Easy to use, clear segments and ability to connect to 3rd party platforms. Review collected by and hosted on G2.com.

Lack of data validation/reporting. Often when something has gone wrong we are spending alot of time to figure out if its on our end or lexers. Review collected by and hosted on G2.com.

It helps us to have integrated all our marketing accounts and platforms at one place and use our 1P audience to target them. Review collected by and hosted on G2.com.

If we can have to use 3P audiences as well from Lexer with estimated results will be awesome Review collected by and hosted on G2.com.

Once is setup, it's pretty easyo to use. Friendly and intutitive interfase. You save ton of time making analysis. Review collected by and hosted on G2.com.

The created segments could grow exponentially if you don't maintain the hub clean and updated. Not too easy to track trends or new metrics that weren't setup. Review collected by and hosted on G2.com.

Lexer is quick to assist our team in finding solutions for our many data problems. Lexer helps us to better understand our customers and make sure our marketing goes directly to those it best relates to. Through our CDP and links with Experion data sets Lexer has helped our team to better understand our varying trade areas and what those trade areas need to ensure our business succeeds. Review collected by and hosted on G2.com.

Is there such a thing as too much data? There is not enough time in the world to fully explore all the information we hold within the platform, however, the team at Lexer have worked on great solutions to ensure that the most important information is easily at our fingertips. Review collected by and hosted on G2.com.

Our partnership with Lexer has been of great benefit to our company from the standpoint of easily being able to slice and dice customer data. Whether segmenting by specific audiences for email campaigns or paid ads, Lexer gives us the tools to build these segments and then seamlessly export them to the platform where they’ll be activated. The user interface is clean and straightforward, making segment-building a visually streamlined process. We also heavily lean on Lexer as an integrated hub for inbound customer service questions and queries and use the Respond tool as our primary method of connecting with our customers. With multiple users in the picture, the Respond feature keeps messages assigned to designated employees so that questions are answered promptly and have coverage across the team for access and response. Support from Lexer has always been great - with a dedicated account support contact, we’re always able to reach out with questions about segment building or Lexer functionality and receive a timely response. Review collected by and hosted on G2.com.

We've had very few issues with the platform. Sometimes there is a slight delay exporting audience segments, but that's generally due to large segment size and processing time. If we do encounter delays, our point of contact is always quick to help. Review collected by and hosted on G2.com.

Lexer has the ability to allow our company to tailor how and where we can communicate with our customers via channels that suit them with the content that they care about. The tool is a major part of our digital strategy and we have not even begun to explore it's full capabilities yet it has already made a significant impact to our improved performance. Review collected by and hosted on G2.com.

At the moment there is nothing i dislike. Review collected by and hosted on G2.com.

The platform itself is excellent, and integrating many data sources provided us a SCV for the first time. We were subsequently able to offer insights to our business that were not only unique but drove direct engagement with our sales teams and had a measurable impact on sales. For me though, the more important thing about Lexer is its engagement model and how the services are designed and delivered. We spent a lot of time thinking about what our objectives were, categorising and prioritising them, and then Lexer helped us with actionable strategies and execution plans. This has been the most effective engagement model I have ever seen. We have been able to deliver benefits to the business and at the same time take the learning from the insights to develop increasingly innovative solutions. Review collected by and hosted on G2.com.

Nothing at this time. We have worked closely with Lexer to get what we need. We are still learning about what is possible. Review collected by and hosted on G2.com.

We sought out a solution that would allow us to bring all of our customer data together in one place, a way to find a single view of our customers. The team at Lexer have been amazingly supportive and committed to helping us every step of the way in launching our Customer Data Platform. We worked with the same group of people from beginning to end, and they worked tirelessly to understand our business model and who our customers are to develop a solution that would work for us.

We love that we have all of our data is in one place now and that we can use the insights from the platform to make data-driven decisions about our marketing strategies and tactics. The platform is simple to use but packed with so many insights and data points that the only limit is our own imagination. We can find new segments to market to and use the same data to ensure that we are attracting the right 'new' customers to our website.

Every aspect of our marketing strategy is being improved by Lexer, from acquisition to retention. Review collected by and hosted on G2.com.

There honestly isn't anything that I dislike about the platform or the team. The set-up process was quite in-depth; however, I appreciate the time taken at this stage to ensure everything is perfect and that everyone is on the same page regarding the goals of the business. If this stage was not in-depth, the solution would not be as tailored to each individual business's needs, and therefore not as valuable.

While there was quite a bit of time spent collecting and pinpointing all of the data that we would require, the team was there every step of the way and couldn't have been more supportive throughout his process. Review collected by and hosted on G2.com.

The platform is simple to learn, with a clean, user-friendly interface. It provides an easy way to organise your customer data to gain insights into customer behavior, allowing you to make data-led decisions. The ability to segment across various customer attributes enables you to efficiently market, including close to real-time suppression. Finally, the customer success team is always available to assist with any queries or quick troubleshooting. Review collected by and hosted on G2.com.

As with most platforms, there is a process to set up, and get the data in a workable format. The complexity and the time required does depend on the quality of your first-party data. Review collected by and hosted on G2.com.

The lexer team is very hands-on and solution orientated in maximizing use of the lexer tool. They come with recommendations and use cases to maximize campaign development and analysis through customer data insights for marketing channels. Review collected by and hosted on G2.com.

There is a learning curve to understand building segments correctly and defining dashboard attributes, but the team is very accessible and patient to get the team up to speed. Review collected by and hosted on G2.com.