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Lecy

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Lecy is, to our knowledge, the simplest loyalty solution for physical shops and franchise networks. A dynamic NFC tag sits at the till: the customer holds their phone to it, the same gesture they just made to pay, and earns a point. No app, no card, no wallet, no typing, no POS integration, and nothing for the team to do. The customer stays anonymous by default. How it works Each tap generates a unique, encrypted, single-use link (NTAG 424 chip). That is a proof of presence: a point exists only if the phone was physically in front of the tag. Unlike a fixed QR code or an ordinary NFC sticker, a copied link grants nothing. On the first visit, the customer confirms with Face ID or fingerprint, which creates a passkey. No form, no personal data. What follows from the tap - Customers who come back: points, thresholds and rewards in the merchant's own brand. - Feedback tied to a real visit: mixed feedback goes privately to the manager, happy customers are invited to leave a Google review. - News and offers at each tap, with links to social networks or the online shop. - Visibility on Google and AI assistants: fresh, regular reviews linked to proven visits. An AI visibility module is in early access. - For franchise networks: one dashboard per point of sale, based on measured visits, with cross-shop balancing of points and rewards. Set up in minutes Choose the threshold, the reward, point validity and the design in about two minutes. The tag arrives already linked to the shop. No hardware, no installation, no training. For a network, deployment is a shipment of tags. Who it is for Coffee shops, bakeries, restaurants, juice bars, hairdressers, beauty salons, gyms and franchise networks where customers come back often. Lecy rewards the visit, not the amount, so it is not the right tool when the basket varies widely. From €35 a month per point of sale, NFC tag included, no commitment. Published by NFGO SAS, Paris. Live in France, Belgium and Croatia.

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