Used Leanplum at my previous job, and I loved it. Leanplum truly is a one-stop-shop for mobile engagement. They have top-notch CRM capabilities with the ability to build journeys across all mobile channels, including push, email, in-app messaging, app inbox. Our product team also did feature rollouts using Leanplum’s variables. All functionality works off of a unified user profile, which is a dream come true for any CRM marketer. Review collected by and hosted on G2.com.

Nothing big stands that I can recall at this time. Review collected by and hosted on G2.com.

Managing variables and a/b tests are excellent and trustworthy. Review collected by and hosted on G2.com.

The a/b test analytics are perfectly adequate, but you cannot dig deep if you want to. You have to use another analytics tool to make more comprehensive decisions. It is sufficient for making comments on the overall situation, though. Review collected by and hosted on G2.com.

Leanplum helped us (a gaming studio running a live game) achieve our goal in highlighting in-game offers to data-defined player segments. Without Leanplum, we would not be able to highlight key offers that exist in our store, automate in-game messages, and segment our user base to strategic audiences. Their tech support and customer success response time are world-class and their product team truly takes our priorities into consideration when creating their product roadmap. Review collected by and hosted on G2.com.

Not a dislike per se, but there are still a few work-in-progress features that have not been released such as "multiple-parameter targeting" on events that would truly scale our lifecycle operations to another level of complexity. I am excited to get my hands on those features once they release. Review collected by and hosted on G2.com.

We replaced our ESP with Leanplum as our business had shifted more and more to mobile. In addition to sending email, Leanplum powers our push notifications and in-app messages. With our ESP we couldn’t merge user profiles across mobile and web, and with Leanplum this comes out of the box. We also had issues with customer service - getting anything fixed with our old ESP required service upsells with professional services. Leanplum’s support, on the other hand, is top-notch. It’s a modern tool with self-service documentation and made easy to use. Review collected by and hosted on G2.com.

Uploading a product catalog requires working with support. More self-service tools would be great. Review collected by and hosted on G2.com.

The clean and straightforward interfaces have helped users with campaign setting-up. Yes, it is a trivial matter but I do appreciate the overall ease of use especially when one has multiple launches at a time. Review collected by and hosted on G2.com.

It would be awesome if LP provides users with the ability to design and customize the comms' templates up to a certain extent, allowing one to be creative. Likewise, looking forward to the timeframe-specific (morning/nighttime only) campaigns in the near future. Review collected by and hosted on G2.com.

Leanplum is a great service to manage just about everything in the game, without requiring the development of a backend for the game. It can enable almost everyone in a game studio to engage with the game to make it better. From marketing to game designers, to developers/QA. Very good documentation and UI. One sneaky feature is that it also has analytics - tied to all other features of Leanplum. A super-powerful feature. Review collected by and hosted on G2.com.

Leanplum is only as good as the team and the integration. To manage campaigns and game balancing does require a solid integration with the game and a team focused on using Leanplum. A basic integration of Leanplum will not even scratch the surface of the power the tool offers. That said, integration is as easy as it could be. Review collected by and hosted on G2.com.

The integration into your systems (app) is really easy. The tool can connect with a lot of other tools like Segment, Amplitude, etc.. Super essential for your growth strategy. The drag&drop editor for e-mail allows non-tech people to build e-mails and customize them in an easy way. I would definitely recommend the tool if your business is centralized around an app. Review collected by and hosted on G2.com.

The analytics tab can be improved. Currently it is not really intuitive to use and it is hard to find the answers you want to find as a marketeer. Review collected by and hosted on G2.com.

Leanplum is more than just a messaging platform. It's full player management that also enables best-in-class LiveOps and remote configuration. The biggest issue with platforms like these is the integration cost, and Leanplum has done a tremendous job here to seamlessly plug into our existing backend and data pipelines. On the client side, they have full Unity Native support, not just a wrapper SDK. All of this enables us to unleash the full potential of our data for behavioral segmentation & triggering without additional coding. Review collected by and hosted on G2.com.

Composition experience can be improved - we’ve seen their new drag & drop editor for in-game popups and can't wait to get our hands on it. Review collected by and hosted on G2.com.

LeanPlum allows us to segment our customers and reach them with multichannel messages based on their user attributes and in-app actions. It's really helped us to better segment our users to upsell and retain them—all in one tool instead of separate tools for email, push notifications, and in-app messages. Review collected by and hosted on G2.com.

Currently, we're not able to track link clicks from app deeplinks when we send emails. Review collected by and hosted on G2.com.

Leanplum is an all-in-one solution for push notifications, in-app messaging, and email. We chose it over our existing push-only provider and ESP because we couldn’t orchestrate messages across different channels. We have a native mobile app as well as as Web app, so it was also important for us to have support for multiple platforms in a unified user profile. Review collected by and hosted on G2.com.

We’re waiting on the drag & drop editor for in-app messages. This will be a game-changer for us because it will eliminate the need for engineering involvement. Review collected by and hosted on G2.com.