1. [Home](https://www.g2.com/) 2. ... 3. [Other Fitness Software](https://www.g2.com/categories/other-fitness) 4. [LenzVU Discussions](https://www.g2.com/products/lenzvu/discuss) [ ![LenzVU](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fc527810c1d92641b8edc4037d1abbd5/lenzvu.png "LenzVU") ](/products/lenzvu/reviews) # LenzVU Discussions LenzVU is a marketing automation and CRM platform that helps businesses turn leads generated through paid advertising into customers. It connects lead capture, automated follow-up, customer conversations, and sales tracking, giving businesses a consistent way to nurture the opportunities they have paid to generate. For businesses running Facebook and Instagram ads, LenzVU connects Meta lead ads to automated follow-up campaigns. New leads can enter personalized email and SMS drip campaigns that keep the conversation moving while reducing the work required from your team. Follow-up that responds to customer activity Before sending every drip campaign message, LenzVU’s automation engine checks the customer information available through the platform and connected systems. Has the lead signed up for a membership? Purchased an item? Already emailed or replied to your business? Those checks determine whether the next message should be sent according to your campaign rules. Businesses can prevent further sales follow-ups once the relevant purchase or membership sign-up is recorded, and account for incoming emails before continuing a sequence. This helps avoid asking someone to join after they have become a member, promoting something they have already purchased, or sending a follow-up that overlooks their reply. Key capabilities include: • Ad lead capture: Bring leads from connected Meta ads into your CRM and follow-up workflows. • Automated drip campaigns: Schedule personalized email and SMS messages to nurture leads over time. • Checks before every message: Evaluate membership status, purchase activity, and incoming emails against your campaign rules before sending the next follow-up. • Centralized customer records: Keep contact details, conversations, and activity together so your team has the context to respond. • Sales pipeline tracking: Follow opportunities from initial inquiry through conversion and see where attention is needed. • Connected business systems: Use customer information from supported integrations to inform your marketing and follow-up. LenzVU serves small businesses and teams that need reliable lead follow-up, including fitness studios, gyms, wellness businesses, and other service and membership-based businesses. By connecting advertising leads with customer activity and ongoing communication, LenzVU helps businesses respond consistently, reduce manual administration, and create more opportunities to convert interest into purchases and memberships. ![LenzVU](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fc527810c1d92641b8edc4037d1abbd5/lenzvu.png "LenzVU") LenzVU Discussions Most CommentedMost HelpfulCommon QuestionsNewest Showing **1** discussion ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 3 years ago More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=What+is+LenzVU+used+for%3F&title=What+is+LenzVU+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-lenzvu-used-for) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+is+LenzVU+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-lenzvu-used-for&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-lenzvu-used-for) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+is+LenzVU+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-lenzvu-used-for%0aWhat+is+LenzVU+used+for%3F) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+is+LenzVU+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-lenzvu-used-for%0aWhat+is+LenzVU+used+for%3F) - Copy link - [ ## What is LenzVU used for? ](/discussions/what-is-lenzvu-used-for) What is LenzVU used for? 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