Leanplum is our de-facto CRM for everything email, push, and in-app popups. Our PMs are also using variables for product A/B testing to roll out new features, etc. It’s a great cross-team collaboration tool that’s designed to help streamline growth. My favorite part about Leanplum is that it was started as an experimentation platform, so A/B testing is the core unit of work in the platform. It’s a must-have for any serious growth team. Review collected by and hosted on G2.com.

They could do a better job with Web personalization. While they do have a Web SDK, I’d love to see more out-of-the-box templates. Review collected by and hosted on G2.com.

Leanplum is a one-stop-shop solution for companies looking to implement an integrated marketing communication strategy.

1. Great support service - someone is always available to answer questions and solve tech issues

2. Easy to use interface and, A/B testing functionality Review collected by and hosted on G2.com.

The analytic part of the tool could be improved a bit, although this is not a key feature of Leanplum, it would be a nice-to-have add-on. Having said this, we are generally very happy with the solution. Review collected by and hosted on G2.com.

Leanplum is a cross-channel CRM tool for personalized communication. Very flexible segmentation and A/B testing.

My favorite part is the A/B test reporting, where you can apply statistics, slice + dice results, and evaluate across hundreds of metrics retroactively.

Our previous tool had limited reporting, triggering was hard, segmentation required a lot of effort, and there was no email out of the box. Review collected by and hosted on G2.com.

They're not very good at getting their message out, and the price was a little bit much for us at first, so me and my team wasted a lot of time on other tools. Review collected by and hosted on G2.com.

Leanplum has done a great job lately focusing their efforts around mobile, and subscription in particular. To my knowledge, there isn’t another mobile engagement platform out there that puts a spotlight on subscription apps like they do. While their core strength is on the app engagement channels like push and in-app popups, we’re also pretty happy with their email offering — it’s the orchestration with all the other channels that makes the difference. Review collected by and hosted on G2.com.

Not much. Pretty happy with the solution so far. Maybe more self-help materials online, although their technical support line has been very responsive. Review collected by and hosted on G2.com.

We chose Leanplum for the CRM, segmentation, and a/b testing capabilities across both the messaging layer as well as the product config through variables. This has enabled us to reach market-leading LiveOps capabilities. Review collected by and hosted on G2.com.

We’d like to see a calendar view of our LiveOps activity across both config changes and messaging, but I know they are already working on it. Review collected by and hosted on G2.com.

- Friendly UI and easy to use when building single campaigns.

- Good for cross-channel communications, personalization, segmentation, and A/B testing, which is essential for CRM.

- Great customer support along the integration and onboarding of the team in how to use the tool to its fullest potential. Review collected by and hosted on G2.com.

Custom graphic options not 100% responsive. Campaign builder was introduced a bit too early and has not been quite helpful yet. The reporting dashboard could also be improved. Review collected by and hosted on G2.com.

1. Best support service - quick reply and professional answer

2. Provide very flexible campaigns, including A/B testing and very easy to use

3. Various customer engagements (emails, push notifications, webhooks, etc.) Review collected by and hosted on G2.com.

We have some suggestions on some functions, and we hope the Leanplum product team can consider them carefully and add them to the platform. Review collected by and hosted on G2.com.

It’s easy to use. Leanplum is a one-stop-shop for building audiences and multi-channel message delivery. It’s a significant improvement over our previous setup using different tools for different channels. The audience builder is very slick - both flexible and easy to use. Review collected by and hosted on G2.com.

Setting up a global holdback can be a chore, would be great to have it out of the box. Review collected by and hosted on G2.com.

Leanplum has an all-in-one approach to CRM, bringing the product and marketing teams together. This makes Leanplum the best place to see everything that’s currently running that affects the user experience in realtime. You can do sophisticated multi-channel marketing with A/B testing and advanced orchestration. Leanplum’s A/B testing is best in class with the ability to really understand the downstream impact of your tests. Review collected by and hosted on G2.com.

I’d like to see more metrics in the analytics. Review collected by and hosted on G2.com.

Really happy with the communication from both our rep as well as senior management. We have been able to provide feedback on features we'd love to see and then see those features realized. Review collected by and hosted on G2.com.

I would love if there were an integration for SMS campaigns - this is something we'd love to use from one centralized platform, but that Leanplum currently does not offer Review collected by and hosted on G2.com.