[ Levitate Reviews ](https://www.g2.com/products/levitate/reviews) [ Levitate Reviews ](https://www.g2.com/products/levitate/reviews) # Levitate Features ##### ## Integration (9) Data Import & Export Tools Tools for importing/exporting data to/from the platform to support campaign setup and reporting. Integration APIs Supports extensibility through APIs to build and manage integrations with third-party tools. Breadth of Partner Applications "Offers a wide range of plug-and-play integrations with third-party applications. " CRM Integration Integrates with CRM software, which can help provide context to your mailing lists. Social Media Integration Integrates with Social Media platforms, which can help expand your reach. E-Commerce Integration Integrates with e-commerce platforms, which can link directly to your online store. Data Import & Export Tools Ability to input, modify and extract data from the application in bulk through a structured file. Integration APIs Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. Breadth of Partner Applications To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. Show More ##### ## Email Marketing (13) Email and Mobile Preview Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues. Manage Email Lists List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences. High-Volume Sending Ability to send thousands of unique, personalized emails per second. Building and Personalizing Emails Tools for designing, editing, and personalizing email content for recipients. Sending Outbound Emails Supports the ability to send outbound email campaigns to external recipients. Manage Email Deliverability Maximizes inbox placement by managing spam compliance and sender reputation. Automated Email Responses Automatically respond to user actions or triggers with predefined email messages. Multi-user Account Enables multiple users to login to the same account to maintain a single account for your entire marketing team. Surveys Ability to send secure and personalized survey invites to your contact list. Building and Personalizing Emails Create and design emails with an editor; manage templates; personalize dynamically Sending Outbound Emails Create targeted lists, schedule and manage bulk email sending. Manage Email Deliverability Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. Automated Email Responses Set up automated nurturing emails based on events, online activities, and lead scores Show More ##### ## Reporting & Analytics (7) A/B Testing Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates. Basic Reporting Basic campaign performance reporting such as delivery, open, click, and unsubscribe rates. Basic Reporting Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. Web Analytics Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. ROI Analytics Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. Revenue Analytics Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. SEO / Keyword Analytics Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. Show More ##### ## Platform (7) Customization System provides sufficient customization to meet business requirements Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Internationalization Enables users to view and transact business with the same content in multiple languages and currencies. Sandbox / Test Environments Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Output Document Generation Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. Show More ##### ## Online Marketing (5) Landing Pages and Forms Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. Dynamic Content Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. A/B Testing Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. Mobile Optimized Support mobile-optimized emails, online forms, and landing pages. Search Tracking and Optimization Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. Show More ##### ## Lead Management (8) Marketing Lead Database A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. Data Quality Management Data quality consists of deduplication, cleansing, and appending your marketing database. Segmentation Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. Lead Scoring and Grading Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. Lead Nurturing Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. Online Behavior Tracking Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. Automated Alerts and Tasks Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. CRM Lead Integration Sync lead, contact, account, and opportunity information with your CRM system. Show More ##### ## Campaign Management (4) Program Management Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. Event / Webinar Marketing Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. Calendaring Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. Budgeting Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. Show More ##### ## Social (5) Social Listening Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. Social Sharing Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. Social Campaigns Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. Social Media Engagement Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. Social Media Advertising Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time Show More ##### ## Social Management (7) Social Analytics Reports on the performance of social media posts and campaigns. Social Publishing Allows the creation, management, and scheduling of content to be shared across social media channels. Campaign Optimization Identifies trends in social media campaigns, such as optimal posting times, to improve performance. Social Engagement Centrally manages social media content and conversations across multiple social channels. Social Ads Provides features for managing and optimizing paid advertisements across social channels. Campaign Planning Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. Hashtag Capabilites Monitor hashtags, their trends, and analytics across all social media platforms Show More ##### ## Diagnosis (4) IP Address IP address quality analysis. Domains Sending domain quality analysis. Content Email content analysis. Policy Compliance Determing email and domain compliance with policies such as DMARC. Show More ##### ## Tracking (5) Processing Time Measuring of delivery latency/processing time. Placement Tracking which folder email appears in. Open Rate Tracking open rate across recipients. Time to Open Tracking time between delivery and open. Alerts Notifications related to placement and opening. Show More ##### ## Reporting (4) Campaign Performance Measuring overall campaign performance across recipients. Domain Reputation Measuring overall reputation related to specific sending domains. Brand Reputation Measuring overall reputation of brand based on all email activity. Blacklist and Whitelist Tracking recipient tagging of domains for blacklists and whitelists. Show More ##### ## Templates (4) Text and Themes Allow users to edit text and themes on email templates Stock Images Provide a library of stock images to use for emails Proofing Offer email proofing capabilities Mobile Responsive Provide mobile responsive email templates Show More ##### ## Edit (3) Pre-Made Offer pre-made email templates Build Allow users to create their own email templates HTML Use drag-and-drop HTML editing to create email templates Show More ##### ## Logistics (4) Analytics Provide analytics reporting so that users can see how their campaigns perform Issues Allow for users to identify potential issues that would stop their emails from sending Integrations Integrate with email software or email marketing and marketing automation platforms Shareable Link Ability to share email templates via a link to collect feedback on the created emails easily Show More ##### ## Text Messaging (8) Bulk SMS Enables users to send mass text message campaigns Two-Way Text Messaging Facilitates two-way text messaging to encourage consumer engagement and loyalty Text Scheduler Provides the ability to schedule single or bulk text messages to recipients on a specific date and time Automatic Replies Provides automatic text message replies to recipients Automatic URL Shortening Provides automatic URL shortening to use less characters via text MMS Marketing Sends out multimedia via text messages, such as coupons, pictures, and audio Personalization Offers features for personalizing text messages based on customer information or past behavior Transactional SMS Allows users to establish automated workflows and triggers to deliver transactional text messages Show More ##### ## Content & Collaboration (6) Content Calendar Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. Content Library Allows users to upload and publish brand content from a shared library. Shared Inbox Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. Approval Workflows Automates the content approval process to ensure social posts are approved by managers or clients before publishing. Users and Permissions Allows administrators to assign permissions for different users or teams to access certain platform features. Content Creation Provides features for creating or editing social media assets. Show More ##### ## SMS Platform (6) Reporting Provides pre-built or customizable performance reports Automation Automates tasks and features for added convenience White Label Offers a white labeling service for agencies or resellers to customize platform branding Text-to-Landline Text enables landline phones so users can receive text messages sent to an existing business number Short Codes Provides businesses with 5- to 6-digit short codes for running text marketing campaigns API Integration Facilitates the integration of text messaging into existing business applications through an SMS gateway API Show More ##### ## Generative AI (4) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Show More ##### ## Agentic AI - SMS Marketing (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Marketing Automation (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Email Marketing (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Social Media Management (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Email Deliverability (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Email Template Builder (2) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Show More ##### ## AI Automation - SMS Marketing (1) AI SMS Uses AI to automate audience targeting, SMS message personalization, and performance optimization. Show More ##### ## AI Content Generation - SMS Marketing (1) AI SMS Use AI to generate personalizaed SMS copy for SMS campaigns Show More ## Top-Rated Alternatives [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5(14,763) ](https://www.g2.com/products/activecampaign/reviews) [ ![Constant Contact](https://images.g2crowd.com/uploads/product/hd_favicon/d0637309afa730e835c2875436d214a5/constant-contact.svg "Constant Contact") Constant Contact 4.1/5(7,417) ](https://www.g2.com/products/constant-contact/reviews) [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,890) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ View All Alternatives ](https://www.g2.com/products/levitate/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Social Engagement](/glossary/social-engagement) Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty. [Content Libraries](/glossary/content-libraries-definition) Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies. [Program Management](/glossary/program-management) Program management is a crucial part of all organizations. Learn more about program management, how it differs from project management, the responsibilities of a program manager, and more. 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