit einer API-First, modernen Architektur. Oracle Commerce Cloud hat alles, was Sie benötigen, um Ihr Online-Geschäft heute und in der Zukunft zu wachsen.

**Average Rating:** 4.4/5.0

**Total Reviews:** 25

#### How Do G2 Users Rate Oracle Commerce Cloud?

- **War the product ein guter Geschäftspartner?:** 9.0/10 (Category avg: 8.9/10)
- **Dehnbarkeit:** 8.9/10 (Category avg: 8.4/10)
- **Anpassung:** 8.9/10 (Category avg: 8.4/10)
- **Daten-Orchestrierung:** 8.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Oracle Commerce Cloud?

- **Verkäufer:** [Oracle](https://www.g2.com/de/sellers/oracle)
- **Gründungsjahr:** 1977
- **Hauptsitz:** Austin, TX
- **Twitter:** @Oracle  
827,997 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website)  
208,078 Mitarbeiter\*innen auf LinkedIn®
- **Eigentum:** NYSE:ORCL

#### Who Uses This Product?

- **Top Industries:** Informationstechnologie und Dienstleistungen
- **Company Size:** 37% Medium, 30% Large

#### What Do G2 Reviewers Say About Oracle Commerce Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer loben die **benutzerfreundliche Oberfläche** von Oracle Commerce Cloud, die die Bereitstellung und Verwaltung von Geschäftsabläufen vereinfacht.
- Benutzer schätzen die **einfache Integration** von Oracle Commerce Cloud, die das Management vereinfacht und die gesamten Geschäftsabläufe verbessert.
- Benutzer loben die **schnelle Einrichtung** von Oracle Commerce Cloud, die eine mühelose Bereitstellung und Integration in bestehende Systeme ermöglicht.
- Benutzer loben die **Flexibilität** von Oracle Commerce Cloud, die maßgeschneiderte Lösungen und skalierbares Management für komplexe Kataloge ermöglicht.
- Benutzer schätzen die **benutzerfreundliche Integration** von Oracle Commerce Cloud, die das Auftragsmanagement rationalisiert und die Betriebseffizienz verbessert.

##### Cons

- Benutzer stehen bei Oracle Commerce Cloud vor einer **steilen Lernkurve** , da die Einrichtung komplex und weniger anfängerfreundlich ist.
- Benutzer finden die **Benutzeroberfläche schwer zu navigieren** , da technische Fähigkeiten erforderlich sind, die das gesamte Benutzererlebnis beeinträchtigen.
- Benutzer finden die **hohe Komplexität** von Oracle Commerce Cloud hinderlich für die Benutzerfreundlichkeit, insbesondere für nicht-technische Benutzer.
- Benutzer stehen vor **Integrationsproblemen** mit Oracle Commerce Cloud und nennen Komplexität und eine steile Lernkurve für die effektive Nutzung.
- Benutzer kämpfen mit **Onboarding-Herausforderungen** aufgrund einer steilen Lernkurve und einer nicht intuitiven Backend-Benutzeroberfläche.

#### What Are Recent G2 Reviews of Oracle Commerce Cloud?

**["Benutzerfreundlich mit schneller Bereitstellung"](https://www.g2.com/de/survey_responses/oracle-commerce-cloud-review-12288550)**

**Rating:** 4.5/5.0 stars

_— abhi A._

[Read full review](https://www.g2.com/de/survey_responses/oracle-commerce-cloud-review-12288550)

**["API-First-Architektur: Ein Wendepunkt für B2B-E-Commerce"](https://www.g2.com/de/survey_responses/oracle-commerce-cloud-review-11954101)**

**Rating:** 5.0/5.0 stars

_— SUBHANSHU B._

[Read full review](https://www.g2.com/de/survey_responses/oracle-commerce-cloud-review-11954101)

#### What Are G2 Users Discussing About Oracle Commerce Cloud?

- [Wofür wird Oracle Commerce Cloud verwendet?](https://www.g2.com/de/discussions/what-is-oracle-commerce-cloud-used-for)

- &lsaquo; Prev‹ Prev
- 1
- [2](/categories/e-commerce-platforms?open_modal_url=%2Fproducts%2Fliferay-commerce%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fe-commerce-platforms%26source%3Dcategory&order=g2_score&page=2#product-list)
- [3](/categories/e-commerce-platforms?open_modal_url=%2Fproducts%2Fliferay-commerce%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fe-commerce-platforms%26source%3Dcategory&order=g2_score&page=3#product-list)
- [4](/categories/e-commerce-platforms?open_modal_url=%2Fproducts%2Fliferay-commerce%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fe-commerce-platforms%26source%3Dcategory&order=g2_score&page=4#product-list)
- [5](/categories/e-commerce-platforms?open_modal_url=%2Fproducts%2Fliferay-commerce%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fe-commerce-platforms%26source%3Dcategory&order=g2_score&page=5#product-list)
- …
- [37](/categories/e-commerce-platforms?open_modal_url=%2Fproducts%2Fliferay-commerce%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fe-commerce-platforms%26source%3Dcategory&order=g2_score&page=37#product-list)
- [38](/categories/e-commerce-platforms?open_modal_url=%2Fproducts%2Fliferay-commerce%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fe-commerce-platforms%26source%3Dcategory&order=g2_score&page=38#product-list)
- [Next &rsaquo;Next ›](/categories/e-commerce-platforms?open_modal_url=%2Fproducts%2Fliferay-commerce%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fe-commerce-platforms%26source%3Dcategory&order=g2_score&page=2#product-list)

Spotlight Categories

[Attribution Software](https://www.g2.com/categories/attribution)

[Core HR Software](https://www.g2.com/categories/core-hr)

[AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

[Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa)

[Security Awareness Training Software](https://www.g2.com/categories/security-awareness-training)

Similar Categories

- [Catalog Management](/categories/catalog-management)
- [E-Commerce Tools](/categories/e-commerce-tools)
- [E-commerce Fraud Protection](/categories/e-commerce-fraud-protection)
- [E-Merchandising](/categories/e-merchandising)
- [Multichannel Retail](/categories/multichannel-retail)

- [Review Management](/categories/review-management-software)
- [Subscription Management](/categories/subscription-management)
- [Age Verification](/categories/age-verification)
- [Brand Protection](/categories/brand-protection)
- [Conversational Commerce Platforms](/categories/conversational-commerce-platforms)

- [Drop Shipping](/categories/drop-shipping)
- [E-Commerce Analytics](/categories/e-commerce-analytics)
- [E-Commerce Personalization](/categories/e-commerce-personalization)
- [E-Commerce Search](/categories/e-commerce-search)
- [Live Commerce](/categories/live-commerce)

[Browse E-Commerce Platforms Themes](/categories/e-commerce-platforms/themes)

 ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu")
SS

Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)

Updated June 9, 2025

This page was last updated on June 9th, 2025

An e-commerce platform is a comprehensive software that allows companies to manage all operations related to online sales of products or services. E-commerce platforms create a centralized, digital hub for product and customer data, allowing e-commerce businesses to manage product information, personalize store content and layout, and process online transactions and payments. While most e-commerce platforms are designed for B2C sales, some vendors provide versions for B2B. Traditional e-commerce platforms focus on managing sales of physical products, but more and more solutions are providing features for digital products that are sold as a subscription model. This type of software can be used by all employees of an online commerce company but is most beneficial for sales, product management, and marketing.

The [best e-commerce platforms](https://learn.g2.com/best-ecommerce-platforms) unify, scale, and maintain core business processes like the front-facing selling of products and services and the back-end functions of managing inventory and shipping. This type of software should not be confused with [shopping cart software](https://www.g2.com/categories/shopping-cart), which can only be used to create and manage online stores. E-commerce platforms generally integrate with [inventory management software](https://www.g2.com/categories/inventory-management) and [drop shipping software](https://www.g2.com/categories/drop-shipping). B2B e-commerce platforms integrate with [CRM software](https://www.g2.com/categories/crm), [ERP systems](https://www.g2.com/categories/erp-systems), and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics)

To qualify for inclusion in the E-commerce Platforms category, a product must:

- Help companies run their e-commerce business on a single, unified platform
- Manage e-commerce products and services, as well as product information
- Deliver standard options to create online stores that can be customized
- Include functionality for personalization to improve the customer experience
- Provide features for or integrate with drop shipping and inventory management software
- Track and manage customers, their order history, and online behavior
- Allow companies to choose between multiple payment options and gateways
- Support the headless commerce architecture and provide native mobile apps
- Offer security, or encryption of data and information, or both and comply with regulations
- Include features for e-commerce data management, integration, and search

Top Tools at a Glance

| 

 | 

DTC online store with fast setup and an app ecosystem

 | 

User Review

"Shopify Keeps Our Order Management Organized and Efficient"

 |
| 

 | 

High-volume commerce with advanced automation and multi-market support

 | 

User Review

"Shopify Plus: Enterprise Power with a User-Friendly, Scalable Experience"

 |
| 

 | 

Enterprise B2C commerce with Salesforce ecosystem integration

 | 

User Review

"Reliable and Scalable Ecommerce with Salesforce B2C Commerce"

 |
| 

 | 

Visual website and e-commerce building without coding

 | 

User Review

"Intuitive Tool, Fundamental for Agencies"

 |
| 

 | 

Account-based B2B buying with contract pricing and CRM data

 | 

User Review

"Streamlined, Customizable B2B Buying Experience with Salesforce B2B Commerce"

 |
| 

 | 

Open-source e-commerce on WordPress with full data control

 | 

User Review

"Flexible, Scalable WooCommerce Storefront with Seamless WordPress Integration"

 |
| 

 | 

Unified B2B and B2C commerce for complex catalog operations

 | 

User Review

"Flexible, Scalable Adobe Commerce with Smooth Store Customization"

 |
| 

 | 

Mid-market e-commerce with headless flexibility and no transaction fees

 | 

User Review

"Amazing UX and Performance—Built Our BigCommerce Site Fast"

 |

* * *

Show More

* * *

## How Do You Choose the Right E-Commerce Platforms?

### What You Should Know About eCommerce Platforms

### What are E-commerce Platforms?

E-commerce platforms are end-to-end solutions that cover most aspects of an online business. While there are hundreds (maybe thousands) of products that provide features for online sales, not all of them are e-commerce platforms. The basic e-commerce tools are usually known as shopping cart software and their functions are limited to creating the online store, adding products, and embedding the shopping cart on a website.

#### What Types of E-commerce Platforms Exist?

**B2C e-commerce platforms**

[Business-to-consumer (B2C) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2c) is the most common and focuses exclusively on selling to consumers. B2C e-commerce is open to anyone who wants to purchase online. There may be geographical limitations regarding shipping or currencies, but theoretically, any consumer with a valid credit card can use this type of software to buy online.

**B2B e-commerce platforms**

[Business-to-business (B2B) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2b) allows companies to sell online to other companies.&nbsp;

**B2C vs. B2B e-commerce platforms**

There are a few essential differences between B2C and B2B e-commerce:

- Invoicing is used for B2B while for B2C, consumers only need receipts or payment confirmation
- Account-specific pricing ensures business customers can benefit from special pricing when purchasing online
- Catalogs can be customized for corporate customers
- [Product configuration](https://www.g2.com/categories/e-commerce-platforms/f/product-configuration) and quotes are used for custom products or to personalize standard items for each corporate customer
- Multistore management allows businesses to consolidate purchases from various physical and online stores
- Integration with contract management, finance, ERP, or retail management systems is essential for B2B

Besides physical products, companies can also use online stores to sell services and software. While traditional e-commerce software can, in theory, be used to sell both products and services, it is preferable to use a platform dedicated to services. These service-based platforms provide features such as:

- Subscription plans to define what service or software is being offered on a regular basis
- Subscription billing to invoice and track payments for the products and services delivered using a subscription model
- Subscription analytics to monitor the efficiency of plans, packages, or promotions

### What are the Common Features of E-commerce Platforms?

##### **E-commerce platforms features for merchandising and marketing**

[**E-commerce personalization**](https://www.g2.com/categories/e-commerce-platforms/f/recommendations-personalization) **:** Personalization features help companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used to provide recommendations and to deliver messages at critical stages of the buying process. For instance, when users try to close a webpage, they will get a popup window that is meant to convince them to stay on the page.

**E-merchandising:** This combines product marketing and merchandising to provide potential buyers with information and purchase flows that make it easier for them to buy online. E-merchandising can also improve the buyer experience, which translates into consumer loyalty.

**Product catalog (or catalog management):** This feature helps display products by category in a way that’s easier to navigate than scrolling or searching through lists of hundreds or thousands of products. Most basic e-commerce tools do not provide this type of functionality because it is not critical for small companies. Medium and large businesses that sell a high number of products and services can significantly benefit from using catalog management software by creating custom catalogs for various consumer segments and sometimes even for individual B2B customers.

##### **E-commerce platforms features for order processing**

**Shopping cart:** The most basic feature but also the most critical, shopping carts are the interface between the company and its customers. The first thing that customers will use to buy online is a shopping cart, and they usually do not care how it works and what’s needed to keep it safe. The essential characteristic of shopping cart software is ease of use. Buyers want the ability to perform transactions fast, so the user interface of a shopping cart needs to be extremely easy to use.

**Product management:** Product management is essential for companies using e-commerce platforms since they usually sell many types of products. A complex offering of products and services means that a lot of product data needs to be managed and maintained to ensure that the online store accurately represents what the company sells. Product information is also important to track sales and revenues by product, a mix of items, packages, or product types.

**Check out:** This functionality is critical to finalize the online transaction and place an order. If consumers and customers are having a hard time during check out, they may abandon the purchase and not try again.

**Online payments:** This feature ensures that the buyer pays for the products and services purchased and the company receives the payment. The accuracy of payments is vital to avoid adjustments and payment gateways should provide sales tax functionality for multiple countries and regions.

##### **Additional features of e-commerce platforms**

The following features are not usually included in a typical e-commerce platform but can be very beneficial to companies that need advanced functionality:

- Standard themes and online store personalization allow companies to customize their online sales portals
- Payment gateway or out-of-the-box integrations with payment providers eliminate the need for companies to need to work with [third-party providers](https://www.g2.com/categories/e-commerce-platforms/f/3rd-party-store-integration) for payments
- Fraud protection may include SSL certificates and other security measures to protect the company and its customers
- [Multichannel sales](https://www.g2.com/categories/e-commerce-platforms/f/multi-channel-fulfillment) allow companies to sell on other channels than their websites, such as social media or email
- Global, multicountry, multilanguage, and multicurrency features are critical for companies that sell products in different countries
- Product information management (PIM) allows companies to manage and keep all the details about their products up to date, such as description, price, and characteristics (size, color, weight)
- Marketing functionality such as A/B testing and [SEO](https://www.g2.com/categories/e-commerce-platforms/f/seo) help companies promote their online stores so that consumers can find their products or services
- Web [content management](https://www.g2.com/categories/e-commerce-platforms/f/content-management) helps companies convince potential consumers to buy their products and services
- Shipping is an essential feature for online sales and e-commerce platforms allow users to choose how and when the products will be shipped
- [Customer service](https://www.g2.com/categories/e-commerce-platforms/f/customer-service) is critical for aftersales to address issues, avoid returns, and keep customers happy

Many e-commerce platforms will also offer the following features:

- [Product search and filtering capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-search-and-filtering)
- [Reporting/analytics capabilities](https://www.g2.com/categories/e-commerce-platforms/f/reporting-analytics)
- [Omnichannel capabilities](https://www.g2.com/categories/e-commerce-platforms/f/omnichannel)
- [Storefront design capabilities](https://www.g2.com/categories/e-commerce-platforms/f/storefront-design-tools)
- [Product visualization capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-visualization)
- [Order management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/order-management)
- [Multi-site management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/multi-site-management)
- [Test-to-product migration capabilities](https://www.g2.com/categories/e-commerce-platforms/f/test-to-product-migration)
- [Shopping cart abandonment capabilities](https://www.g2.com/categories/e-commerce-platforms/f/shopping-cart-abandonment)
- [Product review capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-reviews)

Platform functionality refers to the technical characteristics of the software.&nbsp;

- E-commerce platforms need to integrate with other software such as [inventory management](https://www.g2.com/categories/e-commerce-platforms/f/inventory-management) or shipping, which can be done using APIs. APIs can be customized by users to integrate with most cloud solutions, making it easier to transfer product data or sales information between solutions.&nbsp;
- The customization and personalization of the software make it easier to use and increases adoption. Configuring screens and dashboards eliminates unnecessary clutter and helps users quickly access information.&nbsp;
- Access rights and user roles define who does what in the system and which features employees can use to do their jobs effectively. It is also important to manage access for external users, such as suppliers or drop shipping partners, who should only use particular modules of the e-commerce platform.
- Security features protect against unauthorized access to private data such as the consumers’ personal details or credit card information. User access should also be limited to business data. For example, a user in charge of shipping should have access to orders and inventory but should not access payment information.

![](https://lh6.googleusercontent.com/Hg2rmxs3urd2n5UyTGHM8aoOKji2ISOcdupg0wP3FFTbuRnpZb_1ZbT-Lg4qCkLMHkVSUrsREKqP9h1Uh-K8Cz3bIRqGoIWl5yaSHo_k4c3yp80I4atrDMIrzO1p9rv5Iuxekiuj)

**Overview of the most common features of e-commerce platforms** &nbsp;

### What are the Benefits of E-commerce Platforms?

The main objectives that e-commerce platforms can help companies achieve are to:

**Manage online stores:** Online stores and all related data such as product details and availability, pricing and discounts, customer addresses, and payment information.

**Attract buyers:** Attract buyers and convince them to purchase the products and services sold by the company.

**Address post-purchase issues:** Including [returns](https://www.g2.com/categories/e-commerce-platforms/f/returns-refunds), shipping or payment errors, and discrepancies between what consumers expected and what they received

**Track online sales:** Track sales by volume and value, as well as missed opportunities such as abandoned carts

**Compliance:** Comply with regulations for data security and avoid data breaches and cyberattacks or online fraud

Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue.

Using all this information, companies can adjust their strategy to adapt to changing customer preferences and focus on markets and segments that are more likely to generate important revenues and sustainable profits.

Traditionally, businesses sell products and services to two separate categories of customers: businesses and consumers. These two types of customers can be covered by companies that sell to both, usually known as business-to-many (B2M).

A recent approach to attract more customers involves partnerships between businesses to expand their market presence, or business-to-business-to-consumer (B2B2C). By using this approach, companies can promote each other and cross-sell products and services to reach new market segments.

### Who Uses E-commerce Platforms?

In theory, any company that sells online can use e-commerce platforms. In practice, the cost of this type of software can be prohibitive for small businesses. For this reason, these companies usually choose free or limited versions of e-commerce platforms. There are also hundreds of shopping cart tools that can provide sufficient functionality for small companies. Finally, online marketplaces allow these companies to sell their products without investing in e-commerce software.&nbsp;

E-commerce platforms are most beneficial to medium and large companies who sell their products or services in multiple countries or markets and have complex operations. Since e-commerce platforms provide the most extensive features in the market, this type of software can be used by various employees, customers, and partners.

##### **Employees**

Employees from many departments can benefit from using e-commerce platforms, the most important being:

**Product management:** who make sure that the product information is accurate and up to date and that only active products are available for purchasing online

**Marketing:** who need to ensure that the products and services sold online are represented and promoted in a manner that protects the brand image and differentiates the company from its competitors

**Sales:** who define and implement strategies to improve revenues and monitor the performance of the products and services sold by the company

**Customer service:** who deal with complaints and other interactions with customers that may impact the purchasing process

##### **Additional user personas**

**Partners:** Partners may sell their products and services on the e-commerce platform of a company or their online stores. Partners can also use online marketplace platforms, so they need to synchronize data between these platforms and e-commerce platforms.

**Suppliers:** They usually provide products and services to other companies and do not sell them directly to consumers. Suppliers need access to e-commerce platforms to provide product information and inventory availability.

**Distributors:** Distributors buy products from other companies and sell them online. They may sell these products in their online store or online marketplaces. Retailers combine in-store and online sales to target multiple segments of customers or consumers. For this purpose, they need to integrate e-commerce with point of sale (POS) or retail management software.

**Customers and consumers:** Consumers use e-commerce platforms to look for products and services and to make purchases and payments. The ideal software should provide the easiest and most engaging way to facilitate purchasing.

### What are the Alternatives to E-commerce Platforms?

Alternatives to e-commerce platforms can replace this type of software, either partially or completely:

[**Shopping cart software**](https://www.g2.com/categories/shopping-cart) **:** This is a lightweight version of e-commerce platforms, with limited functionality that focuses mostly on creating and managing online stores. This option is most beneficial to small businesses that sell a limited range of products.

[**Marketplace software**](https://www.g2.com/categories/marketplace) **:** This is beneficial for companies that allow partners to sell on their website. This type of software allows each partner to create a separate online store and manage sales independently from the others.&nbsp;

[**Omnichannel commerce software**](https://www.g2.com/categories/omnichannel-commerce) **:** This helps businesses sell their products on multiple channels—online and in store. There are also several online channels such as websites, social media, and mobile devices.

#### Software Related to E-commerce Platforms

Related solutions that can be used together with e-commerce platforms include:

[**Inventory control software**](https://www.g2.com/categories/inventory-control) **:** This allows companies to manage the availability of the products they sell online. This type of software can also be used to identify the products’ quantities required to fulfill demand, for inventory valuation, and inventory transfers between warehouses and locations. All these features are vital to ensure that companies ship the right products for each consumer and customer.

[**Accounting and finance software**](https://www.g2.com/categories/accounting-finance) **:** These tools manage all financial aspects of the sales transactions performed on the e-commerce platform. While consumers do not require invoices and other documents related to a purchase, the high volume of sales data needs to be consolidated and allocated to the appropriate general ledger accounts. For B2B, the volume of transactions isn’t very high, but invoicing is more complicated. Corporate customers may need custom invoices, shipping manifests, and warranty documents. Also, large companies have multiple business units that can purchase online individually or at the corporate level. Payment can also be made by numerous business entities from multiple bank accounts or credit cards.

[**Product information management (PIM) software**](https://www.g2.com/categories/product-information-management-pim) **:** This is a standalone, more sophisticated version of the product management functionality described above. While most e-commerce platforms provide features for product information management, PIM is used by companies selling tens of thousands of products or variations and combinations of items.

[**Payment gateways**](https://www.g2.com/categories/payment-gateways) **:** This is usually delivered pre-integrated as part of an e-commerce platform. This type of software can also be used separately by companies who do not want to limit their options to the integrations provided by e-commerce vendors. While most providers of e-commerce platforms offer integration with the most popular payment gateways, other options may be preferable, especially for markets that aren't well served by the main players.

![](https://lh3.googleusercontent.com/tomkD28zhqtI3UHb3G0eDMvizjCkmSQlETwPhevSQKJ9NnbC3WdwK8MOh59AW1Egmnvi0kZvm0SYVVqHOmCPh9uwL4R6uEZx3TBNO_pSufNcY7PUTNu1EJtu9kdjkldYyGrE1OeS)

**Overview of G2’s categories for e-commerce**

### Challenges with E-commerce Platforms&nbsp;

The lack of integration between e-commerce software and other solutions can be a critical issue that can cause the desynchronization of data between online stores and the back office. This, in turn, may lead to lost sales and unhappy consumers.

Another challenge is the ability to transfer product information from e-commerce platforms to other platforms or online marketplaces. Companies using these platforms also need to export sales data and analyze it in accounting or ERP solutions. While there are hundreds of tools to export and import data to and from such platforms, not all e-commerce platforms offer robust features for this purpose.

### Which Companies Should Buy E-commerce Platforms?

While any company that sells products or services online can benefit from using e-commerce platforms, this type of software is most beneficial for the following types of businesses:

**Retailers:** They are embracing e-commerce as an increasing number of consumers prefer to buy online. At the same time, retail companies will continue to sell in store, which means that they need to track sales on all channels.&nbsp;

**Manufacturers:** Manufacturing companies use e-commerce for B2B sales but require advanced functionality such as product configuration and quote management. Invoicing is also important for B2B sales, as companies require fiscal documents for each transaction.&nbsp;

**Software companies:** These companies use [subscription management software](https://www.g2.com/categories/subscription-management), an alternative to e-commerce. This type of software manages software packages, pricing, sales and renewals, and revenue management. Some e-commerce vendors provide some of these features as part of their solutions, but that is the exception rather than the rule.

### How to Buy E-commerce Platforms

Selecting the best e-commerce platform for the specific needs of a company can be complicated.&nbsp;

#### Requirements Gathering (RFI/RFP) for E-commerce Platforms

Requirements gathering helps companies understand what their users need to be productive at work. For e-commerce, requirements can vary significantly depending on the types of products and services the companies are selling.

There are two main types of products: tangible (physical products) and [intangible](https://www.g2.com/categories/e-commerce-platforms/f/intangible-products) (virtual goods such as digital content and software). Additionally, some companies may sell age-restricted products or services, such as alcohol or online gambling.

Requirements also vary based on how companies are selling their products and services. This refers to buyer personas (B2B vs. B2C), geographical reach (local or global markets), and channels (online, in store, or through distribution partners)

Prioritization of requirements helps the selection team focus on what matters most for their company. Requirements should cover the present and future needs of the company. The former refers to all features that are needed to keep the company up and running, such as the ability to create online stores, manage product information, and provide a seamless buying experience. The latter depends on the strategy of the company. For instance, expanding into new markets requires features for [internationalization](https://www.g2.com/categories/e-commerce-platforms/f/internationalization) such as multilanguage stores and the ability to process payments in different currencies.&nbsp;

#### Compare E-commerce Platforms Products

**Create a long list**

Long lists are created by eliminating the options that do not provide critical functionality. For instance, buyers looking for B2B e-commerce should not consider software that focuses exclusively on B2C. A typical long list should not include more than 10 products unless there are many options that are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors.

**Product comparison**

Buyers have multiple options to compare e-commerce platforms, such as research reports and buyer’s guides, decision support systems, as well as [technology review platforms](https://www.g2.com/categories/technology-review-platforms). These resources provide different perspectives on the benefits and challenges of e-commerce platforms.&nbsp;

RFI distribution is the process of gathering detailed information on software capabilities from vendors. RFIs are usually sent out to the vendor that made it to the long list and can contain hundreds or thousands of criteria.&nbsp;

**What to ask vendors of e-commerce platforms?**

Requirements are essential, but there are other details about a vendor that can be dealbreakers, such as:

**References:** Customer references to allow buyers to get in touch with existing e-commerce users. Open discussions may reveal feedback that users aren’t always comfortable sharing publicly. Software reviews and case studies are also useful.

**Partner network:** The partner network of the vendor can provide valuable support to global companies. Suppose the vendor doesn’t have an office in Europe, for instance. In that case, a partner can help its customers comply with regulations such as GDPR, which protects the privacy of internet users in the European Union.

**Customer support:** Support options vary from one vendor to another, from 24/7 availability to only on business days, local or global, and customized support packages. Basic support is usually included in the license cost, but additional services can be quite expensive. Around-the-clock support covers multiple time zones, so customers don’t have to wait for hours to get help. E-commerce companies can lose money even when their system is unavailable for only a few minutes.

**Create a short list**

Short lists are created by reviewing the RFI information received from vendors. It is possible that some vendors decline to participate and don’t respond to RFIs. These vendors are usually eliminated from the selection process.

**Conduct demos**

Demos are a great opportunity for buyers to see how e-commerce platforms work. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. A common scenario for e-commerce is to add a new product in the system, integrate with inventory management to track its availability, then add it to the online store and go through the purchasing steps that buyers would follow.

#### Selection of&nbsp;E-commerce Platforms

**Choose a selection team**

To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. For e-commerce, this includes product management, sales and marketing, and inventory. The accounting team should also be involved to evaluate the integration of the e-commerce platform with financial software.&nbsp;

The selection team needs to analyze all the data gathered from vendors, customer references, software reviews, or reports and research. This task can be daunting because all this information is not homogeneous, making it challenging to analyze.

- Users must get rid of irrelevant data such as research that is too vague to be useful or reviews by users from other industries or geographical locations. A company focusing on the market in North America won’t benefit from knowing what users in Europe think about the software.
- It is important to decide what data is the most significant and then focus on it. Basic features like creating an online store are provided by most vendors, unlike functionality for cart abandonment. Also, buyers may give a higher importance to user reviews than analyst research, or vice versa.
- Users should validate data from multiple sources. The product description on the vendor website, the opinion of an e-commerce expert, and user feedback may be very different from each other. In this situation, buyers should try the product themselves or ask for a demo.

**Negotiation**

Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor.&nbsp;

The final decision should be based on all the information gathered previously.&nbsp;

### What do E-commerce Platforms Cost?

The types of pricing for e-commerce platforms depend on the delivery model. For on-premises software, vendors sell named or perpetual licenses. For cloud or SaaS e-commerce, the subscription model is used, which allows companies to pay a monthly fee per user.&nbsp;

There are three types of e-commerce software costs:

- The initial price of an e-commerce platform usually includes the cost of implementation, training, and software licenses
- Ongoing costs such as licenses and maintenance are usually higher for on-premises software
- Additional costs refer to the customization of the e-commerce platform or professional services such as content creation or marketing campaigns

Businesses looking to try an e-commerce platform without an upfront financial commitment may want to consider a&nbsp;[free e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/free). More and more vendors are offering free-trials or freemium models that can make these tools more accessible.

#### Return on Investment (ROI)

The factors that impact ROI can be grouped into two main categories: costs and benefits:&nbsp;

**Costs:** This refers to any type of spending related to software such as license costs, training, support, and professional services. The time and effort spent to implement and maintain the software should also be considered.&nbsp;

**Benefits:** The benefits are not limited to improving sales and revenues. Other advantages of using e-commerce platforms are increased productivity, better inventory management, and customer satisfaction. These factors impact ROI directly or indirectly, which is why it may be difficult to calculate them.

To calculate ROI, buyers need to estimate software costs and software benefits.

Software costs can include:

- The initial cost of the software, which includes license cost for on-premises software, integration with other systems&nbsp;
- Implementation and training may include migration from other e-commerce solutions and access to learning portals
- Ongoing license cost and consulting services to optimize the use of the e-commerce platform
- Software maintenance such as regular backups of the product and sales data

Software benefits can include:

- Increased online sales of products and services
- Time saved managing products and processing orders
- Less manual work and data entry for product information
- Reduced number of shipping errors and returns

ROI is calculated as a ratio between the benefits and the costs of the software. When the benefits surpass the costs, the buyers achieve positive ROI.

It is preferable to calculate ROI at least one year after go live since the benefits of the software are not fully realized before that. For e-commerce, companies may need to adjust the platform by configuring it or adding optional features after they start using it. This can generate extra costs, which may impact the ROI.

### Implementation of E-commerce Platforms

**How are E-commerce Platforms Implemented?**

Implementation can be done directly by the vendor, indirectly by one of its partners, or in house by the company that bought the software.&nbsp;

**Who is Responsible for E-commerce Platforms Implementation?**

The implementation team usually includes a project manager from the vendor or its partner, subject matter experts from the buyer, and sometimes external consultants. The IT department of the buyer is also involved in the technical aspects of the implementation such as data migration.

**What Does the Implementation Process Look Like for E-commerce Platforms?**

As most e-commerce systems are subscription based, users may think that the implementation means creating accounts and starting using the software. In reality, implementation can be much more complicated.&nbsp;

First of all, companies need to migrate data from one or more legacy systems to the new platform. Historical data on sales and inventory, product information, and customer records for B2B are the most important datasets that need to be transferred to a new e-commerce platform.

Secondly, a system may require configuration based on user type and role. Also, user access should be defined so that employees can use the modules and features they need most. For instance, sales may be able to see the inventory availability for a product but should not be able to adjust the quantity.&nbsp;&nbsp;

Finally, training the users is essential to ensure that they are fully taking advantage of its capabilities. E-commerce platforms can be complicated and self learning is not recommended, especially for modules like product management and e-commerce personalization.

**When Should You Implement E-commerce Platforms?**

Timing is very important when it comes to e-commerce platform implementation. For instance, implementing this type of software during a peak shopping season is not a good idea because it may disrupt operations. It is therefore critical to define an implementation schedule that works for everyone (employees, managers, vendors, and its partners).

### E-commerce Platforms Trends

The evolution of e-commerce platforms will be impacted by new technologies, such as artificial intelligence (AI) and changes in consumer behavior.

**Artificial intelligence**

AI can be used to personalize the buyer experience or to create bots that can guide buyers through the purchasing process. AI may also help identify fraudulent activity and cyber attacks that can lead to lost revenue and data breaches.

**Evolving buyer behavior**

Changing buyer behavior is forcing companies and e-commerce vendors to adapt to new ways of shopping. For instance, millennials and members of Gen-Z tend to combine multiple ways to find, compare, choose, and buy products. For each step in their decision-making process, they may use online or offline channels (like stores, events, or public advertising). E-commerce software providers and their customers will need to find ways to engage and influence buyers both online and offline.

**Subscription model**

E-commerce vendors need to adapt to the increased popularity of the subscription business model, which provides a product or service at regular intervals. Subscription management usually refers to services and software, but some companies also use this sales model for products. A few examples of products sold as a subscription are grooming products or beauty supplies, which are used on a regular basis by consumers. As opposed to traditional e-commerce, subscriptions require regular deliveries and recurring payment options, which aren’t always supported by e-commerce platforms.

### E-Commerce Platforms FAQs

### Most Popular FAQs

#### Which e-commerce platform has the best reviews?

Based on verified user ratings across a large volume of G2 reviews, these e-commerce platforms consistently earn top marks for overall satisfaction:

- [Shopify](https://www.g2.com/products/shopify/reviews) — The most widely adopted e-commerce platform globally, recognized for its clean storefront builder, extensive app marketplace, and ability to take businesses from their first online sale to high-volume retail operations with minimal technical overhead.
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — The enterprise tier of Shopify, rated highly by scaling brands for its advanced automation tools, checkout customization capabilities, and dedicated merchant success support that helps high-growth retailers expand without re-platforming.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — An open-source e-commerce plugin for WordPress that earns strong marks for its flexibility, deep customization capabilities, and the control it gives merchants who prefer to manage their own hosting and storefront configuration.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — A SaaS e-commerce platform praised for its built-in multi-channel selling tools, strong SEO infrastructure, and enterprise-ready feature set that scales without requiring additional paid apps for core functionality.

#### What are the top platforms for B2B e-commerce?

B2B e-commerce platforms need capabilities beyond standard retail, including account-based pricing, buyer approval processes, large catalog management, and ERP integration. The platforms rated highest in this segment address all of these requirements.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — A purpose-built B2B commerce platform that handles complex account hierarchies, contract pricing, guided selling, and self-service reordering — tightly integrated with the broader Salesforce ecosystem for organizations already on CRM and CPQ.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — An enterprise commerce platform adopted by large B2B organizations for its catalog management depth, configurable product support, and native integration with SAP ERP and S/4HANA that keeps pricing, inventory, and order data synchronized.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — A B2B e-commerce platform built natively on SAP and Microsoft Dynamics ERP data, enabling manufacturers, distributors, and wholesalers to offer real-time pricing, stock availability, and order history to buyers without manual data synchronization.
- [Shopware](https://www.g2.com/products/shopware/reviews) — A European-headquartered open-source commerce platform gaining traction in B2B for its composable architecture, flexible rule builder for tiered pricing, and strong community of extensions that support complex wholesale and distributor processes.

#### What are the most reliable e-commerce platforms for digital products?

Selling digital products requires an e-commerce platform built for instant delivery, license and subscription management, global payment compliance, and revenue recognition, requirements that differ significantly from physical product retail.

- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — A commerce platform purpose-built for software and digital product companies, offering global subscription billing, automated tax and VAT compliance, and a checkout infrastructure designed to maximize conversion for SaaS and perpetual license sales.
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — A merchant of record platform used by software and digital media companies to sell globally without managing international tax obligations directly, with built-in localized checkout, multiple currencies, and automated compliance across 200+ countries.
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — A high-satisfaction commerce platform for software, SaaS, and digital goods businesses, combining merchant of record services, subscription management, and global payment processing in a solution that takes on the compliance burden for selling across markets.
- [Sellfy](https://www.g2.com/products/sellfy/reviews) — A streamlined digital storefront platform for creators and small publishers selling downloads, subscriptions, and print-on-demand products, valued for its simple setup, built-in marketing tools, and zero transaction fees on direct digital sales.

#### What is the most user-friendly e-commerce platform for businesses?

Ease of use across storefront design, product management, and order processing is a top evaluation criterion for businesses that want to manage their online store without relying on developers for day-to-day operations.

- [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A website and e-commerce builder praised for its drag-and-drop design flexibility, AI-assisted store setup, and accessible interface that allows business owners to launch and manage a professional online storefront without technical skills.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — A lightweight e-commerce solution that embeds directly into any existing website, praised for its fast setup, multi-channel selling support across social platforms, and an admin interface that non-technical merchants can navigate immediately.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Consistently rated for its intuitive product catalog management, native SEO tools, and a storefront editor that gives business users meaningful design control without requiring a developer for most day-to-day store management tasks.
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source e-commerce platform recognized for its well-structured admin panel, strong plugin library, and accessible configuration for businesses that want the control of a self-hosted solution without a steep technical learning curve.

#### Which e-commerce platform is best for beginners?

The best e-commerce platforms for beginners prioritize fast store setup, guided onboarding, and an interface that allows new merchants to start selling without needing to understand hosting, coding, or complex configuration.

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — While Shopify Plus is the growth tier, it inherits Shopify's reputation for fast setup and accessible store management, with a dedicated onboarding team and customizable checkout that removes many of the technical barriers that slow new merchants down.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Beginners frequently cite BigCommerce's structured onboarding checklist, template-driven storefront setup, and comprehensive built-in features that reduce the number of third-party integrations a new merchant needs to research and install.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A popular starting point for businesses already on WordPress, WooCommerce allows beginners to add e-commerce to an existing site with a guided setup wizard and a large library of free documentation, tutorials, and community support.
- [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built for simplicity, recognized for its quick store launch process, clean merchant dashboard, and built-in multi-channel selling tools that get new businesses to their first sale without extended configuration.

### Small Business FAQs

#### What is the most affordable e-commerce platform for small businesses?

For operators evaluating [small business e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/small-business), the strongest affordable options balance essential storefront, payment, and product management functionality with flat-rate or usage-based pricing that keeps total costs predictable as order volumes grow.

- [SimplyDepo](https://www.g2.com/products/simplydepo/reviews) — A wholesale ordering platform built for small distributors and field sales teams, delivering route management, digital catalog, and order management at a cost-accessible price point that replaces expensive custom order portals.
- [SureCart](https://www.g2.com/products/surecart/reviews) — A WordPress-native e-commerce platform with a generous free tier covering one-time payments, subscriptions, and digital downloads, allowing small businesses to process online orders without per-transaction fees or a monthly subscription requirement.
- [Turis](https://www.g2.com/products/turis/reviews) — An affordable B2B wholesale storefront platform designed for small brands and distributors that want to give retail buyers a self-service ordering experience without the cost and complexity of a full enterprise commerce implementation.
- [Selldone](https://www.g2.com/products/selldone/reviews) — A no-transaction-fee e-commerce platform with a free entry tier that small businesses use to manage physical and digital storefronts, multi-channel selling, and order fulfillment without paying a percentage of every sale to their platform provider.

#### What is the best e-commerce platform for startups?

Startups need an e-commerce platform that gets them selling quickly, integrates with modern marketing and fulfillment tools, and scales in capability as order volume grows without requiring a re-platform migration. You can explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to see the top-rated options.

- [Shopify](https://www.g2.com/products/shopify/reviews) — The default starting point for most e-commerce startups, offering a guided setup process, an extensive app ecosystem, and a payments infrastructure that allows new businesses to start selling within hours and expand into new channels as they grow.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A cost-effective choice for startups already on WordPress, offering a free core plugin with full product management, payment gateway flexibility, and a large open-source extension library that keeps initial platform costs minimal.
- [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A popular choice for early-stage businesses that need both a professional website and an integrated store, with drag-and-drop design tools and a low barrier to entry that lets founders launch their first storefront without developer support.
- [10Web](https://www.g2.com/products/10web/reviews) — An AI-powered website and e-commerce builder that startup teams use to generate a functional WooCommerce-powered storefront from a brief description, dramatically reducing the time and cost of getting an online store live for the first time.

#### Which e-commerce platform is the most user-friendly for small business startups?

For startup founders managing their store alongside every other business function, ease of use in product setup, order management, and storefront updates is a deciding factor. These platforms earn the highest usability marks from small-team operators.

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Startup teams scaling quickly onto Shopify Plus consistently highlight the platform's clean admin experience, intuitive flow automation builder, and extensive help documentation, which reduces the time spent on operational tasks versus selling.
- [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built around a streamlined merchant dashboard that startup founders regularly cite for requiring minimal training, with a product management and order workflow interface that feels familiar from day one.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — Praised by small business owners for the speed and simplicity of embedding a full-featured store into an existing site, with a management interface that non-technical founders can operate confidently without ongoing developer involvement.
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — Software and digital product startups cite PayPro Global's self-service setup, pre-built checkout flows, and automated tax compliance as key usability advantages that remove complex configuration steps from the path to their first digital sale.

#### What is the best e-commerce platform for B2B wholesale businesses?

Small B2B wholesale businesses need an e-commerce platform that supports account-based pricing, minimum order quantities, bulk ordering processes, and buyer-specific catalogs without requiring an enterprise-level implementation budget. Explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to compare options.

- [Zoey](https://www.g2.com/products/zoey/reviews) — A B2B-focused e-commerce platform built for wholesalers and manufacturers, offering tiered pricing, custom buyer portals, quote management, and approval processes that give small wholesale businesses a self-service ordering experience without custom development.
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source platform with strong B2B capabilities, including customer group pricing, bulk discount rules, and multi-vendor support, giving small wholesale businesses a self-hosted solution with extensive configuration flexibility at low licensing cost.
- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Small and growing B2B businesses on the Salesforce ecosystem use this platform for its self-service reorder capabilities, contract pricing enforcement, and built-in integration with Salesforce CRM that connects online orders directly to sales team processes.
- [Elastic Suite](https://www.g2.com/products/elastic-suite/reviews) — A digital wholesale platform designed for brands managing retailer and dealer ordering, offering branded order portals, line sheet management, and replenishment tools that help small wholesale businesses move buyers off email and spreadsheet ordering.

#### What is the best e-commerce platform for small retailers?

Small retailers need an e-commerce platform that handles both online and in-person sales, supports product catalog management at a manageable scale, and connects to the marketing and fulfillment tools they already use without requiring a large technical team.

- [Shopify](https://www.g2.com/products/shopify/reviews) — The most commonly adopted platform among small retailers for its seamless integration of online store, POS, and inventory management, giving shop owners a single system to manage in-person and digital sales without separate tools for each channel.
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Small retailers with growing order volumes use Shopify Plus for its advanced automation, customizable checkout, and dedicated support resources that help them handle peak retail periods without platform bottlenecks.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — A practical choice for small retailers who already have a website or social media presence and want to add a fully functional store without rebuilding their online presence, with multi-channel selling across Facebook, Instagram, and marketplaces built in.
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — A global commerce and payments platform used by small retailers selling across markets, valued for its built-in tax and currency management, flexible checkout options, and subscription billing tools that support both one-time and recurring retail models.

### Enterprise FAQs

#### What is the best-rated e-commerce platform for tech enterprises?

Technology enterprises need [enterprise e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/enterprise) with composable architecture, headless commerce capability, enterprise-grade security, and deep integration ecosystems that connect commerce to ERP, PIM, CRM, and analytics infrastructure. These platforms earn the highest marks from large-scale enterprise buyers.

- [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — An enterprise-grade commerce platform adopted by large tech-oriented retail organizations for its AI-powered merchandising, headless commerce capabilities, and deep integration with the Salesforce Customer 360 ecosystem for unified customer data across marketing, service, and commerce.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — A highly configurable enterprise commerce platform used by global technology companies for its composable architecture, omnichannel order management, and native integration with SAP ERP and supply chain systems that manage complex product and pricing data at scale.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform purpose-built for high-volume enterprise retailers, recognized for its performance architecture, developer-first API layer, and the flexibility to power highly customized storefront experiences without the constraints of a monolithic platform.
- [Shopify](https://www.g2.com/products/shopify/reviews) — Increasingly adopted by enterprise technology organizations for its modern API-first architecture, extensive partner ecosystem, and operational simplicity at scale, allowing large brands to reduce platform management overhead while maintaining commerce agility.

#### What is the most reliable e-commerce platform for enterprises?

Enterprise commerce buyers prioritize platform uptime, transaction reliability, and consistent performance during high-traffic events such as product launches and peak seasonal periods, where any downtime directly translates to lost revenue.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Enterprise B2B teams cite Salesforce Commerce's platform reliability and compliance infrastructure as core reasons for long-term adoption, with a proven track record of uptime and data integrity for organizations running high-value business transactions through self-service portals.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Recognized by large enterprises for its robust deployment options — including cloud, on-premise, and hybrid- and its long operational track record in environments where transaction volume, catalog complexity, and data accuracy requirements are non-negotiable.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running WooCommerce at scale highlight its reliability when paired with managed cloud infrastructure, noting the control of a self-hosted architecture combined with a mature plugin ecosystem that supports high-volume order management.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and digital product companies trust Cleverbridge for the reliability of its global payment processing, subscription renewal infrastructure, and merchant of record services, where failed transactions and payment interruptions directly impact recurring revenue.

#### What is the best-reviewed e-commerce platform for enterprise app integration?

Integration depth is a primary evaluation criterion for enterprise e-commerce buyers managing technology stacks that include ERP, PIM, CRM, marketing automation, and data warehouse systems. Explore the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed integration comparisons.

- [Shopify](https://www.g2.com/products/shopify/reviews) — Enterprise reviewers highlight Shopify's extensive app marketplace, with thousands of verified integrations, and its robust API infrastructure as primary drivers of adoption for organizations that need commerce data flowing into fulfillment, ERP, marketing, and analytics systems.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Purpose-built for ERP-driven organizations, Sana Commerce Cloud offers native integration with SAP and Microsoft Dynamics, ensuring real-time synchronization of pricing, inventory, and customer account data between the commerce layer and back-office systems.
- [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — Enterprise teams operating on the Salesforce platform use Commerce for B2C for its native connectivity to Marketing Cloud, Service Cloud, and Einstein AI — enabling unified customer experiences across commerce, marketing, and service without custom integration work.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform recognized for its open API-first architecture that allows enterprise developers to integrate any frontend, CMS, PIM, or middleware layer cleanly, reducing the total integration complexity of a modern composable commerce stack.

#### What is the best enterprise e-commerce platform for global and multi-market commerce?

Global enterprise commerce requires a platform with multi-currency pricing, localized checkout experiences, country-specific tax and regulatory compliance, and the ability to manage multiple storefronts from a centralized administration layer. Browse the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed multi-market capability comparisons.

- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Widely adopted by global enterprises for its multi-site and multi-language management capabilities, SAP Commerce Cloud supports localized pricing, regional catalog segmentation, and country-specific compliance requirements across unified platform administration.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise digital and software companies use Cleverbridge for global commerce operations, relying on its 240+ supported payment methods, automated multi-country VAT compliance, and currency localization that drives conversion in international markets.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Global B2B manufacturers and distributors use Sana Commerce Cloud to deploy localized buyer portals across regions, with ERP-driven pricing and inventory data ensuring that each market sees accurate, real-time information in its local language and currency.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running globally distributed WooCommerce storefronts rely on its multi-currency and multi-language plugin ecosystem to deliver localized shopping experiences, with the self-hosted architecture providing the control needed for regional compliance and data residency requirements.

#### What is the best enterprise e-commerce platform for B2B organizations?

Enterprise B2B commerce platforms must handle organizational account structures, contract-based pricing, complex approval processes, and high-volume reorder patterns, requirements that consumer-facing platforms are not architected to address.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — The leading dedicated B2B commerce platform for enterprise organizations, used by manufacturers, distributors, and wholesale businesses to deliver account-specific catalogs, tiered pricing, buyer approval flows, and self-service reorder functionality within the Salesforce ecosystem.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — Enterprise organizations use SCAYLE for its high-performance API architecture that supports complex B2B catalog structures, custom buyer experiences, and the traffic volumes associated with large-account wholesale and distributor commerce at a global scale.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and SaaS companies use Cleverbridge as their B2B commerce layer for managing volume licensing, multi-seat subscription renewals, reseller channel management, and enterprise procurement compliance, use cases that standard e-commerce platforms do not support natively.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — An enterprise B2B commerce platform built specifically for ERP-centric organizations, enabling large manufacturers and distributors to offer buyers a self-service portal with real-time access to their account history, contract pricing, and inventory without data latency or manual updates.

**Last updated on April 24, 2026**