After testing various influencer tools, Lefty clearly stood out as the best fit for our needs. It allows us to monitor brand KPIs, such as impressions and EVM, for all influencer content without requiring partners to opt into the tool.

Another feature we love about Lefty is how it streamlines our product seeding strategy as an apparel brand. Influencers can easily select their preferred colour and size in just a few clicks, making the entire process much more efficient for us. Review collected by and hosted on G2.com.

It would be fantastic if Lefty offered more customization options for campaign tracking, especially the ability to add unique labels for each influencer within individual campaigns.

Additionally, we frequently encounter duplicated influencers within campaigns because they maintain separate accounts across various social media platforms. This could be challenging to address, as some influencers use different email addresses or phone numbers for each platform. Review collected by and hosted on G2.com.

Very granular about the sort of data and information you can get from each profile and campaign Review collected by and hosted on G2.com.

Wish it had social listening/sentiment analysis Review collected by and hosted on G2.com.

The ease of the platform (quite intuitive), the analysis tools, the reporting possibilities, and the availability of the team (a big thank you to Alexia). Review collected by and hosted on G2.com.

You must type the exact name of the influencer in the search bar, otherwise they won't appear (which can be complicated when you don't have their Instagram or TikTok name in mind). Review collected by and hosted on G2.com.

A well-rounded end-to-end tool answering to all influencer marketing needs, layered with innovative insights and analytic features. Highly recommend! Review collected by and hosted on G2.com.

not applicable, as have been finding the tool very useful. Review collected by and hosted on G2.com.

We like working with Lefty a lot, because it is simple and clear. The longer we use it and thanks to receiving regular trainings, we discover more options and features. It simplifies our work as a PR studio by putting together detailed casting lists, and groups of targets in order to rate and evaluate a campaign or certain profiles. We also appreciate the great service and availability of our direct contact person at Lefty. The insights one can look into are really helpful. On a daily basis we are able to track and monitor the social media coverage of our clients through Lefty and download the content pieces for our documentation. Review collected by and hosted on G2.com.

Lefty is quite a costintense tool, especially for us as a small entrepreneur studio. Review collected by and hosted on G2.com.

Lefty is an incredible influencer platform that helps me on a daily basis with my PR-digital-influence tasks. I love the fact that all the stories and publications automatically register on the platform, the fact that I can source new talent using specific criteria, and the fact that I can export the data and insights from my campaigns for presentations. Review collected by and hosted on G2.com.

I would love to have also nano and micro influence profiles in the benchmark tool Review collected by and hosted on G2.com.

I really like how the platform is intuitive and all the different parameters and ways to track and create campaigns. Review collected by and hosted on G2.com.

The only downside is not being able to integrate our ppt layout to the platform as the targets once exported will have to be edited again. Review collected by and hosted on G2.com.

It's really helpful to keep on top of social performance & results as well as amazing tool to research influencers in more detail. Review collected by and hosted on G2.com.

I haven't experienced any hurdles or dislikes as of yet. Review collected by and hosted on G2.com.

The simple usage, the effectiveness of campaigns and report, the very prompt and kind support received by our Project Manager Julia Belekhova. Review collected by and hosted on G2.com.

Nothing I dislike about the platform tools. Review collected by and hosted on G2.com.

What I like most about Lefty is how it brings together all the tools needed for effective influencer marketing in one place. It covers every aspect of influencer management, from finding the right talent to tracking campaign results. The platform’s ability to automate tasks and measure performance in real time, along with its competitive benchmarking, makes it easy to adjust strategies and stay ahead. Plus, the user-friendly interface and excellent support team make it a reliable choice for managing successful influencer programs. Review collected by and hosted on G2.com.

One area for improvement with Lefty is that its extensive features can be a bit complex for new users or smaller brands who might not need everything it offers. However, with Emily’s hands-on support, navigating the platform becomes much easier, and her guidance helps to quickly overcome any initial learning curve. More in-depth tutorials or onboarding resources could further enhance the experience, making it even more accessible for everyone. Review collected by and hosted on G2.com.