--- title: Lefty Reviews meta_title: 'Lefty Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 92 reviews by the users' company size, role or industry to find out how Lefty works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 92 scale: '5' date_modified: '2026-08-07' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Lefty Reviews **Vendor:** Lefty **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.7/5.0 **Total Reviews:** 92 ## About Lefty Lefty is an end-to-end influencer marketing platform designed to assist leading lifestyle brands in effectively managing their influencer programs. This comprehensive solution streamlines various aspects of influencer marketing, including talent discovery and qualification, relationship management, automated campaign reporting, performance measurement, and competitive benchmarking. By centralizing these functions, Lefty enables brands and agencies to optimize their influencer marketing strategies and achieve better results. Targeted primarily at lifestyle brands and marketing agencies, Lefty caters to a diverse audience that seeks to leverage the power of influencer partnerships. The platform is particularly beneficial for brands looking to enhance their visibility and engagement through authentic influencer collaborations. With its robust features, Lefty enables users to identify and connect with top-performing influencers, ensuring that campaigns resonate with their target demographics. This is especially crucial in the competitive landscape of lifestyle marketing, where brand authenticity and influencer credibility play significant roles in consumer decision-making. Key features of Lefty include a sophisticated talent discovery tool that allows brands to find influencers who align with their values and target audience. The platform also offers relationship management capabilities, enabling users to nurture and maintain connections with influencers over time. Automated campaign reporting simplifies the process of tracking campaign performance, providing brands with valuable insights into the effectiveness of their influencer partnerships. Additionally, performance measurement tools help brands assess the impact of their campaigns, while competitive benchmarking allows them to stay informed about industry trends and competitor strategies. Lefty stands out in the influencer marketing category by offering a holistic approach that integrates all necessary components for successful influencer collaborations. Its affiliation with The Independents group, a global marketing and communications collective, further enhances its credibility and reach. With offices in major cities around the world, including Paris, London, New York, and Tokyo, Lefty is well-positioned to support brands in navigating the complexities of influencer marketing on a global scale. By utilizing Lefty, lifestyle brands can not only streamline their influencer marketing efforts but also drive meaningful engagement and growth in their respective markets. ## Lefty Pros & Cons **What users like:** - Users highlight the **ease of use** of Lefty, making influencer marketing efficient and straightforward for everyone. (23 reviews) - Users appreciate the **comprehensive influencer management capabilities** of Lefty, enhancing efficiency and strategic planning for teams. (19 reviews) - Users value the **metrics tracking capabilities** of Lefty, enabling informed decisions and efficient campaign comparisons. (12 reviews) - Users appreciate the **detailed campaign management** features of Lefty, enabling informed influencer collaborations and performance tracking. (11 reviews) - Users commend Lefty's **exceptional customer support** , highlighting their responsiveness and helpfulness in resolving issues swiftly. (11 reviews) - Users find Lefty to be an **extremely helpful platform** , simplifying workflows and enhancing the management of social media campaigns. (10 reviews) - Time-saving (9 reviews) - Intuitive (8 reviews) - User Interface (8 reviews) - Analytics (7 reviews) **What users dislike:** - Users find the **pricing issues** with Lefty frustrating, as unnecessary features inflate costs without meeting their needs. (4 reviews) - Users experience **creator issues** with Lefty, facing limitations in specific searches and tracking options for influencer campaigns. (3 reviews) - Users are frustrated with **profile limitations** , finding the tracking cap and manual input requirements excessively restrictive and time-consuming. (3 reviews) - Users find the **complexity of the influencer discovery tool** challenging, complicating their tracking and filtering efforts. (2 reviews) - Users find Lefty to be **expensive** , but acknowledge its worthwhile value and functionality for influencer management. (2 reviews) - Users find the **inaccuracy of reporting numbers** on Lefty frustrating, as they prefer more precise metrics for niche profiles. (2 reviews) - Initial Complexity (2 reviews) - Insufficient Information (2 reviews) - Update Issues (2 reviews) - Campaign Management (1 reviews) ## Lefty Reviews ### 1. Great Social Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2024 **What do you like best about Lefty?** Lefty is a very helpful tool to help you curate an effective Social Media campaign. The stats and data about each talent can help you select the best profiles that can fit your campaign requirement, saving a lot of time from research to selection. Also, the "clipping" service is really the most interesting feature for us as you won't miss any coverage on your brand. **What do you dislike about Lefty?** Lefty is great but can be sometime a bit delayed in showing the latest published post of the talents who are part of your campaign. But this can easily be by apssed once you know it. **What problems is Lefty solving and how is that benefiting you?** The clipping portion is the reason we decided to move on with Lefty and this is a time savior. It also helps to see all that has been published when our brand is mentionned ### 2. The best influencer tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Lefty?** We went on the look-out for the best influencer tool and after many talks we decided to choose Lefty. We never had to regret our decision as we believe Lefty is the best influencer tool at the moment. It is extremely user-friendly and has an amazing customer support who always answer our questions in no time. **What do you dislike about Lefty?** I couldn't really mention anything special. **What problems is Lefty solving and how is that benefiting you?** Lefty is providing us an amazing service to track content and stats from influencers and help us therefor to provide the best reports for our clients. ### 3. Great tool, very userfriendly, amazing support **Rating:** 4.5/5.0 stars **Reviewed by:** Asmen K. | PR and Communication Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Lefty?** The tool has all the important services and is perfect for anyone responsbile for the influencer management. Also their support is amazing and always available and super helpful. **What do you dislike about Lefty?** The costs could be a bit lower. Also the estimates could be a bit more accurate **What problems is Lefty solving and how is that benefiting you?** KPI tracking, discovery of new profiles, saving contents ### 4. Great tool for agencies! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2024 **What do you like best about Lefty?** We recently started working with Lefty to help us track influencer content more efficiently across multiple clients, and it has really helped with our workflow. We love that it saves the content (stories included) from events, activations, product seeding, etc. We also love the ease with which we're able to report on our influencer campaigns now. On the customer support side, Danielle, our account manager, is great to work with and is always an email away to answer any questions and ensure we have what we need to be successful. **What do you dislike about Lefty?** The metrics on Lefty are only estimates, but know that's the trade-off for not making influencers repeatedly sign up for the platform. **What problems is Lefty solving and how is that benefiting you?** When tracking influencer content for events and tastings at restaurants, we've had to manually log and download any content we want to save. Because Lefty automatically does this when we add our influencers to a campaign, we're able to save time when tracking influencer content. Lefty has also given us the ability to create more in-depth reports at the end of campaigns. ### 5. Great platform and great support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2025 **What do you like best about Lefty?** extremely easy to use, great support from the team **What do you dislike about Lefty?** not always very accurate and precise but easy to fix **What problems is Lefty solving and how is that benefiting you?** influence and casting report ### 6. Great tool for campaign monitoring, IG story collecting, and content library. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2024 **What do you like best about Lefty?** The feature that sets Lefty apart for us is Instagram story collecting and tying an IMP/$EMV - no other platform we've seen has the capability to do that. **What do you dislike about Lefty?** The influencer search tool isn't as innovative as other platofrms we use. **What problems is Lefty solving and how is that benefiting you?** Keeping a library of content for a camapign, particularly IG stories. ### 7. Great and convenient tool, but would love to upload one profile and have all social accounts at once **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Lefty?** The upsides are definitely that since recently, we can manually mark influencers' posts by selecting all posts instead of going to each influencers' profile. I also like the use of country to devide this and having labels. **What do you dislike about Lefty?** I do not like that you need to upload two profiles of the same influencer on different platforms, which counts as two influencers. It would be better to upload one influencer and be able to see their TikTok, IG and YouTube at one glance. **What problems is Lefty solving and how is that benefiting you?** The quick fix to getting Engagement Rates and tracking influencer coverage ### 8. Very pleased with my experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2025 **What do you like best about Lefty?** Very easy to use, you can monitor non-tagged content, all the most important KPIs included. Always a high-level of support. **What do you dislike about Lefty?** Report tool could be easier to use and the report layout could be better. **What problems is Lefty solving and how is that benefiting you?** Monitor content and evaluate performance. ### 9. Very Efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Lefty?** Lefty.io excels in ease of use, implementation, and integration, offering a robust feature set. With strong customer support and seamless functionality, it’s a reliable choice for frequent use. **What do you dislike about Lefty?** Not instantly synced with Instagram updates. **What problems is Lefty solving and how is that benefiting you?** MIV and content collection, making campaign tracking and management efficient. ### 10. The ideal influencer tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about Lefty?** Mainly the simplicity of the reports, ROI and tracking is so much more efficient including instant tracking and downloadable coverage & KOI reports + Snapchat & deeper dive into influencer platform insights. **What do you dislike about Lefty?** Nothing I dislike about the platform tools. **What problems is Lefty solving and how is that benefiting you?** Efficiency and easy/correct tracking ### 11. Highsnobiety x Lefty **Rating:** 4.5/5.0 stars **Reviewed by:** Vivien Safi C. | Casting & Talent Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2024 **What do you like best about Lefty?** The Lefty team is always available (email + calls), a natural problem- solver, quick to adjust tool to new client needs. **What do you dislike about Lefty?** That the reporting numbers are estimations rather than actual numbers. **What problems is Lefty solving and how is that benefiting you?** It tracks hundreds of talents for us at once even if we're starting a campaign post-event, Lefty has all posts saved from all talents. This is very convenient and I haven't experienced this perk with other influencer marketing tools. ### 12. Excellent tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Lefty?** All the features on Lefty are excellent, the platform is extremely user-friendly and easy to use. **What do you dislike about Lefty?** Nothing that I dislike or would change about Lefty. **What problems is Lefty solving and how is that benefiting you?** Lefty helps us keep track of influencer contents WW. ### 13. Best influencer tool **Rating:** 5.0/5.0 stars **Reviewed by:** Sine Bindslev C. | Public Relations and Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Lefty?** Its so easy to track data from influencer colabs, campaigns and events. It gives a lot of statistic we can use futher on and use in marketingrepports **What do you dislike about Lefty?** Would wish it was a possibility to connect an IG and TikTok profile myself instead of having to write and email to Lefty everytime I need to connect an influencers different profiles **What problems is Lefty solving and how is that benefiting you?** It shows me all the statistisc about me influencer colabs and makes it easu to calculate the outcome of the colaboration ### 14. Lefty: Professional, User-Friendly, and Insightful for Influencer Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about Lefty?** I’m very satisfied with Lefty as an influencer marketing tool. It’s both professional and incredibly easy to use, making campaign management straightforward and efficient. Lefty provides valuable insights on performance, which has been essential for optimizing our strategies. Highly recommend it for anyone looking to enhance their influencer marketing efforts. **What do you dislike about Lefty?** If a profile is accidentally left out of a campaign, IG stories are often missed, and there’s no way to retroactively add them. **What problems is Lefty solving and how is that benefiting you?** Easy management of influencer campaigns, coverage tracking, and EMV/Reach definition ### 15. Lefty Review for Influencer Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Taylor R. | PR & Influencer Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2024 **What do you like best about Lefty?** I love the casting and campaign options! I use them frequently with clients. **What do you dislike about Lefty?** If I had to choose anything, perhaps the discover tool. At times my searches are a bit too niche. However, their support team is incredible at jumping in and helping to find what you are looking for! **What problems is Lefty solving and how is that benefiting you?** Continuing to improve and build upon the discovery tool! ### 16. Such an important software tool to capture social campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2024 **What do you like best about Lefty?** The platform is very easy to use and allows my team and I to monitor multiple social campaigns simultaneously. As a team, we work on many events each month, and Lefty has such a quick system that allows up to upload people, which saves us so much time. The insights they produce are perfect for reports and, along with their function, to capture talent posts and stories. It saves you hours of manual admin time monitoring people's social platforms. The team is also very accommodating and gets back to us quickly if we have any questions or need support. **What do you dislike about Lefty?** There is nothing my team and I do not like about Lefty. **What problems is Lefty solving and how is that benefiting you?** Lefty allows us to monitor hundreds of talent at a time across multiple activations for different categories in the business. ### 17. Lefty is a Gamechanger for PR Agencies and Companies **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2024 **What do you like best about Lefty?** Lefty has been a game-changer for our PR Agency in tracking clients results and catching stories, posts, reels, you name it on all social media platforms you prefer. It's efficient, easy, and simple to use and gives a thorough analytic breakdown of talents profiles to ensure you're hitting your correct target markets with engagements, etc. We won't be using anything else for our clientele to share our reporting results and so on. **What do you dislike about Lefty?** There will always be things about coding that need some revising. **What problems is Lefty solving and how is that benefiting you?** Solving catching posts, stories (as they're only up for 24 hours) through hundreds of talent's profiles on any social media platform you like. ### 18. Best Influencer Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Srishti S. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2024 **What do you like best about Lefty?** flânerie's collaboration with Lefty has been a game-changer for our influencer campaign management. The platform's comprehensive and user-friendly features have streamlined our process of navigating, researching, planning, and executing campaigns. What stands out most is its extensive database, which simplifies our efforts and saves a significant amount of time. I want to give a special shout-out to Emily from the Lefty team for her exceptional support and dedication. She's always ready to assist us in planning and implementing our campaigns, making a notable difference in our success. I wholeheartedly recommend Lefty to anyone looking for an efficient and effective way to manage influencer campaigns. Their service is truly invaluable, and we've experienced a 1000% improvement in our campaign processes. **What do you dislike about Lefty?** There are no downsides of using Lefty, as the team is always there to assist with everything. **What problems is Lefty solving and how is that benefiting you?** Lefty's platform has been instrumental in transforming the way we manage influencer campaigns at Flânerie. Its comprehensive and intuitive features have greatly streamlined our entire process, from navigation and research to planning and execution. The standout feature for us is the extensive database, which not only simplifies our efforts but also saves us considerable time. Planning and executing campaigns have become remarkably easy, particularly due to the invaluable EMV and casting features. These tools enable us to strategise more effectively as a brand and to predict potential ROI with greater accuracy. The impact Lefty has had on our campaign management is undeniable, making it an essential tool for any brand looking to optimise their influencer marketing strategy ### 19. Very good platform to manage all topics in influence **Rating:** 4.5/5.0 stars **Reviewed by:** Carla J. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2024 **What do you like best about Lefty?** The quality I find particularly interesting about Lefty is its ability to regularly introduce new features. The tool frequently evolves by offering characteristics that save valuable time. Whether before, during, or after a campaign, Lefty has become indispensable for managing all influencer activations. **What do you dislike about Lefty?** In my opinion, what the tool lacks are integrations with social networks such as LinkedIn or Twitch, which would make it more complete and suitable for varied use. **What problems is Lefty solving and how is that benefiting you?** Lefty offers the possibility not only to identify influencers but also to simplify the process of creating castings, which in my view represents a real time saver. Another notable advantage is the ability to automatically generate reports from campaigns. ### 20. A ROBUST AND CONSTANTLY UP-TO-DATE INFLUENCER MARKETING TOOL **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2024 **What do you like best about Lefty?** I find Lefty very intuitive and easy to navigate. Lefty's features are constantly being revised and adapted to business needs and a constantly changing influencer marketing dynamics. Regular Masterclasses keep the users up to speed with the new features to maximize the platform's funcionalities, therefore Customer Support is excellent! **What do you dislike about Lefty?** Sometimes certain very small profiles are not properly tracked neither some TIK TOK accounts. **What problems is Lefty solving and how is that benefiting you?** Influencer casting: facilitates talent detection Campaign performance: helps us understand influencer marketing investments ROI and optimize casting for future campaigns Dashboards: facilitates analysis ### 21. Using Lefty has been an incredible experience. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2024 **What do you like best about Lefty?** Love the features when it comes to reporting on influencer campaign, how much detail it pulls and the ease of generating the reports. **What do you dislike about Lefty?** That I can't target specific areas/ suburbs for influencers in my country. **What problems is Lefty solving and how is that benefiting you?** Solves the client problem of measuring ROI on an influencer campaign ### 22. An essential platform for managing and measuring influencer campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2024 **What do you like best about Lefty?** The platform is very easy to use and saves us considerable time on the outcomes of our influence campaigns. The teams are very responsive in supporting us on various projects. **What do you dislike about Lefty?** The smallest profiles (< 5K followers) are difficult to track. **What problems is Lefty solving and how is that benefiting you?** Lefty helps us catalog and measure our influence campaigns, saving us valuable time. ### 23. Lefty Influencer Management Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2024 **What do you like best about Lefty?** It's very user friendly, easy to navigate. Very less - no downtime. Very helpful representatives **What do you dislike about Lefty?** It's expensive but if you maximize usage, it will be worth it. **What problems is Lefty solving and how is that benefiting you?** We work with a bunch of influencers and it's becoming really helpful in organizing lists and status of campaigns/ seeding in one place. ### 24. A life changer : ) **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa C. | Global Communication & PR Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2023 **What do you like best about Lefty?** We really appreciate that Lefty is a tool in constant evolution and we are so happy with all the new featurings. It has been a true life changer for us and we are still at the beggining of our journey with Lefty. **What do you dislike about Lefty?** We would like to be able to follow even more talents : )... but except this it's so great ! **What problems is Lefty solving and how is that benefiting you?** Lefty allows us to follow easily people we are seeding, it's a real life changer that the platform is saving the stories so we won't spend our weekend stalking our talents in order to catch all the stories. We also really enjoy the casting options (that had been appreciated by our teams and partners as well), the automatic reports and the campaign features. ### 25. Best in class platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Lefty?** All-in-one influence easy to use platform **What do you dislike about Lefty?** Wish all these amazing features were also available for mobile... **What problems is Lefty solving and how is that benefiting you?** Full vision on all activations and earned media value ### 26. Top experience for 4 years! **Rating:** 4.0/5.0 stars **Reviewed by:** Cecilia D. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Lefty?** What I like about Lefty is the ability to open new features. Over the past 4 years, the tool has evolved a lot and in the right direction. The Account Managers are great and really available when needed. The tool is easy to use and quite intuitive. **What do you dislike about Lefty?** What can sometimes seem a bit complex is updating the data. I often have to refresh my pages to make sure they are up to date. Sometimes there are some bugs related to Social Media APIs. **What problems is Lefty solving and how is that benefiting you?** Lefty allows us today to manage influence campaigns smoothly and internally in France and internationally. ### 27. Fantastic influencer marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2022 **What do you like best about Lefty?** Lefty is one of the few influencer platforms that easily allows for Instagram story monitoring, which cuts down significantly on our teams' time manually monitoring for placements. The discovery tool is one of the best in the business as well - typically, influencers available on these platforms are irrelevant to our clients in fashion, beauty, travel, and wellness, but Lefty's database is extremely helpful, particularly when looking for very specific targets in a specific city or who celebrate a certain holiday. **What do you dislike about Lefty?** Being able to customize reports to reflect branding, etc. would be helpful. Some platforms also offer a Shopify plugin for additional conversion insights, which would be a great addition to Lefty. **What problems is Lefty solving and how is that benefiting you?** Lefty is making our influencer team more efficient across monitoring and target development and allowing us to access important metrics around audience insights and reporting so that we are able to make educated decisions around influencer vetting and report back on the success of our campaigns. ### 28. Great and very satisfied. **Rating:** 5.0/5.0 stars **Reviewed by:** Felicia M. | PR Manager **Reviewed Date:** February 24, 2022 **What do you like best about Lefty?** It´s such a great tool for us to get an overview of all our PR-sendings and collaborations. But also to get into details with the statistics for specific collbaorations or PR-sendings. **What do you dislike about Lefty?** Just a wish would be to have acess to Lefty as an app aswell, so when I´m on my phone working on instagram I could easly go into Lefty and check statistics there or add an influencers to a campaign. **What problems is Lefty solving and how is that benefiting you?** We have all of our influencers and campaings in one place so we get an better overview over what we do in the team and wich influencers we use. We also get better at looking into the reports, what the statistics for different campaings och also looking closer into different influencers. ### 29. Can easily compare and view insights of influencer performance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2021 **What do you like best about Lefty?** We can keep track of all social media posts and impressions anytime. Lefty helps organize all influencers involved in a campaign to check their performance and engagement. The directory tab allows sorting and categorizing any influencer by its number of followers, posts, etc. **What do you dislike about Lefty?** Since the platform tracks many social media accounts and data, it seems to face loading problems now and then... Some posts and stories will not be tracked down due to that, but most of the time, it presents updated and accurate data. The plans could be more customizable based on the company's needs, as well. **What problems is Lefty solving and how is that benefiting you?** It was challenging tracking all social media content daily, so Lefty has been a great help as it organized all the data and numbers. We have been able to search for influencers that suit the brand image more than our past influencers. The audience reports have allowed us to narrow down the target audience and look into parameters that we have never considered. ### 30. It has changed my day to day life at work **Rating:** 4.5/5.0 stars **Reviewed by:** Paula A. | Freelancer Stylist Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Lefty?** It makes way more effective all the influencer marketing tasks such as clipping and reporting by automatizing most of the tasks **What do you dislike about Lefty?** Some functions are a bit standardized/not flexible **Recommendations to others considering Lefty:** Highly recomended **What problems is Lefty solving and how is that benefiting you?** Clipping and generating reports automatically, discovering new talents to collaborate with, having valuable information about the performance of a talent before working with them ### 31. The essential platform for influencer campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** BOCQUILLON E. | Chef de projet digital et influence junior, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Lefty?** The team is very available and responsive as soon as we encounter an issue or have a question about the platform. **What do you dislike about Lefty?** Sometimes the platform has not yet updated the correct figures, which can take several hours. **Recommendations to others considering Lefty:** I would recommend training on the platform because it offers many features. **What problems is Lefty solving and how is that benefiting you?** We can track our influence campaigns through the platform and obtain automated reports. This allows us to save a lot of time on analysis and formatting. ### 32. Good influencer tracking platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2022 **What do you like best about Lefty?** Lefty is extremely user-friendly and helps us to get a better understanding of our influencer campaigns. The generated reports give useful and in-depth insights into specific collaborations’ performance. **What do you dislike about Lefty?** Nothing in particular that I can immediately think of. **What problems is Lefty solving and how is that benefiting you?** Lefty allows us to track in detail our influencer campaigns and compare them to each other, which is very interesting. ### 33. Qualified influence through lefty **Rating:** 4.0/5.0 stars **Reviewed by:** Claire T. | Head of communications, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Lefty?** A very practical tool to access all data in a few clicks. The best way to ensure the relevance of a future collaboration. **What do you dislike about Lefty?** It would be better to have all the social networks under the same profile ;) **What problems is Lefty solving and how is that benefiting you?** To have all the results of our different collaborations in one place ### 34. Great tracking of influencer campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2021 **What do you like best about Lefty?** To be able to identify the ROI of influencer campaigns and promote them to our clients Collect branded content published during our campaigns Have full visibility on all our campaigns from a unique platform Detailed reporting Available and reactive partners. **What do you dislike about Lefty?** The size of the visuals used in the reports The tool for identifying new profiles based on other profiles is perhaps not advanced enough **What problems is Lefty solving and how is that benefiting you?** Recovering publications on which the brand was present but not identified Prove the strength of a campaign in terms of image ### 35. One Click Away Influencer Landscape **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** June 21, 2021 **What do you like best about Lefty?** Lefty's feature to collect influencers' social posts and stories is very convenient & practical. Aside from that, Lefty is also a great tool to discover new influencers and have your influencers directory in one platform. The campaign report, audience & statistics report, as well as the affiliation feature have helped us to generate a qualitative & comprehensive study. **What do you dislike about Lefty?** The supplementary performance matrix of competitors can be a game-changer. After all, the executions are great. **What problems is Lefty solving and how is that benefiting you?** The social posts tracker has been a practical tool to collect the 24/7 contents created by creators. ### 36. A real Influence Marketing must-have **Rating:** 5.0/5.0 stars **Reviewed by:** Dorian D. | Consultant Confirmé Influence, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Lefty?** Campaigns tracking / Data recovery / Discover new influencers / Detailed audience reports **What do you dislike about Lefty?** Some of the ergonomy could be improved, but the tool constantly evolves in good ways. **What problems is Lefty solving and how is that benefiting you?** Compared to our way to work three/four years ago, Lefty is a great tool to organize, simplify and improve all of your Influence marketing campaigns. It also gives a better look at the Influencers database thanks to the "Directory" option. ### 37. Very useful platform for digital campaign tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Lefty?** The platform is userfriendly and helps you to understand the Media Value generated by influencer campaigns. You can track different campaigns and content at the same time. **What do you dislike about Lefty?** nothing to say, the platform works very well! **What problems is Lefty solving and how is that benefiting you?** Lefty allows us to track and see how our influencers campaign are going. We are very happy. ### 38. A really great influencer marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Javsy L. | Head Of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2020 **What do you like best about Lefty?** I really love the efficiency on this platform, is really nice to know that this tool exist, because like a head of marketing is really hard to find time to look profiles and find a influencer that be the perfect match for your company. **What do you dislike about Lefty?** i really don't have any complain, i think that is a 100 percent right in a good way **Recommendations to others considering Lefty:** You need to try this tool and check if it works for you, is very simple, and the support is awesome, you will saving a lot of time in this marketing strategy **What problems is Lefty solving and how is that benefiting you?** Find great influencers that do the perfect match with my brand and company. Save a lot of time on this process and my favourite part was the analytics and metrics that you receive. Sometimes when you hire a marketing company, you never see results, no in lefty, you have the control and numbers in just a few clics. ### 39. Lefty is easy to use , time saving and provides comprehensive results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2021 **What do you like best about Lefty?** Lefty is a very userfriendly and intuitive tool **What do you dislike about Lefty?** Nothing in particular - the tool meets our needs. **Recommendations to others considering Lefty:** Yes, I strongly recommend Lefty **What problems is Lefty solving and how is that benefiting you?** Managing a very consistent influencer base with the platform. Measuring influencer posts & stories performance worldwide and scouting new talents (thanks to geotargeted filters) ### 40. Intuitive and easy to use - Teams super happy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2020 **What do you like best about Lefty?** The platform is pretty thorough in terms of features - but the striking feature is the user experience - It takes no time to take it over and for us - it was really taylored to our needs. We had used another more complex platform earlier - but it had discouraged the team. + Great customer service from these guys + Pricing very competitive vs. other similar platforms **What do you dislike about Lefty?** EMV seems to be quite conservative vs. other platforms - it may however be true. **Recommendations to others considering Lefty:** Ask for a demo - particularly interesting if you are in the fashion, luxury or premium sectors - they got it right **What problems is Lefty solving and how is that benefiting you?** Campaign management very much simplified Campaign reporting format ### 41. Talent Relations Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2020 **What do you like best about Lefty?** Lefty has a great social tracking tool that allows you to track both stories and in-feed posts. In addition, they allow access to page demographics, reporting, and more. **What do you dislike about Lefty?** There are not many downsides - it really is a platform that is super useful. **Recommendations to others considering Lefty:** I recommend giving Lefty a try to quicken influencer marketing and tracking processes. Thomas is very helpful and responsive in answering any questions and listening to any feedback. **What problems is Lefty solving and how is that benefiting you?** Lefty is useful for big influencer seedings, events, and social campaigns. It helps you capture all the content and reach generated in each campaign. ### 42. Premium Linkage Between Business and Influencer **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2018 **What do you like best about Lefty?** Lefty manages influencer relations very well. You can place trust on a platform that knows how to find influencers from over 3 million profiles. There is also a number of wonderful key performance indicators that is made possible for clients. **What do you dislike about Lefty?** Cost depends on how long you use the service. Playing the influencer game usually takes a long time and so success is not overnight. Must consider cost. **Recommendations to others considering Lefty:** Consider the cost to the best of your ability. Can vary based on client's budget. Make it a point to activate social influencer programs for clients because it requires commitment. **What problems is Lefty solving and how is that benefiting you?** Helping clients realize their marketing potential through social influencer marketing. It is trending and working for many brands and should have wider accessibility. ## Lefty Discussions - [What is Lefty used for?](https://www.g2.com/discussions/what-is-lefty-used-for) - [View Lefty pricing details and edition comparison](https://www.g2.com/products/lefty-lefty/reviews?page=2&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+17%3A33%3A11+-0500&secure%5Bsession_id%5D=e5735e9f-2828-4f28-8d16-ef7fb6b12656&secure%5Btoken%5D=6e5c91304e668df42e69c4e7c4e93da539bde3598f979b9ae47d902a6da3d929&format=llm_user) ## Lefty Integrations - [Shopify](https://www.g2.com/products/shopify/reviews) ## Lefty Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration - Trend Analysis - Real-Time Analytics - Multi-Campaign - Demographic Data - Social Media Integration - Campaign Segmentation - Communication Management - Influencer Relationship Management - Social Performance Management - Campaign Management - Multi-Channel Management - Contact Management - Content Management - Rewards Management - Workflow Management - Activity Dashboard **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning **Additional Functionality** - Data Visualization - Keyword Tracking - Search/Filter - Social Advertising - Influencer Tracking - Social Promotion - Conversion Tracking - Payment Tracking - Customizable Reports - Email Marketing - Approval Process Control - Alerts/Notifications - Performance Metrics - Data Import/Export - Campaign Scheduling - Engagement Tracking - Monitoring - Contact Database - Influencer Discovery - Multi-Channel Marketing - Social Media Monitoring - Activity Tracking - Customizable Branding - ROI Tracking - AI Copilot - Reporting & Statistics - CRM - Faceted Search/Filter - Categorization/Grouping - Filtering - Generative AI - API ## Top Lefty Alternatives - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (563 reviews) - [Traackr](https://www.g2.com/products/traackr/reviews) - 4.3/5.0 (373 reviews)