1. [Home](https://www.g2.com/) 2. ... 3. [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) 4. [Lickly Discussions](https://www.g2.com/products/lickly/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4acdc8b8a51def0c0ce39f470cc65e0b/lickly.png "Product Avatar Image") ](/products/lickly/reviews) [ Lickly ](/products/lickly/reviews) (1)4.5/5 Lickly is an AI-driven, audience-first Decision Intelligence platform that helps brands and agencies make smarter influencer marketing decisions. Powered by its proprietary M³VR® multi-model reasoning engine, Lickly combines audience intelligence, creator discovery, brand safety evaluation and predictive performance forecasting to help marketers make evidence-based decisions before committing campaign budgets. Unlike traditional influencer marketing platforms that begin with creator discovery, Lickly starts with the audience. It helps marketers understand who they want to reach, identify the creators best aligned with those audiences and evaluate potential outcomes before investing. Most influencer marketing platforms start with creators. Lickly starts with the audience. Rather than relying primarily on follower counts, engagement rates or creator categories, Lickly helps marketers understand who they want to reach, what those audiences care about and which creators have the strongest connection to them. From there, the platform connects audience insights to creator recommendations, brand safety evaluation, campaign planning and performance predictions, giving marketers the evidence they need to make better decisions. Key capabilities - Audience intelligence and segmentation: Understand target audiences, their interests, behaviors and conversations to identify the segments that matter most. - Audience-first creator discovery: Identify influencers based on audience alignment, relevance and potential impact rather than surface-level creator metrics alone. - AI-powered creator evaluation: Assess and compare creators using audience insights, performance indicators and contextual intelligence. - Predictive performance forecasting: Evaluate potential campaign outcomes before committing budget. - Brand safety and sentiment analysis: Assess creator suitability, content risks and brand alignment before partnerships begin. - Influencer campaign management: Streamline campaign planning, creator relationships, workflows, contracts and deliverables. - Competitive intelligence: Understand competitive activity and uncover opportunities to reach relevant audiences. - Performance analytics and reporting: Measure campaign outcomes, evaluate results and apply learnings to future marketing decisions. Why Lickly? Influencer marketing decisions are often made with incomplete information. Marketers can identify thousands of creators, but determining which ones will actually reach and influence the right audience remains a challenge. Lickly connects audience understanding with creator selection and predictive intelligence, helping marketing teams reduce guesswork, minimize wasted effort and make more informed investment decisions. The result is a more strategic approach to influencer marketing, where creator recommendations are supported by audience evidence and campaign decisions can be evaluated before the money is spent. Who is Lickly for? Lickly is designed for mid-market consumer brands and marketing agencies looking to improve influencer marketing effectiveness without adding unnecessary operational complexity. The platform is particularly relevant for ecommerce, beauty, skincare, fashion, wellness, consumer products and other brands investing in creator-led marketing across Instagram, TikTok, YouTube and additional social channels. Lickly. Marketing decisions you can defend. Show More When users leave Lickly reviews, G2 also collects common questions about the day-to-day use of Lickly. These questions are then answered by our community of 850k professionals. Submit your question below and join in on the G2 Discussion. * * * ### 100.0 Nps Score ### All Lickly Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments Sorry... There are no questions about Lickly yet. ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/lickly/discussions/new?entry_point=discussions%23product) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/20cecea578ea9b52ab45dc8310b40825/lickly.png "Product Avatar Image") ### Have you used Lickly before? Answer a few questions to help the Lickly community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flickly%2Fdiscuss%3Fsmall_ask%3Dlickly) No