LeadUp: Real Estate Recruiting CRM and Recruiting Software Built for Brokers LeadUp is a real estate recruiting CRM and real estate analytics software built exclusively for brokers who want to grow through smarter recruiting and retention. Most recruiting tools overload you with data or to do lists. LeadUp shows you which relationships to prioritize and exactly what to say when you reach out. Recruit Agents Before Your Competition Does Unlike generic CRMs, LeadUp is a real estate recruiting software platform that surfaces high potential recruits based on real production signals and performance trends. • Identify agents whose activity patterns suggest they may be ready for a change • Prioritize the right conversations instead of chasing cold lists • Get milestone specific talking points for highly relevant first outreach Your recruiting conversations start informed and relevant. Retain Agents With Data Driven Conversations LeadUp is not just a real estate recruiting CRM. It is also a retention intelligence system. When an agent’s production shifts, you immediately see what changed and how you and other team members can help.