What I like best about Lefty is that it’s a truly complete tool for influencer teams. It brings everything together in one place — from talent discovery to forecasting and performance evaluation. The forecast feature in particular stands out, as it provides clear estimates of the results you can expect when working with specific talents, which makes planning much more strategic. The interface is intuitive and easy to use, which is crucial for a globally used platform, and the initial setup was seamless. On top of that, the Lefty team has been great to work with, making it one of the strongest tools on the market. Review collected by and hosted on G2.com.

There’s very little to dislike, but one area where Lefty could evolve further is in the use of AI to make discovering relevant talent even more intuitive and efficient. Smarter recommendations based on brand fit, past performance, and cultural relevance would be a great addition. Incorporating stronger social listening capabilities could also add value, helping teams identify emerging talents and trends earlier and connect influencer activity more closely to what’s happening in culture. Review collected by and hosted on G2.com.

I particularly appreciate the quality of customer support, which is responsive, available, and truly attentive to needs. The interface is also very well designed: clear, intuitive, and pleasant to use on a daily basis, which facilitates the management of campaigns and the search for creators. Review collected by and hosted on G2.com.

I would like AI to be even more developed, for example, to better automatically identify the country or city where influencers are based, or to more easily detect which creators mention or tag us. Review collected by and hosted on G2.com.

I find Lefty to be an extremely easy platform to use, which greatly simplifies my workflow. The ability to extract reports is particularly valuable, as these super helpful report extractions provide insightful data for decision-making. I appreciate the responsiveness and flexibility of the Lefty team, who are always available to address any issues. The campaigns, directory, and reporting/analytics tools are very ergonomic and intuitive, contributing significantly to the platform's usability and efficiency. I love that Lefty frequently updates their tools and has an exciting upcoming roadmap, which keeps my team engaged and looking forward to new features. The initial setup of Lefty was very easy and quick, making the transition seamless. Overall, the combination of an intuitive interface, helpful tools, and excellent customer support makes Lefty an invaluable resource for managing VIP and Influencer campaigns effectively. Review collected by and hosted on G2.com.

I sometimes encounter technical bugs with Lefty, though they are fixed promptly once reported. Additionally, the data related to Chinese social platforms needs improvement. It would be beneficial if AI could be integrated to automatically recognize posts related to campaigns, reducing the need for manual input. Moreover, having a Social Listening tool would significantly enhance the platform's capabilities. Review collected by and hosted on G2.com.

The discovery tool is really helpful. And especially with events/seeding boxes, Lefty is very helpful with tracking content and downloading content. The casting lists are great for the client. Review collected by and hosted on G2.com.

Some features are not fully useful for us, that's why it is a pricy tool for us. We are working on getting the most out of Lefty as possible. new features like contracting would be very helpful. Review collected by and hosted on G2.com.

I like how Lefty efficiently runs influencer marketing at scale, executing campaigns, tracking ROIs, and benchmarking performance all in one unified platform. The campaign planning feature stands out for enabling me to create campaigns, track posts, and automate reporting. I find it very user-friendly, and it significantly helps in automatically tracking and updating metrics like reach, impressions, likes, and comments, which is crucial for generating campaign reports, especially for the APAC region. Review collected by and hosted on G2.com.

Nothing Review collected by and hosted on G2.com.

What I like about Lefty is that I feel it's essential for the software to estimate influencer metrics.

I like that it's software that reads stories, which is a plus for our work since we can negotiate more effectively with influencers regarding total content.

Our clients can see online how their campaigns are performing, and this is vital because it alleviates their anxiety. Often, they need more comprehensive online reporting and can't wait for the campaign to end to make decisions that can be addressed early on. Review collected by and hosted on G2.com.

It would be incredible if Lefty could see the saved and shared content of influencers, since this metric is relevant for calculating CPA and CPE costs, and to obtain this information we have to contact each influencer individually.

In Chile, people are very distrustful of software, and influencers believe that logging in could negatively impact their metrics. Review collected by and hosted on G2.com.

I find Lefty incredibly useful for tracking influencer campaigns and events. It's very organized on the website and extremely intuitive to use. Creating campaigns is very easy, even when I have to do it manually, thanks to the ability to copy Instagram handles with multiple profiles at once. Lefty saves us a lot of time that we would otherwise spend tracking manually. The initial setup was very easy, and I really appreciate how intuitive the platform is. Review collected by and hosted on G2.com.

nothing! Review collected by and hosted on G2.com.

I like that Lefty is very intuitive and easy to use. The user interface is very friendly, making it a pleasant experience. Review collected by and hosted on G2.com.

If we can add the ability to copy and paste hashtags to Lefty for tracking, it would be great. As we need to key in hashtags one by one during campaign tracking, it might be tedious when there are a lot of hashtags to track. So being able to bulk upload hashtags will make the experience smoother. Also, being able to delete influencers from all campaigns would be a much appreciated feature. Review collected by and hosted on G2.com.

Helpful customer service, excellent at tracking social posts for campaigns Review collected by and hosted on G2.com.

Exports of social posts are not as visually impactful as we would hope Review collected by and hosted on G2.com.

I use Lefty to track campaigns, discover new talent, and evaluate ROI at my PR Agency, and it streamlines reporting, calculates useful data and insights, and saves time in research and discovery. I like how user-friendly it is and how it clearly communicates data. The initial setup of Lefty was very easy. Review collected by and hosted on G2.com.

I don't find the outreach feature very useful. It feels like an extra step and I prefer to manage directly. Review collected by and hosted on G2.com.