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UF

Verified User in Financial Services

Small-Business (50 or fewer emp.)

12/10/2019

"Holistic messaging platform"

5/5

What do you like best about Leanplum?

Super easy to use and integrate a holistic messaging platform. Plus, it includes A/B testing! Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

Sometimes setting up lifecycle campaigns can be confusing. Review collected by and hosted on G2.com.

UG

Verified User in Gambling & Casinos

Mid-Market (51-1000 emp.)

12/9/2019

"Great for reaching our players"

4/5

What do you like best about Leanplum?

I really enjoy that Leanplum is very responsive when we have questions and the constant updates to their software. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

We had one representative who had constantly cancelled appointments with us. Review collected by and hosted on G2.com.

EF

Verified User in Financial Services

Mid-Market (51-1000 emp.)

12/9/2019

"Leanplum is a strong Mobile first partner for marketing automation and consumer lifecycle"

4/5

What do you like best about Leanplum?

The user-friendliness of the platform, its great! Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

visibility to upcoming pipeline of releases Review collected by and hosted on G2.com.

BL

Becky L.

Director of Customer Happiness

Mid-Market (51-1000 emp.)

9/30/2019

"Good for at0scale notifying"

4.5/5

What do you like best about Leanplum?

We love the WYSIWYG interface for planning and executing campaigns. The campaign manager is easy to use. Support is engaged and have worked with us quickly to get issues resolved and "How do I...?" projects handled. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

Our implementation could have been far better. Review collected by and hosted on G2.com.

UC

Verified User in Construction

Small-Business (50 or fewer emp.)

12/17/2019

"Great tool for startups!"

4/5

What do you like best about Leanplum?

Flexibility of running marketing campaigns centred around application data! Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

Needs some work around mass uploading data such as user attributes. Review collected by and hosted on G2.com.

UA

Verified User in Automotive

Mid-Market (51-1000 emp.)

10/23/2019

"Leanplum Review"

3.5/5

What do you like best about Leanplum?

The ability to find linked accounts by the device. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

The inconsistency of it actually linking devices. Review collected by and hosted on G2.com.

UB

Verified User in Banking

Small-Business (50 or fewer emp.)

7/23/2019

"PM working with Leanplum"

3.5/5

What do you like best about Leanplum?

Leanplum has many functions under one roof. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

It can be hard to find everything in LP. Review collected by and hosted on G2.com.

AF

Verified User in Financial Services

Mid-Market (51-1000 emp.)

6/13/2018

"A good push notification and mobile customer engagement platform"

4/5

What do you like best about Leanplum?

Overall a solid interface and pretty easy to use. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

The layout of campaigns on the main dashboard could be redesigned better. Currently row-by-row list of campaigns. It'd be nice to be able to organize, bucket, and customize the layout into a more flexible and user-friendly view. (It's not always ideal to simple sort by date, name, # of sends, etc.). Review collected by and hosted on G2.com.

UC

Verified User in Construction

Mid-Market (51-1000 emp.)

7/29/2018

"Read before using"

2.5/5

What do you like best about Leanplum?

Positive impact with workflow "cart abandon" emails. Positive impact with the ability to split test emails. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

Negative impact with Revenue data... not always accurate/tells the whole story. Review collected by and hosted on G2.com.

Recommendations to others considering Leanplum:

I would rate over all a 6. Compare with similiar soft ware before purchasing. Review collected by and hosted on G2.com.

What problems is Leanplum solving and how is that benefiting you?

For sending out a messages to all application users (without having them update) or at least quite a large number of them is one of the best uses for Leanplum. Customers do not update their software quite as often as developers would like them to. While Leanplum does track some data it does not track that metadata quite as well as some of the data systems out there. Review collected by and hosted on G2.com.

Response from Momchil Kyurkchiev of Leanplum

edit

I'm sorry to hear that you had issues with Revenue data. Sounds like an instrumentation issue that our tech support team can address. In terms of product enhancements, we now support automatic receipt verification for in-app purchases on the App Store and Google Play. For general non-App-Store revenue, we also have direct bidirectional integrations with mParticle, Segment, Amplitude, Mixpanel and others -- in case that helps with streamlining the event metadata.

See how Leanplum improved

RG

Rebecca F G.

Marketing Director, Mobile

Entertainment

Mid-Market (51-1000 emp.)

1/10/2018

"Powerful tools for B2C Optimization"

4/5

What do you like best about Leanplum?

Incredibly easy to customize the platform to work for exactly your business. Once the platform has been implemented, its a turn key operation to segment customers and hit send on pushes, in-apps and emails. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

While I find the UX very intuitive and easy to use generally, many of my colleagues struggled with it a bit. Also, it does have it's quirks and there was a learning curve. It is also definitely a b2c product, would not recommend for b2b focused businesses. Review collected by and hosted on G2.com.

Recommendations to others considering Leanplum:

Make sure to have all your requirements long before you begin implementation. Leanplum is incredibly powerful but to get the most out of it, it's best to have pre-designed your use cases and then make sure you have the data you need to solve the use case.

I would advise paying particularly close attention to date stamps and time formats, this is incredibly important for many use cases and given there are many different potential formats, this can cause major issues. Specify everything with your team upfront if you can. Review collected by and hosted on G2.com.

What problems is Leanplum solving and how is that benefiting you?

Building a marketing automaton platform that can manage b2b and b2c marketing including loyalty rewards program. Because of the power of this platform, we have been able to implement a number of marketing programs that leverage customer-specific data for better segmentation and targeting.

Using the tools, we have also been able to optimize many of our campaigns, and focus our efforts where we are most successful. Review collected by and hosted on G2.com.