# Best Push Notification Software - Page 6 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Push notification software helps businesses send messages directly to a customer’s computer or mobile device. Push notifications provide consumers with important alerts or updates and are intended to drive consumers back to a company’s app or website. These solutions are typically used by marketing teams that need to send a specific call to action, which can be crafted within the notification service and sent directly to a consumer’s device via mobile application, desktop application, or web browser. While some solutions offer features for sending push notifications through both apps and web browsers, other products focus only on one type of push notification. Push notification software allows for the complete customization of a message’s images and text directly within the platform. These tools should also offer detailed analytics, enabling a business to monitor data such as the delivery rates and click-through rates of its messages. Push notification software solutions may exist as a feature within [mobile marketing software](https://www.g2.com/categories/mobile-marketing) or include features of [A/B testing software](https://www.g2.com/categories/a-b-testing) so that users may test the results of sending customers different messages. To qualify for inclusion in the Push Notification category, a product must: - Allow users to send targeted messages directly to consumers via mobile application, desktop application, or web browser - Provide capabilities for targeting messages based on previous user engagement - Measure campaign performance by offering analytics for metrics such as delivery success, click-through rates, and conversions ## Top Push Notification Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,662 reviews) | Behavior-triggered push orchestration across omnichannel journeys | "[Smooth sailing](https://www.g2.com/survey_responses/braze-review-8154150)" | | 2 | [OneSignal](https://www.g2.com/products/onesignal/reviews) | 4.7/5.0 (1,195 reviews) | Cross-platform push delivery with zero-infrastructure setup | "[Very nice](https://www.g2.com/survey_responses/onesignal-review-12977679)" | | 3 | [indigitall](https://www.g2.com/products/indigitall/reviews) | 4.8/5.0 (429 reviews) | Behavior-triggered push across omnichannel customer journeys | "[Intuitive, effective, and fast](https://www.g2.com/survey_responses/indigitall-review-13072568)" | | 4 | [CleverTap](https://www.g2.com/products/clevertap/reviews) | 4.6/5.0 (642 reviews) | Behavioral-trigger push inside omnichannel lifecycle journeys | "[Multichannel Engagement & Powerful Journeys and Segmentation with Agentic AI](https://www.g2.com/survey_responses/clevertap-review-12504629)" | | 5 | [Customer.io](https://www.g2.com/products/customer-io/reviews) | 4.4/5.0 (829 reviews) | Behavior-triggered push inside cross-channel lifecycle workflows | "[Powerful Automation with Excellent Personalization Capabilities](https://www.g2.com/survey_responses/customer-io-review-12798023)" | | 6 | [WebEngage](https://www.g2.com/products/webengage/reviews) | 4.5/5.0 (754 reviews) | Behavior-triggered omnichannel push with journey automation | "[WebEngage’s Strong Focus on Customer Retention and Engagement](https://www.g2.com/survey_responses/webengage-review-12980908)" | | 7 | [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews) | 4.9/5.0 (286 reviews) | Behavioral push automation across eCommerce lifecycle channels | "[Step-by-Step Strategy Boost With Powerful Automations and Customizable Pop-Ups](https://www.g2.com/survey_responses/contactpigeon-review-13002738)" | | 8 | [Evam](https://www.g2.com/products/evam/reviews) | 4.8/5.0 (223 reviews) | Event-triggered push within real-time customer journeys | "[EVAM Makes Customer Communication Efficient and Personal](https://www.g2.com/survey_responses/evam-review-12977000)" | | 9 | [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5.0 (509 reviews) | Behavior-triggered push with RFM-segmented targeting | "[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)" | | 10 | [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) | 4.5/5.0 (564 reviews) | Behavior-triggered push with omnichannel journey orchestration | "[Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)" | --- ## What Are the Most Common Questions About Push Notification Software? *AI-generated · Last updated: May 26, 2026* ### Which tool supports A/B testing for push notifications? Based on G2 reviews, several products in the push notification software category support testing and optimization for push campaigns. According to verified users, Braze is frequently mentioned for A/B testing within canvases and experiment paths for push notifications and emails, helping teams compare variants inside broader customer journeys. G2 reviewers mention Customer.io and WebEngage as useful for building and iterating on multi-step messaging workflows, while CleverTap users also describe optimizing campaigns with analytics and journey tools. Review feedback across these products emphasizes experimentation, segmentation, and timing adjustments rather than one-off sends, which is especially helpful for teams refining retention and lifecycle messaging. ### Which solution supports multi-platform push notification delivery? Based on G2 reviews, OneSignal is a strong fit for multi-platform push notification delivery. According to verified users, OneSignal is used across web, iOS, and Android from one unified platform, with reviewers calling out straightforward API documentation, quick setup, and consistent delivery. G2 reviewers mention that it helps consolidate push, email, and SMS in one place, which reduces the need to manage separate notification systems. Reviews also highlight that teams use it to simplify cross-platform communication and audience segmentation while avoiding custom infrastructure work. For buyers prioritizing broad platform coverage and ease of deployment, the review data points most clearly to OneSignal for this use case. ### What is the best push notification tool for mobile apps? Based on G2 reviews, OneSignal stands out for mobile app push notification use cases because reviewers consistently highlight easy SDK and API setup, reliable delivery, and support for both Android and iOS. According to verified users, it helps teams launch campaigns quickly, manage segmentation, and handle app communication without building push infrastructure themselves. G2 reviewers mention use cases such as app retention, re-engagement, instant communication, and cross-platform message delivery from one dashboard. Reviews also note that the interface is intuitive enough for non-technical teams while still being useful for developers integrating notifications into apps. That combination makes it especially compelling for mobile-first teams evaluating push notification software. **Here are some of the top-rated products on G2:** - [OneSignal](https://www.g2.com/products/onesignal) – used for Android, iOS, web, and cross-platform push campaigns with quick setup and readable API documentation - [Braze](https://www.g2.com/products/braze) – helps mobile and app teams build personalized journeys using push, in-app, and multi-channel orchestration - [CleverTap](https://www.g2.com/products/clevertap) – supports app engagement with real-time tracking, segmentation, and push campaigns tied to user behavior ### What is the top-rated push notification platform for enterprises? Based on G2 reviews, Braze is frequently described as a strong enterprise-ready platform for push notifications and broader customer engagement. According to verified users, it supports complex journeys, large-scale messaging, real-time data triggers, and orchestration across push, email, SMS, and in-app channels. G2 reviewers mention that it works well for teams managing sophisticated lifecycle campaigns, detailed segmentation, and high-volume communication across multiple products or business units. Reviews also point to strong training resources, onboarding support, and flexibility for tailored use cases, though some users note analytics and pricing complexity. For enterprise buyers focused on scale, orchestration, and operational breadth, Braze appears most consistently positioned in the review data. **Here are some of the top-rated products on G2:** - [Braze](https://www.g2.com/products/braze) – suited for enterprise lifecycle programs with omnichannel journeys, segmentation, and real-time personalization - [Customer.io](https://www.g2.com/products/customer-io) – supports complex event-driven messaging and multi-channel workflows for product-led teams - [WebEngage](https://www.g2.com/products/webengage) – used for retention, segmentation, and journey automation across push, email, SMS, and WhatsApp ### Which push notification platform offers the highest click-through rates? Based on G2 reviews, there is not enough grounded evidence to name one platform as having the highest click-through rates across the category. According to verified users, several vendors mention stronger engagement after improving personalization, segmentation, or delivery speed, but the reviews do not provide consistent like-for-like comparisons across products. G2 reviewers mention click improvements for tools such as OneSignal, WebEngage, and Pushly in specific use cases, while others emphasize better targeting or faster delivery rather than a universal performance leader. For buyers, the review data suggests that click-through outcomes depend heavily on audience targeting, timing, channel mix, and use case rather than a single push notification software vendor guaranteeing the highest results. ### Which vendor offers advanced targeting for push notifications? Based on G2 reviews, CleverTap is strongly associated with advanced targeting for push notifications. According to verified users, it supports detailed segmentation based on behavior, interests, purchase history, lifecycle stage, and real-time activity, making it easier to target the right users with relevant messages. G2 reviewers mention strong cohort building, event tracking, funnels, and journey orchestration that help teams refine who receives campaigns and when. Reviews also highlight that the platform combines analytics with engagement, which helps marketers act on customer data without relying on scattered tools. While other products also support segmentation, CleverTap is one of the clearest examples in the review data for buyers prioritizing advanced targeting capabilities. ### Which vendor provides AI-powered push notification personalization? Based on G2 reviews, Braze is one of the vendors most often associated with AI-powered push notification personalization. According to verified users, the platform includes AI and intelligence features such as predictive segmentation, intelligent channel optimization, AI assistance, and tools that help teams tailor journeys using customer data. G2 reviewers mention using Braze to personalize communications at scale across push, email, and in-app messaging, with some reviews specifically calling out hyper-personalized messaging and behavior-driven automation. While users note that some AI capabilities are still evolving, the review data clearly ties Braze to AI-supported personalization workflows. That makes it a strong option for teams seeking more adaptive push notification software. ### What platform provides analytics on push notification engagement? Based on G2 reviews, OneSignal is commonly cited for push notification engagement analytics. According to verified users, the platform gives teams clear visibility into campaign performance across push and other channels from a unified dashboard. G2 reviewers mention real-time analytics, campaign metrics, and reporting that help them monitor opens, clicks, and engagement trends without adding custom infrastructure. Reviews also describe it as especially useful for teams that want both easy setup and enough reporting to guide re-engagement campaigns, subscriber growth, and performance monitoring. Some users would like deeper analytics in certain cases, but the review data consistently supports OneSignal as a practical option for buyers who need built-in push notification engagement analytics. ### What is the most affordable push notification software for SMBs? Based on G2 reviews, OneSignal is the most frequently supported option for affordability-focused SMB buyers. According to verified users, its free plan is a major reason smaller teams choose it, with many reviewers describing it as generous, easy to start with, and practical for real campaigns before moving up to paid tiers. G2 reviewers mention quick setup, useful segmentation, and the ability to run push and email without building custom infrastructure, which is especially valuable for lean teams. Reviews also suggest it works well for startups, websites, and smaller apps that need reliable push capabilities without heavy upfront cost or complex onboarding. **Here are some of the top-rated products on G2:** - [OneSignal](https://www.g2.com/products/onesignal) – favored by small teams for its generous free plan, quick setup, and easy push plus email campaigns - [CleverTap](https://www.g2.com/products/clevertap) – described by some reviewers as a cost-effective option for marketing automation and user journeys ### What platform integrates push notifications with analytics tools? Based on G2 reviews, CleverTap is a strong example of a platform that combines push notifications with analytics capabilities. According to verified users, it brings event tracking, funnels, logs, campaign analysis, and user behavior insights into the same environment used for engagement. G2 reviewers mention that this makes it easier to understand customer paths, segment users, and optimize push messaging using the same platform rather than separate systems. Reviews also highlight integrations with external data sources and other tools, which helps teams enrich campaigns and reporting. For buyers looking for push notification software that connects messaging with analytics-driven decision-making, CleverTap is well supported by the review data. ## G2 Grid® for Push Notification Software ![G2 Grid® for Push Notification Software plotting products by satisfaction and market presence](https://www.g2.com/categories/push-notification/grids.png?focus%5B%5D=20732&focus%5B%5D=27101&focus%5B%5D=133616&focus%5B%5D=16131&focus%5B%5D=18316&focus%5B%5D=5290&focus%5B%5D=21115&focus%5B%5D=112089) Highlighted products: Braze, OneSignal, indigitall, CleverTap, Customer.io, WebEngage, ContactPigeon, and Evam. Underlying data: [Grid® JSON](https://www.g2.com/categories/push-notification/grids.json?focus%5B%5D=braze&focus%5B%5D=onesignal&focus%5B%5D=indigitall&focus%5B%5D=clevertap&focus%5B%5D=customer-io&focus%5B%5D=webengage&focus%5B%5D=contactpigeon&focus%5B%5D=evam) ## How Many Push Notification Software Products Does G2 Track? **Total Products under this Category:** 192 ### Category Stats (Jul 2026) - **Average Rating**: 4.51/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: GoodBarber (+1.69%) - Among all products in this category, GoodBarber recorded the largest rating increase compared to last month *Last updated: July 13, 2026* ## How Does G2 Rank Push Notification Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 26,700+ Authentic Reviews - 192+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Push Notification Software Is Best for Your Use Case? - **Leader:** [Braze](https://www.g2.com/products/braze/reviews) - **Highest Performer:** [D·engage](https://www.g2.com/products/d-engage/reviews) - **Easiest to Use:** [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews) - **Top Trending:** [Customer.io](https://www.g2.com/products/customer-io/reviews) - **Best Free Software:** [OneSignal](https://www.g2.com/products/onesignal/reviews) --- **Sponsored** ### Customer.io Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meaningful messages across all channels, including email, in-app, push, SMS, and webhooks. Today, 7500+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1562&secure%5Bchosen_at%5D=2026-07-13T14%3A11%3A17Z&secure%5Bdisplayable_resource_id%5D=1562&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1562&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18316&secure%5Bresource_id%5D=1562&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpush-notification%3Fopen_modal_url%3D%252Fproducts%252Fleanplum%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fpush-notification%2526source%253Dcategory&secure%5Btoken%5D=08ad77f6c14f7f675a42a78a5e92604f95057d523041aa39e3453819ad59d7b3&secure%5Burl%5D=https%3A%2F%2Fwww.try.customer.io%2Fpaid%2Fdemo%2F%3Futm_medium%3Dads%26utm_source%3DG2%26utm_campaign%3Dg2_ppc_push_notification%26utm_term%3Ddemand%2520gen&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Push Notification Software Products in 2026? ### 1. [Vero Cloud](https://www.g2.com/products/getvero/reviews) Vero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users. Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push. Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys. Vero is an event-driven marketing automation platform built for internet scale. With Vero, make every message count. **Average Rating:** 4.4/5.0 **Total Reviews:** 36 **How Do G2 Users Rate Vero Cloud?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10) **Who Is the Company Behind Vero Cloud?** - **Seller:** [Vero](https://www.g2.com/sellers/vero) - **Company Website:** https://www.getvero.com - **Year Founded:** 2012 - **HQ Location:** Sydney, NSW - **Twitter:** @getvero (2,403 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/getvero/?originalSubdomain=au (13 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 54% Small-Business, 46% Mid-Market #### What Are Vero Cloud's Pros and Cons? **Pros:** - Business Enhancement (1 reviews) - Detailed Understanding (1 reviews) - Easy Integration (1 reviews) - Easy Integrations (1 reviews) - Easy Setup (1 reviews) **Cons:** - Learning Curve (1 reviews) - Limitations (1 reviews) - Limited Features (1 reviews) - Limited Texting Features (1 reviews) - Platform Limitations (1 reviews) ### What Do G2 Reviewers Say About Vero Cloud? *AI-generated summary from verified user reviews* **Pros:** - Users find that Vero Cloud's **seamless integration** enhances customer communication and personalized email efficiency significantly. - Users appreciate the **detailed understanding** of Vero Cloud, valuing their transparent pricing and customer-focused roadmap. - Users find the **easy integration** of Vero Cloud invaluable for efficient, personalized communication directly from their database. - Users find **easy integrations** essential for personalized email communication, streamlining data management and enhancing efficiency. - Users find the **easy setup** of Vero Cloud transformative for integrating customer communication efficiently into their database. **Cons:** - Users face a **learning curve** with Vero Cloud, especially when getting initiated with triggered email setups. - Users note the **limitations in app functionality** , wishing for more features and better integration with other channels. - Users find the **limited features** of Vero Cloud restrictive, wishing for more in-app capabilities and channels. - Users find the **limited texting features** in Vero Cloud constrain their ability to communicate effectively within the app. - Users highlight the **platform limitations** of Vero Cloud, wishing for more functionality within the app. #### What Are Recent G2 Reviews of Vero Cloud? **"[The right price for the right features](https://www.g2.com/survey_responses/vero-cloud-review-12523101)"** **Rating:** 5.0/5.0 stars *— Elyes G.* [Read full review](https://www.g2.com/survey_responses/vero-cloud-review-12523101) --- **"[Customer engagement platform that gets the job done](https://www.g2.com/survey_responses/vero-cloud-review-12804942)"** **Rating:** 5.0/5.0 stars *— Verified User in Internet* [Read full review](https://www.g2.com/survey_responses/vero-cloud-review-12804942) --- #### What Are G2 Users Discussing About Vero Cloud? - [What is Vero Workflows used for?](https://www.g2.com/discussions/what-is-vero-workflows-used-for) ### 2. [WeCodeFuture-Push Notification Plugin For WordPress](https://www.g2.com/products/wecodefuture-push-notification-plugin-for-wordpress/reviews) Our Push Notification Plugin for WordPress allows admins to create different types of push notifications on their eCommerce websites. This will create urgency and improve in lead generation. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate WeCodeFuture-Push Notification Plugin For WordPress?** - **Integrations:** 10.0/10 (Category avg: 8.6/10) - **Rich Notifications:** 10.0/10 (Category avg: 8.9/10) - **A/B Testing:** 10.0/10 (Category avg: 8.4/10) **Who Is the Company Behind WeCodeFuture-Push Notification Plugin For WordPress?** - **Seller:** [WeCodeFuture](https://www.g2.com/sellers/wecodefuture) - **Year Founded:** 2019 - **HQ Location:** Noida, IN - **LinkedIn® Page:** https://www.linkedin.com/company/wecodefuture/about/ (13 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of WeCodeFuture-Push Notification Plugin For WordPress? **"[The experience was just awesome I really like the Service and the Product](https://www.g2.com/survey_responses/wecodefuture-push-notification-plugin-for-wordpress-review-8271252)"** **Rating:** 5.0/5.0 stars *— Sushmita K.* [Read full review](https://www.g2.com/survey_responses/wecodefuture-push-notification-plugin-for-wordpress-review-8271252) --- ### 3. [WonderPush](https://www.g2.com/products/wonderpush/reviews) Notifications and popups starting at €1/month for Web and Mobile. WonderPush is the fastest platform offering push notifications and popups for iOS, Android and websites. Easy to set, our powerful solution enables thousands of developers and marketers to send more than 350,000 notifications per second. Our pricing is designed to scale with your business and lets you send unlimited notifications and in-app messages without any engagement. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Who Is the Company Behind WonderPush?** - **Seller:** [WonderPush](https://www.g2.com/sellers/wonderpush) - **Year Founded:** 2014 - **HQ Location:** N/A - **LinkedIn® Page:** http://www.linkedin.com/company/wonderpush (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of WonderPush? **"[A Wonderful Push Notification Service](https://www.g2.com/survey_responses/wonderpush-review-4913577)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/wonderpush-review-4913577) --- #### What Are G2 Users Discussing About WonderPush? - [What is WonderPush used for?](https://www.g2.com/discussions/what-is-wonderpush-used-for) ### 4. [AAAecommerce](https://www.g2.com/products/aaaecommerce/reviews) Powerful shopify spps to engage and boost sales on store. Now get everything you need for your shopify store at one place. **Who Is the Company Behind AAAecommerce?** - **Seller:** [AAAeCommerce Inc.](https://www.g2.com/sellers/aaaecommerce-inc) - **Year Founded:** 2018 - **HQ Location:** Claymont, Delaware - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 5. [Abrumpo Pushed](https://www.g2.com/products/abrumpo-pushed-abrumpo-pushed/reviews) Abrumpo Pushed is a comprehensive mobile push notification software designed to enhance business communication by delivering targeted, real-time notifications directly to users' mobile devices. Supporting both iOS and Android platforms, it enables organizations to send encrypted messages securely, ensuring sensitive information remains protected. The system offers flexible deployment options, allowing installation on-premises, within a data center, or in a private cloud environment, granting businesses full control over their notification infrastructure. With integration capabilities for local user management systems and Active Directory, Abrumpo Pushed streamlines user authentication processes. By facilitating immediate and pertinent communication, it reduces reliance on email, minimizes inbox clutter, and ensures critical messages are promptly received and acted upon, thereby boosting productivity and operational efficiency. Key Features and Functionality: - Cross-Platform Support: Compatible with iOS (Apple Push Notification System - APNS and Android (Google Cloud Messaging - GCM, ensuring broad reach across mobile devices. - Secure Messaging: Supports encrypted payloads, allowing data to be encrypted server-side and decrypted within the application using a unique device-specific key, safeguarding sensitive information. - Flexible Deployment: Offers on-premises installation options, enabling deployment within a company's data center or private cloud, providing full control over the notification system. - User Authentication Integration: Integrates with existing user management systems, including Active Directory, to authenticate users seamlessly, with support for anonymous access when necessary. - Enhanced Communication Efficiency: Delivers targeted, smart push notifications that employees can quickly retrieve on their mobile devices without the need to remember login credentials or access multiple sites. Primary Value and Solutions Provided: Abrumpo Pushed addresses the challenge of effective internal communication by providing a direct and immediate channel for delivering important information to employees' mobile devices. By bypassing traditional email systems, it reduces the risk of critical messages being lost in overcrowded inboxes, ensuring timely awareness and response. This solution is particularly beneficial for notifying team members of deadlines, informing users about application updates, facilitating time approval processes, and disseminating company news efficiently. By consolidating notifications into a centralized mobile application, Abrumpo Pushed enhances engagement, streamlines communication workflows, and ultimately contributes to increased business productivity and efficiency. **Who Is the Company Behind Abrumpo Pushed?** - **Seller:** [Abrumpo Pushed](https://www.g2.com/sellers/abrumpo-pushed) - **Year Founded:** 2011 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/abrumpo-llc (1 employees on LinkedIn®) ### 6. [Accengage](https://www.g2.com/products/accengage/reviews) Accengage is a SaaS solution, designed to enable CRM and marketing managers to accelerate the engagement of their app users and website visitors by empowering them with the necessary features to send targeted, personalized and automated ush Notifications to their customers on desktops, mobiles, tablets and smartwatches. **Average Rating:** 3.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Accengage?** - **Seller:** [Accengage](https://www.g2.com/sellers/accengage) - **Year Founded:** 2009 - **HQ Location:** Portland, US - **Twitter:** @accengage (2,947 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/airship-social/ (318 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are G2 Users Discussing About Accengage? - [What is Accengage used for?](https://www.g2.com/discussions/what-is-accengage-used-for) ### 7. [Adrack Web Push](https://www.g2.com/products/adrack-web-push/reviews) Adrack Web Push provides seamless retargeting, helping you acquire subscribers through your website and send them notifications. **Who Is the Company Behind Adrack Web Push?** - **Seller:** [Adrack](https://www.g2.com/sellers/adrack) - **HQ Location:** Glendale, US - **LinkedIn® Page:** https://www.linkedin.com/company/adrack/ (10 employees on LinkedIn®) ### 8. [Adrenalead](https://www.g2.com/products/adrenalead/reviews) Adrenalead is a SaaS platform of Web Push Notifications with an advertising network of more than 50M optin users . Adrenalead's Web Push Notification is the ideal method for communicating with a website's audience in a non-intrusive and personalized way. It is a format that sits between the display and native advertising. It is cookieless, GDPR compliant, SEO-friendly, Adblock-free and garantees Brand Safety. Adrenalead is used by : \*Brands\* that want to attract new leads and keep customer loyalty \*Agencies \*that support advertisers by recommending solutions adapted to their needs \*Content publishers/media sites \*looking for new levers to monetize their web audience Web Push allows to identify a point of contact with visitors to a website and retarget them in real time, directly via their desktop or mobile, even if they’re not necessarily in the act of browsing the web. For advertisers Adrenalead offers the following marketing solutions : 1. SaaS solution: to turn 15% of their web visitors into subscribers to their brand by sending them ultra-targeted marketing campaigns . 2. Remarketing extension: to increase their reach by also communicating with the web visitors not subscribed to their brand. 3. Acquisition: to communicate with new users who haven’t visited their site via our advertising network of over 50 million Web Push Notification subscribers. **Who Is the Company Behind Adrenalead?** - **Seller:** [Adrenalead](https://www.g2.com/sellers/adrenalead) - **Year Founded:** 2018 - **HQ Location:** Lyon, FR - **LinkedIn® Page:** http://www.linkedin.com/company/adrenalead (33 employees on LinkedIn®) ### 9. [Alertwise](https://www.g2.com/products/alertwise/reviews) AlertWise is the ultimate solution for driving traffic, boosting revenue, and converting visitors into lifelong customers with Web Push Notifications for both desktop and mobile platforms. We help businesses like yours engage users in real-time, re-target audiences with personalized offers, and drive exponential business growth—all without the need for apps or complex integrations. AlertWise offers the push notification solution and support you need to grow your business. With a dedicated team and 24x7 support, help is always available. Our platform provides seamless integration, scalable solutions, and a user-friendly dashboard to manage campaigns and track performance effortlessly. Gain valuable data-driven insights to optimize engagement and achieve measurable results. For more information, please visit https://alertwise.net **Who Is the Company Behind Alertwise?** - **Seller:** [Alertwise Solutions](https://www.g2.com/sellers/alertwise-solutions) - **Year Founded:** 2025 - **HQ Location:** PUNE, IN - **LinkedIn® Page:** https://www.linkedin.com/company/alert-wise/ (1 employees on LinkedIn®) ### 10. [Alpine IQ](https://www.g2.com/products/alpine-iq/reviews) Alpine IQ empowers high-risk industries by providing customer-focused technology to help retailers and brands of all sizes resolve growth challenges and generate revenue. The company provides customers with the industry's most extensive suite of tools to protect, segment, and promote all in-store and online operations. **Average Rating:** 4.7/5.0 **Total Reviews:** 11 **How Do G2 Users Rate Alpine IQ?** - **Integrations:** 8.3/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.3/10 (Category avg: 8.9/10) - **A/B Testing:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind Alpine IQ?** - **Seller:** [AIQ (Alpine IQ)](https://www.g2.com/sellers/aiq-alpine-iq) - **Year Founded:** 2019 - **HQ Location:** Denver, US - **LinkedIn® Page:** https://www.linkedin.com/company/alpine-iq (107 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 55% Small-Business, 18% Mid-Market #### What Are Alpine IQ's Pros and Cons? **Pros:** - Ease of Use (4 reviews) - Analytics (3 reviews) - Customer Engagement (3 reviews) - Engagement (3 reviews) - Features (3 reviews) **Cons:** - Learning Curve (3 reviews) - Complex Features (2 reviews) - Complex Reporting (2 reviews) - Dashboard Issues (2 reviews) - Dashboard Usability (2 reviews) ### What Do G2 Reviewers Say About Alpine IQ? *AI-generated summary from verified user reviews* **Pros:** - Users find Alpine IQ's **ease of use** exceptional, as it seamlessly unifies customer data for effective engagement. - Users value the **robust analytics** of Alpine IQ, which offer valuable insights into customer behavior and campaign effectiveness. - Users value the **easy-to-use features** of Alpine IQ for enhancing customer engagement through automated messaging and segmentation. - Users appreciate the **easy-to-use interface** of Alpine IQ, enhancing customer engagement through advanced segmentation and automation. - Users value the **comprehensive customer data integration** of Alpine IQ, enhancing engagement and marketing efficiency seamlessly. **Cons:** - Users find the **learning curve challenging** , requiring time to fully grasp features and navigate the interface effectively. - Users find the **complex features** of Alpine IQ challenging, leading to a steep learning curve for new users. - Users find **complex reporting** challenging, desiring more intuitive and customizable features for better usability. - Users find the **dashboard issues** in Alpine IQ hinder quick understanding and efficient use of its features. - Users find the **dashboard usability lacking** , struggling with complexity and clarity, particularly for new users. #### What Are Recent G2 Reviews of Alpine IQ? **"[Powerful Customer Engagement Tool with Some Room for Improvement](https://www.g2.com/survey_responses/alpine-iq-review-12267748)"** **Rating:** 5.0/5.0 stars *— Verified User* [Read full review](https://www.g2.com/survey_responses/alpine-iq-review-12267748) --- **"[Effective Customer Data Platform with Room for Improvement](https://www.g2.com/survey_responses/alpine-iq-review-12283015)"** **Rating:** 5.0/5.0 stars *— Saurabh G.* [Read full review](https://www.g2.com/survey_responses/alpine-iq-review-12283015) --- ### 11. [App42](https://www.g2.com/products/app42/reviews) Leverage Deep Insights for Effective & Automated Marketing for Superior User Engagement **Who Is the Company Behind App42?** - **Seller:** [ShepHertz Technologies Pvt Ltd.](https://www.g2.com/sellers/shephertz-technologies-pvt-ltd) - **Year Founded:** 2010 - **HQ Location:** Gurgaon, IN - **LinkedIn® Page:** https://www.linkedin.com/company/1239246 (106 employees on LinkedIn®) ### 12. [Badge](https://www.g2.com/products/badge-badge/reviews) Badge is the leading developer platform for Apple, Google, and Samsung Wallets, providing a seamless way for companies to create interactive customer experiences across all mobile wallets. With no-code workspaces, flexible APIs, and the first embedded wallet platform built for POS and SaaS companies, Badge simplifies wallet integrations and unlocks new marketing opportunities. Trusted by brands like Shift4, Pine Labs, Unilever, Carrefour, and Wakefern, Badge is backed by QED and Infinity Ventures. Why Badge? ✅ A Single Platform for Every Wallet Badge gives product teams a unified entry point for all mobile wallets, pass types, and marketing features. As new wallet capabilities launch, Badge automatically integrates them—minimizing ongoing maintenance efforts. ✅ Flexible Implementation Whether you prefer a no-code setup or a deep API integration, Badge adapts to your technical needs, making it easy to get started. ✅ Seamless System Integrations Badge connects effortlessly with CRMs, POS systems, loyalty programs, event management software, marketing platforms, ecommerce providers, and more—helping you build custom wallet experiences. ✅ Powerful Marketing Workflows Turn mobile wallets into a high-impact marketing channel. With Badge, you can launch in-wallet campaigns triggered by location, time, or key customer interactions. ✅ Enterprise-Grade Scale & Security Built for businesses of all sizes, Badge offers unmatched performance at enterprise-level volumes while adhering to the highest security standards. **Who Is the Company Behind Badge?** - **Seller:** [Badge](https://www.g2.com/sellers/badge) - **Year Founded:** 2023 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** http://www.linkedin.com/company/trybadge (23 employees on LinkedIn®) ### 13. [beaconsmind](https://www.g2.com/products/beaconsmind/reviews) Location-Based Marketing in Retail Increase your sales, revenue and customer loyalty at point-of-sale & online shop Show me more Location-Based Marketing for Supermarkets Motivate your customers to buy more at point-of-sale and online Show me more Location-Based Marketing for Malls Increase customer satisfaction and increase the rate of return visits Show me more Location-Based Marketing in Retail Increase your sales, revenue and customer loyalty at point-of-sale & online shop **Average Rating:** 4.5/5.0 **Total Reviews:** 4 **How Do G2 Users Rate beaconsmind?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) **Who Is the Company Behind beaconsmind?** - **Seller:** [beaconsmind](https://www.g2.com/sellers/beaconsmind) - **Year Founded:** 2006 - **HQ Location:** Berg, CH - **Twitter:** @beaconsmind (519 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/swissnetgroup (39 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 25% Enterprise #### What Are Recent G2 Reviews of beaconsmind? **"[Excellent platform to increase sales and attract more customers.](https://www.g2.com/survey_responses/beaconsmind-review-7042532)"** **Rating:** 4.5/5.0 stars *— Marcos P.* [Read full review](https://www.g2.com/survey_responses/beaconsmind-review-7042532) --- **"[Improved shopping experience and higher customer loyalty](https://www.g2.com/survey_responses/beaconsmind-review-5265450)"** **Rating:** 5.0/5.0 stars *— David O.* [Read full review](https://www.g2.com/survey_responses/beaconsmind-review-5265450) --- #### What Are G2 Users Discussing About beaconsmind? - [What is beaconsmind used for?](https://www.g2.com/discussions/what-is-beaconsmind-used-for) ### 14. [Blendee](https://www.g2.com/products/blendee/reviews) Blendee The First European M.O.S. Engage Your Perfect Audience. Enjoy The Experience. Elevate Your Business Blendee is the first European Marketing Operating System (𝖬.𝖮.𝖲.), a technological solution that arises from the evolution of the more traditional marketing and advertising technologies. Blendee combines the functions of a modern Customer Data Platform, an Ad Server and a performing DMP (Audience Management Platform). Blendee is an end-to-end solution which allows to orchestrate and to oversee the entire customer journey of each individual user. From the first impression on paid channels to engagement and retention activities, Blendee allows users to personalize the customer experience in every touchpoint, managing all marketing activities from a single platform. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Blendee?** - **Seller:** [Blendee S.r.l.](https://www.g2.com/sellers/blendee-s-r-l) - **Year Founded:** 2023 - **HQ Location:** Milano, IT - **LinkedIn® Page:** https://www.linkedin.com/company/blendeemos/ (23 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Blendee? **"[Client using Adabra was very satisfied](https://www.g2.com/survey_responses/blendee-review-4826200)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/blendee-review-4826200) --- #### What Are G2 Users Discussing About Blendee? - [What is Adabra used for?](https://www.g2.com/discussions/what-is-adabra-used-for) ### 15. [BulkPush](https://www.g2.com/products/bulkpush/reviews) BulkPush is marketing automation software that provides push notification to various platforms with multiple login accounts, and A/B testing. **Who Is the Company Behind BulkPush?** - **Seller:** [BulkPush](https://www.g2.com/sellers/bulkpush) - **Year Founded:** 2015 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/bulk-push/ (1 employees on LinkedIn®) ### 16. [Carnival.io](https://www.g2.com/products/carnival-io/reviews) Carnival offers a mobile marketing automation platform for brands and agencies to engage their mobile app audiences through highly-targeted, creative messaging. **Who Is the Company Behind Carnival.io?** - **Seller:** [Carnival](https://www.g2.com/sellers/carnival) - **HQ Location:** N/A - **Twitter:** @carnivalmobile (14 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 17. [Catapush](https://www.g2.com/products/catapush/reviews) Catapush is a SaaS mobile messaging platform (push and in-app ) designed to help financial services, utilities and large enterprises to handle their customer communications. More reliable, traceable and secure than any other available alternative, provides significant cost reduction compare with SMS. **Who Is the Company Behind Catapush?** - **Seller:** [Catapush](https://www.g2.com/sellers/catapush) - **Year Founded:** 2015 - **HQ Location:** Milano, IT - **LinkedIn® Page:** https://www.linkedin.com/company/catapush-srl (8 employees on LinkedIn®) ### 18. [Crowd Connected](https://www.g2.com/products/crowd-connected-crowd-connected/reviews) Engage is your proximity marketing tool. An audience engagement and segmentation engine that delivers unparalleled geo-targeted and trigger-based messaging capability to enhance customer experience. **Average Rating:** 3.5/5.0 **Total Reviews:** 2 **Who Is the Company Behind Crowd Connected?** - **Seller:** [Crowd Connected](https://www.g2.com/sellers/crowd-connected) - **Year Founded:** 2013 - **HQ Location:** Guildford, GB - **Twitter:** @crowdconnected (316 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/crowd-connected/ (12 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business, 33% Enterprise #### What Are Recent G2 Reviews of Crowd Connected? **"[Amazing kit for marketing](https://www.g2.com/survey_responses/crowd-connected-review-4964421)"** **Rating:** 4.5/5.0 stars *— Syed Zafar N.* [Read full review](https://www.g2.com/survey_responses/crowd-connected-review-4964421) --- #### What Are G2 Users Discussing About Crowd Connected? - [What is Colocator Engage used for?](https://www.g2.com/discussions/what-is-colocator-engage-used-for) ### 19. [etracker](https://www.g2.com/products/etracker-targeting-suite-etracker/reviews) etracker is a GDPR-compliant, cookie-free web analytics solution designed to provide comprehensive insights into website and app performance while ensuring data privacy. By operating without cookies, etracker enables businesses to analyze user behavior without requiring consent banners, thereby capturing nearly 100% of visits and conversions. All data is processed and stored exclusively in Germany, aligning with strict European data protection standards. Key Features and Functionality: - Interactive Dashboard: Offers a quick overview of website and campaign performance, allowing users to monitor key metrics efficiently. - Onsite Analysis: Identifies top-performing content, visitor pathways, and user actions to optimize site engagement. - Store Analysis: Tracks e-commerce activities from product views to orders, providing insights at category, item, or variant levels. - UX Analysis: Automatically records scrolling behavior, projecting results onto web pages to highlight optimization opportunities. - Marketing Analysis: Delivers tracking and attribution for all marketing activities, offering insights into channel and campaign performance along the customer journey. - App Analysis: Captures usage data for iOS and Android apps without requiring user consent, adhering to platform guidelines. Primary Value and User Solutions: etracker addresses the critical need for privacy-friendly web analytics by eliminating reliance on cookies, thus ensuring compliance with GDPR and TDDDG regulations. This approach allows businesses to collect accurate, consent-free data, mitigating legal risks and data loss associated with traditional analytics tools. The integrated tag and consent management system simplifies the deployment of website and marketing technologies, enhancing operational efficiency. By providing detailed insights into user behavior and marketing performance, etracker empowers organizations to make informed decisions, optimize campaigns, and improve overall website conversions. **Average Rating:** 3.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind etracker?** - **Seller:** [etracker Targeting Suite](https://www.g2.com/sellers/etracker-targeting-suite) - **Year Founded:** 2000 - **HQ Location:** Hamburg, DE - **LinkedIn® Page:** https://www.linkedin.com/company/etracker-gmbh (18 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 20. [FlareLane](https://www.g2.com/products/flarelane/reviews) FlareLane is a hyper-personalized, automated push notifications software that leverages customer journey and AI technology to enhance the customer experience. We're committed to building a world-class service that effortlessly helps businesses grow customer retention and revenue. Learn more at flarelane.com. **Who Is the Company Behind FlareLane?** - **Seller:** [FlareLane](https://www.g2.com/sellers/flarelane) - **Year Founded:** 2022 - **HQ Location:** Middletown, US - **LinkedIn® Page:** https://www.linkedin.com/company/flarelane/ (10 employees on LinkedIn®) ### 21. [Flashy](https://www.g2.com/products/flashy/reviews) Makes it simple to create stunning emails in just a few clicks. All your contacts are broken up into more manageable lists and segments, and you can check your performance at-a-glance to see if anything needs to be tweaked further to get the best results **Average Rating:** 3.5/5.0 **Total Reviews:** 2 **Who Is the Company Behind Flashy?** - **Seller:** [Flashy](https://www.g2.com/sellers/flashy) - **Year Founded:** 2018 - **HQ Location:** Central, IL - **Twitter:** @flashyapp_com (6 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/flashy (49 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Small-Business, 50% Enterprise #### What Are G2 Users Discussing About Flashy? - [What is Flashy used for?](https://www.g2.com/discussions/what-is-flashy-used-for) ### 22. [Flurry Push](https://www.g2.com/products/flurry-push/reviews) Flurry Push is a free push notification service integrated within the Flurry Marketing Suite, designed to help mobile app developers on Android and iOS platforms effectively re-engage and retain users. By leveraging targeted messaging, Flurry Push enables developers to drive user engagement, enhance retention rates, and ultimately boost app revenue. Key Features and Functionality: - Promotional Campaigns: Schedule push notifications on a one-time, daily, weekly, or real-time basis to promote new features, events, contests, or other app content. - New User Retention: Convert recent app installers into active users by sending tailored messages that encourage continued engagement. - Event-Driven Notifications: Re-engage users by triggering push notifications based on specific in-app events or behaviors. - Actionable Analytics: Monitor and analyze key performance indicators (KPIs and push notification campaign metrics within a single platform, facilitating data-driven decision-making. - Triggered Push Notifications: Automatically dispatch messages based on app install time, user actions, or other defined audience attributes. - Powerful Segmentation: Target users using a range of attributes, including geographic location, demographics, behavior, and device specifics, allowing for precise audience segmentation and personalized messaging. Primary Value and User Solutions: Flurry Push addresses the common challenges of user engagement and retention faced by mobile app developers. By providing a robust, free tool for sending targeted push notifications, it empowers developers to maintain active user bases, re-engage dormant users, and foster long-term app usage. The integration of comprehensive analytics and segmentation capabilities ensures that messaging strategies are data-driven and effectively tailored to diverse user segments, leading to improved user satisfaction and increased app revenue. **Who Is the Company Behind Flurry Push?** - **Seller:** [Verizon Media](https://www.g2.com/sellers/verizon-media) - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @FlurryMobile (16,225 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/430650/ (12 employees on LinkedIn®) ### 23. [FoxPush](https://www.g2.com/products/foxpush/reviews) Send instant Web push notifications to your subscribers whenever they are online, wherever they may be- Even on their mobiles! It's easy to set-up and requires no technical skills. Send push notifications to your users to boost your engagement. Get setup in 3 minutes for desktop & mobile. **Who Is the Company Behind FoxPush?** - **Seller:** [FoxPush](https://www.g2.com/sellers/foxpush) - **Year Founded:** 2016 - **HQ Location:** Dubai, AE - **Twitter:** @FoxPush (18 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13271360 (10 employees on LinkedIn®) ### 24. [GrowthPush](https://www.g2.com/products/growthpush/reviews) GrowthPush provides notifications analysis and delivery services for push notifications. **Who Is the Company Behind GrowthPush?** - **Seller:** [Growthbeat](https://www.g2.com/sellers/growthbeat) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 25. [HoodEngage](https://www.g2.com/products/hoodengage/reviews) HoodEngage is a customer engagement solution that allows you to streamline delivery of personalized messages through SMS, Email, and Push while leveraging real-time user behavior insights and conversion tracking capabilities. This way, it helps you drive traffic to your website or app, connect with visitors, and create a loyal subscriber base. HoodEngage is suitable for businesses of all sizes and different industries - from publishers, e-commerce owners, iGaming specialists, to any other professional who wishes to increase their user engagement and retention, and ultimately grow their business revenue. Features: - Tag management system: Easily organize, update, and monitor tags, ensuring accurate data collection and streamlined site performance. - Reports designer: Leverage 100+ metrics to gain in-depth knowledge of your customers interests, needs, and preferences. - Segmentation engine: Apply sophisticated targeting methods to deliver messages that resonate deeply with each customer category. - Multichannel messaging: Reach your audience through push, SMS, and Email, or combine channels for optimized results. - Campaign management: Easily coordinate your engagement strategy with advanced capabilities such as A/B testing, conversion tracking, and advanced scheduling. - Deals: Manage partnerships, track agreements, and assign agents for streamlined collaboration. - Conversion tracking: Get insights into which campaigns, channels, or actions which drive conversions and allocate resources effectively. - Custom opt-ins: Engage visitors with personalized prompts, including opt-ins for notifications, data collection forms, and action-based messages. - WordPress plugin for quick integration. Enterprise clients enjoy a dedicated account manager, 1-on-1 onboarding, in addition to customer support which is available for all plans. To learn more about HoodEngage, visit our website at www.hoodengage.com where you can test our HoodEngage for free or sign up for a 1-on-1 HoodEngage live demo. **Who Is the Company Behind HoodEngage?** - **Seller:** [Del Systems](https://www.g2.com/sellers/del-systems) - **Year Founded:** 2003 - **HQ Location:** Cacak, RS - **LinkedIn® Page:** https://www.linkedin.com/company/del-systems (29 employees on LinkedIn®) ## What Is Push Notification Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Push Notification Software? - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) - [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) - [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) - [Personalization Engines](https://www.g2.com/categories/personalization-engines) - [Personalization Software](https://www.g2.com/categories/personalization) - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) --- ## How Do You Choose the Right Push Notification Software? ### What You Should Know About Push Notification Software ### What is Push Notification Software? Push notifications are messages sent directly to a user’s mobile device, computer, or web browser. There are a variety of ways for companies to communicate with their customers through push notifications. Most people are familiar with the push notifications they receive from apps on their mobile phones that alert them when they receive a new email or engagement on a social media post. Businesses with their own mobile apps use push notification software to create and schedule messages as well as analyze the performance of these messages. App push notifications are delivered to a user’s device regardless of what the user is doing. There is a second type of push notification known as web push notifications. These differ from mobile app push notifications in a few ways. First, web push notifications work within web browsers instead of applications. Users do not need to download and install an app to receive the notifications. Second, because they work on browsers, web push notifications can be delivered to all devices, including laptops, mobile phones, and tablets. Web push messages typically appear in the right-hand corner of the browser or in a notification center, depending on the user’s device and browser. For a user to receive a web push notification, they must first opt in. Once a user subscribes, they will receive push notifications as long as they have a browser running—even when they are not actually on the site. Marketing teams use push notifications to grow, engage, and retain their subscriber base. Push notifications can be used to deliver marketing messages about new content, products, events, or promotions, as well as informational messages like traffic or weather alerts, flight changes, breaking news, and more. Key Benefits of Push Notification Software - Send messages to customers even when they aren’t using your app or website - Reengage customers who haven’t visited your app or website recently - Personalize messages and target users based on their location or previous behavior - Analyze the performance of push notification campaigns ### Why Use Push Notification Software? **User engagement —** Push notifications are highly valued for their ability to reengage customers. These tools are designed to reach lapsed customers and bring them back to a company’s website or app. Unlike emails or social media messages, users receive these notifications in real time, which can help improve conversion rates. **Targeted messages —** Push notifications can be used to target users with personalized messages based on the user’s previous behavior. For example, a marketer may send a discount alert to a group of customers who have viewed a particular product that has dropped in price. Notifications can also be used to target and reengage users who haven’t visited the website recently. **Easy to implement —** While it is possible for a company to build their own push notification service, the platform’s development would require a significant amount of time and resources. Push notification software makes it easy for non-developers to implement these tools and align them with a broader digital marketing strategy. **No app required —** Before the development of web push technology, a company would need to build a mobile app to deliver push notifications. However, developing and maintaining a mobile application is cost-prohibitive for many companies. Web push notification software allows businesses to harness the power of this notification service without the costly investment of a mobile application. Web push notifications also have the added benefit of delivering alerts directly to a user’s browser on any device, including desktops. **Data privacy —** An additional benefit of web push notifications is that no personally identifiable information (PII) is required to opt in, so anonymous visitors who don’t wish to give away their email address or phone number are more likely to become subscribers. This makes web push notifications a useful tool for marketers seeking to combat data privacy concerns. ### Who Uses Push Notification Software? Businesses use push notification software to build and engage their online or mobile audiences. Since these messages can easily be customized to suit a company’s specific industry and marketing goals, push notifications are considered an efficient and flexible tool for converting customers, boosting traffic, and increasing sales. **B2C marketing —** Business-to-consumer (B2C) marketers primarily use push notification software to improve customer engagement and conversion rates. Push notifications can be used to create an ongoing channel of communication with customers in order to increase repeat traffic, encourage purchases, and engage users at the top and middle of the marketing funnel. **E-commerce —** E-commerce companies use push notifications to send customers sales alerts, reminders, and incentives. If a user has abandoned their shopping cart, a push notification can be delivered to draw the user back to the app or website to complete their purchase. E-commerce sites can also use push notifications to send their customers order confirmations, shipping updates, and limited-time special offers. **Digital publishers —** Publishers of digital content such as news sites, blogs, and online magazines use push notifications to alert their subscribers when new content is available. Push notifications allow publishers to build their audience, boost traffic, and deliver important or breaking news directly to their followers’ devices. **Travel and hospitality —** Companies in the travel and hospitality industry can use push notifications to send their subscribers deal alerts, booking reminders, flight updates, travel tips, and more. Push notifications help these businesses improve their conversion rates and boost customer satisfaction. ### Kinds of Push Notification Software There are two kinds of push notifications: messages sent through an application on a user’s desktop or mobile phone, and notifications delivered through a user’s web browser. [**App push notifications**](https://www.g2.com/categories/push-notification/f/app-push-notification) **—** App push notifications are the messages users receive from apps on their computers or mobile devices, although mobile app push notifications are more commonly used. On iOS, users must grant permission for an app to send them push notifications. On other mobile operating systems such as Android, users are automatically opted in to receive push notifications. App push notifications support rich media and interactivity, which means companies can include content such as animated gifs, videos, and audio in their messages. Messages are delivered to a user’s device whether or not the customer is using it. Unread messages will appear on the user’s lock screen or in a notification center, increasing the likelihood the user will engage with the notification. [**Web push notifications**](https://www.g2.com/categories/push-notification/f/web-push-notification) **—** Web push notifications are messages sent directly to a user via their desktop or mobile web browser. Users do not have to download a special app to receive these notifications. Instead, they are prompted to opt in when they visit a company’s website. Web push notifications will be delivered to the user’s browser even if they do not have the company’s website open. These kinds of push notifications are ideal for companies that don’t need a mobile app or do not have the resources to develop one. ### Push Notification Software Features Push notification solutions provide different combinations of features at varying price points. When selecting push notification software, you should consider which features will most benefit your business and marketing goals. **Personalization —** Marketing messages are more effective when they’re tailored to specific users. Personalization features allow marketers to send customers push notifications about products, sales, or content that will interest them most. **Scheduling —** Scheduling enables marketers to create a push notification and schedule it to be delivered at a later date. This feature can be used to schedule multiple or recurring notifications so you do not have to be present to send the messages in real time. **Segmentation —** The segmentation feature provided by push notification software enables marketers to segment their audience based on certain criteria, such as device type, location, time zone, site actions, and subscription date. With segmentation, companies can develop targeted marketing campaigns and increase click-through rates by delivering the most relevant messages to subscribers. **A/B testing —** A/B testing allows marketers to test different push notifications and determine which message was the most effective. Variables that can be tested include the notification title, the content of the message, emojis, images, and the call to action. **Analytics —** Analytics features provide marketers with the ability to measure and analyze the performance of their push notification campaigns. Analytics and reporting tools can track metrics such as opt-in rates, delivery rates, click-through rates, and conversion rates. **Browser support —** As of 2019, Chrome, Firefox, Opera, and Safari web browsers all support web push notifications. Most web push notification software should support these browsers. However, buyers should confirm browser support before purchasing a product for web push notifications. ### Potential Issues with Push Notification Software **Oversending —** Because push notifications are so quick and easy to send, some companies may overdo it by sending too many messages. However, push notifications work best when they are used in moderation. Users who are annoyed by multiple push notifications every day will inevitably opt out of the service or even uninstall the app altogether. To maintain high opt-in rates, businesses should make sure they are only sending relevant and timely messages that provide real value to their customers. **Opt-in rates —** For app push notifications on iOS and for web push notifications, users must opt in to receive messages. Some companies use a generic request for permission, which can discourage users who don’t understand the request or do not immediately see the value in subscribing to a business’ push notifications. To avoid this drawback, companies can use messaging that explains what push notifications are and what kinds of benefits they will provide the user. **Rich media —** Although some app push notifications support rich media like videos, animated gifs, and audio, web push notifications do not yet support this interactive content. Web push notifications can display icons, large images, and badges, although the level of support varies depending on the user’s device and browser. As web push gains popularity, however, browsers may expand support for rich media. ### Software and Services Related to Push Notification Software [**Mobile marketing software**](https://www.g2.com/categories/mobile-marketing) **—** Mobile marketing software enables companies to plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices within mobile web browsers, mobile applications, or mobile advertising. Most mobile marketing solutions offer app push notifications as a feature, and some also provide web push notification tools. [**Proactive notification software**](https://www.g2.com/categories/proactive-notification) **—** Proactive notification software helps companies inform customers about upcoming activities or actions, such as deadlines, payments, product updates, promotions, or suspicious account activity. Proactive notification software can also be used to alert companies of customer events in order to optimize customer service and increase sales. [**SMS marketing software**](https://www.g2.com/categories/sms-marketing) **—** SMS marketing is another method for targeting customers through mobile devices. SMS marketing software enables companies to engage their subscribers via SMS (short message service). With these tools, marketers can implement digital advertising promotions, polls, surveys, and coupons. Service-based businesses can also use SMS marketing to send appointment reminders or reengage past customers.