The personalization at scale is what sets it apart. Between dynamic variables, custom intro lines and personalized images, every email lands like it was written one to one, even when I'm sending hundreds a day. I regularly get prospects replying to ask how the message felt so tailored. The other standout is the waterfall enrichment: instead of juggling separate data tools, lemlist runs multiple providers in sequence to find verified emails and phone numbers, so my coverage of valid contact data jumped, my bounce rate dropped, and it consolidated a big chunk of my stack into one platform. Review collected by and hosted on G2.com.

Honestly very little. My main wish is a single per-prospect activity timeline, so I could click one contact and see every email, LinkedIn touch and call in one unified view. That per-lead history could be a little more joined up than it is today. Minor gripe on an otherwise excellent platform. Review collected by and hosted on G2.com.

The user interface is exceptionally clean, which makes the overall experience genuinely pleasant. I also really appreciate how much detail you can build into the sequences—it’s been a lifesaver when I’m coordinating targeted outreach for upcoming industry events. Review collected by and hosted on G2.com.

I feel like the search filters in the lead database could be a bit more granular. For example, it would be really helpful to enter a custom range for employee counts. I’d also like more specific filters to identify early-stage startups that don’t yet have a dedicated marketing department, since that’s a key segment for us. Review collected by and hosted on G2.com.

The personalization is the standout for us. Being able to insert custom variables, personalized images, and dynamic snippets means our cold emails actually read like they were written for one person rather than blasted to a list, and that's made a real difference in reply rates. On top of that the interface is genuinely easy to work with — we can build and launch a campaign without needing a specialist to run it, and new team members get up to speed quickly. The built-in deliverability tools (warm-up and inbox management) give us confidence that our emails are actually landing in the inbox, and having email plus LinkedIn steps in a single multichannel sequence keeps our whole outreach motion in one place instead of stitching together separate tools. Review collected by and hosted on G2.com.

Honestly not much for day-to-day use. The main thing is that the more advanced features come with a bit of a learning curve — things like the more sophisticated conditional sequencing and personalization logic take some time to really master, and we didn't unlock their full value until we'd put in a few weeks of trial and error. Better in-app guidance for those power features would smooth out the onboarding. Review collected by and hosted on G2.com.

The personalization at scale is genuinely impressive. Setting up multichannel sequences with custom variables, images, and LinkedIn steps in one place saves a huge amount of time. The M-List database is also a solid bonus for finding leads directly inside the tool. Review collected by and hosted on G2.com.

The learning curve is a bit steep at the beginning. It takes some time to understand all the sequence logic and warm-up settings properly. A more guided onboarding would help new users get to value faster. Review collected by and hosted on G2.com.

The platform is extremely user-friendly, and the AI integration makes drafting sequences much quicker than doing it manually. I’m also a big fan of the pre-built campaign templates and the “Lemmanuel” bot, which genuinely offers helpful guidance throughout the setup process. Review collected by and hosted on G2.com.

The credit system across the different plans can be a bit confusing to track at first. I also found it frustrating that you can’t start drafting campaign steps or content until you upload a lead list; it would be much better if we could build out the sequence first and then finalize the recipient data afterward. Lastly, the importance of the warm-up period should be explained more clearly during onboarding so people don’t lose time unnecessarily. Review collected by and hosted on G2.com.

The platform makes building even complex outbound sequences feel incredibly intuitive, and the steps are clearly documented from start to finish. I’m a huge fan of the built-in profile enrichment and the email finder tool—it’s remarkably accurate and saves us from having to bounce between different third-party data providers just to find a verified contact address for a prospect. Review collected by and hosted on G2.com.

The “cockpit” billing system, along with how team structures are set up, can be a bit confusing—especially when I’m trying to manage multiple sender accounts at the same time. That said, whenever I’ve hit a snag with account settings, the support team has been fantastic and very quick to help me get everything configured correctly. Review collected by and hosted on G2.com.

So I really like the email function plus the fact that there is a large database that is accessible as well as the credit function as I mentioned earlier which allows for one credit to equal one cent so we can discover the email or the LinkedIn but also the deliverability score of the email we discover. Review collected by and hosted on G2.com.

so to be honest I couldn't name one thing that is useless in it but what I found unfortunate was regarding the emails I think that the email function the lemwarm should be improved also make sure that artificial intelligence types like Claude can access it directly with the API but otherwise everything is good Review collected by and hosted on G2.com.

Multi-channel sequencing is the main reason I use this platform. I can build a complete LinkedIn and email flow with complex conditional branches—like switching subject lines if an email isn’t opened—without having to write any code. Review collected by and hosted on G2.com.

The 200-character limit on LinkedIn messages remains a persistent irritant, especially given that the LinkedIn platform itself allows much longer messages. I also think campaign status visibility could be better. When I’m running several sequences in parallel, it’s not always clear at a glance where each one stands, which ends up causing unnecessary clicking around the dashboard just to check progress. Review collected by and hosted on G2.com.

The multichannel sequencing is the real thing: email and LinkedIn steps live in the same cadence, so a prospect flow isn't stitched together across three tools. The personalization variables let me make every message feel one-to-one instead of one-to-thousand, which is where reply rates actually move. Deliverability tooling (warmup, sending limits, inbox rotation) is baked in rather than sold as a separate product, and that has kept my domains healthy through sustained sending. The API and integrations are solid enough to plug into the rest of my stack instead of forcing me to work inside their UI all day. Support and the community content are genuinely useful when you're debugging a setup. Review collected by and hosted on G2.com.

Reporting is the weak spot. The dashboards tell you open/reply/click, but pulling clean per-step, per-segment numbers to actually decide what to change takes more manual work than it should. LinkedIn automation is powerful but rightly capped, so scaling that channel means adding seats, and cost climbs fast once you're past a couple of senders. There's a real learning curve on the first campaign build, and a few settings are buried where a new user won't find them. Occasional UI lag on larger lead lists. Review collected by and hosted on G2.com.

Lemlist has completely transformed how I run my outreach.

As a legal growth consultant doing simultaneous email and LinkedIn outreach to law firms across the United States, managing everything manually was a constant struggle. Spacing out emails sporadically throughout the day, tracking follow-up timing, finding verified emails, and keeping tabs on lead engagement were all separate challenges with no central system tying them together. Lemlist solved all of that under one roof.

The automation is where Lemlist really shines. Being able to set up multi-step campaigns that space out emails and LinkedIn actions automatically has saved me hours every week. I no longer have to think about when to follow up because the sequence handles it. The automatic lead pausing when someone replies is a game-changer.

Before Lemlist, I had to manually monitor every conversation to make sure automated messages did not keep going out to someone I was already talking to. Now it happens instantly without me touching anything.

The engagement tracking is also invaluable. Being able to see exactly how many times a lead opened an email gives me real insight into who is interested before they even reply. That kind of visibility helps me prioritize my follow-ups and focus my energy on the right conversations.

One unexpected benefit I discovered was the connection withdrawal step in campaign sequences. That level of control over LinkedIn automation is something I did not expect, and it has added real precision to my outreach strategy. I also appreciate that Lemlist continuously rolls out new features and improvements. The platform feels like it is constantly evolving alongside its users.

On pricing, the monthly cost is genuinely great value for everything it delivers. Additional credits are reasonably priced, and the email finding feature is worth it on its own.

If you are doing any kind of multi-channel outreach at scale, Lemlist is worth every penny. Review collected by and hosted on G2.com.

While Lemlist has been an excellent tool overall, there are a few areas where I would love to see improvements.

The campaign analytics could be more granular. For example, when running A/B tested subject lines, it would be helpful to see a clear side-by-side breakdown of open rates per variation rather than having to manually calculate the difference. The current reporting makes it harder than it should be to draw quick conclusions from split tests.

I would also love the ability to rename individual campaign steps. Right now, steps are labeled by subject line or a generic label like "send automated email," which makes it difficult to navigate longer sequences at a glance. Being able to label steps as Email 1, Email 2, LinkedIn Follow Up 1, and so on would make campaign management significantly cleaner, especially when running multiple campaigns simultaneously. The same goes for being able to see what steps a lead is in, such as what step the lead has gone through and what steps it is yet to take.

One more analytics improvement I would suggest is showing reply rate based on total contacts in a campaign, in addition to total messages sent. The current calculation can be misleading when a contact receives multiple follow-ups. A contact-based reply rate would give a more accurate picture of how your outreach is actually performing.

The LinkedIn extension occasionally takes a moment to load, but this is a minor inconvenience and not a dealbreaker given everything else the platform delivers.

Overall, my frustrations are minor compared to the value Lemlist provides. These are refinements to an already strong product rather than fundamental issues. Review collected by and hosted on G2.com.